Lifestyles of Health and Sustainability ( LOHAS ) is a demographic defining a particular market segment related to sustainable living , "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term Cultural Creatives in his book by the same name , explains that "What you're seeing is a demand for products of equal quality that are also virtuous." Included in the cultural creative demographic are consumers of New Age goods and services.
3-606: Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $ 300 billion, approximately 30% of the U.S. consumer market; and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly 17 million adults or 12% of
6-990: The Earth Policy Institute in 2000. The institute terminated in 2017, after publication of its last State of the World Report . Worldwatch.org was unreachable from mid 2019. The mission of the Institute read: "Through research and outreach that inspire action, the Worldwatch Institute works to accelerate the transition to a sustainable world that meets human needs. The Institute's top mission objectives are universal access to renewable energy and nutritious food, expansion of environmentally sound jobs and development, transformation of cultures from consumerism to sustainability, and an early end to population growth through healthy and intentional childbearing ." The Worldwatch Institute aimed to inform policymakers and
9-582: The population are LOHAS consumers. The marketplace includes goods and services such as: This marketing -related article is a stub . You can help Misplaced Pages by expanding it . Worldwatch Institute The Worldwatch Institute was a globally focused environmental research organization based in Washington, D.C. , founded by Lester R. Brown . Worldwatch was named as one of the top ten sustainable development research organizations by Globescan Survey of Sustainability Experts. Brown left to found
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