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74-516: The "Nehi Corporation" name was adopted in 1928 after the Nehi fruit-flavored sodas became popular. In 1955, the company changed its name to Royal Crown Company, after the success of its RC Cola brand. In April 2008, Nehi became a brand of Dr Pepper Snapple Group (now known as Keurig Dr Pepper ) in the United States. The Chero-Cola company added Nehi Cola to its line of sodas in 1924 in order to offer

148-726: A "Best Place to Work" in HR Magazine . Keurig Green Mountain operates in two business segments: domestic and Canada. The domestic segment produces and sells coffee, hot cocoa, teas and other beverages, to be prepared hot or cold, in Keurig pods; it also sells coffee in traditional packaging, including whole beans and ground coffee in bags, and ground coffee in fractional packs. It also sells patented Keurig single-cup brewing systems for use both at home and away from home. The Canadian business unit – Keurig Canada Inc. – sells Keurig brewers, and produces and sells coffees, teas, and other beverages in

222-644: A $ 21.4 million cash payment for equity and the assumption of approximately $ 26 million of obligations. In 1901, the Cole-Hampton-Hatcher Grocery Store was established in Cusseta, Georgia . In 1903, the Hatcher family took sole ownership and the name was changed to the Hatcher Grocery Store. The grocery store was located at what was 22 West 10th Street. Today's address (after house number changes)

296-530: A Massachusetts start-up called Keurig approached GMCR about developing a single-cup coffee brewing system, marking GMCR's first investment in Keurig. In 1996, GMCR invested further in Keurig, buying a 35% interest in the company. The following year, GMCR became the first roaster to offer coffee in a K-Cup pod for the Keurig Single-Cup Brewing System; in 1998 Keurig delivered its first brewing system, designed for office use. The launch of

370-568: A Stewardship Program to promote sustainability and sound environmental practices; in 1997 it pioneered the first biodegradable bag for bulk coffee purchases; and in 2006 it introduced the ecotainer, a to-go cup for hot beverages made entirely out of renewable materials. In 2005, Green Mountain was the first coffee company to support the United Nations ' Global Reporting Initiative mission to develop globally accepted sustainability reporting guidelines. In 2008 GMCR's board of directors added

444-575: A broader variety of flavors. The soda was a creation of businessman Claud A. Hatcher . The name "Nehi" was to remind customers that it came in "knee-high" tall bottles. It offered orange, grape, root beer, peach, and other flavors of soda. Nehi was instantly successful and outsold Chero-Cola entirely. The company changed its name to the Nehi Corporation in 1928 and was listed on the New York Curb Exchange . Business went well until 1930 when

518-771: A business unit under the Keurig Dr Pepper parent company. The SEC began to look into how then-named Green Mountain Coffee accounted for revenue in 2010. Shortly afterward, a class action lawsuit began regarding how inventory was handled, with the amended lawsuit being filed April 30, 2012. Plaintiffs stated Green Mountain Coffee had maintained demand was high enough that no excess inventory had been produced even while production continued to increase. Confidential Green Mountain Coffee employees had stated inventory had been moved between locations without documentation in order to overstate inventory counts and inflate earnings. In June 2018,

592-523: A cold beverage system to be developed by Keurig that allows customers to make Coca-Cola and other brand soft drinks at home. In January 2015, the company made a similar deal with Dr Pepper Snapple Group , but without a stockholder stake. In early March 2014, Green Mountain Coffee Roasters shareholders voted to change its name to Keurig Green Mountain to reflect its business of selling Keurig coffee makers. Its stock-market symbol remained "GMCR". In

666-532: A deal worth $ 18.7 billion. Legally, Dr Pepper Snapple Group was the surviving company; it remained publicly traded and changed its name to Keurig Dr Pepper . This created the third largest beverage company in North America. On July 10, shares in Keurig Dr Pepper (KDP) began trading on the New York Stock Exchange . Its stock switched to NASDAQ in 2020. Dr Pepper Snapple Group continues to operate as

