84-706: RTL Deutschland (previously Mediengruppe RTL Deutschland ) is a German media company based in Cologne , North Rhine-Westphalia. It was founded in 2007 as a holding company for the German television, broadcasting and content production businesses of the RTL Group , which is majority-owned by Bertelsmann . On 14 June 2021 it was announced that the Mediengruppe RTL Deutschland would be renamed in September 2021 as part of
168-892: A dialogic transmission system (many sources to many receivers) while traditional media operate under a monologic transmission model (one source to many receivers). For instance, a newspaper is delivered to many subscribers, and a radio station broadcasts the same programs to a city. Social media has been criticized for a range of negative impacts on children and teenagers, including exposure to inappropriate content, exploitation by adults, sleep problems, attention problems, feelings of exclusion, and various mental health maladies. Social media has also received criticism as worsening political polarization and undermining democracy . Major news outlets often have strong controls in place to avoid and fix false claims, but social media's unique qualities bring viral content with little to no oversight. "Algorithms that track user engagement to prioritize what
252-430: A soft cover . Magazines fall into two broad categories: consumer magazines and business magazines. In practice, magazines are a subset of periodicals , distinct from those periodicals produced by scientific, artistic, academic or special interest publishers which are subscription-only, more expensive, narrowly limited in circulation, and often have little or no advertising. Magazines can be classified as: A newspaper
336-484: A book resembling a photo album. The first collection of records to be called an "album" was Tchaikovsky 's Nutcracker Suite , release in April 1909 as a four-disc set by Odeon Records . It retailed for 16 shillings —about £ 15 in modern currency. A music video (also promo) is a short film or video that accompanies a complete piece of music, most commonly a song . Modern music videos were primarily made and used as
420-438: A catchall phrase that encompasses the aforementioned along with any game made for any other device, including, but not limited to, advanced calculators, mobile phones, PDAs , etc. Sound recording and reproduction is the electrical or mechanical re-creation or amplification of sound , often as music . This involves the use of audio equipment such as microphones, recording devices and loudspeakers. From early beginnings with
504-487: A device used to access a mass medium (the Internet). Video games may also be evolving into a mass medium. Video games (for example, massively multiplayer online role-playing games (MMORPGs), such as RuneScape ) provide a common gaming experience to millions of users across the globe and convey the same messages and ideologies to all their users. Users sometimes share the experience with one another by playing online. Excluding
588-644: A fraction of the cost of traditional marketing campaigns. Nonprofit organizations and activists may also attempt to spread content virally. Social media sites provide specific functionality to help users re-share content, such as X 's and Facebook 's "like" option. Bots are automated programs that operate on the internet . They automate many communication tasks. This has led to the creation of an industry of bot providers. Chatbots and social bots are programmed to mimic human interactions such as liking, commenting, and following. Bots have also been developed to facilitate social media marketing . Bots have led
672-739: A large part of its revenues from advertising. In addition, there is revenue from licenses for content conceived and produced on behalf of third parties; subscriptions to offerings such as TV NOW account for another share. Media company Mass media include the diverse arrays of media that reach a large audience via mass communication . Broadcast media transmit information electronically via media such as films , radio , recorded music, or television . Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email , social media sites, websites , and Internet-based radio and television. Many other mass media outlets have an additional presence on
756-678: A marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when Music Television 's format was based on them. In the 1980s, the term "rock video" was often used to describe this form of entertainment, although the term has fallen into disuse. Music videos can accommodate all styles of filmmaking, including animation , live-action films, documentaries , and non-narrative, abstract film . The Internet (also known simply as "the Net" or less precisely as "the Web")
840-472: A media studio for business users, after YouTube's Creator Studio. The discussion platform Reddit added an integrated image hoster replacing the external image sharing platform Imgur , and then an internal video hosting service, followed by image galleries (multiple images in a single post), known from Imgur. Imgur implemented video sharing. YouTube rolled out a Community feature, for sharing text-only posts and polls . According to Statista , it
924-424: A more powerful media than either TV or the internet, starting with mobile being permanently carried and always connected. Mobile has the best audience accuracy and is the only mass media with a built-in payment channel available to every user without any credit cards or PayPal accounts or even an age limit. Mobile is often called the 7th Mass Medium and either the fourth screen (if counting cinema, TV and PC screens) or
