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24-506: Martin (born December 23, 1965) and Christopher Kratt (born July 19, 1969) are American zoologists , educational nature show hosts and YouTubers. Sons of musical instrument manufacturer William King "Bill" Kratt, the brothers grew up in Warren Township, New Jersey and together created children's television series Kratts' Creatures , Zoboomafoo , Be the Creature (which aired on
48-970: A show starring Ryan Kaji, the then-seven-year-old host of the toy review and vlog channel Ryan's World , began airing on the Nick Jr. Channel ; later that year, NBC debuted A Little Late with Lilly Singh in its 1:35 am ET time slot. Singh's digital prominence was cited as a reason for her selection as host by then-NBC Entertainment co-chairman George Cheeks. In 2024, Canadian YouTuber Jasmeet Singh Raina , otherwise known as JusReign, released his half-hour comedy series titled Late Bloomer . In addition to expanding into other forms of media, several YouTubers have used their influence to raise money for charity or speak out on social issues . Notable examples include James Stephen "MrBeast" Donaldson and Mark Rober , who helped raise over $ 20 million with their Team Trees campaign, and Felipe Neto , who publicly criticized Brazilian president Jair Bolsonaro for his response to
72-678: A stage show at Dollywood in Pigeon Forge, Tennessee . They also appear as themselves in the Odd Squad episode "Night Shift". Additionally, in the Nature Cat crossover episode “Wild Batts”, the Kratt Brothers voice bat versions of themselves looking for a new home. They also appear in the Molly of Denali crossover episode “Cry Wolf” as themselves looking for a missing pack of wolves in that episode with
96-510: Is a type of content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube , typically posting to their personal YouTube channel. The term was first used in the English language in 2006, and subsequently appeared in the 2006 Time Person of the Year issue. Influential YouTubers are frequently described as microcelebrities . Since YouTube
120-533: Is an American zoologist, educational nature show host and YouTuber . He and his brother Chris created the children's television series Kratts' Creatures and Zoboomafoo , as well as Be the Creature , which runs on the National Geographic Channel and Knowledge Network . They are the main characters on the animated TV series Wild Kratts , which airs on PBS Kids . A grandson of musical-instrument manufacturer William Jacob Kratt Sr., Martin
144-603: Is married to Laura Wilkinson and has two sons, Ronan and Gavin, both of whom have had roles on Wild Kratts . Chris has two sons, Aidan and Nolan, with his wife Tania Armstrong, an interior designer whom he married in 2000 in Botswana . Like their cousins Gavin and Ronan, Aidan and Nolan have roles in Wild Kratts as animated versions of themselves. Martin Kratt Martin William Kratt (born December 23, 1965)
168-427: Is widely conceived as a bottom-up social media video platform, microcelebrities do not appear to be involved with the established and commercial system of celebrity culture; rather, they appear self-governed and independent. This appearance, in turn, leads to YouTubers being seen as more relatable and authentic, also fostered by the direct connection between artist and viewer using the medium of YouTube. In 2014,
192-485: The Odd Squad episode "Night Shift". Martin married Laura Wilkinson in 2000 and has two sons, Ronan (born 2003), a soccer player and Gavin, both of whom have had roles on Wild Kratts . As of 2008, Martin and his brother Chris lived in Ottawa, Ontario , where their series Wild Kratts was produced. Both Martin and Chris were inducted into their high school's hall of fame in 2013. YouTuber A YouTuber
216-721: The COVID-19 pandemic . In 2020, Time named Neto and fellow YouTuber JoJo Siwa to its annual list of the world's 100 most influential people. Due to this level of influence, in 2013, University of Michigan associate professor Robert Hovden argued for the creation of a new index similar to the g-index and h-index to evaluate a person's output and impact on YouTube. YouTubers can earn revenue from Google AdSense . Additionally, they can supplement their income through affiliate links , merchandising , and 3rd party memberships using platforms such as Patreon . Popular channels have garnered corporate sponsors, who pay to be included in
240-524: The National Geographic Channel and CBC ), and Wild Kratts (which airs on PBS Kids and TVOKids ). Martin was born on December 23, 1965, and Chris was born on July 19, 1969, in New Jersey to Linda (born 1939) and William Kratt (1928-2022). They are the grandsons of musical instrument maker William Jacob Kratt (1892-1983), who emigrated from Germany to America in 1910. The brothers attended Watchung Hills Regional High School . Both were inducted into
264-708: The University of Southern California surveyed 13–18-year-olds in the United States on whether ten YouTube celebrities or ten traditional celebrities were more influential; YouTube personalities took the first five spots of the ranking, with the YouTube duo Smosh ranking as most influential. The survey was repeated in 2015, and found six YouTubers on the first ranks, with KSI ranked as most influential. Several YouTubers and their influence were subjects for scientific studies, such as Zoella , and PewDiePie . Numerous studies in