740-622: A diner where Moses Pray buys Addie Loggins a Nehi. A more provocative, Midwestern version of the logo—one showing a single, thigh-high disembodied leg without a skirt—was referenced in Jean Shepherd 's story "My Old Man and the Lascivious Special Award That Heralded the Birth of Pop Art" in the book In God We Trust, All Others Pay Cash , as well as in the film A Christmas Story , which was adapted from several short stories in

814-528: A line of Campbell's Soup available in K-Cups. The kits come with a packet of noodles and a K-Cup pod of soup, and the varieties include Chicken Noodle and Southwest Style Chicken Noodle. Also in September 2015, Keurig launched Keurig Kold, a brewer which created a variety of cold beverages including soft drinks, functional beverages, and sparkling waters. The machine brewed beverages from The Coca-Cola Company and

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888-511: A major crisis occurred. Reflecting the Great Depression , which followed the stock market crash of October 1929, the Nehi Corporation's sales figures dropped by $ 1 million in 1930 from a high of $ 3.7 million in the previous year. Sales continued to decline until 1932, the only year in which the company ever lost money. By 1933, the low point was past, and the business was just beginning to stabilize when another tragedy struck. Claud A. Hatcher,

962-569: A new CEO. On July 9, 2018, Keurig Green Mountain acquired the Dr Pepper Snapple Group in an $ 18.7-billion deal. The combined company was renamed Keurig Dr Pepper , and traded publicly again on the New York Stock Exchange under the ticker "KDP" until 2020 when it switched to Nasdaq while retaining the same ticker. Shareholders of Dr Pepper Snapple Group own 13% of the combined company, with Keurig shareholder Mondelez International owning 13% to 14% of that fraction. JAB Holdings owns

1036-447: A recyclable pod which brews large travel mug–sized portions. In mid 2015 Keurig debuted the K200, a smaller Keurig 2.0 model that can brew single cups or four-cup carafes and comes in a variety of colors. General Electric announced that its new Café French Door refrigerator, due out in late 2015, would have a Keurig coffee machine built into the door. In September 2015, Keurig launched

1110-501: A retail market test. The company became one of the largest suppliers of double-certified fair-trade and organic coffee in the world. As American tastes in coffee changed, sales of Green Mountain roasted coffee beans grew. In 1991, GMCR had seven retail outlets, 1,000 wholesale clients, $ 11 million in sales, and $ 200,000 in profits. By 1993, the company had 2,400 wholesale accounts and sales of about $ 10 million, and Green Mountain Coffee Roasters, Inc. started trading publicly , under

1184-547: A similar deal whereby the latter would sell its coffee and tea in Keurig single-serve pods, and would in return sell Keurig machines in their stores as part of the deal. In 2008 Dr Pepper Snapple group announced the acquisition of a very popular Mexican carbonated beverage company, Manantiales Peñafiel (Peñafiel Springs in English), renaming Manantiales Peñafiel in Mexico as Grupo Peñafiel (Peñafiel Group in English). Squirt (soft drink)

1258-535: A sip of RC Cola, would be transported to a world filled with endless imagination. Keurig Dr Pepper Keurig Dr Pepper Inc. ( / ˈ k j ʊər ɪ ɡ / ), formerly Green Mountain Coffee Roasters (1981–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts , and Frisco, Texas . Formed in July 2018, with

1332-581: A social and environmental responsibility committee overseeing the company's social responsibilities. It also established a vice president for corporate social responsibility who reports directly to the CEO. In addition to its environmental oversight, the company's Sustainability Committee focuses on areas including the financial and environmental viability, health, and resiliency of its coffee-growing and manufacturing supply chains; community outreach; and corporate and employee social responsibility and awareness. GMCR

1406-503: A social and environmental responsibility committee. During that time period GMCR also established a vice president for environmental affairs reporting directly to the CEO. As of 2015, Keurig Green Mountain has a Chief Sustainability Officer. The company offsets 100% of its direct greenhouse gases , and prioritizes waste reduction and responsible energy use, and sustainability over the life-cycle of its products. In addition to other awards and recognition for sustainable practices, GMCR

