Misplaced Pages

#577422

171-552: Danish Bacon was a brand under which Danish bacon was sold in the United Kingdom . The product had "Danish" stamped on the rind between wavy lines. The Danish farmers producing Danish Bacon and their co-operatives were represented by Danske Slagterier, whose UK subsidiary was the Danish Bacon and Meat Council. Danske Slagterier was absorbed into a Danish agricultural umbrella organisation in 2009. The majority of Danish bacon

342-468: A company or products from competitors, aiming to create a lasting impression in the minds of customers . The key components that form a brand's toolbox include a brand's identity, personality, product design , brand communication (such as by logos and trademarks ), brand awareness , brand loyalty , and various branding ( brand management ) strategies. Many companies believe that there is often little to differentiate between several types of products in

513-439: A target audience . Marketers tend to treat brands as more than the difference between the actual cost of a product and its selling price; rather brands represent the sum of all valuable qualities of a product to the consumer and are often treated as the total investment in brand building activities including marketing communications. Consumers may look on branding as an aspect of products or services, as it often serves to denote

684-713: A three-year guerrilla war , which ended in a truce in July 1921 (although violence continued until June 1922, mostly in Northern Ireland). In December 1921, the Anglo-Irish Treaty was concluded between the British government and representatives of the Second Dáil . It gave Ireland complete independence in its home affairs and practical independence for foreign policy, but an opt-out clause allowed Northern Ireland to remain within

855-469: A titulus pictus . The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer. Roman marks or inscriptions were applied to a very wide variety of goods, including, pots, ceramics, amphorae (storage/shipping containers) and on factory-produced oil-lamps. Carbonized loaves of bread , found at Herculaneum , indicate that some bakers stamped their bread with

1026-588: A Home Rule bill through parliament, it looked certain that one would finally pass in 1914. To prevent this from happening, the Ulster Volunteers were formed in 1913 under the leadership of Edward Carson . Their formation was followed in 1914 by the establishment of the Irish Volunteers , whose aim was to ensure that the Home Rule Bill was passed. The Act was passed but with the "temporary" exclusion of

1197-636: A brand may recognize that advertising touchpoints are most effective during the pre-purchase experience stage therefore they may target their advertisements to new customers rather than to existing customers. Overall, a brand has the ability to strengthen brand equity by using IMC branding communications through touchpoints. Brand communication is important in ensuring brand success in the business world and refers to how businesses transmit their brand messages, characteristics and attributes to their consumers . One method of brand communication that companies can exploit involves electronic word-of-mouth (eWOM). eWOM

1368-400: A brand may showcase its primary attribute as environmental friendliness. However, a brand's attributes alone are not enough to persuade a customer into purchasing the product. These attributes must be communicated through benefits , which are more emotional translations. If a brand's attribute is being environmentally friendly, customers will receive the benefit of feeling that they are helping

1539-403: A brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. For example, Coca-Cola not only protects the brand name, Coca-Cola , but also protects the distinctive Spencerian script and the contoured shape of the bottle. Brand identity

1710-463: A brand with consumers. For example, a jingle or background music can have a positive effect on brand recognition, purchasing behaviour and brand recall. Therefore, when looking to communicate a brand with chosen consumers, companies should investigate a channel of communication that is most suitable for their short-term and long-term aims and should choose a method of communication that is most likely to reach their target consumers. The match-up between

1881-478: A brand, the more they trusted the brand. This suggests that a company could look to employ a social-media campaign to gain consumer trust and loyalty as well as in the pursuit of communicating brand messages. McKee (2014) also looked into brand communication and states that when communicating a brand, a company should look to simplify its message as this will lead to more value being portrayed as well as an increased chance of target consumers recalling and recognizing

SECTION 10

#1733132526578

2052-508: A broad range of goods. In 1266, makers' marks on bread became compulsory in England. The Italians used brands in the form of watermarks on paper in the 13th century. Blind stamps , hallmarks , and silver-makers' marks —all types of brand—became widely used across Europe during this period. Hallmarks, although known from the 4th-century, especially in Byzantium, only came into general use during

2223-442: A broader range of packaging and goods offered for sale including oil , wine , cosmetics , and fish sauce and, in the 21st century, extends even further into services (such as legal , financial and medical ), political parties and people 's stage names. In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish

2394-412: A category is differentiated from its competing brands, and thus the brand helps customers & potential customers understand which brand satisfies their needs. Thus, the brand offers the customer a short-cut to understanding the different product or service offerings that make up a particular category. Brand awareness is a key step in the customer's purchase decision process, since some kind of awareness

2565-556: A century, with the migrations of the Celts being one of the more enduring themes of archaeological and linguistic studies. The most recent genetic research strongly associates the spread of Indo-European languages (including Celtic) through Western Europe with a people bringing a composite Beaker culture , with its arrival in Britain and Ireland dated to around the middle of the third millennium BC. According to John T. Koch and others, Ireland in

2736-417: A certain attractive quality or characteristic (see also brand promise). From the perspective of brand owners, branded products or services can command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic , store-branded product), potential purchasers may often select the more expensive branded product on the basis of the perceived quality of

2907-1021: A corporation hopes to accomplish, and to explain why customers should choose one brand over its competitors. Brand personality refers to "the set of human personality traits that are both applicable to and relevant for brands." Marketers and consumer researchers often argue that brands can be imbued with human-like characteristics which resonate with potential consumers. Such personality traits can assist marketers to create unique, brands that are differentiated from rival brands. Aaker conceptualized brand personality as consisting of five broad dimensions, namely: sincerity (down-to-earth, honest, wholesome, and cheerful), excitement (daring, spirited, imaginative, and up to date), competence (reliable, intelligent, and successful), sophistication (glamorous, upper class, charming), and ruggedness (outdoorsy and tough). Subsequent research studies have suggested that Aaker's dimensions of brand personality are relatively stable across different industries, market segments and over time. Much of

3078-587: A deceptive practice. In the UK, slicing and packaging of Danish bacon continues to be carried out in UK plants owned by Danish Crown. A specific system is in place to produce pigs for the UK market and these are referred to as UK pigs . The specification for these pigs is not only determined by UK legislation but also by conditions set by the UK supermarkets who are the main customers. Similar schemes are in operation to produce pigs for other markets, such as organic pigs raised to EU Council regulations. The UK pig system

3249-472: A different stage in a customer's cognitive ability to address the brand in a given circumstance. Marketers typically identify two distinct types of brand awareness; namely brand recall (also known as unaided recall or occasionally spontaneous recall ) and brand recognition (also known as aided brand recall ). These types of awareness operate in entirely different ways with important implications for marketing strategy and advertising. Brand recognition

3420-414: A distinctive symbol burned into the animal's skin with a hot branding iron . If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to

3591-462: A given category, when prompted with a brand name, a larger number of consumers are typically able to recognize it. Brand recognition is most successful when people can elicit recognition without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans, and colors. For example, Disney successfully branded its particular script font (originally created for Walt Disney's "signature" logo ), which it used in

SECTION 20

#1733132526578

3762-524: A large number of complaints to be received by the Independent Television Commission . The advert made reference to the 1973 horror movie The Exorcist , a film which itself had been banned on video until that year. The advert "shows a teenage girl sitting on a bed in the midst of a fit. Suddenly her attention is drawn to the smell coming from a pan of frying bacon, and she grimaces as her head rotates 360 degrees suggesting her delight at

