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145-572: The channel launched as Talktv in 2000 by Bell Globemedia, but was not as widely available prior to its relaunch in March 2006. Unlike MTV channels in the United States and elsewhere, the channel was restricted in its ability to carry music programming until 2015, due to conditions in the channel's licence issued by the Canadian Radio-television and Telecommunications Commission (CRTC). Thus,

290-446: A digital cable channel. One of the conditions of licence was that a maximum of 10% of the schedule could be devoted to music videos and music programming. In 2003, CHUM filed a complaint with the CRTC alleging that MTV Canada was airing more music videos and music programming than allowed by its licence and had subsequently become competitive with MuchMusic. In Broadcasting Decision 2003-65 ,

435-490: A 30-minute program of music videos called Video Jukebox , that first aired around the time of MTV's launch and lasted until late 1986. Also around this time, HBO, as well as other premium channels such as Cinemax , Showtime and The Movie Channel , occasionally played one or a few music videos between movies. SuperStation WTBS launched Night Tracks on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Its most noticeable difference

580-450: A Bell Media spokesperson stated that MTV Canada would be shut down on December 31, 2024, with the company citing "changing audiences" as reasoning, and directing viewers to CTV.ca and Crave . Much of its U.S. programs that were aired on this channel are also available on Paramount+ which is also available in Canada. Though still marketed as a talk-based service as of 2024, MTV carries most of

725-452: A Canadian film's best opportunity to attract an audience beyond the film festival circuit. The CRTC presently requires that at least 55% of all programming aired annually by broadcast television stations, and at least 50% of programming aired daily from 6:00 pm to midnight, must be Canadian content. In May 2011, the annual CanCon requirement for private television broadcasters was lowered from 60% to 55% yearly. The CBC remains subject to

870-411: A Canadian to qualify as Canadian content. Unlike music radio, the rules on talk radio are more ambiguous. The vast majority of Canadian commercial English-language talk radio stations operate with local talk for most of the daylight hours, with the exception of two nationally syndicated Canadian talk show hosts: news/talk personality Charles Adler and sports talk host Bob McCown . The lone restriction

1015-489: A TPP negotiating participant. In order to enter into the TPP agreement, Canada had to accept the terms agreed upon by the nine original signatory countries: Brunei , Chile , New Zealand , Singapore , Australia , Malaysia , Peru , United States , and Vietnam . According to MP Don Davies , Canada had no veto power over these terms and accepted the "existing unbracketed text, sight unseen and without input." In September 2012,

1160-474: A U.S. program's broadcast schedule, as regularly occurs in other foreign markets, to weed out failures or to otherwise accommodate homegrown programming. In English Canada, presently only the public network, CBC Television , devotes the vast majority of its prime time schedule to Canadian content, having dropped U.S. network series in the mid-1990s. The French-language industry , centered in Quebec , similarly places

1305-675: A child burning down his house after allegedly watching Beavis and Butt-head , MTV moved the show from its original 7 p.m. time slot to an 11   p.m. time slot. Also, Beavis's tendency to flick a lighter and yell "fire" was removed from new episodes, and controversial scenes were removed from existing episodes before their rebroadcast. Some extensive edits were noted by series creator Mike Judge after compiling his Collection DVDs , saying that "some of those episodes may not even exist actually in their original form." Canadian content Canadian content (abbreviated CanCon , cancon or can-con ; French : contenu canadien ) refers to

1450-399: A consistent brand across all of its music-related shows. This style of channel-wide branding came to an end as MTV drastically reduced its number of music-related shows in the early to mid 2000s. Around this time, MTV introduced a static and single color digital on-screen graphic mainly grey during on-air and some color to be shown during all of its programming. Starting with the premiere of

1595-715: A further requirement that 75% of the PNI expenditure must fund productions by independent companies. The CRTC also added credits on CPE for the involvement of producers from Indigenous (50%) and official language minority communities (25%; French outside of Quebec, and English within Quebec). Historically, much of these requirements have been fulfilled by lower-cost non-scripted programming, including networked talk shows and entertainment news programs, local newscasts and public affairs programming, and reruns of Canadian-produced library programs. Further complicating matters for Canadian content

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1740-414: A group's individual services, and up to 25% of CPEs for local stations can be allocated from a discretionary service. All services must also invest 5% of their revenue towards the production of "programs of national interest" (PNI), which include comedy, drama, long-form documentaries, children's programming, and qualifying awards presentations honouring Canadian creative talent. In 2017, the CRTC instituted

1885-597: A larger emphasis on original productions, as they have historically been more profitable than dubs of imported English-language programming, and to prioritize the province's insular "star system" of local talent. The English commercial networks ( CTV , Global and Citytv ), conversely, rely on news and information programs for the bulk of their Canadian content while running mostly American network series, but do still commission some domestic productions for prime time broadcasts. Some have suggested that Canadian content minimums be enacted for movie theatres, in order to improve

2030-472: A late night slot on NBC in the early 1980s. CBS aired Crimetime After Primetime , a late-night block of crime dramas in the late 1980s and early 1990s which included a number of Canadian series, including Night Heat , Hot Shots , Adderly , Forever Knight and Diamonds , and later aired The Kids in the Hall in a late-night slot as well. The Red Green Show was also a success, being imported into

2175-541: A limited audience to large production companies with a North American audience. SCTV notably lampooned the Cancon rules, as well a request by the CBC for a filler segment featuring distinctively Canadian content, by developing the characters of Bob and Doug McKenzie —a caricature of stereotypical Canadians played by cast members Rick Moranis and Dave Thomas , and their recurring sketch "The Great White North". Bob and Doug would become

2320-740: A limited number of Canadian recordings suitable for airplay, such as classical , jazz or oldies , may be allowed by the CRTC to meet Canadian content targets as low as 20 per cent. Stations in Windsor , Ontario , are also permitted to meet lower Canadian content targets, due to Windsor's proximity to the Metro Detroit media market in the United States. Community radio and campus-based community radio stations often choose to meet higher Canadian content levels than commercial broadcasters, because of their mandate to support independent and underground and provide content not readily available on commercial radio or

2465-626: A lucrative sale to one of the big four American networks—a revenue stream which is generally unavailable during the fall and winter television seasons. The impact of the COVID-19 pandemic on television in the United States provided a major exception, with NBC importing the CTV medical drama Transplant (which premiered at midseason in Canada) for its fall primetime lineup, filling the timeslot normally filled by its own medical drama New Amsterdam (whose premiere

2610-511: A money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1. The founders of Financial News Network , Glenn Taylor and Karen Tyler tried to capitalize on the concept by launching Discovery Music Network, which was set to be a cable network, and has plans to set up the Discovery Broadcasting System, which consists of the aforementioned network, along with computer and business networks, but it never got off