1480-510: A variety of packaging formats, including Keurig pods, as well as coffee in traditional packaging such as bags, cans, and fractional packs. It sells under a variety of brands, including Van Houtte, Brulerie St. Denis, Brulerie Mont-Royal, and Orient Express, and its licensed Bigelow and Wolfgang Puck brands. Through its owned brands and through its partnerships and licensing, Keurig Green Mountain's K-Cup pods offer more than 400 varieties of coffee, tea, and other beverages from 60 brands, including

1554-412: A year, the Nehi Corporation was debt-free and ready to move ahead once more. In the early 20th century, the national advertising logo of Nehi was typically a picture of a seated woman's legs, in which the skirt was high enough to show the stockings up to the knee, suggesting the phrase "knee-high", to illustrate the correct pronunciation of the company name. This logo was seen in the film Paper Moon in

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1628-433: Is 15 West 10th Street. At the same time, the popularity of bottled soft drinks rose rapidly, and grocery store owners wished to maximize their profit. As a grocery wholesaler, Claud A. Hatcher purchased a large volume of Coca-Cola syrup from the local company salesman, Columbus Roberts. Hatcher felt that the company deserved a special reduced price for the syrup since it purchased such large volumes. Roberts would not budge on

1702-618: Is recyclable if disassembled into paper, plastic, and metal components. In its 2014 Sustainability Report, released in February 2015, Keurig Green Mountain re-affirmed that a priority for the company is ensuring that 100% of K-Cup pods are recyclable by 2020. From its inception, and in tandem with its environmentally conscious outlook, Green Mountain has had a culture grounded in social responsibility, community mindedness, philanthropy, and respect for employees. Among other recognition and awards for its corporate social responsibility (CSR), GMCR

1776-399: Is subject to the finalization of a share purchase agreement and other closing conditions. The RC Cola brand has been marketed through many campaigns. In the 1930s, Alex Osborn, with BBDO , made an ad campaign, including the slogan "The season's best." In 1940, a publicity campaign was run, which saw Hollywood celebrities, next to the slogan “Best By Taste Test”. Actress Lizabeth Scott as

1850-778: The Pepsi Cola Company board of directors), Bob Hope , and many others joined in selling the products of the Nehi Corporation. When World War II was over, the company and its bottlers joined in a progressive program of expansion and improvement that made 1947 one of its best years. In that year, Hedy Lamarr was pictured in point-of-purchase advertising signs. At that time, the Nehi Corporation offered more than 10 flavors and those included Dr. Nehi, Nehi Chocolate, Nehi Root Beer, Nehi Lemonade, Nehi Wild Red, Nehi Blue Cream, and its more classic flavors Nehi Orange, Nehi Grape, and Nehi Peach. Many of these flavors were later dropped as their novelty and popularity waned. A fictional illustration of

1924-495: The 'Decide for yourself' campaign and would remind people 'There's more to your life than Coke and Pepsi." In the Philippines, RC Cola released advertisements with artists popular in the country. In 2009, these had Maja Salvador and Kim Bum as celebrity endorsers. The Philippine marketing of the brand also painted the front of sari-sari stores with slogans like "RC ng (insert municipality/city)" (RC of my [town/city]). In 2019,

1998-693: The Dr Pepper Snapple Group, in addition to Keurig's own line of flavored sparkling and non-sparkling waters and teas, sports drinks, and soda-fountain drinks. The company's primary competitor in this market area was SodaStream . In June 2016 Keurig announced it was discontinuing the machine and offered refunds to purchasers. On December 7, 2015, an investor group led by private-equity firm JAB Holding Company —an investment firm dealing in high-end consumer goods, whose holdings include Peet's Coffee & Tea —announced its intent to acquire Keurig Green Mountain for $ 13.9 billion. The minority investors in

2072-489: The FomCafe cooperative's quality-control training program, which helps farmers earn higher profits for coffee. In 2002, GMCR was the first corporate investor of the non-profit micro-loan organization Root Capital, and through it Green Mountain has provided millions of dollars in loans to cash-strapped coffee farmers. In 2002 Green Mountain also formed a joint alliance with the U.S. Agency for International Development, to improve

