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Kearny Mesa, San Diego

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Kearny Mesa is a community in the central part of San Diego, California . It is bounded by State Route 52 to the north, Interstate 805 to the west, Aero Drive to the south, and Interstate 15 to the east. Adjacent communities include Serra Mesa , Clairemont and Tierrasanta .

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48-473: Kearny Mesa has a population of 2,837. Kearny Mesa is named for the former Camp Kearny , a U.S. military base which operated in the area from 1917 to 1946 and eventually became Marine Corps Air Station Miramar . Camp Kearny in turn was named for Brigadier General Stephen W. Kearny , a leader in the Mexican–American War who also served as a military governor of California . While General Kearny's name

96-655: A Taiwanese-born American , opened the chain's first location in 1984 in Little Saigon , a Vietnamese American community located in Westminster, California (now closed). In 1987, a second market was opened in Montebello (also now closed). It was originally called 99 Price Market but was eventually renamed 99 Ranch Market to give the supermarket a somewhat more attractive name. Prior to 1998, all stores that were opened outside of California were done through franchises, with

144-537: A bakery with decorated cakes and fresh Chinese pastries; most of the bread products and pastries sold in the markets are no longer being made inside the store. The 99 Ranch locations that do not have delicatessens and/or bakeries simply operate as bare-bones markets. 99 Ranch Market used to operate a membership VIP card program and send out direct mail circulars with coupons. All of these programs and promotions were discontinued in August 2007, in favor of offering all customers

192-676: A former Pathmark location. A second New Jersey location was opened in April 2017 in Jersey City . In August 2017, the company opened its first Oregon store in Beaverton . In April 2018, the company opened its first store in the state of Maryland , in Gaithersburg . In January 2020, the company opened its first Massachusetts store in Quincy. In August 2020, the company opened its first store in

240-513: A group of Canadian investors headed by President and CEO Cindy Lee . T&T initially started stores in the Vancouver area, and then expanded throughout Canada and into Edmonton , Calgary and Toronto . Tawa and partners sold the T&;T Supermarket chain to Loblaw Companies in 2009 for $ 225 million. In 1995, the first 99 Ranch Market location in the state of Nevada was opened by a franchise that

288-721: A limited selection of mainstream American brands. In addition, it has also reached out to pan-Asian customers, especially Filipino Americans and Japanese Americans , by opening locations in areas predominantly populated by people of these two ethnicities. Because 99 Ranch Market serves a predominantly Chinese American base, Mandarin Chinese serves as the lingua franca of the supermarket and its adjacent businesses. In-store PA announcements announcing specials are multi-lingual and often in Mandarin and Cantonese, less often in English. The name of

336-427: A scant handful of 99 Ranch Market locations have an in-store branch of East West Bank , a major Chinese American bank. Most 99 Ranch Market locations have a full-service take-out deli serving a combination of Cantonese , Taiwanese , and Sichuan fare. Some of the delis in the markets also feature sushi, or pre-cooked meats, such as Cantonese roast duck (huo ya) and barbecued pork ( Char Siu ). These stores also have

384-568: A stretch of land extending south of Aero Drive along the west side of I-15 to its junction with Friars Road. Montgomery Field is a local municipal airport in Kearny Mesa. The community is also adjacent to Marine Corps Air Station Miramar. There are several residential developments in the community, among them Stonecrest, Kearny Lodge, and Royal Highlands. Kearny Mesa has a semi-arid climate ( Köppen climate classification : BSk ) with mild winters and warm, almost rainless summers. The majority of

432-600: A time. In 1927 the Ryan Aircraft Company used the field to weight-test the plane The Spirit of St. Louis which they were then building for Charles A. Lindbergh . During 1929–1930 the facility was known as Airtech Field, operated by the San Diego Air Service Corp. In 1932 the Navy installed a mooring mast for helium dirigibles on the base. The mast was used for visits by the Navy's two enormous airships,

