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Moviola

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A Moviola ( / ˌ m uː v i ˈ oʊ l ə / ) is a device that allows a film editor to view a film while editing. It was the first machine for motion picture editing when it was invented by Iwan Serrurier in 1924.

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27-555: Iwan Serrurier's original 1917 concept for the Moviola was as a home movie projector to be sold to the general public. The name was derived from the name " Victrola " since Serrurier thought his invention would do for home movie viewing what the Victrola did for home music listening. However, since the machine cost $ 600 in 1920 (equivalent to $ 9,100 in 2023), very few sold. An editor at Douglas Fairbanks Studios suggested that Iwan should adapt

54-400: A Moviola, although by this time almost all editors had switched over to digital film editors (Kahn himself switched to digital editing for his later work). Mark Serrurier accepted an Academy Award of Merit (Oscar statue) for himself and his father for the Moviola in 1979. To MARK SERRURIER for the progressive development of the Moviola from the 1924 invention of his father, Iwan Serrurier, to

81-415: A home entertainment medium in the early 1920s presented Victor and the entire record industry with new challenges. Not only was music becoming available over the air free of charge, but a live radio broadcast made using high-quality microphones and heard over amplified receivers provided sound that was startlingly more clear and realistic than a contemporary phonograph record. Victor was initially dismissive of

108-517: A new line of phonographs referred to as " Orthophonic Victrolas ", scientifically developed by Western Electric to play these new records. Victor's first electrical recordings, issued in the spring of 1925 were not advertised as such; in order to create an extensive catalog of records made by the new process to satisfy anticipated demand, and to allow dealers time to liquidate their stocks of old-style Victrolas, Victor and its longtime rival, Columbia Records , agreed to keep electrical recording secret until

135-594: A polished wooden surface. The horn on the Edison-Bell machine was black and after a failed attempt at selling the painting to a cylinder record supplier of Edison Phonographs in the UK, a friend of Barraud's suggested that the painting could be brightened up (and possibly made more marketable) by substituting one of the brass-belled horns on display in the window at the new gramophone shop on Maiden Lane . The Gramophone Company in London

162-463: A scientific and business 'victory.' A second account is that Johnson emerged as the 'Victor' from the lengthy and costly patent litigations involving Berliner and Frank Seaman's Zonophone . A third story is that Johnson's partner, Leon Douglass , derived the word from his wife's name 'Victoria.' Finally, a fourth story is that Johnson took the name from the popular 'Victor' bicycle, which he had admired for its superior engineering. Of these four accounts,

189-466: Is a continuation of the Encyclopedic Discography of Victor Recordings (EDVR) project by Ted Fagan and William Moran to make a complete discography of all Victor recordings as well as adding the recordings of Columbia, Brunswick and other historic American labels now controlled by Sony Music Entertainment . The Victor archive files are the main source of information for this project. In 2011,

216-532: Is currently owned by Sony Music Entertainment . The first "Gramophone Record Red Seal" discs were issued in 1901. Later in 1902 the practice was adopted by the home office in the United Kingdom , which preferred to refer to the records as "Red Labels", and by its United States affiliate, the Victor Talking Machine Company , in 1903. Led by the great Italian tenor Enrico Caruso , then just at

243-511: The Library of Congress and Victor catalog owner Sony Music Entertainment launched the National Jukebox offering streaming audio of more than 10,000 pre-1925 recorded works for listening by the general public; the majority of these recordings have not been widely available for over 100 years. RCA Victor Red Seal RCA Red Seal is a classical music label whose origin dates to 1902 and

270-437: The 1960s. In 1896, Emile Berliner , the inventor of the gramophone and disc record, contracted machinist Eldridge R. Johnson to manufacture his inventions. There are different accounts as to how the "Victor" name came about. RCA historian Fred Barnum gives various possible origins of the name in "His Master's Voice" In America , he writes, "One story claims that Johnson considered his first improved Gramophone to be both

297-695: The Mask and Wig Club, released in April, 1925. On March 21, 1925, Victor recorded its first electrical Red Seal disc, twelve inch 6502 by pianist Alfred Cortot , of works by Chopin and Schubert. In 1926, Johnson sold his controlling (but not holding) interest in the Victor Company to the banking firms of JW Seligman and Speyer & Co. , who in turn sold Victor to the Radio Corporation of America in 1929. The Discography of American Historical Recordings (DAHR)

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324-677: The Victor, Monarch and De Luxe labels, with the Victor label on 7-inch records, Monarch on 10-inch records and De Luxe on 12-inch records. De Luxe Special 14-inch records were briefly marketed in 1903–1904. In 1905, all labels and sizes were consolidated into the Victor imprint. Victor recorded the first jazz and blues records ever issued. The Victor Military Band recorded the first recorded blues song, " The Memphis Blues ", on July 15, 1914, in Camden, New Jersey. In 1917, The Original Dixieland Jazz Band recorded " Livery Stable Blues ". The advent of radio as

351-657: The autumn of 1925. Then, with the company's largest advertising campaign to date, Victor publicly announced the new technology and introduced its new records and the Orthophonic Victrola on November 2, 1925, dubbed "Victor Day". Victor's first commercial electrical recording was made at the company's Camden, New Jersey studios on February 26, 1925. A group of eight popular Victor artists, Billy Murray , Frank Banta, Henry Burr , Albert Campbell, Frank Croxton , John Meyer, Monroe Silver , and Rudy Wiedoeft gathered to record "A Miniature Concert". Several takes were recorded by

