A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. Since the 1990s, this type of document has proliferated in business. Today, a business-to-business (B2B) white paper is closer to a marketing presentation, a form of content meant to persuade customers and partners and promote a certain product or viewpoint. That makes B2B white papers a type of grey literature .
18-610: The County Councils Network is a special interest group within the Local Government Association . Its 36 members are all 23 English county councils and 13 unitary authority councils. The network is the national voice for counties, and has released a significant report containing ambitious policy proposals on behalf of county councils and unitary councils in England. More recently, the CCN has released influential research outlining
36-439: A business case, grow email lists, grow audiences, increase sales, or inform and persuade readers. The audiences for a B2B white paper can include prospective customers, channel partners, journalists, analysts, investors, or any other stakeholders. White papers are considered to be a form of content marketing or inbound marketing; in other words, sponsored content available on the web with or without registration, intended to raise
54-415: A numbered list may be combined with either other type, it is not workable to combine a backgrounder with a problem/solution white paper. While a backgrounder looks inward at the details of one particular product or service, a problem/solution looks outward at an industry-wide problem. This is rather like the difference between looking through a microscope and looking through a telescope. Several variations on
72-595: A white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact. By contrast, green papers , which are issued much more frequently, are more open-ended. Also known as consultation documents , green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion. Examples of governmental white papers include, in Australia, Full Employment in Australia and, in
90-636: Is made up of 317 English councils and the 22 Welsh councils through the Welsh Local Government Association. The LGA is politically-led and cross-party. As the national voice of local government, it works on behalf of councils to give local government a voice with national government, to promote the reputation of the sector and to secure funding and powers on behalf of councils and the communities they serve. It aims to support councils to improve and innovate through peer-based support, and it co-ordinates collective legal actions on behalf of
108-858: The United Kingdom , the White Paper of 1939 and the 1966 Defence White Paper . In Israeli history, the British White Paper of 1939 – marking a sharp turn against Zionism in British policy and at the time greeted with great anger by the Jewish Yishuv community in Mandatory Palestine ;– is remembered as " The White Paper" (in Hebrew Ha'Sefer Ha'Lavan הספר הלבן – literally "The White Book"). Since
126-556: The 1920s to mean a type of position paper or industry report published by a department of the UK government. The term white paper originated with the British government , with the Churchill White Paper of 1922 being an early example. In the British government, a white paper is usually the less extensive version of the so-called blue book , both terms being derived from the colour of
144-663: The LGA merged with the Improvement and Development Agency (IDeA), Local Government Employers (LGE), Local Authority Co-ordinators of Regulatory Services (LACORS) and the Leadership Centre for Local Government. The IDeA, whilst wholly owned by the LGA, continues to exist as a company and the recipient of central government grant for improvement activities. The Leadership Centre is now an independent body based in North London. In April 2019,
162-690: The Local Government Association in Westminster. The County Councils Network is represented on the Local Government Leaders' Council by its chair. County councils Unitary authorities This article about an organisation in the United Kingdom is a stub . You can help Misplaced Pages by expanding it . Local Government Association The Local Government Association ( LGA ) is the national membership body for local authorities in England and Wales. Its core membership
180-455: The chief executive Joanna Killian. The LGA is represented on the Local Government Leaders' Council by its chair. On 1 April 1997, the Association of County Councils , the Association of District Councils and the Association of Metropolitan Authorities came together to form a single membership body for local government in England – the Local Government Association (LGA). In 2010,
198-447: The document's cover. White papers are a "tool of participatory democracy ... not [an] unalterable policy commitment". "White papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them." In Canada , a white paper is "a policy document, approved by Cabinet , tabled in the House of Commons and made available to
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#1732844502854216-561: The domestic implementation of the UN Sustainable Development Goals (SDGs) through funded partnership roles with local authority areas and encouraging councils to continue to link local priorities with the overall ambitions of the SDGs. In June 2024, the LGA published its Local Government White Paper , which set out their five priorities: The LGA has a number of associated companies. White paper The term originated in
234-506: The early 1990s, the terms "white paper" or "whitepaper" have been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document. B2B (business-to-business) white papers are often used to generate sales leads, establish thought leadership , make
252-589: The former unincorporated LGA was replaced by the LGA unlimited company, enabling it to hold title to its two properties – its headquarters in Smith Square, Westminster and the former IDeA headquarters in Farringdon. The LGA’s annual meeting – the General Assembly - takes place on the first Tuesday of July each year. The 2019 assembly passed a motion declaring a climate emergency and calling on government to explore
270-671: The funding challenges facing local government , alongside original research on planning, social mobility, and levelling up. The County Councils Network works on a cross-party basis, with members of its management committee drawn from all three major parties. The current Chairman of the County Councils Network is Cllr Tim Oliver, leader of Surrey County Council. It campaigns on funding inequalities for counties, issues surrounding social care and children's services, and on devolution to rural areas, as well as other local government-related topics. The County Councils Network shares offices with
288-410: The general public". The "provision of policy information through the use of white and green papers can help to create an awareness of policy issues among parliamentarians and the public and to encourage an exchange of information and analysis. They can also serve as educational techniques." White papers are a way the government can present policy preferences before it introduces legislation. Publishing
306-463: The sector. The LGA also provides membership services to other organisations through an associate scheme, including fire and rescue authorities, national parks authorities, town councils, police & crime commissioners and elected mayors of combined authorities. In July 2024, Shaun Davies became the first LGA chair to be elected to the House of Commons and he was replaced as chair by Louise Grittins , Leader of Cheshire West and Chester Council ;
324-488: The visibility of the sponsor in search engine results and build web traffic. Many B2B white papers argue that one particular technology , product , ideology, or methodology is superior to all others for solving a specific business problem. They may also present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor. There are, essentially, three main types of commercial white papers: While
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