Interactive voice response ( IVR ) is a technology that allows telephone users to interact with a computer-operated telephone system through the use of voice and DTMF tones input with a keypad. In telephony , IVR allows customers to interact with a company's host system via a telephone keypad or by speech recognition, after which services can be inquired about through the IVR dialogue. IVR systems can respond with pre-recorded or dynamically generated audio to further direct users on how to proceed. IVR systems deployed in the network are sized to handle large call volumes and also used for outbound calling as IVR systems are more intelligent than many predictive dialer systems.
58-487: IVR systems can be used standing alone to create self-service solutions for mobile purchases, banking payments, services, retail orders, utilities, travel information and weather conditions. In combination with systems such an automated attendant and automatic call distributor (ACD), call routing can be optimized for a better caller experience and workforce efficiency. IVR systems are often combined with automated attendant functionality. The term voice response unit ( VRU )
116-666: A Java interface for connecting to a database. In telecommunications , an audio response unit (ARU) (often included in IVR systems) is a device that provides synthesized voice responses to DTMF keypresses by processing calls based on (a) the call-originator input, (b) information received from a database, and (c) information in the incoming call, such as the time of day. ARUs increase the number of information calls handled and provide consistent quality in information retrieval. IVR systems are used to service high call volumes at lower cost. The use of IVR allows callers' queries to be resolved without
174-644: A directory which will allow a caller to dial by name in order to find a user on a system. There is no standard format to these directories, and they can use combinations of first name, last name, or both. The following lists common routing steps that are components of an automated attendant: In addition, an automated attendant would be expected to have values for the following: PBXs (private branch exchanges) or PABXs (private automatic branch exchanges) are telephone systems that serve an organization that has many telephone extensions but fewer telephone lines (sometimes called " trunks ") that connect that organization to
232-494: A web server to act as the application server , freeing the IVR developer to focus on the call flow. IVR speech recognition interactions (call flows) are designed using 3 approaches to prompt for and recognize user input: directed, open-ended, and mixed dialogue. A directed dialogue prompt communicates a set of valid responses to the user (e.g. "How can I help you? ... Say something like, account balance, order status, or more options "). An open-ended prompt does not communicate
290-415: A PhD student at Brno University of Technology ) with co-authors applied a simple recurrent neural network with a single hidden layer to language modelling, and in the following years he went on to develop Word2vec . In the 2010s, representation learning and deep neural network -style (featuring many hidden layers) machine learning methods became widespread in natural language processing. That popularity
348-501: A SIP end point; SIP IVR systems can be used to replace agents directly by the use of applications deployed using BBUA (back-to-back user agents). Due to the introduction of instant messaging (IM) in contact centers, agents can handle up to 6 different IM conversations at the same time, which increases agent productivity. IVR technology is being used to automate IM conversations using existing natural language processing software. This differs from email handling as email automated response
406-591: A cost-effective price point. At that time, a system could store digitized speech on disk, play the appropriate spoken message, and process the human's DTMF response. As call centers began to migrate to multimedia in the late 1990s, companies started to invest in computer telephony integration (CTI) with IVR systems. IVR became vital for call centers deploying universal queuing and routing solutions and acted as an agent which collected customer data to enable intelligent routing decisions. With improvements in technology, systems could use speaker-independent voice recognition of
464-411: A function different from the current one. Higher level IVR development tools are available to further simplify the application development process. A call flow diagram can be drawn with a GUI tool and the presentation layer (typically VoiceXML) can be automatically generated. In addition, these tools normally provide extension mechanisms for software integration, such as an HTTP interface to a website and
522-458: A limited vocabulary instead of requiring the person to use DTMF signaling. Starting in the 2000s, voice response became more common and cheaper to deploy. This was due to increased CPU power and the migration of speech applications from proprietary code to the VXML standard. DTMF decoding and speech recognition are used to interpret the caller's response to voice prompts. DTMF tones are entered via
580-586: A live agent. If callers do not find the information they need, the calls may be transferred to a live agent. The approach allows live agents to have more time to deal with complex interactions. When an IVR system answers multiple phone numbers, the use of DNIS ensures that the correct application and language is executed. A single large IVR system can handle calls for thousands of applications, each with its own phone numbers and script. Call centers use IVR systems to identify and segment callers. The ability to identify customers allows services to be tailored according to
