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67-483: Hibu Inc. (styled hibü ), formerly Yellowbook Inc. , is a provider of web development and hosting, digital listings and reputation management, search engine and social media marketing, and digital advertisements . Hibu is headquartered in Cedar Rapids, IA . Originating as a yellow pages directory publisher, Hibu got its start as a Long Island -based company, Merchant Advertising Services Inc. in 1930. In 1996,

134-588: A Condorcet method . Successful poems "mate" to produce poems of ever-increasing appeal. Yet others are devoted to disliked men (DoucheBagAlert), bowel movements (ratemypoo.com), unsigned bands (RateBandsOnline.com), politics (RateMyTory.Com), nightclubs, business professionals, clothes, cars, and many other subjects. When rating sites are dedicated to rating products (epinions.com), brands (brandmojo.org), services, or businesses rather than to rating people (i-rate.me), and are used for more serious or well thought-out ratings, they tend to be called review sites, although

201-459: A "perfect ten" came into common usage as a result of this film. In the film, Moore rates Bo Derek an "11". In 1990, one of the first computer-based photographic attractiveness rating studies was conducted. During this year psychologists J. H. Langlois and L. A. Roggman examined whether facial attractiveness was linked to geometric averageness. To test their hypothesis, they selected photographs of 192 male and female Caucasian faces; each of which

268-490: A 10-point scale. In 1992, Perfect 10 magazine and video programming was launched by Xui, the original executive editor of Spin magazine, to feature only women who would rank 10 for attractiveness. Julie Kruis, a swimsuit model, was the original spokesmodel . In 1996, Rasen created the first " Perfect 10 Model Search" at the Pure Platinum club near Fort Lauderdale, Florida . His contests were broadcast on Network 1,

335-519: A bid for the remaining shares which valued TPI at a total of £ 2.3 billion (€3.3 billion; US$ 4.1bn). Since then, Yell has bought further capital and in September 2007 reached agreement with the minority shareholders to acquire the remaining 1.28% of what was then named Yell Publicidad (now named Hibu Connect S.A.U., operating under the name Páginas Amarillas España). In July 2006, Yell threatened Yellowikis with legal action, claiming that people will confuse

402-421: A brand through consistent, interesting content generation associated with a particular brand or the market said the brand caters to. Blogs can be created on the website or third-party platforms such as LinkedIn , Facebook , Instagram , Quora , WordPress , Blogger.com and Medium , etc. Apart from conventional blogging, social media has enabled Microblogging (through services such as Twitter and Tumblr) which

469-436: A business. For these reasons, businesses cannot afford not to monitor, communicate and maintain their online reputation. Social media marketing uses social media platforms to create and foster communities and relationships among people and businesses. Social media is one of the most prevalent forms of communication and marketing today and businesses reach massive amounts of potential customers through it. Social media marketing

536-404: A clear representation of who they are and what they offer. The various stages of the model, such as promotional, provisional and processing, all play crucial roles in the marketing and selling of a product. Overall, the use of a step-by-step model can help small businesses create a strong online presence and effectively market their products to a wider audience. Review site A review site

603-412: A cost-effective alternative to traditional advertising channels. As a result, more and more businesses are turning to internet advertising to promote their products and services. With the continued growth of the internet, it is safe to say that this trend is only going to continue. Reputation management is a critical part of online presence management. A company's reputation is based on consumer trust and

670-433: A crisis. Corporate managers must work together to understand and govern communications provided through social media. Several things managers can do to safeguard and enhance reputation with the use of social media include: In today's business environment, consumers have unlimited accessible information about a company, product or service on social network sites. How a company is perceived or their reputation can make or break