480-426: A vigorous public relations battle with San Diego in the late 1920s to become the host of the Navy's airfield for dirigibles. In 1940 the Navy began a series of projects to improve and expand Camp Kearny. By 1941 the base contained more than 26,000 acres (110 km ). On 20 February 1943, the area was commissioned as Naval Auxiliary Air Station Camp Kearny. (By then the misspelling "Kearney" had become so common that

528-567: Is an American supermarket chain owned by Tawa Supermarket Inc. , which is based in Buena Park, California . 99 Ranch has 58 stores in the U.S. (as of April 2023), primarily in California , with other stores in Nevada , Oregon , Washington , New Jersey , Texas , Maryland , Massachusetts , Arizona , and Virginia . The company also started offering shopping via its website in 2014. In February 2021,

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576-555: Is creating the future together with you"). As of 2017, the company has also described itself as "Your Favorite Destination For Asian Food Since 1984." Generally, the chain locates its stores in newer suburban Mandarin-speaking immigrant communities, such as Milpitas, California , where the supermarket is strategically located near the technology industries of the Silicon Valley which employ many Asian immigrants, and Irvine, California , where wealthy Taiwanese Americans settled during

624-1146: Is in response to the growing population of Asian-Americans in Texas in the 2000s. Most 99 Ranch Markets are company-owned. The only franchised locations remaining in the United States are those in Las Vegas. 99 Ranch Market is a popular American supermarket chain that is owned by Tawa Supermarkets Inc. and is based in Buena Park CA. As of April 2023 58 stores of 99 Grand Supermarkets are primarily based in California with other stores in Oregon, Nevada, New Jersey, Washington, Texas, Massachusetts, Maryland, Arizona and Virginia.  In design, 99 Ranch Market stores are similar to mainstream American supermarkets, with aisles that are wider and less cluttered than in most other Chinese markets. The supermarket accepts credit cards for totals above US$ 5.00 whereas many markets in old Chinatowns do not. Also,

672-472: Is one of the very few Asian supermarkets operating in the San Fernando Valley . Given the market chain's premium locations, the costs of rent for tenants are generally high, but other Chinese businesses, such as Sam Woo Restaurants , Chinese traditional medicine shops, and gift stores, have been known to follow 99 Ranch Market to its new locations, with 99 Ranch market becoming the anchor tenant for

720-509: The Marine Corps to use for maneuvers and gunnery ranges. At the beginning of World War II the Marines took over the northern portion of Camp Kearny, which they christened Marine Corps Air Depot Camp Kearny. In 1943 the Marines changed their station name to Marine Corps Air Depot Miramar to avoid confusion with the Navy base. The Marine base was mainly used to process Marine squadrons en route to

768-618: The USS Akron and USS Macon , each 785 feet (239 m) long. The Akron first visited Camp Kearny on 11 May 1932. That mooring ended in disaster when a gust of wind carried the airship upward, killing two ground handlers and injuring a third. However, the Navy continued to use the facility, and the Macon moored at Camp Kearny four times during 1934. The airships were homeported at Moffett Field in Sunnyvale, California , whose civic leaders had won

816-585: The 1990s. Non-suburban locations tend to be located in multi-ethnic districts. For instance, the Van Nuys, California and Richmond, California stores are located in multi-cultural neighborhoods and are popular among African American , Mexican American , and European American customers, as well as Chinese-speaking customers. In California, the chain has purportedly not been as popular in older Chinese communities. The 99 Ranch in Los Angeles' Chinatown operated in

864-486: The Bamboo Plaza area for several years, but eventually the store was closed, perhaps due to its obscure location and lack of parking space, and perhaps due to competition from local small grocers, who have maintained their popularity among elderly Chinese American shoppers. Setting up in suburbia, 99 Ranch Market is often the only Asian American supermarket and shopping center for miles around. For instance, 99 Ranch Market

912-623: The Convoy District. On October 20, 2020 Convoy District was designated as the Convoy Pan Asian Cultural & Business Innovation District after local businesses, tenants, storeowners, and non profit organizations pushed for the name change. Their efforts were brought to San Diego City Council Member, Chris Cate , and Assembly member Todd Gloria , whom they worked with to put the name change into effect. Many different community based organizations and fundraisers support and push for

