ONroute LP is a Canadian service company which has a 50-year concession to operate highway rest areas along Highway 400 and Highway 401 in the province of Ontario until 2060. The company was founded as Host Kilmer Service Centres , a joint venture between international hospitality company HMSHost (a subsidiary of Autogrill ) and Kilmer van Nostrand (an investment company owned by Canadian businessman Larry Tanenbaum ). ONroute was acquired by Arjun Infrastructure Partners and Fengate Asset Management in May 2019.
138-613: The "ONroute" brand name is a modified version of the French phrase "en route", using the province's postal abbreviation of "ON". Construction of Ontario Highways 400 and 401 began in the early 1950s, with the last section of 401 completed in 1968. Both roads were intended as bypasses, going around populated areas instead of through them (the highways 11 / 27 and 2 which they replaced were Main Street in nearly every served community) and therefore initially had few services. A series of rest stops
276-419: A Tim Hortons together with some combination of A&W , Big Smoke Burger , Brioche Dorée , Burger King , Cinnabon , East Side Mario's Pronto , Extreme Pita , KFC , Taco Bell , Mr. Sub , New York Fries , Pizza Pizza , PurBlendz, Starbucks , Swiss Chalet , Wendy's or Yogen Früz outlets. In some cases, selection at the food outlets is more limited or prices higher than in non-highway locations of
414-439: A target audience . Marketers tend to treat brands as more than the difference between the actual cost of a product and its selling price; rather brands represent the sum of all valuable qualities of a product to the consumer and are often treated as the total investment in brand building activities including marketing communications. Consumers may look on branding as an aspect of products or services, as it often serves to denote
552-469: A titulus pictus . The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer. Roman marks or inscriptions were applied to a very wide variety of goods, including, pots, ceramics, amphorae (storage/shipping containers) and on factory-produced oil-lamps. Carbonized loaves of bread , found at Herculaneum , indicate that some bakers stamped their bread with
690-636: A brand may recognize that advertising touchpoints are most effective during the pre-purchase experience stage therefore they may target their advertisements to new customers rather than to existing customers. Overall, a brand has the ability to strengthen brand equity by using IMC branding communications through touchpoints. Brand communication is important in ensuring brand success in the business world and refers to how businesses transmit their brand messages, characteristics and attributes to their consumers . One method of brand communication that companies can exploit involves electronic word-of-mouth (eWOM). eWOM
828-400: A brand may showcase its primary attribute as environmental friendliness. However, a brand's attributes alone are not enough to persuade a customer into purchasing the product. These attributes must be communicated through benefits , which are more emotional translations. If a brand's attribute is being environmentally friendly, customers will receive the benefit of feeling that they are helping
966-403: A brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. For example, Coca-Cola not only protects the brand name, Coca-Cola , but also protects the distinctive Spencerian script and the contoured shape of the bottle. Brand identity
1104-463: A brand with consumers. For example, a jingle or background music can have a positive effect on brand recognition, purchasing behaviour and brand recall. Therefore, when looking to communicate a brand with chosen consumers, companies should investigate a channel of communication that is most suitable for their short-term and long-term aims and should choose a method of communication that is most likely to reach their target consumers. The match-up between
1242-478: A brand, the more they trusted the brand. This suggests that a company could look to employ a social-media campaign to gain consumer trust and loyalty as well as in the pursuit of communicating brand messages. McKee (2014) also looked into brand communication and states that when communicating a brand, a company should look to simplify its message as this will lead to more value being portrayed as well as an increased chance of target consumers recalling and recognizing
1380-508: A broad range of goods. In 1266, makers' marks on bread became compulsory in England. The Italians used brands in the form of watermarks on paper in the 13th century. Blind stamps , hallmarks , and silver-makers' marks —all types of brand—became widely used across Europe during this period. Hallmarks, although known from the 4th-century, especially in Byzantium, only came into general use during
1518-412: A category is differentiated from its competing brands, and thus the brand helps customers & potential customers understand which brand satisfies their needs. Thus, the brand offers the customer a short-cut to understanding the different product or service offerings that make up a particular category. Brand awareness is a key step in the customer's purchase decision process, since some kind of awareness
SECTION 10
#17328527008351656-417: A certain attractive quality or characteristic (see also brand promise). From the perspective of brand owners, branded products or services can command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic , store-branded product), potential purchasers may often select the more expensive branded product on the basis of the perceived quality of
1794-1021: A corporation hopes to accomplish, and to explain why customers should choose one brand over its competitors. Brand personality refers to "the set of human personality traits that are both applicable to and relevant for brands." Marketers and consumer researchers often argue that brands can be imbued with human-like characteristics which resonate with potential consumers. Such personality traits can assist marketers to create unique, brands that are differentiated from rival brands. Aaker conceptualized brand personality as consisting of five broad dimensions, namely: sincerity (down-to-earth, honest, wholesome, and cheerful), excitement (daring, spirited, imaginative, and up to date), competence (reliable, intelligent, and successful), sophistication (glamorous, upper class, charming), and ruggedness (outdoorsy and tough). Subsequent research studies have suggested that Aaker's dimensions of brand personality are relatively stable across different industries, market segments and over time. Much of
1932-619: A culturally-based stereotype exists, leading to the incorrect assertion of racism...We unequivocally condemn discrimination of any type and have a proud history as one of the world's leading employers for diversity". In May 2012, Greenpeace accused KFC of sourcing paper pulp for its food packaging from Indonesian rainforest wood. Independent forensic tests showed that some packaging contained more than 50 percent mixed tropical hardwood fiber, sourced from Asia Pulp & Paper (APP). APP said such fiber can be found in recycled paper, or: "It can also come from tree residues that are cleared, after
2070-472: A different stage in a customer's cognitive ability to address the brand in a given circumstance. Marketers typically identify two distinct types of brand awareness; namely brand recall (also known as unaided recall or occasionally spontaneous recall ) and brand recognition (also known as aided brand recall ). These types of awareness operate in entirely different ways with important implications for marketing strategy and advertising. Brand recognition
