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68-578: The Kiskiminetas River is formed at Saltsburg , on the border between Westmoreland and Indiana counties, by the confluence of the Conemaugh River and Loyalhanna Creek . It flows northwest in a meandering course past Avonmore , Apollo , Vandergrift , Hyde Park and Leechburg . It joins the Allegheny River near Freeport at Schenley , approximately 25 miles (40 km) northeast of Pittsburgh . The Kiski-Conemaugh watershed includes much of

136-528: A Roman merchant named Lun reached southern China in 226 CE. Archaeologists have recovered Roman objects dating from the period 27 BCE to 37 CE from excavation sites as far afield as the Kushan and Indus ports. The Romans sold purple and yellow dyes, brass and iron; they acquired incense , balsam , expensive liquid myrrh and spices from the Near East and India, fine silk from China and fine white marble destined for

204-594: A book called Merchants in Motion: the art of Vietnamese Street Vendors. Although merchant halls were known in antiquity, they fell into disuse and were not reinvented until Europe's Medieval period. During the 12th century, powerful guilds which controlled the way that trade was conducted were established and were often incorporated into the charters granted to market towns . By the 13th and 14th centuries, merchant guilds had acquired sufficient resources to erect guild halls in many major market towns. Many buildings have retained

272-682: A diverse range of product types. These merchants were concentrated in the larger cities. They often provided high levels of credit financing for retail transactions. In the nineteenth century, merchants and merchant houses played a role in opening up China and the Pacific to Anglo-American trade interests. Note for example Jardine Matheson & Co. and the merchants of New South Wales . Other merchants profited from natural resources (the Hudson's Bay Company theoretically controlled much of North America, names like Rockefeller and Nobel dominated trade in oil in

340-691: A group of musical performers; and dream merchant , which refers to someone who peddles idealistic visionary scenarios. Broadly, merchants can be classified into two categories: However, the term 'merchant' is often used in a variety of specialised contexts such as in merchant banker , merchant navy or merchant services . Merchants have existed as long as humans have conducted business, trade or commerce. A merchant class operated in many pre-modern societies . Open-air, public markets, where merchants and traders congregated, functioned in ancient Babylonia and Assyria, China, Egypt, Greece, India, Persia, Phoenicia and Rome. These markets typically occupied

408-552: A lowly profession and it was often subject to legal discrimination or restrictions, although in a few areas its status began to improve. The modern era is generally understood to refer to period that started with the rise of consumer culture in seventeenth- and eighteenth-century Europe. As standards of living improved in the 17th century, consumers from a broad range of social backgrounds began to purchase goods that were in excess of basic necessities. An emergent middle class or bourgeoisie stimulated demand for luxury goods, and

476-561: A number of former Phoenician cities and colonies around the Mediterranean, such as Byblos (in present-day Lebanon ) and Carthage in North Africa. The social status of the merchant class varied across cultures; ranging from high status (the members even eventually achieving titles such as that of Merchant Prince or Nabob ) to low status, as in China , Greece and Roman cultures, owing to

544-428: A place in the town's centre. Surrounding the market, skilled artisans, such as metal-workers and leather workers, occupied premises in alley ways that led to the open market-place. These artisans may have sold wares directly from their premises, but also prepared goods for sale on market days. In ancient Greece markets operated within the agora (open space), and in ancient Rome in the forum . Rome's forums included

612-577: A poker run bicycle ride along the West Penn Trail. At the end of the ride, each person receives five cards to create a poker hand. The Saltsburg Historic District was listed on the National Register of Historic Places in 1992. There is an elementary school as well as a high school, located next to the Kiskiminetas River . The Rebecca B. Hadden Stone House Museum has been standing since

680-473: A sample of salt by evaporating the water from the river. In January 1817 the first sale of land was made to the Congregation of Saltsburg. In 1816-1817 Andrew Boggs purchased a large amount of land, which held the first town lots. The town was named with the common consent of the first settlers for the newly thriving salt industry. The town's religion was mainly Presbyterian , which was also the denomination of

748-479: A system of agents. Merchants specialised in financing, organisation and transport while agents were domiciled overseas and acted on behalf of a principal. These arrangements first appeared on the route from Italy to the Levant, but by the end of the thirteenth century merchant colonies could be found from Paris, London, Bruges, Seville, Barcelona and Montpellier. Over time these partnerships became more commonplace and led to

