54-615: Longman , also known as Pearson Longman , is a publishing company founded in 1724 in London, England, which is owned by Pearson PLC . Since 1968, Longman has been used primarily as an imprint by Pearson's Schools business. The Longman brand is also used for the Longman Schools in China and the Longman Dictionary . The Longman company was founded by Thomas Longman (1699 – 18 June 1755),
108-540: A modern, large-scale industry disseminating all types of information. " Publisher " can refer to a publishing company, organization, or an individual who leads a publishing company, imprint , periodical , or newspaper. The publishing process covering most magazine , journal , and book publishers includes: (Different stages are applicable to different types of publishers) Newspapers or news websites are publications of current reports, articles , and features written by journalists . They are free, sometimes with
162-677: A particular field and often push the boundaries established in these fields. They usually have peer review processes before publishing to test the validity and quality of the content. A magazine is a periodical published at regular intervals. It features creative layouts, photography, and illustrations that cover a particular subject or interest. Magazines are available in print or digital formats and can be purchased on apps or websites like Readly or accessed free of charge on apps or websites like Issuu . The global book publishing industry consists of books categorized as fiction or non-fiction and print , e-book , or audiobook . The book market
216-400: A premium edition, or paid for, either individually or through a subscription . They are filled with photographs or other media and usually are subsidized with advertising . Typically, they cover local , national, and international news or feature a particular industry. Some organizations charge premium fees if they have the expertise and exclusive knowledge. The news industry is meant to serve
270-580: A public company in 1948. Longman was acquired by the global publisher Pearson , owner of Penguin and The Financial Times , in 1968. Longman's medical lists was merged with other Pearson subsidiaries to form Churchill Livingstone in 1972. Also in 1972, Mark Longman, last of the Longman family to run the company, died. Longman continued to exist as an imprint of Pearson , under the name 'Pearson Longman'. Pearson Longman specialized in English, including English as
324-403: A registered ISBN to identify it. Directories contain searchable indexed data about businesses, products, and services. They were printed in the past but are now mostly online. Directories are available as searchable lists, on a map, as a sector-specific portal , as a review site (expert or consumer), or as a comparison site . Although some businesses may not consider themselves publishers,
378-633: A second or foreign language , history, economics, philosophy, political science, and religion. Longman is now primarily used by Pearson's ELT business (English Language Teaching). The Longman brand is now only used for the Longman Schools in China and oddments such as the Longman Dictionary and Kennedy's Revised Latin Primer . All other textbooks and products use the Pearson brand/imprint. Longman imprints: Attribution: Publisher Publishing
432-435: A shop with a small margin (or none at all) compared to a website is very cost-effective because it acts as a huge billboard that offers a browsing experience that enables consumers to make purchasing decisions. It gives them a feel for the brand, has a presence in the community, and creates jobs. Also, using social media publishing to advertise has a good ROI if trending, high-quality content is created that reflects positively on
486-740: A single franchise, e.g., Ballantine Del Rey LucasBooks has the exclusive rights to Star Wars in the United States; Random House UK (Bertelsmann)/Century LucasBooks holds the same rights in the United Kingdom. The video game industry self-publishes through BL Publishing/ Black Library ( Warhammer ) and Wizards of the Coast ( Dragonlance , Forgotten Realms , etc.). The BBC has its own publishing division that does very well with long-running series such as Doctor Who . These multimedia works are cross-marketed aggressively, and sales frequently outperform
540-617: A subsidized income for publishers. If the advertising has a return on investment (ROI), the publisher can boost income exponentially by increasing the spending. An ROI of up to £10 per £1 invested is possible, as seen in the John Lewis & Partners Christmas campaigns . Likewise, any cost savings that harm the customer/consumer experience can impact a brand in the long term. Multichannel marketing can be more cost-effective in creating an immersive experience that cannot be replicated with one channel. For example, when considering marketing spend,
594-456: A website, from which anyone can download and read it. An increasing number of authors are using niche marketing online to sell more books by engaging with their readers online. Refer to the ISO divisions of ICS 01.140.40 and 35.240.30 for further information. Publication is the distribution of copies or content to the public . The Berne Convention requires that this can only be done with
SECTION 10
#1732837014404648-538: A work on the History of the Life and Times of Edward III (1873). In 1863, the firm took over the business of John William Parker , and with it Fraser's Magazine , and the publication of the works of John Stuart Mill and James Anthony Froude ; while in 1890 they incorporated with their own all the publications of the old firm of Rivington , established in 1711. The family control of the firm (later 'Longmans, Green & Co.')
