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61-528: The Eveready Hour was the first commercially sponsored variety program in the history of broadcasting. It premiered December 4, 1923 (or, according to other sources, November 4, 1923, or February 12, 1924), on WEAF Radio in New York City . As radio's first sponsored network program, it was paid for by the National Carbon Company , which at the time owned Eveready Battery . The host for many years

122-437: A cognitive link between a brand (sponsor) and an event (sponsoree), leading to the formation of event-linked associations in memory. Consequently, thinking of the brand can evoke these associations, influencing consumer perceptions and behaviors. Cornwell, Weeks and Roy (2005) have published an extensive review of the theories so far used to explain commercial sponsorship effects. One of the most pervasive findings in sponsorship

183-408: A company's business objectives, finding the right contacts at a company, getting buy-in from multiple constituencies and finally negotiating benefits/price. Some sales can take up to a year and sellers report spending anywhere between 1–5 hours researching each company that is viewed as a potential prospect for sponsorship. These are the terms used by many sponsorship professionals, which refer to how

244-408: A group that included Harrison, soprano Beulah Gaylord Young (Harrison's wife), contralto Rose Bryant and bass Wilfred Glenn . Tom Griselle provided the piano accompaniment. Harrison also led a male quartet for the radio show. The songwriter Yip Harburg was involved in several shows as indicated by existing scripts: The only known recording of an Eveready Hour broadcast was made by an engineer at

305-521: A person or event, though unlike a National Historical Site, may or may not be placed at a specific historical location. Several national memorials are on the National Mall , such as the Washington Monument and Lincoln Memorial . National seashores and national lakeshores offer preservation of the national coast line, while supporting water–based recreation. Cape Hatteras National Seashore

366-587: A second station, WJAR in Providence, Rhode Island, and the number of outlets was expanded to a group of Eastern and Midwestern stations "as quickly as WEAF could add stations" to its " WEAF chain " radio network. On election night, November 4, 1924, the program, hosted by Wendell Hall, was carried by 18 stations, with Will Rogers , Art Gillham , Carson Robison and the Eveready Quartet entertaining between election returns given by Graham McNamee . Joseph Knecht led

427-528: A special resource study of a site to determine its national significance and suitability to be part of the National Park System. The NPS uses over 20 different titles for the park units it manages, including national park and national monument . National parks preserve nationally and globally significant scenic areas and nature reserves. National monuments preserve a single unique cultural or natural feature. Devils Tower National Monument

488-420: A sponsor uses the benefits they are allocated under the terms of a sponsorship agreement. Leveraging has been defined by Weeks, Cornwell and Drennan (2008) as "the act of using collateral marketing communications to exploit the commercial potential of the association between a sponsor and sponsee" while activation has been defined as those "communications that promote the engagement, involvement, or participation of

549-658: Is New Jersey Pinelands National Reserve at 1,164,025 acres (4711 km ). The smallest is Benjamin Franklin National Memorial at less than 0.01 acres (40 m ). While there are laws generally covering all units of the National Park System, they are subject to management policies of individual pieces of authorizing legislation or, in the case of national monuments created under the Antiquities Act , Executive Order . For example, because of provisions within their enabling legislation, Congaree National Park

610-518: Is Wrangell–St. Elias National Park and Preserve , Alaska. At 13,200,000 acres (53,000 km ), it is over 16 percent of the entire system. The smallest unit in the system is Thaddeus Kosciuszko National Memorial , Pennsylvania , at 0.02 acres (80 m ). In addition to administering its units and other properties, the NPS also provides technical and financial assistance to several affiliated areas authorized by Congress. The largest affiliated area

671-482: Is almost entirely a wilderness area devoid of development, yet Yosemite allows unique developments such as the Badger Pass Ski Area and the O'Shaughnessy Dam within its boundaries. Such irregularities would not be found in other parks unless specifically provided for with exceptions by the legislation that created them. Most NPS units have been established by an act of Congress, with the president confirming

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732-636: Is an agency of the United States federal government , within the US Department of the Interior . The service manages all national parks ; most national monuments ; and other natural, historical, and recreational properties, with various title designations. The United States Congress created the agency on August 25, 1916, through the National Park Service Organic Act . Its headquarters

