Flare Technology was a computer hardware company based in Cambridge , United Kingdom . It was founded in 1986 by Martin Brennan , Ben Cheese , and John Mathieson , former engineers at Sinclair Research .
109-502: Flare Technology first worked for Amstrad before developing a technology-demonstrator system called Flare One . The Flare One was intended as a home computer or games console with extensive audio and video capabilities. Related to the Loki project they had worked on previously at Sinclair Research, which in turn was derived from the ZX Spectrum home computer, Flare One was based around
218-555: A Zilog Z80B CPU (working as an 8-bit-per-pixel blitter and a video controller) and a custom 16-bit DSP chip (responsible for 8 channel sound and 3D computation), 1 MB or RAM, with a display resolution of 256 x 256 with 256 colors or 512 x 256 with 16 colors, and an expected price of £200 in 1988. Flare One was used in some arcade game cabinets including a line of video quiz machines produced by Bellfruit ( A Question of Sport , Beeline , Every Second Counts , Inquizitor , Quizvaders and Treble Top ). The Flare One chipset
327-488: A disk drive (the Commodore 1541 was the only fully-compatible model) or Datasette before they could make use of it as anything but a game machine or TV Typewriter . In the early part of the 1980s, the dominant microprocessors used in home computers were the 8-bit MOS Technology 6502 (Apple, Commodore, Atari, BBC Micro ) and Zilog Z80 ( TRS-80 , ZX81 , ZX Spectrum , Commodore 128 , Amstrad CPC ). One exception
436-427: A 6502 processor and ran DOS from internal ROM. While this gave Commodore systems some advanced capabilities – a utility program could sideload a disk copy routine onto the drive and return control to the user while the drive copied the disk on its own – it also made Commodore drives more expensive and difficult to clone. Many home computers had a cartridge interface which accepted ROM-based software. This
545-530: A built-in keyboard to support its C7420 Home Computer Module. Among third-generation consoles , Nintendo 's Family Computer offered Family BASIC (sold only in Japan), which included a keyboard that could be connected to an external tape recorder to load and store programs. Books of type-in program listings like BASIC Computer Games were available, dedicated for the BASICs of most models of computer, with titles along
654-597: A common category of utility software in this pre- DMCA era. In another defining characteristic of the home computer, instead of a command line , the BASIC interpreter served double duty as a user interface. Coupled to a character-based screen or line editor , BASIC's file management commands could be entered in direct mode . In contrast to modern computers, home computers most often had their operating system (OS) stored in ROM chips. This made startup times very fast (no more than
763-566: A dedicated phone line operated bulletin boards of their own. This capability anticipated the internet by nearly 20 years. Some game consoles offered "programming packs" consisting of a version of BASIC in a ROM cartridge . Atari's BASIC Programming for the Atari 2600 was one of these. For the ColecoVision console, Coleco even announced an expansion module which would convert it into a full-fledged computer system. The Magnavox Odyssey² console had
872-637: A few seconds), but made OS upgrades difficult or impossible without buying a new unit. Usually, only the most severe bugs were fixed by issuing new ROMs to replace the old ones at the user's cost. In addition, the small size and limited scope of home computer "operating systems" (really little more than what today would be called a kernel) left little room for bugs to hide. Although modern operating systems include extensive programming libraries to ease development and promote standardization, home computer operating systems provided little support to application programs. Professionally-written software often switched out
981-465: A first for a stand-alone computer, costing far less than dedicated motion-video processing equipment costing many thousands of dollars. Stereo sound became standard for the first time; the Atari ST gained popularity as an affordable alternative for MIDI equipment for the production of music. Clock rates on the 68000-based systems were approximately 8 MHz with RAM capacities of 256 kB (for
1090-622: A floppy disk drive. It was available for the TRS-80 and some others. A closely-related technology was the ZX Microdrive , developed by Sinclair Research in the UK, for their ZX Spectrum and QL home computers. Eventually, mass production of 5.25" drives resulted in lower prices, and after about 1984, they pushed cassette drives out of the US home computer market. 5.25" floppy disk drives would remain standard until
1199-432: A game now and then, learn more about computers, and help educate their children". By 1986, industry experts predicted an "MS-DOS Christmas", and the magazine stated that clones threatened Commodore, Atari, and Apple's domination of the home-computer market. The declining cost of IBM compatibles on the one hand, and the greatly-increased graphics, sound, and storage abilities of fourth generation video game consoles such as
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#17328591768781308-704: A great deal of software support from the traditional Japanese publishers of game software. Microsoft developed the MSX-DOS operating system, a version of their popular MS-DOS adapted to the architecture of these machines, that was also able to run CP/M software directly After the first wave of game consoles and computers landed in American homes, the United States Federal Communications Commission (FCC) began receiving complaints of electromagnetic interference to television reception. By 1979
1417-469: A high performer, the Equity was a reliable and compatible design for half the price of a similarly-configured IBM PC. Epson often promoted sales by bundling one of their printers with it at cost. The Equity I sold well enough to warrant the furtherance of the Equity line with the follow-on Equity II and Equity III. In 1986, UK home computer maker Amstrad began producing their PC1512 PC-compatible for sale in
