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85-470: " Move Over ", also known as "Generationext", is a song by English girl group the Spice Girls from their second studio album, Spiceworld (1997). The song was originally co-written by Clifford Lane with Mary Wood as a jingle for PepsiCo 's " GeneratioNext " advertising campaign and used in television ads released in January 1997. Through Abbott Mead Vickers BBDO , the Spice Girls signed an endorsement deal with Pepsi in early 1997, that consisted of

170-650: A time signature set in common time, and moves at a moderate tempo of 104 beats per minute. It starts with a drums introduction that is followed by the repeated use of the phrase "Generation Next" while using the sequence of Gm–F–C–F as the chord progression . The song features an energetic "burbling beat", and well as a "rousing" chorus that combines the Spice Girls' voices with a "metallic power chord ". The song's lyrics has been described as "slogan-mongering", while thematically some critics linked it to merchandising and consumerism . Geri Halliwell commented about

255-524: A crush or lover, and heartache. Some songs sounded upbeat or cheerful and sang about falling in love, whereas others took a decidedly more melancholic turn. Groups like the Shangri-Las , with the song " I Can Never Go Home Anymore " sang about the darker side of being in love. An especially prevalent theme was adolescence. Since most of the girl groups were composed of young singers, often still in high school, songs mentioned parents in many cases. Adolescence

340-593: A female group, and a film, the Spice Girls became the most commercially successful British group since the Beatles . Unlike their predecessors who were marketed at male record buyers, the Spice Girls redefined the girl group concept by going after a young female fanbase instead. The cultural movement started by the Spice Girls produced a glut of other similar acts, which include the British-Canadian outfit All Saints , Irish girl group B*Witched , Atomic Kitten and

425-413: A liking for Pepsi-Cola!" Previous Coca-Cola advertisements had featured Norman Rockwell styled images of small towns and nostalgic scenes, as well as traditional figures such as Santa Claus . Pepsi told soft drink consumers that there are Coke people, and there are Pepsi people, and if you're a Pepsi person you are young, and the future's on your side. This "image campaign" inspired Coca-Cola to do

510-547: A location chosen because it was one of the most important marketing drive areas for Pepsi. The company distributed 40,000 tickets that were for the most part only available to the winners of one of the largest ever staged competitions in Europe. In late July 1997, 92 million promotional packs of Pepsi cans and bottles featuring the Spice Girls were produced worldwide. Britvic , Pepsi's UK franchise holder, estimated that between 450,000 and 600,000 CDs of "Step to Me" were redeemed during

595-486: A more critical view of the song, calling it a "tiresome chant that goads 'generation next'" and pointed it out as an example of the album's "stream of cliched ' Girl Power ' pep talks". While reviewing Spiceworld , Craig D. Lindsey of the Houston Press called "Move Over" one of the album's "two grating songs", while Charlie Porter of The Times dismissed it as the "awful song from their Pepsi advert". In October 1997,

680-558: A more potent sound allowed girl groups to sing powerfully and in different styles than earlier generations. Jerry Leiber and Mike Stoller would likewise foster the Exciters , the Dixie Cups , and the Shangri-Las . The Shangri-Las' hit single, " Leader of the Pack ", exemplified the "' death disc ' genre" adopted by some girl groups. These songs usually told the story of teenage love cut short by

765-468: A prolific number of merchandise and sponsorship deals , a situation that at the time "proved ground-breaking" in pop music . The sponsorship agency Broadcast Innovations conceived the idea to link the Spice Girls with PepsiCo 's then upcoming advertising campaign . The agency subsequently approached Abbott Mead Vickers BBDO (AMV BBDO) in London with the marketing strategy for the endorsement deal , which

850-671: A similar "hip" campaign in 1971, " I'd Like to Teach the World to Sing (in Perfect Harmony) ," which also sold the lifestyle rather than the soft drink itself. Pottasch, creator of the campaign, said that "For us to name and claim a whole generation after our product was a rather courageous thing that we weren't sure would take off." The "Pepsi Generation" was one of the first and best known instances of what came to be known as " lifestyle marketing". It focused on portraying Pepsi drinkers as possessing desirable qualities such as youth, rather than on