3933-507: A low-involvement purchasing decision. Brand recognition is often the mode of brand awareness that operates in retail shopping environments. When presented with a product at the point-of-sale, or after viewing its visual packaging, consumers are able to recognize the brand and may be able to associate it with attributes or meanings acquired through exposure to promotion or word-of-mouth referrals. In contrast to brand recall, where few consumers are able to spontaneously recall brand names within

4104-606: A major item of discussion in trade negotiations between the two countries and complaints about the disjointedness of British bacon production compared to that from Denmark were still taking place in Parliament in the 1950s. Danish bacon established a reputation in Britain; the mildly cured taste was preferred to the heavily salted and borax -laden bacon imports from the US. Attempts by other countries, such as Canada , to establish bacon imports into Britain during this period used Danish bacon as

4275-530: A new language and culture introduced directly by migration and genetic replacement). The earliest written records of Ireland come from classical Greco-Roman geographers. Ptolemy in his Almagest refers to Ireland as Mikra Brettania ("Little Britain"), in contrast to the larger island, which he called Megale Brettania ("Great Britain"). In his map of Ireland in his later work, Geography , Ptolemy refers to Ireland as Iouernia and to Great Britain as Albion . These 'new' names were likely to have been

4446-434: A northerly area, although summers are cooler than those in continental Europe. Rainfall and cloud cover are abundant. Gaelic Ireland had emerged by the 1st century AD. The island was Christianised from the 5th century onwards. During this period Ireland was divided into many petty kingships under provincial kingships (Cúige "fifth" of the traditional provinces) vying for dominance and the title of High King of Ireland . In

4617-559: A political reality until the Viking Age and even then was not a consistent one. Ireland did have a culturally unifying rule of law: the early written judicial system, the Brehon Laws , administered by a professional class of jurists known as the brehons . The Chronicle of Ireland records that in 431, Bishop Palladius arrived in Ireland on a mission from Pope Celestine I to minister to

4788-399: A receiver, it runs the risk of the receiver incorrectly interpreting the message. Therefore, a brand should use appropriate communication channels to positively "…affect how the psychological and physical aspects of a brand are perceived". In order for brands to effectively communicate to customers, marketers must "…consider all touch point |s, or sources of contact, that a customer has with

4959-493: A republican rebellion inspired and led by the Society of United Irishmen , with the aim of creating an independent Ireland. Despite assistance from France the rebellion was put down by British and Irish government and yeomanry forces. The rebellion lasted from the 24th of May to the 12th of October that year and saw the establishment of the short lived Irish Republic (1798) in the province on Connacht . It saw numerous battles across

5130-403: A series of mergers and takeovers Danish Crown became the largest co-operative, and by 2000 controlled the vast majority of Danish slaughterhouses. Danish bacon exports to the UK were interrupted during both world wars. During World War One the cause was the shortage of imported cereals with which to feed the pigs. In World War Two Danish ships supplying Britain had their cargo confiscated by

5301-505: A sheep's tooth were carbon-dated to c. 4,350 BC. Field systems were developed in different parts of Ireland, including at the Céide Fields , that has been preserved beneath a blanket of peat in present-day Tyrawley . An extensive field system , arguably the oldest in the world, consisted of small divisions separated by dry-stone walls . The fields were farmed for several centuries between 3,500 BC and 3,000 BC. Wheat and barley were

Danish Bacon - Misplaced Pages Continue

5472-532: A strong indigenous culture exists, as expressed through Gaelic games , Irish music , Irish language , and Irish dance . The island's culture shares many features with that of Great Britain, including the English language, and sports such as association football , rugby , horse racing , golf , and boxing . The names Ireland and Éire derive from Old Irish Ériu , a goddess in Irish mythology first recorded in

5643-414: A trademark from the late 1870s, with great success. Pears' soap , Campbell's soup , Coca-Cola , Juicy Fruit chewing gum and Aunt Jemima pancake mix were also among the first products to be "branded" in an effort to increase the consumer's familiarity with the product's merits. Other brands which date from that era, such as Ben's Original rice and Kellogg's breakfast cereal, furnish illustrations of

5814-407: A trademark in the form of a 'White Rabbit", which signified good luck and was particularly relevant to women, who were the primary purchasers. Details in the image show a white rabbit crushing herbs, and text includes advice to shoppers to look for the stone white rabbit in front of the maker's shop. In ancient Rome , a commercial brand or inscription applied to objects offered for sale was known as

5985-509: A visual or verbal cue. For example, when looking to satisfy a category need such as a toilet paper, the customer would firstly be presented with multiple brands to choose from. Once the customer is visually or verbally faced with a brand, they may remember being introduced to it before. When given a cue, consumers able to retrieve the memory node associated with the brand exhibit brand recognition. Often, this form of brand awareness assists customers in choosing one brand over another when faced with

6156-557: Is 5 pigs for every Dane. Pig production is still increasing. Pig production grew from 17.7 million to 21.4 million in the decade up to 2002 and reached 24.7 million in 2004. Future growth is planned at 2% per year. 75% of this production goes to export. In the 19th century, Denmark's main food export was grain to the UK, but it was outcompeted by the United States and Russia and began to switch to pigs and butter from dairy herds. English Large White pigs were exported to Denmark in

6327-413: Is a brand's personality . Quite literally, one can easily describe a successful brand identity as if it were a person. This form of brand identity has proven to be the most advantageous in maintaining long-lasting relationships with consumers, as it gives them a sense of personal interaction with the brand Collectively, all four forms of brand identification help to deliver a powerful meaning behind what

6498-420: Is a collection of individual components, such as a name, a design, a set of images, a slogan, a vision, writing style, a particular font or a symbol etc. which sets the brand aside from others. For a company to exude a strong sense of brand identity, it must have an in-depth understanding of its target market, competitors and the surrounding business environment. Brand identity includes both the core identity and

6669-403: Is a fundamental asset to a brand's equity , the worth of a brand's identity would become obsolete without ongoing brand communication. Integrated marketing communications (IMC) relates to how a brand transmits a clear consistent message to its stakeholders . Five key components comprise IMC: The effectiveness of a brand's communication is determined by how accurately the customer perceives

6840-433: Is a management technique that ascribes a monetary value to a brand. The word brand , originally meaning a burning piece of wood, comes from a Middle English brand , meaning "torch", from an Old English brand . It became to also mean the mark from burning with a branding iron. Branding and labeling have an ancient history. Branding probably began with the practice of branding livestock to deter theft. Images of

7011-469: Is a precondition to purchasing. That is, customers will not consider a brand if they are not aware of it. Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods. Successful brands are those that consistently generate a high level of brand awareness, as this can be the pivotal factor in securing customer transactions. Various forms of brand awareness can be identified. Each form reflects

Danish Bacon - Misplaced Pages Continue

7182-544: Is a product of its mild but changeable climate which is free of extremes in temperature. Much of Ireland was woodland until the end of the Middle Ages . Today, woodland makes up about 10% of the island, compared with a European average of over 33%, with most of it being non-native conifer plantations. The Irish climate is influenced by the Atlantic Ocean and thus very moderate, and winters are milder than expected for such

7353-410: Is a relatively new approach [Phelps et al., 2004] identified to communicate with consumers. One popular method of eWOM involves social networking sites (SNSs) such as Twitter . A study found that consumers classed their relationship with a brand as closer if that brand was active on a specific social media site (Twitter). Research further found that the more consumers "retweeted" and communicated with