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#17328552833081008-452: A newspaper, or watching the 10 o'clock news, people can log onto the internet to get the news they want, when they want it. For example, many workers listen to the radio through the Internet while sitting at their desk. Even the education system relies on the Internet. Teachers can contact the entire class by sending one e-mail. They may have web pages on which students can get another copy of
1092-607: A number of technologies combined to produce podcasting . Podcasting is an asynchronous broadcast/narrowcast medium. Adam Curry and his associates, the Podshow , are principal proponents of podcasting. The term ' film ' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film (also called film stock ), historically the primary medium for recording and displaying motion pictures. Many other terms for film exist, such as motion pictures (or just pictures and "picture"),
1176-462: A particular subject; others function as more personal online diaries. A typical blog combines text, images and other graphics, and links to other blogs, web pages, and related media. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog) and audio (podcasting), are part of
1260-544: A positive relationship with social media, while emotional stability has a negative sloping relationship with social media. A 2015 study reported that people with a higher social comparison orientation appear to use social media more heavily than people with low social comparison orientation. Common Sense Media reported that children under age 13 in the United States use social networking services although many social media sites require users to be 13 or older. In 2017,
1344-558: A re-branding to RTL Deutschland . In this context, both the company and the broadcaster RTL got new logos and a new design. In 2000, Bertelsmann and Pearson announced that they would merge their television and radio stations and production companies. This created RTL Group , based in Luxembourg , as a leading European media company. RTL's activities in Germany were also affected by this merger; Bertelsmann had gradually increased its stake in
1428-440: A specific time. A human writes a post content and the bot posts it a specific time. In other cases, cyborgs spread fake news . Cyborgs may work as sock puppets , where one human pretends to be someone else, or operates multiple accounts, each pretending to be a person. A multitude of United States patents are related to social media, growing rapidly. As of 2020 , over 5000 social media patent applications had been published in
1512-461: A theme, which can be exampled with The Wall Street Journal as they offer news on finance and business related-topics. The first printed newspaper was published in 1605, and the form has thrived even in the face of competition from technologies such as radio and television. Recent developments on the Internet are posing major threats to its business model, however. Paid circulation is declining in most countries, and advertising revenue, which makes up
1596-463: A wider network of social media. Microblogging is another type of blogging which consists of blogs with very short posts. RSS is a format for syndicating news and the content of news-like sites, including major news sites like Wired , news-oriented community sites like Slashdot , and personal blogs. It is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts. An RSS document (which
1680-486: A worldwide attraction, especially with the addition of dubbing or subtitles that translate the original language. A video game is a computer-controlled game in which a video display, such as a monitor or television set, is the primary feedback device. The term "computer game" also includes games which display only text or which use other methods, such as sound or vibration, as their primary feedback device. There always must also be some sort of input device , usually in
1764-436: Is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint . It may be general or special interest, most often published daily or weekly. The most important function of newspapers is to inform the public of significant events. Local newspapers inform local communities and include advertisements from local businesses and services, while national newspapers tend to focus on
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#17328552833081848-490: Is a more interactive medium of mass media, and can be briefly described as "a network of networks". Specifically, it is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It consists of millions of smaller domestic, academic, business and governmental networks, which together carry various information and services, such as email , online chat , file transfer, and
1932-499: Is accessible through the Internet, along with many other services including e-mail, file sharing and others described below. Toward the end of the 20th century, the advent of the World Wide Web marked the first era in which most individuals could have a means of exposure on a scale comparable to that of mass media. Anyone with a web site has the potential to address a global audience, although serving to high levels of web traffic
2016-494: Is called a "feed" or "web feed" or "channel") contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with web sites in an automated manner that can be piped into special programs or filtered displays. A podcast is a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to
2100-409: Is estimated that, in 2022, around 3.96 billion people were using social media globally. This number is up from 3.6 billion in 2020. The following is a list of the most popular social networking services based on the number of active users as of January 2024 per Statista . A 2009 study suggested that individual differences may help explain who uses social media: extraversion and openness have
