60-502: Tata Tea Jaago Re or JaagoRe is a cause marketing initiative launched in India by Tata Tea, owned by Tata Global Beverages Limited . The campaign, introduced in 2008, works with NGOs and other non-profit organization to raise awareness for specific causes around Indian general elections. Since 2009, Tata Tea JaagoRe has been an active component of Tata Tea's marketing initiatives. The focus of Tata Tea's JaagoRe campaign has varied through
120-633: A voter registration drive , with the campaign name " Jaago Re! " ("Wake Up!"). Following this, the company moved the campaign on to opposing corruption . The Jaago Re! website encourages discussion on this and other social issues. Tata Global Beverages awarded the Tata Global Beverages Re-imagination Scholarships on 17 March 2013 to eight students from the 'Urban Scholars' program at Brunel University in London. The participating students were required to write an essay based on
180-493: A bid for Air India , and completely bought Air Asia India . He has mentioned the future strategy is to focus on healthcare, electronics, and digital. Tata Owned Air India got approval to acquire AirAsia India , nearly two months after putting forth the proposal. The Competition Commission of India (CCI) approved the acquisition of the entire shareholding in Air Asia India by Tata-owned Air India. The chairman of Tata Sons
240-588: A controlling interest. New sectors such as chemicals, technology, cosmetics, marketing, engineering, manufacturing, tea, and software services earned them recognition. In 1932, JRD founded an airline, known as Tata Air Services (later renamed Tata Airlines). In 1953, the Government of India passed the Air Corporations Act and purchased a majority stake in the carrier from Tata Sons , though JRD Tata would continue as chairman till 1977. In 1945, Tata Motors
300-594: A documentary on The Guardian news website claims that Tata Global Beverages is underpaying the minimum Indian wage at an Assam tea plantation that Tata co-owns with Tetley and other major tea producers. In October 2015, a movement of 6,000 female labourers calling themselves "Pempilai Orumai", or women's unity laid siege to the Munnar tea estates, one of Kerala's most popular tourist destinations and owned subsidiaries of Tata Tea's plantation in Kerala. Trade and tourism were brought to
360-461: A major producer of coffee . Formerly known as Tata Global Beverages Limited (TGBL), Tata Consumer Products was formed when the consumer products business of Tata Chemicals merged with Tata Global Beverages in February 2020. The company now operates in the food and beverages industry, with ~56% of their revenue coming from India while the rest is from their international businesses. After the merger,
420-687: A majority interest in Consolidated Coffee Ltd. (Tata Coffee Ltd.) and a joint venture to manage agricultural estates in Sri Lanka. Tata Tea Inc. in the United States processed and marketed instant tea from its facility in Florida , based on the sourcing of instant tea products out of Munnar and Kerala . In 1993, they entered into a joint venture with Allied Lyons PLC in the UK to form Estate Tata Tetley. In
480-490: A more women centric platform to launch "Choti Shuruaat". The objective of this campaign was to encourage individuals to make small gestures of change towards eliminating preconceived notions that cause Gender Stereotyping. Jaago Re partnered with leading Indian actor, Shah Rukh Khan and director, R. Balki , to create a public service announcement broadcast on television. In this infomercial, Shah Rukh pledged that he would places names of actresses in his movies, before his own -
540-419: A near standstill but, after nine days of protest and marathon negotiations overseen by the chief minister of the state, it gave in. The spark that ignited the protest was a decision to cut the 20% bonus paid to tea pickers, but its roots go much deeper than that. "Part of the women's complaint is that they live in one-bed huts without toilets and other basic amenities and, while they earn significantly more than
600-573: A profit after two years. In 1874, he set up another cotton mill at Nagpur named Empress Mill. He dreamed of achieving four goals, setting up an iron and steel company, a unique hotel, a world-class learning institution, and a hydroelectric plant . During his lifetime, in 1903, the Taj Mahal Hotel at Colaba waterfront was opened making it the first hotel with electricity in British India. After Jamsetji's death, his older son Dorabji Tata became
660-538: A reorganization plan. The company stated that the merger was expected to be completed in late 2023, with shareholders of Tata Coffee receiving 3 shares in Tata Consumer Products for every 10 shares of Tata Coffee. In July 2022, Tata Consumer Products launched premuim honey products and flavoured preserves, under the company's Himalayan brand name. Also in July 2022, the company launched plant-based meat products under
