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113-752: The committee invited many prominent speakers to address the audience, and African-American men from across the United States converged in Washington to "convey to the world a vastly different picture of the Black male" and to unite in self-help and self-defense against economic and social ills plaguing the African-American community. The march took place in the context of a larger grassroots movement that set out to win politicians' attention for urban and minority issues through widespread voter registration campaigns. On

226-590: A median family income that was about 58% of the median for white households. More than 11% of all black men were unemployed and for those aged 16 to 19, the number of unemployed had climbed to over 50%. Further, according to Reverend Jesse Jackson 's speech at the March, the United States House of Representatives had reduced funding to some of the programs that played an integral role in urban Americans' lives. He said, "The House of Representatives cut $ 1.1 billion from

339-426: A nonprofit organization ) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure

452-491: A 1907 newspaper article about Ed Perry, vice-chairman of the Oklahoma state committee, the phrase was used as follows: "In regard to his political views Mr. Perry has issued the following terse platform: 'I am for a square deal, grass root representation, for keeping close to the people, against ring rule and for fair treatment. ' " A 1904 news article on a campaign for possible Theodore Roosevelt running mate Eli Torrance quotes

565-478: A Kansas political organizer as saying: "Roosevelt and Torrance clubs will be organized in every locality. We will begin at the grass roots". Since the early 1900s, grassroots movements have been widespread both in the United States and in other countries. Major examples include parts of the American Civil Rights Movement of the 1950s and 1960s, Brazil's land equity movement of the 1970s and beyond,

678-887: A PR firm's client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders , and persuade them to maintain a positive or favorable view about the organization, its leadership , products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies , government , and public officials as public information officers and nongovernmental organizations , and nonprofit organizations. Jobs central to public relations include internal positions such as public relations coordinator, public relations specialist, and public relations manager, and outside agency positions such as account coordinator, account executive , account supervisor, and media relations manager. In

791-422: A central role in doing public relations. After a public relations practitioner has been working in the field, they accumulate a list of relationships that become an asset, especially for those in media relations. Within each discipline, typical activities include publicity events , speaking opportunities, press releases , newsletters , blogs , social media , press kits, and outbound communication to members of

904-536: A clear hierarchy are far less effective and are more likely to die off. Astroturfing refers to political action that is meant to appear to be grassroots, that is spontaneous and local, but in fact comes from an outside organization, such as a corporation or think tank. It is named after AstroTurf , a brand of artificial grass . An example of astroturfing was the ExxonMobil Corporation's push to disseminate false information about climate change. ExxonMobil

1017-619: A concern for the Democratic Party, as his effort to register black men as independent voters could create a "voting bloc [with a] mix of social conservatism, economic 'empowerment' and black solidarity." Richard Lacayo and Sam Allis wrote that Farrakhan may have organized the march to "simply prove that he was the man who could make it happen; he would then capitalize on the prominence he hoped it would confer." A group of black feminists including Angela Davis , Barbara Ransby , Evelynn Hammonds and Kimberlé Crenshaw formed an alliance called

1130-879: A group of African Americans on the titular bus on the way to the Million Man March. Non-African American related: Grassroots A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or continent movement. Grassroots movements and organizations use collective action from the local level to implement change at the local, regional, national, or international levels. Grassroots movements are associated with bottom-up, rather than top-down decision-making, and are sometimes considered more natural or spontaneous than more traditional power structures. Grassroots movements, using self-organization , encourage community members to contribute by taking responsibility and action for their community. Grassroots movements utilize

1243-516: A heated exchange between leaders of the march and the NPS, ABC-TV -funded researchers at Boston University estimated the crowd size to be about 837,000 members, with a 20% margin of error. Two years after the march, the Million Woman March was held in response to concerns that the Million Man March had focused on Black men to the exclusion of Black women. One of the primary motivating factors for

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1356-664: A host of different types of business verticals such as entertainment, technology, music, travel, television, food, consumer electronics and more. Many publicists build their career in a specific business space to leverage relationships and contacts. There are different kinds of press strategies for such as B2B (business to business) or B2C (business to consumer). Business to business publicity highlights service providers who provide services and products to other businesses. Business to Consumer publicizes products and services for regular consumers, such as toys, travel, food, entertainment, personal electronics and music. Litigation public relations

1469-505: A non-profit organization dedicated to creating and supporting grassroots movements in America says that grassroots movements aim to raise money, build organizations, raise awareness, build name recognition, to win campaigns and to deepen political participation. Grassroots movements work toward these and other goals via strategies focusing on local participation in either local or national politics. Grassroots organizations derive their power from

1582-518: A political party. Those members would then be considered stakeholders, which are people who have a stake or an interest in an organization or issue that potentially involves the organization or group they are interested in. The Publics in Public Relations are: Early literature authored by James Grunig (1978) suggested that publics develop in stages determined by their levels of problem recognition, constraint recognition and involvement in addressing