2755-494: A musical selection must generally fulfil at least two of the following conditions (one if recorded prior to January 1972): For the purposes of MAPL, a "Canadian" refers to a citizen, permanent resident, someone whose "ordinary place of residence" has been in Canada prior to their contribution to the musical selection, or someone who is a CRTC licensee. A musical selection may also qualify as Canadian content if it: Some stations – especially those playing formats where there may be

2900-728: A new Canadian incarnation of MTV , while continuing to maintain its licence requirement of "documentary programming" with over 68% Canadian content . In the September 28 press release, CTV claimed to have applied for a Category 2 licence that would feature music videos , along the lines of the former MTV2 Canada (now Juicebox ). CTV already had strong ties with MTV; it was the first broadcast network to air The Osbournes , which aired during prime time, uncensored and subsequently aired Punk'd and Newlyweds: Nick and Jessica . CTV's "exclusive" rights to MTV content meant that CHUM's MuchMusic lost all rights to MTV programming immediately following

3045-451: A perennially difficult proposition for the broadcast industry, particularly dramatic programming in prime-time. It is much more economical for Canadian stations to buy the Canadian rights to an American prime-time series than to finance a new homemade production. Perhaps more importantly, given the reach of the major U.S. broadcast networks in Canada, it is virtually impossible to delay or modify

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3190-448: A revised logo in tandem with the 2010 version, doing away with the 3D effect inherited from its predecessors (much akin to the current MTV Video Music Awards variant). That logo is revealed to be an alternate variant of the current logo designed by the design agency Loyalkaspar, which pays homage to MTV of the past with the red-yellow-blue color combination and the 3D effect mainly inherited from its predecessor logo. The new logo's rollout

3335-410: A series of ads with the slogan "the drought ends 03.21.06," some of which appeared during various programs across Bell Globemedia's (now Bell Media) television platforms. Talktv's bug began periodically changing into an MTV logo to notify viewers of the coming change. On March 1, 2006, the network identifier on several program guides changed from "talktv" to "MTVCAN," additionally the sole program listed

3480-697: A six-hour afternoon/evening program, The Chatroom , which aired every weekday until mid-2002, usually broadcast from the CTV-owned Masonic Temple in Toronto . The program featured future CTV network personalities Seamus O'Regan and Ben Mulroney , as well as Craig Norris (now at CBLA-FM-2 in Kitchener, Ontario ) and Jennifer Hollett . In 1999, talktv also acquired the broadcast rights to Pamela Wallin Live , which formerly aired on CBC Newsworld . Upon its move,

3625-577: A statement later contradicted by CBS head of Business Affairs David Benjamin in Vanity Fair . According to The Austin Chronicle , Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place." But change was not immediate. "Billie Jean" was not added to MTV's "medium rotation" playlist (two to three airings per day) until it reached No. 1 on

3770-422: A station to save all their Canadian content for off-peak hours. Artists who were active in the early CanCon era in the 1970s and 1980s have noted that their music was often dismissed by Canadian audiences as inferior product, propped up by quotas rather than quality, if they were unable to replicate their Canadian success internationally. Yet, at the same time, artists who did break through internationally also ran

3915-508: A study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting the lives of gay, bisexual and transgender people. This was the highest in the industry and the highest percentage ever. In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. It

4060-466: A target of criticism by different groups about programming choices, social issues, political correctness , sensitivity, censorship, and a perceived negative social influence on young people. Portions of the content of MTV's programs and productions have come under controversy in the general news media and among social groups that have taken offense. Some within the music industry criticized what they saw as MTV's homogenization of rock 'n' roll, including

4205-543: A trademark on the initials MTV , registered with the Hungarian copyright office, sued the American MTV (Music Television) network for trademark infringement when the Hungarian version of the music channel was launched in 2007. The suit is still ongoing. During the 1989 MTV Video Music Awards ceremony, comedian Andrew Dice Clay did his usual "adult nursery rhymes" routine (which he had done in his stand-up acts), after which

4350-420: A way of fulfilling the talk programming requirements under the channel's license. CTV formerly aired a late-night block of MTV programming branded as "MTV on CTV," airing on Saturdays from 12:05 to 2:05 a.m. local time (actual times may vary by location or station). Programming featured in the block includes several of the music-oriented and comedy programs that MTV Canada itself cannot air as well as many of

4495-618: A week in the fall dedicated to brand new music videos; and week-long specials that culminated in a particular live event, such as Wanna be a VJ and the Video Music Awards . At the end of each year, MTV takes advantage of its home location in New York City to broadcast live coverage on New Year's Eve in Times Square . Several live music performances are featured alongside interviews with artists and bands that were influential throughout

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4640-472: Is Canadian in nature. Current Canadian content percentages are as follows: radio airplay is 35% (with partial exceptions for some specialty formats such as classical). Some stations are required to air a higher percentage based on their "promise of performance" information during their license submission. Broadcast television is 55% cancon yearly or 50% daily (CBC has a 60% CanCon quota; some specialty or multicultural formats have lower percentages). The loss of

4785-524: Is determined by either the CRTC, or the Canadian Audio-Visual Certification Office (CAVCO) for film and television productions that are seeking its tax credit . The CRTC's requirements for a television program to be considered Canadian content include that: Early Canadian programming was often produced merely to fill content requirements, and featured exceedingly low budgets, rushed production schedules, poor writing and little in

4930-474: Is supplemented with an all-Canadian program; for instance, CKMX will broadcast Country Countdown USA and America's Grand Ole Opry Weekend along with the Canadian syndicated programs Canadian Country Spotlight and Hugh McLennan's Spirit of the West , the last of which is also carried by several U.S. stations. American syndicated series are usually played in "off peak" and weekend hours. A notable exception to

5075-507: Is that the station must have a working studio within the region it broadcasts, which prohibits the use of entirely satellite-operated stations (which are commonplace in the United States). Syndicated programming from the United States invariably airs after 7:00 pm local time in virtually all markets, and usually features non-political programs such as The Jim Rome Show and Coast to Coast AM . More political American shows , although

5220-491: Is the existence of simultaneous substitution , a regulation that allows over-the-air broadcasters to require the substitution of feeds from American broadcast channels on local multichannel television providers if they are airing the same programming in simulcast, thus protecting their exclusive rights to earn revenue off such programming whenever it is broadcast in Canada. Therefore, Canadian networks have made significant effort to import popular American series to take advantage of

5365-505: Is used worldwide, but not everywhere existentially. The new logo was first used on MTV Films logo with the 2010 film Jackass 3D . MTV's rebranding was overseen by Popkern. On June 25, 2015, MTV International rebranded its on-air look with a new vaporwave and seapunk -inspired graphics package. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". Many have derided MTV's choice of rebranding, insisting that

5510-516: The Billboard Hot 100 chart. In the final week of March, it was in "heavy rotation", one week before the MTV debut of Jackson's " Beat It " video. Prince's " Little Red Corvette " joined both videos in heavy rotation at the end of April. At the beginning of June, " Electric Avenue " by Eddy Grant joined "Billie Jean", which was still in heavy rotation until mid-June. At the end of August, " She Works Hard for