2208-534: A forest area has become degraded, logged-over or burned, as part of a sustainable development plan. APP has strict policies and practices in place to ensure that only residues from legal plantation development on degraded or logged-over forest areas and sustainable wood fiber enters the production supply chain." KFC said: "From a global perspective, 60 percent of the paper products that Yum! (our parent company) sources are from sustainable sources. Our suppliers are working towards making it 100 percent." In December 2012,
2346-462: A given category, when prompted with a brand name, a larger number of consumers are typically able to recognize it. Brand recognition is most successful when people can elicit recognition without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans, and colors. For example, Disney successfully branded its particular script font (originally created for Walt Disney's "signature" logo ), which it used in
2484-493: A high level of brand equity. Brand owners manage their brands carefully to create shareholder value . Brand valuation is a management technique that ascribes a monetary value to a brand. The word brand , originally meaning a burning piece of wood, comes from a Middle English brand , meaning "torch", from an Old English brand . It became to also mean the mark from burning with a branding iron. Branding and labeling have an ancient history. Branding probably began with
2622-479: A large device that cost $ 16,000. The Hartzog model had no oil filtration system, meaning that filtering had to be done manually, and the pressure fryers occasionally exploded often harming employees. In 1969, inventor and engineer Winston L. Shelton developed the "Collectramatic" pressurized fryer to overcome the problems KFC faced in quickly frying chicken to meet growing customer demand. The Collectramatic used precision time and temperature controls and self-filtered
2760-555: A lifetime salary for Sanders and the agreement that he would be the company's quality controller and trademark. The chain had reached 3,000 outlets in 48 countries by 1970. In July 1971, Brown sold the company to the Connecticut -based Heublein , a packaged food and drinks corporation, for US$ 285 million (around US$ 1.8 billion in 2020). Sanders died in 1980, his promotional work making him a prominent figure in American cultural history. By
2898-664: A limited menu. Value menu items are sold under the "Streetwise" name in locations such as Canada, Nigeria, South Africa and Mauritius. Side dishes often include French fries , coleslaw , barbecue baked beans , corn on the cob , mashed potato , bread rolls and American biscuits . Salads include the bean salad , the Caesar salad and the garden salad . In a number of territories, KFC sells onion rings . In most of Asia, several Sub-Saharan Africa and Pacific markets, rice based side dishes are often sold. In Greece and Bulgaria, potato wedges are sold instead of French fries. In
SECTION 20
#17328527008353036-507: A low-involvement purchasing decision. Brand recognition is often the mode of brand awareness that operates in retail shopping environments. When presented with a product at the point-of-sale, or after viewing its visual packaging, consumers are able to recognize the brand and may be able to associate it with attributes or meanings acquired through exposure to promotion or word-of-mouth referrals. In contrast to brand recall, where few consumers are able to spontaneously recall brand names within
3174-433: A motel he purchased across the street, naming it Sanders Court & Café . Sanders was unhappy with the 35 minutes it took to prepare his chicken in an iron frying pan, but he refused to deep fry the chicken, which he believed lowered the quality of the product. If he pre-cooked the chicken in advance of orders, there was sometimes wastage at day's end. In 1939, the first commercial pressure cookers were released onto
3312-474: A number of Eastern European locations and Portugal, beer is offered in addition to soft drinks. In 2023 KFC branches in UK and Ireland introduced new 'signature fries' (fries coated in herbs and spice) in an attempt to improve the taste of the fries. KFC initially used stove-top covered cooking pots to fry its chicken. In the 1960s, the officially recommended model was the L S Hartzog developed "KFC 20-Head Cooker",
3450-481: A number of successful major product launches, including spicy "Hot Wings" (launched in 1990), popcorn chicken (1992) and, internationally, the "Zinger", a spicy chicken fillet sandwich (1993). By 1994 KFC had 5,149 outlets in the US and 9,407 overall, with over 100,000 employees. In August 1997, PepsiCo spun off its restaurants division as a public company valued at US$ 4.5 billion (around US$ 7.3 billion in 2020). The new company
3588-510: A paper bucket was to become an iconic feature of the company. By 1963, there were 600 KFC restaurants, making the company the largest fast food operation in the United States. KFC popularized chicken in the fast food industry, diversifying the market by challenging the dominance of the hamburger . With significant growth in tow, the fledgling Kentucky Fried Chicken decided in 1964 that they would begin offering franchise opportunities beyond
3726-618: A part of its restaurants division alongside Pizza Hut and Taco Bell . KFC entered the Chinese market in November 1987, with an outlet in Beijing. In 1991, the KFC name was officially adopted, although it had already been widely known by that initialism . Kyle Craig, president of KFC U.S., admitted the change was an attempt to distance the chain from the unhealthy connotations of "fried". The early 1990s saw
3864-399: A receiver, it runs the risk of the receiver incorrectly interpreting the message. Therefore, a brand should use appropriate communication channels to positively "…affect how the psychological and physical aspects of a brand are perceived". In order for brands to effectively communicate to customers, marketers must "…consider all touch point |s, or sources of contact, that a customer has with
4002-414: A trademark from the late 1870s, with great success. Pears' soap , Campbell's soup , Coca-Cola , Juicy Fruit chewing gum and Aunt Jemima pancake mix were also among the first products to be "branded" in an effort to increase the consumer's familiarity with the product's merits. Other brands which date from that era, such as Ben's Original rice and Kellogg's breakfast cereal, furnish illustrations of
4140-407: A trademark in the form of a 'White Rabbit", which signified good luck and was particularly relevant to women, who were the primary purchasers. Details in the image show a white rabbit crushing herbs, and text includes advice to shoppers to look for the stone white rabbit in front of the maker's shop. In ancient Rome , a commercial brand or inscription applied to objects offered for sale was known as
4278-509: A visual or verbal cue. For example, when looking to satisfy a category need such as a toilet paper, the customer would firstly be presented with multiple brands to choose from. Once the customer is visually or verbally faced with a brand, they may remember being introduced to it before. When given a cue, consumers able to retrieve the memory node associated with the brand exhibit brand recognition. Often, this form of brand awareness assists customers in choosing one brand over another when faced with