737-725: A domestic C-band satellite channel . Other unrelated "Perfect 10" contests became popular throughout the 1990s. The first ratings sites started in 1999, with RateMyFace.com (created by Michael Hussey) and TeacherRatings.com (created by John Swapceinski, re-launched with Hussey and further developed by Patrick Nagle as RateMyProfessors ). The most popular of all time, Hot or Not, was launched in October 2000. Hot or Not generated many spin-offs and imitators. There are now hundreds of such sites, and even meta-sites that categorize them all. The rating site concept has also been expanded to include Twitter and Facebook accounts that provide ratings, such as

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804-466: A form of dating service , in that for a fee they allow users to contact other users. Many social networks and other sites include rating features. For example, MySpace and TradePics have optional "rank" features for users to be rated by other users. One category of rating sites, such as Hot or Not or HotFlation, is devoted to rating contributors' physical attractiveness. Other looks-based rating sites include RateMyFace.com (an early site, launched in

871-415: A four-year plan to move away from traditional print and online advertising and focus on providing a broader range of digital services for both small businesses and consumers. In September 2011, Yell announced an alliance with mobile platform company Netbiscuits. In 2011 the company reported spending £160 million on interest payments and incurring losses of £1.4 billion. In May 2012, Yell announced that it

938-558: A minority interest. In 2001, TransWestern acquired Texas-based WorldPages.com, Inc., a leading print and Internet yellow pages publisher listed on the New York Stock Exchange for $ 215 million. At the time, TransWestern was the second largest independent publisher of directories. In April 2006, Yell agreed to purchase a 59.9% stake in Spanish phone directory firm Telefónica Publicidad e Informacion (TPI) from Telefónica , and launched

1005-467: A number of capital options that which may attribute little or no value to the group's ordinary shares, it also warned profits would miss forecasts owing to the ongoing decline of its directory business. In January 2013, Yellowbook Inc. changed its name to Hibu Inc. As part of a strategic review of the business, in Spring 2014 Hibu decided to discontinue its US magazine business, having taken similar actions in

1072-399: A portfolio is the website. A website, usually built on the same domain as the brand's name, represents the business/person throughout the web. Brands and companies prefer to use websites to establish themselves and gain higher brand awareness levels because it is very important for the company to maintain relevance over time, and promoting a product online makes it much easier to keep up with

1139-484: A target market and develop a core message. Next, the company should plan a detailed media strategy emphasizing issues management, message development and media preparation. Once these aspects are defined, the company can build effective communication strategies on how and where to get these messages across. These strategies should include how to address and involve the customer in all the firm's activities. This will impact reputation because engaged customers can contribute to

1206-435: A user can think of. Rating sites typically show a series of images (or other content) in random fashion, or chosen by computer algorithm, instead of allowing users to choose. Users are given a choice of rating or assessment, which is generally done quickly and without great deliberation. Users score items on a scale of 1 to 10, yes or no. Others, such as BabeVsBabe.com, ask users to choose between two pictures . Typically,

1273-556: A user-contributed local review site , and its US arm Yellowbook, announced the launch of a new group buying website called Weforia.com in August 2010. Several management changes were made in 2011. In 2011, Yellow Book USA changed its name to Yellowbook Inc. In July 2011, Yell announced the acquisition of Znode, the privately owned multi-store ecommerce company and strategic alliances on digital services for small businesses with both Microsoft and Bazaarvoice . On 14 July, Yell announced

1340-417: A variety of digital platforms such as Google Maps , Facebook , Twitter , Instagram , Flickr , YouTube , and Pinterest , as well as cultivating a brand presence on mobile apps and other online databases. The online presence management process starts by determining goals that will define an online strategy. Once this strategy is put in place, an ongoing and constant process of evaluating and fine-tuning

1407-403: A year for someone to perform these services for them, however, that number is expected to rise. With the ongoing improvement and need for social media, it makes sense that this number would eventually surpass 6 digits. All in all, managing a firm's social media can boost their online presence by targeting their marketing to a specific group, improving on their existing marketing tactics, and keeping