1695-413: A productive and supportive black community that fosters in each person the ability to "seek the good, find it, embrace it, and build on it." Finally, the leaders of the March challenged participants and their families at home to "expand [our] commitment to responsibility in personal conduct…and in obligations to the community". While male leaders took primary responsibility for planning and participating in

1808-528: A public display of their commitment to responsible and constructive behavior that would give the mass media positive imagery to broadcast. Although various organizations, charities, and vendors had booths and displays at the rally, the focal point of the day was the stage set up on the west front grounds of the United States Capitol building. The day's events were broken down into several sessions: Early Morning Glory (6 am–7:30am), Sankofa : Lessons from

1921-466: A real menace to democracy as it renders the public discourse powerless. Corporations are able to hire public relations professionals and transmit their messages through the media channels and exercise a huge amount of influence upon the individual who is defenseless against such a powerful force. He claims that public relations is a weapon for capitalist deception and the best way to resist is to become media literate and use critical thinking when interpreting

2034-447: A satisfactory phrase to describe what I do." In 1948, historian Eric Goldman noted that the definition of public relations in Webster's Dictionary would be "disputed by both practitioners and critics in the field." According to Dr. Ren, the public relations counsel is the agent working with both modern media of communications and group formations of society in order to provide ideas to

2147-642: A second name for the event and for some came to represent the motivation of the Million Man movement. In the words of one man who was in attendance, Marchers aimed at "being at one with ourselves, the Most High, and our people". Beyond the most basic call for atonement leaders of the March also called for reconciliation or a state of harmony between members of the black community and their God. Speakers called participants to "settle disputes, overcome conflicts, put aside grudges and hatreds" and unite in an effort to create

2260-762: A set of fundamental guidelines that people within the public relations professions should practice and use in their business atmosphere. These values are: Other than the ethics put in place in the United States of America there are also International ethics set to ensure proper and, legal worldwide communication. Regarding these ethics, there are broad codes used specifically for international forms of public relations, and then there are more specific forms from different countries. For example, some countries have certain associations to create ethics and standards to communication across their country. The International Association of Business Communication (founded in 1971), or also known as IABC, has its own set of ethics in order to enforce

2373-408: A set of guidelines that ensure communication internationality is legal, ethical, and is in good taste. Some principles that members of the board of IABC follow include. The IABC members use the following list of ethics in order to work to improve values of communication throughout the world: Spin has been interpreted historically to mean overt deceit that is meant to manipulate the public, but since

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2486-504: A variety of strategies from fundraising and registering voters, to simply encouraging political conversation. Goals of specific movements vary and change, but the movements are consistent in their focus on increasing mass participation in politics. These political movements may begin as small and at the local level, but grassroots politics as Cornel West contends are necessary in shaping progressive politics as they bring public attention to regional political concerns. The idea of grassroots

2599-402: Is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." The UK-based Chartered Institute of Public Relations focuses its definition on reputation: "Public Relations is about reputation – the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with

2712-582: Is also a controversial example of astroturfing. Critics, notably including Former President Barack Obama and Speaker of the House Nancy Pelosi , dismissed the Tea Party as Astroturf. They say that the movement purports to represent large swaths of America when in reality it comes from a select few billionaires seeking policies favorable to themselves. The Tea Party has defended itself, arguing that it comes out of broad popular support and widespread anger at

2825-469: Is an organization dedicated to upholding and advancing the principles of the American dream through highly sophisticated grassroots field operations. With a clear mission to recruit, train, lead, and retain a workforce of passionate and committed patriots, the group is focused on creating a highly skilled army of conservative, cause-driven individuals capable of executing the most effective grassroots campaigns on

2938-442: Is essential to mitigate negative impacts and maintain public trust. Public relations professionals both serve the public's interest and private interests of businesses, associations, non-profit organizations, and governments. This dual obligation gave rise to heated debates among scholars of the discipline and practitioners over its fundamental values. This conflict represents the main ethical predicament of public relations. In 2000,

3051-438: Is mostly media -based, and this differentiates it from advertising as a form of marketing communications . Public relations often aims to create or obtain coverage for clients for free, also known as earned media , rather than paying for marketing or advertising also known as paid media. However, advertising is also a part of broader PR activities. An example of good public relations would be generating an article featuring

3164-423: Is often conflated with participatory democracy . The Port Huron Statement , a manifesto seeking a more democratic society, says that to create a more equitable society, "the grass roots of American Society" need to be the basis of civil rights and economic reform movements. The terms can be distinguished in that grassroots often refers to a specific movement or organization, whereas participatory democracy refers to

3277-548: Is the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its effect on the client's overall reputation (Haggerty, 2003). Public relations plays a crucial role in crisis management by helping organizations prepare for, navigate, and recover from unexpected events that threaten their reputation, operations, or stakeholders. A crisis can range from natural disasters and product recalls to scandals and cybersecurity breaches. Effective crisis communication

