117-577: Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors ) of Chicago, Illinois . It was first produced in 1975. The company also produces Miller Genuine Draft and Miller High Life . Miller Lite competes mainly with Anheuser-Busch 's Bud Light . Miller Lite is the official beer sponsor of the Green Bay Packers , Milwaukee Brewers , Milwaukee Bucks , Dallas Cowboys , Baltimore Ravens , Chicago Bears , and Bellator MMA . Calorie-reduced light beer
234-720: A percentage of total mass . The alc/vol value of a beverage is always higher than the ABW. Because ABW measures the proportion of the drink's mass which is alcohol, while alc/vol is the proportion of the drink's volume which is alcohol, the two values are in the same proportion as the drink's density is with the density of alcohol. Therefore, one can use the following equation to convert between ABV and ABW: ABV = ABW × density of beverage density of alcohol {\displaystyle {\text{ABV}}={\text{ABW}}\times {\frac {\text{density of beverage}}{\text{density of alcohol}}}} At relatively low alc/vol,
351-399: A product placement marketing campaign with the film Anchorman 2: The Legend Continues , Miller reintroduced the 1974 navy-blue blackletter font "Lite" packaging on its 16-US-fluid-ounce (470 ml) cans for a limited time (the original 1972 cans used a light-blue script logo). However, the vintage packaging was such a success that by September 2014, the company decided to switch back to
468-507: A "Men of the Square Table", a group meeting where they discuss different situations that should be included in the "Man Laws". The ads were developed by the ad agency Crispin Porter + Bogusky/Miami , and were directed by comedy film director Peter Farrelly . In June 2010, commercials premiered featuring actresses Lindsey McKeon and Nadine Heimann as bartenders. In December 2013, as part of
585-408: A "NEW YORK" wordmark on the upper chest, and a new sans-serif block-style numeral font. The primary logo reverted to a football shape, and eliminated the background "NY" initials in favor of "NEW YORK" in sans-serif italics above "JETS," which was modified to make the "J" the same height as the other letters and moved slightly downward, with the revised football graphic now covering the lower portion of
702-551: A 50% share of the venue. The rivalry regained much of its tension in the 2011 NFL season when the Jets and Giants met in Week 16. Both teams needed a victory to keep their playoffs hope alive and there was significant trash talk between Rex Ryan and his players and many of the Giants in the weeks leading up to the game. Ryan and Giants running back Brandon Jacobs reportedly came close to blows after
819-438: A Japanese sumo wrestler diving off a platform) and "The Miss Perfect Face-Off" (which featured beauty pageant contestants playing ice hockey ). The tag line that followed was, "If you can combine great taste with less filling, you can combine anything." and the question "Can your beer do this?" In 1995-1996, Miller Lite ran the "Life Is Good" campaign, which showed Miller Lite drinkers' aspirational transition to more fun via
936-506: A Miller Lite bottle cap, and he proceeds to do the Twist . The ad campaign changed back to using high-profile celebrities who were either on opposite ends of the spectrum or had bragging rights to exchange with the other, which leads to them arguing about whether Miller Lite was better because of how "smooth" it tastes, or because of "the choice hops". Notable pairings included the following: In 2003, "Catfight", another high-profile commercial in
1053-528: A Miller Lite bottle tap, like "Beach Rewind", where three men on a beach admired three beautiful women walking by, and could rewind, and enjoy, the scene repeatedly. The campaign was developed by Leo Burnett Company , and received the American Marketing Association EFFIE award for outstanding advertising effectiveness. The campaign included celebrities such as Larry Bird , Keith Jackson , and Richard Karn . Beginning January 12, 1997,
1170-488: A blonde, Lee Meredith , who is better known for her role as Ulla, the secretary in The Producers ), and comedian Rodney Dangerfield . As the series of commercials went on, it began featuring athletes and celebrities of all sorts. Some commercials from this era include: As the popularity of the ads and the number of athletes and celebrities that appeared in them grew, Miller produced occasional "alumni" ads featuring all of
1287-538: A businessman, had been interested in sports for much of his life when he was granted a charter franchise in the American Football League. Wismer was a three-sport letterman in high school, and went on to play football for the University of Florida and Michigan State University before a knee injury ended his playing career. Undeterred, Wismer began his career as a broadcaster with Michigan State and became
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#17328516028231404-419: A change in volume. Mixing pure water with a solution less than 24% by mass causes a slight increase in total volume, whereas the mixing of two solutions above 24% causes a decrease in volume. The phenomenon of volume changes due to mixing dissimilar solutions is called " partial molar volume ". Water and ethanol are both polar solvents. When water is added to ethanol, the smaller water molecules are attracted to
1521-597: A conference in which Rich Kotite was introduced as the team's new coach. After two unsuccessful years with Kotite, Hess heavily involved himself in hiring Bill Parcells in hopes to see his team again reach the Super Bowl. He did not live to see his dream realized, dying on May 7, 1999. With the team for sale, two potential buyers were found in Cablevision and billionaire heir Woody Johnson , whose grandfather Robert Wood Johnson II founded Johnson & Johnson . Johnson
1638-639: A darker hunter green replacing the bright kelly green, and the primary logo now oval rather than football-shaped and updated with starker lines. Green pants and striped white socks were added in 2002, and were worn with both the white and green jerseys. In 2007 , the Jets introduced a new "throwback" uniform evoking the original Titans of New York and combining elements of the 1960 and 1961–62 uniforms, with navy blue helmets and jerseys, old gold numerals and helmet stripes, gold and white shoulder stripes, and gold pants with blue and white stripes on each side. These uniforms appeared again in 2008 , 2009 and 2011 , with