ONroute - Misplaced Pages Continue
4416-480: A year it became without Win's fryer. He (Shelton) helped set the stage for that with true engineering thinking. Although a number of franchisees bought the Collectramatic, which had the support of Colonel Sanders from 1970 onwards, John Y. Brown Jr. had given tacit approval to franchisees to exclusively use the older L S Hartzog fryer, saying "Though those old pots were damn dangerous, at least we knew they worked! I
4554-561: Is pressure-fried chicken pieces, seasoned with Sanders' signature recipe of " 11 herbs and spices ". The constituents of the recipe are a trade secret . Larger portions of fried chicken are served in a cardboard "bucket", which has become a feature of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet sandwiches and wraps , as well as salads and side dishes such as French fries and coleslaw , desserts and soft drinks;
4692-413: Is a brand's personality . Quite literally, one can easily describe a successful brand identity as if it were a person. This form of brand identity has proven to be the most advantageous in maintaining long-lasting relationships with consumers, as it gives them a sense of personal interaction with the brand Collectively, all four forms of brand identification help to deliver a powerful meaning behind what
4830-420: Is a collection of individual components, such as a name, a design, a set of images, a slogan, a vision, writing style, a particular font or a symbol etc. which sets the brand aside from others. For a company to exude a strong sense of brand identity, it must have an in-depth understanding of its target market, competitors and the surrounding business environment. Brand identity includes both the core identity and
4968-403: Is a fundamental asset to a brand's equity , the worth of a brand's identity would become obsolete without ongoing brand communication. Integrated marketing communications (IMC) relates to how a brand transmits a clear consistent message to its stakeholders . Five key components comprise IMC: The effectiveness of a brand's communication is determined by how accurately the customer perceives
5106-477: Is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business , marketing , and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders . Brand names are sometimes distinguished from generic or store brands . The practice of branding—in
5244-469: Is a precondition to purchasing. That is, customers will not consider a brand if they are not aware of it. Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods. Successful brands are those that consistently generate a high level of brand awareness, as this can be the pivotal factor in securing customer transactions. Various forms of brand awareness can be identified. Each form reflects
5382-465: Is a preference for spicy foods, such as the Zinger chicken burger. In many international markets, the seasoning used for the core chicken pieces product is available as a hot and spicy version as an alternative to the classic KFC recipe. The hot and spicy coating, as well as having a spicier flavour, also has a crispy consistency. In Bangladesh, India, Nepal and Sri Lanka, a grilled chicken known as "Smoky Red"
5520-410: Is a relatively new approach [Phelps et al., 2004] identified to communicate with consumers. One popular method of eWOM involves social networking sites (SNSs) such as Twitter . A study found that consumers classed their relationship with a brand as closer if that brand was active on a specific social media site (Twitter). Research further found that the more consumers "retweeted" and communicated with
5658-707: Is a subsidiary of Yum! Brands , a restaurant company that also owns the Pizza Hut and Taco Bell chains. KFC was founded by Colonel Harland Sanders (1890–1980), an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky , during the Great Depression . Sanders identified the potential of the restaurant- franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Salt Lake City , Utah, in 1952. KFC popularized chicken in
ONroute - Misplaced Pages Continue
5796-488: Is a subsidiary of Yum! Brands, one of the largest restaurant companies in the world. KFC had sales of $ 23 billion in 2013. KFC is incorporated under Delaware General Corporation Law , and has its headquarters at 1441 Gardiner Lane, Louisville, Kentucky , in a three-story colonial style building known colloquially as the "White House" due to its resemblance to the US president's home . The headquarters contain executive offices and
5934-830: Is available in over 2,000 outlets. Egg custard tart is a popular dessert worldwide, but other items include ice cream sundaes and tres leches cake in Peru. In 2012, the "KFC AM" breakfast menu began to be rolled out internationally, including such items as pancakes , waffles and porridge , as well as fried chicken. On August 27, 2019, KFC tested meatless boneless wings and nuggets in Atlanta, Georgia. In February 2023, Kentucky Fried Chicken in Australia announced that several items would no longer be sold in their menu, including wings, popcorn chicken, Nashville hot sauce and strawberry lemonade. Sanders' Original Recipe of "11 herbs and spices"
6072-516: Is available. KFC locations in Taiwan, Hong Kong, Macau and Vietnam offer a roasted option known as Flava Crava. KFC's menu in China includes, among other items incorporating Chinese food items, rice bowls, noodle dishes, and chicken prepared in the style of Peking duck. Some locations in the US sell fried chicken livers and gizzards . A small number of US outlets offer an all-you-can-eat buffet option with
6210-421: Is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation . Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. When a customer is familiar with a brand or favors it incomparably over its competitors, a corporation has reached
6348-453: Is one of the best known trade secrets in the catering industry. The recipe is not patented, because patent law requires public disclosure of an invention and provides protection only for a strictly limited term, whereas trade secrets can remain the intellectual property of their holders in perpetuity. A copy of the recipe, signed by Sanders, is held inside a safe inside a vault in KFC's Louisville headquarters, along with 11 vials containing
6486-442: Is one of the initial phases of brand awareness and validates whether or not a customer remembers being pre-exposed to the brand. Brand recognition (also known as aided brand recall ) refers to consumers' ability to correctly differentiate a brand when they come into contact with it. This does not necessarily require consumers to identify or recall the brand name. When customers experience brand recognition, they are triggered by either
6624-483: Is one of the most widely available KFC products. In some locations, such as in Australia, Belarus, Malaysia and South Africa, chicken nuggets are also sold. McCormick & Company is KFC's largest supplier of sauces, seasonings and marinades and is a long-term partner in new product development. Due to the company's previous relationship with PepsiCo, most territories supply PepsiCo products, but exceptional territories include Barbados, Greece, Mexico, New Zealand,
6762-406: Is stronger than brand recognition, as the brand must be firmly cemented in the consumer's memory to enable unassisted remembrance. This gives the company huge advantage over its competitors because the customer is already willing to buy or at least know the company offering available in the market. Thus, brand recall is a confirmation that previous branding touchpoints have successfully fermented in
