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Melodrama World Tour

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A concert tour (or simply tour ) is a series of concerts by an artist or group of artists in different cities, countries or locations. Often, concert tours are named to differentiate different tours by the same artist and to associate a specific tour with a particular album or product. Especially in the popular music world, such tours can become large-scale enterprises that last for several months or even years, are seen by hundreds of thousands or millions of people, and bring in millions of dollars in ticket revenues. A performer who embarks on a concert tour is called a touring artist .

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61-511: The Melodrama World Tour was the second concert tour by New Zealand singer-songwriter Lorde , undertaken in support of her second studio album, Melodrama (2017). Lorde headlined several music festivals before commencing the tour, and went on to communicate frequently with stage designer Es Devlin to plan the show's design. European shows began in September 2017, followed by dates in Oceania and

122-463: A road manager whereas large concert tours are managed by a tour manager . The main challenge in concert tours is how to move the performance's logistics from one venue to another venue, especially for a transcontinental tour. Tour logistics should be very organized and everything has to happen on time and in the right order as planned. Autoweek magazine estimated 30 to 50 trucks were required by Taylor Swift 's The 1989 World Tour to bring all

183-526: A 60 percent stake in the company. By 2001, Schouw had fully acquired Martin and delisted it from the stock exchange. Martin expanded production in 2002 through a new 11,500-square-meter (124,000 sq ft) factory in Frederikshavn , and a year later the company began outsourcing production to China at a factory in Zhuhai . In 2006 Mach Audio was phased out. Martin enjoyed continued growth until 2008 but

244-499: A North American leg was announced. Lorde revealed her opening acts would be Mitski , Tove Styrke , and Run the Jewels on 4 October 2017. Shortly after the 60th Annual Grammy Awards , Lorde tweeted, "If you're debating whether or not I can murder a stage ... come see it for [yourself]" after it was reported that she was the only Album of the Year nominee not to be offered a solo performance at

305-522: A Palestinian New Zealander activist. It urged Lorde to cancel her Israel tour, saying that the "Israeli government's policies of oppression, ethnic cleansing, human rights violations, occupation and apartheid ". Lorde issued a statement on Twitter thanking her fans for educating her about the Israeli–Palestinian conflict saying, "I'm not too proud to admit I didn't make the right call [by booking this tour]". Boycott activists and supporters including

366-496: A cover of Frank Ocean 's 2016 song " Solo " in an identical setting. Lorde introduced "Liability" saying, "This is another song about being alone". During "Sober II (Melodrama)", the container ascended and tilted sideways to show all the dancers reenacting a fight in slow motion lit with red and violet hues. As the outro played, Lorde left the stage to change her outfit. Quotes from American journalist Joan Didion 's 1968 essay collection book Slouching Towards Bethlehem were shown on

427-402: A flask and smoking a joint as they apply their makeup. The song ended with Lorde performing a synchronized dance routine with her dancers. Two female dancers mimed each other's actions during " Buzzcut Season ". Lorde opened the left door of the container and walked inside as the lights shifted from yellow to pink and left momentarily. She introduced "400 Lux" saying, "This is for the kids from

488-613: A full-page advertisement in the Washington Post , with the headline "Lorde and New Zealand ignore Syria to attack Israel", and called her a "bigot", saying that there was what they called a double standard in that she would at the same time be touring Russia, despite Putin's support for the Syrian regime and its killings in Syria . The criticism was one of several angry denunciations from well-known Israelis and Jewish leaders of her cancellation, and

549-539: A left/right P.A. plus the sides, you get your angles and lasers sighted-in on four hangs, and you're done. With 360, you add two more. With this show, those guys are sighting-in 11 hangs, and that's not even including the (flown) subs — and that's at least two-and-a-half times as many motors as in a typical rock show. Philip Harvey, a mixing engineer, utilized the Solid State Logic L500 Plus keypad that detects each instrument and displays it as small circle on