1526-418: A home automation appliance would require the computer to be kept powered on at all times and dedicated to this task. Personal finance and database use required tedious data entry . By contrast, advertisements in the specialty computer press often simply listed specifications, assuming a knowledgeable user who already had applications in mind. If no packaged software was available for a particular application,
1635-415: A home television. Indeed, the use of a television set as a display almost defines the pre-PC home computer. Although dedicated composite or " green screen " computer displays were available for this market segment and offered a sharper display, a monitor was often a later purchase made only after users had bought a floppy disk drive, printer, modem, and the other pieces of a full system. The reason for this
1744-652: A host of other manufacturers. For many of these businesses, the development of the microcomputer made computing and business software affordable where they had not been before. Introduced in August 1981, the IBM Personal Computer would eventually supplant CP/M as the standard platform used in business. This was largely due to the IBM name and the system's 16 bit open architecture , which expanded maximum memory tenfold, and also encouraged production of third-party clones . In
1853-469: A keyboard integrated into the same case as the motherboard , or, more frequently, a mainboard . While the expandable home computers appeared from the very start (the Apple II offered as many as seven expansion slots) as the whole segment was generally aimed downmarket , few offers were priced or positioned high enough to allow for such expandability. Some systems have only one expansion port, often realized in
1962-675: A palette of 512. MSX was a standard for a home computing architecture that was intended and hoped to become a universal platform for home computing. It was conceived, engineered and marketed by Microsoft Japan with ASCII Corporation . Computers conforming to the MSX standard were produced by most all major Japanese electronics manufacturers, as well as two Korean ones and several others in Europe and South America. Some 5 million units are known to have been sold in Japan alone. They sold in smaller numbers throughout
2071-433: A place to plug in cartridge-based games. Usually, the manufacturer would sell peripheral devices designed to be compatible with their computers as extra-cost accessories. Peripherals and software were not often interchangeable between different brands of home computer, or even between successive models of the same brand. To save the cost of a dedicated monitor, the home computer would often connect through an RF modulator to
2180-491: A program that allowed businesses to sell computers tax-free to its employees, often accompanied by home training programs. Naturally, these businesses chose to equip their employees with the same systems they themselves were using. Today, a computer bought for home use anywhere will be very similar to those used in offices; made by the same manufacturers, with compatible peripherals, operating systems, and application software. Many home computers were superficially similar. Most had
2289-503: A reboot to use the system for something else. In an enduring reflection of their early cassette-oriented nature, most home computers loaded their disk operating system (DOS) separately from the main OS. The DOS was only used for disk and file-related commands and was not required to perform other computing functions. One exception was Commodore DOS , which was not loaded into the computer's main memory at all – Commodore disk drives contained
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#17328591768782398-559: A standard of its own, known as Tandy Graphics Adapter or TGA. Later, Tandy produced Tandy 1000 variants in form factors and price-points even more suited to the home computer market, comprised particularly by the Tandy 1000 EX and HX models (later supplanted by the 1000 RL ), which came in cases resembling the original Apple IIs (CPU, keyboard, expansion slots, and power supply in a slimline cabinet) but also included floppy disk drives. The proprietary Deskmate productivity suite came bundled with
2507-573: A takeover of Amstrad for £125m, a 23.7% premium on its market capitalisation. BSkyB had been a major client of Amstrad, accounting for 75% of sales for its 'set top box' business. Having supplied BSkyB with hardware since its inception in 1988, market analysts had noted the two companies becoming increasingly close. Sky bought Amstrad so they could have their own hardware development division to develop new satellite boxes ( Sky Q ) made in-house. Under Sky, Amstrad only produced satellite receivers for Sky, as doing so allows them to reduce costs by cutting out
2616-485: A turbo NEC V40 CPU (up-rated 8088) which was rather slow for its time, but the video monitor did feature 400-pixel vertical resolution. This unique computer failed for the same reasons as did IBM's PCjr: poor performance and expandability, and a price too high for the home market. Another company that offered low-cost PCs for home use was Leading Edge , with their Model M and Model D computers. These were configured like full-featured business PCs, yet still could compete in
2725-649: The E-m@iler . This was followed by the E-m@iler Plus in 2002, and the E3 Videophone in 2004. Amstrad's UK E-m@iler business is operated through a separate company, Amserve Ltd which is 89.8% owned by Amstrad and 10.2% owned by DSG International plc (formerly Dixons plc). Amstrad has also produced a variety of home entertainment products over their history, including hi-fi, televisions, VCRs , and DVD players. In July 2007, British Sky Broadcasting (BSkyB) announced
2834-600: The Atari 1040ST (not the 520ST), Amiga , and Tandy 1000 , did house floppy drive(s) internally. At any rate, to expand any computer with additional floppy drives, external units would have to be plugged in. Toward the end of the home computer era, drives for a number of home computer models appeared offering disk-format compatibility with the IBM PC. The disk drives sold with the Commodore 128, Amiga, and Atari ST were all able to read and write PC disks, which themselves were undergoing