1755-543: A given volume of an alcoholic beverage , expressed as a volume percent . It is defined as the number of millilitres (mL) of pure ethanol present in 100 mL (3.5 imp fl oz; 3.4 US fl oz) of solution at 20 °C (68 °F). The number of millilitres of pure ethanol is the mass of the ethanol divided by its density at 20 °C (68 °F), which is 0.78945 g/mL (0.82353 oz/US fl oz; 0.79122 oz/imp fl oz; 0.45633 oz/cu in). The alc/vol standard
1872-457: A halt as the alcohol produced becomes too concentrated for the yeast to tolerate, defining an upper limit of alc/vol for non-distilled alcoholic drinks. The typical tolerance for beer yeasts is at 8–12%, while wine yeasts typically range from 14–18%, with speciality ones reaching 20% alc/vol. Any higher would require distillation, producing liquor . Details about typical amounts of alcohol contained in various beverages can be found in
1989-457: A higher concentration of ethanol. The difference is not large, with the maximum difference being less than 2.5%, and less than 0.5% difference for concentrations under 20%. Some drinks have requirements of alcoholic content in order to be certified as a certain alcohol brand or label. Low-alcohol beers (<0.5) are considered in some countries such as Iran as permitted (or "halal" under Muslim vocabulary) despite alcohol being banned. However,
2106-570: A pioneer of the industry. Later, as the Titans owner, Wismer formulated a league-wide policy which allowed broadcasting rights to be shared equally among the teams. Wismer, who had previously had a 25% stake in the Washington Redskins , was interested in the American Football League and was given a franchise to develop in New York. Wismer, whose philosophy was who you knew mattered most, tried to make
2223-592: A place for the team to play their home games but was only able to secure the dilapidated Polo Grounds , which had not had a major tenant since the baseball New York Giants vacated the stadium in 1957. The Titans played their first four seasons at the stadium—in the final season they were renamed the Jets. The Titans shared the stadium with baseball's new expansion team, the New York Mets , for two years before both teams moved to Shea Stadium in Queens in 1964. The Jets hold
2340-429: A series of surrealistic Miller Lite ads, purportedly made by a man named "Dick", began to air. They were hallmarked as such either at the beginning or the end of the commercial. The campaign was developed by Minneapolis-based ad agency Fallon . The series of "Dick" commercials was directed by Gerald Casale of the new wave band Devo . Such commercials include one where a middle-aged man sees the message "twist to open" on
2457-657: A shouting match, and blows were never thrown. The commercials were closed with a voice-over from actor Eddie Barth , who read the slogan, " Lite Beer from Miller: Everything you've always wanted in a beer. And less. " The then-recently retired New York Jets running back Matt Snell was the first person to appear in Miller Lite's first commercial in 1973. To attract 'Joe Sixpack' to a light beer, these commercials started to feature both elite ex-athletes such as Ray Nitschke , Ben Davidson , and Bubba Smith but also oddball cultural figures such as Mickey Spillane (accompanied by
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#17328516028232574-423: A silhouette of a modern jet airplane extending horizontally to the right from the top of the "J" above the "ETS." The jerseys featured large TV numerals on the shoulders and two thick parallel stripes on the sleeves, while the pants had a single green stripe from hip to knee on each side. In 1990 the Jets modified this design by adding thin black outlines to the numerals, lettering, stripes, and helmet decals, changing
2691-521: A single gold stripe down the center and no logo decals. The white jerseys had navy blue numerals. In 1961, the Titans added UCLA -style shoulder stripes (gold and white on the blue jerseys, gold and navy blue on the white jerseys), changed the pants striping to a blue stripe flanked by white stripes, and employed a somewhat brighter shade of gold. When the Titans became the Jets in 1963, navy and gold were abandoned in favor of kelly green and white. The jerseys had opposite-colored sleeves with thick stripes on
2808-407: A string of successes in the 1980s, which included an appearance in the 1982 AFC Championship Game, and the emergence of the popular New York Sack Exchange . Walt Michaels and Joe Walton coached the team throughout the decade. The early 1990s saw the team struggling. After firing coach Bruce Coslet , owner Leon Hess hired Pete Carroll who struggled to a 6–10 record and was promptly fired at
2925-593: A white-jersey variation also appearing in 2009 as part of the NFL's celebration of the American Football League 's 50th anniversary. The Jets abandoned their classic look for a second time in 2019, with a new uniform design featuring a medium shade of green which the franchise calls "Gotham Green," reincorporating black as a third/trim color, and reverting to green helmets with a metallic paint finish and black facemasks. The jerseys and pants now had tapered striping,
3042-448: A white-outlined version of the 1965–77 logo decal. In 1994 , as part of the NFL 's 75th Anniversary celebration, the Jets wore both home and road versions of this uniform in select games, again using their regular green helmets with the 1965–77 logo but with two parallel white stripes down the center. The Jets adopted a new uniform and logo design in 1998, a modernization of the 1965–77 set with
3159-550: A year during the month of September at the Giants' new home in New Jersey, Giants Stadium . Litigation began between New York City and the Jets over the issue, and in the lawsuit's settlement, the city agreed to allow the Jets to play two September home games a season at Shea beginning in 1978 for the remaining six years in the Jets' lease. In 1977, the Jets were to play one September game at Giants Stadium and an October 2 game at Shea. In spite of these issues, majority owner Leon Hess
3276-441: Is 1.05 times that of water, it has a specific gravity of 1.05. In UK brewing usage, it is customary to regard the reference value for water to be 1000, so the specific gravity of the same example beer would be quoted as 1050. The formulas here assume that the former definition is used for specific gravity. During ethanol fermentation the yeast converts one mole of sugar into two moles of alcohol. A general formula for calculating
3393-509: Is hosting a game, opened in April 2010 and saw the Jets and Giants open the stadium together in a preseason exhibition game. The Jets' first regular season home game at the new stadium was held on September 13, 2010, and was shown nationwide on Monday Night Football . New York lost to the Ravens 10–9. Team owners voted to have the stadium host Super Bowl XLVIII , held in 2014. Since the inception of
