Doug Varone (born 1955/1956) is an American choreographer and director. He works in dance, theater, opera, film and fashion. He is an educator and advocate for dance. His company, Doug Varone and Dancers, has been performing for over three decades.
96-861: Varone received his BFA from Purchase College , where he was awarded the President’s Distinguished Alumni Award in 2007. Varone created many works for the concert dance stage. His commissions include works for the Paul Taylor Dance Company , the Limón Company , the Hubbard Street Dance Chicago , the Rambert Dance Company (London), the Martha Graham Dance Company , the Dancemakers (Canada),
192-461: A Graphical user interface (GUI). This has included web design and software design when end user-interactivity is a design consideration of the layout or interface. Combining visual communication skills with an understanding of user interaction and online branding, graphic designers often work with software developers and web developers to create the look and feel of a web site or software application . An important aspect of interface design
288-899: A Lortel Award nomination. Varone's film credits include choreography for the Patrick Swayze film One Last Dance . In 2008, Varone’s Bottomland , set in the Mammoth Caves of Kentucky, was the subject of the PBS broadcast Dance in America: Wolf Trap’s Face of America . As an educator, Varone holds workshops and master classes worldwide for dancers, musicians and actors. He is on the faculty at Purchase College , teaching composition and choreography. Varone's honors and awards include: State University of New York at Purchase The State University of New York at Purchase , commonly referred to as Purchase College or SUNY Purchase ,
384-491: A dieline for elements that are not printed with ink such as die / laser cutting , foil stamping or blind embossing . A grid serves as a method of arranging both space and information, allowing the reader to easily comprehend the overall project. Furthermore, a grid functions as a container for information and a means of establishing and maintaining order. Despite grids being utilized for centuries, many graphic designers associate them with Swiss design. The desire for order in
480-406: A customer's demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation. Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system. For example, it can be applied in advertising strategies, or it can also be applied in
576-809: A design of a solid red disk with a blue bar in the center and the name of the station. The station name was in white sans-serif letters. It was in 1916 when Pick used the expertise of Edward Johnston to design a new typeface for the Underground. Johnston redesigned the Underground sign and logo to include his typeface on the blue bar in the center of a red circle. In the 1920s, Soviet constructivism applied 'intellectual production' in different spheres of production. The movement saw individualistic art as useless in revolutionary Russia and thus moved towards creating objects for utilitarian purposes. They designed buildings, film and theater sets, posters, fabrics, clothing, furniture, logos, menus, etc. Jan Tschichold codified
672-1012: A film editor; dancer and choreographer Bill Bales, the founding Dean of Dance; dance choreographer Rosalind Newman ; writer Melissa Febos ; and artists Liz Phillips , Antonio Frasconi , Steve Lambert , Kate Gilmore , and Hakan Topal . Purchase College alumni are well represented throughout the arts. Actors who attended the college include Rochelle Aytes , Susie Essman , Edie Falco , Zoë Kravitz , Amanda Seales , Orlagh Cassidy , Melissa Leo , James McDaniel , Francie Swift , Janel Moloney , Chris Perfetti , Parker Posey , Ving Rhames , Jay O. Sanders , Wesley Snipes , Sherry Stringfield , Stanley Tucci , Shea Whigham , Katrina Cunningham and Constance Wu . Other film professionals who attended Purchase College include directors Ilya Chaiken , Abel Ferrara , Hal Hartley , Bob Gosse , Jeffrey Schwarz , Michael Spiller , James Spione , A. Dean Bell , and Chris Wedge . Theatrical designers David Gallo , Brian MacDevitt , and Kenneth Posner also attended
768-581: A full schedule of exhibitions, lectures, films, and multimedia events. The museum presents more than a dozen exhibitions each year in addition to ongoing exhibitions from its permanent collections. The Neuberger Museum of Art has works from 20th-century masters, midcareer and emerging artists, and is well known for its permanent exhibition of African art . Notable faculty members include harpsichordist Bradley Brookshire ; jazz bassist Todd Coolman ; composer Laura Kaminsky ; pianist Steven Lubin ; and bassist Tim Cobb . Other faculty members include Iris Cahn ,
864-906: A judge for the Court of Common Pleas in Westchester and a Muster-Master. Judge Thomas was an early supporter of American independence. Robert Bolton wrote in History of Westchester County that Thomas was "a warm Whig" who gave the first public reading of the Declaration of Independence in New York at the White Plains courthouse on July 11, 1776. On March 22, 1777, Thomas was imprisoned by the British and died on May 2, 1777. John Thomas' sons, John Thomas, Jr. and Thomas Thomas, also fought for American independence. Thomas Thomas
960-991: A lecture series funded by Con Edison. The School of Liberal Arts and Sciences offers the Liberal Arts Individualized Program of Study (informally called the Bachelor of Arts in Liberal Arts), which is open to students who want to pursue an individualized course of study that is not accommodated by an existing major. Students work with two faculty members representing their study disciplines to create an individualized curriculum. It also encompasses undergraduate programs in gender studies , Asian studies , and Latin American studies . The School of Liberal Studies & Continuing Education at Purchase College allows community residents and students to complete their bachelor's degree and to take both credit and noncredit courses at