3390-404: Is the use of Internet tools and technologies such as search engines , Web 2.0 social bookmarking, new media relations, blogging , and social media marketing . Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and to communicate directly with the public, customers and prospects. PR practitioners have always relied on

3503-431: Is their blend of military-style leadership and AI-driven "overwatch" technology, which prevents fraud and enhances field performance, making their operations both efficient and reliable. The organization’s unique combination of advanced technology and disciplined management techniques places it at the forefront of grassroots political action, enabling them to play a key role in shaping the future of conservative movements in

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3616-594: Is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Some of the major social media platforms currently include Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. As digital technology has evolved, the methods for measuring the effectiveness of online public relations have improved. The Public Relations Society of America, which has been developing PR strategies since 1947, has identified five steps for measuring online public relations effectiveness. Publicists can work in

3729-466: Is typically designed by outsiders who can only perceive a community’s need and so community needs are often only marginally addressed or not addressed at all. By contrast, bottom-up processing is defined as "observing or monitoring efforts defined and undertaken at the local scale and brought forward to higher-level bodies, often with a focus on supporting outcomes desired by a local community." Bottom-up processing has "local residents and [POC] co-facilitate

3842-477: Is ultimately to undermine the central goal of building trust and nurturing a good relationship." The techniques of spin include selectively presenting facts and quotes that support ideal positions ( cherry picking ), the so-called " non-denial denial ", phrasing that in a way presumes unproven truths, euphemisms for drawing attention away from items considered distasteful, and ambiguity in public statements. Another spin technique involves careful choice of timing in

3955-631: Is used to organize is through the use of hashtags to group together postings from across the network under a unifying message. Some hashtags that stirred up larger media coverage include the #MeToo movement , started in 2017 in response to sexual assault allegations against prominent figures in the American entertainment industry. Grassroots movements also use hashtags to organize on a large scale on social media. Some examples include: The junior senator from Arizona and standard-bearer of conservative Republicans, Barry Goldwater announced his candidacy on January 3, 1964. Goldwater focused on goals such as reducing

4068-512: The Public Relations Society of America (PRSA) responded to the controversy by acknowledging in its new code of ethics "advocacy" – for the first time – as a core value of the discipline. The field of public relations is generally highly un-regulated, but many professionals voluntarily adhere to the code of conduct of one or more professional bodies to avoid exposure for ethical violations. The Chartered Institute of Public Relations ,

4181-539: The World Wars (compare journalism ). World War I (1914–1918), which affected not only military but whole populations, is considered to be "modern propaganda's launching pad". This led to more sophisticated commercial publicity efforts as public-relations talent entered the private sector. Most historians believe modern-day public relations was first established in the US by Ivy Lee (1877–1934) in 1903 when he started working as

4294-436: The press , arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson , preparing clients for press conferences , media interviews and speeches, writing website and social media content, managing company reputation ( crisis management ), managing internal communications , and marketing activities like brand awareness and event management. Success in

4407-622: The 1950s has shifted to describing a "polishing of the truth." Today, spin refers to providing a certain interpretation of information meant to sway public opinion. Companies may use spin to create the appearance of the company or other events are going in a slightly different direction than they actually are. Within the field of public relations, spin is seen as a derogatory term, interpreted by professionals as meaning blatant deceit and manipulation. Skilled practitioners of spin are sometimes called "spin doctors." In Stuart Ewen 's PR! A Social History of Spin , he argues that public relations can be

4520-500: The 1960s. Such discontent gained traction, particularly after Brazil became a democracy in 1985. The movement focused especially on occupying land that was considered unproductive, thus showing that it was seeking overall social benefit. In the 1990s the influence of the MST grew tremendously following two mass killings of protestors. Successful protests were those in which the families of those occupying properties receiving plots of land. Although

4633-527: The 1980s, the movement became far bigger. In 1981, 800 organizations pushed the government to reduce the military size. The push culminated in a protest by 300,000 people in the German capital Bonn. The movement was successful in producing a grassroots organization, the Coordination Committee, which directed the efforts of the peace movements in the following years. The committee ultimately failed to decrease

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4746-567: The African American Agenda 2000 to oppose the Million Man March. E. Frances White would recall in 2010 that the march had "frightened many black feminists because we felt that it would herald a dramatic resurgence in black male sexism." Creating a separation in the movement became a topic of great controversy since it has been argued that, "Organizers excluded women from the march to send a two-part message" that men need to improve their character and women need to recognize their place "in

4859-525: The Chinese rural democracy movement of the 1980s and the German peace movement of the 1980s. A particular instantiation of grassroots politics in the American Civil Rights Movement was the 1951 case of William Van Til working on the integration of the Nashville Public Schools. Van Til worked to create a grassroots movement focused on discussing race relations at the local level. To that end, he founded