378-722: The beginning of his worldwide fame, Victor Red Seal records changed the public's valuation of recorded music. Caruso's first records, made by the Gramophone Company in Milan, Italy in 1902, earned prestige as well as profits for the company and its affiliates. Five of Caruso's Milan records were issued by Victor on the Red Seal label in the United States in March, 1903 and soon other famous opera stars and classical instrumentalists were attracted to

405-453: The best cut-point might be. The vertically oriented Moviolas were the standard for film editing in the United States until the 1970s, when horizontal flatbed editor systems became more common. Nevertheless, Moviolas continued to be used, albeit to a diminishing extent, into the 21st century. Michael Kahn received an Academy Award nomination for Best Film Editing in 2005 for his work on Steven Spielberg 's Munich , which he edited with

432-508: The device for use by film editors. Serrurier did this and the Moviola as an editing device was born in 1924, with the first Moviola being sold to Douglas Fairbanks himself. Many studios quickly adopted the Moviola including Universal Studios , Warner Bros. , Charles Chaplin Studios , Buster Keaton Productions , Mary Pickford , Mack Sennett , and Metro-Goldwyn-Mayer . The need for portable editing equipment during World War II greatly expanded

459-426: The encroachments of radio, but after plummeting sales and much apathy and resistance from the company's senior executives brought the company to the verge of bankruptcy, Victor switched from the acoustical or mechanical method of recording to the new microphone -based electrical system developed by Western Electric in 1925. Victor called its version of the improved fidelity recording process "Orthophonic", and marketed

486-436: The first two are the most generally accepted." The first use of the Victor name was on a letterhead, dated March 28, 1901. Herbert Rose Barraud's deceased brother, a London photographer, willed him his estate, including his DC-powered Edison-Bell cylinder phonograph with a case of cylinders and his dog, named Nipper . Barraud's original painting depicts Nipper staring intently into the horn of an Edison-Bell while both sit on

513-424: The market for Moviola's products, as did the advent of sound, 65mm and 70mm film. Iwan Serrurier's son, Mark Serrurier , took over his father's company in 1946. In 1966, Mark sold Moviola Co. to Magnasync Corporation (a subsidiary of Craig Corporation) of North Hollywood for $ 3 million. Combining the names, the new name was Magnasync/Moviola Corp. President L. S. Wayman instantly ordered a tripling of production, and

540-480: The new owners realized their investment in less than two years. Wayman retired in 1981, and Moviola Co. was sold to J&R Film Co., Inc. in 1984. The Moviola company is still in existence and is located in Hollywood , where part of the facility is located on one of the original Moviola factory floors. The Moviola allowed editors to study individual shots in their cutting rooms, thus to determine more precisely where

567-513: The old acoustical process, then additional takes were recorded electrically for test purposes. The electrical recordings turned out well, and Victor issued the results that summer as the two sides of twelve inch 78 rpm disc, Victor 35753. Victor's first electrical recording to be issued was Victor 19626, a ten-inch record consisting of two numbers recorded on March 16, 1925, from the University of Pennsylvania 's thirty-seventh annual production of

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594-582: The present Series 20 sophisticated film editing equipment. There is a star on the Hollywood Walk of Fame for Mark Serrurier because of the Moviola's contribution to Motion Pictures. In 2024, a documentary film written by and starring film editor Walter Murch called Her Name Was Moviola premiered at Sheffield DocFest . The film features Murch in a reconstruction of a Moviola cutting room, and he demonstrates editing using footage from Mr. Turner . Victrola The Victor Talking Machine Company

621-507: The studios of both Victor and the Gramophone Company, consolidating the positions of these firms as the market leaders in the field of serious music by famous artists. The first Red Seal discs recorded by Victor in the United States were of the Australian contralto Ada Crossley on April 30, 1903. In 1950, RCA Victor began issuing vinyl LPs (originally introduced by Columbia Records in 1948), because they were losing artists and sales due to

648-443: The world, best known for its use of the iconic " His Master's Voice " trademark, the design, production and marketing of the popular "Victrola" line of phonographs and the company's extensive catalog of operatic and classical music recordings by world famous artists on the prestigious Red Seal label. After Victor merged with RCA in 1929, the company maintained its eminence as America's foremost producer of records and phonographs until

675-597: Was an American recording company and phonograph manufacturer, incorporated in 1901. Victor was an independent enterprise until 1929 when it was purchased by the Radio Corporation of America (RCA) and became the RCA Victor Division of the Radio Corporation of America until late 1968, when it was renamed RCA Records . Established in Camden, New Jersey , Victor was the largest and most prestigious firm of its kind in

702-425: Was founded and managed by an American, William Barry Owen. Barraud paid a visit with a photograph of the painting and asked to borrow a horn. Owen gave Barraud an entire gramophone and asked him to paint it into the picture, offering to buy the result. On close inspection of the painting, the contours of the Edison-Bell phonograph are visible beneath the paint of the gramophone. In 1915, the "His Master's Voice" logo

729-580: Was rendered in immense circular leaded-glass windows in the tower of the Victrola cabinet building at Victor's headquarters in Camden, New Jersey. The building still stands today with replica windows installed during RCA 's ownership of the plant in its later years. Today, one of the original windows is located at the Smithsonian museum in Washington, D.C. In the company's early years, Victor issued recordings on

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