5655-451: The 1080i resolution format on Eastlink . The HD feed is also available nationally on Bell Fibe TV and Telus Optik TV , and regionally on Cogeco Cable and Rogers Cable. *Currently being sold to other owners pending approval of the CRTC. MTV MTV ( originally an initialism of Music Television ) is an American cable television channel. It was officially launched on August 1, 1981. Based in New York City, it serves as

5800-617: The ABC network showed only selected highlights during primetime, MTV broadcast 16 hours of coverage. Along with VH1 , MTV broadcast the Live 8 concerts, a series of concerts set in the G8 states and South Africa, on July 2, 2005. Live 8 preceded the 31st G8 summit and the 20th anniversary of Live Aid. MTV drew heavy criticism for its coverage of Live 8. The network cut to commercials, VJ commentary, or other performances during performances. Complaints surfaced on

5945-701: The Canadian Radio-television and Telecommunications Commission (CRTC) requirements, derived from the Broadcasting Act of Canada, that radio and television broadcasters (including cable and satellite specialty channels , and since the passing of the Online Streaming Act , Internet-based video services) must produce and broadcast a certain percentage of content that was at least partly written, produced, presented, or otherwise contributed to by persons from Canada. CanCon also refers to that content itself, and, more generally, to cultural and creative content that

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6090-582: The Gaspé Manifesto as a call for at least one-half of the programming at publicly subsidized theatres to be Canadian content. The numerical goal was not achieved, but the following years saw an increase in Canadian content stage productions. University of Ottawa professor Michael Geist has criticized the current requirements for film and television production to qualify as Canadian content as being outdated, citing that its requirements being largely dependent on Canadian involvement in specific roles (such as

6235-826: The International Intellectual Property Alliance , a U.S. private sector coalition representing over 3,200 U.S. producers and distributors of copyright protected materials, sent a submission to the U.S. Trade Representative 's office requesting that the Trans-Pacific Partnership (TPP) agreement "be comprehensive in scope, strictly avoiding any sectoral carveouts that preclude the application of free trade disciplines. We note that several market access barriers [in] Canada involve, for example, content quota requirements for television, radio, cable television, direct-to-home broadcast services, specialty television, and satellite radio services." After

6380-459: The "M" is an apple and the snake is the "TV". And for 1984's ID "Art History", the logo is shown in different art styles. The only constant aspects of MTV's logo at the time were its general shape and proportions, with everything else being dynamic. MTV launched on August 1, 1981, with an extended network ID featuring the first landing on the Moon (with still images acquired directly from NASA ), which

6525-400: The 40th anniversary of the network's launch in 2021, current MTV Entertainment Group president Chris McCarthy acknowledged that "(o)ne of the bigger mistakes in the early years was not playing enough diverse music   ... but the nice thing that I've always learned at MTV is we have no problem owning our mistakes, quickly correcting them and trying to do the right thing and always follow where

6670-514: The 60% quota. As part of its current "group-based" approach to the licensing of broadcast and discretionary specialty channels owned by the largest private broadcasting groups (such as Bell Media , Corus , and Rogers ), the CRTC requires that at least 30% of a group's revenue (which is aggregated across all of a group's television services, based on their individual revenue and historical expenditure mandates) must be spent on Canadian programming expenditures (CPEs). CPEs can be reallocated between

6815-524: The CBC dramas Da Vinci's Inquest and Republic of Doyle completed long runs, buoyed by critical approval if not overwhelming viewer success (though they have since became mainstays of both Canadian and American syndication). As for CTV, after short-lived runs of planned "flagship" drama series such as The City , The Associates and The Eleventh Hour , the network later found ratings success with series such as Corner Gas (a sitcom set at an eponymous gas station in rural Saskatchewan , filmed in

6960-516: The CBC's main national networks ( CBC Radio One and Ici Radio-Canada Première ). All of these channels are incorporated into the overall lineup of the U.S. Sirius XM Radio service. The CBC also produced channels carried on the service, such as CBC Radio 3 , but these channels were quietly dropped from Sirius XM in 2022 in favour of making them exclusive to the CBC's internet radio platform CBC Music , which does not require any subscription. Following an extensive public hearing process organized by

7105-535: The CBC; however, this is a voluntary commitment made by these stations rather than a core CRTC requirement, and CanCon requirements may be lower for campus and community stations as they often air large quantities of category 3 music. On satellite radio services, Canadian content regulation is applied in aggregate over the whole subscription package. Sirius XM Canada produces channels focused on Canadian music, talk, and spoken word programming (such as Canada Talks , The Verge , and Just for Laughs Radio ), and carries

7250-563: The CRTC found that MTV Canada was offering a music-based service rather than a broadly-based teen channel. Furthermore, the Commission found that MTV was broadcasting in excess of 10% music video clips and that MTV was not meeting its commitment to provide educational programming for teens, nor was it providing any programming from independent educational authorities. Craig was ordered to come into compliance with its broadcasting licence, but after CHUM purchased Craig in 2004, MTV Networks terminated

7395-658: The CRTC's Peter G. Fleming explained in 1985 that "perceiving AM as low brow and FM as high brow [the CRTC] wanted to ensure the status quo". Hit music was limited on FM radio by restricting a single song to 3 plays per day and a playlist to only 50% top-40 hits. FM stations had to commit to play a certain format and each of these FM formats had a different CanCon quotas (e.g. The "Pop And Rock Softer" stations required 10% for easy listening and 20% for adult contemporary , album-oriented rock stations were also at 20% and country at 30%). The 1991 half credit for music and lyrics provision

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7540-628: The CRTC, the MAPL system, created by Stan Klees (co-creator of the Juno Award ), was adopted in 1971 to define and identify Canadian content in pieces of music for the purposes of increasing exposure of Canadian music on Canadian radio through content regulations governing a percentage (25%) of airplay to be devoted to Canadian music. The percentage was increased to 30% in the 1980s, and to 35% effective January 3, 1999. However, most new commercial radio stations licensed since 1999 have been licensed at 40%. Before

7685-549: The Disney Channel and NBC . The program aired at several times between 1984 and 1999. In 2009, Disney Channel revived the DTV concept with a new series of short-form segments called Re-Micks . Hanna-Barbera created HBTV , similar to DTV in 1985 and in 1986. MTV has edited a number of music videos to remove nudity, references to drugs, sex, violence, weapons, racism, homophobia , and/or advertising. Many music videos aired on

7830-492: The Internet over MTV interrupting the reunion of Pink Floyd . In response, MTV president Van Toffler stated that he wanted to broadcast highlights from every venue of Live 8 on MTV and VH1, and clarified that network hosts talked over performances only in transition to commercials, informative segments or other musical performances. Toffler acknowledged that "MTV should not have placed such a high priority on showing so many acts, at

