Misplaced Pages

#504495

159-538: 45°42′29″N 12°13′05″E  /  45.7081087°N 12.2179756°E  / 45.7081087; 12.2179756 Benetton Group S.r.l. ( Italian pronunciation: [benetˈton] ) is a global fashion brand based in Ponzano Veneto , Italy, founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the Benetton family 's holding company Edizione. In 1965,

318-468: A company or products from competitors, aiming to create a lasting impression in the minds of customers . The key components that form a brand's toolbox include a brand's identity, personality, product design , brand communication (such as by logos and trademarks ), brand awareness , brand loyalty , and various branding ( brand management ) strategies. Many companies believe that there is often little to differentiate between several types of products in

477-469: A dark-skinned boy whose hair was shaped into devil horns. In 2000, Benetton was included in the reference publication Guinness World Records for the "Most Controversial Campaign". In November 2011, Benetton created the UNHATE Foundation, launching a worldwide communication campaign described as an invitation to leaders and citizens of the world to combat the "culture of hatred". Benetton claimed

636-439: A target audience . Marketers tend to treat brands as more than the difference between the actual cost of a product and its selling price; rather brands represent the sum of all valuable qualities of a product to the consumer and are often treated as the total investment in brand building activities including marketing communications. Consumers may look on branding as an aspect of products or services, as it often serves to denote

795-469: A titulus pictus . The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer. Roman marks or inscriptions were applied to a very wide variety of goods, including, pots, ceramics, amphorae (storage/shipping containers) and on factory-produced oil-lamps. Carbonized loaves of bread , found at Herculaneum , indicate that some bakers stamped their bread with

954-571: A bloodied, unwashed newborn baby with umbilical cord still attached. The newborn ad prompted roughly 650 complaints to the British Advertising Standards Authority , which noted in its 1991 annual report that the Benetton baby ad "attracted more complaints than we have ever previously known." A third ad included a black stallion copulating with a white mare, while a fourth advert showed a light-skinned girl with blond hair hugging

1113-636: A brand may recognize that advertising touchpoints are most effective during the pre-purchase experience stage therefore they may target their advertisements to new customers rather than to existing customers. Overall, a brand has the ability to strengthen brand equity by using IMC branding communications through touchpoints. Brand communication is important in ensuring brand success in the business world and refers to how businesses transmit their brand messages, characteristics and attributes to their consumers . One method of brand communication that companies can exploit involves electronic word-of-mouth (eWOM). eWOM

1272-400: A brand may showcase its primary attribute as environmental friendliness. However, a brand's attributes alone are not enough to persuade a customer into purchasing the product. These attributes must be communicated through benefits , which are more emotional translations. If a brand's attribute is being environmentally friendly, customers will receive the benefit of feeling that they are helping

1431-403: A brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. For example, Coca-Cola not only protects the brand name, Coca-Cola , but also protects the distinctive Spencerian script and the contoured shape of the bottle. Brand identity

1590-463: A brand with consumers. For example, a jingle or background music can have a positive effect on brand recognition, purchasing behaviour and brand recall. Therefore, when looking to communicate a brand with chosen consumers, companies should investigate a channel of communication that is most suitable for their short-term and long-term aims and should choose a method of communication that is most likely to reach their target consumers. The match-up between

1749-478: A brand, the more they trusted the brand. This suggests that a company could look to employ a social-media campaign to gain consumer trust and loyalty as well as in the pursuit of communicating brand messages. McKee (2014) also looked into brand communication and states that when communicating a brand, a company should look to simplify its message as this will lead to more value being portrayed as well as an increased chance of target consumers recalling and recognizing

SECTION 10

#1732859153505

1908-508: A broad range of goods. In 1266, makers' marks on bread became compulsory in England. The Italians used brands in the form of watermarks on paper in the 13th century. Blind stamps , hallmarks , and silver-makers' marks —all types of brand—became widely used across Europe during this period. Hallmarks, although known from the 4th-century, especially in Byzantium, only came into general use during

2067-442: A broader range of packaging and goods offered for sale including oil , wine , cosmetics , and fish sauce and, in the 21st century, extends even further into services (such as legal , financial and medical ), political parties and people 's stage names. In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish

2226-412: A category is differentiated from its competing brands, and thus the brand helps customers & potential customers understand which brand satisfies their needs. Thus, the brand offers the customer a short-cut to understanding the different product or service offerings that make up a particular category. Brand awareness is a key step in the customer's purchase decision process, since some kind of awareness

2385-694: A ceremony held at the Vatican on 3 June 2007. Preca is the first Maltese saint since the country's conversion to Christianity in A.D. 60 when St. Paul converted the inhabitants. In October 2008, the following canonizations took place: Alphonsa of the Immaculate Conception of India, Gaetano Errico , Narcisa de Jesus Martillo Moran , and Maria Bernarda Bütler . In April 2009, the Pope canonized Arcangelo Tadini , Bernardo Tolomei , Nuno Álvares Pereira , Geltrude Comensoli , and Caterina Volpicelli . In October of

2544-417: A certain attractive quality or characteristic (see also brand promise). From the perspective of brand owners, branded products or services can command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic , store-branded product), potential purchasers may often select the more expensive branded product on the basis of the perceived quality of

2703-456: A change in advertising focus towards raising awareness for various issues worldwide. In 1984, Toscani photographed the first multiracial ad for the brand. In 1989, Toscani refocused Benetton's advertising strategy under the "United Colors of Benetton" campaign. The campaign's graphic, billboard-sized ads depicted a variety of shocking subjects, including the deathbed scene of a man ( AIDS activist David Kirby ) dying from AIDS. Another ad featured

2862-458: A child. He recalled: "at the moment the elderly Archbishop laid his hands on me, a little bird – perhaps a lark – flew up from the altar in the high cathedral and trilled a little joyful song". He celebrated his first Mass later that summer in Traunstein, at St. Oswald's Church. Ratzinger's 1953 dissertation was on Augustine of Hippo and was titled The People and

3021-1021: A corporation hopes to accomplish, and to explain why customers should choose one brand over its competitors. Brand personality refers to "the set of human personality traits that are both applicable to and relevant for brands." Marketers and consumer researchers often argue that brands can be imbued with human-like characteristics which resonate with potential consumers. Such personality traits can assist marketers to create unique, brands that are differentiated from rival brands. Aaker conceptualized brand personality as consisting of five broad dimensions, namely: sincerity (down-to-earth, honest, wholesome, and cheerful), excitement (daring, spirited, imaginative, and up to date), competence (reliable, intelligent, and successful), sophistication (glamorous, upper class, charming), and ruggedness (outdoorsy and tough). Subsequent research studies have suggested that Aaker's dimensions of brand personality are relatively stable across different industries, market segments and over time. Much of

3180-527: A departure from traditional Catholic teachings. Despite his reformist bent, his views increasingly came to contrast with the liberal ideas gaining currency in theological circles. He was invited by Rev. Theodore Hesburgh to join the theology faculty at the University of Notre Dame , but declined on grounds that his English was not good enough. Some voices, among them Küng, deemed this period in Ratzinger's life

3339-472: A different stage in a customer's cognitive ability to address the brand in a given circumstance. Marketers typically identify two distinct types of brand awareness; namely brand recall (also known as unaided recall or occasionally spontaneous recall ) and brand recognition (also known as aided brand recall ). These types of awareness operate in entirely different ways with important implications for marketing strategy and advertising. Brand recognition

SECTION 20

#1732859153505

3498-414: A distinctive symbol burned into the animal's skin with a hot branding iron . If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to

3657-462: A given category, when prompted with a brand name, a larger number of consumers are typically able to recognize it. Brand recognition is most successful when people can elicit recognition without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans, and colors. For example, Disney successfully branded its particular script font (originally created for Walt Disney's "signature" logo ), which it used in

3816-399: A highly regarded theologian by the late 1950s. He was appointed a full professor in 1958 at the age of 31. After a long career as a professor of theology at several German universities, he was appointed Archbishop of Munich and Freising and created a cardinal by Pope Paul VI in 1977, an unusual promotion for someone with little pastoral experience. In 1981, he was appointed Prefect of

3975-431: A hundredfold in return. Yes, open, open wide the doors to Christ – and you will find true life. "Friendship with Jesus Christ" was a frequent theme of Benedict's preaching. He stressed that on this intimate friendship, "everything depends". He also said: "We are all called to open ourselves to this friendship with God ... speaking to Him as to a friend, the only One who can make the world both good and happy ... That