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1474-428: Is a website designed for users to vote, rate people, content , or other things. Rating sites can range from tangible to non-tangible attributes, but most commonly, rating sites are based around physical appearances such as body parts, voice, personality, etc. They may also be devoted to the subjects' occupational ability, for example teachers, professors, lawyers, doctors, etc. Rating sites can typically be on anything

1541-543: Is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site. Early examples of review sites included ConsumerDemocracy.com, Complaints.com, planetfeedback.com, and Epinions.com . Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect

1608-430: Is a collection of procedures used to manage workflow in a disparate social media environment. These procedures can be manual or computer-based and enable the manager (or managing team) to listen, aggregate, publish, and manage multiple social media channels from one tool. Social media management systems effectively promote businesses to prospective clients. A firm could hire one of many social media managers to oversee

1675-413: Is a product of multiple activities and platforms. It includes the following: The online portfolio helps to build the visibility of a brand or individual. It works as a centralized hub for all the activities related to the brand and includes the contact info of the brand, what the brand is about (history, vision etc.) and a product showcase. The web portfolio comes in different forms. The most common form of

1742-401: Is always more research to be done, specific studies have supported that when a business has a positive social media campaign, it influences the potential customers and their prospective purchases. All of these ideas tie back to a company having a strong sense of their online presence and managing it well. Many of the tools listed above are often found in a social media management system . This

1809-412: Is distinct from web presence management in that the former is generally a marketing and messaging discipline while the latter is Governance, risk management, and compliance operational and security discipline. The theory of online presence management considers a website to be insufficient to promote most brands. To maintain a web presence and brand recognition , individuals and companies need to use

1876-479: Is focused on creating content that attracts attention and encourages readers to share content with their social networks. Social messages are often effective because they usually come from a trusted, third-party source, rather than the brand itself. However, a brand having their own specific voice through social media can also be very effective for keeping loyal customers close and attracting new ones. Understanding what tools are available and how to use them effectively

1943-490: Is key to success in social media marketing. Some of these tools include: It is also important to understand the different effects that social media marketing has on past, current, or future customers. Having a clean social media platform can increase brand loyalty among the customers who already purchase a specific product or brand. It can also affect a customer's future purchase intentions. Both of these effects have been studied and go hand in hand with one another. Although there

2010-434: Is necessary to drive online presence towards the identified goals. An online presence management strategy consists of several components. Generally, these will include search engine placement (making sure the brand appears high in search engine results when the end-user has a relevant query), monitoring online discussion around the brand, and analyzing the brand's overall web presence . An online profile or reputation

2077-416: Is often dependent on information that is found on social networks and the internet. Having a good reputation has a significant impact on a company's survival. But having no reputation can be as critical as having a bad reputation. No reputation means you don't exist in the eyes of a consumer. The first steps in developing and managing a company's reputation require the business to define their image, identify

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2144-407: Is one of the most popular techniques to build traction and turn a web page into a revenue-generation machine. Search engine optimization allows companies or individuals to: Search engines use a spider or a crawler to gather listings by automatically "crawling" the web. The spider follows links to web pages, makes copies of the pages, and stores them in the search engine's index. Based on this data,

2211-432: Is particularly effective in establishing a brand name and building the brand's recognition through interaction with the masses. It is also a quick way to respond to brand-related complaints and queries. Corporate blogging is a powerful tool when attempting to communicate an idea important to the firm's identity. However, there are a few rules to keep in mind when utilizing corporate blogs: Search Engine Optimization (SEO)

2278-400: Is the process of tracking actions and opinions, looking for positive and negative reviews that reflect the opinion of the users about any particular service or product, removing negative opinions (if any) and converting them into positive ones. It is important, however, not to attack or try to obscure negative opinions through devious means, as this is likely to have an overall negative effect on

2345-399: Is used by e-commerce marketers. It is often based on a blog platform like WordPress or Squarespace , has a privacy and contact page to help with SEO , and has commenting and interactivity turned off. It will also have an e-mail gathering device in the form of an opt-in , or drop-down list to help the aspiring e-commerce business person build an e-mail list to market to. Because of