2184-403: Is not seen because of an effect known as persistence of vision , whereby the eye retains a visual image for a fraction of a second after the source has been removed. Also of relevance is what causes the perception of motion: a psychological effect identified as beta movement . Film has emerged as an important art form. They entertain, educate, enlighten and inspire audiences. Any film can become
2268-461: Is one of Germany#s leading news channels. More than 700 employees work for the entire media group in journalistic functions at 11 German and 15 international locations. Mediengruppe RTL Deutschland GmbH operates as a limited liability company ( Gesellschaft mit beschränkter Haftung ). Its corporate purpose essentially extends to looking after the overarching interests of the individual companies, as well as all related activities. The holding generates
2352-604: Is shown tend to favor content that spurs negative emotions like anger and outrage. Overall, most online misinformation originates from a small minority of “superspreaders,” but social media amplifies their reach and influence." The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation . It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic , perhaps
2436-433: Is sometimes erroneously used as a synonym for " mainstream media ". Mainstream media are distinguished from alternative media by their content and point of view. Alternative media are also "mass media" outlets in the sense that they use technology capable of reaching many people, even if the audience is often smaller than the mainstream. In common usage, the term "mass" denotes not that a given number of individuals receives
2520-836: Is sometimes misunderstood in this way. It can be used for various purposes: Journalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events , trends , issues and people. Those who practice journalism are known as journalists . News -oriented journalism is sometimes described as the "first rough draft of history" (attributed to Phil Graham ), because journalists often record important events, producing news articles on short deadlines. While under pressure to be first with their stories, news media organisations usually edit and proofread their reports prior to publication, adhering to each organisation's standards of accuracy, quality and style. Many news organisation claim proud traditions of holding government officials and institutions accountable to
2604-422: Is still relatively expensive. It is possible that the rise of peer-to-peer technologies may have begun the process of making the cost of bandwidth manageable. Although a vast amount of information, imagery, and commentary (i.e. "content") has been made available, it is often difficult to determine the authenticity and reliability of information contained in web pages (in many cases, self-published). The invention of
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2688-452: Is the streaming platform RTL+ (originally launched as TV NOW). Initially launched by RTL, other channels were successively added to the service. At Bertelsmann, Mediengruppe RTL Deutschland established further partnerships with other divisions, such as for marketing (Ad Alliance) and content production (Content Alliance). In 2021, it was announced that Gruner + Jahr and Mediengruppe RTL Deutschland intend to cooperate even more closely in
2772-956: Is used to document memories, learn, and form friendships. They may be used to promote people, companies, products, and ideas. Social media can be used to consume, publish, or share news . Popular social media platforms with over 100 million registered users include Twitter , Facebook , WeChat , ShareChat , Instagram , Pinterest , QZone , Weibo , VK , Tumblr , Baidu Tieba , Threads and LinkedIn . Depending on interpretation, other popular platforms that are sometimes referred to as social media services include YouTube , Letterboxd , QQ , Quora , Telegram , WhatsApp , Signal , LINE , Snapchat , Viber , Reddit , Discord , and TikTok . Wikis are examples of collaborative content creation. Social media outlets differ from old media (e.g. newspapers , TV , and radio broadcasting ) in many ways, including quality, reach , frequency , usability, relevancy, and permanence. Social media outlets operate in
2856-483: The United States Department of Homeland Security use social media data as influencing factors during the visa process, and monitor individuals after they have entered the country. CPB officers have also been documented performing searches of electronics and social media behavior at the border, searching both citizens and non-citizens without first obtaining a warrant. As social media gained momentum among
2940-601: The creation , sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks . Common features include: The term social in regard to media suggests platforms enable communal activity. Social media can enhance and extend human networks. Users access social media through web-based apps or custom apps on mobile devices. These interactive platforms allow individuals, communities, and organizations to share, co-create, discuss, participate in, and modify user-generated or self-curated content. Social media
3024-559: The marketing industry into an analytical crisis, as bots make it difficult to differentiate between human interactions and bot interactions. Some bots violate platforms' terms of use , which can result in bans and campaigns to eliminate bots categorically. Bots may even pose as real people to avoid prohibitions. ' Cyborgs '—either bot-assisted humans or human-assisted bots —are used for both legitimate and illegitimate purposes, from spreading fake news to creating marketing buzz . A common use claimed to be legitimate includes posting at