4134-507: A low-involvement purchasing decision. Brand recognition is often the mode of brand awareness that operates in retail shopping environments. When presented with a product at the point-of-sale, or after viewing its visual packaging, consumers are able to recognize the brand and may be able to associate it with attributes or meanings acquired through exposure to promotion or word-of-mouth referrals. In contrast to brand recall, where few consumers are able to spontaneously recall brand names within

4293-774: A mass that marked the conclusion of the General Assembly of the Synod of Bishops and the Year of the Eucharist . Benedict canonized Bishop Rafael Guízar y Valencia , Théodore Guérin , Filippo Smaldone , and Rosa Venerini on 15 October 2006. During his visit to Brazil in 2007, Benedict presided over the canonization of Frei Galvão on 11 May, while George Preca , founder of the Malta-based MUSEUM , Szymon of Lipnica , Charles of Mount Argus , and Marie-Eugénie de Jésus were canonized in

4452-656: A museum in Leleque which presented the Mapuche as migrants from Chile , which was interpreted as an attempt to diminish the Mapuche's traditional claims. The Curiñanco-Nahuelquir family was evicted from their land in 2002 following Benetton's claim to it, but the land was restored in 2007. The company published a position statement regarding the Mapuche in Patagonia in 2012. Protests and occupations began again in 2015. Activist Santiago Maldonado

4611-506: A nun working with lepers in what is now the state of Hawaii; Giovanni Battista Piamarta , an Italian priest; Jacques Berthieu , a French Jesuit priest and African martyr ; Carmen Salles y Barangueras , a Spanish nun and founder of the Sisters of the Immaculate Conception; Peter Calungsod , a lay catechist and martyr from the Philippines; and Anna Schäffer , whose desire to be a missionary

4770-399: A receiver, it runs the risk of the receiver incorrectly interpreting the message. Therefore, a brand should use appropriate communication channels to positively "…affect how the psychological and physical aspects of a brand are perceived". In order for brands to effectively communicate to customers, marketers must "…consider all touch point |s, or sources of contact, that a customer has with

4929-521: A study by Yale University, which analyzes the exit of foreign companies from the Russian market, Benetton group received the worst grade "F", which indicates that the company has not taken any steps to exit the Russian market and operates there with "business as usual". Meanwhile, the Changing Markets Foundation found evidence that the Benetton group uses Russian oil for its polyester products and

Benetton Group - Misplaced Pages Continue

5088-580: A subject of controversy during the sex abuse cases . For 20 years, Ratzinger had been the man in charge of enforcing the document. While bishops hold the secrecy pertained only internally, and did not preclude investigation by civil law enforcement, the letter was often seen as promoting a coverup. Later, as pope, he was accused in a lawsuit of conspiring to cover up the molestation of three boys in Texas , but sought and obtained diplomatic immunity from liability. On 12 March 1983, Ratzinger, as prefect, notified

5247-414: A trademark from the late 1870s, with great success. Pears' soap , Campbell's soup , Coca-Cola , Juicy Fruit chewing gum and Aunt Jemima pancake mix were also among the first products to be "branded" in an effort to increase the consumer's familiarity with the product's merits. Other brands which date from that era, such as Ben's Original rice and Kellogg's breakfast cereal, furnish illustrations of

5406-407: A trademark in the form of a 'White Rabbit", which signified good luck and was particularly relevant to women, who were the primary purchasers. Details in the image show a white rabbit crushing herbs, and text includes advice to shoppers to look for the stone white rabbit in front of the maker's shop. In ancient Rome , a commercial brand or inscription applied to objects offered for sale was known as

5565-573: A turn towards conservatism, while Ratzinger himself said in a 1993 interview, "I see no break in my views as a theologian [over the years]". Ratzinger continued to defend the work of the Second Vatican Council, including Nostra aetate , the document on respect of other religions, ecumenism , and the declaration of the right to freedom of religion . Later, as the Prefect of the Congregation for

5724-509: A visual or verbal cue. For example, when looking to satisfy a category need such as a toilet paper, the customer would firstly be presented with multiple brands to choose from. Once the customer is visually or verbally faced with a brand, they may remember being introduced to it before. When given a cue, consumers able to retrieve the memory node associated with the brand exhibit brand recognition. Often, this form of brand awareness assists customers in choosing one brand over another when faced with