2943-461: The Commodore PET , and the original Apple II in 1977, almost every manufacturer of consumer electronics rushed to introduce a home computer. Large numbers of new machines of all types began to appear during the late 1970s and early 1980s. Mattel , Coleco , Texas Instruments , and Timex , none of which had any prior connection to the computer industry, all had short-lived home computer lines in
3052-684: The LocoScript word processing program. They were also capable of running the CP/M operating system. The Amsoft division of Amstrad was set up to provide in-house software and consumables. On 7 April 1986 Amstrad announced it had bought from Sinclair Research "the worldwide rights to sell and manufacture all existing and future Sinclair computers and computer products, together with the Sinclair brand name and those intellectual property rights where they relate to computers and computer related products", which included
3161-460: The Motorola 68008 with its external 8-bit bus). Graphics resolutions approximately doubled to give roughly NTSC -class resolution, and color palettes increased from dozens to hundreds or thousands of colors available. The Amiga was built with a custom chipset with dedicated graphics and sound coprocessors for high-performance video and audio. The Amiga found use as a workstation for desktop video ,
3270-540: The Nintendo Entertainment System , but no longer sold home computers. Toward the end of the 1980s, clones also became popular with non-corporate customers. Inexpensive, highly-compatible clones succeeded where the PCjr had failed. Replacing the hobbyists who had made up the majority of the home computer market were, as Compute! described them, "people who want to take work home from the office now and then, play
3379-480: The PCjr as a PC/DOS-compatible machine aimed squarely at the home user. It proved a spectacular failure because IBM deliberately limited its capabilities and expansion possibilities in order to avoid cannibalizing sales of the profitable PC. IBM management believed that if they made the PCjr too powerful, too many buyers would prefer it over the bigger, more expensive PC. Poor reviews in the computer press and poor sales doomed
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3488-695: The PPC512 and 640 models, introduced a year before the Macintosh Portable . They ran MS-DOS on an 8 MHz processor, and the built-in screen could emulate the Monochrome Display Adapter or Color Graphics Adapter . Amstrad's final (and ill-fated) attempts to exploit the Sinclair brand were based on the company's own PCs; a compact desktop PC derived from the PPC 512, branded as the Sinclair PC200 , and
3597-689: The PenPad , a PDA similar to the Apple Newton , and released only weeks before it. It was a commercial failure, and had several technical and usability problems. It lacked most features that the Apple Newton included, but had a lower price at $ 450. As Amstrad began to concentrate less on computers and more in communication, they purchased several telecommunications businesses including Betacom , Dancall Telecom, Viglen Computers , and modem manufacturer Dataflex Design Communications, bought out of liquidation, during
3706-543: The Sega Genesis and Super Nintendo Entertainment System on the other, combined to cause the market segment for home computers to vanish by the early 1990s in the US. In Europe, the home computer remained a distinct presence for a few years more, with the low-end models of the 16-bit Amiga and Atari ST families being the dominant players, but by the mid-1990s, even the European market had dwindled. The Dutch government even ran
3815-473: The Sinclair ZX80 , which were both home and home-built computers since the purchaser could assemble the unit from a kit. Advertisements in the popular press for early home computers were rife with possibilities for their practical use in the home, from cataloging recipes to personal finance to home automation , but these were seldom realized in practice. For example, using a typical 1980s home computer as
3924-582: The ZX Spectrum , for £5 million. This included Sinclair's unsold stock of Sinclair QLs and Spectrums. Amstrad made more than £5 million on selling these surplus machines alone. Amstrad launched two new variants of the Spectrum: the ZX Spectrum +2, based on the ZX Spectrum 128, with a built-in cassette tape drive (like the CPC 464) and, the following year, the ZX Spectrum +3, with a built-in floppy disk drive (similar to
4033-474: The integrated circuits , other individual electronic components, wires and connectors, and then hand- solder all the connections. While two early home computers ( Sinclair ZX80 and Acorn Atom ) could be bought either in kit form or assembled, most home computers were only sold pre-assembled. They were enclosed in plastic or metal cases similar in appearance to typewriter or hi-fi equipment enclosures, which were more familiar and attractive to consumers than
4142-556: The vacuum forming process. Amstrad expanded to the marketing of low cost amplifiers and tuners , imported from East Asia and badged with the Amstrad name for the UK market. Their first electrical product was the Amstrad 8000 amplifier. In 1980, Amstrad went public trading on the London Stock Exchange , and doubled in size each year during the early '80s. Amstrad began marketing its own home computers in an attempt to capture
4251-454: The 2000s was the manufacture of satellite television set-top boxes for Sky , which Amstrad had started in 1989 as the then sole supplier of the emerging Sky TV service. Headquartered in Brentwood , the company was listed on the London Stock Exchange from 1980 to 2008, the year when Sugar stepped down after 40 years. After acquiring Betacom and Viglen , Amstrad was broken up in 1997 but
4360-537: The Atari and Commodore 8-bit machines, coprocessors were added to speed processing of graphics and audio data. For these computers, clock rate was considered a technical detail of interest only to users needing accurate timing for their own programs. To economize on component cost, often the same crystal used to produce color television-compatible signals was also divided down and used for the processor clock. This meant processors rarely operated at their full rated speed, and had