2146-742: The JAB takeover since the sale of its stock holding would provide Coca-Cola with a substantial financial benefit. The acquisition closed in March 2016. Keurig Green Mountain became a privately held company, and remained an independent entity run by its existing management team, retaining its head office in Waterbury, Vermont. In a statement, JAB's chairman Bart Becht said that "Keurig Green Mountain will operate as an independent entity.... The company’s management team...will continue to run Keurig." In July 2018, Keurig Green Mountain acquired Dr Pepper Snapple Group in

2220-516: The KGM purchase included shareholders in the global coffee and tea company Jacobs Douwe Egberts , which owns Tassimo . The agreement was unanimously approved by Keurig Green Mountain's board of directors. The selling price, at $ 92 per share, represented a 77.9% premium over the closing price of Keurig Green Mountain (stock ticker "GMCR") on December 5, 2015. The Coca-Cola Company, Keurig Green Mountain's largest shareholder at 17.4%, announced its support for

2294-573: The Keurig Vue brewer, paired with its new Vue packs, in February 2012, seven months before patents on the K-Cup expired in September 2012. The Vue system was announced as having customizable features so consumers had control over the strength, size, and temperature of their beverages, and the Vue pack is made of recyclable #5 plastic . In November 2012, GMCR released its espresso , cappuccino , and latte brewer,

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2368-608: The Rivo, co-developed with the Italian coffee company Lavazza . In the fall of 2013, the company released a full-pot brewer, the Keurig Bolt, for use mainly in offices. In February 2014, The Coca-Cola Company purchased a 10% stake in the company, valued at $ 1.25 billion, with an option to increase their stake to 16%, which was exercised in May 2014. The partnership was part of Coca-Cola's support of

2442-482: The United States, behind Coke, Pepsi, Dr. Pepper , and 7 Up . In 1993, Royal Crown Cola Company was purchased by Triarc Companies, Inc, adding approximately $ 25 million a year to the marketing budget. In 1995, Royal Crown Draft Cola was released as the first premium draft cola. It was made with pure cane sugar as a sweetener instead of high fructose corn syrup , the finest Kola nuts, all-natural flavors and pure filtered water. Offered only in 12-ounce bottles, it

2516-609: The Youth Marketing category, a silver award at the 2022 Asia Pacific Effie Awards for the Beverages, Non-Alcohol category and the Short Video Marketing category, and a bronze award for Film at the 2022 Clio Awards . Andretti Autosport driver Marco Andretti had RC Cola as his primary sponsor during the 2012 and 2013 IndyCar Series . In 2022, RC Cola launched its WHY NOT? campaign, featuring three adults who upon taking

2590-467: The advertisements tapped Joshua Garcia to be the year's celebrity endorser and launched the "RC ng Bayan" campaign. In 2020, RC Cola had a campaign Basta , which featured a boy confronting his mother if he is adopted due to glasses embedded on his back. This campaign led to numerous awards such as a bronze award for Film at the Cannes Lion 2021, a bronze award at the 2021 Asia Pacific Effie Awards for

2664-633: The book. Shepherd's invention of the now-famous "Leg Lamp" in his stories of the Depression era was derived from the Midwestern Nehi logo. Robert Ripley advertised Nehi on his radio show Ripley's Believe It or Not! The radio show was successful in promoting the new RC Cola brand and, by 1940, the company was doing well financially. In 1946, the pace for the corporation accelerated tremendously. The company began to enhance its advertising by using celebrities. Bing Crosby , Joan Crawford (before joining

2738-577: The company acquired Frontier Organic Coffee , and in 2002, it signed an agreement to sell fair trade coffee under the Newman's Own Organics label. In late 2005, GMCR reached a deal to sell its Newman's Own Organics Blend coffee in more than 600 McDonald's restaurants in New England and Upstate New York . In 2006, Green Mountain had a 43% ownership of Keurig, Inc, which it accomplished by successively investing in and acquiring increasing percentage ownership

2812-438: The company between 1993 and 2003, helping to complete its full acquisition of the single-cup brewing systems manufacturer. The subsequent acquisition allowed Green Mountain to adopt a multi-brand portfolio, and multichannel distribution of brands in a variety of settings. It also fuelled substantial revenue growth, and allowed GMCR to transition fully from deriving 95% of its revenue from its low-margin wholesale coffee business in

