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Madison Square Theatre

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The Madison Square Theatre was a Broadway theatre in Manhattan , on the south side of 24th Street between Sixth Avenue and Broadway (which intersects Fifth Avenue near that point). It was built in 1863, operated as a theater from 1865 to 1909, and demolished in 1909 to make way for an office building. The Madison Square Theatre was the scene of important developments in stage technology , theatre design, and theatrical tour management. For about half its history it had other names including the Fifth Avenue Theatre, Daly's Fifth Avenue Theatre, Hoyt's Madison Square Theatre, and Hoyt's Theatre.

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31-535: Merchant and real estate magnate Amos R. Eno leased land next to his Fifth Avenue Hotel in 1862 to James Fisk Jr., who built an after-hours gold trading exchange during the U.S. Civil War . The “ regular stock exchange ” found the competition disruptive and soon shut down the operation. The building became a performance space, the Fifth Avenue Opera House , used by George Christy and other minstrel shows from 1865 to 1867 when C.H. Garland took it over as

62-537: A "tough baggage-smasher" in Hoyt’s A Tin Soldier . Kelly was dressed as a tramp, and some of his lines concerned a character named Rats. When someone said to him, "Do have that Rats licked. I’ll give $ 10 to have that Rats licked," Kelly replied, "Make it $ 15 and I’ll lick him." Later, when someone said, "Do it well and I’ll make it [$ ]25," Kelly replied, "Young feller, I’ll blot him off the earth." Hoyt, once considered one of

93-420: A more conventionally international mix of plays. Palmer was followed by playwright/director Charles H. Hoyt , along with Charles Thompson who died in 1893 and Frank McKee, who ran the theatre after Hoyt became incapacitated in 1898. During this time the theatre was variously known as Hoyt's Madison Square Theatre , or simply Hoyt's Theatre . The Madison Square Theatre name returned in 1898, and remained through

124-552: A series of 20 farcical comedies (roughly one per year until his death) and a comic opera . Hoyt's plays emphasized individualized characters drawn from the everyday experiences of ordinary people. His 10th play, A Trip to Chinatown (1891), with its hit tune " The Bowery " and its then-record 657-performance run, and his 1883 play, A Milk-White Flag , were the most successful. Both were performed at Hoyt's Madison Square Theatre in New York, often called simply "Hoyt's Theatre" during

155-579: The Fifth Avenue Theatre for burlesque shows. The theatre closed at the beginning of 1868 after one minstrel show manager murdered another after attending a performance. John Brougham briefly managed it as Brougham's Theatre in 1869, followed by building owner Fisk, who restored the Fifth Avenue name and presented French opéra bouffe . Augustin Daly became manager later in 1869, sometimes calling it

186-673: The Upper West Side . After settling his son's debts, Amos retreated to the family summer residence in Simsbury, the Amos Eno House (1820, on the National Register of Historic Places ) which had been erected by Eno's father-in-law, Elisha Phelps . Every summer the Eno family would visit the house, which was enlarged by Eno and by his daughter Antoinette Eno Wood. He was a founding benefactor of

217-879: The Fifth Avenue Hotel in New York City and much valuable real estate in New York City where he established a prominent family fortune. Having clerked in a small general store in Hartford, Connecticut , he married Lucy Phelps, also of Simsbury, and moved to New York, where he and his cousin John Jay Phelps opened a profitable dry goods business. While making a fortune in the dry goods business, Amos Eno parlayed his profits into real estate investment in Manhattan, New York, buying corner lots and occasionally full undeveloped city blocks. His brownstone -fronted store at 74 Broadway had

248-468: The Fifth Avenue Theatre, sometimes Daly's Fifth Avenue or simply Daly's Theatre . The house (seating area) during this period was described as being “plated with mirrors for the illusion of immensity,” with a palette of “blush rose, neatly framed in white, with delicate boundaries of gold.” Capacity was 900, or 1,000 with standees, and gas jets provided interior lighting. When the theatre burned to

279-669: The Simsbury Free Library, among other local philanthropic gestures. Eno's portrait by Eastman Johnson , commissioned by his family in 1899, was a posthumous one, based on photographs; it is conserved in the New York State Museum . Amos Richards Eno – on January 14, 1835, in Simsbury, Connecticut – married Lucy Jane Phelps (maiden; 1818–1882), daughter of Elisha Phelps (1779–1847). Their children included: Amos R. Eno died February 21, 1898. At time of his death his wealth

