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52-718: Marvel Entertainment, LLC (formerly Marvel Entertainment, Inc. and Marvel Enterprises, Inc. ) was an American entertainment company founded in June 1998 and based in New York City, formed by the merger of Marvel Entertainment Group and Toy Biz . The company has been a wholly owned subsidiary of the Walt Disney Company from 2009 until its dissolution in 2023, and was mainly known for consumer products, licensing, and comic books by Marvel Comics , as well as its early forays into films and television series , including those within

104-451: A television division headed by Jeph Loeb as executive vice president. Three months later, Smith & Tinker licensed from Marvel the character rights for a superhero digital collectible game for Facebook and Apple's mobile platform. On October 1, 2010, Marvel moved its offices to a 60,000-square-foot (5,600 m) suite at 135 W. 50th Street, New York City, under a nine-year sublease contract. Stan Lee Media 's lawsuit against Marvel

156-639: A 1995 Toy Biz acquisition, from Marvel. In summer 2003, Marvel placed an offer for Artisan Entertainment . A new unit, Marvel International, was set up in London under a president, Bruno Maglione, to extend the company's operation and presence in major overseas markets in November 2003. In December 2003, Marvel Entertainment acquired Cover Concepts from Hearst Communications, Inc. In November 2004, Marvel consolidated its children's sleepwear-apparel licensing business with American Marketing Enterprises, Inc. In November 2004,

208-454: A billion dollars in bonds under the direction of Perelman, which was passed up in dividends to Perelman's group of companies. Later on, Marvel and Acclaim Entertainment teamed up to provide a video game license in the early 1990s, which eventually formed into a joint label, Marvel Software in 1994. On July 5, 1994, Marvel acquired Panini Group , an Italian sticker-maker, followed by Malibu Comics on November 3 and Heroes World Distribution ,

260-619: A deal to acquire Marvel Entertainment for $ 4 billion, with Marvel shareholders to receive $ 30 and approximately 0.745 Disney shares for each share of Marvel they own. Shareholders from both companies approved the deal on December 31, 2009; it was finalised on the same day. The company was delisted from the New York Stock Exchange under its ticker symbol (MVL), due to the closing of the deal. On June 2, 2010, Marvel announced that it promoted Joe Quesada to chief creative officer of Marvel Entertainment. In June 2010, Marvel set up

312-628: A deal with the English Premier League to produce cards under licence from the 2019–20 season. Some of Panini's releases in 2019 included collections of movies Avengers: Endgame and Toy Story 4 , and the 2019 FIFA Women's World Cup . In October 2023, Panini became the Official Trading Card partner of EuroLeague. In January 2009, the National Basketball Association (NBA) announced Panini would become

364-406: A fifth series featuring all four characters. The slate's unscripted podcasts would consist of talk shows, Marvel's history via a modern-day pop cultural view, and popular Marvel franchises-focused podcasts. In early 2023, as part of cost-cutting moves by its parent company Disney, the in-house audio production unit responsible for Marvel podcasts was cut from six to three people. The move also marked

416-539: A lawsuit accusing him of helping divert $ 553.5 million in notes when he controlled the company. ToyBiz and Marvel Entertainment Group were merged into Marvel Enterprises to bring it out of bankruptcy on June 2, 1998. In February 1999, Fleer/Skybox was sold to a corporation owned by Alex and Roger Grass, a father and son, for US$ 30 million. Later, the rights to names like "Spider-Man" were being challenged. Toy Biz hired an attorney to review its license agreement. Los Angeles patent attorney Carole E. Handler found

468-560: A legal loophole in the licensing of the Marvel name and was successful in reclaiming Marvel Enterprises' movie rights to its character Spider-Man. Marvel Enterprise organized itself into four major units, Marvel Studios, Toy Biz, Licensing and Publishing, while in November 1999 adding Marvel Characters Group to manage Marvel's IP and oversee marketing. Marvel named its Marvel New Media president, Steve Milo, in November 2000 to oversee its website. In 2003, Bill Stine purchased back Quest Aerospace ,

520-552: A licence from the NHL and NHLPA . The 2010-11 ice hockey season was the first in five years that more than one company, with Upper Deck producing their own NHL cards. In July 2010, Panini acquired a licence to create an official sticker collection for the Olympic and Paralympic Games in London 2012. In 2014, Panini made cards for that year's FIFA World Cup , and did the same for the 2018 edition , albeit with price hikes for packets across