3510-572: Is legally organized as a limited liability company under the name New York Jets, LLC. The team was founded in 1959 as the Titans of New York , a charter member of the American Football League (AFL); the franchise joined the NFL in the AFL–NFL merger in 1970 . The team began play in 1960 at the Polo Grounds in upper Manhattan, the former home of the football and baseball Giants . Under new ownership,
3627-636: Is sugar by weight and SG is relative density. SG can be measured using an hydrometer and Brix can be calculated from SG. One of the accurate formulas for calculating Brix from SG is: By substituting Brix in the SBV formula above, we get a formula for calculating SBV from SG only: The general calculation steps involves calculation of SBV at the start and the end of fermentation: Advanced formula derived from Carl Balling empirical formulas. The formula compensates for changes in SG with changes in alcohol concentration and for
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3744-1225: Is the specific gravity when fermentation ends, Plato start is the sugar by weight when fermentation begins, Plato final is the sugar by weight when fermentation ends. Brix can be used insted of Plato as they are nearly identical. The simplest method for wine has been described by English author Cyril Berry : ABV ≈ 136 × ( Starting SG − Final SG ) {\displaystyle {\text{ABV}}\approx 136\times \left({\text{Starting SG}}-{\text{Final SG}}\right)} One calculation for beer is: ABV ≈ 131 × ( Starting SG − Final SG ) {\displaystyle {\text{ABV}}\approx 131\times \left({\text{Starting SG}}-{\text{Final SG}}\right)} For higher ABV above 6% many brewers use this formula: alc/vol ≈ 105 0.79 × ( Starting SG − Final SG Final SG ) {\displaystyle {\text{alc/vol}}\approx {\frac {105}{0.79}}\times \left({\frac {{\text{Starting SG}}-{\text{Final SG}}}{\text{Final SG}}}\right)} Another way of specifying
3861-400: Is used to measure the change in specific gravity (SG) of the solution before and after fermentation. The volume of alcohol in the solution can then be estimated. There are a number of empirical formulae which brewers and winemakers use to estimate the alcohol content of the liquor made. Specific gravity is the density of a liquid relative to that of water, i.e., if the density of the liquid
3978-732: Is used worldwide. The International Organization of Legal Metrology has tables of density of water–ethanol mixtures at different concentrations and temperatures. In some countries, e.g. France , alcohol by volume is often referred to as degrees Gay-Lussac (after the French chemist Joseph Louis Gay-Lussac ), although there is a slight difference since the Gay-Lussac convention uses the International Standard Atmosphere value for temperature, 15 °C (59 °F). Mixing two solutions of alcohol of different strengths usually causes
4095-471: The AFC Championship Game in 1998. Hess died in 1999 while the team, plagued by injuries, produced an eight win record, falling short of a playoff berth. At the end of the season, Parcells stepped down as head coach deferring control to his assistant, Bill Belichick ; Belichick resigned the very next day (leaving a napkin at the stage for his introduction, on which he had written "I resign as HC of
4212-683: The Baltimore Colts , becoming the first AFL team to defeat an NFL club in an AFL–NFL World Championship Game . However, the Jets have never returned to the Super Bowl, making them one of two NFL teams to win their lone Super Bowl appearance along with the New Orleans Saints , and one of five teams never to win a conference championship since the AFL–NFL merger in 1970, along with the Cleveland Browns , Detroit Lions , and two expansion franchises,
4329-677: The Jacksonville Jaguars (who began play in 1995) and the Houston Texans (2002). Since 1970 the Jets have won the AFC Eastern Division only twice, in 1998 and 2002 , the fewest division titles among NFL teams in the post-merger era. They have qualified for the postseason 12 times, and reached the AFC Championship Game four times, most recently losing to the Pittsburgh Steelers in 2010 . The Jets have not qualified for
4446-767: The New York metropolitan area . The Jets compete in the National Football League (NFL) as a member of the American Football Conference (AFC) East division. The Jets play their home games at MetLife Stadium (which they share with the New York Giants ) in East Rutherford, New Jersey , 5 miles (8.0 km) west of New York City . The team is headquartered in Florham Park, New Jersey . The franchise
4563-710: The United Kingdom , proof is 1.75 times the number (expressed as a percentage). For example, 40% alc/vol is 80 proof in the US and 70 proof in the UK. However, since 1980, alcohol proof in the UK has been replaced by alc/vol as a measure of alcohol content, avoiding confusion between the UK and US proof standards. In the United States, Arkansas , Kansas , Mississippi , South Carolina , and Tennessee regulate and tax alcoholic beverages according to alcohol by weight ( ABW ), expressed as
4680-516: The wild card round ; the Patriots went on to Super Bowl XX where they were defeated by the Bears . The rivalry began to escalate and receive increased media attention in 1997 when a disgruntled Bill Parcells vacated his head coaching position with New England to accept the same position with New York Jets. The following year, the Jets signed Pro Bowl running back Curtis Martin from the Patriots. After
4797-422: The 1978–89 design in most respects, although the "Gotham Green" shade and metallic-finish helmet shells were carried over and the set includes a green pants option; the black alternates apply the same color scheme as the outgoing set to the new template. The Jets also released a "classic" white uniform which is based on the 1965–77 and 1998–2018 uniform. The original Jets Flag Crew was established in 2006. In 2007,
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4914-483: The 1985 National Championship, and APBA Gold Cup wins in 1985, 1986, and 1987, driven by Chip Hanauer. For the first time in a video game, it was featured in NASCAR '15 : Victory Edition and NASCAR Heat Evolution as a sponsor available to users verified to be over 21 years of age. Alcohol by volume Alcohol by volume (abbreviated as alc/vol or ABV ) is a standard measure of the volume of alcohol contained in