3108-449: The network etiquette (or " netiquette ") described in a 1982 handbook on computing at MIT 's Artificial Intelligence Laboratory . ARPANET evolved into the Internet in the 1990s. Usenet , conceived by Tom Truscott and Jim Ellis in 1979 at the University of North Carolina at Chapel Hill and Duke University , was the first open social media app, established in 1980. A precursor of
3192-569: The German television broadcaster RTL in the 1990s. In 2007, television and content businesses in Germany were bundled under the umbrella of Mediengruppe RTL Deutschland . The company introduced a new brand identity and bundled digital competencies. In 2009, RTL , VOX , N-tv , and other channels moved into a joint broadcasting center in Cologne-Deutz , to achieve synergy effects not only organizationally but also through physical proximity. An example of cooperation between RTL Deutschland companies
3276-452: The Internet has also allowed breaking news stories to reach around the globe within minutes. This rapid growth of instantaneous, decentralised communication is often deemed likely to change mass media and its relationship to society. "Cross-media" means the idea of distributing the same message through different media channels. A similar idea is expressed in the news industry as "convergence". Many authors understand cross-media publishing to be
3360-516: The Internet, however, it is questionable whether players of video games are sharing a common experience when they play the game individually. It is possible to discuss in great detail the events of a video game with a friend one has never played with, because the experience is identical to each. The question, then, is whether this is a form of mass communication. Five characteristics of mass communication have been identified by sociologist John Thompson of Cambridge University : The term "mass media"
3444-670: The Master Settlement Agreement between the US and the tobacco industries prohibited the billboard advertising of cigarettes. In a 1994 Chicago-based study, Diana Hackbarth and her colleagues revealed how tobacco- and alcohol-based billboards were concentrated in poor neighbourhoods. In other urban centers, alcohol and tobacco billboards were much more concentrated in African-American neighbourhoods than in white neighbourhoods. Mass media encompasses much more than just news, although it
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3528-475: The United States. Only slightly over 100 patents had been issued. As an instance of technological convergence , various social media platforms adapted functionality beyond their original scope, increasingly overlapping with each other. Examples are the social hub site Facebook launching an integrated video platform in May 2007, and Instagram , whose original scope was low-resolution photo sharing, introducing
3612-399: The ability to publish in both print and on the web without manual conversion effort. An increasing number of wireless devices with mutually incompatible data and screen formats make it even more difficult to achieve the objective "create once, publish many". The Internet is quickly becoming the center of mass media. Everything is becoming accessible via the internet. Rather than picking up
3696-435: The ability to share quarter-minute 640×640 pixel videos (later extended to a minute with increased resolution). Instagram later implemented stories (short videos self-destructing after 24 hours), a concept popularized by Snapchat , as well as IGTV , for seekable videos. Stories were then adopted by YouTube . X , whose original scope was text-based microblogging, later adopted photo sharing, then video sharing, then
3780-450: The activity of making information available for public view. In some cases, authors may be their own publishers. Traditionally, the term refers to the distribution of printed works such as books and newspapers . With the advent of digital information systems and the Internet , the scope of publishing has expanded to include websites , blogs and the like. Social media Social media are interactive technologies that facilitate
3864-503: The advent of Web 2.0 . Social media started in the mid-1990s with the invention of platforms like GeoCities , Classmates.com , and SixDegrees.com . While instant messaging and chat clients existed at the time, SixDegrees was unique as it was the first online service designed for people to connect using their actual names instead of anonymously. It boasted features like profiles, friends lists, and school affiliations, making it "the very first social networking site". The platform's name
3948-632: The availability of smartphones. As of 2023 as many as 4.76 billion people used social media some 59% of the global population. A 2015 review identified four features unique to social media services: In 2019, Merriam-Webster defined social media as "forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)." Social media encompasses an expanding suite of services: Some services offer more than one type of service. Mobile social media refers to
4032-583: The bulk of a newspaper's income, is shifting from print to online; some commentators, nevertheless, point out that historically new media such as radio and television did not entirely supplant existing. The internet has challenged the press as an alternative source of information and opinion but has also provided a new platform for newspaper organisations to reach new audiences. According to the World Trends Report , between 2012 and 2016, print newspaper circulation continued to fall in almost all regions, with
4116-517: The class outline or assignments. Some classes have class blogs in which students are required to post weekly, with students graded on their contributions. Blogging , too, has become a pervasive form of media. A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or interactive media such as images or video. Entries are commonly displayed in reverse chronological order, with most recent posts shown on top. Many blogs provide commentary or news on