4972-456: The Day of Absence. Instead of partaking in their usual routines, participants were instructed to gather at places of worship and to hold teach-ins at their homes in order to meditate on the role and responsibility of blacks in America. Further, the day was intended to serve as an occasion for mass voter registration and contribution to the establishment of a Black Economic Development Fund. Because of

5085-449: The Democratic Party and disenchantment with the GOP. Defenders of the Tea Party cite polls that find substantial support, indicating that the movement has some basis in grassroots politics. Critics point to the corporate influence on the Tea Party, which they believe indicates that the movement is more top-down than the grassroots rhetoric would suggest. The Tea Party can be considered grassroots to

5198-647: The Interior , the Committee on Appropriations of the United States House of Representatives stated in a June 1996 report that accompanied the bill that the Committee had not provided any funding for crowd counting activities associated with gatherings held on federal property in Washington, D.C. The report further stated that if event organizers wish to have crowd estimates, they should hire a private sector firm to conduct

5311-657: The Million Man March, the Park Police ceased making official crowd size estimates. Roger G. Kennedy , the Director of the National Park Service, said that his agency planned to study the possibility of no longer counting crowds, noting that most organizations that sponsor large events complain that Park Service estimates are too low. When it prepared the 1997 appropriations bill for the United States Department of

5424-566: The Nashville Community Relations Conference, which brought together leaders from various communities in Nashville to discuss the possibility of integration. In response to his attempts to network with leadership in the black community, residents of Nashville responded with violence and scare tactics. However, Van Til was still able to bring blacks and whites together to discuss the potential for changing race relations, and he

5537-636: The Past Linkages to the Future (8 am–10:30 am), Affirmation/Responsibility (11 am–2 pm), and Atonement and Reconciliation (2:30 pm–4 pm). The organizers of the event took steps to lift the march from a purely political level to a spiritual one, hoping to inspire attendees and honored guests to move beyond "articulation of black grievances" to a state of spiritual healing. Speakers at the event structured their talks around three themes: atonement , reconciliation , and responsibility . The Day of Atonement became

5650-519: The Public Relations Society of America, and The Institute of Public Relations are a few organizations that publish an ethical code. Still, Edelman 's 2003 semi-annual trust survey found that only 20 percent of survey respondents from the public believed paid communicators within a company were credible. Individuals in public relations are growing increasingly concerned with their company's marketing practices, questioning whether they agree with

5763-499: The Republican nomination. He sparked a grassroots movement among young conservatives by presenting himself as honest, committed and a genuine politician. The majority of his campaign donations were made by individual supporters; and only one-third of donations were greater than $ 500. The junior United States senator and former Representative from Vermont, Bernie Sanders, formally announced his 2016 presidential campaign on May 26, 2015, on

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5876-422: The U.S. There is an ongoing debate as to whether a bottom-up or top-down approach is better suited to address the problems facing communities. Top-down processing involves large-scale programs or high-level frameworks, often driven by governmental or international action. Top-down processing is great for tracking large scale causal relationships in environmental systems and it has better funding. Top-down processing

5989-456: The UK, the equivalent job titles are Account Executive, Account Manager, Account Director and Director. Public relations specialists establish and maintain relationships with an organization's target audiences , the media, relevant trade media, and other opinion leaders . Common responsibilities include designing communications campaigns, writing press releases and other content for news, working with

6102-457: The aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics." Public relations can also be defined as the practice of managing communication between an organization and its publics. Quentin Langley argues the use of the word "publics" in

6215-406: The black community by "papering over the most vital dimensions of the crisis in international capitalism " and blaming urban blacks for "domestic economic woes that threatened to produce record deficits, massive unemployment, and uncontrolled inflation". At the time of the march, African Americans faced unemployment rates nearly twice that of white Americans , a poverty rate of more than 40%, and

6328-468: The campaign to challenge the Democratic front-runner, former Secretary of State Hillary Clinton , before ultimately losing. Sanders used his grassroots campaign to receive more than 7 million individual contributions averaging $ 27, effectively breaking Barack Obama's previous individual contribution record in 2008. In 2015 the refugee crisis became front-page news across the world. Affected by images of

6441-420: The company's social responsibility. They seek more influence over marketing and more of a counseling and policy-making role. On the other hand, individuals in marketing are increasingly interested in incorporating publicity as a tool within the realm marketing. According to Scott Cutlip, the social justification for public relations is the right for an organization to have a fair hearing of their point of view in

6554-500: The count. Louis Farrakhan acquired unfavorable attention from African-American Christians and was compared to "Adolf Hitler" by the Jewish community for anti-Jewish rhetoric and views. His supporters said that Farrakhan was "against those Jews who have sacrificed their deep moral-religious heritage for a set of values grounded in capitalist exploitation and oppression." Newsweek observed that Farrakhan's apparent political agenda could become