4469-524: The BASIC interpreter was also used as the user interface , and given tasks such as loading, saving, managing, and running files. One exception was the Jupiter Ace , which had a Forth interpreter instead of BASIC. A built-in programming language was seen as a requirement for any computer of the era, and was the main feature setting home computers apart from video game consoles . Still, home computers competed in
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4578-600: The CPC 664 and 6128), taking the 3" disks that many Amstrad machines used. In 1986 Amstrad entered the IBM PC-compatible arena with the PC1512 system. In standard Amstrad livery and priced at £399 it was a success, capturing more than 25% of the European computer market. It was MS-DOS -based, but with the GEM graphics interface, and later Windows . In 1988 Amstrad attempted to make the first affordable portable personal computer with
4687-623: The European PC market. Amstrad had been a major supplier of set top boxes to UK satellite television pay-TV provider Sky since its launch in 1989 following the launch of the SES Astra 1A TV satellite. Amstrad was key to the introduction of Sky, as the company was responsible for finding methods to produce the requisite equipment at an attractive price for the consumer - Alan Sugar famously approached "someone who bashes out dustbin lids", to manufacture mesh satellite dishes cheaply. Ultimately, it
4796-468: The FCC demanded that home computer makers submit samples for radio frequency interference testing. It was found that "first generation" home computers emitted too much radio frequency noise for household use. The Atari 400 and 800 were designed with heavy RF shielding to meet the new requirements. Between 1980 and 1982 regulations governing RF emittance from home computers were phased in. Some companies appealed to
4905-521: The Macintosh itself was too expensive for most households. The Amiga in particular had true multitasking capability, and unlike all other low-cost computers of the era, could run multiple applications in their own windows. The second generation of MSX computers (MSX2) achieved the performance of high-performance computers using a high-speed video processor ( Yamaha V9938 ) capable of handling resolutions of 512 × 424 pixels, and 256 simultaneous colors from
5014-666: The PC1512 rebadged as the Sinclair PC500. Amstrad's second generation of PCs, the PC2000 series, were launched in 1989. However, due to a problem with the Seagate ST277R hard disk shipped with the PC2386 model, these had to be recalled and fitted with Western Digital controllers. Amstrad later successfully sued Seagate, but following bad press over the hard disk problems, Amstrad lost its lead in
5123-462: The PCjr. Tandy Corporation capitalized on IBM's blunder with its PCjr-compatible Tandy 1000 in November. Like the PCjr, it was pitched as a home, education, and small-business computer, featuring joystick ports, better sound and graphics (same as the PCjr but with enhancements), combined with near-PC/DOS compatibility (unlike Tandy's earlier Tandy 2000 ). The improved Tandy 1000 video hardware became
5232-513: The ROM-based OS anyway to free the address space it occupied and maximize RAM capacity. This gave the program full control of the hardware and allowed the programmer to optimize performance for a specific task. Games would often turn off unused I/O ports, as well as the interrupts that served them. As multitasking was never common on home computers, this practice went largely unnoticed by users. Most software even lacked an exit command, requiring
5341-549: The Tandy 1000s. Deskmate was suited to use by computer novices with its point-and-click (though not graphical) user interface. From the launch of the Tandy 1000 series, their manufacture were price-competitive because of Tandy's use of high-density ASIC chip technology, which allowed their engineers to integrate many hardware features into the motherboard (obviating the need for circuit cards in expansion slots as with other brands of PC). Tandy never transferred its manufacturing operation to Asia; all Tandy desktop computers were built in
5450-644: The UK. Later they would market the machine in the US as the PC6400. In June 1987, an improved model was produced as the PC1640. These machines had fast 8086 CPUs, enhanced CGA graphics, and were feature-laden for their modest prices. They had joystick adapters built into their keyboards and shipped with a licensed version of the Digital Research 's GEM , a GUI for the MS-DOS operating system. They became marginal successes in
5559-643: The USA (this was not true of the laptop and pocket computers, nor peripherals). In 1985, the Epson corporation, a popular and respected producer of inexpensive dot-matrix printers and business computers (the QX-10 and QX-16 ), introduced its low-cost Epson Equity PC. Its designers took minor shortcuts, such as few expansion slots and a lack of a socket for an 8087 math chip, but Epson did bundle some utility programs that offered decent turnkey functionality for novice users. While not
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#17328591768785668-431: The ability to run industry-standard MS-DOS software on affordable, user-friendly PCs was anticipated as a source of new sales. Furthermore, many in the industry felt that MS-DOS would eventually (inevitably, it seemed) come to dominate the computer business entirely, and some manufacturers felt the need to offer individual customers PC-style products suitable for the home market. In early 1984, market colossus IBM produced
5777-513: The affordable Amstrad receiver with the typical black mesh minidish were sold in large numbers. In the early 1990s, Amstrad began to focus on portable computers rather than desktop computers . In 1990, Amstrad tried to enter the video game console market with the Amstrad GX4000 , similar to what Commodore did at the same time with the C64 GS . The console, based on the Amstrad 464 Plus hardware,
5886-476: The author to obtain the programs on disk or cassette for a few dollars. Before the Internet, and before most computer owners had a modem , books were a popular and low-cost means of software distribution—one that had the advantage of incorporating its own documentation. These books also served a role in familiarizing new computer owners with the concepts of programming; some titles added suggested modifications to