7524-538: Is accepted that such movements are notoriously difficult to identify. Historical linguists are skeptical that this method alone could account for the absorption of Celtic language, with some saying that an assumed processual view of Celtic linguistic formation is 'an especially hazardous exercise'. Genetic lineage investigation into the area of Celtic migration to Ireland has led to findings that showed no significant differences in mitochondrial DNA between Ireland and large areas of continental Europe, in contrast to parts of

7695-605: Is extant in Ireland as a voluntary donation. In turn, Henry assumed the title of Lord of Ireland which Henry conferred on his younger son, John Lackland , in 1185. This defined the Anglo-Norman administration in Ireland as the Lordship of Ireland . When Henry's successor died unexpectedly in 1199, John inherited the crown of England and retained the Lordship of Ireland. Over the century that followed, Norman feudal law gradually replaced

7866-442: Is one of the initial phases of brand awareness and validates whether or not a customer remembers being pre-exposed to the brand. Brand recognition (also known as aided brand recall ) refers to consumers' ability to correctly differentiate a brand when they come into contact with it. This does not necessarily require consumers to identify or recall the brand name. When customers experience brand recognition, they are triggered by either

8037-597: Is part of the United Kingdom . As of 2022, the population of the entire island is just over 7 million, with 5.1 million in the Republic of Ireland and 1.9 million in Northern Ireland, ranking it the second-most populous island in Europe after Great Britain. The geography of Ireland comprises relatively low-lying mountains surrounding a central plain, with several navigable rivers extending inland. Its lush vegetation

8208-509: Is produced through the farmer-owned co-operative Danish Crown . The co-operative system has low costs because of the scale (25 million pigs per year) and the elimination of the need for markets. Most of the production is for export. Danish pig exports started to the UK in the mid-19th century when exporting to Germany became difficult and have grown ever since despite attempts by UK domestic producers and other importers to compete. They have not been able to keep pace with Danish modernisation of

8379-647: Is separated from Great Britain to its east by the North Channel , the Irish Sea , and St George's Channel . Ireland is the second-largest island of the British Isles , the third-largest in Europe, and the twentieth-largest in the world. Geopolitically, the island is divided between the Republic of Ireland (officially named Ireland ), a sovereign state covering five-sixths of the island, and Northern Ireland , which

8550-406: Is stronger than brand recognition, as the brand must be firmly cemented in the consumer's memory to enable unassisted remembrance. This gives the company huge advantage over its competitors because the customer is already willing to buy or at least know the company offering available in the market. Thus, brand recall is a confirmation that previous branding touchpoints have successfully fermented in

8721-564: Is the herbal paste known as chyawanprash , consumed for its purported health benefits and attributed to a revered rishi (or seer) named Chyawan. One well-documented early example of a highly developed brand is that of White Rabbit sewing needles, dating from China's Song dynasty (960 to 1127 CE). A copper printing plate used to print posters contained a message which roughly translates as: "Jinan Liu's Fine Needle Shop: We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time." The plate also includes

SECTION 50

#1733132526578

8892-561: Is unclear. However, a number of finds of Roman coins have been made, for example at the Iron Age settlement of Freestone Hill near Gowran and Newgrange . Ireland continued as a patchwork of rival kingdoms; however, beginning in the 7th century, a concept of national kingship gradually became articulated through the concept of a High King of Ireland . Medieval Irish literature portrays an almost unbroken sequence of high kings stretching back thousands of years, but some modern historians believe

9063-676: The Lebor Gabála Érenn , a medieval Christian pseudo-history of Ireland, along with the presence of Celtic culture, language and artefacts found in Ireland such as Celtic bronze spears, shields, torcs and other finely crafted Celtic associated possessions. The theory holds that there were four separate Celtic invasions of Ireland. The Priteni were said to be the first, followed by the Belgae from northern Gaul and Britain. Later, Laighin tribes from Armorica (present-day Brittany) were said to have invaded Ireland and Britain more or less simultaneously. Lastly,

9234-608: The Act of Settlement 1701 . Daniel O'Connell led a subsequent campaign, for the repeal of the Act of Union, which failed. Later in the century, Charles Stewart Parnell and others campaigned for autonomy within the Union, or " Home Rule ". Unionists, especially those located in Ulster, were strongly opposed to Home Rule, which they thought would be dominated by Catholic interests. After several attempts to pass

9405-624: The Duke of Wellington . Steering the Catholic Relief Bill through Parliament, aided by future prime minister Robert Peel , Wellington prevailed upon a reluctant George IV to sign the Bill and proclaim it into law. George's father had opposed the plan of the earlier Prime Minister, Pitt the Younger , to introduce such a bill following the Union of 1801, fearing Catholic Emancipation to be in conflict with

9576-745: The European Economic Community . Following a referendum vote in 2016, the United Kingdom, Northern Ireland included, left the European Union (EU) in 2020. Northern Ireland was granted a limited special status and allowed to operate within the EU single market for goods without being in the European Union. Irish culture has had a significant influence on other cultures, especially in the field of literature . Alongside mainstream Western culture ,

9747-539: The Irish parliament passed the Statutes of Kilkenny in 1367. These were a set of laws designed to prevent the assimilation of the Normans into Irish society by requiring English subjects in Ireland to speak English, follow English customs and abide by English law. By the end of the 15th century, central English authority in Ireland had all but disappeared, and a renewed Irish culture and language, albeit with Norman influences,

9918-583: The Milesians ( Gaels ) were said to have reached Ireland from either northern Iberia or southern Gaul. It was claimed that a second wave named the Euerni, belonging to the Belgae people of northern Gaul, began arriving about the sixth century BC. They were said to have given their name to the island. The theory was advanced in part because of the lack of archaeological evidence for large-scale Celtic immigration, though it

10089-468: The Protestant Ascendancy . The " Great Frost " struck Ireland and the rest of Europe between December 1739 and September 1741, after a decade of relatively mild winters. The winters destroyed stored crops of potatoes and other staples, and the poor summers severely damaged harvests. This resulted in the famine of 1740 . An estimated 250,000 people (about one in eight of the population) died from

10260-761: The Qin dynasty (221-206 BCE); large numbers of seals survive from the Harappan civilization of the Indus Valley (3,300–1,300 BCE) where the local community depended heavily on trade; cylinder seals came into use in Ur in Mesopotamia in around 3,000 BCE, and facilitated the labelling of goods and property; and the use of maker's marks on pottery was commonplace in both ancient Greece and Rome. Identity marks, such as stamps on ceramics, were also used in ancient Egypt. Diana Twede has argued that

10431-506: The UK pig with sows able to move freely. Danish farmers were paid a supplement to cover the additional cost of rearing UK pigs . Sow stalls were again criticised by celebrity chef Jamie Oliver in 2009 and the response from the Danish Bacon industry made it clear that they were still in use on some farms, but were all outphased before the EU deadline of 2013. Danish Bacon has been heavily promoted on British television. A 1999 advertisement caused

SECTION 60

#1733132526578

10602-735: The Wars of the Three Kingdoms and the Williamite War . Irish losses during the Wars of the Three Kingdoms (which, in Ireland, included the Irish Confederacy and the Cromwellian conquest of Ireland ) are estimated to include 20,000 battlefield casualties. 200,000 civilians are estimated to have died as a result of a combination of war-related famine, displacement, guerrilla activity and pestilence throughout