960-541: The Jessop family. It was Scripps who named the area Miramar, meaning "view of the sea". The new base was named in honor of Brigadier General Stephen W. Kearny , a leader in the Mexican–American War who also served as a military governor of California . Camp Kearny was one of 32 new camps created by the Army in 1917 as a mobilization and training facility for troops on their way to battlegrounds of World War I . The first commander

1008-550: The Kearny Mesa area is commercial and industrial. Local businesses include auto sales, restaurants (primarily American and Asian), supermarkets (American and Asian), national chain stores, and small businesses. The former General Dynamics site is now a mixed-use development known as Spectrum. The Convoy District is distinguished by the number of diverse businesses owned and representative of different Asian cultures such as Chinese , Korean , Japanese , Vietnamese , and Thai shopping and eating establishments. Some of these extend to

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1056-481: The Navy departed Camp Kearny, handing it over to the Marines, and the station became MCAS Miramar. In 1947, the Marines moved to MCAS El Toro in Orange County, California, and Miramar was redesignated as a Naval Auxiliary Air Station, NAAS Miramar , followed by upgrade to full air station status as a Master Jet Base and renamed NAS Miramar . Miramar remains active in 2021, as home to the 3rd Marine Aircraft Wing ,

1104-797: The Phoenix market in May 2021 by opening a store in Chandler , Arizona. Another franchise store in Honolulu was established by Sunrise USA, Inc. in 1998 at the Moanalua Ethnic Village. This store was closed in 2007. In 1997, PT Supra Boga Lestari established a franchise in Jakarta, Indonesia . After the May 1998 riots , PT Supra Boga Lestari decided it was best to break its ties with Tawa and become independent while using

1152-528: The South Pacific. At various times it was the headquarters of Marine Aircraft Group 11 , Marine Aircraft Group 12 , Marine Aircraft Group 13 , Marine Aircraft Group 14 , Marine Aircraft Group 15 and Marine Air Warning Group 2 (MAWG-2) before they deployed to the Pacific. The Marines also developed a training base on the grounds of Camp Kearny called Camp Holcomb, named for Major-General Thomas Holcomb who

1200-460: The area, including the Miramar Landfill. The Kearny Mesa Planning Group advises the city on land use and other issues. 32°49′30″N 117°8′21″W  /  32.82500°N 117.13917°W  / 32.82500; -117.13917 Camp Kearny 32°51′58″N 117°06′11″W  /  32.8659831°N 117.1030354°W  / 32.8659831; -117.1030354 Camp Kearny

1248-613: The aviation element of the 1st Marine Expeditionary Force . Rosedale Naval Outlying Landing Field was built as Rosedale Field in 1938 just south of Camp Kearny. Rosedale Field was used for San Diego Naval Air Station 's aircraft carrier plane high-altitude bombing, dive-bombing and strafing practice. Also for emergency landing activities. After the war in 1945, the Landing Field was abandoned and no trace remains. 99 Ranch Market 99 Ranch Market ( traditional Chinese : 大華超級市場 ; simplified Chinese : 大华超级市场 )

1296-407: The base was actually commissioned as "NAAS Camp Kearney". ) It had three runways: a 3,000 feet (910 m) asphalt runway mainly used for aircraft parking, and two 6,000 feet (1,800 m) concrete runways. The primary mission of the base was training pilots in the use of PB4Y Liberators (B-24s), which were built by the nearby Consolidated Aircraft Company . In 1934 part of the base was leased to

1344-411: The chain includes "99," a number considered lucky by ethnic Chinese . The number nine in Chinese sounds like the word for "long-lasting." The company's slogan is "For 100 we try harder," a play on the grocery's name. In earlier times, the company utilized an English slogan of "united at heart for a better future," with the Chinese slogan being "大華與您共創未來" ( Dà Huá yǔ nín gòngchuàng wèilái - "99 Ranch

1392-430: The company also launched their mobile app for grocery delivery. One of its main competitors is H-mart . Founded in 1984 by Taiwanese immigrant Roger H. Chen, 99 Ranch Market has grown into the largest Asian supermarket chain in the United States. The parent company Tawa Supermarket Inc. also owns 168 Market, a smaller Taiwanese-American supermarket chain which has six stores in California and Nevada. Roger Chen,