7975-481: The Keys , and Shore Thing . MTV VJs would host blocks of music videos, interview artists and bands, and introduce live performances and other programs from the beach house location each summer. MTV also held week-long music events that took over the presentation of the channel. Examples from the 1990s and 2000s include All Access Week , a week in the summer dedicated to live concerts and festivals; Spankin' New Music Week ,

8120-603: The MAPL system was established in 1971, Canadian music was regarded with indifference by Canadian radio, and during the 1960s, Canadian radio was dominated by British or American acts. This was a major hurdle for Canadian musicians, since they could not gain attention in their home country without having a hit single in the United States or Europe first. Even after MAPL was implemented in the early 1970s, some radio stations were criticized for ghettoizing their Canadian content to dedicated program blocks, in off-peak listening hours such as early mornings or after midnight, during which

8265-457: The Money " by Donna Summer was in heavy rotation on the channel. Herbie Hancock's " Rockit " and Lionel Richie 's " All Night Long " were placed in heavy rotation at the end of October and the beginning of November respectively. In the final week of November, Donna Summer's " Unconditional Love " was in heavy rotation. When Jackson's elaborate video for " Thriller " was released late that year, raising

8410-455: The Police , Kiss , Culture Club , Billy Idol , Hall & Oates , Cyndi Lauper , Madonna , Lionel Richie , Ric Ocasek , John Mellencamp , Peter Wolf , Joe Elliott , Stevie Nicks , Rick Springfield , and Mick Jagger , interacting with the MTV logo on-air and encouraging viewers to call their pay television providers and request that MTV be added to their local channel lineups. Eventually,

8555-497: The U.S., while the Cancon regulations were conceived to apply to music only, and not to spoken-word programming. This became particularly controversial in 1998 when stations in Toronto and Montreal started airing The Howard Stern Show from New York City during prime daytime hours. Stern was forced off the air not because of Canadian content, but because the Canadian Broadcast Standards Council reprimanded

8700-400: The United States and United Kingdom, such as CTV's Saving Hope , Sue Thomas: F.B.Eye , Mysterious Ways , and Twice in a Lifetime , and Global's Wild Card and Rookie Blue . International co-productions such as Orphan Black ( Space and BBC America ), Copper (Showcase and BBC America), Killjoys (Space and Syfy ), The Tudors (CBC, Showtime , BBC and TV3 ), and

8845-420: The United States via PBS member stations. That show's cast often did pledge drive specials and received strong viewer support on PBS stations in the northern part of the United States, such as Iowa , Minnesota , Wisconsin , Michigan , New Hampshire and New York. The CBC sitcom Schitt's Creek was co-produced with U.S. cable network Pop as its first original scripted series, but its later addition to

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8990-631: The Video for the first time (Ashlee Simpson's "Invisible"), but only showed a short clip of the video. Viewers were told to watch the rest of the video on the MTV website. Recently, episodes of Making the Video broadcast on the channel have included the full music video. On November 2, 2012, Bell Media announced that MTV would relocate from the Masonic Temple, which the channel was based from its inception since 2000, to 299 Queen Street West where most of its specialty channels are based, with Bell Media putting

9135-552: The Video Music Awards were MTV's most watched annual event. MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida , for a week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason. It makes good sense for us to come down and go live from

9280-640: The accompanying genre protection from direct competition) meant that MTV could not have requested a new format enabling it to compete directly with Much in any event. Since mid-2007, Much and its affiliated channels have been under the same ownership, following CTVglobemedia's acquisition of CHUM Limited , making the former rival networks present-day sister channels. In March 2015, the CRTC announced it would no longer enforce conditions of licence related to programming for most specialty channels other than those primarily airing news or sports. By that point, MTV's schedule had begun to emphasize scripted series reruns during

9425-429: The agreement with Craig as the contract had included a provision to cancel the agreement if there was a change in ownership. MTV Canada was subsequently rebranded as Razer from 2005 to 2008, when the channel was rebranded as MTV2 on August 1. Meanwhile, Talktv was licensed by the CRTC to Baton Broadcasting, Inc. in 1996 and was launched on September 1, 2000, and primarily carried repeats of CTV talk shows, as well as

9570-491: The all Prince theme on the channel back in the 90s. A few markets also launched music-only channels including Las Vegas' KRLR-TV (now KSNV ), which debuted in the summer of 1984 and branded as "Vusic 21". The first video played on that channel was "Video Killed the Radio Star", following in the footsteps of MTV. Shortly after TBS began Night Tracks , NBC launched a music video program called Friday Night Videos , which

9715-423: The announcement. CHUM released a statement saying that they would be intrigued as to how talktv could be morphed into MTV without violating its CRTC broadcasting licence, and filed a complaint with the CRTC. However, the CRTC was unable to take preemptive action based on a press release. Since MTV uses the same broadcast licence CTV held for talktv, CTV is restricted by the following conditions of licence: Prior to

9860-401: The artistic style was centered on denouncing corporate capitalism (many aesthetic pieces heavily incorporate corporate logos of the 1970s, 80s and 90s, which coincidentally include MTV's original logo) rather than being embraced by major corporations like MTV. Many have also suggested that MTV made an attempt to be relevant in the modern entertainment world with the rebrand. In addition to this,

10005-448: The audience is going." Before 1983, Michael Jackson also struggled for MTV airtime. To resolve the struggle and finally "break the color barrier", the president of CBS Records , Walter Yetnikoff , denounced MTV in a strong, profane statement, threatening to take away its right to play any of the label's music. However, Les Garland, then acquisitions head, said he decided to air Jackson's " Billie Jean " video without pressure from CBS,

10150-553: The bar for what a video could be, the network's support for it was total; subsequently, more pop and R&B videos were played on MTV. Following Jackson's and Prince's breakthroughs on MTV, Rick James did several interviews where he brushed off the accomplishment as tokenism , saying in a 1983 interview, in an episode of Mike Judge Presents: Tales from the Tour Bus on James, that "any black artist that [had] their video played on MTV should pull their [videos] off MTV." HBO also had

10295-535: The block on a monthly basis. Branded after the former block on the U.S. channel, the "10 Spot" schedule often resembles that featured on the MTV channel in the United States, although the programs are often aired several weeks behind their initial broadcast in the U.S. During afternoon and prime time commercial breaks, MTV hosts direct discussions about the shows that are currently airing on the channel. Viewers are encouraged to interact with MTV and its hosts through emails or telephone. These short interstitials are used as

10440-468: The center of it, because obviously the people there are the kinds of people who watch MTV." The channel later expanded its beach-themed events to the summer, dedicating most of each summer season to broadcasting live from a beach house at different locations away from New York City, eventually leading to channel-wide branding throughout the summer in the 1990s and early 2000s such as Motel California , Summer Share , Isle of MTV , SoCal Summer , Summer in

10585-559: The centerpiece of its programming. The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults . In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks. MTV is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films. In 2010,