793-432: Is essential to a National Park Service that is science-informed at all organizational levels and able to respond with contemporary strategies for resource management and ultimately park stewardship." The "Revisiting Leopold" report mentioned climate change three times and "climate refugia" once, but it did not prescribe or offer any management tactics that could help parks managers with the problems of climate change. Hence,

854-569: Is in Washington, D.C. , within the main headquarters of the Department of the Interior. The NPS employs about 20,000 people in 431 units covering over 85 million acres (0.34 million km ) in all 50 states , the District of Columbia, and US territories . In 2019, the service had more than 279,000 volunteers. The agency is charged with preserving the ecological and historical integrity of

915-404: Is increasingly untenable, presenting practical and philosophical challenges for managers. As formerly familiar ecological conditions continue to change, bringing novelty, surprise, and uncertainty, natural resource managers require a new, shared approach to make conservation decisions.... The RAD (Resist-Accept-Direct) decision framework has emerged over the past decade as a simple tool that captures

976-489: Is not a complicated site. National historical parks are larger areas with more complex subjects. Historic sites may also be protected in other unit types. National military parks , battlefield parks , battlefield sites , and battlefields preserve areas associated with military history. The different designations reflect the complexity of the event and the site. Many of the sites preserve important Revolutionary War battles and Civil War battlefields. Military parks are

1037-519: Is projected to be the fastest-growing source of sponsorship dollars outside North America, with a forecast growth rate of 5.6 percent for 2011. Relaxed television industry legislation surrounding product placement has led to a small but increasing rise in TV programming sponsorship in the UK. However, commercial sponsorship of British sports teams and players is a multibillion-pound industry. For example, Adidas became

1098-455: Is that the best effects are achieved where there is a logical match between the sponsor and sponsoree, such as a sports brand sponsoring a sports event. Work by Cornwell and colleagues however, has shown that brands that don't have a logical match can still benefit, at least in terms of memory effects, if the sponsor articulates some rationale for the sponsorship to the audience. All sponsorship should be based on contractual obligations between

1159-557: The Edison Laboratory in West Orange, New Jersey , on the evening of May 15, 1928, from the over-the-air signal of station WEAF. This remarkably clear recording contains a local announcement by a WEAF staff announcer, Paul Dumont, and then the first 18 minutes of the hour-long broadcast. This same recording holds the distinction of being the earliest known aircheck (off-air recording) of a live dramatic radio broadcast. In other words, it

1220-691: The National Wilderness Preservation System , which consists of federally managed lands that are of a pristine condition, established by the Wilderness Act (Public Law 88-577) in 1964. The National Wilderness Preservation System originally created hundreds of wilderness zones within already protected federally administered property, consisting of over 9 million acres (36,000 km ). Marine Protected Areas (MPAs) began with Executive Order 13158 in May 2000, when official MPAs were established for

1281-678: The Waldorf-Astoria Dance Orchestra . In 1926 the WEAF chain operations were purchased by the Radio Corporation of America , becoming the basis of the National Broadcasting Company (NBC) in early 1927. The Eveready Hour continued as a featured broadcast on NBC until 1930. A 1926 Saturday Evening Post advertisement for The Eveready Hour and Eveready Batteries showed a fantasy illustration of radio listeners above

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1342-831: The 2021 report specific to the need for climate adaptation : "Resist-Accept-Direct (RAD): A Framework for the 21st-century Natural Resource Manager." This "Natural Resource Report" has ten authors. Among them are four associated with the National Park Service, three with the US Fish and Wildlife Service , and two with the US Geological Survey — all of which are government agencies within the US Department of Interior. The report's Executive Summary, points to "intensifying global change." "... The convention of using baseline conditions to define goals for today's resource management

1403-659: The EU member states in 2014, followed by North America, the Asia Pacific region. Growth in Central and South America during 2010 did not materialize to the extent projected—3.8 percent versus a forecast of 5.7 percent—despite the FIFA World Cup and Olympic Games in Brazil in 2014 and 2016, respectively. With the 2010 World Cup concluded, sponsorship activity should begin to heat up, thus the region

1464-573: The Interior Stewart Udall . This report came to be referred to in later years by its chairman and principal author, A. Starker Leopold . The Leopold Report was just fourteen pages in length, but it set forth ecosystem management recommendations that would guide parks policy until it was revisited in 2012. The Leopold Report was the first concrete plan for managing park visitors and ecosystems under unified principles. Park management issues and controversies addressed in this report included