4200-602: The coronavirus disease 2019 pandemic and pediatric critical care." However others in the medical community were concerned about social media addiction, as it became an increasingly important context and therefore "source of social validation and reinforcement" and were unsure whether increased social media use was harmful. Governments may use social media to (for example): Social media has been used extensively in civil and criminal investigations . It has also been used to search for missing persons. Police departments often make use of official social media accounts to engage with
4284-491: The definition. In the early 2000s, a classification called the "seven mass media" came into use. In order of introduction, they are: Each mass medium has its own content types, creative artists, technicians and business models. For example, the Internet includes blogs , podcasts , web sites and various other technologies built atop the general distribution network. The sixth and seventh media, Internet and mobile phones, are often referred to collectively as digital media ; and
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#17328552833084368-542: The electronic bulletin board system (BBS), known as Community Memory , appeared by 1973. Mainstream BBSs arrived with the Computer Bulletin Board System in Chicago, which launched on February 16, 1978. Before long, most major US cities had more than one BBS, running on TRS-80 , Apple II , Atari 8-bit computers , IBM PC , Commodore 64 , Sinclair , and others. CompuServe , Prodigy , and AOL were three of
4452-827: The exception of Asia and the Pacific , where the dramatic increase in sales in a few select countries has offset falls in historically strong Asian markets such as Japan and the Republic of Korea . Most notably, between 2012 and 2016, India 's print circulation grew by 89 per cent. Outdoor media is a form of mass media which comprises billboards, signs, placards placed inside and outside commercial buildings/objects like shops/buses, flying billboards (signs in tow of airplanes), blimps, skywriting, AR advertising. Many commercial advertisers use this form of mass media when advertising in sports stadiums. Tobacco and alcohol manufacturers used billboards and other outdoor media extensively. However, in 1998,
4536-425: The firm conducted a survey of parents of children from birth to age 8 and reported that 4% of children at this age used social media sites such as Instagram , Snapchat , or (now-defunct) Musical.ly "often" or "sometimes". Their 2019 survey surveyed Americans ages 8–16 and reported that about 31% of children ages 8–12 use social media. In that survey, teens aged 16–18 were asked when they started using social media.
4620-403: The first online chat room ; News Report, a crowdsourced online newspaper, and blog and Access Lists, enabling the owner of a note file or other application to limit access to a certain set of users, for example, only friends, classmates, or co-workers. ARPANET , which came online in 1969, had by the late 1970s enabled exchange of non-government/business ideas and communication, as evidenced by
4704-412: The form of button/joystick combinations (on arcade games), a keyboard and mouse/ trackball combination (computer games), a controller ( console games), or a combination of any of the above. Also, more esoteric devices have been used for input, e.g., the player's motion. Usually there are rules and goals, but in more open-ended games the player may be free to do whatever they like within the confines of
4788-412: The fourth and fifth, radio and TV, as broadcast media . Some argue that video games have developed into a distinct mass form of media. While a telephone is a two-way communication device, mass media communicates to a large group. In addition, the telephone has transformed into a cell phone which is equipped with Internet access. A question arises whether this makes cell phones a mass medium or simply
4872-965: The future. On 6 August 2021, RTL Deutschland announced their acquisition of Gruner + Jahr for €230 million euros (excluding without debt). They aimed to merge Gruner + Jahr (and its "G+J" brand) with RTL Deutschland by the end of 2021. The deal was completed on 1 January 2022 when Gruner + Jahr became a division of RTL Deutschland and was renamed RTL Publishing . RTL Deutschland conceives, produces, and plays out tv content for various platforms. Its focus has traditionally been on broadcast television but its online platforms and those operated by third parties have become increasingly important. Noteworthy entertainment channels are RTL and VOX, among others. Both continuously achieve high market shares in all target groups . The majority of their programming consists of self-developed formats and in-house productions, supplemented by international series and shows. News and documentaries play an important role at RTL Deutschland, too; NTV
4956-474: The general public to collect information regarding corona virus pandemics in various perspectives. During these days, people are forced to stay at home and the social media have connected and supported awareness and pandemic updates." Healthcare workers and systems became more aware of social media as a place people were getting health information: "During the COVID-19 pandemic, social media use has accelerated to
5040-474: The interlinked web pages and other documents of the World Wide Web . Contrary to some common usage, the Internet and the World Wide Web are not synonymous: the Internet is the system of interconnected computer networks , linked by copper wires, fibre-optic cables, wireless connections etc.; the Web is the contents, or the interconnected documents , linked by hyperlinks and URLs . The World Wide Web