702-404: Is a modern term for publishing a book but printing so few copies or with such lack of marketing, advertising, or sales support that it effectively does not reach the public. The book, while nominally published, is almost impossible to obtain through normal channels such as bookshops, often cannot be ordered specially, and has a notable lack of support from its publisher, including refusal to reprint
756-421: Is also undertaken by governments, civil society, and private companies for administrative or compliance requirements, business, research, advocacy, or public interest objectives. This can include annual reports , research reports , market research , policy briefings, and technical reports . Self-publishing has become very common. Publishing has evolved from a small, ancient form limited by law or religion to
810-448: Is an academic publisher run by a university. Oxford University Press is the largest in the world and specializes in research, education, and English language teaching internationally. A catalog is a visual directory or list of a large range of products that allow you to browse and buy from a particular company. In print, this is usually in the format of a softback book or directory. Smaller visual catalogs can be known as brochures. With
864-421: Is huge, with around 1.5 billion people speaking English. Translation services are also available to make these texts accessible in other languages. Self-publishing makes publishing widely accessible through small print-run digital printing or online self-publishing platforms. E-reader screen technology continues to improve with increased contrast and resolution making them more comfortable to read. Each book has
918-944: Is the activity of making information, literature, music, software, and other content available to the public for sale or free of charge. Traditionally, the term refers to the creation and distribution of printed works , such as books , comic books , newspapers , and magazines . With the advent of digital information systems, the scope has expanded to include digital publishing such as e-books , digital magazines , websites , social media , music , and video game publishing . The commercial publishing industry ranges from large multinational conglomerates such as News Corp , Pearson , Penguin Random House , and Thomson Reuters to major retail brands and thousands of small independent publishers. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing, and academic and scientific publishing . Publishing
972-653: The Black Swan and the Ship , premises at that time having signs rather than numbers, and became the publishing house premises. Longman entered into partnership with his father-in-law, Osborn, who held one-sixth of the shares in Ephraim Chambers 's Cyclopaedia (1728). Longman himself was one of the six booksellers, who undertook the responsibility of Samuel Johnson 's Dictionary (1746–1755). In 1754, Longman took into partnership his nephew, Thomas Longman (1730–1797), and
1026-465: The Edinburgh Review , which was started in 1802. In 1802 appeared the first part of Rees's Cyclopædia , edited by Abraham Rees . This was completed in 39 volumes plus 6 volumes of plates in 1819. In 1814 arrangements were made with Thomas Moore for the publication of Laila Rookh , for which he was paid £ 3 000; and when Archibald Constable failed in 1826, Longmans became the proprietors of
1080-466: The Edinburgh Review . They issued in 1829 Lardner 's Cabinet Encyclopaedia , and in 1832 McCulloch 's Commercial Dictionary . Thomas Norton Longman died on 29 August 1842, leaving his two sons, Thomas (1804–1879) and William (1813–1877), in control of the business in Paternoster Row. Their first success was the publication of Macaulay 's Lays of Ancient Rome , which was followed in 1841 by
1134-485: The Harry Potter and James Bond franchises. The publishing landscape is continually evolving. Currently there are four major types of publishers in book publishing: These companies traditionally produce hardcopy books in large print runs. They have established networks which distribute those books to bricks-and-mortar stores and libraries. When a mainstream publisher accepts a book for publication, they require
SECTION 20
#17328370144041188-543: The Whig interpretation of history . Macaulay's approach has been criticised by later historians for its one-sidedness and its complacency. Karl Marx referred to him as a "systematic falsifier of history". His tendency to see history as a drama led him to treat figures whose views he opposed as if they were villains, while his approved characters were presented as heroes. Macaulay goes to considerable length, for example, to absolve his hero King William III of any responsibility for