6900-564: Is the herbal paste known as chyawanprash , consumed for its purported health benefits and attributed to a revered rishi (or seer) named Chyawan. One well-documented early example of a highly developed brand is that of White Rabbit sewing needles, dating from China's Song dynasty (960 to 1127 CE). A copper printing plate used to print posters contained a message which roughly translates as: "Jinan Liu's Fine Needle Shop: We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time." The plate also includes
7038-761: The Qin dynasty (221-206 BCE); large numbers of seals survive from the Harappan civilization of the Indus Valley (3,300–1,300 BCE) where the local community depended heavily on trade; cylinder seals came into use in Ur in Mesopotamia in around 3,000 BCE, and facilitated the labelling of goods and property; and the use of maker's marks on pottery was commonplace in both ancient Greece and Rome. Identity marks, such as stamps on ceramics, were also used in ancient Egypt. Diana Twede has argued that
SECTION 50
#17328527008357176-474: The "consumer packaging functions of protection, utility and communication have been necessary whenever packages were the object of transactions". She has shown that amphorae used in Mediterranean trade between 1,500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality. The systematic use of stamped labels dates from around
7314-478: The "cool" factor. This began the modern practice now known as branding , where the consumers buy the brand instead of the product and rely on the brand name instead of a retailer's recommendation. The process of giving a brand "human" characteristics represented, at least in part, a response to consumer concerns about mass-produced goods. The Quaker Oats Company began using the image of the Quaker Man in place of
7452-400: The "…potential to add positive – or suppress negative – associations to the brand's equity" Thus, a brand's IMC should cohesively deliver positive messages through appropriate touch points associated with its target market. One methodology involves using sensory stimuli touch points to activate customer emotion. For example, if a brand consistently uses a pleasant smell as a primary touchpoint,
7590-510: The 1st century CE. The use of hallmarks , a type of brand, on precious metals dates to around the 4th century CE. A series of five marks occurs on Byzantine silver dating from this period. Some of the earliest use of maker's marks, dating to about 1,300 BCE, have been found in India. The oldest generic brand in continuous use, known in India since the Vedic period ( c. 1100 BCE to 500 BCE),
7728-462: The 20th century. The trademark expired in the US in 2006. The first KFC logo was introduced in 1952 and featured a "Kentucky Fried Chicken" typeface and a logo of the Colonel. In 1962, Dave Thomas took Colonel Sanders' bucket and turned it into a sign that revolved in a circular motion in front of almost every American KFC outlet. Advertising played a key role at KFC after it was sold by Sanders and
7866-606: The 6th century BCE. A vase manufactured around 490 BCE bears the inscription " Sophilos painted me", indicating that the object was both fabricated and painted by a single potter. Branding may have been necessary to support the extensive trade in such pots. For example, 3rd-century Gaulish pots bearing the names of well-known potters and the place of manufacture (such as Attianus of Lezoux , Tetturo of Lezoux and Cinnamus of Vichy ) have been found as far away as Essex and Hadrian's Wall in England. English potters based at Colchester and Chichester used stamps on their ceramic wares by
8004-988: The Atlantic, and landed on the United Kingdom as its entry point into Europe. As such, the first British KFC eatery opened its doors at 92 Fishergate in Preston, Lancashire , on May 1, 1965, and still operates today. Pat Grace met with Sanders at his holiday home near Toronto and agreed to franchise the brand in Ireland. In 1970 Grace returned to Ireland after a number of years in Canada to open his first Kentucky Fried Chicken restaurants in Phibsboro shopping center in Dublin. Eventually he opened another six restaurants located in Dublin, Limerick and Cork. After disagreements over cost cutting with KFC management in
8142-477: The Ethical Treatment of Animals (PETA) has protested KFC's choice of poultry suppliers worldwide. The exception is KFC Canada, which signed an agreement pledging to only use "animal-friendly" suppliers. President of KFC's US division Gregg Dedrick said PETA mischaracterized KFC as a poultry producer rather than a purchaser of chickens. In 2008, Yum! stated: "[As] a major purchaser of food products, [Yum!] has
8280-577: The Highway 400 rest area in Maple (Vaughan) (serving southbound traffic only) have Esso as the gasoline distributor along with a Circle K convenience store, with Tim Hortons and Wendy's in the food court. There are 19 ONroute locations sited along Highway 401 and four rest areas located on the southern section of Highway 400 between Toronto and Barrie (southbound at Innisfil and Vaughan and northbound at King City and Barrie). Brand name A brand
8418-415: The Highway 400 rest area in Maple (Vaughan) (serving southbound traffic only) were rebuilt in the late 1990s, ahead of the other remaining rest areas being tendered to HKSC for redevelopment, and as their design is sufficiently modern they remain in operation. Unlike all other rest areas, Esso remains as the gasoline distributor at these locations, which also includes a convenience store by Circle K . From
SECTION 60
#17328527008358556-524: The Medieval period. British silversmiths introduced hallmarks for silver in 1300. Some brands still in existence as of 2018 date from the 17th, 18th, and 19th centuries' period of mass-production. Bass Brewery , the British brewery founded in 1777, became a pioneer in international brand marketing. Many years before 1855, Bass applied a red triangle to casks of its pale ale. In 1876, its red-triangle brand became
8694-612: The Philippines, Romania, South Africa, Turkey, Indonesia (since 2019), Singapore (since 2022) and Malaysia (since 2022) which stock drinks supplied by The Coca-Cola Company , and Aruba , which stocks RC Cola from the Cott Corporation . In Peru, the locally popular Inca Kola is sold. Launched in 2009, the Krusher/Krushem range of frozen beverages containing "real bits" such as Kit Kat , Oreo and strawberry shortcake
8832-403: The US to franchise his recipe to restaurant owners. Independent restaurants would pay four (later five) cents on each chicken as a franchise fee in exchange for Sanders' recipe and the right to feature it on their menus and use his name and likeness for promotional purposes. Don Anderson, a sign painter hired by Harman, coined the name "Kentucky Fried Chicken". For Harman, the addition of KFC
8970-455: The US where fried chicken remains closely associated with age-old racist stereotypes about black people in the once segregated south", KFC Australia aired the 30-second promotion on television named "KFC's cricket survival guide" which shows a white cricket fan surrounded by black fans from the opposing team. The television announcer asks, "Need a tip when you're stuck in an awkward situation?" The fan passes around his "bucket of KFC", even though
