Better Homes and Gardens is the fourth most widely circulated magazine in the United States . The editor in chief is Stephen Orr. Better Homes and Gardens focuses on interests regarding homes, cooking , gardening , crafts , healthy living, decorating , and entertaining. The magazine is published 12 times per year by Dotdash Meredith (formerly Meredith Corporation ).
61-672: Ladies' Home Journal was an American magazine that ran until 2016 and was last published by the Meredith Corporation . It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. In 1891, it was published in Philadelphia by the Curtis Publishing Company . In 1903, it was the first American magazine to reach one million subscribers. In
122-553: A professional association . Professional magazines may derive revenue from advertisement placements or advertorials by companies selling products and services to a specific professional audience. Examples include Advertising Age , Automotive News , Broadcast , The Bookseller , and The Stage . Being on the cover of certain magazines is considered an honor or distinction. Examples include Time , Rolling Stone , Vogue and Sports Illustrated . See, for example: See also cover art . The magazine cover indicator
183-487: A 3:1 ratio. Focusing more narrowly, MediaFinder.com found that 93 new magazines were launched during the first six months of 2014, while only 30 closed in that time frame. The category which produced the most new publications was "Regional interest", of which six new magazines were launched, including 12th & Broad and Craft Beer & Brewing . However, two magazines had to change their print schedules. Johnson Publishing 's Jet stopped printing regular issues, making
244-401: A Lot 22 Inches Wide" (A house built between two office buildings), a "How-The..." department which suggests putting a lawn on rollers so one can drag it "to a nearby spot where it's raining", and an article on how to convert a second bathroom into a basement (with a photo of the author's wife, who has just stepped out of the shower and covers herself with a towel). The magazine was also spoofed in
305-450: A female audience, emphasizing the traditional gender roles of the 19th century. Harper's Bazaar was the first to focus exclusively on couture fashion , fashion accessories and textiles. The inclusion of didactic content about housekeeping may have increased the appeal of the magazine for a broader audience of women and men concerned about the frivolity of a fashion magazine. In the 1920s, new magazines appealed to young German women with
366-453: A forum for public arguments by scholars and critical observers. The early periodical predecessors to magazines started to evolve to modern definition in the late 1800s. Works slowly became more specialized and the general discussion or cultural periodicals were forced to adapt to a consumer market which yearned for more localization of issues and events. Mass-circulation magazines became much more common after 1900, some with circulations in
427-405: A journal in the technical sense; The Wall Street Journal is actually a newspaper . The word "magazine" derives from Arabic makhāzin ( مخازن ), the broken plural of makhzan ( مخزن ) meaning "depot, storehouse" (originally military storehouse); that comes to English via Middle French magasin and Italian magazzino . In its original sense, the word "magazine" referred to
488-492: A line of home decor products through a partnership with Home Interiors and Gifts , a company based on direct selling . The Australian edition of the magazine is published by Are Media , the successor to the former Bauer Media Australia which acquired Pacific Magazines in 2020. Mad Magazine published a satire in March 1958 (issue #38) titled "Bitter Homes and Gardens," including articles titled "They Built Their House on
549-441: A long tradition. One of the earliest satirical magazines was Diyojen which was launched in 1869. There are around 20 satirical magazines; the leading ones are Penguen (70,000 weekly circulation), LeMan (50,000) and Uykusuz . Historical examples include Oğuz Aral 's magazine Gırgır (which reached a circulation of 500,000 in the 1970s) and Marko Paşa (launched 1946). Others include L-Manyak and Lombak . Publishing
610-499: A member of the trade (and likelihood of buying, for example, likelihood of having corporate purchasing authority, as determined from job title). This allows a high level of certainty that advertisements will be received by the advertiser's target audience, and it avoids wasted printing and distribution expenses. This latter model was widely used before the rise of the World Wide Web and is still employed by some titles. For example, in