1242-578: The development of books . The Chinese inventor Bi Sheng made a movable type of earthenware c. 1045 , but there are no known surviving examples of his work. The Korean civil servant Ch'oe Yun-ŭi , who lived during the Goryeo Dynasty, invented the first metal moveable type in 1234–1250 AD. In what is commonly regarded as an independent invention, Johannes Gutenberg developed movable type in Europe around 1450, along with innovations in casting
1296-489: The Department of Justice, filing a permanent injunction on the merger. Although newspaper and magazine companies still often own printing presses and binderies, book publishers rarely do. Similarly, the trade usually sells the finished products through a distributor who stores and distributes the publisher's wares for a percentage fee or sells on a sale or return basis. Some major publishers have entire divisions devoted to
1350-463: The Internet, they have evolved into searchable databases of products known under the term e-commerce . Interactive catalogs and brochures like IKEA and Avon allow customers to browse a full range if they have not decided on their purchase. Responsive web and app design will allow further integration between interactive catalog visuals and searchable product databases. Until recently, physical books were
1404-605: The World Wide Web in 1989 soon propelled the website into a dominant publishing medium. Wikis and blogs soon developed, followed by online books , online newspapers , and online magazines . This also facilitated the technological convergence of commercial and self-published content and the convergence of publishing and production into online production through the development of multimedia content. A U.S.-based study in 2016 that surveyed 34 publishers found that straight, able-bodied, white females overwhelmingly represent
1458-491: The Writers' Guild of Great Britain (WGGB) have called for reform of the paid-for publishing sector. These unions, representing 14,800 authors, jointly published a report to expose widespread bad practices among companies that charge writers to publish their work while taking away their rights. When an author self-publishes a book, they retain all rights and assume responsibility for all stages of preparing, publishing and distributing
1512-619: The author must cover all the costs of publication, surrender some rights to the publisher, and pay royalties on sales. Vanity presses often engage in deceptive practices or offer costly, poor-quality services with limited recourse available to the writer. In the US, these practices have been cited by the Better Business Bureau as unfavorable reports by consumers. Given the bad reputation of vanity publishing, many vanity presses brand themselves as hybrid publishers. The Society of Authors (SoA) and
1566-633: The author to sign a contract surrendering some rights to the publisher. In exchange, the publisher will take care of all aspects of publishing the book at the publisher's cost. They rely entirely on sales of the book to recoup those costs and make a profit. The author receives a royalty on each sale (and sometimes an advance on royalties when the book is accepted ). Because of the financial risk , mainstream publishers are extremely selective in what they will publish, and reject most manuscripts submitted to them. In 2013, Penguin (owned by Pearson ) and Random House (owned by Bertelsmann ) merged, narrowing
1620-505: The average stand-alone published work, making them a focus of corporate interest. The advent of the Internet has provided an alternative mode of book distribution and most mainstream publishers also offer their books in ebook format. Preparing a book for e-book publication is the same as print publication, with only minor variations in the process to account for the different publishing mediums; E-book publication also eliminates some costs like
1674-614: The book. The author may hire professionals on a fee-for-service basis as needed, (e.g. an editor, cover designer, proofreader) or engage a company to provide an integrated package. Accessible publishing uses the digitization of books to mark them up into XML and produce multiple formats to sell to customers, often targeting those who experience difficulty reading. Formats include a variety of larger print sizes, specialized print formats for dyslexia , eye tracking problems, and macular degeneration , as well as Braille , DAISY , audiobooks , and e-books . Green publishing means adapting
Longman - Misplaced Pages Continue
1728-566: The brand. Film, television, radio, and advertisements publish information to their audiences. Computer games, streaming apps, and social media publish content in various ways that can keep audiences more engaged. Marketing additional products closely related to a major film, such as Star Wars , is an example of tie-in publishing. These products include but are not limited to spin-off books, graphic novels, soundtrack albums, computer games, models and toys, social media posts, and promotional publications. Examples of tie-in publishing based on books are