1056-857: A noncredit basis at a lower noncredit tuition rate. Additionally, students may take individual courses in any of the noncredit professional certificate programs without making a commitment to the entire program. For more than 38 years, the School of Liberal Arts & Continuing Education has offered the Summer Youth and Precollege Program in the Arts to provide precollege students a forum to experience enriching learning opportunities. Courses are offered in areas such as songwriting , acting , architecture , visual arts , creative writing , filmmaking , video game and app creation, voice, fashion , musical theatre , and more. Programs are offered in two- and four-week sessions over
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#17331049438031152-613: A result of the application of an industrial production model—visual manifestations that have been "projected" to address various needs: productive, symbolic, ergonomic, contextual, among others. Nevertheless, the evolution of graphic design as a practice and profession has been closely linked to technological innovations, social needs, and the visual imagination of professionals. Graphic design has been practiced in various forms throughout history; in fact, good examples of graphic design date back to manuscripts from ancient China , Egypt , and Greece . As printing and book production developed in
1248-526: A reversal of priorities in favor of more useful, lasting and democratic forms of communication – a mindshift away from product marketing and toward the exploration and production of a new kind of meaning. The scope of debate is shrinking; it must expand. Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part, through the visual languages and resources of design." Graphic design can have many applications, from road signs to technical schematics and reference manuals . It
1344-561: A six-week period, with full-day and commuter options. Purchase College was ranked tied as the 136th best national liberal arts college out of 230 in U.S. News & World Report ' s 2022-2023 college rankings . Kiplinger ranked the school as the 86th "Best Value in Public Colleges" in 2018 . Purchase was also listed as one of the Princeton Review's top 382 colleges for 2018 . The Purchase Student Government Association (PSGA)
1440-577: A space on campus for students to express themselves outside of a school setting. The Stood is a fully equipped music venue, hosting many of the college's larger events such as: Fall Fest, Zombie Prom, SK80s, Afrodisiac, Stood-o-ween, and sometimes Culture Shock. These events usually take place on the larger of the two stages inside of The Stood, typically known as Mainstage, which has a capacity of 900. Smaller, more underground shows happen in The Stood's other performance room, Whitson's Memorial Greeting Hall, which
1536-488: A total enrollment of around 400 students. The conservatory's training focuses on the needs and strengths of individual students, instead of a one-size-fits-all training approach. Students participate in showcases and exhibitions in New York City, Los Angeles, and on-campus at the school's blackbox theater . Conservatory students can also work on Purchase Repertory Theatre productions. The theatre's productions are held at
1632-415: Is icon design . User experience design (UX) is the study, analysis, and development of creating products that provide meaningful and relevant experiences to users. This involves the creation of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function. UX design involves creating the interface and interactions for a website or application, and
1728-670: Is a nonprofit corporation responsible for managing the money collected from Purchase College students' Mandatory Student Activity Fee . The PSGA is divided into three branches: executive, legislative, and judicial. These three branches are subdivided into six bodies: the executive board, the Senate, the Judicial Board, the Council of Clubs & Organizations, the Student Activities Board, and Services Board. In addition to advocating on
1824-405: Is a profession , academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts . Its practice involves creativity , innovation and lateral thinking using manual or digital tools , where it
1920-562: Is a public liberal arts college in Purchase, New York . Established in 1967 by Governor Nelson Rockefeller , SUNY Purchase is one of 13 comprehensive colleges in the State University of New York (SUNY) system. The land that would become Purchase College was first settled by the Thomas family in 1734. John Thomas served as an assemblyman in colonial New York from 1743 to 1776. He served as
2016-465: Is also a part of the wellness program housing the school provides which according to its page on the Purchase website "houses students committed to holistic health and wellness. Staff and residents develop programs that focus specifically on areas of Wellness including Physical, Intellectual, Vocational/Occupational, Emotional, Social (Cultural, Societal, Family, Community), Environmental and Spiritual." In
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#17331049438032112-503: Is also home to Conservatory of Theatre Arts' Purchase Repertory Theatre. The center's ongoing initiatives include artist partnerships, residency activities, and commissions. The college also houses the Neuberger Museum of Art , which is among the ten largest museums in New York and the eighth-largest university museum in the nation. The museum opened in 1972. It holds a permanent collection of more than 7,000 works of art and features
2208-535: Is an assurance that with the elemental principles of design at their finger ends many of them will grow in knowledge and develop into specialists in graphic design and decorating. … A decade later, the 1917–1918 course catalog of the California School of Arts & Crafts advertised a course titled Graphic Design and Lettering, which replaced one called Advanced Design and Lettering. Both classes were taught by Frederick Meyer . In both its lengthy history and in