10773-474: The "consumer packaging functions of protection, utility and communication have been necessary whenever packages were the object of transactions". She has shown that amphorae used in Mediterranean trade between 1,500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality. The systematic use of stamped labels dates from around

10944-478: The "cool" factor. This began the modern practice now known as branding , where the consumers buy the brand instead of the product and rely on the brand name instead of a retailer's recommendation. The process of giving a brand "human" characteristics represented, at least in part, a response to consumer concerns about mass-produced goods. The Quaker Oats Company began using the image of the Quaker Man in place of

11115-400: The "…potential to add positive – or suppress negative – associations to the brand's equity" Thus, a brand's IMC should cohesively deliver positive messages through appropriate touch points associated with its target market. One methodology involves using sensory stimuli touch points to activate customer emotion. For example, if a brand consistently uses a pleasant smell as a primary touchpoint,

11286-609: The 1690s, a system of Protestant English rule was designed to materially disadvantage the Catholic majority and Protestant dissenters , and was extended during the 18th century. With the Acts of Union in 1801, Ireland became a part of the United Kingdom . A war of independence in the early 20th century was followed by the partition of the island , leading to the creation of the Irish Free State , which became increasingly sovereign over

11457-638: The 17th century left a deep sectarian division in Ireland. Religious allegiance now determined the perception in law of loyalty to the Irish King and Parliament. After the passing of the Test Act 1672 , and the victory of the forces of the dual monarchy of William and Mary over the Jacobites , Roman Catholics and nonconforming Protestant Dissenters were barred from sitting as members in the Irish Parliament. Under

11628-510: The 1st century CE. The use of hallmarks , a type of brand, on precious metals dates to around the 4th century CE. A series of five marks occurs on Byzantine silver dating from this period. Some of the earliest use of maker's marks, dating to about 1,300 BCE, have been found in India. The oldest generic brand in continuous use, known in India since the Vedic period ( c.  1100 BCE to 500 BCE),

11799-473: The 21st century, hence branding is among a few remaining forms of product differentiation . Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. When a customer is familiar with a brand or favors it incomparably over its competitors, a corporation has reached a high level of brand equity. Brand owners manage their brands carefully to create shareholder value . Brand valuation

11970-606: The 6th century BCE. A vase manufactured around 490 BCE bears the inscription " Sophilos painted me", indicating that the object was both fabricated and painted by a single potter. Branding may have been necessary to support the extensive trade in such pots. For example, 3rd-century Gaulish pots bearing the names of well-known potters and the place of manufacture (such as Attianus of Lezoux , Tetturo of Lezoux and Cinnamus of Vichy ) have been found as far away as Essex and Hadrian's Wall in England. English potters based at Colchester and Chichester used stamps on their ceramic wares by

12141-583: The 9th century, waves of Viking raiders plundered Irish monasteries and towns. These raids added to a pattern of raiding and endemic warfare that was already deep-seated in Ireland. The Vikings were involved in establishing most of the major coastal settlements in Ireland: Dublin , Limerick , Cork , Wexford , Waterford , as well as other smaller settlements. On 1 May 1169, an expedition of Cambro-Norman knights, with an army of about 600 men, landed at Bannow Strand in present-day County Wexford . It

12312-547: The EU-wide phasing out of sow stalls in 2013. Most Danish pig farms are members of one of two large farmer-owned co-operatives which account for 95% of pigs slaughtered. The largest of these is Danish Crown , which alone accounts for 90%. All export is through these two co-operatives. A number of smaller slaughterhouses operate outside this system for domestic supply, but none have a licence to export. Costs are high in Denmark and

12483-590: The English church at the time, the Catholic Church , was published in 1216 and the Parliament of Ireland was founded in 1297. From the mid-14th century, after the Black Death , Norman settlements in Ireland went into a period of decline. The Norman rulers and the Gaelic Irish elites intermarried and the areas under Norman rule became Gaelicised . In some parts, a hybrid Hiberno-Norman culture emerged. In response,

12654-629: The Gaelic Brehon Law across large areas, so that by the late 13th century the Norman-Irish had established a feudal system throughout much of Ireland. Norman settlements were characterised by the establishment of baronies, manors, towns and the seeds of the modern county system. A version of Magna Carta (the Great Charter of Ireland ), substituting Dublin for London and the Irish Church for,

12825-559: The German ban on live pigs. Koopmann refused to do business with the co-operatives, calling the movement "a sick idea". They worked closely with Denny & Co. of London—the Denny family were a major bacon manufacturer in Ireland and between them they controlled a large portion of the UK market. Denny's took over Koopmann's when the latter got into debt in 1894. Denny's never managed to get on top of

12996-449: The Germans or were even sunk. 6,500 tonnes of bacon were lost in this way. The occupation of Denmark by the Germans in 1940 put a stop to exporting to Britain altogether. Attempts were made to modernise British bacon production along Danish lines in the 1930s, but this was not altogether successful at displacing Danish bacon, despite trade restrictions being imposed. Danish bacon remained

13167-553: The Irish "already believing in Christ". The same chronicle records that Saint Patrick , Ireland's best known patron saint , arrived the following year. There is continued debate over the missions of Palladius and Patrick, but the consensus is that they both took place and that the older druid tradition collapsed in the face of the new religion. Irish Christian scholars excelled in the study of Latin and Greek learning and Christian theology. In

13338-637: The Irish Volunteers' name and opposed Ireland's involvement in the war. The Easter Rising of 1916 was carried out by the latter group together with a smaller socialist militia, the Irish Citizen Army . The British response, executing fifteen leaders of the Rising over a period of ten days and imprisoning or interning more than a thousand people, turned the mood of the country in favour of the rebels. Support for Irish republicanism increased further due to

13509-746: The Late Bronze Age was part of a maritime trading-network culture called the Atlantic Bronze Age that also included Britain, western France and Iberia, and that this is where Celtic languages developed. This contrasts with the traditional view that their origin lies in mainland Europe with the Hallstatt culture . The long-standing traditional view is that the Celtic language, Ogham script and culture were brought to Ireland by waves of invading or migrating Celts from mainland Europe. This theory draws on

13680-474: The Medieval period. British silversmiths introduced hallmarks for silver in 1300. Some brands still in existence as of 2018 date from the 17th, 18th, and 19th centuries' period of mass-production. Bass Brewery , the British brewery founded in 1777, became a pioneer in international brand marketing. Many years before 1855, Bass applied a red triangle to casks of its pale ale. In 1876, its red-triangle brand became

13851-466: The UK. The Federation of Danish Co-operative Bacon Factories (De samvirkende danske Andels-Svineslagterier, from 1932 just Danske Slagterier) was formed in 1897, known in the UK as the Danish Bacon and Meat Council. The latter was responsible for UK marketing activities and promoted the Danish Bacon brand. From 1908 Danish law insisted that meat exports be slaughtered in public slaughterhouses . Bacon

14022-611: The United Kingdom, which it immediately exercised. Additionally, Members of the Free State Parliament were required to swear an oath of allegiance to the Constitution of the Irish Free State and make a statement of faithfulness to the king. Disagreements over these provisions led to a split in the nationalist movement and a subsequent Irish Civil War between the new government of the Irish Free State and those opposed to

14193-571: The Y-chromosome pattern. When taking both into account, a study concluded that modern Celtic speakers in Ireland could be thought of as European "Atlantic Celts" showing a shared ancestry throughout the Atlantic zone from northern Iberia to western Scandinavia rather than substantially central European. In 2012, research showed that the occurrence of genetic markers for the earliest farmers was almost eliminated by Beaker-culture immigrants: they carried what