638-469: A means of directing the inquiry to the appropriate agent. CTI can transfer relevant information about the individual customer and the IVR dialog from the IVR to the agent desktop using a screen-pop , making for a more effective and efficient service. Voice-activated dialing (VAD) IVR systems are used to automate routine inquiries to a switchboard or PABX (Private Automatic Branch exchange) operators, and are used in many hospitals and large businesses to reduce
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#1732852540815696-593: A mechanism to support communities and provide information to populations that are hard to reach by traditional methods. IVR has been used for community generated content which NGOs and social organizations can tailor to spread relevant content to hard to reach population. The introduction of Session Initiation Protocol (SIP) means that point-to-point communications are no longer restricted to voice calls but can now be extended to multimedia technologies such as video . IVR manufacturers have extended their systems into IVVR (interactive voice and video response), especially for
754-495: A prevalence of mobile phones even in rural areas, which allows room for IVR technology to support social good projects. However, most IVR technology is designed in resource-rich domains hence research is necessary to contextualize and adapt this technology for developing countries. Research in ICTD has helped tailor IVR towards social impact has created innovative applications in health, agricultural, entertainment and citizen journalism. In
812-425: A purely technical level it could be argued that an automated attendant is a very simple kind of IVR; however, in the telecom industry the terms IVR and auto attendant are generally considered distinct. An automated attendant serves a very specific purpose (replace live operator and route calls), whereas an IVR can perform all sorts of functions (telephone banking, account inquiries, etc.). An AA will often include
870-519: A recorded greeting of the form, "Thank you for calling .... If you know your party's extension, you may dial it any time during this message." Callers who have a touch-tone ( DTMF ) phone can dial an extension number or, in most cases, wait for operator ("attendant") assistance. Since the telephone network does not transmit the DC signals from rotary dial telephones (except for audible clicks), callers who have rotary dial phones have to wait for assistance. On
928-446: A set of valid responses (e.g. "How can I help you?"). In both cases, the goal is to glean a valid spoken response from the user. The key difference is that with directed dialogue, the user is more likely to speak an option exactly as was communicated by the prompt (e.g. "account balance"). With an open-ended prompt, however, the user is likely to include extraneous words or phrases (e.g. "I was just looking at my bill and saw that my balance
986-408: A system wherein individual customers may have a different status, the service will automatically prioritize the individual's call and move customers to the front of a specific queue. IVRs will also log call detail information into its own database for auditing, performance report, and future IVR system enhancements. CTI allows a contact center or organization to gather information about the caller as
1044-640: Is a perception that IVR is adopted because it allows companies to save money and allow the hiring of fewer employees to answer the phone. Additionally, as basic information is now available online, the calls coming into a call center are more likely to be complex problems and not ones that can be resolved in an automated fashion, thus requiring the attention of a live agent. Automated attendant In telephony , an automated attendant (also auto attendant , auto-attendant , autoattendant , automatic phone menus , AA , or virtual receptionist ) allows callers to be automatically transferred to an extension without
1102-400: Is a project that uses good ICTD principles to use IVR technology to benefit TB patients. Patients have a customized packet of tablets that they receive from the healthcare official who trains them to take the medicine in the sequence daily. Opening the packet in a sequence reveals a phone number that the patient needs to dial to acknowledge that they have taken the medicine. This research project
1160-433: Is based on key word spotting and IM conversations are conversational. The use of text messaging abbreviations and smilies requires different grammars to those currently used for speech recognition. IM is also starting to replace text messaging on multimedia mobile handsets. With the introduction of web services into the contact center, host integration has been simplified, allowing IVR applications to be hosted remotely from
1218-493: Is given below. Based on long-standing trends in the field, it is possible to extrapolate future directions of NLP. As of 2020, three trends among the topics of the long-standing series of CoNLL Shared Tasks can be observed: Most higher-level NLP applications involve aspects that emulate intelligent behaviour and apparent comprehension of natural language. More broadly speaking, the technical operationalization of increasingly advanced aspects of cognitive behaviour represents one of
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#17328525408151276-468: Is information that could easily be handled by a person but the IVR system is used to preserve privacy and avoid potential embarrassment of sensitive information or test results. Users are given a passcode to access their results. Some of the largest installed IVR platforms are used for televoting on television game shows, such as Pop Idol and Big Brother , which can generate enormous call spikes. The network provider will often deploy call gapping in