2304-449: Is considered both an act and an art. This profession requires a combination of skills, including visual design, social psychology, development, project management, and most importantly, empathy towards the end-users. Experiential graphic design is the application of communication skills to the built environment. This area of graphic design requires practitioners to understand physical installations that have to be manufactured and withstand
2400-503: Is essential for advertising, branding, and marketing, influencing how people act. Good graphic design builds strong, recognizable brands, communicates messages clearly, and shapes how consumers see and react to things. One way that graphic design influences consumer behavior is through the use of visual elements, such as color, typography, and imagery. Studies have shown that certain colors can evoke specific emotions and behaviors in consumers, and that typography can influence how information
2496-579: Is greater than ever, particularly because of the development of new technologies and the need to pay attention to human factors beyond the competence of the engineers who develop them. The term "graphic design" makes an early appearance in a 4 July 1908 issue (volume 9, number 27) of Organized Labor , a publication of the Labor Unions of San Francisco, in an article about technical education for printers: An Enterprising Trades Union … The admittedly high standard of intelligence which prevails among printers
2592-479: Is more commonly known as just "Whitson's" and has a capacity of 250. Students can book this room to play their own shows. Curated events sometimes happen in Whitson's, featuring larger, non-student acts. Some notable people and artists who have played in Whitson's are: Mitski , Princess Nokia , and Crumb . These events are typical to what you would see at a smaller venue in New York City, and are always free. The building
2688-449: Is often used in branding products and elements of company identity such as logos, colors, packaging , labelling and text. From scientific journals to news reporting, the presentation of opinions and facts is often improved with graphics and thoughtful compositions of visual information – known as information design . With the advent of the web, information designers with experience in interactive tools are increasingly used to illustrate
2784-531: Is one of the most highly regarded conservatories of dance in the United States. Undergraduates may major in modern or performance ballet , and dance composition and dance production. The conservatory confers master's degrees in dance choreography and performance teaching. The Conservatory of Dance is housed in the Purchase College Dance Building, which was the first facility constructed in
2880-446: Is selecting one poster design. Companies, startups, small businesses and entrepreneurs have all benefitted from design crowdsourcing since it helps them source great graphic designs at a fraction of the budget they used to spend before. Getting a logo design through crowdsourcing being one of the most common. Major companies that operate in the design crowdsourcing space are generally referred to as design contest sites. ] Graphic design
2976-502: Is student-run and student-funded by the Mandatory Student Activity Fee. Purchase College does not officially recognize fraternities or sororities on its campus, and the student body has a traditional disdain for such organizations. However, upon request, the college will allow such organizations to use space on campus, as available, to the same extent it provides space to other student organizations. SUNY Purchase teams,
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3072-433: Is the selection of typefaces, point size, tracking (the space between all characters used), kerning (the space between two specific characters) and leading (line spacing). Typography is performed by typesetters, compositors, typographers, graphic artists, art directors, and clerical workers. Until the digital age, typography was a specialized occupation. Certain fonts communicate or resemble stereotypical notions. For example,
3168-507: Is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of the encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses. The design work can be based on
3264-734: The Batsheva Dance Company (Israel), the Bern Ballet (Switzerland) and An Creative (Japan). Varone's dances have been staged by more than 75 college and university programs. In opera, Varone has served as a director and choreographer. Among his four productions for The Metropolitan Opera are Salome (with its Dance of the Seven Veils for Karita Mattila ), the world premiere of Tobias Picker ’s An American Tragedy and Stravinsky ’s Le Sacre du Printemps , designed by David Hockney . His MET Opera production of Hector Berloiz ’s Les Troyens
3360-637: The Great Exhibition as a celebration of modern industrial technology and Victorian design. From 1891 to 1896, William Morris ' Kelmscott Press was a leader in graphic design associated with the Arts and Crafts movement , creating hand-made books in medieval and Renaissance era style, in addition to wallpaper and textile designs. Morris' work, along with the rest of the Private Press movement, directly influenced Art Nouveau . Will H. Bradley became one of