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816-447: Is believed to be the first example of a merchant guild. The term, guild was first used for gilda mercatoria and referred to body of merchants operating out of St. Omer, France in the 11th century. Similarly, London's Hanse was formed in the 12th century. These guilds controlled the way that trade was to be conducted and codified rules governing the conditions of trade. Rules established by merchant guilds were often incorporated into

884-544: Is land and 0.04 square miles (0.10 km ) is water. The total area is 16.67% water. According to the Köppen Climate Classification system, Saltsburg has a humid subtropical climate , abbreviated "Cfa" on climate maps. The hottest temperature recorded in Saltsburg was 98 °F (36.7 °C) on July 8, 2012, while the coldest temperature recorded was −22 °F (−30.0 °C) on January 19, 1994. As of

952-477: The 2000 United States census , there were 955 people, 406 households, and 261 families residing in the borough. The population density was 4,628.9 inhabitants per square mile (1,787.2/km ). There were 445 housing units at an average density of 2,156.9 per square mile (832.8/km ). The racial makeup of the borough was 99.16% White , 0.21% African American , 0.10% Native American , 0.31% Asian , 0.21% from other races . Hispanic or Latino of any race were 1.36% of

1020-809: The Forum Romanum , the Forum Boarium and Trajan's Forum . The Forum Boarium, one of a series of fora venalia or food markets, originated, as its name suggests, as a cattle market. Trajan's Forum was a vast expanse, comprising multiple buildings with shops on four levels. The Roman forum was arguably the earliest example of a permanent retail shop-front. In antiquity, exchange involved direct selling through permanent or semi-permanent retail premises such as stall-holders at market places or shop-keepers selling from their own premises or through door-to-door direct sales via merchants or peddlers . The nature of direct selling centred around transactional exchange, where

1088-539: The Mediterranean , becoming a major trading power by the 9th century BCE. Phoenician merchant traders imported and exported wood, textiles, glass and produce such as wine, oil, dried fruit and nuts. Their trading necessitated a network of colonies along the Mediterranean coast, stretching from modern-day Crete through to Tangiers (in present-day Morocco ) and northward to Sardinia . The Phoenicians not only traded in tangible goods, but were also instrumental in transporting

1156-587: The 1530s. These included including Georg Giese of Danzig ; Hillebrant Wedigh of Cologne ; Dirk Tybis of Duisburg ; Hans of Antwerp , Hermann Wedigh, Johann Schwarzwald, Cyriacus Kale, Derich Born and Derick Berck. Paintings of groups of merchants, notably officers of the merchant guilds, also became subject matter for artists and documented the rise of important mercantile organisations. In 2022, Dutch photographer Loes Heerink spend hours on bridges in Hanoi to take pictures of Vietnamese street Merchants. She published

1224-524: The 17th century. They stood out in international trade due to their vast network – mostly built by Armenian migrants spread across Eurasia. Armenians had established prominent trade-relations with all big export players such as India, China, Persia, the Ottoman Empire, England, Venice, the Levant, etc. Soon they captured Eastern and Western Europe, Russia, the Levant, the Middle East, Central Asia, India, and

1292-617: The 1870s. Dr. John McFarland, a graduate of Jefferson Medical College , was the town's first physician; he came to Saltsburg in 1836. McFarland was also the director of the Indiana County Medical Society and an instructor at the Saltsburg Academy. He served in the state House of Representatives from 1845 to 1846 and became one of the first directors of the Northern Pennsylvania Railroad. The first school

1360-477: The 18th century with governmental encouragement of nobles to invest in trade, and the lifting of old bans on nobles engaging in economic activities. As Britain continued colonial expansion , large commercial organisations came to provide a market for more sophisticated information about trading conditions in foreign lands. Daniel Defoe ( c. 1660–1731), a London merchant, published information on trade and economic resources of England, Scotland and India. Defoe

1428-469: The 21st century. Elizabeth Honig has argued that artists, especially the painters of Antwerp , developed a fascination with merchants from the mid-16th century. The wealthier merchants also had the means to commission artworks with the result that individual merchants and their families became important subject matter for artists. For instance, Hans Holbein the younger painted a series of portraits of Hanseatic merchants working out of London's Steelyard in

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1496-453: The Canal Park and on Point Street lasting three days, including live music, a fireworks display, and the annual duck race, in which plastic ducks are numbered and thrown into the river from the bridge. Saltsburg also holds community days in early September called "Canal Days", including booths along the canal in the town containing crafts, food, and games, as well as live music, fireworks, and