2886-426: The company for the billions of non-recyclable and non-biodegradable K-Cups consumers purchase and dispose of every year, and for the dichotomy between the company's historic environmentally conscious image and the impact of K-Cups on the environment. In 2015, the company's chief sustainability officer stated that every new K-Cup spin-off product introduced since 2006 – including the Vue, Bolt, and K-Carafe cups –

2960-568: The company introduced its first organic coffee in a retail market test; in 1989 it formed an Employee Environmental Committee, and began a recycling program; and in 1990 it introduced Rain Forest Nut coffee to sponsor rainforest preservation, donating 10% of the product's profits to Conservation International and the Rainforest Alliance , and it introduced the first earth-friendly, oxygen-whitened, dioxin-free coffee filters. In 1992 it formed

3034-649: The company introduced the first diet cola, Diet Rite . During the 1970s, Royal Crown Cola Company developed their international presence, including countries in Asia and Europe. In 1976, the Raffel family sold Arby's to the Royal Crown Cola Company for $ 18 million. Caffeine - and sugar-free cola RC 100 was launched in 1980. In 1984, Cherry RC, Diet RC and Diet Rite flavors were introduced. That year, RC Cola accounted for approximately 4–5% of soft drink sales in

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3108-487: The company reintroduced the “Royal Crown” to launch Royal Crown Cola. The company itself went on to change its name from Nehi, Inc. to Royal Crown Cola Company in 1951. In the 1950s, Royal Crown Cola and Moon Pies were a popular "working man's lunch" in the American South. In 1954, Royal Crown was the first company to sell soft drinks in a can, and later the first company to sell soft drinks in an aluminum can. In 1962,

3182-640: The company signed an exclusive deal with American Skiing Company , offered its first corporate gifts catalogue, sold its certified organic coffee in ExxonMobil 's national and international On the Run convenience stores, and expanded its supermarket distribution to 500 stores. In 1999, it expanded its export market, including to Great Britain . In 2000, Green Mountain reached an agreement to promote and sell fair trade coffee , committing to making at least 3% of its sales fair trade —certified by TransFair USA . In 2001,

3256-756: The company within two years of his original purchase, but it took four years to turn a profit. To grow the business, Stiller sold the coffee to high-end restaurants and gas stations alike, and gave out free samples as he could not afford advertising. In 1986, he launched a mail-order business which he advertised in gourmet magazines, and acquired his first supermarket-chain customer, Kings . Stiller adopted technology to track customers' orders; to regulate roasting-heat levels appropriate to each bag; and to track distribution, manufacturing, sales, and personnel (adopting PeopleSoft in 1997). By 1983, employees composted used coffee grounds at its retail stores, and by 1986, Green Mountain introduced its first organic coffee in

3330-521: The company's president and guiding light from its formation, died suddenly December 31, 1933. Hatcher was soon replaced by H. R. Mott, vice president of the Nehi Corporation for several years beforehand, who had been associated with the company since 1920. As the new president, he was greeted with a great amount of debt. His all-consuming ambition, however, was to make the company debt-free as quickly as possible and to keep it that way. He updated operations, obtained extensions of credit, and cut expenses. Within

3404-525: The cost, and a bitter conflict between the two erupted. Hatcher told Roberts he would win the battle by never purchasing any more Coca-Cola, and was determined to develop his own soft drink formula. He started developing products in the basement of the store with a recipe for ginger ale. Hatcher launched the Union Bottling Works in his family's grocery store. The first product in the Royal Crown line

3478-476: The early 1990s, the company has annually sent groups of employees on trips to coffee farms in Latin America, to gain first-hand experience in the lives of coffee growers. GMCR has prioritized initiatives to alleviate poverty and hunger in coffee-growing communities. These include Coffee Kids, an international non-profit which improves the lives of children and families in remote coffee-growing villages; and