6667-423: The disease are stakeholders, but the audience is anyone who is likely to donate money. Public relations experts possess deep skills in media relations, market positioning, and branding. They are powerful agents that help clients deliver clear, unambiguous information to a target audience that matters to them. A public is any group whose members have a common interest or common values in a particular subject, such as

6780-408: The effect of social media in 1999, was controversial in its time, but by 2006 the effect of social media and new Internet technologies became broadly accepted by the general public. Public relations professionals present the face of an organization or individual, usually to articulate its objectives and official views on issues of relevance, primarily to the media. Public relations contributes to

6893-471: The electorate at large. Critics of Obama have argued that some of these methods are in fact astroturfing because they believe that Obama faked the grassroots support. For example, the Reason Foundation has accused Obama of planting astroturf supporters in town hall meetings. Many movements and organizations must be placed on a continuum between grassroots and astroturf instead of labeled entirely as one or

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7006-537: The events in Washington, female leaders organized a parallel activity called the National Day of Absence . In the spirit of unity and atonement, these leaders issued a call for all Black people not in attendance at the March to recognize October 16, 1995, as a sacred day meant for self-reflection and spiritual reconciliation. All Black Americans were encouraged to stay home from their work, school, athletic, entertainment activities and various other daily responsibilities on

7119-551: The express purpose of bringing democracy to the local level of government. Reforms took the form of self-governing village committees that were elected in a competitive, democratic process. Xu Wang from Princeton University called the Congress mutually empowering for the state and the peasantry in that the state was given a renewed level of legitimacy by the democratic reforms and the peasantry was given far more political power. This manifested itself in increased voting rate, particularly for

7232-517: The extent that it comes from the people, but it is considered astroturfing to the extent that it is shaped by corporations and particularly wealthy individuals. The term "grassroots" is used by a number of sporting organizational bodies to reference the lowest, most elementary form of the game that anyone can play. Focusing on the grassroots of a sporting code can lead to greater participation numbers, greater support of professional teams/athletes and ultimately provide performance and financial benefits to

7345-478: The field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity. Ivy Lee , the man who turned around the Rockefeller name and image, and his friend, Edward Louis Bernays , established

7458-492: The first definition of public relations in the early 20th century as: "a management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization... followed by executing a program of action to earn public understanding and acceptance." However, when Lee was later asked about his role in a hearing with the United Transit Commission, he said "I have never been able to find

7571-573: The focus from moving problematic waste to changing the system that produced such waste. The movement is considered grassroots because it utilized strategies that derived their power from the affected communities. For example, in North Carolina, African American communities lay down in front of dump trucks to protest their environmental impact. The success of these movements largely remains to be seen. Grassroots movements use tactics that build power from local and community movements. Grassroots Campaigns,

7684-445: The foundation of reversing "obscene levels" of income and wealth inequality. Sanders stated that he would run an issue-oriented and positive campaign, focusing his efforts on getting corporate money out of politics, raising taxes on the wealthy, guaranteeing tuition-free higher education, incorporating a single-payer healthcare system, fighting against climate change and other key issues. Those inspired by Sanders were able to elevate

7797-442: The global stage. Founded on a deep sense of patriotism, Patriot Grassroots leverages cutting-edge technology to drive its operations. They specialize in a variety of campaign activities, including canvassing, signature gathering, calling and texting, and managing field teams. Additionally, they take on specialized relationship marketing projects for their clients, ensuring maximum outreach and impact. What sets Patriot Grassroots apart

7910-679: The grassroots efforts of the MST were successful in Brazil when they were tried by the South African Landless People's Movement (LPM) in 2001 they were not nearly as successful. Land occupations in South Africa were politically contentious and did not achieve the positive results seen by the MST. The National People's Congress was a grassroots democratic reform movement that came out of the existing Chinese government in 1987. It encouraged grassroots elections in villages all around China with

8023-458: The home." In his 2005 book New Black Man, Mark Anthony Neal emphasizes the "small percentage of black women in attendance that day." Neal offers the perspective of Debra Dickerson , a woman writer who attended the march: "Dickerson noted the aura of politeness and chivalry she experienced walking...there was an element of performance taking place that day for international media, corporate America." The Million Man March that excluded black women

8136-437: The image maker for and corporate advisor for Rockefeller. Edward Bernays (1891–1995), who handled the publicity of theatrical associations in 1913, then spread internationally. Meanwhile, in the nascent Soviet Russia of the 1920s, artists and poets (such as Mayakovsky ) engaged in public-relations campaigns for various state agencies and causes (note for example Likbez ). Many American companies with PR departments spread