5883-506: A well-known academic theologian of the Nouvelle théologie and a proponent of Church reform. In 1966, Ratzinger was appointed to a chair in dogmatic theology at the University of Tübingen , where he was a colleague of Hans Küng. In his 1968 book Introduction to Christianity , he wrote that the pope has a duty to hear differing voices within the Church before making a decision, and he downplayed

6042-413: Is a brand's personality . Quite literally, one can easily describe a successful brand identity as if it were a person. This form of brand identity has proven to be the most advantageous in maintaining long-lasting relationships with consumers, as it gives them a sense of personal interaction with the brand Collectively, all four forms of brand identification help to deliver a powerful meaning behind what

6201-420: Is a collection of individual components, such as a name, a design, a set of images, a slogan, a vision, writing style, a particular font or a symbol etc. which sets the brand aside from others. For a company to exude a strong sense of brand identity, it must have an in-depth understanding of its target market, competitors and the surrounding business environment. Brand identity includes both the core identity and

6360-403: Is a fundamental asset to a brand's equity , the worth of a brand's identity would become obsolete without ongoing brand communication. Integrated marketing communications (IMC) relates to how a brand transmits a clear consistent message to its stakeholders . Five key components comprise IMC: The effectiveness of a brand's communication is determined by how accurately the customer perceives

6519-433: Is a management technique that ascribes a monetary value to a brand. The word brand , originally meaning a burning piece of wood, comes from a Middle English brand , meaning "torch", from an Old English brand . It became to also mean the mark from burning with a branding iron. Branding and labeling have an ancient history. Branding probably began with the practice of branding livestock to deter theft. Images of

Benetton Group - Misplaced Pages Continue

6678-469: Is a precondition to purchasing. That is, customers will not consider a brand if they are not aware of it. Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods. Successful brands are those that consistently generate a high level of brand awareness, as this can be the pivotal factor in securing customer transactions. Various forms of brand awareness can be identified. Each form reflects

6837-410: Is a relatively new approach [Phelps et al., 2004] identified to communicate with consumers. One popular method of eWOM involves social networking sites (SNSs) such as Twitter . A study found that consumers classed their relationship with a brand as closer if that brand was active on a specific social media site (Twitter). Research further found that the more consumers "retweeted" and communicated with

6996-556: Is all we have to do is put ourselves at His disposal ... is an extremely important message. It is a message that helps to overcome what can be considered the great temptation of our time: the claim, that after the Big Bang , God withdrew from history." Thus, in his book Jesus of Nazareth , his main purpose was "to help foster [in the reader] the growth of a living relationship" with Jesus Christ. He took up this theme in his first encyclical Deus caritas est . In his explanation and summary of

7155-449: Is contradictory to the modern acclamation of science whose excellence is based on the power of reason to know the truth. He said that this self-amputation of reason leads to pathologies of religion such as terrorism and pathologies of science such as ecological disasters . Benedict traced the failed revolutions and violent ideologies of the 20th century to a conversion of partial points of view into absolute guides. He said "Absolutizing what

7314-495: Is found in no one else, for there is no other name under heaven given to men by which we must be saved." The document angered many Protestant churches by claiming that they are not churches, but "ecclesial communities". Ratzinger's 2001 letter De delictis gravioribus clarified the confidentiality of internal church investigations, as defined in the 1962 document Crimen sollicitationis , into accusations made against priests of certain crimes, including sexual abuse . This became

7473-545: Is not absolute but relative is called totalitarianism." In the discussion with secularism and rationalism , one of Benedict's basic ideas can be found in his address on the "Crisis of Culture" in the West, a day before Pope John Paul   II died, when he referred to Christianity as the "religion of the Logos " (the Greek for "word", "reason", "meaning", or "intelligence"). He said: From

7632-442: Is one of the initial phases of brand awareness and validates whether or not a customer remembers being pre-exposed to the brand. Brand recognition (also known as aided brand recall ) refers to consumers' ability to correctly differentiate a brand when they come into contact with it. This does not necessarily require consumers to identify or recall the brand name. When customers experience brand recognition, they are triggered by either