935-574: A total of 20 million copies in Japan within three years, with Variety calling them "Japan's top girl group", while Max still hold the record for girl group with the second most consecutive top 10 singles in Japan. Throughout the 2010s, AKB48 sister groups have been launched or will be launched in Indonesia, China, Thailand, Taiwan, the Philippines, and Vietnam. Several new Japanese idol groups appeared in

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1020-438: A track of its own". Considine of The Baltimore Sun had a similar impression, wondering if "any of them stoop to adding a jingle to their repertoire". Jim Sullivan of The Boston Globe was unconcerned with the addition as he thought that "there's no credibility to lose. The walls between overt commercialism and pop music are pretty thin anyway." Ruth Kinane of Entertainment Weekly believed that "Move Over" helped in "paving

1105-536: Is not universally followed. With the advent of the music industry and radio broadcasting, a number of girl groups emerged, such as the Andrews Sisters . The late 1950s saw the emergence of all-female singing groups as a major force, with 750 distinct girl groups releasing songs that reached US and UK music charts from 1960 to 1966. The Supremes alone held 12 number-one singles on the Billboard Hot 100 during

1190-556: The Great Depression . The Boswell Sisters , who became one of the most popular singing groups from 1930 to 1936, had over twenty hits. The Andrews Sisters started in 1937 as a Boswell tribute band and continued recording and performing through the 1940s into the late-1960s, achieving more record sales, more Billboard hits, more million-sellers, and more movie appearances than any other girl group to date. The Andrews Sisters had musical hits across multiple genres, which contributed to

1275-647: The Honeyz , who all achieved varying levels of success during the decade. Throughout the 2000s, girl groups from the UK remained popular, with Girls Aloud 's " Sound of the Underground " and Sugababes ' " Round Round " having been called "two huge groundbreaking hits" credited with reshaping British pop music for the 2000s. Despite her being a solo artist, Amy Winehouse's 2006 album Back to Black contained heavy influence from 1960s girl groups and garnered Winehouse comparisons to

1360-653: The Spice Girls , the 1990s also saw the target market for girl groups shift from a male audience to an increasingly female one. In the 2010s, the K-pop phenomenon led to the rise of successful girl groups including Girls' Generation , Twice and Blackpink . One of the first major all-female groups was the Hamilton Sisters and Fordyce , an American trio who successfully toured England and parts of Europe in 1927, recorded and appeared on BBC radio – they toured

1445-505: The VHS and DVD release Girl Power! Live in Istanbul (1998). The Spice Girls added the song to the setlist for their 1998 Spiceworld Tour . During the performance, the group portrayed supermodels on a runway, dressed in over the top clothes designed by British stylist Kenny Ho . A group of male dancers dressed in black coats played the role of photographers at the side of a catwalk show. The song

1530-487: The cola market reached 20%, increasing by up to 1.6% since the beginning of the promotional campaign with the Spice Girls. In November 1997, Pepsi signed a new deal with the group for a European promotional campaign during the first months of 1998. Similar to the previous deal, it offered consumers the chance to collect exclusive live CDs by the Spice Girls and three other acts, Coolio , Hanson and Eternal , by gathering 18 ring pull tabs from Pepsi cans. The company backed

1615-565: The disco craze and beyond, female acts included First Choice , Silver Convention , Hot , the Emotions , High Inergy , Odyssey , Sister Sledge , Mary Jane Girls , Belle Epoque , Frantique , Luv' , and Baccara . Groups of the 1980s like the Pointer Sisters , Exposé , and Bananarama updated the concept. In Latin America, there were a number of dance-oriented popular girl groups during

1700-539: The 1950s era would also give advice to other girls, or sing about the advice their mothers gave to them, which was a similarity to some male musical groups of the time (for example, the Miracles ' " Shop Around "). Adolescence was also important (especially starting in the 1950s) from the other end: the consumers were "teenagers [with] disposable income, ready access to automobiles, and consolidated high schools that exposed them to large numbers of other teens. Mass teen culture

1785-579: The 2010s and created a fiercely competitive situation in the music industry, which has been referred to as the "Idol sengoku jidai " (アイドル戦国時代; lit. Age of the Idol Warring States). Since 2009, Hallyu (Korean wave) and K-pop became increasingly significant in the entertainment industry. Its influence spread across Asia and began to reach the Middle East, North Africa, Europe and the Americas. At