5031-445: The 2005 season, and Kurt Busch was named as his replacement. Busch drove the "Blue Deuce" from 2006 to 2010. The car was driven by Brad Keselowski , who won the 2012 Sprint Cup Series championship . Molson Coors has since dropped the sponsorship from the #2 car, with the last sponsorship occurring during the 2020 Coca-Cola 600 and was replaced by sister company Keystone Light since 2021. Other promotion in motorsport included
5148-480: The 2010 and 2014 Great American Beer Festival , Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft . The beer ranked #1 on the list of top 100 beers by the Cold Cans podcast . Miller Lite's long-running "Tastes Great!...Less Filling!" advertising campaign was ranked by Advertising Age magazine as the eighth best advertising campaign in history. The campaign
5265-455: The 2015 season, Todd Bowles was hired to replace Ryan as head coach. In his first season, he led the Jets to a 10–6 record that finished second in the AFC East but failed to qualify for the postseason. However, the Jets followed up the 2015 season with three consecutive last place finishes in the AFC East from 2016 to 2018, winning no more than five games each season. Bowles was fired following
5382-424: The American Football League took place on August 14, 1959. Harry Wismer , representing the city of New York at the meeting, proclaimed the state was ready for another professional football team and that he was more than capable of running the daily operations. Wismer was granted the charter franchise later dubbed the Titans of New York as Wismer explained, "Titans are bigger and stronger than Giants ." He secured
5499-536: The American Football League, the Jets have maintained what is considered to be a marquee rivalry with the New England Patriots . The rivalry was relatively docile in its early years until 1966 when the Jets removed the Patriots, who had hopes of appearing in Super Bowl I , from playoff contention with a 38–28 defeat at Shea Stadium. The Patriots returned the favor in 1985 when the Jets lost to New England 26–14 in
5616-505: The Buffalo Bills the only objectors, to award the 2010 Super Bowl to New York contingent on the Jets winning the bid and completing construction of the stadium prior to 2010. The MTA unanimously voted to sell the land to the Jets for approximately $ 210 million as the committee agreed that having the stadium would be beneficial in the long run. An angry Cablevision, community groups and transportation advocates were determined to derail
5733-519: The Dolphins ran the Fake Spike play , giving them an improbable victory and halting the Jets' momentum that season, serving as a precursor to the Jets' next two unsuccessful years under Rich Kotite. The Jets went on to complete an improbable victory of their own on October 23, 2000, in what is known as The Monday Night Miracle . The Jets, trailing the Dolphins 30–7 at the end of the third quarter, rallied in
5850-432: The Giants in 1988 for the final game of the regular season. The Jets, with a 7–7–1 record, had little to lose as their hopes for playoff contention had vanished. The 10–5 Giants were fighting for a playoff spot, and a victory would have clinched a division title and playoff berth. Although the six point favorites, the Giants were unable to overcome a Jets defense that sacked their quarterback Phil Simms eight times. With
5967-419: The Giants, who had the authority to approve the change, refused. In an effort to conceal the fact that they played in a stadium built and decorated for another team, the stadium grounds crew was assigned to make the stadium more Jet-friendly during Jets games by putting up green banners and placing the Jets' logo over the Giants'. No change could be made to the blue and red seating bowl. The Jets were featured in
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#17328516028236084-517: The Jets announced their intention to depart for New Jersey. On December 10, 1983, the Jets played their final game at Shea and lost to the Steelers 34–7. As fans pillaged the stadium for mementos, the scoreboard read "N.J. Jets" in reference to the Jets' departure to the Meadowlands. When the Jets joined the Giants at the stadium, many Jets fans hoped the name, Giants Stadium, would be changed. However,
6201-524: The Jets as their head coach. Under Mangini, the infamous Spygate incident took place, further escalating tensions between both clubs. When Rex Ryan was hired as the team's head coach, the rivalry further escalated due to an increased war of words between both teams. In January 2011, the two met in a Divisional Round playoff game. The visiting Jets pulled a 28–21 upset to advance to the AFC Championship Game, which they ultimately lost one week later to
6318-429: The Jets declined during Parcells' third year, Parcells decided to resign as head coach. His assistant, Bill Belichick , was installed as the new head coach but suddenly resigned the next day at a press conference, just one day after accepting the position, to become the new head coach of the Patriots instead. His decision was influenced by the passing of the team owner, Leon Hess , before the '99 season, who at one point
6435-408: The Jets go 4–13 to finish last in the AFC East. The 2022 season saw improvement for the Jets with a 7–10 record with another last place finish in the division. In the 2023 season, the Jets once again finished 7–10 in a season that started hopeful with the signing of Aaron Rodgers, who later suffered a season-ending Achilles tear on the first offensive series of the regular season. Harry Wismer ,
6552-455: The Jets introduced a "legacy white" throwback uniform resembling the 1978–89 design, then announced at the end of the season that this would become the team's primary uniform in 2024, with green and black versions added to complete the set. For this rebrand the 1978 "JETS" logo was slightly modified to condense the spacing between the letters, and to widen the tail and streamline the nose of the jet-plane silhouette. The primary uniforms resemble
6669-597: The Jets to prominence in 1969, when New York defeated the heavily favored Baltimore Colts in Super Bowl III and solidified the AFL's position in the world of professional football. When the AFL and NFL merged , the team fell into a state of mediocrity along with their star quarterback, Namath, who only had three successful post-merger seasons after injuries hampered much of his career. The Jets continued to spiral downward before enjoying
6786-413: The Jets' attempts at building the stadium and two lawsuits challenging the construction of the stadium on environmental grounds were filed. Although confident they could secure the stadium, their hopes were dashed when Sheldon Silver and Joseph L. Bruno , both of whom held veto power over the stadium construction, refused to support the project, alleging it would hurt rather than help the development of