8249-610: The inhabitants there. Other volunteers journeyed to support refugees across the Balkans, Macedonia and the Greek islands. Grassroots aid filled voids and saved lives by plugging gaps in the system between governments and existing charities. The Axis of Justice (AofJ) is a not-for-profit group co-founded by Tom Morello and Serj Tankian. Its intended purpose is to promote social justice by connecting musicians and music enthusiasts to progressive grassroots ideals. The group appears at music festivals;

8362-507: The issue. The theory posited that publics develop in the following stages: Messaging is the process of creating a consistent story around: a product, person, company, or service. Messaging aims to prevent readers from receiving contradictory or confusing information that could instill doubt in their purchasing choices, or other decisions that affect the company. Brands aim to have the same problem statement, industry viewpoint, or brand perception shared across sources and media. Digital marketing

8475-496: The jail complex than in college" and creating devastating leadership gaps within black communities and families. Event organizers were infuriated by a perceived gap in prenatal care for black women and children that was caused, in part, by the closing of inner-city hospitals. Event organizers believed that urban Blacks were born with "three strikes against them": insufficient prenatal care, inferior educational opportunities, and jobless parents. Instead of providing young children with

8588-480: The larger system of governance. The earliest origins of "grass roots" as a political metaphor are obscure. In the United States, an early use of the phrase "grassroots and boots" was thought to have been coined by Senator Albert Jeremiah Beveridge of Indiana , who said of the Progressive Party in 1912, "This party has come from the grass roots. It has grown from the soil of people's hard necessities". In

8701-519: The low estimate from the Park Police. Three days after the march, Farouk El-Baz , director of the Center for Remote Sensing at Boston University released a controversial estimate of 870,000 people with a margin of error of 25%, meaning that the crowd could have been as small as 655,000 or as large as 1.1 million. It later revised that figure to 837,000, with a 20% margin of error (669,600 to 1,004,400). The Park Service never retracted its estimate. After

8814-505: The march from the messenger", and criticized Minister Farrakhan's speech, calling it homophobic and patriarchal. In an opinion piece for The Washington Post , Janell Ross called Farrakhan's speech "striking", a "stemwinder", and the "apex" of the event. The 1996 motion picture Get on the Bus was released exactly one year to the day of this event, directed by Spike Lee as his first movie that he did not act in himself. The road-movie plot has

8927-563: The march was to place black issues back on the nation's political agenda . In the aftermath of the Republican Party 's victory in the 1994 Congressional election and the continued success of the party's campaign platform , the Contract with America , some African-American leaders believed that the social and economic issues facing the black community fell by the wayside of policy debates. March organizers believed that politicians were failing

9040-668: The marketing perspective of seeing public relations as part of marketing, which he claims is too focused on just one of Hayward's six publics: customers. Public relations has historical roots pre-dating the 20th century. Most textbooks regard the establishment of the "Publicity Bureau" in Boston in 1900 as marking the founding of a public relations profession . Academics have found early forms of public influence and communications management in ancient civilizations. Aristotle 's Rhetoric , for example, explains core foundations for persuasion . Evidence shows that it continued to evolve during

9153-422: The means to succeed, they believed the government instead intervened in the lives of its black citizens through law enforcement and welfare programs that did little to improve the community's circumstances. In addition to their goal of fostering a spirit of support and self-sufficiency within the black community, organizers of the Million Man March sought to use the event as a publicity campaign aimed at combating

9266-671: The media such as TV, radio, and magazines, to promote their ideas and messages tailored specifically to a target audience. Social media marketing is not only a new way to achieve that goal, but also a continuation of a strategy that existed for decades. Lister et al. said that "Digital media can be seen as a continuation and extension of a principal or technique that was already in place". Social media platforms enable users to connect with audiences to build brands, increase sales, and drive website traffic. This involves publishing content on social media profiles, engaging with followers, analyzing results, and running social media advertisements. The goal

9379-550: The most prominent being Lollapalooza in 2003. The Axis of Justice most regularly appears whenever the bands System of a Down or Audioslave are performing. The group also has a podcast on XM Satellite radio and KPFK (90.7 FM), a Pacifica Radio station in Los Angeles, California. The AofJ's mission is to connect local music fans to organizations, local and global, aimed at effectively working on issues like peace, human rights and economic justice within communities. Patriot Grassroots

9492-554: The name of the event, the number of attendees was a primary measure of its success and estimating the crowd size, always a contentious issue reached new heights in bitterness. March organizers estimated the crowd size at between 1.5 to 2 million people but were incensed when the United States Park Police officially estimated the crowd size at 400,000. Farrakhan threatened to sue the National Park Service because of

9605-563: The nation's poorest public schools", and "cut $ 137 million from Head Start ", effectively subtracting $ 5,000 from each classroom's budget and cutting 45,000 preschoolers from a crucial early education program. Environmental hazards were also seen as making the lives of urban Blacks unstable. Black men were murdered at a rate of 72 per 100,000, a rate significantly higher than the 9.3 per 100,000 attributed to white men. Some black activists blamed aggressive law enforcement and prison construction for leaving "two hundred thousand more blacks in