7791-524: Is still the most influential writing regarding the monastic life of Western Christianity . The Pope explained his choice of name during his first general audience in St. Peter's Square, on 27 April 2005: Filled with sentiments of awe and thanksgiving, I wish to speak of why I chose the name Benedict. Firstly, I remember Pope Benedict   XV, that courageous prophet of peace, who guided the Church through turbulent times of war. In his footsteps, I place my ministry in

7950-406: Is stronger than brand recognition, as the brand must be firmly cemented in the consumer's memory to enable unassisted remembrance. This gives the company huge advantage over its competitors because the customer is already willing to buy or at least know the company offering available in the market. Thus, brand recall is a confirmation that previous branding touchpoints have successfully fermented in

8109-564: Is the herbal paste known as chyawanprash , consumed for its purported health benefits and attributed to a revered rishi (or seer) named Chyawan. One well-documented early example of a highly developed brand is that of White Rabbit sewing needles, dating from China's Song dynasty (960 to 1127 CE). A copper printing plate used to print posters contained a message which roughly translates as: "Jinan Liu's Fine Needle Shop: We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time." The plate also includes

SECTION 50

#1732859153505

8268-449: Is the only company investigated that does both: uses Russian oil for its products and remains on the Russian market. Brand The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians , who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of

8427-541: The Augsburg Confession might be recognised as a Catholic statement of faith. Several of Benedict's former students became his confidantes, notably Christoph Schönborn , and a number of his former students sometimes meet for discussions. He served as vice-president of the University of Regensburg from 1976 to 1977. On 26 May 1976, he was appointed a Prelate of Honour of His Holiness . On 24 March 1977, Ratzinger

8586-670: The Communion and Liberation movement in the New Evangelization encouraged under the papacy of the Polish Pope John Paul ;II . Ratzinger wrote an introduction to a 1996 reissue of Guardini's 1954 The Lord . Ratzinger began as assistant pastor (curate) at the parish St. Martin, Moosach , in Munich in 1951. Ratzinger became a professor at the University of Bonn in 1959, with his inaugural lecture on "The God of Faith and

8745-822: The Congregation for the Doctrine of the Faith , one of the most important dicasteries of the Roman Curia . From 2002 until he was elected pope, he was also Dean of the College of Cardinals . Before becoming pope, he had been "a major figure on the Vatican stage for a quarter of a century"; he had had an influence "second to none when it came to setting church priorities and directions" as one of John Paul II 's closest confidants. Benedict's writings were prolific and generally defended traditional Catholic doctrine, values, and liturgy . He

8904-534: The Diocese of Rome and the official responsible for promoting the cause for canonization of any person who dies within that diocese, cited "exceptional circumstances" which suggested that the waiting period could be waived. (This had happened before, when Pope Paul   VI waived the five-year rule and announced beatification processes for two of his own predecessors, Pope Pius XII and Pope John XXIII . Benedict   XVI followed this precedent when he waived

9063-589: The European Academy of Sciences and Arts in Salzburg. Ratzinger defended and reaffirmed Catholic doctrine, including teaching on topics such as birth control , homosexuality, and inter-religious dialogue. The theologian Leonardo Boff , for example, was suspended, while others such as Matthew Fox were censured. Other issues also prompted condemnations or revocations of rights to teach: for instance, some posthumous writings of Jesuit priest Anthony de Mello were

9222-660: The Pontifical Council for Justice and Peace under a single president, Cardinal Renato Martino . When Martino retired in 2009, each council received its own president once again. Also in March 2006, the Pontifical Council for Interreligious Dialogue was briefly merged into the Pontifical Council for Culture under Cardinal Paul Poupard . Those Councils maintained their separate officials and staffs while their status and competencies continued unchanged, and in May 2007, Interreligious Dialogue

9381-761: The Qin dynasty (221-206 BCE); large numbers of seals survive from the Harappan civilization of the Indus Valley (3,300–1,300 BCE) where the local community depended heavily on trade; cylinder seals came into use in Ur in Mesopotamia in around 3,000 BCE, and facilitated the labelling of goods and property; and the use of maker's marks on pottery was commonplace in both ancient Greece and Rome. Identity marks, such as stamps on ceramics, were also used in ancient Egypt. Diana Twede has argued that