9108-474: The United Kingdom, while Fengate is a Canadian asset management firm. In 2020, seating areas were temporarily closed to prevent the spread of COVID-19 . They were reopened during Stage 3 of the Ontario government's reopening plan. In December 2021, Caroline Mulroney and Todd Smith announced that 17 of the 23 stations would have charging stations for electric vehicles installed by mid 2022, and three more by
9246-466: The addition of the MSG flavor-enhancer Ac'cent , they produced fried chicken which tasted "indistinguishable" from the chicken they purchased at KFC. KFC adapts its menu internationally to suit regional tastes and there are over 300 KFC menu items worldwide. Some locations, such as the UK and the US, sell grilled chicken. In predominantly Islamic countries, the chicken served is halal . In Asia, there
9384-476: The atrium, and bearing labels as follows: Scaurus' fish sauce was known by people across the Mediterranean to be of very high quality, and its reputation traveled as far away as modern France. In both Pompeii and nearby Herculaneum, archaeological evidence also points to evidence of branding and labeling in relatively common use across a broad range of goods. Wine jars, for example, were stamped with names, such as "Lassius" and "L. Eumachius"; probably references to
9522-515: The barrels used, effectively using a corporate trademark as a quasi-brand. Factories established following the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market—that is, to customers previously familiar only with locally produced goods. It became apparent that a generic package of soap had difficulty competing with familiar, local products. Packaged-goods manufacturers needed to convince
9660-427: The beginnings of brand management. This trend continued to the 1980s, and as of 2018 is quantified by marketers in concepts such as brand value and brand equity . Naomi Klein has described this development as "brand equity mania". In 1988, for example, Philip Morris Companies purchased Kraft Foods Inc. for six times what the company was worth on paper. Business analysts reported that what they really purchased
9798-401: The brand and is termed the consumer's brand experience . The brand is often intended to create an emotional response and recognition, leading to potential loyalty and repeat purchases. The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image , is a symbolic construct created within the minds of people, consisting of all
9936-412: The brand has a much higher chance of creating a positive lasting effect on its customers' senses as well as memory. Another way a brand can ensure that it is utilizing the best communication channel is by focusing on touchpoints that suit particular areas associated with customer experience . As suggested Figure 2, certain touch points link with a specific stage in customer-brand-involvement. For example,
10074-413: The brand or on the basis of the reputation of the brand owner. Brand awareness involves a customer's ability to recall and/or recognize brands, logos, and branded advertising. Brands help customers to understand which brands or products belong to which product or service category. Brands assist customers to understand the constellation of benefits offered by individual brands, and how a given brand within
10212-425: The brand". Touch points represent the channel stage in the traditional communication model, where a message travels from the sender to the receiver. Any point where a customer has an interaction with the brand - whether watching a television advertisement, hearing about a brand through word of mouth or even noticing a branded license plate – defines a touchpoint. According to Dahlen et al. (2010), every touchpoint has
10350-400: The brand's intended message through its IMC. Although IMC is a broad strategic concept, the most crucial brand communication elements are pinpointed to how the brand sends a message and what touch points the brand uses to connect with its customers [Chitty 2005]. One can analyze the traditional communication model into several consecutive steps: When a brand communicates a brand identity to
10488-509: The brand, he or she is more likely to try other products offered by the company – such as chocolate-chip cookies, for example. Brand development, often performed by a design team , takes time to produce. A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category. A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers,
10626-455: The brand. In 2012 Riefler stated that if the company communicating a brand is a global organization or has future global aims, that company should look to employ a method of communication that is globally appealing to their consumers, and subsequently choose a method of communication with will be internationally understood. One way a company can do this involves choosing a product or service's brand name, as this name will need to be suitable for
10764-452: The chain was criticized in China when it was discovered that a number of KFC suppliers had been using growth hormones and an excessive amount of antibiotics on its poultry in ways that violated Chinese law. In February 2013, Yum! CEO David Novak admitted that the scandal had been "longer lasting and more impactful than we ever imagined." The issue is of major concern to Yum!, which earns almost half of its profits from China, largely through
10902-433: The chicken is left to stand for 5 minutes in order for it to sufficiently cool before it is placed in the warming oven. It is KFC policy to discard chicken if it has not been sold within 90 minutes in order to ensure freshness. The frying oil varies regionally and versions used include sunflower , soybean , rapeseed and palm oil . A KFC executive stated that the taste of the chicken will vary between regions depending on
11040-467: The commercial was intended for an Australian audience, which found its way to social media in the United States, prompting sharp disapproval. KFC Australia made a statement to the fact the commercial was "misinterpreted by a segment of people in the US" and it was a "light-hearted reference to the West Indian cricket team" and "The ad was reproduced online in the US without KFC's permission, where we are told
11178-482: The company began to advertise on US television with a budget of US$ 4 million in 1966. In order to fund nationwide advertising campaigns, the Kentucky Fried Chicken Advertising Co-Op was established, giving franchisees 10 votes and the company three when deciding on budgets and campaigns. In 1969, KFC hired its first national advertising agency, Leo Burnett . A notable Burnett campaign in 1972
11316-414: The company's research and development facilities. KFC's core product offering is pressure fried on-the-bone chicken pieces seasoned with Colonel Harland Sanders' "Original Recipe" of 11 herbs and spices. The product is typically available in either two- or three-piece individual servings or in a family size cardboard bucket typically holding between six and 16 chicken pieces. In territories that follow
11454-501: The consumer through branding. Producers began by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality. Not all historians agree that these markings are comparable with modern brands or labels, with some suggesting that the early pictorial brands or simple thumbprints used in pottery should be termed proto-brands while other historians argue that
11592-416: The contract. The Collectramatic has been an approved pressure fryer for KFC from 1972 onwards. From 2013 onwards, KFC has been transitioning from using Collectramatic cookers to pressure fryers produced by Henny Penny , which supplies KFC with various equipment. The 'Velocity' series of pressure fryers includes increased load capacity, automatic oil filtration and increased oil longevity. Colonel Sanders
