79-531: Y2K is an Internet aesthetic based around products, styles, and fashion of the late 1990s and early 2000s . The name Y2K is derived from an abbreviation coined by programmer David Eddy for the year 2000 and its potential computer errors . The Y2K aesthetic can include synthetic or metallic materials, inflatable furniture, computer interfaces of the dotcom era , and parts of the McBling aesthetic. Originally, Y2K as an internet aesthetic retrospectively referred to
158-455: A fashion style , subculture , or music genre , that usually originates from the Internet or is popularized on it. Throughout the 2010s and 2020s, online aesthetics gained increasing popularity, specifically on social media platforms such as Tumblr , Pinterest , Instagram , and TikTok , and often were used by people to express their individuality and creativity. They can also be used to create
237-401: A retrofuturistic art movement, characterized by metallic materials, blobjects and reflective clothing. As the term "Y2K" garnered mainstream attention over the course of the 2020s, this term has since expanded to refer to 2000s fashion in general; the former definition of Y2K is sometimes known as Cybercore to differentiate itself from the latter. Y2K likely originates from "nowstalgia,"
316-467: A smart phone app or the web. Since its launch, TikTok has become one of the world's most popular social media platforms, using recommendation algorithms to connect content creators with new audiences. In April 2020, TikTok surpassed two billion mobile downloads worldwide. Cloudflare ranked TikTok the most popular website of 2021, surpassing Google . The popularity of TikTok has allowed viral trends in food and music to take off and increase
395-678: A "way to describe the coalescence of trends that materialize on TikTok , whether from teenagers experimenting with clothes they've thrifted from their local charity shop, from older folks revisiting the subcultural styles of their youth, or from professional and amateur trend watchers combining aesthetic clues into a single theory of what's coming next", adding "with the help of the supercharged TikTok algorithm that blasts viral content to millions of users within hours or days, these videos shape what mainstream culture considers stylish, which therefore can affect what we choose to wear ourselves." In July 2022, Sarah Spellings from Vogue stated that there
474-848: A backing track to the song. In response, began creating a "crowdsourced" project called Ratatouille the Musical . Since Mertzlufft's video, many new elements including costume design, additional songs, and a playbill have been created. On 1 January 2021, a full one-hour virtual presentation of Ratatouille the Musical premiered on TodayTix . It starred Titus Burgess as Remy, Wayne Brady as Django, Adam Lambert as Emile, Kevin Chamberlin as Gusteau, Andrew Barth Feldman as Linguini, Ashley Park as Colette, Priscilla Lopez as Mabel, Mary Testa as Skinner, and André De Shields as Ego. A viral TikTok trend known as " devious licks " involves students vandalizing or stealing school property and posting videos of
553-498: A backlash from users of Instagram, Spotify, and Twitter. In March 2022, The Washington Post reported that Facebook's owner Meta Platforms paid Targeted Victory—a consulting firm backed by supporters of the U.S. Republican Party —to coordinate lobbying and media campaigns against TikTok and portray it as "a danger to American children and society". Its efforts included asking local reporters to serve as "back channels" of anti-TikTok messages, writing opinion articles and letters to
632-535: A comeback in the 2020s among members of Generation Z . The academia aesthetic is an internet-based cultural and visual trend centered on themes of higher education, intellectual pursuits, and scholarly environments. Drawing inspiration from classical literature, historical periods, and collegiate lifestyles, it includes subgenres such as dark academia and light academia . These subcultures are defined by their distinct visual styles, thematic focuses, and influences from historical and literary traditions. Dark academia
711-400: A deal was confirmed between ByteDance and Oracle in which the latter will serve as a partner to provide cloud hosting. In November 2020, TikTok signed a licensing deal with Sony Music . In December 2020, Warner Music Group signed a licensing deal with TikTok. The advertising revenue of short video clips is lower than other social media: while users spend more time, American audience
790-459: A feature that allows users to add their own video to an existing video with the original content's audio, have sparked many of these trends. Many stars got their start on musical.ly , which merged with TikTok on 2 August 2018. These include Loren Gray , Baby Ariel , Zach King , Lisa and Lena , Jacob Sartorius , and many others. Loren Gray remained the most-followed individual on TikTok until Charli D'Amelio surpassed her on 25 March 2020. Gray's