572-554: A museum of figurines which they donated to the city of Modena in 1992. Panini begins assembling each World Cup squad for their sticker album a few months before they are officially announced by each nation, which means surprise call-ups often do not feature in their album. A notable example of this was 17-year-old Brazilian striker Ronaldo who was called up for the Brazil squad for the 1994 FIFA World Cup . In May 2006, Panini partnered with The Coca-Cola Company and Tokenzone to produce

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624-522: A new field with the development of a scripted podcast series, Wolverine: The Long Night , announced on December 5, 2017. On April 7, 2018, at the Chicago Comic and Entertainment Expo, Marvel New Media announced its new slate. Marvel named Shane Rahmani as senior vice president and general manager of new media in March 2019. On April 10, 2019, a slate of 10 unscripted series including two from Marvel New Media

676-476: A newspaper distribution office in Modena, Italy in 1960, when they found a collection of figurines (stickers attached with glue) that a Milan company was unable to sell. The brothers bought the collection, and sold them in packets of two for ten lire each. They sold three million packets. Having had success with the figurines, Giuseppe founded Panini in 1961 to manufacture and sell his own figurines. Benito joined Panini

728-472: A partnership with FIFA in 1970, Panini published its first FIFA World Cup sticker album for the 1970 World Cup . Since then, collecting and trading stickers and cards has become part of the World Cup experience, especially for the younger generation. In 2017, a 1970 World Cup Panini sticker album signed by Pelé sold for a record £10,450. Up until 2015, Panini produced stickers and trading cards for

780-505: A plan to save Marvel in which the company would merge with Toy Biz after Perelman spent $ 350 million for the Toy Biz shares that he did not already own. He would then receive newly issued Marvel shares to maintain his 80 percent stake. Separately, in July 1996, Marvel filed with the U.S. Securities and Exchange Commission to raise money to create a private entity called Marvel Studios . Much of

832-502: A regional distributor to comic-book shops, in December. On March 10, 1995, it acquired trading card company SkyBox International with the acquisition being fully completed later in May. Marvel's attempt to distribute its products directly led to a decrease in sales and aggravated the losses which Marvel suffered when the comic book bubble popped, the 1994 Major League Baseball strike massacred

884-535: A slightly arcane quality associated with the era of variety, but the term is still in active use. In modern entertainment industry, it is also associated with the fashion industry (creating trend and fashion) and acquiring intellectual property rights from the invested research in the entertainment business. The global media and entertainment (M&E) market, including film, television shows and advertising , streaming media , music, broadcasting, radio, book publishing , video games, and ancillary services and products

936-468: Is a unit of The Walt Disney Company consisting of the company's website, web series, and podcast. Digital shows under New Media are THWIP! The Big Marvel Show , The Marvel Minute , Marvel LIVE! and Marvel Top 10 . In October 2017, Ron Richards began working at Marvel Entertainment as vice president and Managing Editor of New Media, while Marvel Digital freelance on-air host Lorraine Cink was hired as Senior Creative Producer. Marvel New Media expanded into

988-442: Is expected to publish material for Marvel Rising, but delayed any announcement on their material. In May 2018, The Walt Disney Company Australia purchased eight-year naming rights to Docklands Stadium from Melbourne Stadiums Limited and selected the Marvel brand as part of the name. Since September 1, 2018, the stadium has been known commercially as Marvel Stadium. A Marvel retail store and other inclusion of Marvel would be added to

1040-642: The Los Angeles Lakers as its official company spokesman and global trading card ambassador in 2009. Bryant's special affiliation to Panini goes back to his time growing up in Italy where he collected Italian football stickers. In March 2010, the National Hockey League Players' Association (NHLPA) and National Hockey League (NHL) granted the Panini Group a multi-year trading card licence, marking

1092-535: The Marvel Cinematic Universe (MCU). In 2009, The Walt Disney Company acquired Marvel Entertainment for US$ 4 billion ; it had been a limited liability company (LLC) since then. For financial reporting purposes, Marvel was primarily reported as part of the Disney Consumer Products segment ever since Marvel Studios ' reorganization from Marvel Entertainment into Walt Disney Studios . Over

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1144-668: The Naismith Memorial Basketball Hall of Fame , and Pro Football Hall of Fame . In January 2021, Panini America signed an exclusive multi-year trading card deal with the Ultimate Fighting Championship (UFC). Later in August 2021, Panini America also partnered with the UFC to release NFTs , commemorating big fights, milestones and moments. Giuseppe Panini, the eldest brother and the founder of this business, and