2412-563: Is very similar to that of social media marketing. Internet advertising has overtaken other traditional advertising media such as newspapers, magazines, and radio. Internet advertising targets users interested in relevant keywords and displays a text or image ad next to search results or within social media. While searching to these specific keywords, firms can target their advertisements for specific audiences. The advertisements will more than likely pop up on social media, but can also show up just on websites that customers would visit. This increases

2479-586: The 10th largest independent yellow pages publisher in the US. Yell announced the completion of its refinancing in November 2009, as first announced in June 2009 and updated in September the same year. In February 2010, Yell UK announced the first major redesign in forty years of the traditional Yellow Pages directories into a smaller compact size rather than the traditional A4 format. In May 2010, Yell Group purchased TrustedPlaces,

2546-462: The Summer of 1999) and NameMyVote, which asks users to guess a person's political party based on their looks. Some sites are devoted to rating the appearance of pets (e.g. kittenwar.com, petsinclothes.com, and meormypet.com). Another class allows users to rate short video or music clips. One variant, a " Darwinian poetry " site, allows users to compare two samples of entirely computer-generated poetry using

2613-781: The UK, Spain, and Latin America. On 3 March 2014, Hibu announced that the financial restructuring of the group is now effective following consent from lenders, clearance from the UK Pensions Regulator and court sanction. All of Hibu's operations were transferred to a new group holding company, held privately by lenders. On 18 August 2014, Hibu UK changed their customer-facing brand back to Yell. They re-launched with an updated range of products including websites, pay-per-click and display advertising . As of June 2015, Yell has created over 54,000 websites and managed 20,000 PPC campaigns for customers in

2680-656: The UK. In 2021, private equity investment firm H.I.G. Capital acquired Hibu Inc. from Hibu Group Limited (now Yell Group Limited). Following that transaction, Hibu Group Limited changed its name back to Yell Group Limited. The company operates in the digital marketing space within the US, providing digital marketing and advertising to small- and medium-sized businesses. Hibu is headquartered in Cedar Rapids, Iowa with another operations hub in King of Prussia , Pennsylvania. Online presence management Online presence management

2747-484: The Word of Mouth Marketing Association show that rating and review sites influence consumer shopping behavior. In an academic study published in 2008, empirical results demonstrated that the number of online user reviews is a good indicator of the intensity of underlying word-of-mouth effect and increase awareness. Originally, reviews were generally anonymous, and in many countries, review sites often have policies that preclude

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2814-604: The Yell directory business to private equity firms Apax Partners and Hicks, Muse, Tate & Furst (today operating in Europe as Lion Capital LLP ) for £2.14 billion/$ 3.5 billion, making it then the largest non-corporate leveraged buyout in European history. Yell bought McLeodUSA , one of the largest independent directory publishers in the US, for about $ 600 million in 2002 and floated on London's FTSE in 2003. In May 2005, Yell announced

2881-467: The acquisition of TransWestern Publishing, US directory publisher. The company announced the purchase of the publisher and its holding company, TransWestern Holdings L.P., from a consortium of private equity firms ( Thomas H. Lee Partners and CIVC Partners ) for $ 1.575 billion (£829 million). The deal went through later in the year. With the 2003 merger of McLeodUSA business and TransWestern's presence in 25 states, Yellowbook USA, Yell's subsidiary, became

2948-405: The brand name organized with their prospective goals in mind. This kind of model is widely used by smaller businesses by following certain steps and stages. These models help for a business to better represent who they are and what they are trying to sell. A stage model, for example, may consist of stages such as promotional , provisional and processing . These stages are extremely important in

3015-405: The brand. A better strategy is to respond to complaints with information and an apologetic attitude, cultivating later positive reviews. Managers can take some control by planning ahead and developing strategies to communicate valuable information and address any negative reviews. Competence, cooperation and compassion should be the guiding principles when responding to media and other constituents in