869-421: A lighter visual tone. Coined on Tumblr in 2019 , light academia gained prominence in the early 2020s, appealing to those who sought an alternative to the somber and brooding qualities of dark academia. Some have described it as "cottagecore with more cosmopolitan elements," blending a rural charm with intellectual and artistic sophistication. Both dark and light academia have become significant subcultures within
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#1733135810083948-567: A limit on direct messages. The app expanded its parental controls feature called "Family Pairing" in September 2020 to provide parents and guardians with educational resources to understand what children on TikTok are exposed to. Content for the feature was created in partnership with online safety nonprofit, Internet Matters . In October 2021, TikTok launched a test feature that allows users to directly tip certain creators. Accounts of users that are of age, have at least 100,000 followers and agree to
1027-622: A major part in making " Old Town Road " by Lil Nas X one of the biggest songs of 2019 and the longest-running number-one song in the history of the US Billboard Hot 100 . TikTok has allowed many music artists to gain a wider audience, often including foreign fans. For example, despite never having toured in Asia, the band Fitz and the Tantrums developed a large following in South Korea following
1106-401: A major platform, in contrast to Warner Music, which had recently renewed its own licensing deal with TikTok. In March 2024, Universal Music Publishing Group removed its catalogue of 4 million compositions from TikTok. In April 2024, Taylor Swift 's music returned to the platform. The app has spawned numerous viral trends , internet celebrities , and music trends around the world. Duets,
1185-504: A model compared to how they fit on a typical consumer resonated with many who had believed that they were alone in their struggle. Content promoting cosmetic surgery is popular on TikTok and has spawned several viral trends on the platform. In December 2021, Plastic and Reconstructive Surgery , the journal of the American Society of Plastic Surgeons , published an article about the popularity of some plastic surgeons on TikTok. In
1264-670: A new app called TikTok Notes. The app is not released yet; however, TikTok confirmed it is being working on. TikTok Notes will be a direct competitor to Instagram for photo sharing. Jasmine Enberg, a principal social media analyst at eMarketer , observes that launching Notes as a separate app, instead of as a new feature in TikTok, may be done in response to regulatory and consumer scrutiny. On 18 April, Notes first released to users in Canada and Australia for limited testing. The mobile app allows users to create short videos, which often feature music in
1343-491: A phenomenon where culture changes so quickly that newer generations miss things from the recent past. The fast change in the 2000s came from the September 11 attacks , the war on terror and the 2000s' quick advancements in technology, such as the iPod and iPhone . Internet aesthetic An Internet aesthetic , also simply referred to as an aesthetic or microaesthetic , is a visual art style , sometimes accompanied by
1422-905: A resurgence took place on TikTok around 2021, part of the wave of interest for 2000s trends in fashion and design, led by nostalgia . McBling has some overlap with the Y2K aesthetic , with both even being called "Y2K" at times or used to refer to 2000s fashion in general. The E-Girl and E-Boy aesthetics gained popularity on TikTok in 2019 primarily by members of Generation Z . It is an evolution of emo , scene and mall goth fashion combined with Japanese street fashion (such as anime , cosplay , kawaii and lolita fashion ) and Korean street fashion (such as K-pop ). The E-Kid aesthetic often features bright hair colors, heavy and dark eye makeup, and accessories such as chain necklaces and beanies. Their wardrobe consists of oversized T-shirts, slim jeans, and checkered Vans shoes. According to Business Insider ,
1501-450: A sense of community and belonging among people who share the same interests. The term aesthetic has been described as being "totally divorced from its academic origins", and is commonly used as an adjective. Internet aesthetics refers to the distinctive visual styles, cultural themes, and design trends that emerge and proliferate online, often shaped by social media platforms, digital art, and virtual communities. These aesthetics encompass
1580-480: A series of order fulfillment centers in the US and is reportedly planning to start the new live shopping business before the end of the year. The Financial Times reported that TikTok will launch a video gaming channel, but the report was denied in a statement to Digiday , with TikTok instead aiming to be a social hub for the gaming community. According to data from app analytics group Sensor Tower, advertising on TikTok in