5995-472: The base Amiga 1000 ) up to 1024 kB ( 1 MB , a milestone, first seen on the Atari 1040ST). These systems used 3.5" floppy disks from the beginning, but 5.25" drives were made available to facilitate data exchange with IBM PC compatibles. The Amiga and ST both had GUIs with windowing technology. These were inspired by the Macintosh , but at a list price of US$ 2,495 (equivalent to $ 7,100 in 2023),
6104-471: The default PC floppy was double-sided, with about twice the storage capacity of floppy disks used by 8-bit home computers. PC drives tended to cost less because they were most often built-in, requiring no external case, controller, or power supply. The faster clock rates and wider buses available to later Intel CPUs compensated somewhat for the custom graphics and sound chips of the Commodores and Ataris. In time,
6213-478: The early 1980s. Some home computers were more successful. The BBC Micro , Sinclair ZX Spectrum , Atari 8-bit computers , and Commodore 64 sold many units over several years and attracted third-party software development. Almost universally, home computers had a BASIC interpreter combined with a line editor in permanent read-only memory , which one could use to type in BASIC programs and execute them immediately, or save them to tape or disk. In direct mode ,
6322-494: The early 1990s. The company also established a direct marketing channel, Amstrad Direct, in late 1994 and announced 486- and Pentium-based products including an " All-in-One Multimedia PC" with built-in television tuner, infra-red remote control, amplifier and speakers. A pen-based personal digital assistant with support for a PCMCIA-based modem, the InfoPad, was also unveiled with a September 1995 launch scheduled. By 1996, Alan Sugar
6431-487: The end of the 8-bit era. Though external 3.5" drives were made available for home computer systems toward the latter part of the 1980s, almost all software sold for 8-bit home computers remained on 5.25" disks. 3.5" drives were used for data storage, with the exception of the Japanese MSX standard, on which 5.25" floppies were never popular. Standardization of disk formats was not common; sometimes, even different models from
6540-416: The family TV set, which served as both video display and sound system. The rise of the home computer also led to a fundamental shift during the early 1980s in where and how computers were purchased. Traditionally, microcomputers were obtained by mail order or were purchased in person at general electronics retailers like RadioShack . Silicon Valley , in the vanguard of the personal computer revolution,
6649-465: The few business users. Various copy protection schemes were developed for floppy disks; most were broken in short order. Many users would only tolerate copy protection for games, as wear and tear on disks was a significant issue in an entirely floppy-based system. The ability to make a "working backup" disk of vital application software was seen as important. Copy programs that advertised their ability to copy or even remove common protection schemes were
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#17328591768786758-756: The first time, were intended for the use of a single, non-technical user. These computers were a distinct market segment that typically cost much less than business, scientific, or engineering-oriented computers of the time, such as those running CP/M or the IBM PC , and were generally less powerful in terms of memory and expandability. However, a home computer often had better graphics and sound than contemporary business computers. Their most common uses were word processing , playing video games , and programming . Home computers were usually sold already manufactured in stylish metal or plastic enclosures. However, some home computers also came as commercial electronic kits , like
6867-472: The form of cumbersome "sidecar" systems, such as on the TI-99/4 , or required finicky and unwieldy ribbon cables to connect the expansion modules. Sometimes they were equipped with a cheap membrane or chiclet keyboard in the early days, although full-travel keyboards quickly became universal due to overwhelming consumer preference. Most systems could use an RF modulator to display 20–40 column text output on
6976-606: The game console showed a blank screen or continued playing the same repetitive game. Another capability home computers had that game consoles of the time lacked was the ability to access remote services over telephone lines by adding a serial port interface, a modem , and communication software . Though it could be costly, it permitted the computer user to access services like Compuserve , and private or corporate bulletin board systems and viewdata services to post or read messages, or to download or upload software. Some enthusiasts with computers equipped with large storage capacity and
7085-463: The general public in the 1970s due to the mass production of the microprocessor , starting in 1971. Early microcomputers such as the Altair 8800 had front-mounted switches and diagnostic lights (nicknamed " blinkenlights ") to control and indicate internal system status, and were often sold in kit form to hobbyists. These kits would contain an empty printed circuit board which the buyer would fill with
7194-414: The growing popularity of home PCs spurred many software publishers to offer gaming and children's software titles. Many decision-makers in the computer industry believed there could be a viable market for office workers who used PC/DOS computers at their jobs and would appreciate an ability to bring diskettes of data home on weeknights and weekends to continue work after-hours on their "home" computers. So,
7303-537: The home computer era is that the once-common endeavor of writing one's own software programs has almost vanished from home computer use. As early as 1965, some experimental projects, such as Jim Sutherland's ECHO IV , explored the possible utility of a computer in the home. In 1969, the Honeywell Kitchen Computer was marketed as a luxury gift item, and would have inaugurated the era of home computing, but none were sold. Computers became affordable for