1196-600: The UEFA Champions League . As of 2019, Panini had licence rights of football international competitions such as the FIFA World Cup, UEFA Nations League and Copa América , as well as domestic leagues including the Premier League (from the 2019–20 season), Spanish La Liga , Italian Serie A , Hrvatska Nogometna Liga , and Argentine Primera División among others. Benito and Giuseppe Panini were operating

1248-782: The United States District Court for the Southern District of New York issued a summary judgment in favor of Marvel, which was affirmed in August 2013 by the United States Court of Appeals for the Second Circuit . The Kirby estate filed a petition on March 21, 2014, for a review of the case by the Supreme Court of the United States , but a settlement was reached on September 26, 2014, and the family requested that

1300-495: The trading card company Fleer on July 24, 1992. On April 30, 1993, Marvel acquired 46% of ToyBiz , which gave the company the rights to make Marvel toys. The Andrews Group named Avi Arad of ToyBiz as the president and CEO of the Marvel Films division. In 1993 and 1994, Marvel's holding companies , Marvel Holdings, Inc. and Marvel Parent Holdings, Inc., were formed between Andrews Group and MEG. The companies issued over half

1352-418: The 2018 World Cup. The classic football stickers today are complemented by the collectible card game Adrenalyn XL , introduced in 2009. In 2010 Panini released a UEFA Champions League edition of Adrenalyn XL, containing 350 cards from 22 of the competing clubs, including defending champions FC Barcelona . Beginning in 2015, Topps signed a deal to produce stickers, trading cards and digital collections for

1404-494: The business of the creation and marketing of characters." Marvel made an initial public offering of 40% of the stock ( ticker symbol NYSE:MRV) on July 15, 1991, giving $ 40 million from the proceeds to Andrews Group, Marvel's then direct parent corporation within MacAndrews & Forbes Holdings. In the early 1990s, Marvel Entertainment Group began expanding through acquisitions and the formation of new divisions. Marvel purchased

1456-425: The business side (including managers, agents, producers, and distributors), the term applies to the creative element (including artists, performers, writers, musicians, and technicians) and was in common usage throughout the 20th century, though the first known use in print dates from 1850. At that time and for several decades, it typically included an initial the . By the latter part of the century, it had acquired

1508-533: The collectors' market. Some popular games were invented which used stickers as playing cards. In 1970 Panini began publishing L'Almanacco Illustrato del Calcio Italiano (The Illustrated Guide to Italian Football), after purchasing the rights from publishing house Carcano. Panini also published its first FIFA World Cup trading cards and sticker album for the 1970 World Cup in Mexico , in addition to using multilingual captions and selling stickers outside of Italy for

1560-556: The company's stock. Later, in June 1997, Icahn won the right to replace Marvel's board, including Perelman. In December 1997, during the post-bankruptcy reorganization phase, Toy Biz came to an agreement to purchase Marvel from the banks. In December 1997, the bankruptcy court appointed a trustee to oversee the company in place of Icahn. In April 1998, while the legal battle continued, the NYSE delisted Marvel stock. In August 2008, former company head Ronald Perelman paid $ 80 million to settle

1612-502: The competition. The fourth edition of Panini FIFA 365 Adrenalyn XL was released for 2019, featuring top clubs, teams and players. In January 2009, Panini acquired an exclusive licence to produce NBA trading cards and stickers, effective with the 2009-10 NBA season. On 13 March 2009, Panini acquired the US trading card manufacturer Donruss Playoff LP . With it, Panini inherited Donruss ' NFL and NFLPA licences. In March 2010, Panini acquired

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1664-653: The construction of Iron Man Experience , the first Marvel ride at any Disney theme park. It opened in 2017 and was built on a location in the park's Tomorrowland . On September 16, 2009, the Jack Kirby estate served notices of termination to Walt Disney Studios , 20th Century Fox , Universal Pictures , Paramount Pictures , and Sony Pictures to attempt to gain control of various Silver Age Marvel characters. Marvel sought to invalidate those claims. In mid-March 2010 Kirby's estate "sued Marvel to terminate copyrights and gain profits from [Kirby's] comic creations." In July 2011,

