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Fiesta Tableware Company

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The Fiesta Tableware Company (formerly The Homer Laughlin China Company ) is a ceramics manufacturer located in Newell, West Virginia , United States. Established in 1871, it is widely known for its Art Deco glazed dinnerware line, Fiesta . In 2002, The New York Times called Fiesta "the most collected brand of china in the United States".

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19-764: In March 2020, the storied Homer Laughlin China Company sold its food services divisions and the Homer Laughlin name to Steelite International , a British-based international tableware manufacturer. The company retained its retail division, including the prominent Fiesta line as well as the manufacturing and marketing operations in Newell, West Virginia — rebranding the company as the Fiesta Tableware Company. The Fiesta Tableware Company originated as Laughlin Pottery,

38-494: A British-based, international tableware manufacturer. HLCC retained its retail division, including the prominent Fiestaware line along with the manufacturing operations and headquarters — rebranding as The Fiesta Tableware Company . For some time, the food services division had been unprofitable and was unable to compete with inexpensive imported tableware. Because HLCC had been using the Homer Laughlin brand name in its foodservice business, and they were selling that division,

57-536: A center picture of wheat bending in the wind, with a trim on the edge in 22k gold. Modern Star, a short dinnerware china set made by the Homer Laughlin China Company in association with the Taylor, Smith and Taylor Pottery Company and Quaker Oats Company. Modern Star is not a shape but a short dinnerware set with an “atomic style” starburst pattern prominent on each piece of the dinnerware. The dinnerware line

76-541: A range of functions. This includes formal dinners to dinnerware for use by US troops at base camps and in the field. A number of these designs are exclusive to the US government. Steelite International Steelite International is a British ceramics manufacturer based in Middleport , Staffordshire , England. They specialise in alumina-strengthened vitreous tableware for the hospitality industry . The company had

95-431: A turnover of £117 million in 2016. In 2017, it supplied tableware to more than 140 countries, and employed more than 1,000 people. Production output was reported to be around 550,000 pieces per week. Steelite International plc was established in 1983, when David Edward Dunn Johnson bought the hotelware division of Royal Doulton . The company operates from Dale Hall Works and the adjacent Albany Works. Dale Hall Works

114-567: A two-kiln pottery on the banks of the Ohio River in East Liverpool, Ohio — started in 1871 by brothers Shakespeare and Homer Laughlin . Shakespeare left the company in 1879. In 1889 William Edwin Wells joined Laughlin, and seven years later they incorporated. Laughlin sold his interest to Wells shortly thereafter. The company was awarded a prize at the 1876 Philadelphia Centennial Exposition, for

133-640: The 1950s was introduced in 1955, and was designed by a student of Russel Wright . Wright's own dinnerware lines were made by Homer Laughlin rival, Steubenville Pottery in nearby Steubenville, Ohio . Epicure today is a sought after collectible, but it was not well received when introduced and was dropped only one year after its debut. Golden Wheat Line, Homer-Laughlin Company produced the Golden Wheat line between 1949 and 1966. These pieces were added to Duz Detergent boxes as an enticement to buyers. These dishes feature

152-630: The best white-ware. The firm experienced rapid growth and opened a new 30-kiln plant in Newell, West Virginia , in 1903 — the company’s present manufacturing and headquarters location. By the late 1920s all production was centered at the West Virginia factory and the Ohio site was abandoned. The company hired Albert V. Bleininger in 1920, a scientist, author, and educator, who oversaw the conversion of HLCC from bottle kilns to more efficient tunnel kilns. In 1927,

171-557: The company hired English ceramist Frederick Hurten Rhead, who focused on the design of the company's products and experimented with shapes and glazes. In 1935, this work culminated in his designs for the Fiesta line. The company reached its production peak in 1948, manufacturing 10,129,449 items. In 2010, the company — then known as the Homer Laughlin China Company (HLCC), purchased The Hall China Company in East Liverpool, and under

190-442: The customer wanted to purchase. Customers could purchase small sets or a complete set of dinnerware for up to 6 people. Modern Star was one of the last dinnerware lines the Homer Laughlin China Company manufactured in partnership with Taylor, Smith & Taylor Pottery Company. The Modern Star Line was discontinued in 1958 and is highly collectible. HLC maintains contracts with the federal government to supply china and dinnerware for

209-414: The molds were required which resulted in slight changes to the shape from the original design. Where no modifications were required, the greater shrinkage of the contemporary clay during firing results in the final object being of slightly smaller size then when directly compared to an example of original vintage production. As well many completely new shapes designed for modern day use have been created. Like

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228-455: The new name were the two potteries in the area. As of 2015 the company continued to manufacture all of its products in the United States. A visitor center, museum, and factory outlet are maintained at its headquarters. In March 2020, Homer Laughlin China Company (HLCC), owned by the Wells family, sold its food service divisions along with the Homer Laughlin name to Steelite International ,

247-448: The original line, the current day production features an evolving number of glaze colors. In addition to Fiesta, two other lines of colorful dinnerware in bright, solid-colored glazes were introduced in the 1930s. Harlequin was introduced in 1938 as a less expensive alternative to Fiesta and was commissioned by and sold exclusively at Woolworth's stores. The third line of bright solid color ware produced by Homer Laughlin during that era

266-454: The popular and colorful Fiesta line of dinnerware in 1936. Fiesta dinnerware continued to be produced through the late 1960s, with a number of new colors offered before the entire line was phased out in 1973. Fiesta was re-introduced by the company in 1986 and remains in production. The new Fiesta line contains a number of shapes produced from the original molds, although with the change to a fully vitrified (harder) clay body, some modifications to

285-495: The storied name was sold also. At the time, Elizabeth Wells McIlvain, president of The Homer Laughlin China Company, said the Wells family entered into the sale of the foodservice division to focus exclusively on Fiesta, the company's widely celebrated American retail brand. In the 1920s the firm advertised itself as the largest pottery company in the world. Estimates of production range from 25,000 to 35,000 different patterns since production started. Homer Laughlin began producing

304-492: Was Riviera dinnerware [1938], which is distinctive for its triple-scalloped corners on a square shape. Riviera was available in red, yellow, light green, mauve blue, ivory [during the war] and occasionally cobalt blue. Production of Riviera ended circa 1948–49. Harlequin was produced until 1964 and was briefly reintroduced in 1979 for the Woolworth company's 100 year anniversary. Epicure, a line based on popular colors and shapes of

323-669: Was founded in 1790; from about 1937 to about 1998 it was operated by Dunn Bennett & Co Ltd (a company established in 1876 in Hanley ), then by Steelite International. In March 2020, the food service divisions of the Homer Laughlin China Company and its sister company, the Hall China Company, were acquired by Steelite. The former Homer Laughlin and Hall China manufacturing operations were subsequently renamed The Fiesta Tableware Company. Homer Laughlin's Fiesta retail line

342-513: Was not part of the sale and will continue to be manufactured at the existing plant in Newell, West Virginia, US. This article about a company of the UK is a stub . You can help Misplaced Pages by expanding it . This article about a manufacturing company in the United Kingdom is a stub . You can help Misplaced Pages by expanding it . Russel Wright Too Many Requests If you report this error to

361-467: Was produced for the Quaker Oats Company as a way for the company to drive sales of its flagship breakfast product. Back then, companies like Quaker Oats would offer dinnerware and household items by marketing to their customers the ability to collect box tops from their products, which consumers could then send in to Quaker Oats with a reduced price per piece or set of the desired pieces of dinnerware

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