3456-1224: The Purchase Panthers , participate as a member of the National Collegiate Athletic Association 's Division III . The Panthers are a member of the Skyline Conference . Men's sports include baseball, basketball, cross country, golf, soccer, swimming & diving, tennis and volleyball. Women's sports include basketball, cross country, lacrosse, soccer, softball, swimming & diving, tennis and volleyball. The Purchase College Athletic Department also houses non-varsity and intramural teams and clubs. Intramural teams include basketball , flag football , floor hockey , indoor soccer , racquet sports, co-ed softball , Water Polo, Quidditch and volleyball . Intramural clubs include Men's Lacrosse, fencing club, stage combat , Tae Kwan Do , Ultimate Frisbee club, Nerf club, Outdoors Adventure, field hockey , Chung Do Kwan , equestrian , Zumba and PiYo . In 2014, SUNY Purchase Men's Soccer Program won its first Skyline Conference Championship, defeating St. Joe's (LI) in overtime by
3552-627: The Song dynasty (960–1279). In the mid-15th century in Mainz, Germany, Johannes Gutenberg developed a way to reproduce printed pages at a faster pace using movable type made with a new metal alloy that created a revolution in the dissemination of information. In 1849, Henry Cole became one of the major forces in design education in Great Britain, informing the government of the importance of design in his Journal of Design and Manufactures . He organized
3648-468: The Westchester County Airport , and is across the street from PepsiCo 's corporate headquarters. Purchase college consists of six dormitory halls, Crossroads, Central (formerly Big Haus), Farside, Outback, Fort Awesome, and Wayback; along with three apartment complexes, The Olde, The Commons (The Neu), and Alumni Village. Crossroads, Farside, and parts of Central house first year students and
3744-432: The art director , creative director or senior media creative . As a designer becomes more senior, they spend less time designing and more time leading and directing other designers on broader creative activities, such as brand development and corporate identity development. They are often expected to interact more directly with clients, for example taking and interpreting briefs. Jeff Howe of Wired Magazine first used
3840-507: The aviation world or space exploration . In this sense, in some countries graphic design is related as only associated with the production of sketches and drawings, this is incorrect, since visual communication is a small part of a huge range of types and classes where it can be applied. With origins in Antiquity and the Middle Ages , graphic design as applied art was initially linked to
3936-412: The creative spectrum and often overlap. Workers perform specialized tasks, such as design services, publishing, advertising and public relations. As of 2023, median pay was $ 58,910 per year. The main job titles within the industry are often country specific. They can include graphic designer , art director, creative director, animator and entry level production artist . Depending on the industry served,
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4032-459: The 15th century, advances in graphic design continued over the subsequent centuries, with composers or typographers often designing pages according to established type. By the late 19th century, graphic design emerged as a distinct profession in the West, partly due to the process of labor specialization that occurred there and partly due to the new technologies and business possibilities brought about by
4128-525: The 1940s resulted in a highly systematic approach to visualizing information. However, grids were later regarded as tedious and uninteresting, earning the label of "designersaur." Today, grids are once again considered crucial tools for professionals, whether they are novices or veterans. In the mid-1980s desktop publishing and graphic art software applications introduced computer image manipulation and creation capabilities that had previously been manually executed. Computers enabled designers to instantly see
4224-461: The 1942 Report is a font which types text akin to a typewriter or a vintage report. Page layout deals with the arrangement of elements (content) on a page, such as image placement, text layout and style. Page design has always been a consideration in printed material and more recently extended to displays such as web pages. Elements typically consist of type (text), images (pictures), and (with print media) occasionally place-holder graphics such as
4320-532: The 600-seat Recital Hall with rear-screen projection bay; the 700-seat PepsiCo Theatre designed by Ming Cho Lee; and the Repertory Theatre, a "black box" with flexible stage and seating configurations. Each theatre is specifically designed for the presentation of a different type of performance and many types of events. The Performing Arts Center presents a broad range of performances – offering music, dance, theatre, comedy, and cinema. The Performing Arts center
4416-749: The Arts Distinguished Lecture Series, endowed by the Donald Cecil family, is designed to enhance the arts management program at the college. Past lecturers include Joseph Volpe, former general manager of the Metropolitan Opera, and Ben Cameron, program director at the Doris Duke Charitable Foundation. Purchase College's School of Art+Design houses the college's programs in graphic design , painting / drawing , photography , printmaking , and sculpture . It also houses
4512-434: The Arts houses the college's schools of Art+Design and Art Management. It also oversees Purchase's conservatories of Dance, Music and Theatre Arts. Most courses offered by BA programs housed in the School of the Arts are open to all Purchase students. Many BFA and MusB classes are open to all students as well. Approximately 40% of Purchase College's student body is enrolled in the School of the Arts. The Jandon Business of
4608-489: The Industrial Revolution. New production methods led to the separation of the design of a communication medium (such as a poster) from its actual production. Increasingly, throughout the 19th and early 20th centuries, advertising agencies, book publishers, and magazines hired art directors who organized all visual elements of communication and integrated them into a harmonious whole, creating an expression appropriate to