5124-414: The invention of digital recording and the compact disc in 1983 brought massive improvements in ruggedness and quality. The most recent developments have been in digital audio players . An album is a collection of related audio recordings, released together to the public, usually commercially. The term record album originated from the fact that 78 RPM phonograph disc records were kept together in
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#17328552833085208-414: The invention of the phonograph using purely mechanical techniques, the field has advanced with the invention of electrical recording, the mass production of the 78 record , the magnetic wire recorder followed by the tape recorder , the vinyl LP record . The invention of the compact cassette in the 1960s, followed by Sony's Walkman , gave a major boost to the mass distribution of music recordings, and
5292-567: The largest BBS companies and were the first to migrate to the Internet in the 1990s. Between the mid-1980s and the mid-1990s, BBSes numbered in the tens of thousands in North America alone. Message forums were the signature BBS phenomenon throughout the 1980s and early 1990s. In 1991, Tim Berners-Lee integrated HTML hypertext software with the Internet, creating the World Wide Web . This breakthrough led to an explosion of blogs , list servers , and email services. Message forums migrated to
5376-443: The late 20th century, mass media could be classified into eight mass media industries: books, the Internet, magazines, movies, newspapers, radio, recordings and television. The explosion of digital communication technology in the late 20th and early 21st centuries made prominent the question: what forms of media should be classified as "mass media"? For example, it is controversial whether to include mobile phones and video games in
5460-652: The median age was 14, although 28% said they started to use it before reaching 13. Social media played a role in communication during the COVID-19 pandemic . In June 2020, a survey by Cartoon Network and the Cyberbullying Research Center surveyed Americans tweens (ages 9–12) and reported that the most popular application was YouTube (67%). (as age increased, tweens were more likely to have used social media apps and games.) Similarly, Common Sense Media's 2020 survey of Americans ages 13–18 reported that YouTube
5544-474: The other hand, two or more organisations may share a channel and each use it during a fixed part of the day, such as the Cartoon Network / Adult Swim . Digital radio and digital television may also transmit multiplexed programming, with several channels compressed into one ensemble . When broadcasting is done via the Internet the term webcasting is often used. In 2004, a new phenomenon occurred when
5628-556: The point of becoming a ubiquitous part of modern healthcare systems." This also led to the spread of disinformation . On December 11, 2020, the CDC put out a "Call to Action: Managing the Infodemic ". Some healthcare organizations used hashtags as interventions and published articles on their Twitter data: "Promotion of the joint usage of #PedsICU and #COVID19 throughout the international pediatric critical care community in tweets relevant to
5712-491: The potential to spread virally , an analogy for the way viral infections spread contagiously from individual to individual. One user spreads a post across their network, which leads those users to follow suit. A post from a relatively unknown user can reach vast numbers of people within hours. Virality is not guaranteed; few posts make the transition. Viral marketing campaigns are particularly attractive to businesses because they can achieve widespread advertising coverage at
5796-420: The products, but rather that the products are available in principle to a plurality of recipients. The sequencing of content in a broadcast is called a schedule . With all technological endeavours a number of technical terms and slang have developed. Radio and television programs are distributed over frequency bands which are highly regulated in the United States. Such regulation includes determination of
5880-464: The public, publicize police activity, and burnish law enforcement's image; conversely, video footage of citizen-documented police brutality and other misconduct has sometimes been posted to social media. In the United States, U.S. Immigration and Customs Enforcement identifies and track individuals via social media, and has apprehended some people via social media-based sting operations. U.S. Customs and Border Protection (also known as CPB) and
5964-418: The public, while media critics have raised questions about holding the press itself accountable to the standards of professional journalism. Public relations is the art and science of managing communication between an organisation and its key publics to build, manage and sustain its positive image. Examples include: Publishing is the industry concerned with the production of literature or information –
6048-543: The series of content itself or to the method by which it is syndicated; the latter is also called podcasting. The host or author of a podcast is often called a podcaster. Mobile phones were introduced in Japan in 1979 but became a mass media only in 1998 when the first downloadable ringing tones were introduced in Finland. Soon most forms of media content were introduced on mobile phones, tablets and other portable devices, and today
6132-404: The silver screen , photoplays , the cinema , picture shows , flicks and, most commonly, movies . Films are produced by recording people and objects with cameras , or by creating them using animation techniques or special effects . Films comprise a series of individual frames, but when these images are shown in rapid succession, an illusion of motion is created. Flickering between frames