1659-401: A sharp increase in popularity. The indie kid aesthetic is characterized by overly saturated photos and " crop tops , baggy pants/jeans , tartan tennis skirts, tight-fitting tops, polo shirts, platform boots or sneakers, as well as skate brands in general", along with Monster Energy also being considered "a staple". Unlike the hipster subculture of the 2000s and early 2010s, indie kids of
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#17331358100831738-406: A specific video, over which it is placed in a small window that is movable around the screen. Its "duet" feature allows users to film a video aside from another video. The "duet" feature was another trademark of musical.ly . The duet feature is also only able to be used if both parties adjust the privacy settings. Videos that users do not want to post yet can be stored in their "drafts". The user
1817-447: A trend known as the #NoseJobCheck trend was going viral on TikTok. TikTok content creators used a specific audio on their videos while showing how their noses looked before and after having their rhinoplasty surgeries. By January 2021, the hashtag #nosejob had accumulated 1.6 billion views, #nosejobcheck had accumulated 1 billion views, and the audio used in the #NoseJobCheck trend had been used in 120,000 videos. In 2020, Charli D'Amelio,
1896-568: A variety of sources including news footage, social media, films, livestreams, and memes, often overlaid on usually emotionally rousing, somber, or ambient music. Y2K (or Cybercore) is an Internet aesthetic based on products, styles, and fashion of the late 1990s and early 2000s . The name Y2K is derived from an abbreviation coined by programmer David Eddy for the year 2000 and its potential computer errors . The Y2K aesthetic can include synthetic or metallic materials, blobjects , reflective clothing, inflatable furniture, and computer interfaces of
1975-914: A week after creating a Douyin account. TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok. This content amassed popularity in 2020 during the COVID-19 pandemic , given that many were inclined to eat at home while simultaneously turning to social media as a form of entertainment. While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes. Users often refer to food-related content as "FoodTok." "Midsize" fashion gained greater exposure on TikTok after many creators opened up about not able to find clothing sizes that fit them well. Women's apparel can roughly be divided into petite, straight, and plus sizes, leaving gaps in between. Realistic videos about how differently pieces of garment fit on
2054-429: A wide range of creative expressions, including color palettes, typography, imagery, and motifs, which are frequently associated with specific subcultures or online movements. Common examples include vaporwave, cottagecore, and Y2K, each characterized by unique visual and thematic elements. The development of Internet Aesthetics is influenced by the rapid exchange of ideas across digital spaces, user-generated content, and
2133-474: Is a feed of videos that are recommended to users based on their activity on the app. Content is curated by TikTok's artificial intelligence depending on the content a user liked, interacted with, or searched. This helps users find new content and creators reach new audiences, in contrast to other social networks that base recommendations on the interactions and relationships between users. TikTok's algorithm, recognized by The New York Times in 2020 as one of
2212-412: Is a girly aesthetic that was popular from roughly 2003 to 2008, which formed around the growing celebrity culture of the time, reality television and paparazzi . It is best known for the high use of hot pink and purple, low rise jeans , mini skirts , logomania , sequins , rhinestones , halter tops, and monochrome tracksuits , colorful sunglasses, butterfly or flower-shaped hair clips, bags worn over
2291-487: Is allowed to see their "drafts" and post when they find it fitting. The app allows users to set their accounts as "private". When first downloading the app, the user's account is public by default. The user can change to private in their settings. Private content remains visible to TikTok but is blocked from TikTok users who the account holder has not authorized to view their content. Users can choose whether any other user, or only their "friends", may interact with them through
2370-543: Is an aesthetic that emphasizes the pursuit of knowledge within a context of mysticism, introspection, and a darker, melancholic atmosphere. It draws heavily from 19th and early 20th-century academic settings and Collegiate Gothic architecture . Hallmarks include dimly lit libraries, vintage clothing, and a muted color palette dominated by shades of brown, black, and gray. The aesthetic often celebrates classical literature, philosophy, and art, with themes of existentialism and mortality woven throughout its narratives. Dark academia