11730-409: The cooking oil – all while meeting Colonel Sanders' high standards. Fred Jeffries, then vice president of purchasing at KFC, claimed that the invention helped fuel the company's rapid expansion and success: There's no way it (KFC) could have grown as it did without the Collectramatic. Stores were doing about $ 200,000 a year in sales on average with the pots...but they could never have done the $ 900,000
11868-489: The early 1980s, the Irish restaurants were renamed to Pat Grace's Famous Fried Chicken reportedly retaining the original recipe. These stores were closed in the late 1980s. Pat Grace went on to wholesale the chicken spice blend under the brand Grace's Perfect Blend. In 1964, Sanders sold KFC to a group of investors led by John Y. Brown Jr. and Jack C. Massey for US$ 2 million (around US$ 17 million in 2020). The contract included
12006-478: The eldest son, to care for his two younger siblings. After he reached seven years of age, his mother taught him how to cook. After leaving the family home at the age of 13, Sanders passed through several professions with mixed success. In 1930, Sanders took over a Shell filling station on U.S. Route 25 just outside North Corbin, Kentucky , a small town on the edge of the Appalachian Mountains . It
12144-407: The end of 2022. They will be installed by Ivy, a joint venture between Hydro One and Ontario Power Generation at a cost of $ 11.5 million. Each ONroute location by HKSC features a Canadian Tire gas station, a Canadian Imperial Bank of Commerce ATM, and a 24-hour convenience store called ON Market. While each location offers a different selection of fast food providers, all locations feature
12282-516: The environment by associating with the brand. Aside from attributes and benefits, a brand's identity may also involve branding to focus on representing its core set of values . If a company is seen to symbolize specific values, it will, in turn, attract customers who also believe in these values. For example, Nike's brand represents the value of a " just do it " attitude. Thus, this form of brand identification attracts customers who also share this same value. Even more extensive than its perceived values
12420-414: The extended identity. The core identity reflects consistent long-term associations with the brand; whereas the extended identity involves the intricate details of the brand that help generate a constant motif. According to Kotler et al. (2009), a brand's identity may deliver four levels of meaning: A brand's attributes are a set of labels with which the corporation wishes to be associated. For example,
12558-449: The fall of 2016. In January 2018, country music icon Reba McEntire played the first female Colonel Sanders. Before leaving as CEO in 2021, Andrea Zahumensky told Ad Age the "brand assets that we're so lucky to have" were the bucket, the three stripes and the full name Kentucky Fried Chicken. All of these were being used more by the chain. Australia rebranded KFC back to its original name, "Kentucky Fried Chicken" in 2019. KFC
12696-453: The fast-food industry, diversifying the market by challenging the established dominance of the hamburger . By branding himself as "Colonel Sanders", Harland became a prominent figure of American cultural history and his image remains widely used in KFC advertising to this day. However, the company's rapid expansion overwhelmed the aging Sanders, and he sold it to a group of investors led by John Y. Brown Jr. and Jack C. Massey in 1964. KFC
12834-426: The first registered trademark issued by the British government. Guinness World Records recognizes Tate & Lyle (of Lyle's Golden Syrup ) as Britain's, and the world's, oldest branding and packaging, with its green-and-gold packaging having remained almost unchanged since 1885. Twinings tea has used the same logo – capitalized font beneath a lion crest – since 1787, making it
12972-642: The fourth century BCE. In largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality. David Wengrow has argued that branding became necessary following the urban revolution in ancient Mesopotamia in the 4th century BCE, when large-scale economies started mass-producing commodities such as alcoholic drinks, cosmetics and textiles. These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to
13110-428: The herbs and spices. To maintain the secrecy of the recipe, half of it is produced by Griffith Laboratories before it is given to McCormick , who add the second half. In 1999, a couple who bought the house formerly occupied by Colonel Sanders found scribbled notes purported to be the secret recipe. Initially, KFC wanted to file a lawsuit against the couple to stop an auction of the notes but, by early 2001, it dropped
13248-436: The information and expectations associated with a product, with a service, or with the companies providing them. Marketers or product managers that responsible for branding, seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics, which make it special or unique. A brand can, therefore, become one of
13386-415: The late 1980s to 2010, rest areas on the two highways were operated by Scott's Hospitality, a major publicly traded Canadian restaurant operator. In 1999 Scott's was acquired by John Bitove 's Obelysk Inc and the highway centers were sold to HMS Host Marriott in 2005. Shortly thereafter the government of Ontario tendered all 17 highway centres to rebuild and operate on a new long term contract. In 2010 HKSC
13524-409: The latter often supplied by PepsiCo. KFC is known for its slogans "It's Finger Lickin' Good!", "Nobody does chicken like KFC", "We do chicken right", and "So good". Harland Sanders was born in 1890 and raised on a farm outside Henryville, Indiana (near Louisville, Kentucky ). When Sanders was five years old, his father died, forcing his mother to work at a canning plant. This left Sanders, as
13662-418: The lawsuit, claiming the scribbled notes are "nowhere close" to the original recipe. Joe Ledington of Kentucky, a nephew by marriage of Colonel Sanders, claimed to have found a copy of the original KFC fried chicken recipe on a handwritten piece of paper in an envelope in a scrapbook. In August 2016, Chicago Tribune staffers conducted a cooking test of this recipe and claimed after a few attempts that, with
13800-500: The leading chicken retailer in the US three years previously. The company launched a new initiative with a plan to revamp its packaging, decor and uniforms and expand its menu. Additionally, beginning in May 2015, a new series of US advertisements was launched featuring Darrell Hammond as Colonel Sanders. In a planned rotation of actors, Norm Macdonald , Jim Gaffigan , George Hamilton and Rob Riggle portrayed Sanders in similar ads through
13938-430: The literature on branding suggests that consumers prefer brands with personalities that are congruent with their own. Consumers may distinguish the psychological aspect (brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand) of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with
14076-419: The logo for go.com . Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall ) is the ability of the customer retrieving the brand correctly from memory. Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to satisfy that need. This level of brand awareness