310-467: The bank, embezzled millions of dollars and then fled to Canada to avoid prosecution. Eno never closed the bank, though three to four million dollars were withdrawn in panic, and made good his son's embezzlement, "though he never recovered from the shock". He held the greater part of a full block facing Broadway in Longacre Square (now Times Square) . His last real estate speculations were in open lots in

341-401: The builders to excavate an extra-deep foundation. Ventilation featured a primitive form of air conditioning, with cool air drawn in from the roof and circulated to perforations under the seats. To increase stage-room for action and house-room for seats, the orchestra was in a balcony above the stage, and the conductor received "cues by means of electric signals and reflectors." Interior decoration

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372-538: The ground after a matinee on New Year's Day 1873, Daly moved his company and the Fifth Avenue Theatre name to an existing theatre on 28th and Broadway. The name similarities continue to cause confusion today. It was four years until a new building appeared, first called the Fifth Avenue Hall , where a magician named Heller performed for several months in 1877, then Minnie Cumming's Drawing Room Theatre . George and Marshall Mallory then erected yet another building on

403-748: The management of Walter N. Lawrence until Eno's descendants demolished the building and the Fifth Avenue Hotel in 1908. By that time the " Theater District " had moved uptown to the Times Square area around 42nd Street. In its forty years of operation some 250 plays were produced at the Madison Square Theatre. Following are productions that ran at least six weeks, noting runs of 100 or more performances. Daly Era (1869-1873) Mackaye and Mallory Eras (1879-1885) Palmer Era (1885-1891) Hoyt-McKee-Lawrence Era (1894-1908) Amos Eno Amos Richards Eno (November 1, 1810 – February 21, 1898)

434-512: The months following her death, Hoyt walked the streets and sat in hotel corridors, often being found asleep in public restrooms from exhaustion. He was said to have grieved "morbidly, deeply, unremittingly", sleeping very little. A year following Miskel's death, he attended the final rehearsals for what would be his last play A Dog in the Manger , which was poorly received by audiences and swiftly cancelled by his close friend and partner Frank McKee. Hoyt

465-572: The most famous citizens of Charlestown, New Hampshire , was twice a member of the New Hampshire Legislature and was Democratic candidate for Speaker. Hoyt's first marriage was to stage actress Flora Walsh on July 12, 1887, in Hoyt's country home. The occasion was an intimate affair of friends and close family due to the ill health of Hoyt's father. Among the guests was actor and comedian Otis Harlan . Hoyt had first met Walsh in 1885 when she

496-471: The nation's first theatrical touring organization with multiple companies of a single play and developed their promotional and management skills. The Frohmans, along with Marcus Klaw and Abraham Lincoln Erlanger , who met while working in the Madison Square Theatre's publicity department, and David Belasco , who also worked at the theatre in this period, became major forces in American theatrical management over

527-577: The next 35 years. The Rev. Dr. George Mallory, owner (with his brother) and editor of the Episcopal Church publication The Churchman , sought to use their ownership of the theatre "to elevate the moral tone of the American stage", among other things by running only American-written plays cast almost exclusively with American actors. The Mallorys managed the theatre on this principal themselves for four years. In 1885 they brought in impresario A.M. Palmer who bought them out and managed until 1891, with

558-663: The reputation of having been the first use of brownstone in the city. Retiring from active participation as a merchant, he concentrated in 1856–59 in building the famous Fifth Avenue Hotel at the corner of Fifth Avenue and 23rd Street in Madison Square , Manhattan, and the adjacent Madison Square Theatre in 1863. North of Madison Square , Eno built a brick four-storey house at 233 Fifth Avenue , between 26th and 27th Streets, that served as his residence for many years. In April 1890, Eno sold it to The Reform Club for $ 240,000 (equivalent to $ 8,138,667 in 2023). Anson Phelps Stokes

589-478: The seven years he ran it. He was a highly popular playwright and producer, and was very financially successful, thanks in part to the assistance of his business partners, Charles W. Thomas and Frank McKee. A Parlor Match (1884), adapted from a vaudeville act, was another popular Hoyt play. Hoyt was the 19th-century playwright who did the most to combine baseball with his love for the theatre. Besides having covered Boston Beaneater baseball for The Boston Post , he

620-484: The site, for actor-director-playwright Steele Mackaye who had produced a few shows in the small hall in 1879 under a name they kept, the Madison Square Theatre . Mackaye's famous stage technology improvements included the "double stage", an elevator the size of the full stage that was raised and lowered by counter-weights and reduced scene changes to one or two minutes from five or more. The double stage required