4704-531: The Purchase Arts Center and are student-led shows that feature both acting and design/technology students. Notable acting faculty include Christopher McCann and Trazana Beverley . The Broadway Technical Theatre History Project at Purchase College presents the annual "Backstage Legends and Masters Award" to distinguished professionals who represent a variety of Broadway production specialties. Purchase College's School of Liberal Arts and Sciences houses
4800-578: The Richard and Dolly Maas Gallery, which exhibits work from emerging artists, students, faculty, and alumni. The School of Art+Design hosts an annual Visiting Artist Lecture Series that brings artists, art historians, curators, and critics to campus for lectures and discussions with students and the broader Purchase community. Previous guest lecturers include Jules de Balincourt , Justine Kurland , Amanda Ross-Ho , and Barnaby Furnas . The Conservatory of Dance houses both bachelor's and master's programs. It
4896-512: The United States solely for the study and performance of dance. It is also home to the Purchase Dance Company, the college's student dance company. The Purchase Dance company presents The Nutcracker every December and a balanced repertory during the spring semester. The dance company also tours throughout the United States and internationally during the college's summer break. Purchase College students must audition for inclusion in
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#17331049438034992-423: The background to news stories. Information design can include Data and information visualization , which involves using programs to interpret and form data into a visually compelling presentation, and can be tied in with information graphics . A graphic design project may involve the creative presentation of existing text , ornament, and images. The "process school" is concerned with communication; it highlights
5088-431: The belief that " modern architecture might be able to reshape the world." It has been described as a "period piece of the 1960s" and the architects who designed and built the campus include Philip Johnson and John Burgee, Paul Rudolph, Venturi & Rauch, Gwathmey Siegel & Henderson, The Architects Collaborative, Giovanni Pasanella, and Gunnar Birkerts. The campus' original buildings were placed close together to allow
5184-474: The birth of written language in the third millennium BCE. However, the differences in working methods, auxiliary sciences, and required training are such that it is not possible to clearly identify the current graphic designer with prehistoric man, the 15th-century xylographer , or the lithographer of 1890. The diversity of opinions stems from some considering any graphic manifestation as a product of graphic design, while others only recognize those that arise as
5280-530: The boom of the rise of printing in Europe in the 15th century and the growth of consumer culture in the Industrial Revolution . From there it emerged as a distinct profession in the West, closely associated with advertising in the 19th century and its evolution allowed its consolidation in the 20th century. Given the rapid and massive growth in information exchange today, the demand for experienced designers
5376-459: The channels and media through which messages are transmitted and by which senders and receivers encode and decode these messages. The semiotic school treats a message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. Typography includes type design, modifying type glyphs and arranging type. Type glyphs (characters) are created and modified using illustration techniques. Type arrangement
5472-545: The college has an endowment of $ 61.1 million. Purchase College offers majors from three schools: the School for Liberal Arts and Sciences, the School of the Arts, and the School of Liberal Studies & Continuing Education. According to U.S. News & World Report, the five most popular majors for 2016 graduates at Purchase College were Visual and Performing Arts (48%); General Studies and Humanities (16%); Social Sciences (8%); Psychology (6%); and Communication, Journalism and related programs (5%). Purchase College's School of
5568-449: The college unveiled the "Rocket" composting system, which has the capacity to handle 460 gallons of food waste every week. Situated on the campus is the college's Performing Arts Center. It is a four-theatre complex that is the largest performing arts center in the SUNY system. The center's performance spaces include the 1400-seat, three-tiered Concert Hall with hydraulic lifts for orchestra;
5664-809: The college's School of Film and Media Studies; School of Humanities; School of Natural and Social Sciences and interdisciplinary studies. Students can choose from 23 separate majors or they can design an interdisciplinary major from several courses of study. The annual Durst Lecture Series, supported by an endowment from the Durst family, brings in celebrated writers to the campus. Past lecturers include authors Tim O'Brien, Hettie Jones, Michael Chabon, Claudia Rankine and Manohla Dargis. The college's School of Film and Media Studies houses undergraduate programs in Cinema Studies ; Film ; Media Studies ; New Media , Playwriting and Screenwriting. The School of Humanities houses
5760-806: The college's undergraduate programs in art history ; creative writing ; history; journalism ; language and culture; literature ; and philosophy . It also offers a master's in art history. In addition to its curriculum, the School of Humanities frequently features renowned authors and scholars who provide lectures, known as the Durst Lecture Series. These lectures are supported by the Roy and Shirley Durst Distinguished Chair in Literature. Past lecturers include Rachel Kushner, Claudia Rankine, Michael Chabon, Kirstin Valdez Quade, and Alexander Chee. Lectures are open to