14364-555: The alleged Papal Bull Laudabiliter , issued by an Englishman, Adrian IV , in 1155. The document apparently encouraged Henry to take control in Ireland in order to oversee the financial and administrative reorganisation of the Irish Church and its integration into the Roman Church system. Some restructuring had already begun at the ecclesiastical level following the Synod of Kells in 1152. There has been significant controversy regarding

14535-476: The atrium, and bearing labels as follows: Scaurus' fish sauce was known by people across the Mediterranean to be of very high quality, and its reputation traveled as far away as modern France. In both Pompeii and nearby Herculaneum, archaeological evidence also points to evidence of branding and labeling in relatively common use across a broad range of goods. Wine jars, for example, were stamped with names, such as "Lassius" and "L. Eumachius"; probably references to

14706-478: The authenticity of Laudabiliter , and there is no general agreement as to whether the bull was genuine or a forgery. Further, it had no standing in the Irish legal system. In 1172, Pope Alexander III further encouraged Henry to advance the integration of the Irish Church with Rome. Henry was authorised to impose a tithe of one penny per hearth as an annual contribution. This church levy, called Peter's Pence ,

14877-440: The authorities, counterintelligence was a fundamental line of defence. With a regular army of only slightly over seven thousand men at the start of the war, and with limited supplies of modern weapons, the state would have had great difficulty in defending itself from invasion from either side in the conflict. Large-scale emigration marked most of the post-WWII period (particularly during the 1950s and 1980s), but beginning in 1987

15048-494: The authority of bishops and priests. Second, the mishandling of the paedophile scandals humiliated the Church, whose bishops seemed less concerned with the victims and more concerned with covering up for errant priests. Third, prosperity brought hedonism and materialism that undercut the ideals of saintly poverty. The financial crisis that began in 2008 dramatically ended this period of boom. GDP fell by 3% in 2008 and by 7.1% in 2009,

15219-515: The barrels used, effectively using a corporate trademark as a quasi-brand. Factories established following the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market—that is, to customers previously familiar only with locally produced goods. It became apparent that a generic package of soap had difficulty competing with familiar, local products. Packaged-goods manufacturers needed to convince

15390-427: The beginnings of brand management. This trend continued to the 1980s, and as of 2018 is quantified by marketers in concepts such as brand value and brand equity . Naomi Klein has described this development as "brand equity mania". In 1988, for example, Philip Morris Companies purchased Kraft Foods Inc. for six times what the company was worth on paper. Business analysts reported that what they really purchased

15561-401: The brand and is termed the consumer's brand experience . The brand is often intended to create an emotional response and recognition, leading to potential loyalty and repeat purchases. The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image , is a symbolic construct created within the minds of people, consisting of all

15732-412: The brand has a much higher chance of creating a positive lasting effect on its customers' senses as well as memory. Another way a brand can ensure that it is utilizing the best communication channel is by focusing on touchpoints that suit particular areas associated with customer experience . As suggested Figure 2, certain touch points link with a specific stage in customer-brand-involvement. For example,

15903-413: The brand or on the basis of the reputation of the brand owner. Brand awareness involves a customer's ability to recall and/or recognize brands, logos, and branded advertising. Brands help customers to understand which brands or products belong to which product or service category. Brands assist customers to understand the constellation of benefits offered by individual brands, and how a given brand within

16074-425: The brand". Touch points represent the channel stage in the traditional communication model, where a message travels from the sender to the receiver. Any point where a customer has an interaction with the brand - whether watching a television advertisement, hearing about a brand through word of mouth or even noticing a branded license plate – defines a touchpoint. According to Dahlen et al. (2010), every touchpoint has

16245-400: The brand's intended message through its IMC. Although IMC is a broad strategic concept, the most crucial brand communication elements are pinpointed to how the brand sends a message and what touch points the brand uses to connect with its customers [Chitty 2005]. One can analyze the traditional communication model into several consecutive steps: When a brand communicates a brand identity to

16416-509: The brand, he or she is more likely to try other products offered by the company – such as chocolate-chip cookies, for example. Brand development, often performed by a design team , takes time to produce. A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category. A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers,

16587-455: The brand. In 2012 Riefler stated that if the company communicating a brand is a global organization or has future global aims, that company should look to employ a method of communication that is globally appealing to their consumers, and subsequently choose a method of communication with will be internationally understood. One way a company can do this involves choosing a product or service's brand name, as this name will need to be suitable for

16758-594: The branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realized that the brand provided information about origin as well as about ownership, and could serve as a guide to quality. Branding was adapted by farmers, potters, and traders for use on other types of goods such as pottery and ceramics. Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions. Seals , which acted as quasi-brands, have been found on early Chinese products of

16929-491: The co-operatives outnumbered private enterprises. By this time the export of live pigs had almost ceased, being replaced by export of pork and bacon. There followed intense competition between the co-operatives and private producers, with the co-operatives eventually winning out. The co-operatives had competition from foreign investors as well as indigenous enterprises. The first of these was I. D. Koopmann of Hamburg, who bought and opened new bacon factories in order to get around

17100-614: The co-operatives, but they held on in Denmark until 1968 when they finally sold what was left of the Danish operation to the Federation of Danish Co-operatives. One co-operative group and another major foreign player, was a competitor of the Danish co-operatives. This was the English Co-operative Wholesale Society (CWS). The CWS had depots in Denmark from 1881, taking advantage of the refusal of London dealers to buy from

17271-615: The co-operatives. From 1899, however, they started setting up their own manufacturing in Denmark. Production grew until 1930 but then slowly declined and CWS started selling up in 1971. The Danish Bacon brand first made an appearance in the UK when the Danish Bacon Agency Limited (later, the Danish Bacon Company, now a brand of Danish Crown ) was set up in the Port of London by the cooperatives in 1902 to handle exports to

17442-501: The consumer through branding. Producers began by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality. Not all historians agree that these markings are comparable with modern brands or labels, with some suggesting that the early pictorial brands or simple thumbprints used in pottery should be termed proto-brands while other historians argue that

17613-403: The curing process and increasing centralisation. Denmark now concentrates on pig production and has moved bacon curing and packing to other countries. Such bacon is sold as Danish, somewhat controversially, even within Denmark itself. Pigs for the UK market were reared separately to a UK specification, mostly because of UK concerns over pig welfare in Denmark. This separation ceased following

17784-556: The development of the linen industry, Ireland was largely passed over by the Industrial Revolution , partly because it lacked coal and iron resources and partly because of the impact of the sudden union with the structurally superior economy of England, which saw Ireland as a source of agricultural produce and capital. The Great Famine of 1845–1851 devastated Ireland, as in those years Ireland's population fell by one-third. More than one million people died from starvation and disease, with an additional million people emigrating during

17955-536: The early nineteenth century. From 1840 to 1870 grain was almost half of Denmark's exports, but by 1900 this had fallen to under 3 per cent. Denmark exported bacon to the United Kingdom from at least 1847, when flitches of bacon were specially prepared for the English market, but had no large-scale production until 1864, when the Second Schleswig War made export of live pigs to Hamburg , where up to then they had been slaughtered and cured, impossible and Denmark