610-670: A line of smoke machines. Martin's current product line includes the Martin MAC Viper, the LED MAC Quantum series and MAC Aura and the RUSH DJ range, a successor to the Martin Mania range. Another of Martin's current product line is the Era series featuring the era 400 performance, the era 500 hybrid up, the era 600 performance, the era 300 profile and the era 800 performance. In October 2018

671-574: A maximum trim height of 48 ft (15 m). It was sealed underneath a slip stage, allowing the container to ascend from downstage when the slip opens. Lorde collaborated with lighting designer Martin Phillips on stage lighting. They created an outline of the container with 16 Martin by Harman VDO Sceptrons. The interior featured eight Solaris Flare Q+ units while its exterior was illuminated with four Robe Robin BMFL Blades. Philips and Lorde also worked on

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732-884: A new form of theatrical entertainment, a fusion of song, performance art, innovative stage craft, and state-of-the-art technology. She managed to popularize the Las Vegas residency as a desirable way for top artists to essentially tour in place, letting their fans come to them. American singer Lady Gaga , who cancelled the 2018 European leg of her Joanne World Tour , signed for a Las Vegas residency to help manage her fibromyalgia illness, which can be exacerbated by touring. The 2015 study by charity Help Musicians found that over 60% of musicians suffered from depression or other psychological issues, with touring an issue for 71% of respondents. Martin Professional Martin Professional ( Harman Professional Denmark ApS )

793-751: A number of major international events such as the 2001 Eurovision song contest in Copenhagen, the 2004 Summer Olympics in Athens and at the Beijing 2008 summer olympics where Martin was the main provider of automated lighting with over 1100 luminaries at the opening ceremony. Furthermore, Martin is one of the chief technology companies in the Aarhus area, and has a strategic partnership with Aarhus University School of Engineering. Early on, Martin specialized in fog effect machines ; They produced few lighting fixtures. In 1993,

854-451: A promotional campaign to support an album release. Hence, new songs from the respective album are included on its tour's setlist . Some tours are known as "greatest hits tours" or "reunion tour" without any new material or specific album release, such as Fleetwood Mac 's 2009 Unleashed tour and No Doubt 's 2009 Summer Tour . Taylor Swift 's The Eras Tour (2023–2024) is a retrospective of her career to that point, where each act of

915-415: A rope ladder were added although its size was not altered. The container could support seven performers and tilt at a 10 degree angle when occupied; unoccupied, it could tilt at a 30 degree angle. Richard Young, the tour's production director, said the purpose of the container was to mirror the album's storyline, saying: We reveal the tank a third of the way in; it goes up and down and dancers get into it. At

976-411: A screen during an interlude. Lorde was shown in silhouette form inside the container with a male dancer as the song " Supercut " played. The container was illuminated in purple and pink hues. She laid down in the opposite direction of the dancer during the outro. During " Royals ", the box pulsated white flashing lights. Lorde performed " Perfect Places " by herself as a video of a burning house played in

1037-481: A small selection of disco lights in 1987. Its name was acquired through cooperation with a French smoke machine company. In 1993 Martin established Mach, an audio unit. In 1994 the revenue exceeded 100 million Danish kroner and in 1995 the company was listed on the Copenhagen Stock Exchange , raising a net value of 85.5 million Danish kroner. In 1999, Danish industrial firm Schouw & Co. purchased

1098-545: A solo trek through North America. Dates in other European cities soon followed along with various festival performances. The show consisted of three segments and two costume changes. The first featured Lorde in a dark outfit, while during the second segment she wore a lighter costume. The set list consisted of songs from her debut and second studio albums. She also performed one of several cover versions of songs at each show and premiered an unreleased song titled "Precious Metals". An alternate set list with several video interludes

1159-477: Is Taylor Swift 's Eras Tour , with $ 2.089 billion earned from 125 shows. In 2024, Coldplay 's Music of the Spheres World Tour became the second tour to gross $ 1 billion in revenue. In third place is Elton John 's Farewell Yellow Brick Road , with a total gross of $ 939 million from 2018–2023. On fourth place is Ed Sheeran 's ÷ Tour , with a gross of $ 776.2 million. On fifth place