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#1732844414284720-486: A residential building for executive education programmers on the institute's campus in Boston , Massachusetts . The building, now known as Tata Hall, is the largest endowment received by Harvard Business School from an international donor. In 2017, Tata Trusts gifted US$ 70 million to University of California, San Diego and also partnered with it in setting up Tata Institute for Genetics and Society(TIGS) to address some of
780-489: A significant presence in plantation activity in India and Sri Lanka. The consolidated worldwide branded tea business of Tata Consumer Products Limited contributes to around 86% of its consolidated turnover with the remaining 14 per cent coming from bulk tea, coffee and investment income. With an area of approximately 159 square kilometres (61 sq mi) under tea cultivation, Tata Consumer Products Limited produces around 30 million kg of black tea annually. Instant tea
840-681: A trend that was yet unseen in conventional Bollywood cinema till date. As on date, Shah Rukh has maintained this pledge with his new move, Chennai Express , carrying is name after that of the movies female lead, Deepika Padukone . In addition, JaagoRe launch a pledge drive in partnership with Breakthrough - an NGO credited for creating the Bell Bajao Campaign - driving individuals towards making pledges to eradicate gender stereotypes. Over 150,000 pledges have been created till date. The current Jaago Re campaign has centred on women's empowerment. The campaign aims to encourage women - who are 49% of
900-493: Is a new animal welfare effort that Ratan Tata has started. This hospital, which is scheduled to open in March 2024 , will be an innovative facility committed to provide modern medical care for pets, including dogs, cats, and rabbits. Ratan Tata is personally passionate about the idea, which was sparked by his own pet-related experiences. Most of the philanthropic activities of the group are carried out by various trusts incorporated by
960-560: Is part of World Bank were criticized for poor working conditions, low wages, and gross human rights violations in a report released by Human Rights Institute at Columbia Law School. The report alleges Amalgamated Plantations Private Limited (APPL) which is partly owned by Tata Tea and IFC is in violation of many of the provisions of the Indian Plantation Labor Act (PLA) on its tea plantations in Assam and West Bengal. In March 2014
1020-837: Is used for light density 100% teas, iced tea mixes and in the preparation of ready-to-drink (RTD) beverages. Tata Consumer Products Limited owns five brands in India: Tata Tea, Tetley, Kannan Devan , Chakra Gold, and Gemini. The company has a 100% export-oriented unit (KOSHER and HACCP certified) manufacturing instant tea in Munnar , Kerala , which is the largest such facility outside the United States. Tata Consumer Products Limited has subsidiaries in Australia , Great Britain , The United States of America , Czechia and India . Tea Coffee Liquid Beverage Foods Herbal Supplements Tata Global Beverages worked with Janaagraha on
1080-674: Is usually the chairman of the Tata Group. As of 2020, there have been seven chairmen of Tata Group. Tata Group has helped establish and finance numerous research, educational and cultural institutes in India, and received the Carnegie Medal of Philanthropy . In 2008, Tata Group donated US$ 50 million to Cornell University for "agricultural and nutrition programs in India and for the education of Indian students at Cornell." In 2010, Tata Group donated INR 2.20 billion (US$ 50 million) to Harvard Business School to build an academic and
1140-585: The Kannan Devan Hill (Resumption of Lands) Act, 1971, and there was a shortage of 278.23 hectares (2.7823 km ) in that. The Chief Minister of Kerala V.S. Achuthanandan , who vowed to evict all on government land in Munnar, formed a special squad for the Munnar land takeover mission and started acquiring back properties. However, the mission was aborted due to both influential landholders and opposition from Achuthanandan's own party. On 2 January 2006, Kalinganagar , Tribal Orissa villagers protested against
1200-597: The American conglomerate Sara Lee in what was described, at the time, as the largest takeover of a foreign company by an Indian company. At the time, Tetley was the world's second-largest tea company after Unilever 's Brooke Bond - Lipton and had an annual turnover of £300 million. It was the market leader in Britain and Canada and a popular brand in the United States, Australia and the Middle East . Established in 1837, Tetley