14214-473: The market that the public could place just as much trust in the non-local product. Gradually, manufacturers began using personal identifiers to differentiate their goods from generic products on the market. Marketers generally began to realize that brands, to which personalities were attached, outsold rival brands. By the 1880s, large manufacturers had learned to imbue their brands' identity with personality traits such as youthfulness, fun, sex appeal, luxury or
14352-445: The market, mostly designed for steaming vegetables. Sanders bought one and modified it into a pressure fryer , which he then used to fry chicken. The new method reduced production time to be comparable with deep frying while, in the opinion of Sanders, retaining the quality of pan-fried chicken. In July 1940, Sanders finalized what came to be known as his " Original Recipe " of 11 herbs and spices. Although he never publicly revealed
14490-540: The marketplace that it aims to enter. It is important that if a company wishes to develop a global market, the company name will also need to be suitable in different cultures and not cause offense or be misunderstood. When communicating a brand, a company needs to be aware that they must not just visually communicate their brand message and should take advantage of portraying their message through multi-sensory information. One article suggests that other senses, apart from vision, need to be targeted when trying to communicate
14628-400: The minds of its consumers. Marketing-mix modeling can help marketing leaders optimize how they spend marketing budgets to maximize the impact on brand awareness or on sales. Managing brands for value creation will often involve applying marketing-mix modeling techniques in conjunction with brand valuation . Brands typically comprise various elements, such as: Although brand identity
14766-569: The modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers . The key components that form a brand's toolbox include a brand's identity, personality, product design , brand communication (such as by logos and trademarks ), brand awareness , brand loyalty , and various branding ( brand management ) strategies. Many companies believe that there
14904-433: The most enduring campaigns of the 20th-century. Brand advertisers began to imbue goods and services with a personality, based on the insight that consumers searched for brands with personalities that matched their own. Effective branding, attached to strong brand values, can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts
15042-579: The most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace . This means that building a strong brand helps to distinguish a product from similar ones and differentiate it from competitors. The art of creating and maintaining a brand is called brand management . The orientation of an entire organization towards its brand is called brand orientation . Brand orientation develops in response to market intelligence . Careful brand management seeks to make products or services relevant and meaningful to
15180-549: The name of the producer. The use of identity marks on products declined following the fall of the Roman Empire . In the European Middle Ages , heraldry developed a language of visual symbolism which would feed into the evolution of branding, and with the rise of the merchant guilds the use of marks resurfaced and was applied to specific types of goods. By the 13th century, the use of maker's marks had become evident on
15318-456: The oil variety used and whether the chicken has been corn-fed or wheat-fed. As well as its core chicken on the bone offering, KFC's major products include chicken burgers (including the Zinger and the Tower); wraps ("Twisters" and "Boxmasters"); and a variety of finger foods , including crispy chicken strips and hot wings . Popcorn chicken , which consists of bite-sized pieces of fried chicken,
15456-500: The opportunity and responsibility to influence the way animals supplied to us are treated. We take that responsibility very seriously, and we are monitoring our suppliers on an ongoing basis." In 2006, Greenpeace accused KFC Europe of sourcing the soya bean for its chicken feed from Cargill , which had been accused of clearing large swathes of the Amazon rainforest in order to grow the crop. In 2010, according to The Guardian , "in
15594-421: The original literal sense of marking by burning—is thought to have begun with the ancient Egyptians , who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron . If a person stole any of the cattle, anyone else who saw
15732-657: The practice of branding livestock to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realized that the brand provided information about origin as well as about ownership, and could serve as a guide to quality. Branding was adapted by farmers, potters, and traders for use on other types of goods such as pottery and ceramics. Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions. Seals , which acted as quasi-brands, have been found on early Chinese products of
15870-473: The presence of these simple markings does not imply that mature brand management practices operated. Scholarly studies have found evidence of branding, packaging, and labeling in antiquity. Archaeological evidence of potters' stamps has been found across the breadth of the Roman Empire and in ancient Greece . Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. Pottery marking had become commonplace in ancient Greece by
16008-513: The producer's name. Roman glassmakers branded their works, with the name of Ennion appearing most prominently. One merchant that made good use of the titulus pictus was Umbricius Scaurus, a manufacturer of fish sauce (also known as garum ) in Pompeii, c. 35 CE . Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims. The mosaic depicts four different amphora, one at each corner of
16146-601: The product, the consumer lifestyle, and the endorser is important for the effectiveness of brand communication. KFC KFC Corporation , doing business as KFC (also commonly referred to by its historical name Kentucky Fried Chicken ), is an American fast food restaurant chain that specializes in fried chicken . Headquartered in Louisville, Kentucky , it is the world's second-largest restaurant chain (as measured by sales) after McDonald's , with over 30,000 locations globally in 150 countries as of April 2024 . The chain
16284-410: The recipe, he said the ingredients included salt and pepper and that the rest "stand on everybody's shelf". After being recommissioned as a Kentucky Colonel in 1950 by Governor Lawrence Wetherby , Sanders began to dress the part, growing a goatee , wearing a black frock coat (later switched to a white suit) and a string tie and referring to himself as "the Colonel". His associates went along with
16422-580: The redeveloped locations were designed to meet the LEED certification standards of the Canadian Green Building Council , as well as current standards of accessibility for travellers with disabilities. On June 13, 2019, HMS Host announced the sale of all 23 ONroute centres to Arjun Infrastructure and Fengate Asset Management. Arjun is a British company which is the minority shareholder in the similar Welcome Break chain of motorway service areas in
16560-543: The same-brand chains. Many of the smaller brands no longer operate on the ONroute network. As of July 2020, the brands that remain include: All ONroute locations have free Wi-Fi . In addition, the westernmost (Tilbury) and easternmost (Bainsville) locations along Highway 401 also feature Ontario Tourist Information Centres, as they serve as gateway locations for tourists entering the province from Michigan and Quebec respectively. The rest areas on Highway 401 at Ingersoll and