6216-665: The ten best-selling printed books were originally released as mobile phone books. Similar to the internet, mobile is also an interactive media , but has far wider reach, with 3.3 billion mobile phone users at the end of 2007 to 1.3 billion internet users (source ITU). Like email on the internet, the top application on mobile is also a personal messaging service, but SMS text messaging is used by over 2.4 billion people. Practically all internet services and applications exist or have similar cousins on mobile, from search to multiplayer games to virtual worlds to blogs. Mobile has several unique benefits which many mobile media pundits claim make mobile
6300-434: The third screen (counting only TV and PC). A magazine is a periodical publication containing a variety of articles, generally financed by advertising or purchase by readers. Magazines are typically published weekly , biweekly , monthly , bimonthly or quarterly , with a date on the cover that is in advance of the date it is actually published. They are often printed in colour on coated paper , and are bound with
6384-477: The total value of media consumed on mobile vastly exceeds that of internet content, and was worth over $ 31 billion in 2007 (source Informa). The mobile media content includes over $ 8 billion worth of mobile music (ringing tones, ringback tones, truetones, MP3 files, karaoke, music videos, music streaming services, etc.); over $ 5 billion worth of mobile gaming; and various news, entertainment and advertising services. In Japan mobile phone books are so popular that five of
6468-457: The use of social media on mobile devices such as smartphones and tablets . It is distinguished by its ubiquity, since users no longer have to be at a desk in order to participate on a computer . Mobile services can further make use of the user's immediate location to offer information, connections, or services relevant to that location. According to Andreas Kaplan , mobile social media activities fall among four types: Certain content has
6552-458: The virtual universe. In common usage, an " arcade game " refers to a game designed to be played in an establishment in which patrons pay to play on a per-use basis. A "computer game" or " PC game " refers to a game that is played on a personal computer. A " Console game " refers to one that is played on a device specifically designed for the use of such, while interfacing with a standard television set. A "video game" (or "videogame") has evolved into
6636-448: The web, and evolved into Internet forums , supported by cheaper access as well as the ability to handle far more people simultaneously. These early text-based systems expanded to include images and video in the 21st century, aided by digital cameras and camera phones . The evolution of online services progressed from serving as channels for networked communication to becoming interactive platforms for networked social interaction with
6720-1171: The web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising ; billboards ; blimps ; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting . Print media transmit information via physical objects, such as books , comics , magazines , newspapers , or pamphlets . Event organising and public speaking can also be considered forms of mass media. Mass media organisations or mass media companies that control these technologies include movie studios, publishing companies, and radio and television stations (the latter are also sometimes known as mass media networks ); they often form media conglomerates . In
6804-570: The width of the bands, range, licensing, types of receivers and transmitters used, and acceptable content. Cable television programs are often broadcast simultaneously with radio and television programs, but have a more limited audience. By coding signals and requiring a cable converter box at individual recipients' locations, cable also enables subscription -based channels and pay-per-view services. A broadcasting organisation may broadcast several programs simultaneously, through several channels ( frequencies ), for example BBC One and Two . On
6888-688: The younger generations, governments began using it to improve their image, especially among the youth. In January 2021, Egyptian authorities were reported to be using Instagram influencers as part of its media ambassadors program. The program was designed to revamp Egypt 's image and to counter the bad press Egypt had received because of the country's human rights record. Saudi Arabia and the United Arab Emirates participated in similar programs. Similarly, Dubai has extensively relied on social media and influencers to promote tourism. However, Dubai laws have kept these influencers within limits to not offend
6972-446: Was inspired by the " six degrees of separation " concept, which suggests that every person on the planet is just six connections away from everyone else. In the early 2000s, social media platforms gained widespread popularity with the likes of Friendster and Myspace , followed by Facebook , YouTube , and Twitter . Research from 2015 reported that globally, users spent 22% of their online time on social networks, likely fueled by
7056-414: Was the most popular (used by 86% of 13- to 18-year-olds). As children aged, they increasingly utilized social media services and often used YouTube to consume content. While adults were using social media before the COVID-19 pandemic , more started using it to stay socially connected and to get pandemic updates. "Social media have become popularly use to seek for medical information and have fascinated
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