1220-400: Is U2 's 360° Tour , with $ 736.4 million. Global touring revenue reported to Billboard Boxscore exceeded $ 5.5 billion in 2016. Due to the collapse of record sales in the 21st century, concert tours have become a major source of income for recording artists. Besides the tickets, touring also generates money from the sales of merchandise and meet-and-greet packages. However,

1281-498: Is a Danish manufacturer and distributor of stage and architectural lighting and effects fixtures. It is owned by Harman International Industries , a subsidiary of Samsung Electronics . The company is based in Aarhus, Denmark . The history of Martin began in 1978 when founder Peter Johansen realized how to make a smoke generator from a coffee maker. The company was founded in Aarhus in 1986 and began producing primarily fog machines and

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1342-439: Is a peculiar thing, it doesn't suit me particularly well. I'm a real homebody and I get so much joy in the small things." A concert residency concept is offered as an alternative to performers who just need to stay in one venue and the fans come to see them. The concept has been revitalized in the 21st century by Canadian superstar Céline Dion with the success of her A New Day... residency (2003–2007). Her residency introduced

1403-433: Is located on the stage forefront. Her set also used "five arrays directly above the stage", four extension arrays, nine speakers as well as 16 KS-28 subwoofers . Upstaging, Inc. distributed lighting and video supplies and operated as a rigging vendor for the tour. Chris Russo, director of touring for Firehouse, commented that rigging the stage was a challenge, saying: The Lorde tour was more of everything. Usually, you hang

1464-773: The Dallas Observer praised her for delivering a "polished, confident and emotionally charged set". Exclaim! writer Anna Elger awarded the Vancouver show an eight out of ten, calling it an "ambitious and confidently executed production that showed the New Zealand pop star embracing performing on the biggest stages of her career thus far". Ed Masley of The Arizona Republic described the Glendale show as an "artful blend of modern dance , performance art and classical ballet ". The Seattle Times writer Michael Rietmulder said that while

1525-726: The Palestinian Campaign for the Academic and Cultural Boycott of Israel welcomed Lorde's cancellation of her Israeli tour. In contrast, pro-Israel groups and supporters including the actress Roseanne Barr criticised Lorde's action. Israeli Culture and Sports Minister Miri Regev and the Israeli Ambassador to New Zealand Itzhak Gerbeg also issued statements urging Lorde to reconsider her cancellation; Gerbeg invited Lorde to meet with him. American Orthodox Rabbi and author Shmuley Boteach 's organization "The World Values Network" placed

1586-457: The " Sydney Opera House impulse response" to create a deeper and augmented effect. The show was divided into three segments and an encore . The main show began with a dark stage for "Sober". Six dancers were onstage in different poses as lights faded in and out; they moved downstage as Lorde began to sing. She was concealed from the audience until the second verse when a pair of lights revealed her. After concluding "Homemade Dynamite", she greeted

1647-487: The "L-ISA Controller screen" with a map locating each speaker. Harvey operated at a range of 102-107 db . The L-ISA Processor stabilized sound variances; Sugden compared its sound to watching a jazz performer in a cabaret show. For Lorde's vocal layering and texture, Harvey used two reverberation systems, a MultiRack: the Waves Abbey Road Reverb Plates and IR-Live Convolution Reverb, with the latter using

1708-623: The London show a four out of five star rating, complimenting her self-aware attitude but felt her cover of Phil Collins ' 1981 song " In the Air Tonight " was "out of place". Greg Kot of the Chicago Tribune called her show "stark, personal, a little weird — and more engaging and relatable because of it". Uproxx writer Philip Cosores praised Lorde's versatility as a performer on stage and called her music and spirit "vital", while Preston Jones of

1769-584: The MAC 350 Entour LED based automated lighting fixture. The LED technology used in the product was a result of a three-year collaboration with Aalborg University . Furthermore, the MAC Aura luminaire and MAC Viper Profile won the PLASA award for innovation in 2011 and 2012 respectively. Martin started moving its production back to Denmark in the first half of 2012 their factory in Frederikshavn with 26 new employees. The move