2449-593: Is home to only one-fifth of Internet users globally. If we don't expand on a global scale, we are bound to lose to peers eyeing the four-fifths. So, going global is a must." ByteDance created TikTok as a global version of Douyin. TikTok was launched in the international market in September 2017. On 9 November 2017, ByteDance spent nearly $ 1 billion to purchase Musical.ly , a startup headquartered in Shanghai with an overseas office in Santa Monica , California . Musical.ly
Y2K aesthetic - Misplaced Pages Continue
2528-499: Is monetized at a rate of $ 0.31 per hour, a third the rate of Facebook and a fifth the rate of Instagram, $ 67 per year while Instagram will make more than $ 200. In July 2023, Iranian Mehr News Agency reported "experts from Douyin" will meet Iranian business in Tehran to enable Iranian exports to China. In 2023, several high-level executives transferred from ByteDance to TikTok to focus on moneymaking operations. Some moved from Beijing to
2607-546: Is noted for its inclusivity and connection to LGBTQ+ communities. Originating on Tumblr in 2014, the aesthetic gained widespread attention during the COVID-19 pandemic, especially on platforms like TikTok and Instagram. Its resurgence during this period reflected a romanticization of scholarly life amidst global lockdowns. As Kristen Bateman of The New York Times observed, the aesthetic's origins remain somewhat nebulous but found early traction on Tumblr. Light academia serves as
2686-450: Is only available for those who have at least 1,000 followers and are over 16 years old. If over 18, the user's followers can send virtual "gifts" that can be later exchanged for money. TikTok announced a "family safety mode" in February 2020 for parents to be able to control their children's presence on the app. There is a screen time management option, restricted mode, and the option to put
2765-426: Is owned by Chinese state funds and entities through a 1% golden share . Employees have reported that multiple overlaps exist between TikTok and ByteDance in terms of personnel management and product development. TikTok says that since 2020, its US-based CEO is responsible for making important decisions, and has downplayed its China connection. Douyin was launched by ByteDance in September 2016, originally under
2844-443: Is targeted primarily towards women, whereas for men, there is no defined aesthetic in line with the same categories That Girl focuses on. TikTok TikTok , whose mainland Chinese and Hong Kong counterpart is Douyin , is a short-form video hosting service owned by Chinese internet company ByteDance . It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with
2923-551: The COVID-19 pandemic . However, it has received criticism for not paying royalties to artists whose music is used on the platform. Classic stars are able to connect with younger audiences born decades after a musician's first debut and across traditional genres. In 2020 Fleetwood Mac 's "Dreams" was used in a skating video and a recreation by Mick Fleetwood . The song re-entered Billboard Hot 100 after 43 years and topped Apple Music. In 2022, Kate Bush 's " Running Up That Hill " went viral among fans of Stranger Things , topping
3002-528: The dotcom era . At times, "Y2K" is used to refer to 2000s fashion in general, overlapping with aspects of the McBling aesthetic. Frutiger Aero is an Internet aesthetic and user interface design trend based on Windows Aero . It was popular from roughly 2004 to 2013, succeeding the Y2K aesthetic. This aesthetic was named after Swiss typeface designer Adrian Frutiger , whose font and UI theme developments influenced
3081-525: The 2020s favored a more childlike style that took inspiration from the late 1990s and 2000s, Japanese subculture, bedroom pop , skater fashion , energy drink culture, and hyper pop . Popularized in 2022 on TikTok, Clean Girl aesthetic is "[I] just got out of the shower, and I’m effortlessly gorgeous." According to Bustle , it is "about oversized, sporty basics", and consists of items such as "simple crop tops, loose-fit, high-rise denim, dainty gold jewelry, matching athleisure sets (often from Aritzia), and
3160-515: The Chinese version of TikTok, some celebrities who had garnered large followings as of August 2019 include Dilraba Dilmurat , Angelababy , Luo Zhixiang , Ouyang Nana , and Pan Changjiang . In the 2022 FIFA World Cup , a Qatari teenage royal became an Internet celebrity after his angry expressions were recorded in Qatar's opening match loss to Ecuador; he amassed more than 15 million followers in less than