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1870-492: The 2010s. Japan has the music industry's second largest market overall and the largest physical music market in the world, with the physical sales Oricon Singles Chart being dominated by J-pop idol girl groups. In the late 1990s, vocal/dance girl bands Speed and Max gained prominence in Asia, and paved the way for succeeding Japanese girl groups, such as Morning Musume , AKB48 , Perfume , and Momoiro Clover Z . Speed sold

1955-627: The Bonnie Sisters with "Cry Baby" and the Teen Queens with " Eddie My Love " showed early promise for a departure from traditional pop harmonies. With " Mr. Lee ", the Bobbettes lasted for 5 + 1 ⁄ 2 months on the charts in 1957, building momentum and gaining further acceptance of all-female, all- black vocal groups. However, it was the Chantels ' 1958 song " Maybe " that became "arguably,

2040-556: The British national and regional press, teen magazines and radio ads on Capital FM ' s the Pepsi Chart Show . The Spice Girls filmed three television ads using their version of "Move Over" as part of the campaign. AMV BBDO began shooting the ads in March 1997, with American director Sam Bayer . Located in a deserted alley in downtown Los Angeles , the shoot required armed guards for

2125-497: The Chantels and others was followed by an enormous rise in girl groups with varying skills and experience, with the music industry's typical racially segregated genre labels of R&B and pop slowly breaking apart. This rise also allowed a semblance of class mobility to groups of people who often could not otherwise gain such success, and "forming vocal groups together and cutting records gave them access to other opportunities toward professional advancement and personal growth, expanding

2210-476: The Korean wave's globalization accelerated. These newer girl groups gradually shifted towards more "girl crush" concepts and it became more common for members to be involved in writing or production. Popular South Korean girl groups include Blackpink , Twice , Aespa , NewJeans , IVE and Red Velvet amongst others. Girl groups have a wide array of subject matter in their songs, depending on time and place and who

2295-749: The Murmaids took David Gates ' " Popsicles and Icicles " to the top 3 in January, the Carefrees ' " We Love You Beatles " scraped the top 40 in April, and the Jewels ' "Opportunity" was a small hit in December. Over 750 girl groups were able to chart a song between 1960 and 1966 in the US and UK, although the genre's reach was not as strongly felt in the music industries of other regions. As

2380-505: The Pepsi Generation, that Pepsi-Cola was taking a stand with the "young" side of the 1960s-era " generation gap ". Television ads featuring the campaign typically displayed young people pursuing exotic entertainments like motorcycle or watercycle riding or piloting a windship through a desert, while an announcer described Pepsi drinkers as people who saw the "young view of things". "Who is the Pepsi Generation? Livelier, active people with

2465-509: The Ronettes. UK girl group continued to have success in the 2000s and 2010s, with acts such as Mis-Teeq , the Saturdays , StooShe and Little Mix , one of the successful acts to come from the British version of The X Factor . Although the emergence of dance-pop focused acts in Asia paralleled their British counterparts in the 1990s, girl groups in Asia sustained as a successful format through

2550-583: The Spice Girls performed "Move Over" as part of the encore of their first live concert at the Abdi İpekçi Arena in Istanbul. For the performance, the group returned to the stage after a small break, wearing silver boilersuits while the background screens showed visuals of the Pepsi logo. The concert was broadcast on Showtime in a pay-per-view concert special titled Spice Girls in Concert: Wild! , and later included on

2635-627: The Three Degrees (which had roots in the 1960s and in 1970, like the Chantels in 1958, began their top 40 pop career with "Maybe"). Patti LaBelle and the Bluebelles was a US 1960s girl group whose image Vicki Wickham , their manager, helped remake in the early 1970s, renaming the group Labelle and pushing them in the direction of glam rock . Labelle were the first girl group to eschew matching outfits and identical choreography, instead wearing extravagant spacesuits and feathered headdresses. During