671-485: A monthly record of current events along with entertaining stories, poems, and pictures. The first periodicals to branch out from news were Harper's and The Atlantic , which focused on fostering the arts. Both Harper's and The Atlantic persist to this day, with Harper's being a cultural magazine and The Atlantic focusing mainly on world events. Early publications of Harper's even held famous works such as early publications of Moby Dick or famous events such as
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#1732844511460732-621: A new understanding of church-state relationships and the source of political authority. The Moniteur Ottoman was a gazette written in French and first published in 1831 on the order of Mahmud II . It was the first official gazette of the Ottoman Empire , edited by Alexandre Blacque at the expense of the Sublime Porte . Its name perhaps referred to the French newspaper Le Moniteur Universel . It
793-666: A number of books on home economics and gardening under the BH&G brand, the best known of which is the Better Homes and Gardens New Cook Book , colloquially known as the " Red Plaid " book. Now in its 15th edition (published in August 2010), the Red Plaid was originally published in 1930. Meredith also publishes the New Junior Cookbook for children learning to cook. The magazine's title
854-482: A readership of 3.2 million in 2016. Also in 2016, Meredith partnered with Grand Editorial to produce Ladies' Home Journal . Only one issue was created. The American cooking teacher Sarah Tyson Rorer served as LHJ 's first food editor from 1897 to 1911, when she moved to Good Housekeeping . In 1936, Mary Cookman , wife of New York Post editor Joseph Cookman , began working at the Ladies' Home Journal . In time, she
915-529: A sensuous image and advertisements for the appropriate clothes and accessories they would want to purchase. The glossy pages of Die Dame and Das Blatt der Hausfrau displayed the "Neue Frauen", "New Girl" – what Americans called the flapper. This ideal young woman was chic, financially independent, and an eager consumer of the latest fashions. Magazines kept her up to date on fashion, arts, sports, and modern technology such as automobiles and telephones. The first women's magazine targeted toward wives and mothers
976-419: A storage space or device. In the case of written publication, it refers to a collection of written articles . This explains why magazine publications share the term with storage units for military equipment such as gunpowder , artillery and firearm magazines , and in French and Russian (adopted from French as магазин ), retailers such as department stores . Print magazines can be distributed through
1037-486: A supporter of women's suffrage). Bok viewed suffragists as traitors to their sex, saying that "there is no greater enemy of woman than woman herself." During World War II , the Ladies' Home Journal was a venue for the government to place articles intended for homemakers. The annual subscription price paid for the production of the magazine and its mailing. The profits came from heavy advertising, pitched to families with above-average incomes of $ 1,000 to $ 3,000 in 1900. In
1098-411: A year, it became an independent publication, with Knapp as editor for the first six years. Its original name was The Ladies' Home Journal and Practical Housekeeper , but Knapp dropped the last three words in 1886. Knapp was succeeded by Edward William Bok as LHJ editor in late 1889. Knapp remained involved with the magazine's management, and she also wrote a column for each issue. In 1892, LHJ became
1159-683: Is The Scots Magazine , which was first published in 1739, though multiple changes in ownership and gaps in publication totalling over 90 years weaken that claim. Lloyd's List was founded in Edward Lloyd's England coffee shop in 1734; and though its online platform is still updated daily it has not been published as a magazine since 2013 after 274 years. Under the Ancien Régime , the most prominent magazines were Mercure de France , Journal des sçavans , founded in 1665 for scientists, and Gazette de France , founded in 1631. Jean Loret
1220-421: Is a periodical publication , generally published on a regular schedule (often weekly or monthly), containing a variety of content . They are generally financed by advertising , purchase price , prepaid subscriptions , or by a combination of the three. In the technical sense a journal has continuous pagination throughout a volume. Thus, Bloomberg Businessweek , which starts each issue anew with page one,
1281-474: Is a magazine, but the Journal of Business Communication , which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or trade publications are also peer-reviewed , for example the Journal of Accountancy . Non-peer-reviewed academic or professional publications are generally professional magazines . That a publication calls itself a journal does not make it