1525-487: The Interior bureau or program. The NPS budget is divided into two primary areas, discretionary and mandatory spending. Within each of these areas, there are numerous specific purposes to which Congress directs the services activities. The NPS budget includes discretionary spending which is broken out into two portions: the direct operations of the National Parks and the special initiatives. Listed separately are

1586-529: The NPS could not meet. In 1951, Conrad Wirth became director of the NPS and began to bring park facilities up to the standards that the public was expecting. In 1952, with the support of President Dwight D. Eisenhower , Wirth began Mission 66 , a ten-year effort to upgrade and expand park facilities for the 50th anniversary of the Park Service. New parks were added to preserve unique resources and existing park facilities were upgraded and expanded. In 1966, as

1647-528: The National Park Service, which have a wide variety of titles or designations. The system as a whole is considered to be a national treasure of the United States, and some of the more famous national parks and monuments are sometimes referred to as " crown jewels ". The system encompasses approximately 85.1 million acres (0.344 million km ), of which 2.6 million acres (0.011 million km ) remain in private ownership. The largest unit

1708-543: The Park Service turned 50 years old, emphasis began to turn from just saving great and wonderful scenery and unique natural features to making parks accessible to the public. Director George Hartzog began the process with the creation of the National Lakeshores and then National Recreation Areas . A 1963 report titled "Wildlife Management in the National Parks" was prepared by a five-member advisory board on Wildlife Management, appointed by United States Secretary of

1769-401: The action by signing the act into law. The exception, under the Antiquities Act , allows the president to designate and protect areas as national monuments by executive order. Regardless of the method used, all parks are to be of national importance. A potential park should meet all four of the following standards: Before creation of a new unit, Congress typically directs the NPS to conduct

1830-524: The concession-run campgrounds (1.42 million). In 2019, the NPS had an annual budget of $ 4.085 billion and an estimated $ 12 billion maintenance backlog. On August 4, 2020, the Great American Outdoors Act was signed into law reducing the $ 12 billion maintenance backlog by $ 9.5 billion over a 5-year period beginning in FY 2021. As of 2022, the NPS had the largest budget allocation of any Department of

1891-415: The creation of the NPS. On August 25, 1916, President Woodrow Wilson signed the National Park Service Organic Act that mandated the agency "to conserve the scenery and the natural and historic objects and wildlife therein, and to provide for the enjoyment of the same in such manner and by such means as will leave them unimpaired for the enjoyment of future generations". Mather became the first director of

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1952-594: The difficulties of managing elk populations in Yellowstone National Park and how "overprotection from natural ground fires" in California's Sequoia National Park , Kings Canyon National Park , and Yosemite National Park had begun to threaten groves of Giant Sequoia with catastrophic wildfires. The report also established a historical baseline that read, "The goal of managing the national parks and monuments should be to preserve, or where necessary to recreate,

2013-413: The ecologic scene as viewed by the first European visitors." This baseline would guide ecological restoration in national parks until a climate change adaptation policy, "Resist-Adapt-Direct", was established in 2021. National Parks director Jonathan Jarvis charged the twelve-member NPS Advisory Board Science Committee to take a fresh look at the ecological issues and make recommendations for updating

2074-647: The entire decision space for responding to ecosystems facing the potential for rapid, irreversible ecological change." Here, the iconic species of Joshua Tree National Park is a leading example. The three RAD options are: The "Resist-Accept-Direct" Framework is first described in a July 2020 paper published in Fisheries Eighteen researchers from federal and state agencies and universities collaborated in this effort, which included short case studies of where and how this framework has already been applied. The National Park System includes all properties managed by

2135-573: The exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in

2196-404: The first time. The initial listing of U.S. areas was presented in 2010, consisting of areas already set aside under other legislation. The NPS has 19 park units designated as MPAs. The National Park System received over 325 million recreation visits in 2023. Park visitation grew 64 percent between 1979 and 2015. The 10 most-visited units of the National Park System handle around 30 percent of

2257-551: The following copy: Guests included Lionel Atwill , Arthur "Bugs" Baer , Belle Baker , Eddie Cantor , Pablo Casals , Irvin S. Cobb , Richard Dix , Emma Dunn , Lew Fields , the Fonzaley String Quartet and Laurette Taylor . Directed by Paul Stacey and Douglas Coulter, the show featured an orchestra conducted by Nathaniel Shilkret . In 1924, Charles W. Harrison brought together the Eveready Mixed Quartet,