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2720-822: The Toys and the Sweet Inspirations , the only girl groups with any significant chart presence from the beginning of the British Invasion through 1970 were Motown girl groups with the Supremes being the only girl group to score number one hits. The distinct girl group sound would not re-emerge until the 21st century, where it would influence modern-day English-speaking pop-soul soloists who have been met with international success, such as Amy Winehouse , Adele , Duffy and Melanie Fiona among others. In addition to influencing individual singers, this generation of girl groups cemented

2805-521: The UK charts at the time was Eternal , but even they "remained largely faceless". Amidst the American domination of the girl group format, the Second British Invasion saw the UK's Spice Girls turn the tide in the mid-1990s, achieving ten number 1 singles in the UK and US. With sold-out concerts, advertisements, merchandise, 86 million worldwide record sales, the best-selling album of all time by

2890-483: The UK. On 4 November 1996, the Spice Girls released their debut studio album Spice , selling 1.5 million copies in the UK by the end of the year. The album's third single, " 2 Become 1 ", topped the UK Singles Chart in December. From the beginning of the Spice Girls, Fuller envisioned the group as their own particular brand , and soon after, they became involved in an unprecedented marketing phenomenon that led to

2975-698: The US and UK quickly recognized the potential of this new approach and recruited existing acts (or, in some cases, created new ones) to record their songs in a girl group style. Phil Spector recruited the Crystals , the Blossoms , and the Ronettes , while Goffin and King penned two hit songs for the Cookies . Phil Spector made a huge impact on the ubiquity of the girl group, as well as bringing fame and notoriety to new heights for many girl groups. Phil Spector's so-called Wall of Sound , which used layers of instruments to create

3060-499: The US variety and big-time theaters extensively, and later changed their stage name to the Three X Sisters . The band was together from 1923 until the early 1940s, and known for their close harmonies, as well as barbershop style or novelty tunes, and utilized their 1930s radio success. The Three X Sisters were also especially a notable addition to the music scene, and predicted later girl group success by maintaining their popularity throughout

3145-560: The United States such as "Nothing else is a Pepsi", and those used in international markets such as "Change the script" and "Choice of a new generation". Pepsi bought around four minutes of commercial time during the Super Bowl XXXI , which happened on 26 January 1997. The commercial was fast-paced and featured young boxers, waitresses and fun-seekers. Brian Swette, executive vice president and chief marketing officer at Pepsi, described

3230-469: The beginning, girl groups such as Girls' Generation , 2NE1 and Wonder Girls were among the leaders of this "Hallyu" wave. The influence of the original girl groups of the United States was not lost on this era of artists, as many adopted visual influences through their "retro" concepts, such as the international 2008 hit " Nobody " by Wonder Girls. From the second half of the 2010s, new generations of Korean girl groups emerged and enjoyed great success as

3315-472: The best-selling album by a girl group in the United States (Diamond certification), while selling over 14 million copies worldwide. Destiny's Child emerged in the late 1990s and sold more than 60 million records. In the mid-to-late-2000s, there was a revival of girl groups. American girl group and dance ensemble the Pussycat Dolls achieved worldwide success with their singles. Danity Kane also became

3400-427: The campaign with TV, press and poster ads during May and June 1998. The group released a one-track promotional single CD featuring a live performance of the song taken from their Istanbul concerts as "Move Over/Generationext (Live)". Music critics had divisive positions about the inclusion of "Move Over" on Spiceworld . Melody Maker ' s Ian Watson called the song an "extended advert" and considered it one of

3485-415: The campaign, becoming the most successful on-pack promotion in the history of the British soft-drink market. In the UK, sales of Pepsi increased by 30% during the week of promotion for the Istanbul concerts. Simon Lowden, marketing director for Pepsi Europe commented that by October 1997, the company achieved a 23.5% volume share up from their usual 18.7% in the country, while in the rest of Europe its share of

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3570-436: The characteristics of the product itself. Pottasch said that "Pepsi was young, spirited, people doing active things—playing volleyball on the beach.... but younger we said in mind, in attitude, in feeling. Young in spirit. Young in heart." In 1984, Pottasch repeated the themes of the Pepsi Generation with "The Choice of a New Generation" campaign. This launch coincided with Michael Jackson 's appearance in commercials. During