9540-692: The Sistine Chapel at the beginning of each year, on the Feast of the Baptism of the Lord , in his pastoral role as Bishop of Rome . During his pontificate, Benedict   XVI beatified 870 people. On 9 May 2005, Benedict   XVI began the beatification process for his predecessor, Pope John Paul   II. Normally, five years must pass after a person's death before the beatification process can begin. However, in an audience with Benedict, Camillo Ruini , vicar general of

9699-661: The Tridentine Mass . He strengthened the relationship between the Catholic Church and art , promoted the use of Latin , and reintroduced traditional papal vestments , for which reason he was called "the pope of aesthetics". He also established personal ordinariates , for former Anglicans and Methodists , joining the Catholic Church. Benedict's handling of sexual abuse cases within the Catholic Church and opposition to usage of condoms in areas of high HIV transmission

SECTION 60

#1732859153505

9858-504: The University of Munich . The intellectual affinity between these two thinkers, who would later become decisive figures for the twentieth-century Catholic Church , was preoccupied with rediscovering the essentials of Christianity: Guardini wrote his 1938 The Essence of Christianity , while Ratzinger penned Introduction to Christianity , three decades later in 1968. Guardini inspired many in the Catholic social-democratic tradition, particularly

10017-452: The University of Regensburg and co-founded the theological journal Communio , with Hans Urs von Balthasar , Henri de Lubac , Walter Kasper , and others, in 1972. Communio , now published in seventeen languages, including German, English, and Spanish, has become a prominent journal of contemporary Catholic theological thought. Until he was elected pope, he remained one of the journal's most prolific contributors. In 1976, he suggested that

10176-519: The Vatican City State from 19 April 2005 until his resignation on 28 February 2013. Benedict's election as pope occurred in the 2005 papal conclave that followed the death of Pope John Paul II . Benedict chose to be known as " Pope emeritus " upon his resignation, and he retained this title until his death in 2022. Ordained as a priest in 1951 in his native Bavaria , Ratzinger embarked on an academic career and established himself as

10335-525: The Vatican Library , but John Paul refused his assent. Ratzinger engaged in a dialogue with critical theorist Jürgen Habermas in 2004, published three years later by Ignatius Press . In April 2005, before his election as pope, Ratzinger was identified as one of the 100 most influential people in the world by Time . While Prefect of the Congregation for the Doctrine of the Faith, Ratzinger repeatedly stated he would like to retire to his house in

10494-474: The "consumer packaging functions of protection, utility and communication have been necessary whenever packages were the object of transactions". She has shown that amphorae used in Mediterranean trade between 1,500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality. The systematic use of stamped labels dates from around

10653-478: The "cool" factor. This began the modern practice now known as branding , where the consumers buy the brand instead of the product and rely on the brand name instead of a retailer's recommendation. The process of giving a brand "human" characteristics represented, at least in part, a response to consumer concerns about mass-produced goods. The Quaker Oats Company began using the image of the Quaker Man in place of

10812-400: The "…potential to add positive – or suppress negative – associations to the brand's equity" Thus, a brand's IMC should cohesively deliver positive messages through appropriate touch points associated with its target market. One methodology involves using sensory stimuli touch points to activate customer emotion. For example, if a brand consistently uses a pleasant smell as a primary touchpoint,

10971-510: The 1st century CE. The use of hallmarks , a type of brand, on precious metals dates to around the 4th century CE. A series of five marks occurs on Byzantine silver dating from this period. Some of the earliest use of maker's marks, dating to about 1,300 BCE, have been found in India. The oldest generic brand in continuous use, known in India since the Vedic period ( c.  1100 BCE to 500 BCE),

11130-473: The 21st century, hence branding is among a few remaining forms of product differentiation . Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. When a customer is familiar with a brand or favors it incomparably over its competitors, a corporation has reached a high level of brand equity. Brand owners manage their brands carefully to create shareholder value . Brand valuation

11289-568: The 29 brands identified as having sourced products from the Rana Plaza factories, only nine attended meetings held in November 2013 to agree a proposal on compensation to the victims. Several companies refused to sign including Walmart, Carrefour, Bonmarché, Mango, Auchan and Kik. The agreement was signed by Primark, Loblaw, Bonmarche and El Corte Ingles. A year after the collapse, Benetton faced international protests after failing to pay any compensation to