10730-416: The channel never used the "Music Television" tagline as its international counterparts did prior to 2010. Instead, MuchMusic had been launched in 1984 as the designated Canadian channel dedicated to mainstream music. As a former Category A service , MTV was required to be carried on the basic service of all digital cable providers across Canada. The channel was, and still is, typically offered optionally at

10875-637: The channel were either censored, moved to late-night rotation, or banned entirely from the channel. In the 1980s, parent media watchdog groups such as the Parents Music Resource Center (PMRC) criticized MTV over certain music videos that were claimed to have explicit imagery of satanism . As a result, MTV developed a strict policy on refusal to air videos that may depict Satanism or anti-religious themes. This policy led MTV to ban music videos such as " Jesus Christ Pose " by Soundgarden in 1991 and " Megalomaniac " by Incubus in 2004; however,

11020-598: The channel's analogue status. In fact, many analogue cable viewers that never had access to talktv were able to view the channel at, or soon after, its relaunch. Analogue coverage has been greatly expanded, and many channel placements improved, through new deals with Rogers Cable , Bell TV , Shaw Direct and other cable and satellite providers. The channel held its official on-air launch party on April 18, 2006, with live performances by Kanye West and Sam Roberts . These performances were edited into several specials that are aired on CTV. On June 27, 2006, MTV Canada aired Making

11165-623: The channel's headquarters up for sale on March 4, 2013. Starting in 2013, the channel would begin airing MTV's scripted programming and the MTV Video Music Awards , alongside new episodes of Degrassi: The Next Generation and its in-house produced aftershow , After Degrassi . Since the late 2010's, MTV has re-oriented its programming towards male-targeting reality television series, including Jersey Shore and Cops . The majority of its talk, lifestyle, documentary and scripted programming, including Degrassi: The Next Generation ,

11310-410: The channel. David Bowie also questioned MTV's lack of black artists during an on-air interview with VJ Mark Goodman in 1983. MTV's original head of talent and acquisition, Carolyn B. Baker, who was black, questioned why the definition of music had to be so narrow, as did a few others outside the network. Years later, Baker said, "The party line at MTV was that we weren't playing black music because of

11455-463: The chatroom , with new hosts, the addition of a studio audience, field reports, and live performances. The final program broadcast under the talktv brand was that night's episode of eTalk Daily on March 20, 2006 at 11:30 p.m. Eastern Time ; this was followed at midnight Eastern Time by a large, red MTV logo and an 18-hour countdown clock in preparation for the relaunch. The relaunch occurred on March 21, 2006, at 6:00 p.m. Eastern Time, with

11600-474: The collaboration would have counted as Canadian content. As a result, under CRTC regulations of the time, none of the album's songs were considered Canadian content. In December 2022, the CRTC announced a proposal to update the MAPL system to account for changes in the music industry and reduce regulatory burden. The proposal would remove the "performance" condition entirely, and only require lyrics and music to be principally (at least 50%) written or composed by

11745-468: The controversial band Marilyn Manson was among the most popular rock bands on MTV during the late 1990s and early 2000s. On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a " no appropriation policy " that forbid her from wearing her hair in cornrows in an episode of Mary + Jane . She said, "I wanted to cornrow my hair, and they were like, 'That's racist.'" Magyar Televízió , Hungary's public broadcaster who has

11890-476: The creation and presentation of Canadian programming", and that every broadcast undertaking "[makes] maximum use, and in no case less than predominant use, of Canadian creative and other resources in the creation and presentation of programming". For music, the Canadian content requirements are referred to as the MAPL system , referring to the music , artist , performance and lyrics . To qualify as Canadian content

12035-529: The daytime hours, including Canadian-produced shows to fulfill Canadian content quotas. By the late 2010's, MTV had moved most of its scripted programming to Bravo , some of its talk programming to E! , and many of its lifestyle programming to Gusto , entirely sourcing many of its programming from its U.S. counterpart. The "10 Spot" is the channel's hour-long primetime block of MTV reality and lifestyle series airing weeknights at 10:00 p.m. Eastern and Pacific Time. New, as well as returning series premiere on

12180-481: The different requirements, American syndicated oldies programs are widely popular in Canada, such as American Gold , Wolfman Jack , and M. G. Kelly 's American Hit List . These shows usually do not substitute Canadian songs, due in part to a fairly large library of Canadian musicians already in rotation in the format (such as The Guess Who , Gordon Lightfoot , Paul Anka , Terry Jacks or R. Dean Taylor ). In other formats, an American syndicated program sometimes

12325-448: The discretion of providers. CHUM Limited launched Canadian music channel MuchMusic in 1984, inspired by the success of MTV in the United States. CRTC genre exclusivity restrictions prevented MTV from either bringing its American channel directly into Canada or launching a homegrown competitor. Instead, MuchMusic would acquire Canadian rights to MTV's programming. In October 2001, MTV partnered with Craig Media to launch MTV Canada as

12470-458: The domestic studio Nelvana has had interests in both children's television and publishing, and was acquired by Canadian broadcaster Corus Entertainment in 2000. In the 1990s, Nelvana made several major deals for educational programming with U.S. broadcasters such as CBS and PBS Kids (taking advantage of new U.S. mandates for educational programming), with many of them being adaptations of children's books. The Montreal-based studio CINAR

12615-568: The early seasons of the current incarnation of Doctor Who (which was partially funded by the CBC) are also common. A few Canadian drama series, including Due South , The Listener , Motive , Flashpoint , and Saving Hope , have also been picked up by American networks and aired in prime time, although the majority of Canadian TV series which have aired in the United States have done so either in syndication, on cable channels, or on minor networks such as The CW and Ion Television . SCTV aired in

12760-541: The expense of airing complete sets by key artists." He also blamed the Pink Floyd interruption on a mandatory cable affiliate break. MTV averaged 1.4 million viewers for its original July 2 broadcast of Live 8. Consequently, MTV and VH1 aired five hours of uninterrupted Live 8 coverage on July 9, with each channel airing other blocks of artists. MTV's logo was designed in 1981 by Manhattan Design (a collective formed by Frank Olinsky, Pat Gorman and Patty Rogoff) under

12905-405: The first act with people of color to perform on MTV; their song "Rat Race" was the 58th video on the station's first broadcast day. MTV refused other black artists' videos, such as Rick James ' " Super Freak ", because they did not fit the channel's carefully selected album-oriented rock format at the time. The exclusion enraged James, who publicly advocated the addition of more black artists to

13050-400: The first edition of MTV Live . The start of MTV Live was preceded (at 5:58:20 p.m. Eastern Time) by a ten-second countdown featuring water drops with "MTV drops" appearing at the end, followed by a 90-second promo featuring various people wearing beige MTV shirts falling out of the sky signifying that the drought was over, as seen in the launch promos. The relaunch as MTV did not affect