2318-534: The marketing mix. A sponsorship program can include all other marketing elements including advertising, promotions, merchandise, hospitality, PR and social media. This allows sponsorship to be used to address a much wider range of business objectives. For example, a sponsor buying the rights to a sports team or competition could achieve increased brand awareness through high profile signage, but might also use hospitality tickets for staff motivation programs or to host key trade customers. On-pack promotions could be linked to

2379-485: The most popular areas do charge entrance fees. Fees vary site to site and are charged either on a per-vehicle or per-person basis, with most passes valid for 7 days. The America the Beautiful Pass series waives the per-vehicle fee or per-person fee for the holder and up to 3 other adults (children age 15 and younger are admitted for free at most sites). Annual passes for single areas are also available for those who visit

2440-656: The newly formed NPS. On March 3, 1933, President Herbert Hoover signed the Reorganization Act of 1933. The act gave the president the authority to transfer national monuments from one governmental department to another. Later that summer, new president Franklin D. Roosevelt made use of this power after NPS Deputy Director Horace M. Albright suggested that the NPS, rather than the War Department , should manage historic American Civil War sites. President Roosevelt agreed and issued two executive orders to implement

2501-553: The original Leopold Report. The committee published their 23-page report in 2012, titled, "Revisiting Leopold: Resource Stewardship in the National Parks". The report recommended that parks leadership "manage for change while confronting uncertainty." "... New and emerging scientific disciplines — including conservation biology, global change science, and genomics — along with new technological tools like high-resolution remote sensing can provide significant information for constructing contemporary tactics for NPS stewardship. This knowledge

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2562-400: The overall visits. The top 10 percent of parks (43) handle over 64 percent of all visits, leaving the remaining more than 380 units to accommodate around 36 percent of visits. (Note that only 380 sites recorded visitors during 2021 due to COVID-19-related closures). Most areas of the National Park System do not charge entrance fees and are completely supported by tax dollars, although some of

2623-528: The places entrusted to its management and with making them available for public use and enjoyment. Artist George Catlin , during an 1832 trip to the Dakotas, was perhaps the first to suggest the concept of a national park. Indian civilization, wildlife, and wilderness were all in danger, wrote Catlin, unless they could be preserved "by some great protecting policy of government   ... in a magnificent park   ... A nation's Park, containing man and beast, in all

2684-563: The reorganization. These two executive orders transferred to the NPS all of the War Department's historic sites as well as national monuments that the Department of Agriculture had managed and parks in and around Washington, D.C. that an independent federal office had previously operated. The popularity of the parks after the end of the World War II left them overburdened with demands that

2745-429: The same site often. Over 15 million visitors spent a night in one of the national park units during 2015. The largest number (3.68 million) were tent campers. The second largest group (3.38 million) stayed in one of the lodges, followed by miscellaneous stays (on boats, group sites—2.15 million). The last three groups of over-night visitors included RV campers (2.26 million), backcountry campers (2.02 million) and users of

2806-425: The site. Big Cypress National Preserve and Big Thicket National Preserve were created in 1974 as the first national preserves. National reserves are similar to national preserves, but the operational authority can be placed with a state or local government. New Jersey Pinelands National Reserve was the first to be established in 1978. National historic sites protect a significant cultural resource that

2867-506: The sites of larger actions, such as Chickamauga and Chattanooga National Military Park , Vicksburg National Military Park , Gettysburg National Military Park , and Shiloh National Military Park —the original four from 1890. Examples of battlefield parks , battlefield sites , and national battlefields include Richmond National Battlefield Park , Brices Cross Roads National Battlefield Site , and Antietam National Battlefield . National memorials are areas that officially memorialize

2928-441: The specific rights being sold and confirmation that these are available for sponsorship from the rights holder. Sponsored parties should have the absolute right to decide on the value of the sponsorship rights that they are offering and the appropriateness of the sponsor with whom they contract. The sales cycle for selling sponsors is often a lengthy process that consists of researching prospects, creating tailored proposals based on