651-502: Was a member of the Boston Elks lodge , whose members included fellow theatre and sports buff Nat Goodwin. In early 1888, Hoyt was responsible for the stage debut of Boston Elk-Boston Beaneater Mike "King" Kelly in his A Rag Baby , and for the first-ever star billing given to a ballplayer on the stage. The latter took place in 1895, with longtime Chicago diamond star Cap Anson drawing the distinction through his A Runaway Colt . Hoyt

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682-502: Was also responsible for two of Kelly and Anson's lesser roles: At the end of the 1888 season, he gave Anson a bit part one day in the role of Monk in one of his new pieces; Anson wore "old gray whiskers and an old man’s wig" and stalked forth and shouted, "Good marnin, me min; I want yez to git that hole complaited [completed] to-day." Those were all of his lines, and New York and Chicago players were present. Around Christmas that year, and then New Year’s Day of 1889 in New York, Kelly played

713-512: Was an American real estate investor and capitalist in New York City. He built the Fifth Avenue Hotel and many other developments on the streets of Broadway and Fifth Avenue, where he established a prominent family fortune of 20 to 40 million U.S. dollars. Amos Richards Eno was born November 1, 1810, in Simsbury, Connecticut . Amos R. Eno began his career as a merchant of dry goods who expanded into real estate in New York City having built

744-708: Was born in Concord, New Hampshire . He had a difficult childhood, as his mother died when he was ten years old. He graduated at the Boston Latin School and, after being engaged in the cattle business in Colorado for a time, took up newspaper work, first with the Advertiser in Saint Albans, Vermont , and later becoming the music and drama critic for The Boston Post . Beginning in 1883, Hoyt turned playwright and wrote

775-664: Was committed to an insane asylum in 1900. His stay was brief, and he returned to his home in Charlestown, New Hampshire. Hoyt later suffered paresis and lost his mind. In the period leading up to his death, friends tried to appoint a guardian to act in his best interests if he were unable to care for himself, which raised outcry of a conspiracy to seize his property and gain control of his assets, believed to be worth around $ 300,000. His private collection of jewels, valued at nearly $ 50,000 in 1902 following his death, were first worn by his first wife Flora. His former partner Frank McKee

806-449: Was complete and married soon afterwards, with Walsh earning an "enviable position among the leading soubrettes of the day". After experiencing what was first thought to be a severe cold, Walsh became severely ill and died at the age of 22 on January 22, 1893 in Boston , Massachusetts from pneumonia following a ten day illness, with Hoyt in her presence. Following the death of Walsh, Hoyt

837-490: Was described as being inconsolable until meeting Caroline Miskel Hoyt "and life awoke for him". Following their marriage, they were a happy couple and celebrated the birth of a child, although it only lived for a short time. Miskel, who was not considered to be in particularly strong health, died in October 1898, at which point Hoyt went into a state of shock and drank excessive amounts of alcohol, "hoping to drown his sorrow". In

868-455: Was engaged to appear in a production of Rag Baby , starring Hoyt, at Bush Street Theater in San Francisco, after one of the young actresses on the opening night withdrew due to illness. Hoyt was impressed by Walsh's performances, and while studying her acting methods in order to write a role for her in his play A Tin Soldier (1887), he fell in love with her; they were engaged before the play

899-436: Was evaluated from 20 to 40 million dollars. Charles H. Hoyt Charles Hale Hoyt (July 26, 1859 – November 20, 1900) was an American dramatist and playwright. He was married twice, to stage actresses Flora Walsh and Caroline Miskel Hoyt , both of whom died young. The shock of the death of his second wife contributed towards his mental health issues and the alcohol consumption which culminated in his death. Hoyt

930-596: Was in 1888 its founding president. Before moving into Eno's mansion, the club had been located at 12 East 33rd Street. The structure at 233 Fifth Avenue, still much in its original form, currently is the home of the Museum of Sex . Eno and relatives, in April 1882, chartered the Second National Bank of New York, headquartered in the hotel. In 1884 scandal hit the family bank when one of Amos' sons, John Chester Eno, president of

961-548: Was meant to evoke an intimate drawing-room, with imitation-mahogany trim, gold and pale colors, Shakespeare illustrations, and a Tiffany -designed drop curtain that burned in an otherwise uneventful fire a few weeks after the reopening. The Mallory brothers and Mackaye soon fell out, and Mackaye lost the rights to his single commercially successful play, Hazel Kirke , and his position at the theatre. By then Business Manager Daniel Frohman had hired his brothers Gustave and Charles . They used Hazel Kirke's long run to implement

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