13195-519: The flagship property of the MTV Entertainment Group , part of Paramount Media Networks , a division of Paramount Global . The channel originally aired music videos and related programming as guided by television personalities known as video jockeys , or VJs. MTV, as one of the American cable channels available in other countries, eventually gained a massive cult following , becoming one of

13340-709: The ground. Shortly after its launch, the Disney Channel aired a program called DTV , a play on the MTV acronym. The program used music cuts, both from past and upcoming artists. Instead of music videos, the program used clips of various vintage Disney cartoons and animated films (from Snow White and the Seven Dwarfs to The Fox and the Hound ) to go with the songs. The program aired in multiple formats, sometimes between shows, sometimes as its own program, and other times as one-off specials. The specials tended to air both on

13485-464: The guidance of original creative director Fred Seibert . The block letter "M" was sketched by Rogoff, with the scribbled word "TV" spraypainted by Olinksky. The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at the time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where

13630-577: The high rights fees top American hosts such as Rush Limbaugh charge their affiliates. As in the United States in the 1980s, the trend for AM stations in Canada in the 1990s was to apply for an FM broadcasting license or move away from music in favour of talk radio formats. (Since the late 2000s, AM radio in North America has been declining as stations have shut down and moved to FM.) The total amount of Canadian-produced content declined as broadcasters could license syndicated radio programs produced in

13775-414: The hours of 7 and 11  p.m.; priority programming included scripted programs, documentaries, entertainment news, and variety programs. This was replaced in 2010 with the current licensing framework, which places a larger focus on overall investments into Canadian content and the similar concept of "programs of national interest", as opposed to scheduling and quantity. What is considered Canadian content

13920-471: The major factors in cable programming's rise to fame and American corporations dominating the television economy in the 1990s. In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023 , MTV is available to approximately 67,000,000 pay television households in the United States, down from its 2011 peak of 99,000,000 households. MTV

14065-412: The majority-Canadian spoken word programming came in 2012 when Astral Media introduced CKSL and CHAM , two stations in southern Ontario, as full-time affiliates of 24/7 Comedy Radio , a service of the U.S.-based Cumulus Media Networks . CHAM meets its studio requirement by maintaining a locally based interstitial host. To an even greater extent than on radio, Canadian television programming has been

14210-465: The music played would be almost entirely Canadian — thus having the effect of significantly reducing how many Canadian songs would actually have to be played during peak listening times. These program blocks became mockingly known as "beaver hours," featuring Canadian songs selected from the "beaver bin." This practice is now reduced by CRTC regulations stipulating that CanCon percentages must be met between 6 a.m. and 6 p.m., rather than allowing

14355-413: The music-oriented Total Request Live , other spin-off programs were not out of the question. Canadian versions of MTV Cribs , Diary and Making the Video have already been produced. Leading up to the launch, CTV aired the specials MTV Unplugged : Alicia Keys in early October 2005, and MTV's New Year of Music on December 31 , 2005. In February 2006, MTV began promoting its launch date with

14500-412: The network executives imposed a lifetime ban. Billy Idol 's music video for the song " Cradle of Love " originally had scenes from Clay's film The Adventures of Ford Fairlane when it was originally aired; scenes from the film were later excised. During the 2011 MTV Video Music Awards , Clay was in attendance where he confirmed that the channel lifted the ban. In the wake of controversy that involved

14645-417: The new charge had been expected to help sustain the channel's live programming. Due of low ratings, and much more narrow distribution than other specialty channels, The Chatroom was cancelled in 2002, after which talktv became solely a repeat service for CTV network programming and repeated segments of The Chatroom . On September 28, 2005, CTV and MTV Networks announced that Talktv would be relaunched as

14790-684: The now defunct CFBN aired Dennis Miller and the Glenn Beck Program on tape delay in the evenings for a few months, from April through November 2007, when CFBN stopped broadcasting over the air, and The Phil Hendrie Show aired for many years on CKTB , even during the period when it focused on political content. Miller also aired on CHAM for two years from 2008 to 2010. No rule prevents American political talk shows from being aired on Canadian radio stations; such programs are simply not carried because their focus on American politics limits their relevance to Canadian radio audiences, especially given

14935-401: The original logo, but without the initialism, the bottom of the "M" being cropped and the "V" in "TV" no longer branching off. This change was most likely made to reflect MTV's more prominent focus on reality and comedy programming and less on music-related programming. However, much like the original logo, the new logo was designed to be filled in with a seemingly unlimited variety of images. It

15080-627: The original programming seen on its U.S. counterpart, though the network's scripted programming ( Teen Wolf and Awkward. , etc.) and the MTV Video Music Awards did not begin airing on the Canadian channel until 2013. Music-based programming was absent from the channel because the original broadcasting licence issued for Talktv did not allow for any music programming, but its programs were interactive television blended with vintage and traditional talk programming. Moreover, MuchMusic 's previous status as Canada's mainstream music channel (and

15225-549: The producer, lead actors, directors, screenwriters, and composers) has led to situations where productions filmed in Canada, using Canadian personnel and talent, or adapted from works by Canadians (such as The Handmaid's Tale ) may not necessarily qualify as "Canadian content"—instead being a "foreign location and service production" (FLSP) that uses Canadian resources. Geist noted in some cases that these productions were "frequently indistinguishable" from certified Canadian content, such as All or Nothing: Toronto Maple Leafs ( which

15370-442: The program was renamed Pamela Wallin's talktv . Talktv had been licensed as an analogue channel, allowing cable companies to offer it without requiring a digital converter box , and was one of the last specialty channels to be launched with that status (all specialty channels licensed since 2001 have been specifically limited to digital distribution). However, it was not explicitly required to receive analog carriage either, provided

15515-437: The program's most popular characters, and spawned spin-offs such as comedy albums, commercials, the feature film Strange Brew , and the animated series Bob & Doug . In the 1980s and early 1990s, distinctly Canadian drama series such as CBC's Street Legal or CTV 's E.N.G. consistently drew hundreds of thousands of viewers each week. In the latter part of the 1990s and the early 2000s, Global 's Traders and

15660-582: The protective Canadian content quota requirements is one of the concerns of those opposed to the Trans-Pacific Partnership . Canada entered into the Trans-Pacific Partnership, a multilateral free trade agreement, in October 2012. In enforcing the Broadcasting Act , the CRTC is obligated to ensure that "each element of the Canadian broadcasting system shall contribute in an appropriate manner to

15805-460: The provider had already launched digital services. Due to this, combined with the channel's late launch and cable systems approaching capacity for analog channels, Talktv was only available on digital programming tiers, aside from a handful of major markets such as Toronto . In 2002, the CRTC had granted the channel the right to charge 7¢ per subscriber when carried on basic cable, whereas it was previously made available to these viewers free of charge;