3655-707: The characters in it as "positive, in control and lay claim to the future—the antithesis of Generation X ". The ads featured the jingle "Move Over", written by Mary Wood and Clifford Lane of the BBDO advertising agency in New York City. In an interview with Billboard , Wood commented that during the process of creating "Move Over", it was more important to have a "great song first" before any product placement ; she commented: "We started writing all these hooks —'next phase, next wave, next craze'—to define what this idea of 'Generation Next' meant, and then we kind of went, 'Oh, no,

3740-439: The characters in it as "positive, in control and lay claim to the future—the antithesis of Generation X ". The ads featured the jingle " Move Over ", written by Mary Wood and Clifford Lane of the BBDO advertising agency , which contained the slogan "Generation Next". The lyrics of the song mock past musical styles such as " rave , rap , punk , metal " urging listeners to not "do it over, cause that's over", while embracing

3825-471: The charts. Groups in these genres, such as SWV , Xscape , 702 , Total , Zhane , Blaque , and 3LW , managed to have songs chart on both the U.S. Hot 100 and the U.S. R&B charts. However, TLC achieved the most success for a girl group in an era where contemporary R&B would become global mainstream acceptance. TLC remains the best-selling American girl group with 65 million records sold, and their second studio album, CrazySexyCool (1994), remains

3910-439: The collaboration as "a bizarre and thoroughly modern sensation". The song itself was met with mixed opinions from critics. Sarah Davis of Dotmusic regarded "Move Over" as one of "the most eagerly anticipated tracks on the album, if one of the more repetitive". The Los Angeles Times critic Natalie Nichols considered it the album's "most engaging number", an opinion shared by Newsday ' s Scott Schinder, who highlighted

3995-521: The crew because of the menacing setting. The ads featured the group throwing cans in the air, as well as singing and dancing to the song while gyrating around buildings with a silver backdrop containing the Pepsi logo . They premiered the first week of June 1997 in the US, before later expanding to TVs and cinemas in 60 countries. On 12–13 October 1997, the Spice Girls performed two live concerts in Istanbul, Turkey ,

4080-414: The deal, British advertising agency Claydon Heeley International devised the release of " Step to Me " during the summer of 1997, an exclusive CD single only available to customers who had collected 20 pink ring pull tabs from promotional Pepsi cans, not accessible through traditional retailers. This resulted in the company redeeming 12,000 applications a day. An accompanying extensive campaign also ran in

4165-604: The death of one of the young lovers. The Paris Sisters had success from 1961 to 1964, especially with " I Love How You Love Me ". The Chiffons , the Angels , and the Orlons were also prominent in the early 1960s. In early fall 1963 one-hit wonder the Jaynetts ' " Sally Go 'Round the Roses " achieved a mysterious sound quite unlike that of any other girl group. In 1964, the one-hit wonder group

4250-457: The era, including the Flans , Pandora and Fandango. In Japan, all-female idol groups Candies and Pink Lady made a series of hits during the 1970s and 1980s as well. The Japanese music program Music Station listed Candies and Pink Lady in their Top 50 Idols of All Time (compiled in 2011), placing them at number 32 and number 15, with sales exceeding 5 and 13 million in Japan, respectively. With

4335-618: The first girl group in Billboard history to have two consecutive number-one albums, as their self-titled debut album (2006) and their second album Welcome to the Dollhouse (2008) both topped the U.S. Billboard 200 . Girl groups have now been more popular compared to the early 2000s. Girl groups continued their success in the 2010s. Miami -based girl group Fifth Harmony formed in 2012 on The X Factor USA . They reached international success with their debut album Reflection , which featured

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4420-414: The first true glimmering of the girl group sound". The "mixture of black doo-wop, rock and roll, and white pop" was appealing to a teenage audience and grew from scandals involving payola and the perceived social effects of rock music . However, early groups such as the Chantels started developing their groups' musical capacities traditionally, through mediums like Latin and choir music. The success of

4505-498: The girl group form and sentiment and provided inspiration for many future groups. Entering the 1970s, the Supremes had continued success with top 10 hits " Up the Ladder to the Roof " and " Stoned Love " along with six other singles charting on Billboard's top 40. Only two other girl groups made top 10 chartings through 1974 with " Want Ads " by Honey Cone and " When Will I See You Again " by