1260-470: The Gahirmatha Sanctuary and Bhitarkanika National Park by Indian and international organisations, including Greenpeace ; Gahirmatha Beach is one of the world's largest mass nesting sites for the olive ridley turtle , and India's second largest mangrove forest, Bhitarkanika , is a designated Ramsar site , and critics claimed that the port could disrupt mass nesting at Gahirmtha beaches as well as
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#17328444142841320-943: The Nano project. On 31 August 2016, in a historic judgement, the Honorable Supreme Court of India set aside the land acquisition by the West Bengal Government in 2006 that had facilitated Tata Motors' Nano plant, stating that the West Bengal government had not taken possession of the land legally, and were now required to repossess and return it to local farmers within 12 weeks without compensation. The Port of Dhamara has received significant coverage, sparking controversy in India, and in Tata's emerging global markets. The Dhamra port, an equal joint venture between Tata Steel and Larsen & Toubro , has been criticised for its proximity to
1380-576: The Nowera Nuddy Tea Estate in West Bengal for so long that the local government began distributing food coupons for emergency rations to workers and their families. In May 2010, a crop sprayer died of suspected poisoning on a Tata estate in Assam , leading to protests at which two more workers were shot dead by riot police. On 30 January 2012, Tata Consumer Products Limited and Starbucks announced
1440-793: The Scheme of Arrangement between TGBL and TCL regarding the Consumer Products Business of TCL is now operational, effective from 7 February 2020. Following this, TGBL has been renamed Tata Consumer Products Limited. Tata Consumer Products combines the food and beverages brands, which include Tata Salt, Tata Tea, Tata Sampann, Tetley, Soulfull and Himalayan mineral water, under a single umbrella. Tata Consumer Products acquired complete control of Tata SmartFoodz Limited from Tata Industries Limited for ₹ 395 crore (US$ 47 million) on 12 November 2021. On 1 May 2022, Tata Consumer Products announced that Tata Coffee would merge with itself as part of
1500-625: The World Bank's International Finance Corporation . In 2006, Tata Tea acquired Eight O'Clock Coffee , a U.S.-based coffee producer from Gryphon Investors for $ 220m; before being sold to Gryphon, the Eight O'Clock Coffee brand was originally owned by The Great Atlantic & Pacific Tea Company from its beginnings in 1859 to 2003. The international trade union IUF criticized the company in 2009 for not allowing statutory maternity leave to pregnant tea pluckers , and for locking out 1,000 workers on
1560-568: The audience. Industry watchers credit the campaign with increasing recall and monthly market share Tata Global Beverages Tata Consumer Products Limited is an Indian fast-moving consumer goods company and a part of the Tata Group . Its registered office is located in Kolkata while its corporate headquarters is in Mumbai . It is the world's second-largest manufacturer and distributor of tea and
1620-763: The brand name, Tata Simply Better. In January 2024, Tata Consumer acquired Capital Foods (owner of Ching's Secret and Smith & Jones brands) for ₹5,100 crore and Organic India for ₹1,900 crore. The company was renamed as Tata Global Beverages (now Tata Consumer Products Limited) to include the range of health and nutritional beverages it wants to enter into. Via subsidiary companies, Tata Consumer Products Limited manufactures 7 crore kilograms of tea in India , controls 54 tea estates, ten tea blending and packaging factories and employs around 59,000 people. The company owns 51 tea estates in India and Sri Lanka , especially in Assam , West Bengal in eastern India and Kerala in
1680-415: The candidates that represent them in a hard hitting yet witty series of films. By launching a website, ‘Jaago Re’ facilitated voter registrations which enabled an extensive call out to the youth of the nation and encouraged them to vote. Khilana Bandh was primarily aimed at establishing the fact that corruption can be combated if the citizens of the country did not engage in bribery. ‘ Jaago Re ’ stimulated
1740-505: The chairman in 1904. Sir Dorabji established the Tata Iron and Steel Company (TISCO), now known as Tata Steel in 1907. Marking the group's global ambitions, Tata Limited opened its first overseas office in London . Following the founder's goals, Western India's first hydro plant was brought to life, giving birth to Tata Power . Yet another dream, Indian Institute of Science was established with
1800-399: The citizens of the country to discourage bribery and not contribute to corruption. Through a website, users we encouraged to share Anti-Corruption messages, take pledges against paying or receiving a bribe, and confess if they had paid a bribe. ‘Soch Badlo’ was aimed at bringing to light the positive stories within the country. ‘'Jaago Re'’ chiefly addressed the positive side to a country that