3239-675: The U.S. National Football League (NFL) announced a multi-year partnership. The agreement occurred just two days before the NFL's 100th season kick-off at Soldier Field , where TikTok hosted activities for fans in honor of the deal. The partnership entails the launch of an official NFL TikTok account, which is to bring about new marketing opportunities such as sponsored videos and hashtag challenges . In July 2020, TikTok, excluding Douyin, reported close to 800 million monthly active users worldwide after less than four years of existence. In May 2021, TikTok appointed Shou Zi Chew as their new CEO who assumed
Y2K aesthetic - Misplaced Pages Continue
3318-700: The UK singles chart 37 years after its original release. In 2023 Kylie Minogue 's " Padam Padam " entered the Radio 1 playlist after being shared by Gen Z , even though many youth radio stations had refused to play it. Other older artists with strong engagement on TikTok include Elton John and Rod Stewart . In June 2020, TikTok users and K-pop fans "claimed to have registered potentially hundreds of thousands of tickets" for President Trump's campaign rally in Tulsa through communication on TikTok, contributing to "rows of empty seats" at
3397-497: The US grew by 11% in March 2023, with companies including Pepsi , DoorDash , Amazon and Apple among the top spenders. According to estimates from research group Insider Intelligence, TikTok is projected to generate $ 14.15 billion in revenue in 2023, up from $ 9.89 billion in 2022. In March 2024, The Wall Street Journal reported that TikTok's growth in the U.S. had stagnated. Since at least 2020, following calls to ban TikTok in
3476-505: The US. According to sources for The Wall Street Journal , the personnel move led to concerns from some TikTok employees and was reported to the office of US Senator Ted Cruz for further investigation. In December 2023, TikTok invested $ 1.5 billion in GoTo's Indonesian e-commerce business, Tokopedia . In March 2024, The Information reported that it is an open secret among investors that TikTok loses billions of dollar annually. Although
3555-704: The United States and has reached 2 billion downloads worldwide, according to data from mobile research firm Sensor Tower (those numbers exclude Android users in China). In the United States, celebrities, including Jimmy Fallon and Tony Hawk , began using the app in 2018. Other celebrities, including Jennifer Lopez , Jessica Alba , Will Smith , and Justin Bieber joined TikTok as well as many others. In January 2019, TikTok allowed creators to embed merchandise sale links into their videos. On 3 September 2019, TikTok and
3634-701: The accessibility of digital tools for creation and sharing. They often serve as a form of self-expression and identity-building within virtual environments, reflecting broader cultural, social, and technological shifts. In 1735, German philosopher Alex Baumgarten derived the term "aesthetics" from the Greek word "aisthetike" or "aisthesis", establishing it as a field of study. The term "aesthetic" has evolved to reflect current trends in digital communication and multimedia art. Many Internet aesthetics have been credited with originating on Tumblr, including Dark academia , Cottagecore , Art Hoe, Coquette/Nymphet, and Weirdcore. With
3713-512: The action on the platform. The trend has led to increasing school vandalism and subsequent measures taken by some schools to prevent damage. Some students have been arrested for participating in the trend. TikTok has taken measures to remove and prevent access to content displaying the trend. Another TikTok trend known as the Kia Challenge involves users stealing certain models of Kia and Hyundai cars manufactured without immobilizers , which
3792-441: The aesthetic was coined in 2018 on Tumblr . The aesthetic gained heavy popularity during the COVID-19 pandemic in 2020, where economic forces and other challenges facing these young people may have been a significant driver of this trend, along with these generations' emphasis on sustainability, and the recent trend to work from home (initially during the pandemic). VSCO girls or VSCO kids emerged among Gen Z teenagers during
3871-419: The app via comments, messages, or "react" or "duet" videos. Users also can set specific videos to either "public", "friends only", or "private" regardless if the account is private or not. Users can also send their friends videos, emojis , and messages with direct messaging. TikTok has also included a feature to create a video based on the user's comments. Influencers often use the "live" feature. This feature
3950-412: The article, it was noted that plastic surgeons were some of the earliest adopters of social media in the medical field and many had been recognized as influencers on the platform. The article published stats about the most popular plastic surgeons on TikTok up to February 2021 and at the time, five different plastic surgeons had surpassed 1 million followers on the platform. In 2021, it was reported that
4029-431: The background and can be sped up, slowed down, or edited with a filter. They can also add their own sound on top of the background music. To create a music video with the app, users can choose background music from a wide variety of music genres , edit with a filter and record a 15-second video with speed adjustments before uploading it to share with others on TikTok or other social platforms. The "For You" page on TikTok