15950-923: The punk band the Dead Kennedys , whose song "M.T.V. – Get Off the Air" was released on their 1985 album Frankenchrist , just as MTV's influence over the music industry was being solidified. MTV was also the major influence on the growth of music videos during the 1980s. During MTV's first few years, very few black artists were featured. The select few in MTV's rotation between 1981 and 1984 were Michael Jackson , Prince , Eddy Grant , Tina Turner , Donna Summer , Joan Armatrading , Musical Youth , The Specials , The Selecter , Grace Jones , John Butcher and Herbie Hancock . Mikey Craig of Culture Club , Joe Leeway of Thompson Twins and Tracy Wormworth of The Waitresses were also black. The Specials, which included black and white vocalists and musicians, were also

16095-517: The reality/lifestyle shows that are shown on MTV. A half-hour weeknight block aired at 1:05 a.m. local time from MTV Canada's 2006 relaunch until September 7, 2007, when it was replaced by TMZ on TV . At the time of launch in March 2006, the channel's website was branded as MTV Overdrive . This brand was dropped in early 2007, months after MTV U.S. had dropped the Overdrive name for its website, which it began simply calling MTV.com . In June 2007,

16240-480: The rebrand was made on exactly the same day that the social media site Tumblr introduced Tumblr TV, an animated GIF viewer which featured branding inspired by MTV's original 1980s on-air look. Tumblr has been cited as a prominent location of aesthetic art, and thus many have suggested MTV and Tumblr "switched identities". The rebrand also incorporated a modified version of MTV's classic "I Want My MTV!" slogan, changed to read "I Am My MTV". Vice has suggested that

16385-414: The relaunch, The Globe and Mail reported that the network would "... be quite different from what most people associate with the original American MTV, which has increasingly moved away from music videos toward reality shows and other original programming," placing a heavy emphasis on "talk and lifestyle shows". In a Canadian Press report, it was stated that while there could not be a Canadian version of

16530-459: The replacement of the TPP with the Comprehensive and Progressive Agreement for Trans-Pacific Partnership in 2018, it was reported that Canada had secured an exemption from a clause in the agreement that prohibits discriminatory rules on foreign audio-video services in order to ask services to financially support the creation of Canadian content. In 1971, a group of Canadian playwrights issued

16675-485: The research – but the research was based on ignorance… We were young, we were cutting-edge. We didn't have to be on the cutting edge of racism." Nevertheless, it was Baker who rejected Rick James' "Super Freak" video "because there were half-naked women in it, and it was a piece of crap. As a black woman, I did not want that representing my people as the first black video on MTV." The network's director of music programming, Buzz Brindle, told an interviewer in 2006: "MTV

16820-484: The risk of becoming dismissed by Canadian audiences as no longer truly Canadian. By the 1980s, there were a range CanCon requirements depending on the radio band (AM or FM) and music programming format. AM radio required 30% of the music broadcast in a day be Canadian, and that these selections be "reasonably distributed throughout the [6:00 am to midnight] broadcast day". Five percent of all records had to be two-count Canadian. FM radio had different requirements;

16965-452: The rule, which in turn crowds out Canadian programming to less-desirable time slots. Over the years the CRTC has tried a number of strategies intended to increase the success of Canadian programming, including expenditure requirements and time credits for productions with specific requirements. In 1999, the CRTC mandated that stations owned by the largest private groups air at least eight hours of Canadian "priority programming" per-week between

17110-501: The rules of the rock business." MTV senior executive vice president Les Garland complained decades later, "The worst thing was that 'racism' bullshit   ... there were hardly any videos being made by black artists. Record companies weren't funding them. They never got charged with racism." However, critics of that defence pointed out that record companies were not funding videos for black artists because they knew they would have difficulty persuading MTV to play them. In celebrating

17255-407: The same year. Canadian commercial television networks schedule a large percentage of their Canadian productions to air in the summer season; although traditionally a season of low viewership, this practice has actually been beneficial for Canadian television productions, influenced by widespread viewer preference for new programming over off-season repeats, as well as an increased chance of gaining

17400-403: The short-lived program FNMTV: Friday Night MTV in 2008, MTV started using a updated and cropped version of its original logo for the 30 years during most of its on-air programming. It became MTV's official logo on February 8, 2010, and officially debuted on its website. The channel's full text "MUSIC TELEVISION" was eliminated, with the revised and chopped down on the logo largely the same as

17545-406: The site was redesigned, and was once again facelifted in March 2009 to refocus the website on its video content. As of 2024, the channel now directs to the CTV.ca website. MTV also maintains a Canadian-exclusive web brand called "MTV FORA", which is dedicated to beauty, fashion, and lifestyle content. On June 4, 2013, MTV HD was launched as an high definition simulcast of MTV that broadcasts in

17690-524: The slogan became so ubiquitous that it made an appearance as a lyric sung by Sting on the Dire Straits song " Money for Nothing ", whose music video aired in regular rotation on MTV when it was first released in 1985 and also served as the first video played on its European arm , and became the basis of the music used in the MTV Entertainment Studios production logo . The channel has been

17835-425: The slogan change represents "the current generation's movement towards self-examination, identity politics and apparent narcissism." MTV also introduced MTV Bump, a website that allows Instagram and Vine users to submit videos to be aired during commercial breaks, as well as MTV Canvas, an online program where users submit custom IDs to also be aired during commercial breaks. On February 5, 2021, MTV began to use

17980-410: The stations broadcasting Stern numerous times for Stern's comments, which prompted the two stations to drop him in short order. Stern would later move exclusively to satellite radio. American shows that combine talk and music, such as Blair Garner , Elvis Duran , Delilah and John Tesh , usually have special playlists for airing in Canada to assist in meeting Canadian content requirements. Because of

18125-450: The streaming service Netflix helped to bolster wider public awareness and critical acclaim of the series in the United States and worldwide. This culminated at the 72nd Primetime Emmy Awards in 2020 following its final season, where Schitt's Creek became the first series to sweep all seven major awards in their respective genre in the same year, and Dan Levy became the first to win awards for acting, directing, producing, and writing in

18270-674: The tag line, not unlike his failed 'Maypo' revamp. His associate, and Seibert mentor Dale Pon, took over the campaign, both strategically and creatively. Pon was able to get the campaign greenlit when he laughed the tears out of the spots. From then on–with the exception of the closely logos on the first round of commercials–Pon was the primary creative force. All the commercials were produced by Buzz Potamkin and his new company Buzzco Productions, directed first by Thomas Schlamme and Alan Goodman and eventually by Candy Kugel. The campaign featured popular artists and celebrities, including Pete Townshend , Pat Benatar , Adam Ant , David Bowie ,