7412-443: The home computer user could program one—provided they had invested the requisite hours to learn computer programming , as well as the idiosyncrasies of their system. Since most systems arrived with the BASIC programming language included on the system ROM , it was easy for users to get started creating their own simple applications. Many users found programming to be a fun and rewarding experience, and an excellent introduction to
7521-447: The home market on price because Leading Edge had access to low-cost hardware from their Asian manufacturing partners Mitsubishi with the Model M and Daewoo with the Model D. The LEWP was bundled with the Model D. It was favorably reviewed by the computer press and sold very well. By the mid '80s, the market for inexpensive PCs for use in the home market was expanding at such a rate that
7630-478: The home market. In 1987, longtime small computer maker Zenith introduced a low-cost PC they called the EaZy PC . This was positioned as an "appliance" computer much like the original Apple Macintosh: turnkey startup, built-in monochrome video monitor, and lacking expansion slots, requiring proprietary add-ons available only from Zenith, but instead with the traditional MS-DOS Command-line interface . The EaZy PC used
7739-484: The home". In 1990, the company reportedly refused to support joysticks on its low-cost Macintosh LC and IIsi computers to prevent customers from considering them as "game machines". Although the Apple II and Atari computers are functionally similar, Atari's home-oriented marketing resulted in a game-heavy library with much less business software. By the late 1980s, many mass merchants sold video game consoles like
7848-459: The image of, as Compute! wrote, "a low-powered, low-end machine primarily suited for playing games". Apple consistently avoided stating that it was a home-computer company, and described the IIc as "a serious computer for the serious home user", despite competing against IBM's PCjr home computer. John Sculley denied that his company sold home computers; rather, he said, Apple sold "computers for use in
7957-605: The industrial metal card-cage enclosures used by the Altair and similar computers. The keyboard - a feature lacking on the Altair - was usually built into the same case as the motherboard . Ports for plug-in peripheral devices such as a video display, cassette tape recorders, joysticks , and (later) disk drives were either built-in or available on expansion cards . Although the Apple II had internal expansion slots, most other home computer models' expansion arrangements were through externally-accessible 'expansion ports' that also served as
8066-406: The late 1970s, the 6502-based Apple II had carved out a niche for itself in business, thanks to the industry's first killer app , VisiCalc , released in 1979. However, the Apple II would quickly be displaced for office use by IBM PC compatibles running Lotus 1-2-3 . Apple Computer 's 1980 Apple III was underwhelming, and although the 1984 release of the Macintosh introduced the modern GUI to
8175-402: The lines of 64 Amazing BASIC Games for the Commodore 64 . While most of the programs in these books were short and simple games or demos , some titles, such as Compute! ' s SpeedScript series, contained productivity software that rivaled commercial packages. To avoid the tedious process of typing in a program listing from a book, these books would sometimes include a mail-in offer from
8284-522: The market from Commodore and Sinclair , with the Amstrad CPC range in 1984. The CPC 464 was launched in the UK, Ireland, France, Australia, New Zealand, Germany, Spain and Italy. It was followed by the CPC 664 and CPC 6128 models. Later "Plus" variants of the 464 and 6128, launched in 1990, increased their functionality slightly. In 1985, the popular Amstrad PCW range was introduced, which were principally word processors , complete with printer, running
8393-505: The market, it was not common until IBM-compatible computers adopted it. Throughout the 1980s, businesses large and small adopted the PC platform, leading, by the end of the decade, to sub-US$ 1000 IBM PC XT -class white box machines, usually built in Asia and sold by US companies like PCs Limited . In 1980, Wayne Green , the publisher of Kilobaud Microcomputing , recommended that companies avoid
8502-472: The middleman. Its main competitor in this space was Pace plc . Sugar commented that he wished to play a part in the business, saying: "I turn 60 this year and I have had 40 years of hustling in the business, but now I have to start thinking about my team of loyal staff, many of whom have been with me for many years." It was announced on 2 July 2008 that Sugar had stepped down as Chairman of Amstrad, which had been planned since BSkyB took over in 2007. Amstrad
8611-419: The name of the original company being AMS Trading (Amstrad) Limited, derived from its founder's initials (Alan Michael Sugar). Amstrad entered the market in the field of consumer electronics . During the 1970s they were at the forefront of low-priced hi-fi, TV and car stereo cassette technologies. Lower prices were achieved by injection moulding plastic hi-fi turntable covers, undercutting competitors who used
8720-408: The name was soon revived when successor Betacom plc renamed itself to Amstrad plc. Amstrad was a FTSE 100 Index constituent up until the company was acquired by BSkyB in 2007 for £125 million. In 2010, Sky integrated Amstrad's satellite division as part of Sky so they could make their own set-top boxes in-house. Amstrad (also known as AMSTrad) was founded in 1968 by Alan Sugar at the age of 21,
8829-660: The new machine and its MS-DOS operating system. Even basic PCs cost thousands of dollars and were far out of reach for typical home computer users. However, in the following years, technological advances and improved manufacturing capabilities (mainly greater use of robotics and relocation of production plants to lower-wage locations in Asia) permitted several computer companies to offer lower-cost, PC-style machines that would become competitive with many 8-bit home-market pioneers like Radio Shack, Commodore, Atari, Texas Instruments, and Sinclair. PCs could never become as affordable as these because
8938-451: The parties failed to agree a price and a strategy to dispose of the group's other assets. In 1997, Amstrad PLC was wound up, its shares being split into Viglen and Betacom instead. Betacom PLC was then renamed Amstrad PLC. The same year, Amstrad supplied set top boxes to Australian broadcaster Foxtel , and in 2004 to Italian broadcaster Sky Italia . In 2000, Amstrad released the first of its combined telephony and email devices, called