5856-922: The college. The school confers the bachelor's degree in liberal studies , which is designed for students with some undergraduate credit who want complete their degree within a tight time-frame and are looking for a flexible schedule. Up to 90 transfer credits are accepted in this program. It also offers continuing education and certificate programs; an online winter session; and the college's summer session. The School of Liberal Studies & Continuing Education (LSCE) offers noncredit professional certificate courses in appraisal studies (summer only), arts management , drawing and painting , geographic information systems (GIS) (fall and spring only), home staging , interior design (fall and spring only), museum studies (fall and spring only), and social media marketing (fall and spring only). Students may take individual courses without commitment to an entire program, or complete
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#17331049438035952-406: The conservatory is limited to 400 undergraduate and graduate students. It is one of the few conservatories in the United States that produces full opera productions predominately for undergraduates. The conservatory's Music Building has two recital halls, 75 practice rooms, 80 Steinway & Sons pianos, and professional recording studios . The Purchase Opera, the school's student opera company,
6048-527: The content. In 1922, typographer William A. Dwiggins coined the term graphic design to identify the emerging field. Throughout the 20th century, the technology available to designers continued to advance rapidly, as did the artistic and commercial possibilities of design. The profession expanded greatly, and graphic designers created, among other things, magazine pages, book covers, posters, CD covers, postage stamps, packaging, brands, signs, advertisements, kinetic titles for TV programs and movies, and websites. By
6144-491: The creative process. Some designers argue that computers allow them to explore multiple ideas quickly and in more detail than can be achieved by hand-rendering or paste-up . While other designers find the limitless choices from digital design can lead to paralysis or endless iterations with no clear outcome. Most designers use a hybrid process that combines traditional and computer-based technologies. First, hand-rendered layouts are used to get approval to execute an idea, then
6240-636: The dance company, and the cast for individual shows is based on the technical competencies of members of the company. Students may earn college credit for their participation in the company. Purchase College's Conservatory of Music houses the college's bachelor's and master's programs in music. Undergraduates may study classical music instrumentation with a concentration in one of several types of instruments; voice and opera; classical composition; jazz ; studio composition; or studio production. The Conservatory of Music also offers master's programs in all of these areas, except studio production. The enrollment in
6336-566: The early 21st century, graphic design had become a global profession as advanced technology and industry spread worldwide. In China, during the Tang dynasty (618–907) wood blocks were cut to print on textiles and later to reproduce Buddhist texts. A Buddhist scripture printed in 868 is the earliest known printed book. Beginning in the 11th century in China, longer scrolls and books were produced using movable type printing, making books widely available during
6432-411: The effects of layout or typographic changes, and to simulate the effects of traditional media. Traditional tools such as pencils can be useful even when computers are used for finalization; a designer or art director may sketch numerous concepts as part of the creative process . Styluses can be used with tablet computers to capture hand drawings digitally. Designers disagree whether computers enhance
6528-469: The fall of 2016, some apartments in the Commons K street apartment block caught fire during cooking activities. No students were hurt and most were able to return to their apartments, but others were housed at the neighboring Manhattanville College until replacement housing was available for them on campus. The college's master architectural plan was created by architect Edward Larrabee Barnes and reflected
6624-525: The final stage. CorelDraw , a vector graphics editing software developed and marketed by Corel Corporation , is also used worldwide. Designers often use pre-designed raster images and vector graphics in their work from online design databases. Raster images may be edited in Adobe Photoshop, vector logos and illustrations in Adobe Illustrator and CorelDraw, and the final product assembled in one of
6720-446: The general public and allow participants to explore personal interests. Students may take courses in woodworking , woodturning , tattoo illustration , photography , creative writing , and filmmaking , with courses in other programs offered throughout the year. The personal enrichment program also offers students who are not enrolled in a degree program at Purchase College the opportunity to take selected undergraduate credit courses on
6816-585: The human experience." The definition of the graphic designer profession is relatively recent concerning its preparation, activity, and objectives. Although there is no consensus on an exact date when graphic design emerged, some date it back to the Interwar period . Others understand that it began to be identified as such by the late 19th century. It can be argued that graphic communications with specific purposes have their origins in Paleolithic cave paintings and
6912-425: The industry, such as design consultancies or branding agencies, others may work within publishing, marketing or other communications companies. Especially since the introduction of personal computers, many graphic designers work as in-house designers in non-design oriented organizations. Graphic designers may also work freelance , working on their own terms, prices, ideas, etc. A graphic designer typically reports to
