A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.
25-600: Farmcare Trading Limited , trading as Farmcare , is the largest lowland farming organisation in the United Kingdom . Farmcare traded as The Co-operative Farms while a subsidiary of The Co-operative Group until it was sold to the Wellcome Trust in 2014. Welcome decided to cease farming activities in 2017 and instead form partnerships with farmers. The first farm was acquired at Roden , Shropshire in 1896 in order to supply potatoes to local societies' stores. By 1918,
50-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with
75-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In
100-708: A common practice (called kakegoe ) for audience members to shout out an actor's yagō when he performed a line or pose particularly well-executed, especially a pose or line associated with the actor's namesake. Artists, writers and poets in Japan, like in other parts of the world, would often take on pen names or pseudonyms. These were sometimes derived from the names of their mentors (particularly in painting studios), in which case they could be considered yagō . More often, these art-names or pen names are called kagō ( 家号 ) , or simply gō ( 号 ) , in Japanese. During
125-476: A contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from
150-568: A name relating to their guild. The famous actor Ichikawa Danjūrō V , though he was from the Ichikawa family, was also known by the yagō of Naritaya (Narita house), which indicates his guild within the kabuki world. This therefore connects him to others of the Naritaya, and reflects his apprenticeship and study alongside certain other actors who might be from other families. Actors' yagō were often chosen to recall earlier great actors, and it remains
175-434: A simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between a registered legal name and a fictitious business name, or trade name,
200-413: A trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when a businessperson writes a trade name on
225-528: Is also applicable to the names artists take from their masters or studios, names taken from one's business, and a few other similar circumstances. The ya ( 屋 ) of yagō , also often seen at the end of a yagō name, means "house", "roof", or "shop", and helps to illuminate the origins and meanings of the term. A number of yagō have associated mon emblems, some of which incorporate rebuses ; see Japanese rebus monogram . Originally, yagō were place names of homes or buildings taken on by
250-399: Is called a razón social . Yag%C5%8D Yagō ( 屋号 ) , literally meaning "house name", is a term applied in traditional Japanese culture to names passed down within a guild, studio, or other circumstance other than blood relations. The term is synonymous with iena ( 家名 ) and kadona ( 角名 ) . The term most often refers to the guild names of kabuki actors, but
275-498: Is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of the corporate veil . In English , trade names are generally treated as proper nouns . In Argentina ,
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#1732852258322300-492: Is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as " is also sometimes used. A company typically uses a trade name to conduct business using
325-403: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use
350-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,
375-475: The chronicles of the Muromachi period . For many centuries, commoners in Japan did not have family names , and so yagō would often come about to describe people by their location, occupation, or by a store or business they owned. There are similarities in the origins and evolution of family names in other cultures around the world. Yagō also came to be used to help differentiate the status of lineages with
400-522: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where
425-422: The inhabitants. Even when the house changed hands entirely from one family to another, the new family would take on the name of the house. However, the previous owners would frequently keep the house name when they moved. Often, a family (or individual) would come to be better known by their yagō than by their actual family name. Though it is not clear when the custom first emerged, it first appears in print in
450-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business
475-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of
500-499: The same last name, or simply to differentiate between people with the same family name within a village. Houses might come to be known simply by their location, such as in a meadow ( 原 , Hara ) or at the foot of a hill ( 坂本 , Sakamoto ) , and families took on these place-names. Yagō could also be used to denote the main ( honke ) and branch ( bunke ) lines of a family. Yagō came to be especially well-known and widely used in kabuki theater, where actors take on
525-454: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who
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#1732852258322550-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file
575-442: The then Co-operative Wholesale Society already farmed a total of 32,648 acres (13,212 ha) across England . Following the merger of CWS and Co-operative Retail Services in 2001, CWS Agriculture became Farmcare Limited. It was rebranded as The Co-operative Farms in 2007. On 4 August 2014, the business was sold to the Wellcome Trust for £249 million, to reduce The Co-operative Group's debt following its financial crisis in 2013. At
600-413: The time of the sale, The Co-operative Farms owned 39,533 acres (15,998 ha) of land organised as 15 farms, and more than 100 residential and 27 commercial properties. In 2017, Wellcome announced that they would cease farming activities and instead formed 12 partnerships with farmers and farming contractors. Trading as In a number of countries, the phrase " trading as " (abbreviated to t/a )
625-545: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In
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