18126-455: The economy improved, and the 1990s saw the beginning of substantial economic growth. This period of growth became known as the Celtic Tiger . The Republic's real GDP grew by an average of 9.6% per annum between 1995 and 1999, in which year the Republic joined the euro . In 2000, it was the sixth-richest country in the world in terms of GDP per capita. Historian R. F. Foster argues the cause

18297-460: The emerging Penal Laws , Irish Roman Catholics and Dissenters were increasingly deprived of various civil rights, even the ownership of hereditary property. Additional regressive punitive legislation followed in 1703, 1709 and 1728. This completed a comprehensive systemic effort to materially disadvantage Roman Catholics and Protestant Dissenters while enriching a new ruling class of Anglican conformists. The new Anglo-Irish ruling class became known as

18468-407: The ensuing pestilence and disease. The Irish government halted export of corn and kept the army in quarters but did little more. Local gentry and charitable organisations provided relief but could do little to prevent the ensuing mortality. In the aftermath of the famine, an increase in industrial production and a surge in trade brought a succession of construction booms. The population soared in

18639-516: The environment by associating with the brand. Aside from attributes and benefits, a brand's identity may also involve branding to focus on representing its core set of values . If a company is seen to symbolize specific values, it will, in turn, attract customers who also believe in these values. For example, Nike's brand represents the value of a " just do it " attitude. Thus, this form of brand identification attracts customers who also share this same value. Even more extensive than its perceived values

18810-414: The extended identity. The core identity reflects consistent long-term associations with the brand; whereas the extended identity involves the intricate details of the brand that help generate a constant motif. According to Kotler et al. (2009), a brand's identity may deliver four levels of meaning: A brand's attributes are a set of labels with which the corporation wishes to be associated. For example,

18981-527: The famine, mostly to the United States and Canada. In the century that followed, an economic depression caused by the famine resulted in a further million people emigrating. By the end of the decade, half of all immigration to the United States was from Ireland. The period of civil unrest that followed until the end of the 19th century is referred to as the Land War . Mass emigration became deeply entrenched and

19152-423: The findings were that texture and crispiness of the bacon were just as important as taste. Brand The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians , who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of

19323-613: The first attempt in 1799. According to contemporary documents and historical analysis, this was achieved through a considerable degree of bribery, with funding provided by the British Secret Service Office, and the awarding of peerages, places and honours to secure votes. Thus, the parliament in Ireland was abolished and replaced by a united parliament at Westminster in London, though resistance remained, as evidenced by Robert Emmet 's failed Irish Rebellion of 1803 . Aside from

19494-426: The first registered trademark issued by the British government. Guinness World Records recognizes Tate & Lyle (of Lyle's Golden Syrup ) as Britain's, and the world's, oldest branding and packaging, with its green-and-gold packaging having remained almost unchanged since 1885. Twinings tea has used the same logo – capitalized font beneath a lion crest – since 1787, making it

19665-466: The following decades until it declared a republic in 1948 ( Republic of Ireland Act, 1948) and Northern Ireland, which remained a part of the United Kingdom. Northern Ireland saw much civil unrest from the late 1960s until the 1990s . This subsided following the Good Friday Agreement in 1998. In 1973, both the Republic of Ireland and the United Kingdom, with Northern Ireland as part of it, joined

19836-642: The fourth century BCE. In largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality. David Wengrow has argued that branding became necessary following the urban revolution in ancient Mesopotamia in the 4th century BCE, when large-scale economies started mass-producing commodities such as alcoholic drinks, cosmetics and textiles. These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to

20007-471: The general progress of the expedition. He wanted to re-exert royal authority over the invasion which was expanding beyond his control. Henry successfully re-imposed his authority over Strongbow and the Cambro-Norman warlords and persuaded many of the Irish kings to accept him as their overlord, an arrangement confirmed in the 1175 Treaty of Windsor . The invasion was legitimised by reference to provisions of

20178-623: The geneticist David Reich , who says: "British and Irish skeletons from the Bronze Age that followed the Beaker period had at most 10 per cent ancestry from the first farmers of these islands, with other 90 per cent from people like those associated with the Bell Beaker culture in the Netherlands." He suggests that it was Beaker users who introduced an Indo-European language, represented here by Celtic (i.e.

20349-472: The growth in population following the Industrial Revolution meant that the country was no longer self-sufficient in food, but there was an increasing demand from a more affluent working class. The pig population grew from 442,441 in 1871 to nearly 2.5 million in 1914. At the time, British workers on average pay consumed bacon two to three times a week, and bacon and eggs became the traditional British breakfast . This had previously been quite unaffordable for

20520-446: The industry there is highly regulated, but the country has nevertheless developed a competitive advantage through large-scale integrated organisation by its co-operatives. There are no markets or auctions in this system. Prices are set on a weekly basis by a committee of Danske Slagterier, thus making a large saving on transportation costs as there is less need to move animals around. About 25 million pigs are slaughtered per year, which

20691-436: The information and expectations associated with a product, with a service, or with the companies providing them. Marketers or product managers that responsible for branding, seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics, which make it special or unique. A brand can, therefore, become one of

20862-415: The island has been shown, with evidence for Mesolithic communities around the island. Some time before 4,000 BC, Neolithic settlers introduced cereal cultivars , domesticated animals such as cattle and sheep, built large timber buildings, and stone monuments. The earliest evidence for farming in Ireland or Great Britain is from Ferriter's Cove , County Kerry , where a flint knife, cattle bones and

21033-507: The island with an estimated 30,000 dead. As a direct result of the 1798 rebellion in its aftermath in 1800, the British and Irish parliaments both passed Acts of Union that, with effect from 1 January 1801, merged the Kingdom of Ireland and the Kingdom of Great Britain to create a United Kingdom of Great Britain and Ireland . The passage of the Act in the Irish Parliament was ultimately achieved with substantial majorities, having failed on

21204-494: The late 8th century to early 11th century AD Viking raids and settlement took place culminating in the Battle of Clontarf on 23 April 1014 which resulted in the ending of Viking power in Ireland. Following the 12th century Anglo-Norman invasion , England claimed sovereignty. However, English rule did not extend over the whole island until the 16th–17th century Tudor conquest , which led to colonisation by settlers from Britain . In

21375-549: The latter part of this century and the architectural legacy of Georgian Ireland was built. In 1782, Poynings' Law was repealed, giving Ireland legislative independence from Great Britain for the first time since 1495. The British government, however, still retained the right to nominate the government of Ireland without the consent of the Irish parliament. In 1798, members of the Protestant Dissenter tradition (mainly Presbyterian ) made common cause with Roman Catholics in

21546-430: The literature on branding suggests that consumers prefer brands with personalities that are congruent with their own. Consumers may distinguish the psychological aspect (brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand) of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with

21717-476: The local names for the islands at the time. The earlier names, in contrast , were likely to have been coined before direct contact with local peoples was made. The Romans referred to Ireland by this name too in its Latinised form, Hibernia , or Scotia . Ptolemy records sixteen nations inhabiting every part of Ireland in 100 AD. The relationship between the Roman Empire and the kingdoms of ancient Ireland

21888-419: The logo for go.com . Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall ) is the ability of the customer retrieving the brand correctly from memory. Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to satisfy that need. This level of brand awareness