18415-1058: The town of Rouleau ), Flashpoint , and Motive . The CBC dramedy This Is Wonderland was a moderate success with a loyal fan base, but was nonetheless cancelled in 2006 after three seasons. Specialty channels also naturally produce Canadian content, some of which, most notably Showcase 's mockumentary series Trailer Park Boys , have been able to generate a strong mass appeal. To complement their airings of American or British versions, Canadian networks have also produced local versions of unscripted television formats , including reality television series such as The Amazing Race Canada , Canadian Idol , MasterChef Canada , and The Traitors Canada (CTV), The Great Canadian Baking Show (CBC), Big Brother Canada (Global), The Bachelor Canada and Canada's Got Talent (Citytv), and Canada's Drag Race ( Crave ). Canadian networks have sometimes fulfilled Cancon requirements by commissioning series filmed in Canada, but intended to be sold to broadcasters in larger foreign markets such as

18560-657: The visibility and commercial viability of Canadian film , although none have ever been put in place. Most film festivals in Canada devote at least a portion of their schedules to Canadian films, although this is by choice rather than government regulation; a few film festivals are devoted exclusively to Canadian films, although most screen a mix of Canadian and international films. However, as movie-based premium television services such as Crave , Super Channel , Hollywood Suite and Super Écran operate on television and thus must follow Canadian content regulations, they do acquire and program Canadian films; this often still represents

18705-416: The way of production values, and as a result did not attract much of an audience. One Canadian series, The Trouble with Tracy , is sometimes claimed as one of the worst television shows ever produced. However, even given these limitations, some productions managed to rise above the mediocre – both SCTV (originally on Global ) and Smith & Smith ( CHCH ) grew from local low-budget productions with

18850-611: The year. For many years from the 1980s to the 2000s, the channel upheld a tradition of having a band perform a cover song at midnight immediately following the beginning of the new year. Throughout its history, MTV has covered global benefit concert series live. For most of July 13, 1985, MTV showed the Live Aid concerts, held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia. While

18995-462: Was "MTV is Coming," however this was not an actual program and the talktv schedule continued to air. On February 20, 2006, CTV announced that the Masonic Temple in Toronto – which was previously home to Open Mike with Mike Bullard – would be the new home for MTV Canada and its new flagship show, MTV Live . This would be essentially a revival of the live-and-interactive talk show format introduced by

19140-433: Was a concept of Seibert's executed by Buzz Potamkin and Perpetual Motion Pictures . The ID then cut to the American flag planted on the Moon's surface changed to show the MTV logo on it, which rapidly changed into different colors and patterns several times per second as the network's original guitar-driven jingle was played for the first time. After MTV's launch, the "Moon landing" ID was edited to show only its ending, and

19285-464: Was added after Canadian Bryan Adams ' album Waking Up the Neighbours did not qualify as Canadian as Adams co-wrote both the music and the lyrics with South African producer Robert John "Mutt" Lange , and he did not primarily record the album in Canada, and therefore only fulfilled one of the criteria fully. It was noted that if Adams had written all the lyrics, and Lange all the music (or vice versa),

19430-499: Was completed in time for the 2021 MTV Video Music Awards. The channel's iconic "I Want My MTV!" advertising campaign was launched in 1982. It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan " I Want My Maypo !" that Lois adapted unsuccessfully from the original created by animator John Hubley . Lois's first pitch to the network was roundly rejected when Lois insisted that rock stars like Mick Jagger should be crying when they said

19575-478: Was considered network television's answer to MTV. Later renamed simply Friday Night , the program ran from 1983 to 2002. ABC's contribution to the music video program genre in 1984, ABC Rocks , was far less successful, lasting only a year. TBS founder Ted Turner started the Cable Music Channel in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. But after one month as

19720-459: Was deferred to 2021). NBC subsequently picked up another Canadian medical drama from Global, Nurses , and ordered the second season of Transplant for a mid-season premiere in 2022. The third season would also be picked up by NBC, with its U.S. premiere held back to fall due to the WGA and SAG–AFTRA strikes . Canadian studios have had a significant presence in the children's television market,

19865-419: Was filmed by Canadian crews, narrated by Canadian actor Will Arnett , and followed a Canadian sports franchise), and films such as The Decline and Turning Red (which both include a number of Canadian actors, personnel in prominent roles, and are set in Canadian locations). He also pointed out that Gotta Love Trump —a Canadian-produced documentary on former U.S. president Donald Trump —was able to receive

20010-400: Was later consolidated into MTV Entertainment Studios In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984, was punctuated by a live performance by Madonna of " Like a Virgin ". The statuettes that are handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its first broadcast in 1981. As of 2012 ,

20155-579: Was later purchased in 2004 by former Nelvana executives, and renamed Cookie Jar Group. The company was in turn acquired by Halifax-based DHX Media (now WildBrain) in 2012, which made it the largest independent owner of children's television content in the world. There is concern about the Trans-Pacific Partnership Intellectual Property Provisions of the TPP in terms of CanCon. In October 2012, Canada formally became

20300-582: Was launched on Saturday, August 1, 1981, at 12:01 a.m, under the ownership of the Warner - American Express Satellite Entertainment Company. On June 25, 1984, Warner Communications spun-off Nickelodeon , MTV into a new public corporation called MTV Networks . Warner would later acquire American Express' 50% stake the following year. From August 27, 1985 to May 20, 1986, Warner would sell 31%, and later, 69% of MTV Networks to Viacom . As MTV expanded, music videos and VJ-guided programming were no longer

20445-494: Was moved to CTV Drama Channel , as well as E! , CTV Life Channel , and Canadian Broadcasting Corporation's Documentary Channel . In August 2021, the channel began adopting the current logo being used worldwide. In Quebec, MTV was launched in summer 2024 via the Noovo streaming service. MTV2 (the former iteration of MTV Canada under Craig) ceased operations on March 29, 2024. In a October 31, 2024 report by The Globe and Mail ,

20590-401: Was originally designed to be a rock music channel. It was difficult for MTV to find African American artists whose music fit the channel's format that leaned toward rock at the outset." Writers Craig Marks and Rob Tannenbaum noted that the channel "aired videos by plenty of white artists who didn't play rock." Andrew Goodwin later wrote: "[MTV] denied racism, on the grounds that it merely followed

20735-512: Was shown at the top of every hour until early 1986, when the ID was scrapped in light of the Space Shuttle Challenger disaster . The ID ran "more than 75,000 times each year (48 times each day), at the top and bottom of every hour every day" according to Seibert. From the late 1990s to the early 2000s, MTV updated its on-air appearance at the beginning of every year and each summer, creating

20880-419: Was that black artists that MTV initially ignored received airplay. The program ran until the end of May 1992. Playboy TV launched their own music video program called "Playboy's Hot Rocks" that premiered on July 15, 1983 featuring uncensored versions of music videos that were shown in nightclubs by artists from Duran Duran and Mötley Crüe to Nine Inch Nails and 2Pac. At times, they would do a certain theme like

21025-462: Was well known for producing and distributing animated series with tie-ins for the educational market, such as Arthur — which was distributed on U.S. public television by Boston's PBS station WGBH . The company collapsed in 2001 following an accounting scandal , and had also faced allegations that it paid American writers to write for its shows under the names of Canadian citizens , while continuing to accept Canadian federal tax credits. The company

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