1334-489: Is sometimes used as well. Despite the increase in IVR technology during the 1970s, the technology was considered complex and expensive for automating tasks in call centers. Early voice response systems were digital signal processing (DSP) technology based and limited to small vocabularies. In the early 1980s, Leon Ferber's Perception Technology became the first mainstream market competitor, after hard drive technology (read/write random-access to digitized voice data) had reached
1392-409: Is well-summarized by John Searle 's Chinese room experiment: Given a collection of rules (e.g., a Chinese phrasebook, with questions and matching answers), the computer emulates natural language understanding (or other NLP tasks) by applying those rules to the data it confronts. Up until the 1980s, most natural language processing systems were based on complex sets of hand-written rules. Starting in
1450-501: The ACL ). More recently, ideas of cognitive NLP have been revived as an approach to achieve explainability , e.g., under the notion of "cognitive AI". Likewise, ideas of cognitive NLP are inherent to neural models multimodal NLP (although rarely made explicit) and developments in artificial intelligence , specifically tools and technologies using large language model approaches and new directions in artificial general intelligence based on
1508-626: The PSTN to prevent network overload. IVR may also be used by survey organizations to ask more sensitive questions where the investigators are concerned that a respondent might feel less comfortable providing these answers to a human interlocutor (such as questions about drug use or sexual behavior). In some cases, an IVR system can be used in the same survey in conjunction with a human interviewer. By allowing low-literacy populations to interact with technology, IVR systems form an avenue to build technological skills in developing countries. Developing countries have
1566-408: The telephone keypad . Other technologies include using text-to-speech (TTS) to speak complex and dynamic information, such as e-mails, news reports or weather information. IVR technology is also being introduced into automobile systems for hands-free operation. TTS is computer generated synthesized speech that is no longer the robotic voice traditionally associated with computers. Real voices create
1624-482: The 1950s. Already in 1950, Alan Turing published an article titled " Computing Machinery and Intelligence " which proposed what is now called the Turing test as a criterion of intelligence, though at the time that was not articulated as a problem separate from artificial intelligence. The proposed test includes a task that involves the automated interpretation and generation of natural language. The premise of symbolic NLP
1682-485: The IVR are often compared to caller ID data for security reasons and additional IVR responses are required if the caller ID does not match the account record. IVR call flows are created in a variety of ways. A traditional IVR depended upon proprietary programming or scripting languages, whereas modern IVR applications are generated in a similar way to Web pages, using standards such as VoiceXML , CCXML , SRGS and SSML . The ability to use XML-driven applications allows
1740-566: The ability to process data encoded in natural language and is thus closely related to information retrieval , knowledge representation and computational linguistics , a subfield of linguistics . Typically data is collected in text corpora , using either rule-based, statistical or neural-based approaches in machine learning and deep learning . Major tasks in natural language processing are speech recognition , text classification , natural-language understanding , and natural-language generation . Natural language processing has its roots in
1798-460: The advance of LLMs in 2023. Before that they were commonly used: In the late 1980s and mid-1990s, the statistical approach ended a period of AI winter , which was caused by the inefficiencies of the rule-based approaches. The earliest decision trees , producing systems of hard if–then rules , were still very similar to the old rule-based approaches. Only the introduction of hidden Markov models , applied to part-of-speech tagging, announced
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1856-472: The age of symbolic NLP , the area of computational linguistics maintained strong ties with cognitive studies. As an example, George Lakoff offers a methodology to build natural language processing (NLP) algorithms through the perspective of cognitive science, along with the findings of cognitive linguistics, with two defining aspects: Ties with cognitive linguistics are part of the historical heritage of NLP, but they have been less frequently addressed since
1914-699: The caller waiting time. An additional function is the ability to allow external callers to page staff and transfer the inbound call to the paged person. IVR can be used to provide a more sophisticated voice mail experience to the caller. Banking institutions are reliant on IVR systems for customer engagement and to extend business hours to a 24/7 operation. Telephone banking allows customers to check balances and transaction histories as well as to make payments and transfers. As online channels have emerged, banking customer satisfaction has decreased. IVR systems are used by pharmaceutical companies and contract research organizations to conduct clinical trials and manage
1972-480: The caller. This information can be used to profile the caller and used by an ACD to route the call to an agent with a particular skill set. Interactive voice response can be used to front-end a call center operation by identifying the needs of the caller. Information can be obtained from the caller such as an account number. Answers to simple questions such as account balances or pre-recorded information can be provided without operator intervention. Account numbers from