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#17328445114601342-536: Is a not-too-serious economic indicator that is sometimes taken seriously by technical analysts. Better Homes and Gardens (magazine) Better Homes and Gardens was founded in 1922 by Edwin Meredith , who had served as the United States Secretary of Agriculture under Woodrow Wilson and had previously founded the magazine Successful Farming. The original title was Fruit, Garden and Home . The name
1403-472: Is mentioned in the song "I Save Cigarette Butts" by Daniel Johnston . In Little Shop of Horrors Audrey sings in "Somewhere That's Green" about how her dream house is a "picture out of Better Homes and Gardens magazine." In country recording artist Miranda Lambert 's 2010 hit single titled "The House That Built Me", there is a verse that says, "Mama cut out pictures of houses for years from Better Homes and Gardens magazine". Brandon Flowers mentions
1464-696: The General Magazine and Historical Chronicle . The Pennsylvania Magazine , edited by Thomas Paine , ran only for a short time but was a very influential publication during the Revolutionary War . The final issue containing the text of the Declaration of Independence was published in 1776. In the mid-19th century, monthly magazines gained popularity. They were general interest to begin, containing some news, vignettes, poems, history, political events, and social discussion. Unlike newspapers, they were more of
1525-561: The Ladies' Home Journal , pioneered the strategies " magazine revolution ". Edward Bok authored more than twenty articles opposed to women's suffrage which threatened his "vision of the woman at home, living the simple life". He opposed the concept of women working outside the home, women's clubs , and education for women. He wrote that feminism would lead women to divorce, ill health, and even death. Bok solicited articles against women's rights from former presidents Grover Cleveland and Theodore Roosevelt (though Roosevelt would later become
1586-410: The mail , through sales by newsstands , bookstores , or other vendors, or through free distribution at selected pick-up locations. Electronic distribution methods can include social media , email , news aggregators , and visibility of a publication's website and search engine results. The traditional subscription business models for distribution fall into three main categories: In this model,
1647-792: The 1910s, it carried about a third of the advertising in all women's magazines. By 1929, it had nearly twice as much advertising as any other publication except for the Saturday Evening Post , which was also published by the Curtis family. The Ladies' Home Journal was sold to 2 million subscribers in the mid-1920s, grew a little during the depression years, and surged again during post-World War II. In 1955, each issue sold 4.6 million copies, and there were approximately 11 million readers. The Journal , along with its major rivals, Better Homes and Gardens , Family Circle , Good Housekeeping , McCall's , Redbook and Woman's Day , were known as
1708-398: The 1970s as "Bitter Homes and Garbage", in a set of "Crazy Magazine Covers" produced by Fleer . In an episode of I Love Lucy , Lucy jokes about the magazine as, "Better Homes and Garbage" when she and Ethel redecorate Lucy's apartment. An episode of The Simpsons The Springfield Files showed a brief shot of a magazine entitled Better Homes Than Yours. Better Homes and Gardens
1769-531: The Bourbon kings, but all eight ultimately urged support for the new government, putting their appeals in terms of preserving civil order. They often discussed the relationship between church and state. Generally, they urged priests to focus on spiritual matters and not engage in politics. Historian M. Patricia Dougherty says this process created a distance between the Church and the new monarch and enabled Catholics to develop
1830-593: The Seven Sisters, after the women's colleges in the Northeast. For decades, the Journal had the most circulation of the Seven Sisters, but it fell behind McCall's in 1961. In 1968, its circulation was 6.8 million, compared to McCall's 8.5 million. That year, Curtis Publishing sold the Ladies' Home Journal and the magazine The American Home to Downe Communications for $ 5.4 million in stock. Between 1969 and 1974, Downe
1891-615: The United Kingdom, a number of computer-industry magazines use this model, including Computer Weekly and Computing , and in finance, Waters Magazine . For the global media industry, an example would be VideoAge International . The earliest example of magazines was Erbauliche Monaths Unterredungen , a literary and philosophy magazine, which was launched in 1663 in Germany. The Gentleman's Magazine , first published in 1741 in London