1564-462: The European medieval period , a rapid expansion in trade and commerce led to the rise of a wealthy and powerful merchant class . The European Age of Discovery opened up new trading routes and gave European consumers access to a much broader range of goods. By the 18th century, a new type of manufacturer-merchant had started to emerge and modern business practices were becoming evident. The status of

1632-538: The Far East trade routes, carrying out mostly caravan -trade activities. A significant reason for Armenians' massive involvement in international trade was their geographic location – the Armenian lands stand at the crossroads between Asia and Europe. Another reason was their religion, as they were a Christian nation isolated between Muslim Iran and Muslim Turkey. European Christians preferred to carry out trade with Christians in

1700-575: The Indians called this river Kee-ak-ksheman-nit-toos, signifying 'cut spirit'." Smith noted that he preferred Heckewelder's definition. It is also possible that "Kiskiminetas" means "clear, clean stream of many bends." Download coordinates as: Saltsburg, Pennsylvania Saltsburg is a borough in Indiana County, Pennsylvania , United States. Its location is in Western Pennsylvania , in

1768-505: The Mediterranean; its fame travelled as far away as modern southern France. Other notable Roman merchants included Marcus Julius Alexander (16 – 44 CE), Sergius Orata (fl. c. 95 BCE) and Annius Plocamus (1st century CE). In the Roman world, local merchants served the needs of the wealthier landowners. While the local peasantry, who were generally poor, relied on open-air market places to buy and sell produce and wares, major producers such as

1836-619: The Middle English, marchant , which is derived from Anglo-Norman marchaunt , which itself originated from the Vulgar Latin mercatant or mercatans , formed from present participle of mercatare ('to trade, to traffic or to deal in'). The term refers to any type of reseller, but can also be used with a specific qualifier to suggest a person who deals in a given characteristic such as speed merchant , which refer to someone who enjoys fast driving; noise merchant , which refers to

1904-465: The Roman wholesale market from Arabia. For Roman consumers, the purchase of goods from the East was a symbol of social prestige . Medieval England and Europe witnessed a rapid expansion in trade and the rise of a wealthy and powerful merchant class. Blintiff has investigated the early Medieval networks of market towns and suggests that by the 12th century there was an upsurge in the number of market towns and

1972-500: The Romans did not consider the activities of merchants "respectable". In the ancient cities of the Middle East, where the bazaar was the city's focal point and heartbeat, merchants who worked in bazaar enjoyed high social status and formed part of local elites. In Medieval Western Europe, the Christian church, which closely associated merchants' activities with the sin of usury , criticised

2040-571: The US and in the Russian Empire), while still others made fortunes from exploiting new inventions – selling space on and commodities carried by railways and steamships. In fully planned economies of the 20th century, planners replaced merchants in organising the distribution of goods and services . However, merchants, increasingly labelled with euphemisms such as "industrialists", "businessmen", "entrepreneurs" or "oligarchs" , continue their activities in

2108-404: The act of shopping came to be seen as a pleasurable pastime or form of entertainment. 16th century Spanish and 17th century English nobles had been enticed into participating in trade by the profitability of colonial expeditions. In the 17th century, members of the nobility in many European countries like France or Spain still disliked engaging in merchant activities, but such attitudes changed in

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2176-518: The area near the Kiskiminetas River until 1795 because of Native Americans defending their land. The name 'Saltsburg' was adopted because of the salt grain that flourished in the area. Around the years 1795–1798, a Mrs. Deemer was the first settler to prove salt was present in the Conemaugh River, about one mile above Saltsburg's present site, in the town now known as Moween. Deemer produced

2244-539: The area, the name has historically had several other possible meanings, including: "river of the big fish" and "plenty of walnuts." Robert Walker Smith in his "History of Armstrong County, Pennsylvania" (Chicago: Waterman, Watkins & Co., 1883) reported that John Heckewelder (a Moravian writer, explorer, and historian who wrote about the Lenape and other tribes in Western Pennsylvania in the 18th century) claimed that

2312-409: The average family size was 2.97. In the borough, the population was spread out, with 25.4% under the age of 18, 7.3% from 18 to 24, 25.5% from 25 to 44, 22.7% from 45 to 64, and 19.0% who were 65 years of age or older. The median age was 38 years. For every 100 females, there were 91.4 males. For every 100 females age 18 and over, there were 81.2 males. The median income for a household in the borough