9718-598: The needs and desires of the audience they are trying to appeal to. Sometimes the interests of differing audiences and stakeholders common to a public relations effort necessitate the creation of several distinct but complementary messages. These messages however should be relevant to each other, thus creating consistency in the overall message and theme. Audience targeting tactics are important for public relations practitioners because they face all kinds of problems: low visibility, lack of public understanding, opposition from critics, and insufficient support from funding sources. On

9831-431: The negative racial stereotypes in the American media and in popular culture. March organizers were dismayed by the sweeping stereotypes they thought white America seemed to draw from the coverage of such figures as Willie Horton , O. J. Simpson , and Mike Tyson . Stating that "black men have been designated by the culture as the sacrificial lambs for male evil", event organizers asked the black men in attendance to make

9944-492: The organization and the public interest ." The Public Relations Society of America , a professional trade association, defined public relations in 1982 as: "Public relations helps an organization and its publics adapt mutually to each other." In 2011 and 2012, the PRSA solicited crowd-supplied definitions for the term and allowed the public to vote on one of three finalists. The winning definition stated that: "Public relations

10057-482: The organization to invest into the growth and development of the sport. Some examples of this are FIFA 's Grassroots Programme and the Football Federation Australia 's "Goals for Grassroots" initiative. Public relations Public relations ( PR ) is the practice of managing and disseminating information from an individual or an organization (such as a business , government agency , or

10170-403: The other hand, stakeholder theory identifies people who have a stake in a given institution or issue. All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are members of a target audience. For example, if a charity commissions a public relations agency to create an advertising campaign to raise money to find a cure for a disease, the charity and the people with

10283-453: The other. For example, Australia's Convoy of No Confidence, a movement seeking to force an early election in 2011, incorporated elements of grassroots infrastructure in its reliance on the anger and discontentment of the participants. It also had elements of astroturf, namely the large extent to which it relied on support from political elites in the opposition party. The Tea Party , a conservative force in American politics that began in 2009,

10396-458: The people. This focus manifested itself in the democratic institutions that focused on engaging the poor and in reform efforts that sought to make the government more responsive to the will of the people. Another instance of a historical grassroots movement was the 1980s German peace movement. The movement traces its roots to the 1950s movement opposing nuclear armament or the "Ban the Bomb" Movement. In

10509-512: The people; thus their strategies seek to engage ordinary people in political discourse to the greatest extent possible. Below is a list of strategies considered to be grassroots because of their focus on engaging the populace: Social media's prominence in political and social activism has skyrocketed in the last decade. Influencers on apps like Instagram and Twitter have all become hot spots for growing grassroots movements as platforms to inform, excite and organize. Another influential way media

10622-576: The plight of refugees arriving and travelling across Europe, the grassroots aid movement (otherwise known as the people-to-people or people solidarity movement), consisting of thousands of private individuals with no prior NGO experience, began in earnest to self-organise and form groups taking aid to areas of displaced persons. The first wave of early responders reached camps in Calais and Dunkirk in August 2015 and joined forces with existing local charities supporting

10735-462: The plural is "central to the understanding" of public relations, writing "all organisations have a series of publics, or stakeholders, on whom their success depends". He follows Roger Hayward (1991) in dividing the publics into "customers (past, present, and future), staff (past, present, and future), investors (past, present, and future), politicians and regulators, neighbours, and business partners (suppliers, distributors, etc.)". Langley also contests

10848-419: The poor, and increased levels of political awareness according to Wang's research. One example of the increased accountability from the new institutions was a province in which villagers gave 99,000 suggestions to the local government. Ultimately, 78,000 of these were adopted indicating a high rate of governmental responsiveness. This movement is considered grassroots because it focuses on systematically empowering

10961-575: The practice to Europe when they set up European subsidiaries in the wake of the Marshall plan of 1948–1952. In the second half of the 20th century, public relations entered an era of professional development . Trade associations, PR news-magazines, international PR agencies, and academic principles for the profession were established. In the early 2000s, press-release services began offering social-media press releases. The Cluetrain Manifesto , which predicted

11074-399: The press. Video and audio news releases (VNRs and ANRs) are often produced and distributed to TV outlets in hopes they will be used as regular program content. A fundamental technique used in public relations is to identify the target audience and to tailor messages that are relevant to each audience. Audience targeting requires public relations professionals to have a deep understanding of

11187-478: The public forum, but to obtain such a hearing for their ideas requires a skilled advocate. Marketing and communications strategist, Ira Gostin, believes there is a code of conduct when conducting business and using public relations. Public relations specialists have the ability to influence society. Fact-checking and presenting accurate information is necessary to maintain credibility with employers and clients. The Public Relations Society of America has established