1860-505: The company controls Indian and international brands like Tata Salt , Tata Tea, Tetley , Eight O'Clock Coffee , Good Earth Tea , Tata Sampann and Tata Starbucks . Tata Tea is the biggest-selling tea brand in India. Tetley is the biggest-selling tea brand in Canada and the second-biggest-selling in the United Kingdom and the United States. In the early 1980s, the tea industry in India
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1920-713: The company. Tata Group The Tata Group ( / ˈ t ɑː t ɑː / ) is an Indian group of companies headquartered in Mumbai . Established in 1868, it is India's largest business conglomerate , with products and services in over 160 countries, and operations in 100 countries. There are total 29 publicly listed Tata Group companies with a combined market capitalisation of ₹33.7 trillion (US$ 403 billion) as of 20 August 2024. Major affiliates include Tata Consultancy Services , Tata Motors , Tata Steel , Tata Power , Titan , Tata Projects , Air India , Indian Hotels Company , Tata Consumer Products , Voltas , Trent , Cromā and BigBasket . Jamshedji Nusserwanji Tata
1980-408: The construction of a new steel plant for Tata Steel on land historically owned by them. Some of the villagers had been evicted without adequate relocation. Police retribution was brutal: 37 protesters were injured and 13 killed, including 3 women and a 13-year-old boy. One policeman was hacked to death by a mob after police had opened fire on protestors with tear gas and rubber bullets. Family members of
2040-478: The creation of a 50:50 joint venture called Tata Starbucks Limited, which will own and operate Starbucks outlets branded as Starbucks Coffee "A Tata Alliance" in India. The stores started operating in 2012, launching initially in Delhi and Mumbai . The coffee shops source coffee beans from Tata Coffee , a subsidiary company of Tata Consumer Products Limited. On 15 May 2019, Tata Chemicals Limited (TCL) announced
2100-508: The de-merger of the Consumer Products Business of TCL and into TGBL through a National Company Law Tribunal (“NCLT”) approved scheme of arrangement (“Scheme”) to become Tata Consumer. In the beverages business, Tata Consumer brands include Tata Tea, Tetley, Vitax, Eight O’Clock Coffee, Himalayan Natural Mineral Water, Grand Coffee and Joekels. In the food segment, the brands include Tata Salt and Tata Sampann. Tata Global Beverages Limited (TGBL) and Tata Chemicals Limited (TCL) announced that
2160-649: The deceased villagers later claimed that the bodies had been mutilated during post-mortem examination. In December 2006, Myanmar's chief of general staff, General Thura Shwe Mann, visited the Tata Motors plant in Pune. In 2009, Tata Motors announced that it would manufacture trucks in Myanmar. Tata Motors reported that these contracts to supply hardware and automobiles to Burma's military were subsequently criticised by human rights activists. The Singur controversy in West Bengal
2220-569: The ecology of the Bitharkanika mangrove forest. Tata Steel employed mitigation measures set by the project's official advisor, the International Union for Conservation of Nature (IUCN), and the company pledged to "adopt all its recommendations without exception" when conservation organisations asserted that a thorough environmental impact analysis had not been done for the project, which had undergone changes in size and specifications since it
2280-429: The electorate - to vote as a block in the 2014 Indian General Election , increasing their ability to collectively demand attention and action from election candidates to make changes in their election manifestos towards more women's safety and welfare focussed measures. Tata Tea Jaago Re has partnered with the following NGOs or has supported their causes The JaagoRe campaign has been well received both by media and by
2340-442: The first group of students admitted in 1911. J. R. D. Tata was made chairman of the Tata Group in 1938. Under his chairmanship, the assets of the Tata Group grew from US$ 101 million to over US$ 5 billion. Starting with 14 enterprises, upon his departure half a century later in 1988, Tata Sons had grown to a conglomerate of 95 enterprises. These enterprises consisted of ventures that the company had either started or in which they held
2400-474: The following topic "A hot cup of tea on a cold morning, sharing a joke over a cup of coffee, a sip of cool water after a long trek. Beverages are part of our everyday life and yet they also sprinkle some magic on it—moments of reflection, sharing, inspiration and laughter...moments that take us away from the ordinary. What do you think makes a magical beverage moment?" In January 2014, Tata Consumer Products Limited and International Finance Corporation (IFC) which