7008-604: The invention of movable type by the Chinese alchemist Pi Sheng , later refined by the German inventor Johannes Gutenberg . Over time, methods such as lithography, screen printing, and offset printing have been developed, culminating in the contemporary use of digital presses that integrate traditional print techniques with modern digital technology. Since the advent of personal computers, many graphic designers have become involved in interface design , in an environment commonly referred to as
7104-847: The major page layout programs, such as Adobe InDesign , Serif PagePlus and QuarkXPress . Many free and open-source programs are also used by both professionals and casual graphic designers. Inkscape uses Scalable Vector Graphics (SVG) as its primary file format and allows importing and exporting other formats. Other open-source programs used include GIMP for photo-editing and image manipulation, Krita for digital painting, and Scribus for page layout. A specialized branch of graphic design and historically its earliest form, print design involves creating visual content intended for reproduction on physical substrates such as silk, paper, and later, plastic, for mass communication and persuasion (e.g., marketing, governmental publishing, propaganda). Print design techniques have evolved over centuries, beginning with
7200-491: The modern style gain widespread acceptance and application. The professional graphic design industry grew in parallel with consumerism . This raised concerns and criticisms, notably from within the graphic design community with the First Things First manifesto . First launched by Ken Garland in 1964, it was re-published as the First Things First 2000 manifesto in 1999 in the magazine Emigre 51 stating "We propose
7296-423: The notable graphic designers in the late nineteenth-century due to creating art pieces in various Art Nouveau styles. Bradley created a number of designs as promotions for a literary magazine titled The Chap-Book . In 1917, Frederick H. Meyer , director and instructor at the California School of Arts and Crafts , taught a class entitled "Graphic Design and Lettering". Raffe's Graphic Design , published in 1927,
7392-565: The orchestra performs at jazz venues such as Blue Note Jazz Club and Dizzy's in New York City. The Conservatory of Theatre Arts confers three undergraduate degrees: acting; theatre design/technology; and theatre and performance. The conservatory is among the top theatre schools in the nation, according to the Princeton Review . The conservatory was ranked 10 in Hollywood Reporter's list of World’s Best Drama Schools in 2014. It has
7488-453: The polished visual product is produced on a computer. Graphic designers are expected to be proficient in software programs for image-making, typography and layout. Nearly all of the popular and "industry standard" software programs used by graphic designers since the early 1990s are products of Adobe Inc . Adobe Photoshop (a raster -based program for photo editing) and Adobe Illustrator (a vector-based program for drawing) are often used in
7584-457: The principles of modern typography in his 1928 book, New Typography . He later repudiated the philosophy he espoused in this book as fascistic, but it remained influential. Tschichold, Bauhaus typographers such as Herbert Bayer and László Moholy-Nagy and El Lissitzky greatly influenced graphic design. They pioneered production techniques and stylistic devices used throughout the twentieth century. The following years saw graphic design in
7680-606: The program requirements and earn a certificate. The School of Liberal Studies & Continuing Education also partners with specific online providers to increase the flexibility and breadth of certificate offerings. Students can take online courses in nonprofit management , paralegal studies , and receive a CEU certificate upon completion of the health coach training program at the Institute for Integrative Nutrition (IIN). The School of Liberal Studies & Continuing Education offers noncredit personal enrichment courses that are open to
7776-487: The public and provide an open forum for student feedback and interaction. Purchase's School of Natural and Social Sciences houses the college's undergraduate programs in anthropology ; biochemistry ; biology ; chemistry ; economics ; environmental studies ; mathematics / computer science ; political science ; psychology ; and sociology . The school also presents an annual Natural and Social Sciences Symposium, which exhibits original research conducted by students; and
7872-497: The relatively recent explosion of visual communication in the 20th and 21st centuries, the distinction between advertising, art, graphic design and fine art has disappeared. They share many elements, theories, principles, practices, languages and sometimes the same benefactor or client. In advertising, the ultimate objective is the sale of goods and services. In graphic design, "the essence is to give order to information, form to ideas, expression, and feeling to artifacts that document
7968-585: The responsibilities may have different titles such as " DTP associate " or " Graphic Artist ". The responsibilities may involve specialized skills such as illustration , photography, animation, visual effects or interactive design . Employment in design of online projects was expected to increase by 35% by 2026, while employment in traditional media, such as newspaper and book design, expect to go down by 22%. Graphic designers will be expected to constantly learn new techniques, programs, and methods. Graphic designers can work within companies devoted specifically to