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1952-438: The United States. In 2019, People Magazine ranked second behind ESPN Magazine in total reach with a reported reach of 98.51 million. Professional magazines, also called trade magazines , or business-to-business magazines are targeted to readers employed in particular industries. These magazines typically cover industry trends and news of interest to professionals in the industry. Subscriptions often come with membership in
2013-525: The extensive case files of the American Institute of Family Relations in Los Angeles, California. MacKaye died in 1992 at the age of 88. Subsequent writers for the feature have included Lois Duncan and Margery D. Rosen. The illustrations of William Ladd Taylor were featured between 1895 and 1926; the magazine also sold reproductions of his works in oil and watercolor. Magazine A magazine
2074-413: The first magazine to refuse patent medicine advertisements. In 1896, Bok became Louisa Knapp's son-in-law when he married her daughter, Mary Louise Curtis . LHJ reached a subscribed circulation of more than one million copies by 1903, the first American magazine to do so. Bok served until 1919. The features he introduced was the "Ruth Ashmore advice column", written by Isabel Mallon . In the 20th century,
2135-488: The first revamped issue. The Journal announced that portions of its editorial content would be crowdsourced from readers, who would be fairly compensated for their work. The magazine made the decision to end monthly publication and relaunch it quarterly. At the same time, the headquarters of the magazine moved from New York City to Des Moines, Iowa . Meredith offered its subscribers the chance to transfer their subscriptions to Meredith's sister publications. The magazine had
2196-924: The hundreds of thousands of subscribers. Some passed the million-mark in the 1920s. It was an age of mass media . Because of the rapid expansion of national advertising, the cover price fell sharply to about 10 cents. One cause was the heavy coverage of corruption in politics, local government and big business, especially by Muckrakers. They were journalists who wrote for popular magazines to expose social and political sins and shortcomings. They relied on their own investigative journalism reporting; muckrakers often worked to expose social ills and corporate and political corruption . Muckraking magazines–notably McClure's –took on corporate monopolies and crooked political machines while raising public awareness of chronic urban poverty, unsafe working conditions, and social issues such as child labor . The journalists who specialized in exposing waste, corruption, and scandal operated at
2257-475: The late 20th century, the rise of television caused sales of the magazine to decline as the publishing company struggled. On April 24, 2014, Meredith announced it would stop publishing the magazine as a monthly with the July issue, stating it was "transitioning Ladies' Home Journal to a special interest publication". It became available quarterly on newsstands only, though its website remained in operation. The last issue
2318-399: The laying of the world's first transatlantic telegraph cable ; however, the majority of early content was trickle down from British events. The development of the magazines stimulated an increase in literary criticism and political debate, moving towards more opinionated pieces from the objective newspapers. The increased time between prints and the greater amount of space to write provided
2379-473: The magazine is sold to readers for a price, either on a per-issue basis or by subscription, where an annual fee or monthly price is paid and issues are sent by post to readers. Paid circulation allows for defined readership statistics. This means that there is no cover price and issues are given away, for example in street dispensers, airline, or included with other products or publications. Because this model involves giving issues away to unspecific populations,
2440-455: The magazine published the work of muckrakers and social reformers such as Jane Addams . In 1901, it published two articles about the early architectural designs of Frank Lloyd Wright . The December 1909 issue included a comic strip which was the first appearance of Kewpie , created by Rose O'Neill . Bok introduced business practices of low subscription rates and inclusion of advertising to offset costs. Some argue that women's magazines, like
2501-537: The middle and working classes. Periodicals were censored by the central government in Paris . They were not totally quiescent politically—often they criticized Church abuses and bureaucratic ineptitude. They supported the monarchy and they played at most a small role in stimulating the revolution. During the Revolution, new periodicals played central roles as propaganda organs for various factions. Jean-Paul Marat (1743–1793)
