The National Apartment Association ( NAA ) is a non-profit trade association in the United States of apartment communities, owners and vendors. These member companies are also part of NAA with their membership at the local level. Members represent the various facets of the multifamily housing industry: apartment owners, management executives, developers, builders, investors, property managers , leasing consultants, maintenance personnel, vendors and related business professionals throughout the United States and Canada. NAA has its headquarters in Arlington , VA. Robert Pinnegar currently serves as the organization's president and chief executive officer.
6-436: NAA lobbies for policies that benefit owners and operators. Its educational offerings are designed to maximize profits and limit liability and renters' rights. NAA also publishes a trade magazine , UNITS . That National Apartment Association also provides education courses and certifications for professionals in the apartment industry. The National Apartment Association Education Institute (NAAEI) offers these courses. NAAEI
12-448: A profit for the publication and sales for the advertisers while also providing sales engineering –type advice to the readers, that may inform purchasing and investment decisions. Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. For printed publications, some trade magazines operate on
18-684: A particular trade or industry. The collective term for this area of publishing is the trade press . In 1928, Popular Aviation became the largest aviation trade magazine with a circulation of 100,000. As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites. Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising , which earns
24-458: Is the education arm of NAA. Its mission is to provide broad-based education, training and recruitment programs that attract, nurture and retain high-quality professionals and develop tomorrow's apartment industry leaders. As part of NAAEI's mission to promote careers in the apartment industry, February is designated as annual National Apartment Careers Month. National Apartment Careers Month was created to bring awareness about career opportunities in
30-414: The gross domestic product of the multifamily housing industry. This study found that apartment industry spending contributes $ 1.1 trillion to the national economy and supports 25.4 million jobs. Trade magazine A trade magazine , also called a trade journal or trade paper (colloquially or disparagingly a trade rag ), is a magazine or newspaper whose target audience is people who work in
36-652: The industry. NAAEI hosted the first ever Military Career fair in San Diego, CA on June 19, 2013. The career fair was for transitioning military and military spouses to meet with apartment industry employers, interview for jobs and learn more about apartment careers. In 2013, the National Apartment Association partnered with the National Multifamily Housing Council to release the first study, "The Trillion Dollar Industry" that quantifies
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