2380-594: The charters granted to market towns . In the early 12th century, a confederation of merchant guilds, formed out the German cities of Lübeck and Hamburg, known as "The Hanseatic League " came to dominate trade around the Baltic Sea . By the 13th and 14th centuries, merchant guilds had sufficient resources to have erected guild halls in many major market towns. During the thirteenth century, European businesses became more permanent and were able to maintain sedentary merchants and

2448-423: The chief industries of the town. In 1835 and 1836, Robert Young, Butler Meyers, and Jacob Newhouse opened the first canal-boat construction business in the town. In 1855 the railroad bridge was built, with Major S.S. Jameson as the contractor and with the help of the principal mason John Marth. By 1864 the railroad brought an end to the canal era. The growth of the town was minimal until coalmines became prevalent in

2516-692: The days of the canal. The borough maintains a police department with one police officer. Supplemental police protection is provided by the Pennsylvania State Police . Saltsburg also has a volunteer fire department (Station 131). Merchants A merchant is a person who trades in commodities produced by other people, especially one who trades with foreign countries. Merchants have been known for as long as humans have engaged in trade and commerce. Merchants and merchant networks operated in ancient Babylonia , Assyria , China , Egypt , Greece , India , Persia , Phoenicia and Rome . During

2584-402: The development of large trading companies. These developments also triggered innovations such as double-entry book-keeping, commercial accountancy, international banking including access to lines of credit, marine insurance and commercial courier services. These developments are sometimes known as the commercial revolution. Luca Clerici has made a detailed study of Vicenza's food market during

2652-747: The eighteenth century, a new type of manufacturer-merchant was emerging and modern business practices were becoming evident. Many merchants held showcases of goods in their private homes for the benefit of wealthier clients. Samuel Pepys , for example, writing in 1660, describes being invited to the home of a retailer to view a wooden jack. McKendrick, Brewer and Plumb found extensive evidence of eighteenth-century English entrepreneurs and merchants using "modern" marketing techniques, including product differentiation , sales promotion and loss-leader pricing. English industrialists, Josiah Wedgewood (1730–1795) and Matthew Boulton (1728–1809), are often portrayed as pioneers of modern mass-marketing methods. Wedgewood

2720-455: The emergence of merchant circuits as traders bulked up surpluses from smaller regional, different day markets and resold them at the larger centralised market towns. Peddlers or itinerant merchants filled any gaps in the distribution system. From the 11th century, the Crusades helped to open up new trade routes in the Near East, while the adventurer and merchant, Marco Polo stimulated interest in

2788-564: The far East in the 13th century. Medieval merchants began to trade in exotic goods imported from distant shores including spices, wine, food, furs, fine cloth (notably silk), glass, jewellery and many other luxury goods . Market towns began to spread across the landscape during the medieval period. Merchant guilds began to form during the Medieval period. A fraternity formed by the merchants of Tiel in Gelderland (in present-day Netherlands) in 1020

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2856-512: The fine cloth imports while the Hanseatic League controlled most of the trade in the Baltic Sea. A detailed study of European trade between the thirteenth and fifteenth century demonstrates that the European age of discovery acted as a major driver of change. In 1600, goods travelled relatively short distances: grain 5–10 miles; cattle 40–70 miles; wool and wollen cloth 20–40 miles. However, in

2924-487: The first church built in Saltsburg. The first house was built in 1820 and now is occupied with the Presbyterian Church. The town quickly filled with merchants in the late 1820s and became a prosperous place to reside. John Carson became the first tailor in 1827. Daniel Davis was the first blacksmith in 1828, and George Johnston was the first merchant in 1829. The population of the town continued to grow, and in 1838,

2992-412: The floor of his atrium were decorated with images of amphorae bearing his personal brand and inscribed with quality claims. One of the inscriptions on the mosaic amphora reads "G(ari) F(los) SCO[m]/ SCAURI/ EX OFFI[ci]/NA SCAU/RI" which translates as "The flower of garum, made of the mackerel, a product of Scaurus, from the shop of Scaurus". Scaurus' fish sauce had a reputation for very high quality across