16698-550: The symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil , wine , cosmetics , and fish sauce and, in the 21st century, extends even further into services (such as legal , financial and medical ), political parties and people 's stage names. In
16836-534: The system handed down by Colonel Sanders, such as Canada and the UK, each chicken is divided into nine different cuts (two drumsticks, two thighs, two wings, two breast pieces and one keel ); however, the United States now uses an eight-piece cut. The chicken is hand-breaded at individual KFC outlets with wheat flour mixed with seasoning in a two- to four-minute process. It is then pressure fried for between seven and 10 minutes (the timing differs between countries) in oil at 185 degrees Celsius. Following this,
16974-407: The time of his death, there were an estimated 6,000 KFC outlets in 48 countries worldwide, with $ 2 billion worth of sales annually. In 1982, Heublein was acquired by R. J. Reynolds , the tobacco giant. In July 1986, Reynolds announced the sale of KFC to PepsiCo for $ 850 million (around US$ 2.0 billion in 2020). The actual sale took place in early October for $ 840 million. PepsiCo made the chain
17112-421: The title change, "jokingly at first and then in earnest", according to biographer Josh Ozersky . In 1952, Sanders franchised his recipe to his friend Pete Harman of South Salt Lake, Utah , the operator of one of the city's largest restaurants. The Sanders Court & Café generally served travelers, so when the route planned in 1955 for Interstate 75 bypassed his properties, Sanders sold them and traveled
17250-476: The trend. By the early 1900s, trade press publications, advertising agencies , and advertising experts began producing books and pamphlets exhorting manufacturers to bypass retailers and to advertise directly to consumers with strongly branded messages. Around 1900, advertising guru James Walter Thompson published a housing advertisement explaining trademark advertising. This was an early commercial explanation of what scholars now recognize as modern branding and
17388-400: The way in which consumers had started to develop relationships with their brands in a social/psychological/anthropological sense. Advertisers began to use motivational research and consumer research to gather insights into consumer purchasing. Strong branded campaigns for Chrysler and Exxon /Esso, using insights drawn from research into psychology and cultural anthropology , led to some of
17526-417: The world's oldest in continuous use. A characteristic feature of 19th-century mass-marketing was the widespread use of branding, originating with the advent of packaged goods . Industrialization moved the production of many household items, such as soap , from local communities to centralized factories . When shipping their items, the factories would literally brand their logo or company insignia on
17664-422: Was a key component of KFC advertising until his death in 1980. Despite his death, Sanders remains a key icon of the company as an "international symbol of hospitality". Early official slogans for the company included "North America's Hospitality Dish" (from 1956) and "We fix Sunday dinner seven nights a week". The "finger lickin' good" slogan was used from 1956 and went on to become one of the best-known slogans of
17802-412: Was a way of differentiating his restaurant from competitors; a product from Kentucky was exotic and evoked imagery of Southern hospitality . Harman trademarked the phrase "It's finger lickin' good", which eventually became the company slogan. He also introduced the "bucket meal" in 1957 (14 pieces of chicken, five bread rolls and a pint of gravy in a cardboard bucket). Serving their signature meal in
17940-419: Was constructed as part of the highway in the 1960s in rural areas to provide a full-service restaurant (later replaced with franchised fast food ) and a service station (eventually curtailed to fuel only, no repair services). All but a few of these dated from the same era with strong similarity in design. The rest areas on Highway 401 at Ingersoll and Newcastle (both serving only the westbound carriageway) and
18078-513: Was here that he first served to travelers the recipes that he had learned as a child: fried chicken and other dishes such as steaks and country ham . After four years of serving from his own dining room table, Sanders purchased the larger filling station on the other side of the road and expanded to six tables. By 1936, this had proven successful enough for Sanders to be given the honorary title of Kentucky Colonel by Governor Ruby Laffoon . In 1937 he expanded his restaurant to 142 seats and added
18216-477: Was mostly afraid these new fryers would break down in the middle of business." Brown warned franchisees that they were in violation of their contract if they used the Collectramatic. Brown held his ground on the issue until he learned that his father, John Y. Brown Sr. , who owned multiple KFC franchises, was successfully using the Collectramatic in every franchise he owned. The issue was eventually resolved after Heublein purchased KFC, acquired Hartzog and nullified
18354-468: Was named Tricon Global Restaurants and, at the time, had 30,000 outlets and annual sales of US$ 10 billion (around US$ 16 billion in 2020), making it second in the world only to McDonald's. Tricon was renamed Yum! Brands in May 2002. On March 31, 2011, Priszm , owner of KFC in Canada, went into bankruptcy protection in Ontario and British Columbia. By 2015, KFC was struggling, having lost business to other retailers and being surpassed by Chick-fil-A as
18492-434: Was one of the first American fast-food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, it experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein , which
18630-429: Was selected as the new operator for all of its rest areas Since 2010–11, HKSC has demolished the 1960s-era rest stops, leaving most rest stops out of operation for a year or more, and used the sites to construct new ONroute service stations. Most of the remaining redevelopment projects were completed in 2013. Partners in the redevelopment projects included EllisDon Construction , Quadrangle , and Bruce Mau Design . All of
18768-473: Was taken over by the R. J. Reynolds food and tobacco conglomerate; that company sold the chain to PepsiCo . The chain continued to expand overseas, however, and in 1987 it became the first Western restaurant chain to open in China. It has since expanded rapidly in China , which is now the company's single largest market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands . KFC's original product
18906-473: Was the "Get a bucket of chicken, have a barrel of fun" jingle , performed by Barry Manilow . By 1976, KFC was one of the largest advertisers in the US. Since the beginning of the 21st century, fast food has been criticized for its animal welfare record, its links to obesity and its environmental impact. Eric Schlosser 's book Fast Food Nation (2002) and Morgan Spurlock 's film Super Size Me (2004) reflected these concerns. Since 2003, People for
19044-435: Was the brand name. With the rise of mass media in the early 20th century, companies adopted techniques that allowed their messages to stand out. Slogans , mascots , and jingles began to appear on radio in the 1920s and in early television in the 1930s . Soap manufacturers sponsored many of the earliest radio drama series, and the genre became known as soap opera . By the 1940s, manufacturers began to recognize
#834165