4590-420: The girls [...] They got in early, [...] by the time they actually wanted to run the activity, the girls were the biggest thing on the planet. It genuinely built their business globally." In January 1997, Pepsi announced its new global marketing campaign under the "GeneratioNext" slogan, a continuation of the " Pepsi Generation " advertisement theme. The new slogan aimed to replace the various catch phrases used in

4675-615: The height of the wave and throughout most of the British Invasion rivaled the Beatles in popularity. In later eras, the girl group template would be applied to disco , contemporary R&B , and country -based formats, as well as pop . A more globalized music industry gave rise to the popularity of dance-oriented pop music led by major record labels. This emergence, led by the US, UK, South Korea and Japan, produced popular acts, with eight groups debuting after 1990 having sold more than 15 million physical copies of their albums . With

4760-513: The hit " Worth It ". " Work from Home ", the lead single from their second studio album , became the first top-five single in the U.S by a girl group in a decade, following the September 2006 peak of " Buttons " by The Pussycat Dolls at number three. "Worth It" and "Work from Home" remain the most-viewed girl group music videos on YouTube . In the early 1990s, the British music scene was dominated by boy bands. The only girl group making an impact on

4845-754: The idea of girlhood as an identity across race and class lines." The group often considered to have achieved the first sustained success in girl group genre is the Shirelles , who first reached the Top 40 with " Tonight's the Night ", and in 1961, became the first girl group to reach number one on the Hot 100 with " Will You Love Me Tomorrow ", written by songwriters Gerry Goffin and Carole King at 1650 Broadway . The Shirelles solidified their success with five more top 10 hits, most particularly 1962's number one hit " Soldier Boy ", over

4930-420: The meaning of the song: "It's about the next generation breaking free". The "English accented, hip-hopped ", rap during the song's bridge was described by J. D. Considine of The Baltimore Sun as "mildly funky ". It uses word association rhymes with the word "Generation" ("Dedication /Celebration /Phenomination /Good Vibration"). The sponsorship deal signed between Pepsi and the Spice Girls consisted of

5015-571: The next two and a half years. " Please Mr. Postman " by the Marvelettes became a major indication of the racial integration of popular music, as it was the first number one song in the US for African-American owned label, Motown Records . Motown would mastermind several major girl groups, including Martha and the Vandellas , the Velvelettes , and the Supremes . Other songwriters and producers in

5100-827: The prevalence and popularity of the girl group form. As the rock era began, close harmony acts like the Chordettes , the Fontane Sisters , the McGuire Sisters and the DeCastro Sisters remained popular, with the first three acts topping the pop charts and the last reaching number two, at the end of 1954 to the beginning of 1955. Also, the Lennon Sisters were a mainstay on the Lawrence Welk Show from 1955 on. In early 1956, doo-wop one-hit wonder acts like

5185-458: The product. We got to go back and get the product.'" The lyrics of the song mock past musical styles such as " rave , rap , punk , metal " urging listeners to not "do it over, cause that's over", while embracing the "next page, next stage, next craze, next wave". The Spice Girls recorded their own version of the jingle for the commercials they did for Pepsi, at Abbey Road Studios in London. The complete un-edited two-minutes 46-seconds version of

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5270-610: The release of 30-second television ads , on-can and bottle promotion featuring pictures of the group and their first live concerts, reportedly worth £1 million. The campaign ran worldwide and helped expand the Spice Girls brand globally, in particular in Southeast Asia and both North and South America. Ray Cooper, deputy managing director at Virgin commented about the deal: "It's millions and millions of pounds worth of film and television advertising that we couldn't even contemplate. But Pepsi can build that into their game plan." As part of

5355-491: The release of an exclusive CD single , TV commercials, on-can and bottle promotion and the group's first live concerts in Turkey. The Spice Girls co-wrote with Lane and Wood a new extended version of "Move Over", which was produced by Matt Rowe and Richard Stannard . The version is a dance-pop song with influences of pop-rock , which is thematically linked to the concepts of merchandising and consumerism . The Spice Girls filmed three television ads using their own version of