1830-643: The Milwaukee tour date. Ticketmaster offered a discount code, reducing the price of premium seats from $ 99 (NZ$ 137) to $ 39 (NZ$ 53). However, it was reported that New Zealand tour dates sold out in minutes, with half of those tickets sold during pre-sales. Anschutz Entertainment Group , a promoter for the tour, also offered free upgrades to lower seats and closed off venue's upper tiers. Pollstar placed Lorde at number 21 on their Global Concert Pulse list with an average gross of $ 477,931 and 7,191 average ticket sales based on data taken from 11 cities. The average ticket price

1891-644: The Zionist Federation of New Zealand and the Jewish Council of New Zealand were also critical of her, though the ad itself was met with a distancing by the Jewish Council. In response to Boteach's poster, one hundred actors, writers, directors, and musicians including Roger Waters , John Cusack , Angela Davis , Mark Ruffalo , and Viggo Mortensen published a joint letter in The Guardian defending Lorde's stand. On 31 January 2018, three Israeli teenagers sued

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1952-509: The activists who wrote the open letter for "emotional damage" resulting from the concert's cancellation. An Israeli court ruled the two activists had to pay $ 18,000 in damages, however the judgement was not automatically enforceable under New Zealand law. The activists responded to the ruling by saying they had no intention to pay the fine, instead opening a crowdfunding campaign to support the Gaza Mental Health Foundation. Lorde

2013-550: The audience. For the encore, Lorde used a drum pad (MPD24 MIDI controller) for " Loveless "; she also performed an unreleased song titled "Precious Metals". During the last song " Team ", Lorde stepped outside the stage to sing an extended verse of the song while greeting fans. She concluded her performance by taking a bow and leaving the stage. The Melodrama World Tour received critical acclaim. Jon Caramanica of The New York Times praised her stage presence, saying: "She smiles and sighs as easily as she loses herself in reverie when

2074-429: The background. During "Green Light", two green and blue spotlights shone on her during the start of the performance while green lights strobed before the chorus. Rope ladders descended from the container for each dancer to use. The song slowed before the final chorus began as Lorde told the crowd, "I need you to dance. I need you to sing. I need you to give me everything. Can you do that?". Star-shaped confetti shot out into

2135-522: The brand under its own company. In August 2015 Harman announced the intention to close the factory in Frederikshavn. The closure was completed on 31 March 2016. In March 2018 the M-Series range of lighting controllers and software were acquired by Elation Professial. Harman sees lightning as the core product. Since then Martin belongs to Harman Professional Solutions. Martin has been displayed both

2196-606: The ceremony. Prior to starting her tour, Lorde made several festival appearances as a headliner to promote her album Melodrama . She appeared at Glastonbury in the United Kingdom, where her set was widely praised by critics. A month later, she performed at Osheaga in Montreal, with Tove Lo serving as a special guest, performing a duet of " Homemade Dynamite " with Lorde. She also headlined Lollapalooza in Chicago; however, her set

2257-750: The company started producing the Mach series of live sound products, which were quickly discontinued. By 1997, the company realized its full potential as a leading manufacturer in the emerging market of DMX intelligent stage lighting products with the launch of the MAC 500 and 600. Martin's most prominent product to date is the MAC 2000 moving head fixture. It is used primarily by large theaters, concert producers and major television networks and production companies. In addition to moving heads, Martin also manufactures flat mirror and rotating drum-style scanners, strobes, color changers, semi-intelligent effects, LED fixtures , controllers for Intelligent lighting, media servers and

2318-408: The concert represents one of her albums . In another case, artists embark on a concert tour to celebrate the anniversary of their past albums, such as U2 's 2017 tour to mark the 30th anniversary of The Joshua Tree (1987) and Janet Jackson 's 2019 tour to commemorate the 30th anniversary of Janet Jackson's Rhythm Nation 1814 (1989). A farewell tour is a concert tour intended to signal

2379-448: The container during " Yellow Flicker Beat ". A video of Lorde spray-painting a car in an abandoned parking lot played in the background; the container tilted sideways several times during the performance. After completing the song, she spoke to the crowd about the previous year of her life; her dancers placed fluorescent light tubes around the stage before she sang " Writer in the Dark ". She sang