9047-546: The price difference between old 8-bit technology and new PCs. Despite their higher absolute prices, PCs were perceived by many to be better values for their utility as superior productivity tools and their access to industry-standard software. Another advantage was the 8088/8086's wide, 20-bit address bus. The PC could access more than 64 kilobytes of memory relatively inexpensively (8-bit CPUs, which generally had multiplexed 16-bit address buses, required complicated, tricky memory management techniques like bank-switching ). Similarly,
9156-474: The program listings for the user to carry out. Applying a patch to modify software to be compatible with one's system, or writing a utility program to fit one's needs, was a skill every advanced computer owner was expected to have. During the peak years of the home computer market, scores of models were produced, usually as individual design projects with little or no thought given to compatibility between different manufacturers, or even within product lines of
9265-491: The recording back through the modem to "load". Most cassette implementations were notoriously slow and unreliable, but 8" drives were too bulky for home use, and early 5.25" form-factor drives were priced for business use, out of reach of most home buyers. An innovative alternative was the Exatron Stringy Floppy , a continuous-loop tape drive which was much faster than a data cassette drive and could perform much like
9374-510: The same manufacturer used different disk formats. Almost universally, the floppy disk drives available for 8-bit home computers were housed in external cases, with their own controller boards and power supplies contained within. Only the later, advanced 8-bit home computers housed their drives within the main unit; these included the TRS-80 Model III , TRS-80 Model 4 , Apple IIc , MSX2 , and Commodore 128D . The later 16-bit machines, such as
9483-445: The same manufacturer. Except for the Japanese MSX standard, the concept of a computer platform was still forming, with most companies considering rudimentary BASIC language and disk format compatibility sufficient to claim a model as "compatible". Things were different in the business world, where cost-conscious small business owners had been using CP/M running on Z80 -based computers from Osborne , Kaypro , Morrow Designs , and
9592-473: The same market as the consoles. A home computer was often seen as simply a higher-end purchase than a console, adding abilities and productivity potential to what would still be mainly a gaming device. A common marketing tactic was to show a computer system and console playing games side by side, then emphasizing the computer's greater ability by showing it running user-created programs, education software, word processing, spreadsheet, and other applications, while
9701-418: The same price-reducing measures were available to all computer makers. Furthermore, software and peripherals for PC-style computers tended to cost more than those for 8-bit computers because of the anchoring effect caused by the pricey IBM PC. As well, PCs were inherently more expensive since they could not use the home TV set as a video display. Nonetheless, the overall reduction in manufacturing costs narrowed
9810-444: The side-effect that European and North American versions of the same home computer operated at slightly different speeds and different video resolution due to different television standards. Initially, many home computers used the then-ubiquitous compact audio cassette as a storage mechanism. A rough analogy to how this worked would be to place a recorder on the phone line as a file was uploaded by modem to "save" it, and playing
9919-406: The term "home computer" in their advertising, as it "I feel is self-limiting for sales...I prefer the term "microcomputers" since it doesn't limit the uses of the equipment in the imagination of the prospective customers". With the exception of Tandy, most computer companies – even those with a majority of sales to home users – agreed, avoiding the term "home computer" because of its association with
10028-580: The time 1801 series CPU , offering a full PDP-11 compatibility and a fully functional Q-Bus slot, though at the cost of very anemic RAM and graphics. The Motorola 6809 was used by the Radio Shack TRS-80 Color Computer , the Fujitsu FM-7 , and Dragon 32/64 . Processor clock rates were typically 1–2 MHz for 6502 and 6809-based CPUs and 2–4 MHz for Z80-based systems (yielding roughly equal performance), but this aspect
10137-498: The transition from 5.25" to 3.5" format at the time (though 5.25" drives remained common on PCs until the late 1990s, due to existence of the large software and data archives on five-inch floppies). 5.25" drives were made available for the ST, Amiga, and Macintosh, otherwise 3.5" based systems with no other use for a 5.25" format. Hard drives were never popular on home computers, remaining an expensive, niche product mainly for BBS sysops and
10246-836: The two leaders in the US, Commodore and Atari, themselves felt compelled to enter the market with their own lines. They were only marginally successful compared to other companies that made only PCs. Still, later prices of white box PC clone computers by various manufacturers became competitive with the higher-end home computers (see below). Throughout the 1980s, costs and prices continued to be driven down by: advanced circuit design and manufacturing, multi-function expansion cards, shareware applications such as PC-Talk , PC-Write , and PC-File , greater hardware reliability, and more user-friendly software that demanded less customer support services. The increasing availability of faster processor and memory chips, inexpensive EGA and VGA video cards, sound cards , and joystick adapters also bolstered
10355-499: The viability of PC/DOS computers as alternatives to specially-made computers and game consoles for the home. From about 1985, the high end of the home computer market began to be dominated by "next-generation" home computers using the 16-bit Motorola 68000 chip, which enabled the greatly-increased abilities of the Amiga and Atari ST series (in the UK, the Sinclair QL was built around