22059-601: The many carved stone crosses that still dot the island today. A mission founded in 563 on Iona by the Irish monk Saint Columba began a tradition of Irish missionary work that spread Celtic Christianity and learning to Scotland , England and the Frankish Empire on continental Europe after the fall of Rome. These missions continued until the late Middle Ages , establishing monasteries and centres of learning, producing scholars such as Sedulius Scottus and Johannes Eriugena and exerting much influence in Europe. From

22230-473: The market that the public could place just as much trust in the non-local product. Gradually, manufacturers began using personal identifiers to differentiate their goods from generic products on the market. Marketers generally began to realize that brands, to which personalities were attached, outsold rival brands. By the 1880s, large manufacturers had learned to imbue their brands' identity with personality traits such as youthfulness, fun, sex appeal, luxury or

22401-540: The marketplace that it aims to enter. It is important that if a company wishes to develop a global market, the company name will also need to be suitable in different cultures and not cause offense or be misunderstood. When communicating a brand, a company needs to be aware that they must not just visually communicate their brand message and should take advantage of portraying their message through multi-sensory information. One article suggests that other senses, apart from vision, need to be targeted when trying to communicate

22572-400: The minds of its consumers. Marketing-mix modeling can help marketing leaders optimize how they spend marketing budgets to maximize the impact on brand awareness or on sales. Managing brands for value creation will often involve applying marketing-mix modeling techniques in conjunction with brand valuation . Brands typically comprise various elements, such as: Although brand identity

22743-800: The monastic culture that followed the Christianisation of Ireland, Latin and Greek learning was preserved in Ireland during the Early Middle Ages in contrast to elsewhere in Western Europe, where the Dark Ages followed the Fall of the Western Roman Empire . The arts of manuscript illumination , metalworking and sculpture flourished and produced treasures such as the Book of Kells , ornate jewellery and

22914-433: The most enduring campaigns of the 20th-century. Brand advertisers began to imbue goods and services with a personality, based on the insight that consumers searched for brands with personalities that matched their own. Effective branding, attached to strong brand values, can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts

23085-579: The most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace . This means that building a strong brand helps to distinguish a product from similar ones and differentiate it from competitors. The art of creating and maintaining a brand is called brand management . The orientation of an entire organization towards its brand is called brand orientation . Brand orientation develops in response to market intelligence . Careful brand management seeks to make products or services relevant and meaningful to

23256-549: The name of the producer. The use of identity marks on products declined following the fall of the Roman Empire . In the European Middle Ages , heraldry developed a language of visual symbolism which would feed into the evolution of branding, and with the rise of the merchant guilds the use of marks resurfaced and was applied to specific types of goods. By the 13th century, the use of maker's marks had become evident on

23427-572: The ninth century. The etymology of Ériu is disputed but may derive from the Proto-Indo-European root * h2uer , referring to flowing water. During the last glacial period , and until about 16,000 BC, much of Ireland was periodically covered in ice. The relative sea level was less than 50m lower resulting in an ice bridge (but not a land bridge ) forming between Ireland and Great Britain. By 14,000 BC this ice bridge existed only between Northern Ireland and Scotland and by 12,000 BC Ireland

23598-582: The ongoing war in Europe, as well as the Conscription Crisis of 1918 . The pro-independence republican party, Sinn Féin , received overwhelming endorsement in the general election of 1918 , and in 1919 proclaimed an Irish Republic , setting up its own parliament ( Dáil Éireann ) and government. Simultaneously the Volunteers, which became known as the Irish Republican Army (IRA), launched

23769-400: The population continued to decline until the mid-20th century. Immediately prior to the famine the population was recorded as 8.2 million by the 1841 census . The population has never returned to this level since. The population continued to fall until 1961; County Leitrim was the final Irish county to record a population increase post-famine, in 2006. The 19th and early 20th centuries saw

23940-521: The potential defence of Northern Ireland. Despite their country's neutrality, approximately 50,000 volunteers from independent Ireland joined the British forces during the war, four being awarded Victoria Crosses . The German intelligence was also active in Ireland. Its operations ended in September 1941 when police made arrests based on surveillance carried out on the key diplomatic legations in Dublin. To

24111-473: The presence of these simple markings does not imply that mature brand management practices operated. Scholarly studies have found evidence of branding, packaging, and labeling in antiquity. Archaeological evidence of potters' stamps has been found across the breadth of the Roman Empire and in ancient Greece . Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. Pottery marking had become commonplace in ancient Greece by

24282-436: The principal crops. The Bronze Age began around 2,500 BC, with technology changing people's everyday lives during this period through innovations such as the wheel, harnessing oxen , weaving textiles , brewing alcohol and metalworking , which produced new weapons and tools, along with fine gold decoration and jewellery, such as brooches and torcs . How and when the island became Celtic has been debated for close to

24453-429: The process, which can then take as little as six hours compared to 2–3 days for dry curing. There has been a growing movement by the co-operatives to centralise the slaughterhouse and bacon processing plants into ever larger establishments. The plants have been moved out of Denmark to more economically advantageous locations and this has partially happened to the slaughterhouses too, leaving Denmark to concentrate on just

24624-513: The producer's name. Roman glassmakers branded their works, with the name of Ennion appearing most prominently. One merchant that made good use of the titulus pictus was Umbricius Scaurus, a manufacturer of fish sauce (also known as garum ) in Pompeii, c.  35 CE . Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims. The mosaic depicts four different amphora, one at each corner of

24795-524: The product, the consumer lifestyle, and the endorser is important for the effectiveness of brand communication. Ireland in Europe  (dark grey) Ireland ( / ˈ aɪər l ə n d / IRE -lənd ; Irish : Éire [ˈeːɾʲə] ; Ulster-Scots : Airlann [ˈɑːrlən] ) is an island in the North Atlantic Ocean , in north-western Europe . It

24966-410: The quality standard against which their product was judged. Production methods moved from the traditional dry-curing process of rubbing salt, spices and sugar into the bacon to the less labour-intensive wet-curing process in which the bacon is left to soak in brine. Wet curing can also be used to increase the water content of the meat to add bulk and to add sodium nitrate and phosphates to shorten

25137-399: The raising of the pigs. In the 1960s, vacuum packing and automated slicing were introduced, which were carried out in plants in the UK. In the 1970s, mixed farms were still common, but farms then became more specialised in pig rearing and the process more industrialised. The number of farmer-owned co-operatives fell from 62 in 1962 to just two today. In 2001, 5% of bacon consumed in Denmark

25308-590: The rise of modern Irish nationalism , primarily among the Roman Catholic population. The pre-eminent Irish political figure after the Union was Daniel O'Connell . He was elected as Member of Parliament for Ennis in a surprise result and despite being unable to take his seat as a Roman Catholic . O'Connell spearheaded a vigorous campaign that was taken up by the Prime Minister, the Irish-born soldier and statesman,

25479-485: The scheme was constructed in the 8th century to justify the status of powerful political groupings by projecting the origins of their rule into the remote past. All of the Irish kingdoms had their own kings but were nominally subject to the high king. The high king was drawn from the ranks of the provincial kings and ruled also the royal kingdom of Meath , with a ceremonial capital at the Hill of Tara . The concept did not become

25650-465: The six counties of Ulster, which later became Northern Ireland. Before it could be implemented, however, the Act was suspended for the duration of the First World War . The Irish Volunteers split into two groups. The majority, approximately 175,000 in number, under John Redmond , took the name National Volunteers and supported Irish involvement in the war. A minority, approximately 13,000, retained