1716-538: The corporation sued South Korea -based NCSoft Corp . and San Jose, California -based Cryptic Studios Inc. over possible trademark infringement in their City of Heroes massive multiplayer online game. Marvel settled a film-royalties lawsuit in April 2005 with its former editor-in-chief, publisher and creator, Stan Lee , paying him $ 10 million and negotiating an end to his royalties. In September 2005, Marvel Enterprises changed its name to Marvel Entertainment to reflect

1768-480: The corporation's expansion into financing its own movie slate . In 2007, several Stan Lee Media related groups filed lawsuits against Marvel Entertainment for $ 1 billion and for Lee's Marvel creations in multiple states, most of which have been dismissed. Additionally, a lawsuit over ownership of the character Ghost Rider was filed on March 30, 2007, by Gary Friedrich and Gary Friedrich Enterprises, Inc. On August 31, 2009, The Walt Disney Company announced

1820-682: The development of a scripted podcast series, Wolverine: The Long Night , announced on December 5, 2017. Marvel and SiriusXM announced on October 22, 2019, a multi-year deal for scripted and unscripted podcast series and themed live events. Marvel Entertainment announced a new pre-school franchise, Marvel Super Hero Adventures , in September 2017 consisting of a short-form animated series along with publishing and merchandise during "Marvel Mania" October. On December 7, 2017, Marvel announced its Marvel Rising franchise focusing on new characters as youngsters starting with animation in 2018. Marvel Comics

1872-453: The dismissal of executives of vice president level and above in TV and animation under Feige, plus the removal of Brian Crosby as creative director of Themed Entertainment for Marvel Entertainment. On March 29, 2023, Disney laid off Marvel Entertainment's chairman Isaac Perlmutter and the subsidiary's units were folded into Disney's other divisions. Marvel New Media (also called Marvel Digital )

1924-427: The end of the co-production agreement with SiriusXM, making Wastelanders the final series produced under the partnership. All the films are made for Direct-to-video /television and produced by Marvel Animation, except as indicated. Show business Show business , sometimes shortened to show biz or showbiz (since c. 1945), is a vernacular term for all aspects of the entertainment industry . From

1976-447: The exclusive trading card partner of the league beginning with the 2009–10 season. In March of the same year, The Panini Group purchased assets of the industry's second-oldest trading-card company, Donruss , and formed the new subsidiary, "Panini America". The company continued to operate out of Irving, Texas , with much of the existing upper management. Panini signed an exclusive agreement with five-time NBA champion Kobe Bryant of

2028-448: The first time. Initiating a craze for collecting and trading stickers, Panini's stickers were an instant hit, with The Guardian stating in the UK, “the tradition of swapping duplicate [World Cup] stickers was a playground fixture during the 1970s and 1980s.” Another first for Panini, in the early 1970s, was introducing self-adhesive stickers as opposed to using glue. In 1986 Panini created

2080-550: The first virtual sticker album for the 2006 FIFA World Cup . The album was viewable in at least 10 different languages, such as Portuguese, Dutch, English, French, German, Greek, Italian, Japanese, Korean and Spanish. For the 2014 World Cup, three million FIFA.com users took part in the Panini Digital Sticker Album contest. Panini developed an app for the 2018 World Cup where fans could collect and swap virtual stickers. Five million people gathered digital stickers for

2132-404: The money to create Marvel Studios came from the sale of Toy Biz stock. On December 27, 1996, the Marvel group of companies filed for Chapter 11 bankruptcy protection . At this time, Carl Icahn , an American businessman and investor, began buying Marvel's bonds at 20% of their value and moved to block Perelman's plan. In February 1997, Icahn won the bankruptcy court's approval to take control of

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2184-464: The petition be dismissed. Marvel president of TV, publishing and brand Dan Buckley was promoted to Marvel Entertainment president in January 2017 adding games, global brand management and the franchise groups to his current responsibilities. In October 2017, Ron Richards began working at Marvel Entertainment as vice president and Managing Editor of New Media. Marvel New Media expanded into a new field with

2236-485: The profits of the Fleer unit, and Panini, whose revenue depended largely on Disney licensing, was hobbled by poor Disney showings at the box office. A minority of dissidents maintain no bubble existed. In late 1995, Marvel reported its first annual loss under Perelman, which was attributed mainly to the company's large size and a shrinking market. On January 4, 1996, Marvel laid off 275 employees. In late 1996, Perelman proposed