10464-421: The world of digital technology. The line between 'business' and 'home' computer market segments vanished completely once IBM PC compatibles became commonly used in the home, since now both categories of computers typically use the same processor architectures, peripherals, operating systems, and applications. Often, the only difference may be the sales outlet through which they are purchased. Another change from
10573-543: The world. Due to the "price wars" being waged in the USA home computer market during the 1983-85 period, MSX computers were never marketed to any great extent in the USA. Eventually more advanced mainstream home computers and game consoles obsoleted the MSX machines. The MSX computers were built around the Zilog Z80 8-bit processor, assisted with dedicated video graphics and audio coprocessors supplied by Intel , Texas Instruments , and General Instrument . MSX computers received
10682-519: Was a British consumer electronics company, founded in 1968 by Alan Sugar . During the 1980s, the company was known for its home computers beginning with the Amstrad CPC and later also the ZX Spectrum range after the Sinclair deal, which led it to have a substantial share of the PC market in Britain. In the following decade it shifted focus towards communication technologies, and its main business during
10791-640: Was a commercial failure, because it used outdated technology, and most games available for it were straight ports of CPC games that could be purchased for much less in their original format. In 1993, Amstrad was licensed by Sega to produce a system which was similar to the Sega TeraDrive , going by the name of the Amstrad Mega PC , to try to regain their image in the gaming market. The system didn't succeed as well as expected, mostly due to its high initial retail price of £999. In that same year, Amstrad released
10900-561: Was also used for expansion or upgrades such as fast loaders . Application software on cartridge did exist, which loaded instantly and eliminated the need for disk swapping on single-drive setups, but the vast majority of cartridges were games. From the introduction of the IBM Personal Computer (ubiquitously known as the PC) in 1981, the market for computers meant for the corporate, business, and government sectors came to be dominated by
11009-651: Was further developed into the Konix Multisystem Slipstream prototype. In 1989 Martin Brennan was contracted by Atari Corp. to complete and implement the chip design of the unreleased Atari Panther . Martin Brennan and John Mathieson went on to design the Flare II , which was purchased by Atari and became Atari Jaguar . This article about a technological corporation or company is a stub . You can help Misplaced Pages by expanding it . Amstrad Amstrad
11118-424: Was not emphasized by users or manufacturers, as the systems' limited RAM capacity, graphics abilities, and storage options had a more perceivable effect on performance than CPU speed. For low-price computers, the cost of RAM memory chips contributed greatly to the final product price to the consumer, and fast CPUs demanded expensive, fast memory. As a result, designers kept clock rates only adequate. In some cases, like
11227-497: Was reported as having been looking for a buyer for Amstrad "for some time". Amongst the group's assets, cumulatively valued at £200 million , the Dancall subsidiary was of particular interest to potential acquirer Psion , producer of handheld computer products, for its expertise in "GSM digital mobile phone functionality" and the potential to integrate such functionality into Psion's own product range. Despite "long drawn out negotiations",
11336-474: Was taken off the Stock Exchange on 9 October 2008. Amstrad has ceased operations as a trading company, and now exists in name only. Amstrad's former offices are now a Premier Inn Hotel. Home computer Home computers were a class of microcomputers that entered the market in 1977 and became common during the 1980s. They were marketed to consumers as affordable and accessible computers that, for
11445-417: Was that while those TV-monitors had difficulty displaying the clear and readable 80-column text that became the industry standard at the time, the only consumers who really needed that were the power users utilizing the machine for business purposes, while the average casual consumer would use the system for games only and was content with the lower resolution, for which a TV worked fine. An important exception
11554-466: Was the Radio Shack TRS-80 , the first mass-marketed computer for home use, which included its own 64-column display monitor and full-travel keyboard as standard features. This " peripherals sold separately" approach is another defining characteristic of the home computer era. A first-time computer buyer who brought a base C-64 system home and hooked it up to their TV would find they needed to buy
11663-492: Was the TI-99/4 , announced in 1979 with a 16-bit TMS9900 CPU. The TI was originally to use the 8-bit 9985 processor designed especially for it, but this project was cancelled. However, the glue logic needed to retrofit the 16-bit CPU to an 8-bit 9985 system negated the advantages of the more powerful CPU. Another exception was the Soviet Elektronika BK series of 1984, which used the fully-16-bit and powerful for
11772-424: Was the first place to see the appearance of new retail stores dedicated to selling only computer hardware, computer software, or both, and also the first place where such stores began to specialize in particular platforms. By 1982, an estimated 621,000 home computers were in American households, at an average sales price of US$ 530 (equivalent to $ 1,673 in 2023). After the success of the Radio Shack TRS-80 ,
11881-582: Was the only manufacturer producing receiver boxes and dishes at the system's launch, and continued to manufacture set top boxes for Sky, from analogue to digital including Sky's Sky+ digital video recorder . With the addition of the Astra 1B TV satellite in May 1991 even more TV programs were available in Central Europe. In former East Germany as well as in the parts of former West Germany that had no access to cable TV,
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