2030-444: The contact center. This has meant hosted IVR applications using speech are now available to smaller contact centers across the globe and has led to an expansion of ASP (application service providers). IVR applications can also be hosted on the public network, without contact center integration. Services include public announcement messages and message services for small business. It is also possible to deploy two-prong IVR services where
2088-418: The context of tuberculosis, patients need to adhere to the medicine daily basis for a period of few months to completely heal. In public sector, there is a scheme called DOTS (Directly Observed Therapy Short Course) which was the most effective source for poor population. However, this method requires the patient to commute to the clinic everyday which adds financial and time constraints to the patient. 99DOTS
2146-436: The customer profile. The caller can be given the option to wait in the queue, choose an automated service, or request a callback. The system may obtain caller line identification (CLI) data from the network to help identify or authenticate the caller. Additional caller authentication data could include account number, personal information, password and biometrics (such as voice print). IVR also enables customer prioritization. In
2204-506: The destination party and disadvantages including cost, lack of identification of the called organization and use of ten-digit telephone numbers. Automated attendants provide, among many other things, a way for an external caller to be directed to an extension or department served by a PBX system without using direct inward dialing or without switchboard attendant assistance. Automated attendants are not part of voicemail systems. Voice messaging (or voicemail or VM) technology has existed since
2262-480: The developmental trajectories of NLP (see trends among CoNLL shared tasks above). Cognition refers to "the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses." Cognitive science is the interdisciplinary, scientific study of the mind and its processes. Cognitive linguistics is an interdisciplinary branch of linguistics, combining knowledge and research from both psychology and linguistics. Especially during
2320-533: The end of the old rule-based approach. A major drawback of statistical methods is that they require elaborate feature engineering . Since 2015, the statistical approach has been replaced by the neural networks approach, using semantic networks and word embeddings to capture semantic properties of words. Intermediate tasks (e.g., part-of-speech tagging and dependency parsing) are not needed anymore. Neural machine translation , based on then-newly-invented sequence-to-sequence transformations, made obsolete
2378-530: The hand-coding of a set of rules for manipulating symbols, coupled with a dictionary lookup, was historically the first approach used both by AI in general and by NLP in particular: such as by writing grammars or devising heuristic rules for stemming . Machine learning approaches, which include both statistical and neural networks, on the other hand, have many advantages over the symbolic approach: Although rule-based systems for manipulating symbols were still in use in 2020, they have become mostly obsolete with
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2436-399: The initial IVR application is used to route the call to the appropriate contact center. This can be used to balance loading across multiple contact centers or provide business continuity in the event of a system outage. Surveys show IVR is generally unpopular with customers. It is difficult to use and unresponsive to the caller. Many customers object to talking to an automated system. There
2494-501: The intermediate steps, such as word alignment, previously necessary for statistical machine translation . The following is a list of some of the most commonly researched tasks in natural language processing. Some of these tasks have direct real-world applications, while others more commonly serve as subtasks that are used to aid in solving larger tasks. Though natural language processing tasks are closely intertwined, they can be subdivided into categories for convenience. A coarse division
2552-792: The intervention of an operator / receptionist . Many AAs will also offer a simple menu system ("for sales, press 1, for service, press 2," etc.). An auto attendant may also allow a caller to reach a live operator by dialing a number, usually "0". Typically the auto attendant is included in a business's phone system such as a PBX , but some services allow businesses to use an AA without such a system. Modern AA services (which now overlap with more complicated interactive voice response or IVR systems) can route calls to mobile phones , VoIP virtual phones , other AAs/IVRs, or other locations using traditional land-line phones or voice message machines. Telephone callers will recognize an automated attendant system as one that greets calls incoming to an organization with
2610-460: The introduction of SIP contact centers, call control in a SIP contact center can be implemented by CCXML scripting, which is an adjunct to the VXML language used to generate modern IVR dialogues. As calls are queued in the SIP contact center, the IVR system can provide treatment or automation, wait for a fixed period, or play music. Inbound calls to a SIP contact center must be queued or terminated against
2668-533: The large volumes of data generated. The caller will respond to questions in their preferred language and their responses will be logged into a database and possibly recorded at the same time to confirm authenticity. Applications include patient randomization and drug supply management. They are also used in recording patient diaries and questionnaires. IVR systems allow callers to obtain data relatively anonymously. Hospitals and clinics have used IVR systems to allow callers to receive anonymous access to test results. This