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#17331358100834108-476: The broader internet aesthetic landscape, influencing fashion, literature, and digital media. Their popularity reflects a broader romanticization of intellectualism and nostalgia for traditional academic environments, resonating with younger audiences seeking connection to cultural and historical ideals. Neo-Victorianism is an aesthetic movement that features an overt nostalgia for the Victorian period, generally in
4187-569: The context of the broader hipster subculture of the 1990s–2010s. It is also likened to other "neos" (e.g. neoconservatism , neoliberalism ), which do not simply look back to the past but also reiterate and replay it in more diverse and complicated ways. This characteristic makes neo-Victorian art difficult to define conclusively. Cottagecore is an aesthetic popularised by teenagers and young adults romanticizing rural life , centering on traditional rural clothing, interior design , and crafts such as drawing , baking , and pottery . The term for
4266-667: The counterpart to dark academia, focusing on more optimistic and joyful interpretations of scholarly life. It highlights themes of friendship, curiosity, and the simple pleasures of learning, often set against a visually bright and airy aesthetic. Drawing inspiration from works such as Alice in Wonderland and Peter Pan , light academia emphasizes creativity and imagination. Its visual elements include soft, pastel tones, natural light, and vintage school uniforms reminiscent of early to mid-20th-century college wear. The aesthetic also incorporates elements of art, ceramics, and architecture with
4345-678: The country, the Committee on Foreign Investment in the United States (CFIUS) has been investigating the company's 2017 merger with Musical.ly but has not finalized any of its negotiations with TikTok, such as the Project Texas proposal, waiting instead for Congress to act. TikTok was downloaded over 104 million times on Apple's App Store during the first half of 2018, according to data provided to CNBC by Sensor Tower. After merging with musical.ly in August, downloads increased and TikTok became
4424-452: The design choices of major companies. The term Frutiger Aero was coined in 2017 as an open compound of Aero and the Frutiger typeface. The aesthetic resonates heavily with Y2K, focusing around gloss, CGI renders of scenes with nature and technology together, transparency, nature symbolism, bokeh photography, and elements of skeuomorphic design. It began to decline after 2012, but made
4503-749: The editor , including one in the name of a concerned parent, amplifying stories about TikTok trends, such as "devious licks" and "Slap a Teacher", that actually originated on Facebook, and promoting Facebook's own corporate initiatives. Ties to Meta were not disclosed to the other parties involved. Targeted Victory said that it is "proud of the work". A Meta spokesperson said that all platforms, including TikTok, should face scrutiny. The Wall Street Journal reported that Silicon Valley executives met with US lawmakers to build an "anti-China alliance" before TikTok CEO's congressional hearing in March 2023. In April 2024, TikTok users started receiving notifications that their current and future picture posts would be shown on
4582-499: The event. Later, in October 2020, an organization called TikTok for Biden was created to support then-presidential candidate Joe Biden . After the election, the organization was renamed to Gen-Z for Change . On 10 August 2020, Emily Jacobssen wrote and sang "Ode to Remy", a song praising the protagonist from Pixar's 2007 computer-animated film Ratatouille . The song rose to popularity when musician Daniel Mertzlufft composed
4661-634: The influence of new social media platforms like Instagram and TikTok, however, internet aesthetics are being dominated by micro-trends such as mob wife and tomato girl summer. Aesthetics Wiki , a wiki hosted on Fandom , has frequently been cited for its large database of information on online aesthetics. According to The Atlantic , the wiki gained a 9,974% increase in traffic during the 2020 pandemic due to chronic online participation and desires for self discovery. In 2022, Rebecca Jennings from Vox argued that many trends from TikTok fall under one trend, calling it "TikTok couture" and describing it as
4740-761: The latest Nike drop". Clean Girl takes on a minimalist approach to wardrobe, makeup, and essentially, routine. According to Refinery29 , the aesthetic "is basically just minimalist makeup" and "significantly low effort", citing that as the reason for its popularity. Influencers such as Hailey Bieber and Bella Hadid are often associated with the Clean Girl aesthetic, contributing to the rise of slicked-back buns, chunky gold hoops, and skin-like makeup. That Girl aesthetic consists of an individual who takes care of themselves and puts an emphasis on wellness in all aspects of their lives, such as mental health , fitness , nutrition, interpersonal relations, etc. That Girl aesthetic