8064-615: The same environmental conditions as buildings. As such, it is a cross-disciplinary collaborative process involving designers, fabricators, city planners, architects, manufacturers and construction teams. Experiential graphic designers try to solve problems that people encounter while interacting with buildings and space (also called environmental graphic design). Examples of practice areas for environmental graphic designers are wayfinding , placemaking , branded environments, exhibitions and museum displays, public installations and digital environments. Graphic design career paths cover all parts of
8160-485: The school. Playwright Donald Margulies is a Purchase College alumni. Dancers Kyle Abraham , Terese Capucilli , and Doug Varone attended Purchase. Other artists who attended Purchase include Katherine Bradford , Allen Cohen , Gregory Crewdson , Luis Croquer , Thomas E. Franklin , Jimmy Joe Roche , Jon Kessler , Ron Rocco , Chris Dorland , Fred Wilson , performers The Dragon Sisters and recording engineer Chris Conway. Graphic design Graphic design
8256-513: The score of 2–1. Purchase College is located on approximately 500 acres (2.0 km ) in Westchester County, New York on the former Strathglass farm. The property was originally owned by Thomas Thomas, an American Revolutionary War soldier, whose family-and-servant cemetery remains on the campus between the south end of the Humanities and Visual Arts buildings. The college is adjacent to
8352-427: The staff in the building, one professional Residence Coordinator (RC) and two Residence Assistants (RA's) per floor, are accommodated towards offering first year students help. The other parts of Central along with Outback, Fort Awesome, Wayback, and the apartment complexes are upperclassmen housing and the selection process of these buildings are determined by the amount of credits one has. Outback residence hall
8448-611: The student body's behalf, the PSGA runs the college's Student Center , (known to the student body as "The Stood "), and most non-academic activities on campus, including numerous student-run services, and all clubs and organizations. Purchase College hosts a variety of clubs, organizations and services for its students to engage in their hobbies and interests with one another. As of spring 2018, Purchase boasts over 50 of these organizations, reflecting its on-campus diversity. In addition to its clubs, Purchase College holds several events throughout
8544-497: The surrounding fields to remain open. The college grounds are also home to many sculptures. The college consistently ranks as one of the top sustainable colleges in the nation having ranked 72nd by the Sierra Club 's America's greenest colleges. This ranking factors in the college's energy use, waste, water, food, and purchasing policies. The college is also included in the 2014 Princeton Review Guide to Green Colleges. In 2014,
8640-405: The term " crowdsourcing " in his 2006 article, "The Rise of Crowdsourcing." It spans such creative domains as graphic design, architecture, apparel design , writing, illustration, and others. Tasks may be assigned to individuals or a group and may be categorized as convergent or divergent. An example of a divergent task is generating alternative designs for a poster. An example of a convergent task
8736-481: The year, accommodating the diverse musical and artistic interests of its student body. Most notably, these events include: The SUNY Purchase Student Center, which is known to the student body as simply "The Stood" was created on January 26, 2003 by Offer Ben-Arie as a recreation hall for students. Before its inception, the building which houses The Stood was a warehouse called the Butler Building. The Stood serves as
8832-815: Was broadcast worldwide in HD. Varone staged multiple premieres and new productions for the Minnesota Opera , the Opera Colorado , the Washington Opera , the New York City Opera and the Boston Lyric Opera , among others. His theater credits include choreography for Broadway , Off-Broadway and regional theaters. His choreography for the musical Murder Ballad at the Manhattan Theater Club earned him
8928-566: Was founded in 1998 and has won nine first-place honors from the National Opera Association. During the 2012–13 season, the opera won first place in the National Opera Association's Division II for its production of Die Fledermaus and second place in Division III for its production of Hansel and Gretel . The Purchase Jazz Orchestra is a 17-piece big band composed of students from the conservatory's jazz studies program. Each year
9024-517: Was later appointed a General. He is buried at the Thomas family graveyard, which is located behind the Neuberger Museum of Art on the campus of Purchase College. A tall, white stone obelisk commemorates General Thomas and his family. In 2019, Thomas J. Schwarz announced that he was stepping down from his role as president after 18 years of service. State University of New York Board of Trustees has appointed Dennis Craig as interim president of Purchase College effective on August 1, 2019. Milagros Peña
9120-457: Was named the next President of Purchase College in May 2020. As of 2021, Purchase College had 3,695 undergraduate students with freshman enrollment of 647. 59.9% of Purchase's student body is female. 17% of the college's students come from outside of New York state. Purchase has an acceptance rate of 52% and a student-teacher ratio of 12:1. 62% of Purchase students receive need-based financial aid and
9216-619: Was the first book to use "Graphic Design" in its title. In 1936, author and graphic designer Leon Friend published his book titled "Graphic Design" and it is known to be the first piece of literature to cover the topic extensively. The signage in the London Underground is a classic design example of the modern era. Although he lacked artistic training, Frank Pick led the Underground Group design and publicity movement. The first Underground station signs were introduced in 1908 with
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