3082-445: The company formally changed its name to Yellow Book USA Inc. British Telecommunications launched Yell.com , its UK local search engine, in 1996 and acquired YellowBook USA in 1999 for $ 665 million. Later, Yellow Book USA Inc. was transferred by British Telecommunications to its yellow pages subsidiary, alongside its UK yellow pages publishing business. The Group was renamed Yell in 2000 and BT restructured in 2001 and agreed to sell

3149-458: The consumer finds valuable when developing this platform. Finding the right combination of information and how to present it will require research into the target markets. Managing a firm's reputation requires constant oversight to stay on top of current topics or news, and to update online sites and manage content as needed. It is difficult to control how someone might view a company, product or service and negative opinions are bound to happen. With

3216-444: The distinction is not exact. The popularity of rating people and their abilities on a scale, such as 1–10, traces back to at least the late 20th century, and the algorithms for aggregating quantitative rating scores far earlier than that. The 1979 film 10 is an example of this. The title derives from a rating system Dudley Moore uses to grade women based upon beauty , with a 10 being the epitome of attractiveness. The notion of

3283-470: The fifth largest directory publisher in the United States. TransWestern had been acquired by CIVC Partners in 1993 and was used as a vehicle for additional acquisitions of smaller directories publishers in the western US. In 1997, TransWestern completed a leveraged recapitalization in which Thomas H. Lee Partners and Providence Equity Partners acquired a 60% interest in the company, with CIVC retaining

3350-463: The firm's online presence and makes their products or services more visible to potential consumers. In today's digital age, internet advertising has become an integral part of marketing strategies for businesses of all sizes. With the rise of e-commerce, social media, and search engines, companies have been able to reach a much wider audience than ever before. The ability to target specific demographics and interests through online advertising has made it

3417-731: The humorous Twitter account WeRateDogs . Most review sites make little or no attempt to restrict postings, or to verify the information in the reviews. Critics point out that positive reviews are sometimes written by the businesses or individuals being reviewed, while negative reviews may be written by competitors, disgruntled employees, or anyone with a grudge against the business being reviewed. Some merchants also offer incentives for customers to review their products favorably, which skews reviews in their favor. So called reputation management firms may also submit false positive reviews on behalf of businesses. In 2011, RateMDs.com and Yelp detected dozens of positive reviews of doctors, submitted from

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3484-453: The internet and multiple social media outlets, information is everywhere and is hard to control. It is how managers react and oversee these opinions or reviews that is critical. Digital media offers the possibility to monitor customer opinions almost in real time. It is imperative that businesses constantly track what their customers think of them and work proactively to ensure the conversation remains positive toward them. Reputation management

3551-486: The long term relationship of a firm by creating and disseminating information. Management of a company's online reputation should include maintaining a social platform. Four main objectives for creating a positive reputation on a social web platform are building trust, promoting quality, facilitating member matching and sustaining loyalty. Ideally, this platform should emphasize a company's culture, industry news and valuable company information. Companies should consider what

3618-413: The marketing and selling of any given product. The promotional stage is where networking and advertising are extremely prominent. These are essential to grow brand awareness and create sales. The provisional stage consists of adding features to the webpage for the product so that the consumers can have a better understanding of things such as price of a product. The processing stage is the financial part of

3685-581: The model. This is when the product is being sold to its customers and the actual order goes through with their payment. Data visualization is used in the Web Presence Pyramid Model because it gives a more simplistic look at the companies data received from their products sales rates and web pages views. Using a step-by-step stage model is an effective way for small businesses to develop a strong online presence and showcase their products to potential customers. These models help businesses to create