4819-733: The most advanced for shaping user experiences and social interactions, stands out from traditional social media. While typical platforms focus on active user actions like likes, clicks, or follows, TikTok monitors a wider array of behaviors during video viewing. This comprehensive observation is then used to refine its algorithms, as noted by Wired in 2020. Furthermore, The Wall Street Journal in 2021 highlighted its superiority over other social media platforms in understanding users' preferences and emotions. TikTok's algorithm leverages this insight to present similar content, creating an environment that users often find hard to disengage from. The app's "react" feature allows users to film their reaction to
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#17331358100834898-517: The most downloaded app in the U.S. in October 2018, which musical.ly had done once before. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in China. In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019. It was also the most-downloaded app on Apple's App Store in 2018 and 2019, surpassing Facebook , YouTube and Instagram . In September 2020,
4977-658: The name A.me , before rebranding to Douyin ( 抖音 ) in December 2016. Douyin was developed in 200 days and within a year had 100 million users, with more than one billion videos viewed every day. While TikTok and Douyin share a similar user interface , the platforms operate separately. Douyin includes an in-video search feature that can search by people's faces for more videos of them, along with other features such as buying, booking hotels, and making geo-tagged reviews. ByteDance planned on Douyin expanding overseas. The founder of ByteDance, Zhang Yiming , stated that "China
5056-539: The platform's cultural impact worldwide. TikTok has come under scrutiny due to data privacy violations, mental health concerns, misinformation , offensive content, and its role during the Israel–Hamas war . Countries have fined, banned, or attempted to restrict TikTok to protect children or out of national security concerns over possible user data collection by the Chinese government through ByteDance. TikTok Ltd
5135-516: The position from interim CEO Vanessa Pappas , following the resignation of Kevin A. Mayer on 27 August 2020. In September 2021, TikTok reported that it had reached 1 billion users. In 2021, TikTok earned $ 4 billion in advertising revenue. In October 2022, TikTok was reported to be planning an expansion into the e-commerce market in the US, following the launch of TikTok Shop in the United Kingdom. The company posted job listings for staff for
5214-426: The shoulder, and jelly accessories with glitter (including shoes). It is highly associated with the 2000s reality show The Simple Life , with Paris Hilton and Nicole Richie , and with Regina George from the 2004 film Mean Girls . Other examples of media that feature this aesthetic are Legally Blonde , Sleepover , and Crossroads . McBling mostly died when the 2007–2008 financial crisis happened, but
5293-563: The size of its user base falls short of that of Facebook, Instagram, or YouTube, TikTok reached 1 billion active monthly users faster than any of them. Competition from TikTok prompted Instagram, which is owned by Facebook, to spend $ 120 million as of 2022 to entice more content creators to its Reels service, although engagement level remained low. Snapchat had likewise paid out $ 250 million in 2021 to its creators. Many platforms and services, including YouTube Shorts , began to imitate TikTok's format and recommendation page. Those changes caused
5372-503: The software uses code from the open-source OBS Studio . OBS made a statement saying that, under the GNU GPL version 2, TikTok has to make the code of Live Studio publicly available if it wants to use any code from OBS. In May 2022, TikTok announced TikTok Pulse, an ad revenue-sharing program. It covers the "top 4% of all videos on TikTok" and is only available to creators with more than 100,000 followers. If an eligible creator's video reaches
5451-968: The summer of 2019, and are often described as "basic". The American YouTuber Emma Chamberlain is considered as an icon of this aesthetic. Named after the VSCO photography app, VSCO girls live by the statement "pics or didn't happen", using the app to create their social media aesthetic. They are stereotyped as having oversized T-shirts , sweatshirts or sweaters , Fjällräven Kånkens , scrunchies , Hydro Flasks , Crocs , Pura Vida bracelets , instant cameras , Carmex , metal straws, friendship bracelets , Birkenstocks , shell necklaces, and other beach-related fashion. A typical VSCO girl outfit consists of leggings , an oversized and vibrant graphic T-shirt, and Birkenstock shoes. Environmentalism , especially topics relating to sea turtle conservation , are also regarded as part of VSCO culture. VSCO girls have fallen out of fashion since 2019. McBling (colloquially "Y2K fashion")