3060-439: The goods were on open display, allowing buyers to evaluate quality directly through visual inspection. Relationships between merchant and consumer were minimal often playing into public concerns about the quality of produce. The Phoenicians became well known amongst contemporaries as "traders in purple" – a reference to their monopoly over the purple dye extracted from the murex shell. The Phoenicians plied their ships across

3128-505: The great estates were sufficiently attractive for merchants to call directly at their farm-gates. The very wealthy landowners managed their own distribution, which may have involved exporting. Markets were also important centres of social life, and merchants helped to spread news and gossip. The nature of export markets in antiquity is well documented in ancient sources and in archaeological case-studies. Both Greek and Roman merchants engaged in long-distance trade. A Chinese text records that

3196-515: The highest level of exchange, they transferred a more outward-looking mindset and system of values to their commercial-exchange transactions, and also helped to disseminate a more global awareness to broader society and therefore acted as agents of change for local society. Successful, open-minded cosmopolitan merchants began to acquire a more esteemed social position within the political elites. They were often sought as advisors for high-level political agents. The English nabobs belong to this era. By

3264-405: The historic coal -producing region of Western Pennsylvania. The water quality is considered degraded by numerous abandoned mine drainages in its upper reaches and tributaries, leading to on-going efforts by federal, state, and private agencies to improve the water quality of the river. The Kittanning Path , a major trail in the region used by Native Americans and early European settlers, crossed

3332-502: The merchant class, strongly influencing attitudes towards them. In Greco-Roman society, merchants typically did not have high social status, though they may have enjoyed great wealth. Umbricius Scauras, for example, was a manufacturer and trader of garum in Pompeii, circa 35 C.E. His villa, situated in one of the wealthier districts of Pompeii, was very large and ornately decorated in a show of substantial personal wealth. Mosaic patterns in

3400-487: The merchant has varied during different periods of history and among different societies. In modern times, the term merchant has occasionally been used to refer to a businessperson or someone undertaking activities (commercial or industrial) for the purpose of generating profit, cash flow, sales, and revenue using a combination of human, financial, intellectual and physical capital with a view to fueling economic development and growth. The English term, merchant comes from

3468-486: The name is "corrupted from Gieschgumanito, signifying, make daylight. In this case, the etymology is: Gisch-gu---day; gisch-que---today; gieschapen---it is daybreak; manitoon---to make. It was probably the word of command, given by a warrior to his comrades at night to break up camp and resume the journey, or war-path." Smith also described another possible meaning from another source: "It is said in McCullough's Narrative, that

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3536-625: The nobility. This trading system supported various levels of pochteca – from very high status merchants through to minor traders who acted as a type of peddler to fill in gaps in the distribution system. The Spanish conquerors commented on the impressive nature of the local and regional markets in the 15th century. The Mexica ( Aztec ) market of Tlatelolco was the largest in all the Americas and said to be superior to those in Europe. In much of Renaissance Europe and even after, merchant trade remained seen as

3604-407: The population. There were 406 households, out of which 30.0% had children under the age of 18 living with them, 48.8% were married couples living together, 11.6% had a female householder with no husband present, and 35.7% were non-families. 33.5% of all households were made up of individuals, and 19.7% had someone living alone who was 65 years of age or older. The average household size was 2.33 and

3672-401: The presumed distastefulness of profiting from "mere" trade rather than from labor or the labor of others as in agriculture and craftsmanship . The Romans defined merchants or traders in a very narrow sense. Merchants were those who bought and sold goods, while landowners who sold their own produce were not classed as merchants. Being a landowner was a "respectable" occupation. On the other hand,

3740-491: The region. Eighteenth-century merchants who traded in foreign markets developed a network of relationships which crossed national boundaries, religious affiliations, family ties, and gender. The historian, Vannneste, has argued that a new " cosmopolitan merchant mentality" based on trust, reciprocity and a culture of communal support developed and helped to unify the early modern world. Given that these cosmopolitan merchants were embedded within their societies and participated in

3808-476: The river at a ford near present-day Leechburg. The course of the Kiskiminetas River traverses the following political subdivisions, named in order of encounter traveling downstream. (Mouth at the Allegheny River) There is no definite interpretation of the origin of the name. It may come from a Native American phrase Kithanne , meaning "Place of the largest stream." According to regional historians in

3876-424: The sake of the publicity and kudos generated. Both Wedgewood and Boulton staged expansive showcases of their wares in their private residences or in rented halls. Eighteenth-century American merchants, who had been operating as importers and exporters, began to specialise in either wholesale or retail roles. They tended not to specialise in particular types of merchandise, often trading as general merchants, selling