3752-462: The operations of this are for their team. Because the social network has changed how customers are reached and how they view products, it is incredibly important to manage a firm's social media responsibly. These social media managers can research effective ways on how to market the brand through social media platforms like Facebook , Twitter , LinkedIn , Instagram , and TikTok , along with other social media platforms. Companies pay on average $ 68,000

3819-540: The other. Rating sites have a social feedback effect; some high school principals and administrators, for example, have begun to regularly monitor the status of their teaching staff via student controlled "rating sites". Some looks-based sites have come under criticism for promoting vanity and self-consciousness. Some claim they potentially expose users to sexual predators . Most rating sites suffer from similar self-selection bias since only highly motivated individuals devote their time to completing these rankings, and not

3886-475: The release of any identifying information without a court order. According to Kurt Opsahl, a staff attorney for the Electronic Frontier Foundation (EFF), anonymity of reviewers is important. Reviewers are always required to provide an email address and are often encouraged to use their real name. Yelp also requires a photo of the reviewer. A rating site (commonly known as a rate-me site )

3953-482: The reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis. With the growing popularity of affiliate programs on the Internet , a new sort of review site has emerged: the affiliate product review site. This type of site is usually professionally designed and written to maximize conversions, and

4020-399: The same IP addresses by a firm called Medical Justice. Furthermore, studies of research methodology have shown that in forums where people are able to post opinions publicly, group polarization often occurs, and the result is very positive comments, very negative comments, and little in between, meaning that those who would have been in the middle are either silent or pulled to one extreme or

4087-404: The search engines then index the pages and rank the websites accordingly. Major search engines that index pages using spiders include Google , Yahoo , Bing , AOL , and Lycos . Some methods that help optimize a web page for the search engine include: Internet advertising is a form of broadcasting and promotion of products, ideas, or services using the internet to attract customers. This idea

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4154-553: The site gives instant feedback in terms of the item's running score, or the percentage of other users who agree with the assessment. Rating sites sometimes offer aggregate statistics or "best" and "worst" lists. Most allow users to submit their own image, sample, or other relevant content for others to rate. Some require the submission as a condition of membership. Rating sites usually provide some features of social network services and online communities such as discussion forums messaging , and private messaging . Some function as

4221-458: The specialized marketing thrust of this type of website, the reviews are not always seen to be objective by consumers. Because of this, the FTC has provided several guidelines requiring publishers to disclose when they benefit monetarily from the content in the form of advertising, affiliate marketing, etc. Studies by independent research groups like Forrester Research , comScore , The Kelsey Group, and

4288-399: The times. Businesses need to keep online visibility high as well as their performance compared to their competitors. Online reputation management should be tracked to see how consumers react and feel towards a company's brand. A blog provides a brand with a way to express itself. It allows the brand to talk and get their voice/opinion heard on any topic they choose. Blogging can promote

4355-689: The two organisations. In 2008, Yell Group purchased the Pindar Set business and renamed it Yell Adworks. In May 2009, Yell UK announced an alliance with Google to provide search marketing services to small businesses, followed by Yell Publicidad in January 2010. In June 2009, Yell Group announced the appointment of Bob Wigley as Chairman, following the announcement in May 2009, that existing chairman Bob Scott would step down. In September 2009, Yell's US arm, Yellowbook, acquired Texas and Louisiana assets of ypOne Publishing,

4422-400: Was changing its name to Hibu , pronounced "high-boo". The company's shareholders approved the change of name at its annual general meeting held on 27 July 2012, and the new name became effective from 30 July 2012. The company continued to acquire additional companies, with Moonfruit , a DIY website company, purchased in May 2012 for £18m. In September 2012, it warned that it is working with

4489-407: Was computer scanned and digitized. They then made computer-processed composites of each image, as 2-, 4-, 8-, 16-, and 32-face composites. The individual and composite faces were then rated for attractiveness by 300 judges on a 5-point Likert scale (1 = very unattractive, 5 = very attractive). The 32-composite face was the most visually attractive of all the faces. Subsequent studies were done on

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