5530-430: The terms are not gender-specific, instead referring to two separate styles of fashion, stating that "While the e-boy is a vulnerable 'softboi' and embraces skate culture, the e-girl is cute and seemingly innocent". The " kidcore " or "indie kid" look centers around bright colors and nods to the late 1990s and 2000s. The aesthetic was first defined on Tumblr around the mid-2010s. In 2020, TikTok and Instagram contributed to
5609-414: The terms can activate a "Tip" button on their profile, which allows followers to tip any amount, starting from $ 1. In December 2021, TikTok started beta-testing Live Studio, a streaming software that would let users broadcast applications open on their computers, including games. The software also launched with support for mobile and PC streaming. However, a few days later, users on Twitter discovered that
5688-508: The top 4%, they will receive a 50% share of the revenue from ads displayed with the video. In July 2023, TikTok launched a new streaming service called TikTok Music, currently available only in Brazil and Indonesia. This service allows users to listen to, download and share songs. It is reported that TikTok Music features songs from major record companies like Universal Music Group , Sony Music and Warner Music Group. On 19 July 2023, TikTok Music
5767-460: The widespread popularity of their 2016 song " HandClap " on the platform. "Any Song" by R&B and rap artist Zico became number one on the Korean music charts due to the popularity of the #anysongchallenge, where users dance to the choreography of the song. The platform has also launched many songs that failed to garner initial commercial success into sleeper hits , particularly since the outbreak of
5846-466: Was a "rise of hyper-specific Internet aesthetics". Corecore or CoreCore is an aesthetic and artistic movement aiming to capture post–2020 sensibilities. A product of youth culture in the 2020s , the corecore aesthetic was largely found on TikTok , where it juxtaposes various video clips while emotional music plays. Meant to evoke strong emotions, the corecore aesthetic juxtaposes imagery with its content made up of "seemingly unrelated clips" culled from
5925-515: Was a social media video platform that allowed users to create short lip-sync and comedy videos, initially released in August 2014. TikTok merged with Musical.ly on 2 August 2018 with existing accounts and data consolidated into one app, keeping the title TikTok. On 23 January 2018, the TikTok app ranked first among free application downloads on app stores in Thailand and other countries. TikTok has been downloaded more than 130 million times in
6004-599: Was a standard feature at the time, between 2010 and 2021. As of February 2023, it had resulted in at least 14 crashes and eight deaths according to the National Highway Traffic Safety Administration . In May, Kia and Hyundai settled a $ 200-million class-action lawsuit by agreeing to provide software updates to affected vehicles and over 26,000 steering wheel locks. In 2023, a trend emerged where streamers acted as if they were video-game characters following prompts from their viewers. On Douyin,
6083-497: Was expanded for select users in Australia, Mexico and Singapore. Following a dispute with TikTok regarding payouts for artists and regulation of AI-generated music content on the platform, Universal Music Group decided not to renew its licensing agreement with TikTok, causing its catalogue of 3 million recordings to become unavailable for usage after 31 January 2024. This marked the company's first instance of withdrawing its music from
6162-751: Was incorporated in the Cayman Islands and is based in both Singapore and Los Angeles . It owns four entities that are based respectively in the United States, Australia (which also runs the New Zealand business), United Kingdom (also owns subsidiaries in the European Union ), and Singapore (owns operations in Southeast Asia and India). Its parent company, Beijing -based ByteDance , is owned by founders and Chinese investors, other global investors, and employees. One of ByteDance's main domestic subsidiaries
6241-440: Was the first TikTok account to reach 40 million followers on the platform. She was surpassed with 41.3 million followers. D'Amelio was the first to ever reach 50, 60, and 70 million followers. Charli D'Amelio remained the most-followed individual on the platform until she was surpassed by Khaby Lame on 23 June 2022. Other creators rose to fame after the platform merged with musical.ly on 2 August 2018. TikTok also played
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