3944-431: The sixteenth century. He found that there were many different types of merchants operating out of the markets. For example, in the dairy trade, cheese and butter was sold by the members of two craft guilds (i.e., cheesemongers who were shopkeepers) and that of the so-called ‘resellers’ (hucksters selling a wide range of foodstuffs), and by other sellers who were not enrolled in any guild. Cheesemongers’ shops were situated at

4012-470: The southwestern corner of Indiana County near its border with Westmoreland County. The town was based on the construction of salt wells and the canals and railroad tracks that passed through it. Its population was 780 at the 2020 census. On June 20, 1769, William Gray conducted the first survey in the Saltsburg area. Early settlers of the wooded region were mainly Scots-Irish immigrants, migrating west between 1768 and 1795. The settlers did not colonize

4080-595: The town hall and were very lucrative. Resellers and direct sellers increased the number of sellers, thus increasing competition, to the benefit of consumers. Direct sellers, who brought produce from the surrounding countryside, sold their wares through the central market place and priced their goods at considerably lower rates than cheesemongers. From 1300 through to the 1800s a large number of European chartered and merchant companies were established to exploit international trading opportunities. The Company of Merchant Adventurers of London , chartered in 1407, controlled most of

4148-432: The town was declared a borough. In 1840 the estimated population was 335. The primary means of transportation in the area were on foot, carriage, train, or boat. The canal and railroad were major trade conduits for the town and the region. As the town grew it became a site for the passage of the mainline canal from Harrisburg to Pittsburgh . Coal and salt were transported along the canal and boat-building became one of

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4216-518: The trappings of culture. The Phoenicians' extensive trade networks necessitated considerable book-keeping and correspondence. In around 1500 BCE, the Phoenicians developed a script which was much easier to learn than the pictographic systems used in ancient Egypt and Mesopotamia. Phoenician traders and merchants were largely responsible for spreading their alphabet around the region. Phoenician inscriptions have been found in archaeological sites at

4284-617: The years following the opening up of Asia and the discovery of the New World, goods were imported from very long distances: calico cloth from India, porcelain, silk and tea from China, spices from India and South-East Asia and tobacco, sugar, rum and coffee from the New World. In Mesoamerica, a tiered system of traders developed independently. The local markets, where people purchased their daily needs were known as tianguis while pochteca referred to long-distance, professional merchants traders who obtained rare goods and luxury items desired by

4352-405: Was $ 27,448, and the median income for a family was $ 37,614. Males had a median income of $ 32,778 versus $ 24,688 for females. The per capita income for the borough was $ 14,580. About 11.4% of families and 12.7% of the population were below the poverty line , including 14.7% of those under age 18 and 11.9% of those age 65 or over. Every year in early June, Saltsburg holds a community celebration in

4420-542: Was a log house located closer to the trestlework or railroad bridge. John Whittlesey was the first teacher, and John Bucklin was the second. The Saltsburg Academy was established in 1852. Saltsburg is located at the confluence of the Conemaugh River and Loyalhanna Creek , which form the Kiskiminetas River . According to the United States Census Bureau , the borough has a total area of 0.2 square miles (0.52 km ), of which 0.2 square miles (0.52 km )

4488-531: Was a prolific pamphleteer. His many publications include titles devoted to trade, including: Trade of Britain Stated (1707); Trade of Scotland with France (1713); The Trade to India Critically and Calmly Considered (1720) and A Plan of the English Commerce (1731); all pamphlets that became highly popular with contemporary merchants and business houses. Armenians operated as a prominent trade nation during

4556-420: Was able to generate higher overall profits. Similarly, one of Wedgewood's contemporaries, Matthew Boulton, pioneered early mass-production techniques and product differentiation at his Soho Manufactory in the 1760s. He also practiced planned obsolescence and understood the importance of " celebrity marketing " – that is supplying the nobility, often at prices below cost – and of obtaining royal patronage , for

4624-494: Was known to have used marketing techniques such as direct mail , travelling salesmen and catalogues in the eighteenth century. Wedgewood also carried out serious investigations into the fixed and variable costs of production and recognised that increased production would lead to lower unit-costs. He also inferred that selling at lower prices would lead to higher demand and recognised the value of achieving scale economies in production. By cutting costs and lowering prices, Wedgewood

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