2460-547: The lake, and then disposing the water back to the lake. This process could interrupt the chemical makeup of the lake. 22 African nations signed a petition to stop its construction. In April 2016, a U.S. Federal Grand Jury awarded Epic Systems a US$ 940 million judgement against Tata Consultancy Services and Tata America International Corp. Filed 31 October 2014; the suit charged that "6,477 unauthorized downloads could be used to enhance Tata's competing product, Med Mantra." In 2017, U.S. District Court Judge William Conley reduced
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2520-557: The members of the Tata family . The company has attracted controversy for reports of political corruption , cronyism , theft, mass killings, and exploitation of its customers, Indian citizens, and natural resources. The Kerala Government filed an affidavit in the high court alleging that Tata Tea had "grabbed" forest land of 3,000 acres (12 km ) at Munnar . The Tatas provided that they possessed 58,741.82 acres (237.7197 km ) of land, which they are allowed to retain under
2580-595: The mid-1990s, Tata Tea attempted to buy Tetley and the Lankan JVC acquired 51% shareholding in Watawala Plantations Ltd. In 1997 the company was embroiled in a major scandal known as the " Tata Tapes controversy " which related to funds the company provided to the outlawed United Liberation Front of Assam (ULFA), an armed-struggle group operating in Assam . By 1999, Tata Tea's brands had a combined market share of 25% in India. The company had 74 tea gardens and
2640-506: The south. The company is the largest manufacturer of Assam tea and Darjeeling tea and the second-largest manufacturer of Ceylon tea . Set up in 1964 as a joint venture with UK based James Finlay and Company to develop value-added tea, Tata Consumer Products Limited has now product and brand presence in 50 countries. It is one of India's first multinational companies. The operations of Tata Consumer Products Limited and its subsidiaries focus on branded product offerings in tea, but with
2700-408: The tea workers in Assam, they say the ₹ 230 (US$ 2.80) (£2.30) they are paid for a day's work is half what a daily wage labourer in Kerala would get." The maximum stake is being held with Indian promoters of the business i.e., TATA Group with a percentage share of 34.66%. Mutual funds hold a 14.86% share and FPIs hold a 17.05% stake in the company. Non-institutional individuals hold a 20.38% share in
2760-842: The university, to collaborate on promoting next-generation technologies that will drive the Fourth Industrial Revolution , including cognitive systems and autonomous vehicles. In 2017, the Tata Football Academy won the bid to form the Jamshedpur FC , a football club based on Jamshedpur of Jharkhand in the 4th edition of the Indian Super League . In 2020, Tata Group has donated INR 15 billion to PM Cares Fund to fight against COVID-19 pandemic in India. In 2024, The Tata Trusts Small Animal Hospital in Mumbai
2820-420: The world's most pressing issues, ranging from public health to agriculture. In recognition of the donation, the building which houses TIGS has been named Tata Hall. It is also the largest international donation made to University of California, San Diego. In 2017, Tata Consultancy Services (TCS) donated an unprecedented US$ 35 million grant to Carnegie Mellon University , the largest ever industry donation to
2880-606: The year 2008, it acquired Jaguar and Land Rover . The company's subsidiary Tata Motors launched the Tata Nano which they presented as "the world’s most affordable car" in 2008. In 2017, Natarajan Chandrasekaran was appointed chairman. He was instrumental in restructuring business verticals and increasing promoter stake ownership in companies. Under his leadership, the group made acquisitions through insolvency law and investments in E-commerce, expanded its airline business by winning
2940-413: The years. In the year 2007, ‘ Jaago Re ’ launched its very first campaign with an aim to ‘awaken’ the entire nation to the fact that they tend to hold the government accountable to various mishaps and encouraged them to participate in the functioning of the country’s politics by voting. To further establish this, ‘ Jaago Re ’ highlighted the ignorance of Indian citizens about facts like the credentials of
3000-611: Was a series of protests by locals and political parties over the forced acquisition, eviction, and inadequate compensation to those farmers displaced for the Tata Nano plant, during which Mamata Banerjee's party was widely criticised as acting for political gain. Despite the support of the Communist Party of India (Marxist) state government , Tata eventually pulled the project out of West Bengal, citing safety concerns. Narendra Modi , then Chief Minister of Gujarat , made land available for