11300-587: The public's consciousness. Furthermore, he is also concerned with ideologies and courses of actions as well as material goods and services and public utilities and industrial associations and large trade groups for which it secures popular support. In August 1978, the World Assembly of Public Relations Associations defined the field as "the art and social science of analyzing trends , predicting their consequences, counselling organizational leaders and implementing planned programs of action, which will serve both

11413-618: The release of certain news so it can take advantage of prominent events in the news. Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity . The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival. DPR may rely on IT security , industrial espionage , social engineering and competitive intelligence . Common techniques include using dirty secrets from

11526-490: The same day, there was a parallel event called the Day of Absence , organized by women in conjunction with the March leadership, which was intended to engage the large population of Black Americans who would not be able to attend the demonstration in Washington. On this date, all Blacks were encouraged to stay home from their usual school, work, and social engagements, in favor of attending teach-ins , and worship services , focusing on

11639-639: The settling of the New World and during the movement to abolish slavery in England. Basil Clarke is considered the founder of public relations in the United Kingdom for his establishment of "Editorial Services" in 1924. The United States, the United Kingdom, Germany, and others used the concept of propaganda , which later evolved into public relations, to rally domestic support and to demonize enemies during

11752-981: The size of the German military, but it laid the groundwork for protests of the Iraq war in the 2000s. Further, the movement started public dialogue about policy directed at peace and security. Like the Civil Rights Movement, the German Peace movement is considered grassroots because it focused on political change starting at the local level. Another example of grassroots in the 1980s was the Citizens Clearinghouse for Natural Waste, an organization that united communities and various grassroots groups in America in support of more environmentally friendly methods of dealing with natural waste. The movement focused especially on African American communities and other minorities. It sought to bring awareness to those communities and alter

11865-474: The size of the federal government, lowering taxes, promoting free enterprise and a strong commitment to U.S. global leadership and fighting communism, which appealed strongly to conservatives in the Republican Party. Despite vehement opposition from the leaders of his party's dominant moderate-liberal wing, such as New York governor Nelson Rockefeller and Michigan governor George Romney ; Goldwater secured

11978-449: The struggle for a healthy and self-sufficient Black community . Further, organizers of the Day of Absence hoped to use the occasion to make great headway on their voter registration drive. A conflict arose about crowd size estimates between March organizers and National Park Service officials. The National Park Service issued an estimate of about 400,000 attendees, a number significantly lower than march organizers had hoped for. After

12091-423: The trainings and workshops" -- this "empowers participants." Bottom-up approaches are often not impactful beyond local settings. Grassroots organizations take on a bottom-up approach as they often allow for direct community participation. Grassroots movements are usually criticized because the recent rise in social media has resulted in leaderless and horizontal movements. Some argue that social movements without

12204-404: The various mediated messages. According to Jim Hoggan , "public relations is not by definition 'spin'. Public relations is the art of building good relationships. You do that most effectively by earning trust and goodwill among those who are important to you and your business... Spin is to public relations what manipulation is to interpersonal communications. It's a diversion whose primary effect

12317-528: The way an organization is perceived by influencing the media and maintaining relationships with stakeholders. According to Jacquie L'Etang from Queen Margaret University, public relations professionals can be viewed as "discourse workers specializing in communication and the presentation of argument and employing rhetorical strategies to achieve managerial aims." Specific public relations disciplines include: Building and managing relationships with those who influence an organization or individual's audiences have

12430-614: Was a "call for atonement [that] spoke to the need for those black men engaged in acts of criminality, violence, and blatant misogyny." However, black women faced backlash for exposing the March's flaws, such as "gender apartheid and nostalgia for patriarchy." Farrakhan held the 20th Anniversary of the Million Man March: Justice or Else on October 10, 2015, in Washington, D.C. The New York Times published an opinion piece by Charles M. Blow , who found it difficult to "separate

12543-515: Was founded in the 1970s and has grown into an international organization. The MST focused on organizing young farmers and their children in fighting for a variety of rights, most notably the right to access land. The movement sought organic leaders and used strategies of direct action such as land occupations. It largely maintained autonomy from the Brazilian government. The MST traces its roots to discontent arising from large land inequalities in Brazil in

12656-402: Was largely successful both in disseminating the information through think tanks and in disguising the true nature of the think tanks. More controversial examples of astroturfing often exhibit some characteristics of a real grassroots organization, but also characteristics of astroturf. Many of President Obama's efforts, for example, have been deemed grassroots because of their focus on involving

12769-531: Was ultimately instrumental in integrating the Peabody College of Education in Nashville. Furthermore, the desegregation plan proposed by Van Til's Conference was implemented by Nashville schools in 1957. This movement is characterized as grassroots because it focused on changing a norm at the local level using local power. Van Til worked with local organizations to foster political dialogue and was ultimately successful. The Brazilian Landless Workers Movement (MST)

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