6903-457: The Jets' victory and wins by the Rams and Eagles , the Giants were eliminated from playoff contention and the Jets gained respect in the eyes of many. In spite of the big sibling rivalry that has resulted in trash talk between the players, both teams have formed an unexpected and consequently strong partnership sharing Giants Stadium for 26 years and MetLife Stadium, a venture in which both teams own
7020-525: The Jets, and J. P. Losman of the Bills. However, in recent years, the series has heated up again due to a friendly rivalry between quarterbacks Sam Darnold and Josh Allen , who were selected in the first round of the 2018 draft. As of the 2023 season, the Bills lead the all-time series 69–58. New York has maintained a rivalry with the Miami Dolphins since the Dolphins' inception in 1966. The lone tie in
7137-466: The Jets, tripped Dolphins cornerback Nolan Carroll . Carroll was not seriously injured and Alosi resigned nearly two months later. As of the 2023 season, the Miami Dolphins lead the all-time series, 60–56–1. The New York Jets previously maintained a high tension rivalry against their in-town counterparts, the New York Giants , that has since diminished due to the infrequency of the teams meeting in
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#17328516028237254-464: The Mets would have exclusive use of the stadium until they had completed their season. As the team moved to Shea under new ownership, they were, in most years, required to open the season with several road games, a problem made worse in 1969 and 1973 when the Mets had long playoff runs. Feeling that this arrangement put the Jets at a disadvantage, the team announced in 1977 that they would play two home games
7371-602: The NFL and AFL merged. The first meeting between the two teams saw the New York Titans, later the Jets, defeat the Bills 27–3. Aside from a few notable moments, such as O. J. Simpson breaking an NFL rushing record against the Jets, the lone playoff game in the series between the two teams in the 1981 Wild Card Round , and ex-Jets coach Rex Ryan coaching the Bills for two years, the rivalry has otherwise been characterized by shared mediocrity and uncompetitive games, including notable blunders by quarterbacks Mark Sanchez of
7488-591: The NYJ") and went on to accept the head coaching position with the Patriots. The franchise obtained a new owner in Woody Johnson in 2000. Additionally, through the 2000s the Jets visited the playoffs five times, a franchise record, under the direction of three coaches: Herm Edwards, Eric Mangini, and Rex Ryan. Rex Ryan was hired in January 2009. In the draft that year the Jets would take USC quarterback Mark Sanchez with
7605-575: The Pittsburgh Steelers. As of the 2023 season, the Patriots lead the all-time series 74–55–1. The Jets and the Bills represent the same state (although the Jets play in New Jersey), and this rivalry represents the differences between New York City and Upstate New York . The teams are both charter members of the American Football League and have generally stayed in the same division since, even after
7722-431: The Titans' home field at the decrepit Polo Grounds, a place where the team struggled financially and on the field during its first three years. In their first two seasons of existence, coached by Sammy Baugh, the Titans went 7–7 in both 1960 and 1961. By 1962, the debt continued to mount for Wismer, forcing the AFL to assume the costs of the team until season's end. A five-man syndicate, headed by Sonny Werblin , saved
7839-530: The United States. Miller's youth-oriented, heavy-advertising approach worked where the two previous light beers had failed, and Miller's early production totals of 12.8 million barrels quickly increased to 24.2 million barrels by 1977 as Miller rose to 2nd place in the American brewing marketplace. Other brewers responded, in particular Anheuser-Busch with its heavily advertised Bud Light in 1982, which eventually overtook Lite in sales by 1994. Anheuser-Busch played on
7956-496: The West Side. Defeated, the Jets agreed to enter a 50–50 joint venture with their rival, the Giants, to build a new stadium effectively agreeing to a 99-year lease, which the Giants had signed earlier in the year, to remain in New Jersey. The stadium, known as MetLife Stadium, became the first in the history of the NFL to be jointly built by two franchises. The stadium, which is illuminated in different colors depending on which team
8073-404: The alcohol percentage by weight is about 4/5 of the alc/vol (e.g., 3.2% ABW is about 4% alc/vol). However, because of the miscibility of alcohol and water, the conversion factor is not constant but rather depends upon the concentration of alcohol. New York Jets National Football League ( 1970 –present) The New York Jets are a professional American football team based in
8190-525: The amount of alcohol content is alcohol proof , which in the United States is twice the alcohol-by-volume (alc/vol) number. This may lead to confusion over similar products bought in varying regions that have different names on country-specific labels. For example, Stroh rum that is 80% ABV is advertised and labeled as Stroh 80 when sold in Europe, but is named Stroh 160 when sold in the United States. In
8307-538: The articles about them. (most juices do not have alcohol but orange or grape [the highest here] may have some from early fermentation) Under 2.5% in Finland, and 2.25% in Sweden, however. During the production of wine and beer, yeast is added to a sugary solution. During fermentation, the yeasts consume the sugars and produce alcohol. The density of sugar in water is greater than the density of alcohol in water. A hydrometer
8424-429: The ball down the lane, only to have it bounce horizontally off the head pin and into the gutter, knocking down zero pins. As part of this campaign, Miller Brewing ran a series of television commercials in the winter of 1993–1994 showing several fictitious "extreme sports" such as "Wiener Dog Drag Racing" (which featured two wiener dogs racing each other at a drag racing strip), "Sumo High Dive" (which depicted
8541-461: The branding style of "Lite", boasting that next to Bud Light "everything else is just a light". In 1992, light beers became the biggest domestic beer in America, and in 1998, Miller relabeled its "Lite" brand as "Miller Lite". In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. At