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#1732854908471288-543: The Partner Program, which allows channels that meet certain metrics (currently 1000 subscribers and 4000 public watch hours in the past year) to run ads on their videos and earn money doing so. The Partner Program allowed for the first time YouTube personalities to make a living from the platform. During the 2010s, the ability for YouTubers to achieve wealth and fame due to success on the platform increased dramatically. In December 2010, Business Insider estimated that
312-754: The Peruvian Amazon rainforest . In 1990, Chris served as an intern at Conservation International in Washington, D.C. A year later, he started the Carleton Organization for Biodiversity. His ecology studies have been funded by the Explorers Club and the National Science Foundation . He was also the recipient of the Thomas J. Watson Fellowship . Chris also starred alongside his brother Martin in
336-495: The Peruvian Amazon rainforest. Martin and Chris together created the children's television series Kratts' Creatures and Zoboomafoo , as well as Be the Creature , which runs on the National Geographic Channel and Knowledge Network . They are the main characters on the animated TV series Wild Kratts , which airs on PBS Kids . The other show he created is called Wild Alaska Live. They also appear as themselves in
360-606: The entire platform at once. When the ads were introduced in August 2006, YouTube CEO Chad Hurley rejected the idea of expanding into areas of advertising seen as less user-friendly at the time, saying, "We think there are better ways for people to engage with brands than forcing them to watch a commercial before seeing content. You could ask anyone on the net if they enjoy that experience and they'd probably say no." However, YouTube began running in-video ads in August 2007, with preroll ads introduced in 2008. In December 2007, YouTube launched
384-518: The help of Molly Mabray (the series protagonist) and her father. In 2017, Dr Gavin Svenson discovered a new species of mantis and named it Liturgusa krattorum after the brothers for their impact on the educational television genre. A special episode of Wild Kratts was later released to commemorate the occasion. The brothers have lived in Ottawa, Ontario since 2008, where they film and produce their Canadian-American TV series Wild Kratts . Martin
408-452: The highest earner on YouTube during the previous year was Dane Boedigheimer , creator of the web series Annoying Orange , with an income of around $ 257,000. Five years later, Forbes released its first list of the highest-earning YouTube personalities, estimating top earner PewDiePie 's income during the previous fiscal year at $ 12 million, more than some popular actors such as Cameron Diaz or Gwyneth Paltrow . Forbes estimated that
432-503: The late 2010s found that YouTuber was the most desired career by children. YouTubers' influence has also extended beyond the platform. Some have ventured into mainstream forms of media, such as Liza Koshy , who, among other pursuits, hosted the revival of the Nickelodeon show Double Dare and starred in the Netflix dance-comedy film Work It . In 2019, Ryan's Mystery Playdate ,
456-469: The opportunity to view exclusive content by clicking on the ad. The first such ad was for the Fox show Prison Break and solely appeared above videos on Paris Hilton's channel. At the time, the channel was operated by Warner Bros. Records and was cited as the first brand channel on the platform. Participatory video ads were designed to link specific promotions to specific channels rather than advertising on
480-541: The school's hall of fame in 2013. Martin holds a Bachelor of Science in zoology from Duke University , and Chris holds a Bachelor of Arts in biology from Carleton College . Shortly after graduating from Duke University, Martin became a research assistant for a howler monkey project under Dr. Kenneth Glander in Costa Rica . Shortly after, he worked with Dr. Patricia Wright in Madagascar as well as Dr. John Terbogh in
504-473: The show Zoboomafoo , which aired from 1999 to 2001. On this PBS Kids show, they went on many adventures with animals with the help of Zoboomafoo, a Coquerel's sifaka lemur (Propithecus coquereli) . The other shows the brothers created are Wild Kratts , Be the Creature , Kratt's Creatures , and Wild Alaska Live . From June 13 to August 3, 2008, the brothers appeared in Creature Adventures ,
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#1732854908471528-424: The tenth-highest earner that year was Rosanna Pansino at $ 2.5 million. That year, NME stated that " vlogging has become big business." The rapid influx of wealth within the YouTube community has led some to criticize YouTubers for focusing on earnings more than the creativity and connection with their fanbase that some claim was at the heart of the platform before expanded monetization. In August 2021, it
552-437: The videos. In 2018, Walmart , Nordstrom , and others sought YouTube stars as influencers . In the early days of YouTube, there was no way to monetize videos on the platform. Much of the site's content was homemade and produced by hobbyists with no plans for making money on the site. The first targeted advertising on the site came in the form of participatory video ads, which were videos in their own right that offered users
576-612: Was born on December 23, 1965, in New Jersey to William (born 1928) and Linda (born 1939). He and his younger brother Chris grew up in Warren Township, New Jersey , They attended Watchung Hills Regional High School . Martin attended Duke University where he majored in zoology. He became a research assistant for a howler monkey project under Dr. Kenneth Glander in Costa Rica. Shortly after graduating from Duke, Martin worked with Dr. Patricia Wright in Madagascar as well as Dr. John Terbogh in
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