1782-529: The consent of the copyright holder, which initially is always the author. In the Universal Copyright Convention , "publication" is defined in Article VI as "the reproduction in tangible form and the general distribution to the public of copies of a work from which it can be read or otherwise visually perceived." Privishing ( priv ate publ ishing , but not to be confused with self-publishing )
1836-422: The discount given to retailers (usually around 45 percent). Small publishers, also called independent or indie publishers, operate on a traditional model (i.e. the author surrenders some rights in exchange for the publisher bearing all costs of publishing), but their precise terms can vary greatly. Often, they do not pay an advance on royalties. A hybrid publisher shares the costs of publication (and therefore
1890-455: The following year, Richmal Mangnall 's Historical and Miscellaneous Questions for the Use of Young People was purchased, and went through 84 editions by 1857. About 1800 he also purchased the copyright of Southey 's Joan of Arc and Wordsworth 's Lyrical Ballads , from Joseph Cottle of Bristol. He published the works of Wordsworth, Coleridge , Southey and Scott , and acted as London agent for
1944-469: The former apprentice Brown became a partner in 1811; in 1824, the title of the firm was changed to 'Longman, Hurst, Rees, Orme, Brown & Green'. A document of 1823 "Grant of Land in the Concan" printed by the firm under this name shows the name change was from 1823 or earlier. In 1799, Longman purchased the copyright of Lindley Murray 's English Grammar , which had an annual sale of about 50 000 copies. In
1998-519: The issue of the first two volumes of his History of England , which after a few years had a sale of 40 000 copies. The two brothers were well known for their literary talent. Thomas Longman edited a beautifully illustrated edition of the New Testament , and William Longman was the author of several important books, among them a History of the Three Cathedrals dedicated to St Paul (1869) and
2052-515: The mainstream publishing industry to a handful of big publishers as it adapted to digital media. The merger created the largest consumer book publisher globally, with a global market share of more than 25 percent. As of 2022 , approximately 80% percent of the United States trade market for books was controlled by the " Big Five " publishing houses: Penguin Random House , Hachette , HarperCollins , Simon & Schuster , and Macmillan . In November 2020, ViacomCBS agreed to sell Simon & Schuster,
2106-432: The plan laid out in his own 1828 "Essay on History". The History is famous for its prose and for its confident, sometimes dogmatic, emphasis on a progressive model of British history. According to this view, England threw off superstition , autocracy and confusion to create a balanced constitution and a forward-looking culture combined with freedom of belief and expression. This model of human progress has been called
2160-573: The primary source of recording knowledge. For accessibility and global reach, this content can be repurposed for the web. The British Library , for example, holds more than 170 million items with 3 million new additions each year. With consent, content can be published online through e-books, audio books, CMS -based websites, online learning platforms, videos, or mobile apps. On the Internet, writers and copy editors are known as content writers and content editors, although their roles vary from their print-based counterparts. Advertising can provide income or
2214-489: The public interest, hold people and businesses to account, and promote freedom of information and expression. Editors manage the tone of voice of their publication; for example, negative versus positive articles can affect the reader's perspective. A journal is an academic or technical publication also available in digital and(or) print format, containing articles written by researchers, professors, and individuals with professional expertise. These publications are specific to
Longman - Misplaced Pages Continue
2268-452: The publishing industry in the US. Salon described the situation as a "lack of diversity behind the scenes in book world." A survey in 2020 by the same group found there has been no significant statistical change in the lack of diversity since the 2016 survey. Lack of diversity in the American publishing industry has been an issue for years. Within the industry, the least amount of diversity
2322-410: The publishing process to minimize environmental impact. One example is the concept of on-demand printing, using digital or print-on-demand technology. This cuts down the need to ship books since they are manufactured close to the customer on a just-in-time basis. A further development is the growth of online publishing, where no physical books are produced. The author creates an e-book and uploads it to