8658-474: The company's television division. With a vast knowledge of media, Werblin was determined to put the spotlight on the team. His first order of business, after changing the team's name and jerseys, was to sign Joe Namath to an unprecedented contract. Werblin's gamble would later pay off as Namath, who became a public star, led the Jets on to victory in Super Bowl III, though by then Werblin had sold his stake in
8775-660: The current name was adopted in 1963 and the franchise moved to Shea Stadium in Queens in 1964, then to the Meadowlands Sports Complex in New Jersey in 1984. The team's training facility was located at Hofstra University on Long Island until 2008, when the Atlantic Health Jets Training Center opened in Florham Park. The Jets advanced to the AFL playoffs for the first time in 1968 and went on to compete in Super Bowl III where they defeated
8892-510: The development of the Jets during his tenure as co-owner and eventual sole owner. Hess had often fought for improvements while the team was a tenant at Shea Stadium but generally stayed away from football operations, allowing his coaches and general manager to make football-related decisions. Becoming the team's majority stockholder in 1973, Hess bought Philip H. Iselin's share upon his death in 1976 after which only two of Hess' partners remained, Townsend Martin and Helen Dillon, who had inherited
9009-562: The distinction of being the final team to host a game at the Polo Grounds, a 19–10 loss to the Buffalo Bills on December 14, 1963. Wismer hoped the then Titans could play in what would become known as Shea Stadium beginning in 1961. However, funding difficulties and legal problems delayed construction of the stadium. Wismer signed a memorandum of understanding in late 1961 to secure the Titans' new home. That memorandum recognized that
9126-424: The end of the season. Thereafter, Rich Kotite was selected to lead the team to victory; instead he led the Jets to a 4–28 record over the next two years. Kotite stepped down at the end of his second season, forcing the Jets to search for a new head coach. Hess lured then-disgruntled New England Patriots head coach Bill Parcells to New York in 1997. Parcells led the team back to relevance and coached them to
9243-408: The ethanol's hydroxyl group, and each molecule alters the polarity field of the other. The attraction allows closer spacing between molecules than is usually found in non-polar mixtures. Thus, alc/vol is not the same as volume fraction expressed as a percentage. Volume fraction, which is widely used in chemistry (commonly denoted as v/v), is defined as the volume of a particular component divided by
9360-475: The facemasks from white to black, and adding a set of green pants and white socks to be worn with the white jerseys. The Jets were the first NFL team to wear a "throwback" uniform, in 1993 for a home game against the Cincinnati Bengals , celebrating the 25th anniversary of the 1968 championship team . The jersey and pants mimicked the 1963–77 design, although the team wore its regular green helmets with
9477-584: The fact that not all sugar is converted into alcohol. All values are measured at 20 degree C. A B V = − 118772 × SG final × ( Plato start − Plato final ) ( Plato start − 193.765 ) × ( Plato start + 1220 ) {\displaystyle ABV={\frac {-118772\times {\text{SG final}}\times ({\text{Plato start}}-{\text{Plato final}})}{({\text{Plato start}}-193.765)\times ({\text{Plato start}}+1220)}}} where SG final
9594-439: The fifth overall pick with the intent of making him the franchise centerpiece. Ryan and Sanchez led the team to back-to-back AFC Championship Game appearances during their first two years, but the team never made the playoffs again during their tenure. The Jets had a 6–10 season in 2012 and a 8–8 season in 2013. After a 4–12 season in 2014, Sanchez was released, while Ryan and general manager John Idzik were fired. Prior to
9711-511: The first NFL playoff game in the stadium's history, falling to the Patriots on December 28, 1985. As the Jets sought to become a stronger franchise and remove themselves from their counterparts' shadow, the team entered into negotiations with the Metropolitan Transportation Authority in an attempt to build a stadium on the west side of Manhattan , entering a bidding war with TransGas Energy Systems and Cablevision for
9828-412: The fourth quarter scoring 23 unanswered points, eventually winning in overtime with a 40-yard John Hall kick. When Rex Ryan became New York's head coach, there was an increased war of words between the clubs culminating with Ryan flashing an obscene gesture to heckling Dolphins fans in January 2010. The rivalry continued between both teams when Sal Alosi , then the strength and conditioning coach of
9945-526: The game, a 29–14 Giants win. The two teams met again on December 6, 2015, with the Jets coming from behind and winning 23–20 in overtime. The teams met again in 2019, with the Jets taking the win 34–27. On October 29, 2023, the Jets won 13–10 in overtime as the visitors. As of the 2023 season, the Giants lead the all-time series 8–7. The Jets' original uniforms, as the Titans of New York in 1960, were navy blue with old gold numerals, gold pants with two parallel blue stripes on each side, and navy blue helmets with
10062-451: The jet-plane decal was replaced with a white football shape outlined in green, with the word "JETS" in thick green sans-serif italics in front of "NY" in green outline serif lettering, and a miniature football at bottom center. The decals were difficult to see from a distance (or on television), so the colors were reversed and the decals slightly enlarged in 1965. This design remained largely unchanged through 1977, apart from some variations to
10179-413: The late '90s) in the test markets of Springfield, Illinois ; Providence, Rhode Island ; Knoxville, Tennessee ; and San Diego, California , in 1973, and heavily marketed using masculine pro sports players and other "macho" figures of the day in an effort to sell to the key beer-drinking male demographic. Miller Lite was introduced nationally in 1975. and became the first successful mainstream light beer in
10296-445: The letters "E" and "T"; the helmet decal was a secondary logo featuring only the "JETS" wordmark and football. The team also introduced a black alternate uniform with green striping and white numerals outlined in green. In 2022, with league rule changes allowing for a second helmet shell, the black uniform was paired with a matte-black alternate helmet with a metallic-green facemask and the "JETS" logo in green outlined in white. In 2023,
