6-511: ICv2 is an online trade magazine that covers geek culture for retailers. ICv2' s main areas of focus are comic books , anime , gaming , and show business products. The site offers news, reviews, analysis, and sales information for retailers and librarians. ICv2 holds an annual trade conference in conjunction with the New York Comic Con ; the company also periodically publishes ICv2 Retailer Guides in hard copy format. The site
12-466: A trade journal or trade paper (colloquially or disparagingly a trade rag ), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this area of publishing is the trade press . In 1928, Popular Aviation became the largest aviation trade magazine with a circulation of 100,000. As digital journalism grew in importance, trade magazines started to build their presence on
18-487: Is produced by GCO, LLC, based in Madison, Wisconsin . ICv2 stands for Internal Correspondence version 2 , named after a trade magazine published in the 1980s-1990s by Capital City Distribution . Capital City Distribution co-founder Milton Griepp published Internal Correspondence , first as a newsletter and then as a magazine, until Capital City was acquired by Diamond Comic Distributors in 1996, retaining rights to
24-401: The advertisers while also providing sales engineering –type advice to the readers, that may inform purchasing and investment decisions. Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. For printed publications, some trade magazines operate on
30-421: The internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites. Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising , which earns a profit for the publication and sales for
36-610: The name. He launched ICv2 in January 2001. The ICv2 Retailer Guides magazines were launched in 2002. In 2011, ICv2 began holding an industry conference on the eve of the New York Comic Con , at the Jacob K. Javits Convention Center . Held annually, the ICv2 event is now known as the "White Paper Happy Hour." Griepp (on behalf of ICv2 ) supervised the 2015 American Anime Awards balloting. Trade magazine A trade magazine , also called
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