3552-414: The face, next to the slogan "RC tastes best, says Lizabeth Scott". In 1966, Royal Crown Cola collaborated with Jim Henson on an ad campaign for Royal Crown Cola which featured two birds called Sour Bird (performed by Jim Henson ) and Nutty Bird (performed by Henson and assisted by Frank Oz ) to promote the drinks. Nutty Bird would promote Royal Crown Cola by touting its benefits. The puppet for Nutty Bird

3626-455: The fall of 2014, Keurig Green Mountain introduced the Keurig 2.0 brewer, with technology to prevent old or unlicensed pods being used in the brewer. The digital lock-out sparked hacking attempts and antitrust lawsuits. The 2.0 brewer also has the capacity to brew full carafes in addition to single servings, via the use of the new K-Carafe portion pack. In March 2015, it launched the K-Mug pod,

3700-406: The first caffeine-free cola. In 1958, RC Cola became available in 16 ounce bottles. Despite the company's innovation and mass advertising campaigns, total revenue was low due to a lack of initiative in distribution. On January 17, 2023, Macay Holdings completed its acquisition of the international business by purchasing 100% of RC Global Beverages, Inc. for approximately $ 47 million, comprising

3774-591: The first K-Cups with Green Mountain Coffee helped GMCR begin to further compete with Starbucks by allowing people to brew their own single servings of premium coffee. Also in 1997, a deal with Poland Spring opened the office-worker market by distributing Green Mountain Coffee to thousands of offices in the Northeast . In 1998, GMCR closed its 12 retail shops in favor of the burgeoning direct-mail and online market, its growing distributions to business offices and other national venues, and its wholesale market. That year,

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3848-468: The high-margin sales of its many varieties of single-serve K-Cup pods. In March 2014, GMCR changed its name to Keurig Green Mountain. A publicly traded company from 1993 through 2015, Keurig Green Mountain was acquired by a group of investors led by JAB Holding Company in March 2016 for $ 13.9 billion in cash. Keurig Green Mountain became a privately held company for two years, and was an independent entity run by its pre-existing management team and

3922-651: The large inventory with a single vendor, M. Block and Sons, Inc. Most analysts felt that the company practices were sound. The SEC ended the probe in October 2014, and brought no enforcement action against Green Mountain or its employees. In February 2011, Green Mountain announced an agreement with Dunkin' Donuts to make Dunkin’ Donuts coffee available in single-serve K-Cup pods for use with Keurig Single-Cup Brewers. In addition, participating Dunkin’ Donuts restaurants on occasion offer Keurig Single-Cup Brewers for sale. In March 2011, Green Mountain Coffee and Starbucks announced

3996-707: The late 1990s (approximately $ 65 million), to deriving 95% of its revenue from high-margin sales of K-Cups as of 2014 (more than $ 4.3 billion). Green Mountain also acquired the four additional Keurig licensees in 2009 and 2010: On September 28, 2010, GMCR's stock rose to what was then an all-time high; however, the company disclosed after the markets closed that the Securities and Exchange Commission (SEC) had requested documents and data related to an inquiry into how it accounted for revenue. The company announced that U.S. regulators had inquired into some of Green Mountain's accounting practices, including revenue recognition , and

4070-611: The livelihoods of those in impoverished coffee-growing regions. Internally, GMCR has cultivated and maintained a flat corporate culture , where employee buy-in, enthusiasm and vision, collaboration, and input is important. The company offers employees continuous training and development opportunities; tuition for outside education; profit-sharing; financial education; and continuous career-advancement support. Employees are paid for up to 52 hours of volunteer work in their community per year. GMCR has been on Forbes ' list of Best Small Companies five times, and has been recognized as

4144-558: The merger of Keurig Green Mountain and Dr Pepper Snapple Group (formerly Dr. Pepper/7up Inc. ), Keurig Dr Pepper offers over 125 hot and cold beverages. The company's Canadian business unit subsidiary operates as Keurig Dr Pepper Canada (formerly Canada Dry Motts). The company's east-coast division manufactures Keurig brewing systems; sources, produces, and sells coffee , hot cocoa , teas , and other beverages under various brands for its Keurig machines; and sells coffee beans and ground coffee in bags and fractional packs. As of 2018,