10413-653: The level of alcohol-free beers is typically the lowest commercially sold 0.05. It is near impossible for a healthy person to become intoxicated drinking low-alcohol drinks. The low concentration severely limits the rate of intake, which is easily dispatched by human metabolism. Quickly drinking 1.5 L of 0.4% alc/vol beer in an hour resulted in a maximum of 0.0056% BAC in a study of German volunteers. Healthy human kidneys can only excrete 0.8–1.0 L of water per hour, making water intoxication likely to set in before any alcoholic intoxication. The process of ethanol fermentation will slow down and eventually come to
10530-448: The long-running "Great Taste...Less Filling" campaign, was denounced by critics as depicting women as sexual objects. The commercial featured two beautiful young women, a blonde (Tanya Ballinger) and a brunette (Kitana Baker), discussing the classic "Great Taste/Less Filling" debate, except they engaged in a catfight , hence the ad's title. The fight moving from a fountain to a mud pit, with the girls stripping each other of their clothing in
10647-456: The numeral and lettering typefaces, the angle of the helmet decals, and adjustments to the shoulder and sleeve striping due to changes in NFL jersey tailoring and materials. The Jets' first major design change was made for the 1978 season. The kelly green and white color scheme was retained; the new helmets were solid green with white facemasks, no stripes, and a stylized "JETS" wordmark in white on each side. The mark featured angular lettering and
10764-531: The partnership, Werblin agreed to be bought out in 1968. Werblin remained involved in the sports community and became the first chairman and CEO of the New Jersey Sports and Exposition Authority where he helped to create the Meadowlands Sports Complex, including Giants Stadium. Leon Hess became well known for his Hess Corporation gas stations; however, he also played an instrumental part in
10881-523: The playoffs since then, and currently hold the longest active playoff drought in the NFL and are tied with the Buffalo Sabres in the "Big 4" North American sports leagues . The Jets also have the longest championship drought among New York's major professional sports franchises, having eclipsed the New York Rangers ' 54-year drought (from 1940 to 1994) in 2023. The first organizational meeting of
10998-538: The process. An uncensored version of the commercial ended with the women, stripped down to their underwear, sharing a passionate kiss. The girls received much publicity from the commercial, and later starred in a few related commercials, videos and events. In 2006, Miller Lite had an advertising campaign called Man Laws featuring celebrities that include actor Burt Reynolds , professional wrestler Triple H , comedian Eddie Griffin , and former American football player Jerome Bettis . The celebrities and other actors were in
11115-426: The regular season. The pinnacle of the rivalry came on August 17, 1969, when the Jets and Giants met for the first time, in a preseason game which was viewed as a "turf war" by both sides. The Giants, considered a mediocre team at the time, were regarded as underdogs and faced considerable scrutiny from their fans and the media. The Jets 37–14 win resulted in the firing of Giants coach Allie Sherman . The Jets met
11232-423: The resulting alcohol concentration by volume can be written: where SBV fermented is sugar by volume (g/dL) converted to alcohol during fermentation and GECF is the glucose-ethanol conversion factor: where 46.069 is the molar mass of ethanol and 180.156 is the molar mass of glucose and fructose . Sugar by volume is calculated at the beginning (start) and at the end (final) of the fermentation: where Brix
11349-469: The rights to the West Side Yard property—Hess, prior to his death, had been approached by former mayor Rudy Giuliani about bringing the team to the West Side when their lease at Giants Stadium expired in 2008. Cablevision was fixated against the Jets owning the land as Madison Square Garden , located only a few blocks away, would be forced to compete with the stadium. Team owners had voted, 31–1, with
11466-401: The rivalry took place on September 23, 2001, when Jets linebacker Mo Lewis tackled Drew Bledsoe , leaving the veteran with internal bleeding . This provided an opportunity for Tom Brady to take over as the starting quarterback and during his tenure, Brady successfully guided New England to six Super Bowl titles. In 2006, Eric Mangini , an assistant under Belichick, left New England to join
11583-438: The series took place in Week 5 of the 1981 season with a 28–28 draw. The Jets' best chance to reach the Super Bowl after the Super Bowl III victory was thwarted by A.J. Duhe in 1983 whose interception return for touchdown on a rain-soaked field in the conference championship game was the decisive score. This remains as the lone postseason meeting in the series. One of the most famous games in Jets history took place in 1994 when
11700-458: The shoulders and cuffs, above and below the TV numerals, and the pants were white with two parallel green stripes on each side. The new helmets were white with a single green stripe down the center; the logo on each side was a silhouette of a jet airplane in green, with the word "JETS" in thick white sans-serif italics along the fuselage. In 1964 the single green center stripe became two parallel stripes, and
11817-563: The sponsoring of Don Prudhomme 's Larry Dixon -driven NHRA top fuel dragster from 1997 to 2007. Prior to that, Dixon was sponsored by Miller Genuine Draft . Additionally, Miller Brewing sponsored the Unlimited hydroplane of R.B. "Bob" Taylor in 1984 with the U-7 "Lite All-Star", driven by Tom D'Eath. The following year, Miller switched teams and brands with the "Miller American" Unlimited hydroplane owned by Fran Muncey and Jim Lucero—which resulted in
11934-682: The spotlight. However, upon hiring head coach Rex Ryan, Johnson had an increased presence as he molded the Jets into his team. In 2017, Woody Johnson was appointed by President Donald Trump as the United States Ambassador to the United Kingdom . Once his post was confirmed, his brother Christopher Johnson became a co-owner and took over the day-to-day operations for the team, including personnel decisions. Woody Johnson's term as ambassador ended in 2021, and he took over ownership duties from Christopher. Owner Harry Wismer sought out