25821-421: The smell." It was criticised as tasteless, and since it ran in the daytime as well, many parents complained, leading the commission to prohibit the ad from being shown before 9pm. In 2007, the Danish Bacon and Meat Council commissioned research at Leeds University into what features make a perfect bacon butty (the researchers refused to use the term sandwich deeming this to be incorrect terminology). Among

25992-523: The treaty, led by Éamon de Valera . The civil war officially ended in May 1923 when de Valera issued a cease-fire order. During its first decade, the newly formed Irish Free State was governed by the victors of the civil war. When de Valera achieved power, he took advantage of the Statute of Westminster and political circumstances to build upon inroads to greater sovereignty made by the previous government. The oath

26163-476: The trend. By the early 1900s, trade press publications, advertising agencies , and advertising experts began producing books and pamphlets exhorting manufacturers to bypass retailers and to advertise directly to consumers with strongly branded messages. Around 1900, advertising guru James Walter Thompson published a housing advertisement explaining trademark advertising. This was an early commercial explanation of what scholars now recognize as modern branding and

26334-454: The war. A further 50,000 were sent into indentured servitude in the West Indies . Physician-general William Petty estimated that 504,000 Catholic Irish and 112,000 Protestant settlers died, and 100,000 people were transported, as a result of the war. If a prewar population of 1.5 million is assumed, this would mean that the population was reduced by almost half. The religious struggles of

26505-400: The way in which consumers had started to develop relationships with their brands in a social/psychological/anthropological sense. Advertisers began to use motivational research and consumer research to gather insights into consumer purchasing. Strong branded campaigns for Chrysler and Exxon /Esso, using insights drawn from research into psychology and cultural anthropology , led to some of

26676-460: The working class. By the end of the 19th century, 90% of Danish pig exports went to the UK and accounted for 20% of total Danish exports. This made Denmark the main supplier to the UK, replacing the U.S. which previously held that position. Danish Bacon still had more than 25% of the UK market in the 1980s. The first Danish farmer-owned co-operative bacon factory was established in 1887. There were soon more, and by 1897 there were dozens. By 1900

26847-417: The world's oldest in continuous use. A characteristic feature of 19th-century mass-marketing was the widespread use of branding, originating with the advent of packaged goods . Industrialization moved the production of many household items, such as soap , from local communities to centralized factories . When shipping their items, the factories would literally brand their logo or company insignia on

27018-535: The worst year since records began (although earnings by foreign-owned businesses continued to grow). The state has since experienced deep recession, with unemployment, which doubled during 2009, remaining above 14% in 2012. Northern Ireland resulted from the division of the United Kingdom by the Government of Ireland Act 1920 , and until 1972 was a self-governing jurisdiction within the United Kingdom with its own parliament and prime minister. Northern Ireland, as part of

27189-473: Was a combination of a new sense of initiative and the entry of American corporations. He concludes the chief factors were low taxation, pro-business regulatory policies, and a young, tech-savvy workforce. For many multinationals, the decision to do business in Ireland was made easier still by generous incentives from the Industrial Development Authority . In addition European Union membership

27360-506: Was abolished and in 1937 a new constitution was adopted. This completed a process of gradual separation from the British Empire that governments had pursued since independence. However, it was not until 1949 that the state was declared, officially, to be the Republic of Ireland . The state was neutral during World War II , but offered clandestine assistance to the Allies , particularly in

27531-524: Was again dominant. English Crown control remained relatively unshaken in an amorphous foothold around Dublin known as The Pale , and under the provisions of Poynings' Law of 1494, Irish Parliamentary legislation was subject to the approval of the English Privy Council . The title of King of Ireland was re-created in 1542 by Henry VIII , the then King of England , of the Tudor dynasty . English rule

27702-406: Was also inspected at Esbjerg and stamped to indicate disease free status and the number of the slaughterhouse. After 1908 it was declared free of all preservatives apart from salt and smoking. Danske Slagterier was absorbed into the Danish umbrella organisation for agricultural producers and food processors (Landbrug & Fødevarer) in 2009 and ceased to exist as a separate organisation. Through

27873-496: Was completely separated from Great Britain. Later, around 6,100 BC, Great Britain became separated from continental Europe. Until recently, the earliest evidence of human activity in Ireland was dated at 12,500 years ago, demonstrated by a butchered bear bone found in a cave in County Clare . Since 2021, the earliest evidence of human activity in Ireland is dated to 33,000 years ago. By about 8,000 BC, more sustained occupation of

28044-459: Was forced to do this locally. However, export to the UK only became significant after Germany , to whom Denmark had been exporting since the Middle Ages, erected trade barriers to (1879), and finally banned (1887), the import of live pigs. The lost German market amounted to almost 300,000 pigs per year and Denmark desperately needed to find a new market. The Danish imports were welcomed in the UK;

28215-475: Was helpful, giving the country lucrative access to markets that it had previously reached only through the United Kingdom, and pumping huge subsidies and investment capital into the Irish economy. Modernisation brought secularisation in its wake. The traditionally high levels of religiosity have sharply declined. Foster points to three factors: First, Irish feminism, largely imported from America with liberal stances on contraception, abortion and divorce, undermined

28386-538: Was imported. During 2004 and 2005, bacon production was moved to Germany and especially Poland , where costs are lower. This almost immediately resulted in imports climbing to 75% and the price falling to one-third of Danish-produced bacon. However, the product is still marketed as Danish bacon , since it is produced from Danish pigs. In Danish shops, it is not possible to buy conventionally produced Danish sliced bacon that has been sliced in Denmark. Danish consumers have expressed unhappiness with what they perceive to be

28557-531: Was introduced following a call in the late 1990s by William Hague , the leader of the British Conservative Party (at the time in opposition ) to ban Danish bacon. Hague claimed that the " sow stall " system used in Denmark put British pig farmers at a competitive disadvantage since they were not allowed to use this system under British animal welfare regulations. UK supermarkets responded by demanding improved pig welfare conditions, which resulted in

28728-550: Was led by Richard de Clare , known as 'Strongbow' owing to his prowess as an archer. The invasion, which coincided with a period of renewed Norman expansion, was at the invitation of Dermot Mac Murrough , King of Leinster . In 1166, Mac Murrough had fled to Anjou , France, following a war involving Tighearnán Ua Ruairc , of Breifne , and sought the assistance of the Angevin King Henry II , in recapturing his kingdom. In 1171, Henry arrived in Ireland in order to review

28899-625: Was reinforced and expanded in Ireland during the latter part of the 16th century, leading to the Tudor conquest of Ireland . A near-complete conquest was achieved by the turn of the 17th century, following the Nine Years' War and the Flight of the Earls . This control was consolidated during the wars and conflicts of the 17th century, including the English and Scottish colonisation in the Plantations of Ireland ,

29070-435: Was the brand name. With the rise of mass media in the early 20th century, companies adopted techniques that allowed their messages to stand out. Slogans , mascots , and jingles began to appear on radio in the 1920s and in early television in the 1930s . Soap manufacturers sponsored many of the earliest radio drama series, and the genre became known as soap opera . By the 1940s, manufacturers began to recognize

29241-469: Was then a new Y-chromosome R1b marker, believed to have originated in Iberia about 2,500 BC. The prevalence amongst modern Irish men of this mutation is a remarkable 84%, the highest in the world, and closely matched in other populations along the Atlantic fringes down to Spain. A similar genetic replacement happened with lineages in mitochondrial DNA. This conclusion is supported by recent research carried out by

#577422