1440-450: The east/central areas (near Balboa Avenue, along State Route 163 ). The presence of Asian businesses in the Convoy District area is said to have started with the establishment of a Woo Chee Chong grocery store on Convoy Street in 1979. The Korean market chain Zion opened its first store in the Convoy District, also in 1979. A few years later, in 1986, Nijiya Market (a Japanese market located in

1488-652: The exception for a single store in Nevada, all of these franchises had either failed (Hawaii and Georgia), became independent (Indonesia), or both (Arizona). In their first expansion outside of California, company owned stores were opened in the Seattle area at the Great Wall Shopping Center in 1998 and a second store at the Edmonds Shopping Center in 2003. Over the years, 99 Ranch Market has developed into

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1536-528: The largest Asian supermarket chain, with its own production facilities, including farms and processing factories. The chain is currently headquartered in Buena Park, California . In addition to its American stores, it maintains its own production facilities in China and these company-owned plants have implemented quality control measures to ensure that products from China are compliant with Food and Drug Administration standards and regulations. A franchise store

1584-564: The parent company Tawa Supermarket Inc. established a new Taiwanese-American supermarket chain, 168 Market, as a lower-cost alternative to 99 Ranch Market. The two chains share the same management team and owners. As of 2020, 168 Market has 5 stores in California and one in Nevada. The company's first store location east of the Mississippi River was opened in Edison, New Jersey in January 2017 in

1632-496: The promotion of local businesses within the Convoy Pan Asian Cultural & Business Innovation District. Convoy District Partnership, one of these organizations, helped fundraise over $ 30,000 to help create 6 different highway signs that help in the promotion of this district. The area is split between City Council District 6, represented by Councilman Kent Lee, and District 7, represented by Councilman Raul Campillo. The original 1977 Serra Mesa Community Plan included Kearny Mesa. It

1680-399: The proposed airport infeasible. Montgomery Field was restricted to small aircraft, and the surplus land was converted to an industrial park. Beginning in 1955 with General Dynamics , numerous aerospace, electronic, and other industrial and office firms located in the area. There was also commercial development, particularly west of State Route 163 . On October 20, 2020, the Convoy District

1728-860: The same price benefits. Although the chain remains successful and popular, prices are on average generally higher when compared to smaller non-chain Chinese groceries. In 2014, 99 Ranch Market re-launched a new point rewards program known as the Super Rewards Card, where customers gain 1 point for every pre-tax dollar spent. The chain also regularly runs sweepstakes giveaways, having worked with automakers such as Lexus , BMW , and Toyota . The chain also runs major advertising campaigns, including in-print ads in Chinese-language newspapers such as World Journal and radio ads on Chinese-language radio in Southern California. In Northern California, 99 Ranch

1776-761: The similarly sounding "Ranch Market" and "Ranch 99 Market" names in Indonesia. Expanding into Texas, two company owned stores were opened near Houston in 2008 and 2009 while a third store was opened in the Dallas–Fort Worth metroplex at Plano in 2010. A fourth Texas location opened up in Carrollton in March 2016 followed by a fifth location in Katy in August 2016. A sixth location in Austin, TX opened on March 3, 2018. In 2006,

1824-611: The smaller stores and restaurants within developing Asian suburban shopping areas. For example, in Phoenix, Arizona , the state's first 99 Ranch Market opened as part of a larger Chinese Cultural Center that offered a number of Asian restaurants and shops for the city and surrounding areas. Since 2008, 99 Ranch Market has opened locations in Texas , in particular Houston (2008), Sugar Land (2009), Plano (2010), Carrollton (2016), Katy (2016), Austin (2018), and Frisco (2019). This

1872-511: The southwestern portion of the Convoy District), opened its very first store; it later expanded to more than ten locations in California and Hawaii. These early establishments served as small anchors, and additional Asian shops and restaurants opened nearby. As the area's reputation for its Asian cuisine and merchandise grew, more widely established Asian chain stores such as 99 Ranch Market , Mitsuwa , and H Mart also began setting up sites in