5440-555: The single " Kiss in the Dark ", Pink Lady was also one of only two Japanese artists to have reached the Billboard Top 40 . With their 1990 eponymous debut album , the trio Wilson Phillips sold over 5 million copies worldwide and reached five major US hit singles, four of which cracked the Top 10, with three peaking at number one on the Billboard Hot 100 . After the rise of new jack swing , contemporary R&B and hip hop , American girl groups such as En Vogue , Exposé and Sweet Sensation all had singles which hit number one on

5525-413: The sixth track on the group's 2007 Greatest Hits compilation album. Musically, "Move Over" is an uptempo dance-pop song, with influences from rock music . David Sinclair of The Times characterized the song as a " Joan Jett -ish pop-rock anthem", while the Chicago Tribune ' s Greg Kot described it as " bubblegum industrial rock ". The song is written in the key of G minor , with

5610-414: The song and later included it as a track on Spiceworld , while a one-track CD featuring a live performance of the song during the Istanbul concerts was released as a promotional single by Pepsi. The inclusion of "Move Over" as a track on Spiceworld garnered divisive opinions from music critics , while the song itself received a mixed reception for its production and lyrical content. The group performed

5695-447: The song as one of the album's "more appealing tracks". In a review of the group's entire catalogue, Vulture.com ' s Anne T. Donahue placed the track as their sixth best song, describing it as "an anthem so powerful it inspired countless listeners [...] to abandon Coke for Pepsi". Ilana Kaplan of Billboard magazine thought the song was "the perfect anthem for the Gen Y ". Caroline Sullivan of The Guardian commented that of all

5780-434: The song for their first live concert, later released on video as Girl Power! Live in Istanbul (1998). It was also added to the setlist of their 1998 Spiceworld Tour . In May 1995, the Spice Girls met with artist manager Simon Fuller , who signed them with 19 Entertainment . The group considered a variety of record labels in London and Los Angeles, signing a deal with Virgin Records in July. From this point on until

5865-399: The song, was officially unveiled on 6 October 1997, during a press conference in Granada, Spain , as the sixth track of the group's second studio album Spiceworld , set to be released on 3 November 1997. The album credits Wood, Lane and the Spice Girls as writers and the songwriting team Richard "Biff" Stannard and Matt Rowe as the producers of the song. "Move Over" was later included as

5950-441: The songs on Spiceworld "only ' Stop ' and 'Move Over' live up to their vulgar potential". David Browne of Entertainment Weekly was mixed on the track; although he described it as "a laughably vague call for universal togetherness", Browne added that "suddenly the hearttakes over, and you find yourself lying in front of the stereo speakers bowing before the great goddesses of Spice". Edna Gundersen , writing for USA Today , had

6035-485: The summer of 1996, the Spice Girls continued to write and record tracks for their debut album, set to be released at the end of 1996. On 8 July 1996, the Spice Girls released their debut single " Wannabe " in the United Kingdom, with it topping the UK Singles Chart for seven weeks. Following an international promotional campaign, the song became a commercial success across Asia, Europe and Oceania. In October, their second single " Say You'll Be There " debuted at number one in

6120-477: The time of the campaign, other actors and musicians have pitched the product, including Lionel Richie , Tina Turner , David Bowie , Glenn Frey , Gloria Estefan and the Miami Sound Machine and Michael J. Fox . In January 1997, Pepsi announced its new global marketing campaign under the "GeneratioNext" slogan, a continuation of the "Pepsi Generation" advertisement theme. The new slogan aimed to replace

6205-448: The tracks that "ruin what could have been a sublime record". Writing for Slate magazine, David Plotz remarked that the song "is what businesspeople call synergy and musicians call prostitution . Whatever it is, it pays." The Hartford Courant ' s music critic Roger Catlin was critical of the addition, commenting that the Spice Girls appear to be "blissfully blind to the commercial overkill of turning their Pepsi commercial into

6290-478: The various catch phrases used in the United States such as "Nothing else is a Pepsi", and those used in international markets such as "Change the script" and "Choice of a new generation". Pepsi bought around four minutes of commercial time during the Super Bowl XXXI , which aired on 26 January 1997. The commercial was fast-paced and featured young boxers, waitresses and fun-seekers. Brian Swette, executive vice president and chief marketing officer at Pepsi, described