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2562-400: The solutions offered in counseling, and the outcome is published. It was written for 30 years, starting in 1953, by Dorothy D. MacKaye under the name of Dorothy Cameron Disney. MacKaye co-founded this column with Paul Popenoe , a founding practitioner of marriage counseling in the U.S. The two jointly wrote a book of the same title in 1960. Both the book and the column drew their material from
2623-417: The state and local level, like Ray Stannard Baker , George Creel , and Brand Whitlock . Others, including Lincoln Steffens , exposed political corruption in many large cities; Ida Tarbell went after John D. Rockefeller 's Standard Oil Company . Samuel Hopkins Adams in 1905 showed the fraud involved in many patent medicines, Upton Sinclair 's 1906 novel The Jungle gave a horrid portrayal of how meat
2684-568: The statistics only entail the number of issues distributed, and not who reads them. This is the model used by many trade magazines (industry-based periodicals) distributed only to qualifying readers, often for free and determined by some form of survey. Because of costs (e.g., printing and postage) associated with the medium of print, publishers may not distribute free copies to everyone who requests one (unqualified leads); instead, they operate under controlled circulation, deciding who may receive free subscriptions based on each person's qualification as
2745-480: The television program Better in the fall of 2007, which is a lifestyle show which has a mix of content from Meredith's various magazine titles (included BH&G), consumer advice and celebrity interviews. The program would air on stations owned by Meredith, Scripps , Fisher and LIN TV groups. Some Meredith-owned stations produce their own local edition of Better . The show was canceled in May 2015. The brand offered
2806-847: The transition to digital format, though still printing an annual print edition. Ladies' Home Journal stopped their monthly schedule and home delivery for subscribers to become a quarterly newsstand-only special interest publication. According to statistics from the end of 2013, subscription levels for 22 of the top 25 magazines declined from 2012 to 2013, with just Time , Glamour and ESPN The Magazine gaining numbers. However, by 2024, some titles, notably outdoors magazines, appeared to be growing in popularity. The "seven sisters" of American women's magazines are Ladies' Home Journal , Good Housekeeping , McCall's , Woman's Day , Redbook , Family Circle and Better Homes and Gardens . Some magazines, among them Godey's Lady's Book and Harper's Bazaar , were intended exclusively for
2867-457: The views of their readership and thereby were major elements in the changing political culture. For example, there were eight Catholic periodicals in 1830 in Paris. None were officially owned or sponsored by the Church and they reflected a range of opinion among educated Catholics about current issues, such as the 1830 July Revolution that overthrew the Bourbon monarchy. Several were strong supporters of
2928-531: Was a very expensive industry in colonial times. Paper and printer's ink were taxed imported goods and their quality was inconsistent. Interstate tariffs and a poor road system hindered distribution, even on a regional scale. Many magazines were launched, most failing within a few editions, but publishers kept trying. Benjamin Franklin is said to have envisioned one of the first magazines of the American colonies in 1741,
2989-404: Was acquired by Charter Company . In 1982, it sold the magazine to Family Media Inc., publishers of Health magazine. In March 1970, feminists including Susan Brownmiller held an 11-hour sit-in at the Ladies' Home Journal ' s office, with some of them sitting on the desk of editor John Mack Carter and asking him to resign and be replaced by a woman editor. Carter declined to resign; he
3050-448: Was allowed to produce a section of the magazine that August. Other activists continued the protests. In 1986, the Meredith Corporation acquired the magazine from Family Media for $ 96 million. In 1998, the Journal 's circulation had dropped to 4.5 million. The magazine debuted an extensive visual and editorial redesign in its March 2012 issue. Photographer Brigitte Lacombe was hired to shoot cover photos, with Kate Winslet appearing on
3111-414: Was changed to Better Homes and Gardens beginning with the August 1924 issue. The first editor for the magazine was Chesla C. Sherlock. One of Sherlock's contributions was an article series on "Homes of Famous Americans", which was also published as a series of books. Better Homes and Gardens is one of the " Seven Sisters ", a group of women's service magazines. The Meredith Corporation publishes