1920-654: The state of Virginia , in Fairfax . In April 2022, the company opened its first store in the state of New York , in Westbury . Although most of its customers are ethnic Chinese Americans , shoppers also include recent immigrants from China, ethnic Chinese from Vietnam , and others. The chain sells a wide range of imported food products and merchandise from mainland China, Hong Kong, Taiwan, Japan, Korea, and Southeast Asia (particularly Vietnam and Thailand). It also carries some domestic products made by Chinese American companies and

1968-445: Was Major James Stuart McKnight . Army aircraft occasionally landed on the parade ground, but an actual airfield was not established during World War I. After the war, the camp was used as a demobilization center; Joseph E. Kuhn commanded the post until it was closed in 1920. It was largely abandoned after 1920 but was retained by the government for use as a military and civilian airfield. The U.S. Public Health Service used it for

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2016-577: Was a U.S. military base (first Army, later Navy) in San Diego County, California , on the site of the current Marine Corps Air Station Miramar . It operated from 1917 to 1946. The base was named in honor of Brigadier General Stephen W. Kearny . The camp was established by the Army in 1917 on 12,721 acres (51.48 km ) of land on a mesa north of San Diego. The area included the 2,130-acre (8.6 km ) Miramar Ranch, which had originally been established by newspaperman E. W. Scripps and later sold to

2064-581: Was designated as the Convoy Pan Asian Cultural & Business Innovation District. As implied by the word "mesa" in its name, the area is mostly flat. Kearny Mesa is located between the communities of Clairemont to the west, Tierrasanta to the east, Miramar / Mira Mesa to the north, and Linda Vista / Serra Mesa to the south. The neighborhood is defined by the City of San Diego as the area bounded by State Route 52 (SR 52) , Interstate 15 (I-15) , Aero Drive, and I-805 . The city also includes in its definition

2112-529: Was established in Atlanta at the Asian Square in 1993. This store was unable to compete with more recently opened East Coast based chains like Super H Mart and closed in 2010. In 1993, the parent of the 99 Ranch Asian supermarket chain, Tawa Supermarkets, created a Chinese-Canadian supermarket chain called T&T Supermarket (大統華) as a joint venture with Uni-President Enterprises Corporation of Taiwan and

2160-594: Was owned by Chen's nephew Jason Chen as the anchor for the new Chinatown Plaza development in Las Vegas . A second Las Vegas area location was opened two decades later in October 2015. In Phoenix, a franchise store was established by E&E Supermarkets in 1997 at the Chinese Cultural Center . However, E&E Supermarkets filed for bankruptcy in 1999 and the store was eventually closed. 99 Ranch Market reentered

2208-511: Was pronounced "Car-nee" during his lifetime, San Diegans use the "Cur-nee" pronunciation. The urbanization of Kearny Mesa began in 1937 with Gibbs Airfield, now the small airfield Montgomery Field named after pioneer glider pilot John J. Montgomery . In 1948, the City of San Diego acquired the airfield and 1,400 acres (6 km) of surrounding property as a possible replacement site for San Diego International Airport . However, airspace conflicts with MCAS Miramar (at that time NAS Miramar) made

2256-495: Was replaced by the 1992 Kearny Mesa Community Plan which applies just to Kearny Mesa. The Montgomery Field Master Plan also contains land use policies for areas adjacent to the airport. The County of San Diego maintains a large complex, housing several county offices and services, in the northeastern corner of the neighborhood near the I-15/SR ;52 interchange. Several other city and county facilities are located in or adjacent to

2304-512: Was then commandant of the Marine Corps. By 1940 the number of volunteer recruits was overwhelming the local training base, Marine Corps Recruit Depot San Diego , so the Marines replaced Camp Holcomb with a much larger training base directly east of Camp Kearny which was called Camp Elliott , named for George F. Elliott , a former commandant of the Marine Corps. After the end of the war, the Navy used Camp Kearny for demobilization. On 1 May 1946,

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