2376-478: The reign of James II , the Glorious Revolution , the coregency of William III and Mary II , and up to William III 's death. Macaulay's approach to writing the History was innovative for his period. He consciously fused the picturesque, dramatic style of classical historians such as Thucydides and Tacitus with the learned and factual approach of his 18th-century precursors such as Hume , following
2430-442: The risks) with the author. Because of this financial risk, they are selective in what they publish. The contract varies according to what is negotiated between author and company, but will always include the surrender of some rights to the publisher. Hybrid publishing is the source of debate in the publishing industry, due to the tendency of vanity presses to masquerade as hybrids. A vanity press will publish any book. In return,
2484-478: The scribes of Europe had produced since Constantine founded his city in A.D. 330." The history of modern newspaper publishing started in Germany in 1609, with the publication of magazines following in 1663. Missionaries brought printing presses to sub-Saharan Africa in the mid-18th century. Historically, publishing has been handled by publishers , although some authors self-published. The establishment of
2538-492: The son of Ezekiel Longman (died 1708), a gentleman of Bristol . Thomas was apprenticed in 1716 to John Osborn, a London bookseller, and at the expiration of his apprenticeship married Osborn's daughter. In August 1724, he purchased the stock and household goods of William Taylor , the first publisher of Robinson Crusoe , for £ 2 282 9s 6d. Taylor's two shops in Paternoster Row , London, were known respectively as
2592-487: The third largest book publisher in the United States, to Penguin Random House in a deal that, if it had gone through, would have formed the largest publishing company in the world. On November 2, 2021, the United States Department of Justice filed a lawsuit (U.S. v. Bertelsmann SE & CO. KGaA, et al.) to block the merger on antitrust grounds, and on October 31, 2022, the D.C. District Court ruled in favor of
2646-479: The title of the firm became T. and T. Longman. Upon the death of his uncle in 1755, Longman became sole proprietor. He greatly extended the colonial trade of the firm. In 1794, he took Owen Rees as a partner; in the same year, Thomas Brown (c. 1777–1869) entered the house as an apprentice. Longman had three sons. Of these, Thomas Norton Longman (1771–1842) succeeded to the business. In 1804, two more partners, including Edward Orme & Thomas Hurst, were admitted, and
2700-540: The title. A book that is privished may be referred to as "killed." Depending on the motivation, privishing may constitute a breach of contract , censorship , or good business practice (e.g., not printing more books than the publisher believes will sell in a reasonable length of time). Publishing became possible with the invention of writing and became more practical upon the introduction of printing . Before printing, distributed works were copied manually by scribes . Due to printing, publishing progressed hand-in-hand with
2754-469: The type based on a matrix and hand mould . The invention of the printing press gradually made books less expensive to produce and more widely available. Early printed books, single sheets, and images created before 1501 in Europe are known as incunables or incunabula . "A man born in 1453, the year of the fall of Constantinople , could look back from his fiftieth year on a lifetime in which about eight million books had been printed, more perhaps than all
SECTION 50
#17328370144042808-453: The way the data is displayed is published. A textbook is an educational book, or e-book, that contains information on a particular subject and is used by people studying that subject. The need for textbook publishing continues due to the global need for education. Textbooks from major publishers are being integrated with online learning platforms for expert knowledge and access to a library of books with digital content. A university press
2862-516: Was continued by Thomas Norton Longman, son of Thomas Longman. In 1884 the firm employed John William Allen as an educationalist. Allen grew the firm's educational list, including textbooks he wrote himself. He later inherited the shares of W. E. Green and became a shareholder in 1918. In December 1940, Longman's Paternoster Row offices were destroyed in The Blitz , along with most of the company's stock. The company survived this crisis, however, and became
2916-593: Was in higher-level editorial positions. Publishing on specific contexts Publishing tools The History of England from the Accession of James the Second The History of England from the Accession of James the Second (1848) is the full title of the five-volume work by Lord Macaulay (1800–1859) more generally known as The History of England . It covers the 17-year period from 1685 to 1702, encompassing
#403596