4218-500: The mid-1970s, Royal Crown ran the "Me & My RC" advertisements. Others featured people in scenic outdoor locations. Louise Mandrell sang the jingle "Me and my RC / Me and my RC /'Cause what's good enough / For other folks / Ain't good enough for Me and My RC..." RC was introduced to Israel in 1995 with the slogan "RC: Just like in America!" During the Cola Wars of the 1980s, RC used

4292-449: The newly merged conglomerate also sells sodas, juices, and other soft drinks via its Dr Pepper Snapple division based in Texas . Green Mountain Coffee Roasters (GMCR) was established in 1981. After regional and national expansion in the late 1980s, and an IPO in 1993, the company completed its acquisition of the brewing-machine manufacturer Keurig, Inc. in 2006, enabling rapid growth through

4366-516: The popularity of the drink in this era is seen in the character Cpl. Walter "Radar" O'Reilly , the company clerk on the long-running television series M*A*S*H , set during the Korean War ; Radar's favorite beverage was Grape Nehi. RC Cola RC Cola (short for Royal Crown Cola ) is a cola-flavored carbonated beverage owned in the United States by Keurig Dr Pepper and internationally by RC Global Beverages, Inc. Royal Crown Ginger Ale

4440-459: The remaining 73-74%. In 2021, Keurig Dr Pepper opened its second headquarters in Frisco, Texas . Since April 2024, the CEO of Keurig Dr Pepper has been Tim Cofer. Green Mountain Coffee Roasters (GMCR) began when entrepreneur Bob Stiller was near a Vermont ski resort, where he drank a cup of coffee that he enjoyed and looked for its source. In 1981, he and a partner bought a two-thirds stake in

4514-515: The small speciality coffee roasting company in Waitsfield, Vermont , that produced the roasted beans. The store and cafe sold beans, grounds, and coffee to the public and a few restaurants. Stiller dedicated himself to coffee-roasting , using arabica coffee beans. By 1982, the company had around 30 employees, and moved its production facilities to Waterbury, Vermont . Stiller bought out his two partners for $ 100,000 and became sole proprietor of

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4588-481: The then-named Keurig Green Mountain, Inc. agreed to a $ 36.5 million dollar settlement. GMCR began to embrace an environmental ethos within two years of its founding, and environmentalism and sustainability were important policies for which Green Mountain became well known. Among other initiatives within Green Mountain's first decade, in 1983 employees began composting used coffee grounds at its retail stores; in 1986

4662-552: The ticker "GMCR". The company expanded its retail locations, food-service distribution, mail-order business, and wholesale business. In 1994, Green Mountain began exporting to Canada and Taiwan. In the late 1990s, it broadened its national supermarket chain distribution, gas-station and convenience-store distribution throughout the northeast, and it sold its product on airlines and Amtrak , specialty coffee stores, and venues such as LL Bean , Weight Watchers International , and Staples . In 1993, three engineering entrepreneurs from

4736-850: The top ten best-selling coffee brands in the U.S. Founder Bob Stiller was president and CEO of the company from its inception in 1981 until 2007, when he stepped down but remained chairman until May 2012. Lawrence J. Blanford became Green Mountain's president and CEO in 2007. Brian Kelley, previously chief product supply officer of Coca-Cola Refreshments , became the company's president and CEO in December 2012. In March 2016, JAB Holding Company and other investors acquired Keurig Green Mountain. Robert Gamgort, previously CEO of Pinnacle Foods , took over as KGM's new CEO in May 2016. The pre-existing management team, with Gamgort as its new CEO, continued to run Keurig Green Mountain as an independent entity, following its acquisition by JAB Holding Company. Following

4810-444: Was Royal Crown Ginger Ale in 1905, followed by Royal Crown Strawberry, and Royal Crown Root Beer. In 1907, cherry-flavored Chero-Cola was introduced. The company was later renamed Chero-Cola in 1910. In 1924, its new fruit-flavored beverage, Nehi was introduced. This led to the company’s renaming in 1925 to Nehi, Inc. Following its founder, Claud A. Hatcher’s death in 1933, and Chero-Cola being reformulated in 1934 by chemist Rufus Kamm,