6375-438: The wave of American female pop music singing groups, many of whom were influenced by doo-wop and which flourished in the late 1950s and early 1960s between the decline of early rock and roll and start of the British Invasion . All-female bands , in which members also play instruments, are usually considered a separate phenomenon. These groups are sometimes called "girl bands" to differentiate, although this terminology

6460-494: The way for even more acceptable pop/product marketing collaborations for generations to come". The Guardian ' s Alexis Petridis felt that it is "a bit hard to hear as a song rather than an advertising jingle". David Wild of Rolling Stone magazine's had a more positive opinion, calling the track "a nifty cross-promotion of a song", while Deborah J. Wolfinsohn of the Austin American-Statesman characterized

6545-698: The years. In the 1990s through the present, with the prevalence of such groups as the Spice Girls, there has been a strong emphasis on women's independence and a sort of feminism. At the very least, the music is more assertive lyrically and relies less on innuendo. This more recent wave of girl groups is more sexually provocative as well, which makes sense within pop music within this time frame as well. Pepsi Generation Earlier campaigns for Pepsi-Cola had emphasized price competition . Twelve US fl oz (350 ml) Pepsi bottles contained nearly twice as much beverage as seven US fl oz (210 ml) standard Coca-Cola bottles, and Coca-Cola

6630-518: The youth culture of western Continental Europe was deeply immersed in Yé-yé , recording artists of East Asia mostly varied from traditional singers, government-sponsored chorus, or multi-cultural soloists and bands, while bossa nova was trendy in Latin America. Beat music 's global influence eventually pushed out girl groups as a genre and, except for a small number of the foregoing groups and possibly

6715-518: Was also a popular subject because of an emerging audience of young girls listening to and buying records. Adolescence was also reinforced by girl groups in cultivation of a youthful image, since "an unprecedented instance of teenage girls occupying center stage of mainstream commercial culture". An example of this youth branding might be Baby Spice from the Spice Girls . This was shown through flourishes like typically matching outfits for mid-century girl groups and youthful content in songs. Girl groups of

6800-529: Was born." As the girl group structure persisted through further generations, popular cultural sentiments were incorporated into the music. The appearance of " girl power " and feminism was also added, even though beginning groups were very structured in their femininity. It would be simplistic to imply that girl groups only sang about being in love; on the contrary, many groups expressed complex sentiments in their songs. There were songs of support, songs that were gossipy, etc.; like any other musical movement, there

6885-528: Was by far the leading brand of soft drink. Pepsi launched a jingle campaign in 1939, " Pepsi-Cola Hits the Spot ": This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated jingle — told Pepsi drinkers, now enrolled in

6970-467: Was included on the setlist of the Spice World – 2019 Tour as part of the first interlude. Credits of "Move Over" adapted from the booklet of Spiceworld . Citations Bibliography Girl group A girl group is a music act featuring three or more female singers who generally harmonize together. The term "girl group" is also used in a narrower sense in the United States to denote

7055-508: Was much variation in what was being sung. A prominent theme was often teaching "what it meant to be a woman". Girl groups would exhibit what womanhood looked like from the clothes they were wearing to the actual lyrics in their songs. Of course this changed over the years (what the Supremes were wearing was different from the Spice Girls), but girl groups still served as beacons and examples of certain types of identities to their audiences through

7140-485: Was producing. Songs also had a penchant for reflecting the political and cultural climate around them. For instance, songs with abusive undertones were somewhat common during the 1950s–1970s. One notable example was the song " He Hit Me (And It Felt Like a Kiss) " by the Crystals . During the "golden age of girl groups", lyrics were disparate, ranging from songs about mean dogs to underage pregnancy. However, common sentiments were also found in ideas like new love, pining after

7225-484: Was then presented to Pepsi. Negotiations with Fuller started in October 1996, for a deal that initially only covered the UK and the rest of Europe. In early 1997, the Spice Girls signed a multimillion-pound deal with the company to front its latest ad campaign, which had been expanded to 78 countries worldwide. Robert Dodds, president of 19 Entertainment, commented about the collaboration: "They [Pepsi] were smart in believing in

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