2288-473: The same year. Panini sold 15 million packets of figurines in 1961. 29 million units were sold the following year, and brothers Franco and Umberto Panini joined the company in 1963. Umberto Panini died on 29 November 2013 at the age of 83. Panini Group start sponsor Modena Volley 1968–1989. The company became well known in the 1960s for its football collections , which soon became popular with children. Rare stickers ( figurine ) can reach very high prices on

2340-577: The stadium. In October 2019, Marvel Studios head Kevin Feige was named Marvel's Chief Creative Officer, overseeing all the creative affairs within Marvel Entertainment in addition to Marvel Studios. Under the structure, Marvel Television and Marvel Family Entertainment (animation) moved to Marvel Studios, with Marvel Entertainment president Dan Buckley reporting to Feige. With the December 2019 announcement of folding of Marvel TV into Marvel Studios came

2392-611: The third major sports licence that The Panini Group had secured since establishing a presence in the U.S. in 2009. According to the Panini Group, the 2010 FIFA World Cup sticker album sold 10 million packs in the U.S. alone. In 2016, Panini America paid Cristiano Ronaldo $ 170,000 for signing 1,000 Panini stickers, while Neymar received $ 50,000 for signing 600. This subsidiary holds official licences for NBA, NFL , NASCAR , WWE, FIFA , The Collegiate Licensing Company , Disney , DreamWorks and Warner Bros. Panini also has exclusive partnerships with Pop Warner Little Scholars, Inc.,

2444-410: The world. Dubbed the “Panini Cheapskates”, in 2018 a UK couple won fans all over the world by filling in their 2018 World Cup sticker album by drawing in each player. Panini (along with Bandai) were distributors of the 2012 English dub of the 2011 Spanish television series Jelly Jamm . During the 2018 World Cup , Panini produced an average of 8-10 million card packages per day. In 2018, Panini signed

2496-837: The years, Marvel Entertainment entered into several partnerships and negotiations with other companies across a variety of businesses. As of 2024, Marvel has film licensing agreements with Sony Pictures via Columbia Pictures (for Spider-Man films ) and theme park licensing agreements with IMG Worlds of Adventure and Universal Destinations & Experiences (for specific Marvel character rights at Islands of Adventure ). Aside from their contract with Universal Destinations & Experiences, Marvel's characters and properties have also appeared at Disney Parks . On March 29, 2023, Marvel Entertainment's remaining units were folded into Disney's other divisions. Marvel Entertainment Group, Inc. (or MEG ), incorporated on December 2, 1986 , and included Marvel Comics and Marvel Productions . That year, it

2548-497: Was dismissed again in February 2011. In March 2013, Feld Entertainment agreed with Marvel to produce a Marvel Character-based live arena show . Marvel was also launching a new pop culture and lifestyle web show, "Earth's Mightiest Show". On August 22, 2013, Marvel Entertainment announced that it was working with Hero Ventures on The Marvel Experience , a traveling production/attraction. In April 2014, Hong Kong Disneyland announced

2600-410: Was revealed for Disney+ . After Rahmani left for Google , podcast host Ryan Penagos became vice president and creative executive for the organization. Marvel and SiriusXM announced on October 22, 2019, a multi-year deal for multiple scripted and unscripted podcast series for 2020 debuts. The first four scripted series feature Black Widow, Hawkeye, Star-Lord, and Wolverine, which is planned to lead to

2652-570: Was sold to New World Entertainment Ltd as part of the liquidation of Cadence Industries . On January 6, 1989, Ronald Perelman 's MacAndrews & Forbes Holdings bought Marvel Entertainment Group from New World for $ 82.5 million. The deal did not include Marvel Productions , which was folded into New World's TV and movie business. "It is a mini-Disney in terms of intellectual property," said Perelman. "Disney's got much more highly recognized characters and softer characters, whereas our characters are termed action heroes. But at Marvel we are now in

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2704-709: Was worth US$ 1.72 trillion in 2015, $ 1.9 trillion in 2016, and estimated at $ 2.14 trillion in 2020. About one third of the total ($ 735 billion in 2017) is made up by the U.S. entertainment industry, the largest M&E market in the world. The entertainment sector can be split up into the following subsectors: The industry segment is covered by class "R" of the International Standard Industrial Classification : "Arts, entertainment and recreation ". Panini Group New Media operates Panini's on-line applications, and generates income through content and data sales. Forming

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