2440-467: The container's design was "not in any way new and the geometry precedes all of us". She later posted an image of a similar design she made for the English National Opera ’s rendition of Carmen in 2007. Concert tour Different segments of longer concert tours are known as "legs". The different legs of a tour are denoted in different ways, dependent on the artist and type of tour, but

2501-473: The crowd with, "Hello and welcome to the Melodrama World Tour!". During " Tennis Court ", one dancer stood on top of a transparent container box, facing the audience with a spotlight shining on her. The next song, " Magnets ", was performed with three dancers behind Lorde; three spotlights illuminated the stage in pink and purple colours. A video played in the background showing four women in a car sharing

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2562-511: The duration of the tour. Lorde changed the covers as the tour progressed. In December 2017, Lorde cancelled her scheduled June concert in Israel following an online campaign by Palestinian solidarity activists supporting the Boycott, Divestment and Sanctions campaign. The online campaign included an open letter published on The Spinoff New Zealand online magazine by a Jewish New Zealander activist and

2623-465: The end, the dancers ride the tank into the grid, and the party floats away. [Lorde] walks away, leaving the party going on behind her. Shannon Nickerson, Tait Towers' project manager, considered two factors for the container's design: its ability to be disassembled and shipped with "minimal square footage" and to provide movement around the stage. The container measured 21 ft (6 m) wide, 7 ft (2 m) deep, and 8 ft (2 m) high with

2684-523: The extent that they choose to try it on for themselves. But don't steal — not from women or anyone else — not in 2018 or ever". John McGuire, owner of Trask House, the company that designed West's stage, sent an email to The New York Times stating that Lorde was not the first artist to implement the idea, saying, "Cubes and floating aren't new to Kanye West, stage design or architecture. A quick google of floating glass box brings up many instances of suspended glass cubes". Devlin, Lorde's stage designer said that

2745-460: The law and as such she shouldn't be able to perform. Lorde performed as scheduled. On 12 November 2018, Lorde uploaded several Instagram Stories comparing the stage design used on her tour to Kanye West and Kid Cudi 's Kids See Ghosts show at the Camp Flog Gnaw festival. On the last upload, she wrote: "I'm proud of the work I do and it's flattering when other artists are inspired by it, to

2806-486: The most common means of separating legs are dates (especially if there is a long break at some point), countries and/or continents, or different opening acts. In the largest concert tours, it has become more common for different legs to employ separate touring production crews and equipment, local to each geographical region. Concert tours are often administered on the local level by concert promoters or by performing arts presenters . Usually, small concert tours are managed by

2867-417: The recording sessions for Melodrama . For her Coachella set they collaborated with Tait Towers, a live event engineering firm, to create a 20 ft (6 m)-long "see-through container"; after a successful show, she opted to employ the container for her tour. Several modifications were made to the container to suit the size of each dancer who would occupy the vessel. Four hoists , four hatch doors and

2928-406: The retirement of a singer, the disbanding of a band, or the end of a show's run. Many of the tours end up not being the last tour, with frequent regroupings, or revivals of shows. Luciano Pavarotti 's 2004 tour and Kenny Rogers 's 2015–2017 tour are examples of farewell tours which were the last to be staged before their deaths. As of October 2024, the highest-grossing concert tour of all time

2989-483: The song demands it". Caramanica also noted how the "most striking moments were the most bare". Echoing similar thoughts, Jim Harrington of The Mercury News lauded Lorde for her personality, saying she "dominated our attention and fascination during each and every moment of the concert". Los Angeles Times ' writer Mikael Wood complimented Lorde for being able to create a "sense of intimacy" in such an "expansive space". The Independent ' s Daniel Wright gave

3050-407: The song. A video played showing monarch butterflies pollinating flowers, a woman graciously falling into a pool and two lovers kissing. During the song's outro , all six dancers lifted Lorde horizontally as she concluded the song. Each dancer mimed one another's movements during " Hard Feelings ". One dancer remained inside the container as it ascended. The dancer from the previous song remained in