2989-410: The sponsor and supplier of Manchester United's kit for ten seasons, in a 2014 deal with a guaranteed minimum value of £750 million (more than US$ 1.1 billion). As it has in most years over the past two-plus decades, sponsorship's growth rate will be ahead of the pace experienced by advertising and sales promotion, according to IEG. National Park Service The National Park Service ( NPS )

3050-425: The sponsor and the sponsored party. Sponsors and sponsored parties should set out clear terms and conditions with all other partners involved, to define their expectations regarding all aspects of the sponsorship deal. Sponsorship should be recognisable as such. The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship. There should be clarity regarding

3111-538: The sponsorship audience with the sponsor." Money spent on activation is over and above the rights fee paid to the sponsored property and is often far greater than the cost of the rights fee." IEG projects spending on sponsorship globally to grow 4.5 percent in 2018 to $ 65.8 billion, including $ 24.2 billion in North America alone (a 4.5% increase from $ 24.1 billion in 2017). Europe is the largest source of sponsorship spending, with €26.44 million (US$ 29 million) in just

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3172-405: The sports property to create a much more compelling consumer proposition and to associate the brand directly with a sports property which has much greater image attributes than the sponsoring brand. Various psychological and communication theories have been employed to elucidate the mechanisms by which commercial sponsorship influences consumer audiences. Many theories posit that sponsorship creates

3233-430: The unexplored possibilities of radio programming and advertising, Furness became the producer and supervisor of The Eveready Hour , a show he structured to bring the full spectrum of American culture to the airwaves. Media critic Ben Gross later stated that "Immediately after its première in 1923, it became the most important program in broadcasting." In early 1924, The Eveready Hour began to be carried simultaneously by

3294-451: The wild[ness] and freshness of their nature's beauty!" Yellowstone National Park was created as the first national park in the United States. In 1872, there was no state government to manage it (Wyoming was a U.S. territory at that time), so the federal government managed it directly through the army, including the famed African American Buffalo Soldier units. The movement for an independent agency to oversee these federal lands

3355-533: Was a recording of a radio transmission that was not a news event, speech, or music-only presentation. This rare recording is now archived at the Edison National History Site (ENHS), which is part of the National Park Service . Sponsor (commercial) Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to

3416-420: Was created in 1937. Indiana Dunes National Lakeshore and Pictured Rocks National Lakeshore , created in 1966, were the first national lakeshores. National rivers and wild and scenic riverways protect free-flowing streams over their length. The riverways may not be altered with dams, channelization, or other changes. Recreational pursuits are encouraged along the waterways. Ozark National Scenic Riverways

3477-667: Was created in 1968 and consists of two major components: National scenic trails are long-distance trails through some of the most scenic parts of the country. They received official protection in 1968. The Appalachian Trail is the best known. National historic trails commemorate the routes of major historic events. Some of the best known are the Trail of Tears , the Mormon Trail , and the Santa Fe Trail . These trails are administered by several federal agencies. Wilderness areas are part of

3538-504: Was established in 1964. National recreation areas originally were units surrounding reservoirs impounded by dams built by other federal agencies, the first being Lake Mead National Recreation Area . Some national recreation areas are in urban centers, such as Gateway National Recreation Area and Golden Gate National Recreation Area , which encompass significant cultural as well as natural resources. The National Trails System preserves long-distance routes across America. The system

3599-401: Was spearheaded by business magnate and conservationist Stephen Mather . With the help of journalist Robert Sterling Yard , Mather ran a publicity campaign for the Department of the Interior . They wrote numerous articles that praised the scenic and historic qualities of the parks and their possibilities for educational, inspirational, and recreational benefits. This campaign resulted in

3660-745: Was the banjo-playing vocalist Wendell Hall , "The Red Headed Music Maker", who wrote the popular " It Ain't Gonna Rain No Mo' " (Victor Records). Hall was married on The Eveready Hour in 1924. The program started locally on radio station WEAF in New York City in December 1923. The idea for the program came when the National Carbon Company's George Furness tuned in WJZ that summer and heard Edgar White Burrill reading Ida M. Tarbell 's He Knew Lincoln . Envisioning

3721-550: Was the first in 1906. While the National Park Service holds the most national monuments, a monument may be managed or co-managed by a different entity such as the Bureau of Land Management or the Forest Service . National preserves are for the protection of certain resources and operate similar to many National Parks, but allow limited resource extraction. Activities like hunting, fishing, and some mining may be allowed depending on

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