4884-478: Was a pioneer in the Fair Trade movement in 2000, guaranteeing farmers a steady minimum price far above market value. Since 2010 Green Mountain has been the largest purchaser of Fair Trade coffee in the world. In addition, the company was from its beginnings known for its long-term relationships and fair dealings with coffee-growing suppliers, and for its large percentage of farmer-direct coffee purchases. Since

4958-873: Was acquired by Cadbury Schweppes (which owned Dr Pepper) through its acquisition of Triarc's beverages business (which also included Snapple ). Cadbury Schweppes' US-based beverage business (including RC) was spun off as "Dr Pepper Snapple Group (DPSG)" in 2008. DPSG merged with Keurig Green Mountain in 2018 as Keurig Dr Pepper , the current owners of the RC Cola brand. In 2001, all non-US RC-branded businesses were sold to Cott Beverages of Canada , it started operating as Royal Crown Cola International. In 2021, Cott sold Royal Crown Cola International to Refresco for US$ 50 million. Simultaneously, Refresco sold to Royal Crown Cola International RC Global Beverages Inc. In September 2022, Philippine-based Macay Holdings announced it will acquire 100% of RC Global Beverages Inc. The transaction

5032-475: Was designed by Jim Henson and built by Don Sahlin . Sour Bird appeared on The Ed Sullivan Show with the Rock and Roll Monster. Nancy Sinatra was featured in two Royal Crown Cola commercials in her one-hour TV special, Movin' With Nancy , which featured various singers and David Winters choreography in December 1967. She sang, "It's a mad, mad, mad Cola...RC the one with the mad, mad taste!...RC!" The company

5106-580: Was discontinued, due largely to the inability of the RC bottling network to get distribution for the product in single-drink channels, and it was discontinued with the exceptions of Australia, New Zealand, and France. It was later available only in New Zealand, parts of Australia, Thailand, and Tajikistan. The company also released Cherry RC, a cherry-flavored version of the RC soft drink to compete with Cherry Coke and Wild Cherry Pepsi . In September 2000, Royal Crown

5180-447: Was in the top ten of the "100 Best Corporate Citizens" each year from 2003 to 2007, and was ranked #1 in 2006 and 2007. GMCR was not under consideration for the ranking in 2008, because the focus switched to exclusively large-cap companies. It re-entered the "100 Best Corporate Citizens" list in 2010 and 2013. In 2005, Green Mountain released its first Corporate Social Responsibility Report. In 2008, GMCR's board of directors added

5254-504: Was marked as one of the biggest hits of the company in Mexico , due to its famous and extended use there as a cocktail beverage to accompany tequila . In 2018, resulting from the merger of Keurig Green Mountain and Dr Pepper Snapple Group, Keurig Dr Pepper started operations in Mexico as Peñafiel Group, commercializing its portfolio in Mexico and expanding for the first time to Mexican and Latin markets. Green Mountain Coffee Roasters introduced

5328-546: Was on Sustainable Business ' s "World's Top 20 Sustainable Business Stocks" annually from 2002 to 2007, and as of 2015 it is on the EPA 's National Top 100 of green power users in the U.S. In 2014, Keurig Green Mountain announced a multi-faceted effort to address the long-term challenges of the global water crisis , and instituted an initial commitment of $ 11 million to support nonprofits working to promote water security. Environmental advocates and journalists have criticized

5402-402: Was the first product of the RC line. RC Cola went through various name changes including Chero-Cola and Nehi, Inc. before becoming Royal Crown after the death of Claud A. Hatcher . More flavors were introduced under the RC Cola name including lemon, strawberry, and cane sugar . In the 1950s, Royal Crown company was leading the beverage industry to sell the first canned soft drinks , followed by

5476-508: Was the official sponsor of New York Mets on and off at times from the team's inception in 1962 until the early 1990s. A television commercial in the New York area featured Tom Seaver , New York Mets pitcher, and his wife, Nancy, dancing on top of a dugout at Shea Stadium and singing the tune from the Sinatra campaign. RC sponsored two Porsche 917/10 Can-Am race cars during the 1972-73 season. In

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