3060-598: Was born in 1839. Tata graduated from Elphinstone College in Bombay in 1858. Shortly afterwards, he joined his father's trading firm that dealt in general merchandise. There, the junior Tata took a special interest in developing trade with China. When the American Civil War caused a boom in the Bombay cotton market, Tata and his father joined the Asiatic Banking Corporation . When the tide ebbed, Tata's credit
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#17328444142843120-506: Was experiencing rising input and labour costs and dwindling margins as well as high taxes. India was facing competition in the world market not just from China, but also from other countries entering the business. In 1983, Tata Tea bought the stake belonging to the James Finlay group to form the individual entity Tata Tea. In the same year, the company decided to move from the commodities business to consumer branding. The first brand Tata Tea
3180-531: Was first proposed. In 2007, Tata Group joined forces with a Tanzanian company to build a soda ash extraction plant in Tanzania. Environmental activists oppose the plant because it would be near Lake Natron , and it has a very high chance of affecting the lake's ecosystem and its neighbouring dwellers, jeopardising endangered lesser flamingo birds. Lake Natron is where two-thirds of lesser flamingos reproduce. Producing soda ash involves drawing out salt water from
3240-518: Was founded, first focused on locomotives. In 1954, it entered the commercial vehicle market after forming a joint venture with Daimler-Benz . In 1968, Tata Consultancy Services was founded. In 1991, Ratan Tata became chairman of Tata Group. This was also the year of economic liberalization in India , opening up the market to foreign competitors. During this time, Tata Group began to acquire several companies. Tata Group bought Tetley In February 2000. After that, it acquired Corus Group in 2007. In
3300-475: Was introduced. This was followed by other brands like Kannan Devan , Agni, Gemini and Chakra Gold. In spite of being the largest market in the world, the concept of branded tea took time to be accepted. In 1987, Tata Tea set up a fully owned subsidiary, Tata Tea Inc., in the United States. In the 1990s, Tata Tea decided to take its brands into the global markets. It formed an export joint venture with Britain 's Tetley Tea in 1992. Other new enterprises included
3360-507: Was launched on in partnership with CHRI around the topic of "Know Your Police". Content was created on this platform to simplify and educate readers on their rights and obligations in dealing with the Indian Police, and to make readers aware of their legal rights and duties. With Women's Rights and safety at the forefront of most Indians' minds and the Delhi Rape incident, JaagoRe shifted to
3420-430: Was left desolate. Fortunately, the firm's credit was re-established during the next three years. A share in the lucrative contract for the commissariat of Napier's expedition to Abyssinia in 1868 restored the family fortune." In 1870 with Rs.21,000 capital, he founded a trading company. Further, he bought a bankrupt oil mill at Chinchpokli and converted it into a cotton mill, under the name Alexandra Mill which he sold for
3480-542: Was producing 6.2 crore kilograms of tea a year, two-thirds of it packaged and branded. Towards the end of the year, the tea business was hit by a drought in much of India. In addition, Russia, once the largest buyer of Indian tea, temporarily withdrew from the market. Tata Tea acquired the Tetley Group (based in the United Kingdom) in 2000. It was a £271 million ($ 432 million) leveraged buyout. Tata Tea reportedly outbid
3540-421: Was the first British tea company to introduce the tea bag to the UK in 1953. The tea bag was followed by the first round tea bag in 1989 and the 'no drip, no mess' drawstring bag in 1997. Tetley now contributes around two-thirds of the total turnover of Tata Tea. From 2005, Tata Tea began a restructuring exercise to divest direct ownership of plantations in India, a process facilitated by subsidised loans from
3600-502: Was under a lot of stress through a series of commercials and encouraged people to add a more promising perspective to how they view the country. Jaago Re encouraged citizens to talk about the positive stories surrounding India and share a message of positivity with the rest of India. Jaago Re continued on a platform of positivity to "Simplify", where though partnerships with Subject Matter Experts, it would attempt to offer deeper insights on important matters in newspaper headlines. Simplify
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