2726-504: The late 1970s; in the early 1980s companies provided voice-prompting systems that allowed callers to reach (route the call) to an intended party, not necessarily to leave a message. Automated attendant systems are also referred to as automated menu systems and much early work in this field was done by Michael J. Freeman , Ph.D. Many auto attendants will have options to allow for time-of-day routing, as well as weekend and holiday routing. The specifics of these features will depend entirely on
2784-404: The late 1980s, however, there was a revolution in natural language processing with the introduction of machine learning algorithms for language processing. This was due to both the steady increase in computational power (see Moore's law ) and the gradual lessening of the dominance of Chomskyan theories of linguistics (e.g. transformational grammar ), whose theoretical underpinnings discouraged
2842-489: The mobile phone networks. The use of video gives IVR systems the ability to implement multimodal interaction with the caller. The introduction of full-duplex video IVR in the future will allow systems the ability to read emotions and facial expressions. It may also be used to identify the caller, using technology such as Iris scan or other biometric means. Recordings of the caller may be stored to monitor certain transactions and can be used to reduce identity fraud. With
2900-424: The particular automated attendant, but typically there would be a normal greeting and routing steps that would take place during normal business hours, and a different greeting and routing for non-business hours. Natural language processing Natural language processing ( NLP ) is a subfield of computer science and especially artificial intelligence . It is primarily concerned with providing computers with
2958-407: The prompts themselves are typically much shorter. A mixed dialogue approach involves shifting from open-ended to directed dialogue or vice versa within the same interaction, as one type of prompt may be more effective in a given situation. Mixed dialog prompts must also be able to recognize responses that are not relevant to the immediate prompt, for instance in the case of a user deciding to shift to
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#17328525408153016-545: The rest of the global telecommunications network. While persons within an enterprise served by a PBX can call each other by dialing their extension numbers, incoming calls, i.e., calls originating from a telephone not served by the PBX but intended for a party served by the PBX, required assistance from a switchboard operator (also called a "switchboard attendant") or a telephone service called DID (" direct inward dialing "). Direct inward dialing has advantages such as rapid connection to
3074-442: The sort of corpus linguistics that underlies the machine-learning approach to language processing. In 2003, word n-gram model , at the time the best statistical algorithm, was outperformed by a multi-layer perceptron (with a single hidden layer and context length of several words trained on up to 14 million of words with a CPU cluster in language modelling ) by Yoshua Bengio with co-authors. In 2010, Tomáš Mikolov (then
3132-455: The speech in fragments that are spliced together (concatenated) and smoothed before being played to the caller. An IVR can be deployed in several ways: An automatic call distributor (ACD) is often the second point of contact when calling many larger businesses. An ACD uses digital storage devices to play greetings or announcements, but typically routes a caller without prompting for input. An IVR can play announcements and request an input from
3190-442: The statistical turn during the 1990s. Nevertheless, approaches to develop cognitive models towards technically operationalizable frameworks have been pursued in the context of various frameworks, e.g., of cognitive grammar, functional grammar, construction grammar, computational psycholinguistics and cognitive neuroscience (e.g., ACT-R ), however, with limited uptake in mainstream NLP (as measured by presence on major conferences of
3248-518: Was based out of Microsoft Research India by Bill Theis and who received MacArthur Fellowship for the project. The project has spun off as Everwell Technologies which now works closely with the Government of India to scale this technology to patients throughout India. Although radio is a very popular means of entertainment, IVR provides interactivity, which can help listeners engage in novel ways using their phones. ICTD research has used IVR entertainment as
3306-446: Was due partly to a flurry of results showing that such techniques can achieve state-of-the-art results in many natural language tasks, e.g., in language modeling and parsing. This is increasingly important in medicine and healthcare , where NLP helps analyze notes and text in electronic health records that would otherwise be inaccessible for study when seeking to improve care or protect patient privacy. Symbolic approach, i.e.,
3364-499: Was wrong."). The open-ended prompt requires a greater degree of natural language processing to extract the relevant information from the phrase (i.e. "balance"). Open-ended recognition also requires a larger grammar set, which accounts for a wider array of permutations of a given response (e.g. "balance was wrong", "wrong balance", "balance is high", "high balance"). Despite the greater amount of data and processing required for open-ended prompts, they are more interactively efficient, as
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