12051-515: The stake from her father Donald Lillis, upon his death. Hess began to buy out the remaining partners in 1981 when he bought Martin's 25% stake for $ 5 million. Hess bought Dillon's stake three years later for another $ 5 million, acquiring sole control of the team. Hess had a passion for his team and took losses hard. In 1995, following a mediocre 6–10 season under Pete Carroll , despite generally shying away from football operations, Hess announced "I'm 80 years old, I want results now" during
12168-429: The stars, generally in some sort of competition between the 'Less Fillings' and the 'Taste Greats'. The ads usually ended with Rodney Dangerfield somehow being the goat of the losing team. In one of the last spots to feature Dangerfield, the Miller Lite alumni are competing in a bowling match. It is the last frame of a tie game, and Ben Davidson grumbles to Dangerfield, "All we need is one pin, Rodney." Dangerfield rolls
12285-442: The sum of all components in the mixture when they are measured separately. For example, to make 100 mL of 50% alc/vol ethanol solution, water would be added to 50 mL of ethanol to make up exactly 100 mL. Whereas to make a 50% v/v ethanol solution, 50 mL of ethanol and 50 mL of water could be mixed but the resulting volume of solution will measure less than 100 mL due to the change of volume on mixing, and will contain
12402-612: The taste when nothing changed in the beer itself. Miller Brewing Company began their NASCAR sponsorship in 1983 with driver Bobby Allison , advertising the Miller High Life brand and later in 1990 with driver Rusty Wallace , advertising the Miller Genuine Draft brand. In 1997, the company began advertising the Miller Lite brand on Wallace's #2 Penske Racing car. The car later earned the nickname "Blue Deuce" , due to its number and blue paint scheme. Wallace retired following
12519-627: The team and the league a success. His efforts began to accrue debt as the Titans' first two seasons were mediocre with attendance dropping in the team's second year. The franchise was sold for $ 1 million to a five-man syndicate headed by Sonny Werblin of the Gotham Football Club, Inc., in February 1963. Sonny Werblin graduated from Rutgers University and was employed by the Music Corporation of America , eventually becoming president of
12636-575: The team from certain bankruptcy, purchasing the lowly Titans for $ 1 million in 1963. Werblin renamed the team the New York Jets since the team would play near LaGuardia Airport and because it rhymed with the New York Mets as they would be playing in Shea Stadium . The new name was intended to reflect the modern approach of his team. The Jets' owners hired Weeb Ewbank as the general manager and head coach. Ewbank and quarterback Joe Namath led
12753-405: The team. Werblin's partners, Townsend B. Martin, Leon Hess , Donald C. Lillis , and Philip H. Iselin , had a falling out with Werblin over the way the team was run—though the franchise had begun to make a profit, Werblin was making all the policies and decisions himself with little or no input from his partners, much to their dismay. Though Werblin initially resisted their ultimatum to dissolve
12870-545: The third consecutive losing season. The Jets used their first round pick, third overall, on quarterback Sam Darnold from USC. Adam Gase was hired to replace Bowles prior to the 2019 season. Gase's tenure saw the Jets go 7–9 in 2019 and 2–14 in 2020, missing the postseason both years. Gase was fired following the 2020 season. Prior to the 2021 season, the Jets hired former 49ers defensive coordinator Robert Saleh as head coach. The Jets used their first round pick, second overall, on BYU quarterback Zach Wilson. The 2021 season saw
12987-497: The vintage packaging full-time, including on bottles and tap handles, mirroring the unexpected success that PepsiCo had in 2009 with its Pepsi Throwback & Mountain Dew Throwback lines in tapping into the retro -themed packaging market. The unexpected sales increase, combined with wanting to differentiate the packaging from Bud Light, were factors in the decision, with some consumers even stating that Miller actually improved on
13104-471: Was developed by the McCann-Erickson Worldwide advertising agency . In the prime of the campaign, television commercials typically portrayed a Lite Beer drinker noting its great taste followed by another who observed that it was less filling. This usually led to a parody of Wild West saloon fights in which every patron got involved in the dispute for no real reason, though in this case it was always
13221-447: Was first introduced to the market by New York's Rheingold Brewery as "Gablinger's Diet Beer", brewed using a process developed in 1964 by chemist Hersch Gablinger of Basel, Switzerland. The version that evolved into Miller Lite had its origins in a recipe developed in 1967 by Joseph L. Owades , PhD, a biochemist working for Rheingold. Next, the recipe was offered by Owades to Chicago 's Peter Hand Brewing . That year, Peter Hand Brewing
13338-404: Was interested in renewing the team's lease at Shea, which was due to expire in 1983. Hess negotiated with New York mayor Ed Koch . Hess wanted the city to redevelop the stadium to expand its capacity. He also hoped to renegotiate other aspects of the lease—the Jets received no money from ticketholders parking at Shea. Hess's proposals met resistance from Koch. When negotiations reached an impasse,
13455-404: Was offering Belichick a $ 1 million bonus to stay put. However, Belichick had not spoken to the two potential new owners, Woody Johnson and Charles Dolan, and had issues with both because the original agreement with Hess was no longer there; "the whole ownership configuration at that point in time was a major factor in my decision much more than a personal relationship." A critical turning point of
13572-451: Was purchased by a group of investors, renamed Meister Brau Brewing, and Lite was soon introduced as Meister Brau Lite, a companion to their flagship Meister Brau. Under the new management, Meister Brau Brewing encountered significant financial problems, and in 1972, sold several of its existing labels to Miller. The recipe was relaunched simply as "Lite" on packaging and in advertising (with "Lite Beer from Miller" being its "official" name until
13689-442: Was unknown among the other NFL owners at the time of his $ 635 million purchase of the franchise. However, Johnson had a passion for sports according to former Knicks general manager Ernie Grunfeld and desired to own his own team. Johnson has been considered to be an enabler who wants the best from his employees. Much like Hess, Johnson left many of the football related decisions up to his management team and tended to avoid
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