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#17328445114603172-451: Was issued weekly. Takvim-i vekayi was published a few months later, intended as a translation of the Moniteur into Ottoman Turkish . After having been edited by former Consul for Denmark " M. Franceschi ", and later on by " Hassuna de Ghiez ", it was lastly edited by Lucien Rouet. However, facing the hostility of embassies, it was closed in the 1840s. Satirical magazines of Turkey have
3233-399: Was named its Executive Editor, and she remained with LHJ until 1963. In 1946, the Journal adopted the slogan "Never underestimate the power of a woman", which it continues to use today. The magazine's trademark feature is "Can This Marriage Be Saved?" In this popular column, each person of a couple in a troubled marriage explains their view of the problem, a marriage counselor explains
3294-465: Was one of France's first journalists. He disseminated the weekly news of music, dance and Parisian society from 1650 until 1665 in verse, in what he called a gazette burlesque , assembled in three volumes of La Muse historique (1650, 1660, 1665). The French press lagged a generation behind the British, for they catered to the needs of the aristocracy, while the newer British counterparts were oriented toward
3355-599: Was packed, and, also in 1906, David Graham Phillips unleashed a blistering indictment of the U.S. Senate. Roosevelt gave these journalists their nickname when he complained that they were not being helpful by raking up all the muck. According to the Research Department of Statista , closures of magazines outnumbered launches in North America during 2009. Although both figures declined during 2010–2015, launches outnumbered closures in each of those years, sometimes by
3416-613: Was published in 1852. Through the use of advice columns, advertisements , and various publications related to parenting , women's magazines have influenced views of motherhood and child-rearing. Mass-marketed women's magazines have shaped and transformed cultural values related to parenting practices. As such, magazines targeting women and parenthood have exerted power and influence over ideas about motherhood and child-rearing. Religious groups have used magazines for spreading and communicating religious doctrine for over 100 years. Jehovah's Witnesses ' primary magazine, The Watchtower ,
3477-584: Was published in 2016. Ladies' Home Journal was one of the Seven Sisters . The name was derived from the Greek myth of the "seven sisters", also known as the Pleiades . The Ladies' Home Journal was developed from a double-page supplement in the American newspaper Tribune and Farmer titled Women at Home . Women at Home was written by Louisa Knapp Curtis , wife of the paper's publisher, Cyrus H. K. Curtis . After
3538-403: Was started by Charles Taze Russell in July 1879 under the title Zion's Watch Tower and Herald of Christ's Presence . The public edition of the magazine is one of the most widely distributed magazines in the world, with an average printing of approximately 36 million per issue. Magazines publishing stories and photos of high-profile individuals and celebrities have long been a popular format in
3599-456: Was the first general-interest magazine. Edward Cave , who edited The Gentleman's Magazine under the pen name "Sylvanus Urban", was the first to use the term "magazine", on the analogy of a military storehouse, the quote being: "a monthly collection, to treasure up as in a magazine". Founded by Herbert Ingram in 1842, The Illustrated London News was the first illustrated weekly news magazine. The oldest consumer magazine still in print
3660-493: Was the most prominent editor. His L'Ami du peuple advocated vigorously for the rights of the lower classes against the enemies of the people Marat hated; it closed when he was assassinated. After 1800 Napoleon reimposed strict censorship. Magazines flourished after Napoleon left in 1815. Most were based in Paris and most emphasized literature, poetry and stories. They served religious, cultural and political communities. In times of political crisis they expressed and helped shape
3721-517: Was used by Meredith's real estate arm, which was sold and then called GMAC Real Estate . In October 2007, Meredith entered a 50-year licensing agreement with Realogy Corporation to license the Better Homes and Gardens name to Better Homes and Gardens Real Estate . The company is based in Parsippany , New Jersey, and has offices across the country. Meredith's broadcasting division began producing
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