3111-456: The stage, sound equipment, instruments, props, and clothes. When Beyoncé visited the United Kingdom with her 2016 The Formation World Tour , it took seven Boeing 747 air freighters and a fleet of more than 70 trucks to get her stage set and other gear to the venues. The logistics phase of that tour did not include transportation of the backstage staff, musicians, performers, and the singer herself. The majority of concert tours are part of

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3172-441: The start of the show was "lukewarm", it progressed as the set continued. Stereogum ' s Chris DeVille was critical of her "basic arena banter" but said that "she's her own kind of pop star, one with a different skill set and point of view than we’ve come to expect from people with this job". Several sources reported below-average tour sales. The Guardian reported that an estimated 6,000 concertgoers attended

3233-487: The suburbs." A video played in the background showing a woman resting her head near a car window as it drives through city streets at night. During " Ribs ", all six dancers returned to perform while a blue and green video played. Lorde stepped inside the container as an interlude played towards the end of the song. A dim blue spotlight shone on her and then faded as she changed into a bright-coloured outfit. During " The Louvre ", two dancers performed an interpretative dance to

3294-411: The tour's color palette. Due to her synesthesia , she provided him with "broad color palettes" for each song to mirror her feelings associated with them. In 2017, Lorde's production team collaborated with Firehouse Productions and L-Acoustics on a technical partnership. According to Scott Sugden, head of applications for L-Acoustics, Lorde utilized the "frontal" system, where the public address system

3355-494: The touring business suffered in the early 2020s because of the COVID-19 pandemic . Pollstar estimated the total lost revenue for the industry in 2020 at more than $ 30 billion. The mobility of concert tours requires a lot of costs, time, and energy. It is very common for musicians to not see family members for over a year during their touring. British singer Adele expressed her unhappiness of concert tours, saying "Touring

3416-577: Was $ 66.45. At the end of 2018, Lorde ranked number 122 on the site's Top 200 North American Tours with an average gross of $ 509,357, 7,803 in average ticket sales and an average ticket price of $ 65.28. It was reported that tour dates in the United Kingdom, Australia (Perth and Sydney) as well as US locations in Washington, D.C., and Brooklyn were sold out. This set list is from the show on March 1, 2018, in Milwaukee . It does not represent all concerts for

3477-614: Was cut short due to inclement weather. Lorde made other appearances including at Roskilde in Denmark, Fuji Rock in Japan, Bumbershoot in Seattle, and Life is Beautiful in Nevada. After performing " Green Light " and " Liability " on the 11 March 2017 episode of Saturday Night Live , Lorde met with stage designer Es Devlin to outline a set design for her tour. The pair communicated frequently during

3538-513: Was hit hard by the financial crisis and reported a loss of more than 200 million Danish kroner in 2009 and had layoffs of 130 employees at their production sites in Frederikshavn. Continued innovation especially within LED technology has helped the company through the crisis and resulted in several product awards. In 2010 the Confederation of Danish Industries awarded with its annual product price for

3599-487: Was made possible by a reduced labor demand in Martins new production lines. In 2013 Harman International Industries completed the acquisition of Martin from Schouw. The acquisition did not include the two factories in Frederikshavn, but included an agreement to rent the buildings from Schouw. The acquisition led to the release of the Mach brand which was sold to a cooperation of Canadian and Hong Kong investors. They relaunched

3660-468: Was performed during the first European leg of her tour. The show received critical acclaim, with critics complimenting her stage design and her presence. Lorde announced dates for the Europe and Oceania legs of her tour via Twitter on 8 June 2017. Her tweet was accompanied by the release of a new song titled " Sober " (2017) and the announcement of the opening act for her tour, Khalid . The following week,

3721-662: Was scheduled to perform in Miami and Tampa Bay in April 2018. Based on anti-Boycott, Divestment and Sanctions legislation in Florida which bars companies that receive state funds from doing business over $ 1 million with organizations associated with the campaign, Member of the Florida House of Representatives Randy Fine called for the cancellation of Lorde's April 2018 concerts in Florida saying that Lorde's cancellation in Israel made her subject to

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