11448-606: The 6th century BCE. A vase manufactured around 490 BCE bears the inscription " Sophilos painted me", indicating that the object was both fabricated and painted by a single potter. Branding may have been necessary to support the extensive trade in such pots. For example, 3rd-century Gaulish pots bearing the names of well-known potters and the place of manufacture (such as Attianus of Lezoux , Tetturo of Lezoux and Cinnamus of Vichy ) have been found as far away as Essex and Hadrian's Wall in England. English potters based at Colchester and Chichester used stamps on their ceramic wares by

11607-471: The Bavarian village of Pentling near Regensburg and dedicate himself to writing books. At the papal conclave , "it was, if not Ratzinger, who? And as they came to know him, the question became, why not Ratzinger?" On 19 April 2005, he was elected on the second day after four ballots. Cardinal Cormac Murphy-O'Connor described the final vote, "It's very solemn when you go up one by one to put your vote in

11766-472: The Benetton family. The team saw its greatest success under Flavio Briatore , who managed the team from 1990 to 1997 . Michael Schumacher won his first Drivers' Championships with the team in 1994 and 1995 , and the team won their only Constructors' title in 1995. From 1996 , the team raced under an Italian licence, although it continued to be based, like Toleman, in Oxfordshire in England. The team

11925-689: The Benettons opened their first store in Belluno , in the Veneto northern region of Italy and three years after in Paris . The company's core business consists of clothing brands United Colors of Benetton and Sisley. Benetton was an iconic brand in the 1980s and 1990s, but has since struggled to regain this position. In 2000, it ranked 75th in Interbrand's ranking of the best global brands; however, by 2002, it had dropped out of

12084-505: The Doctrine of the Faith , Ratzinger most clearly spelled out the Catholic Church's position on other religions in the 2000 document Dominus Iesus which also talks about the Catholic way to engage in " ecumenical dialogue". During his time at Tübingen University, Ratzinger published articles in the reformist theological journal Concilium , though he increasingly chose less reformist themes than other contributors such as Küng and Schillebeeckx. In 1969, Ratzinger returned to Bavaria , to

12243-457: The Faith , formerly known as the "Sacred Congregation of the Holy Office ", the historical Roman Inquisition . Consequently, he resigned from his post in Munich in early 1982. He was promoted within the College of Cardinals to become Cardinal Bishop of Velletri-Segni in 1993 and was made the college's vice-dean in 1998 and dean in 2002. Just a year after its foundation in 1990, Ratzinger joined

12402-564: The French Académie des Sciences Morales et Politiques . He played the piano and had a preference for Mozart and Bach . Joseph Alois Ratzinger was born on 16 April, Holy Saturday , 1927 at Schulstraße 11 at 8:30 in the morning in his parents' home in Marktl , Bavaria, Germany. He was baptised the same day. He was the third and youngest child of Joseph Ratzinger Sr., a police officer, and Maria Ratzinger ( née  Peintner ); his grand-uncle

12561-639: The German infantry. As the Allied front drew closer to his post in 1945, he deserted back to his family's home in Traunstein after his unit had ceased to exist, just as American troops established a headquarters in the Ratzinger household. As a German soldier, he was interned in US prisoner of war camps, first in Neu-Ulm, then at Fliegerhorst ("military airfield") Bad Aibling (shortly to be repurposed as Bad Aibling Station ) where he

12720-531: The God of Philosophy". In 1963, he moved to the University of Münster . During this period, he participated in the Second Vatican Council (1962–1965) and served as a peritus (theological consultant) to Cardinal Frings of Cologne . He was viewed during the time of the council as a reformer, cooperating with theologians like Hans Küng and Edward Schillebeeckx . Ratzinger became an admirer of Karl Rahner ,

12879-635: The House of God in Augustine's Doctrine of the Church . His habilitation (which qualified him for a professorship) was on Bonaventure . It was completed in 1957 and he became a professor at Freising College in 1958. In his early twenties, Ratzinger was deeply influenced by the thought of Italian German philosopher Romano Guardini , who taught in Munich from 1946 to 1951 when Ratzinger was studying in Freising and later at

13038-742: The Latin word meaning "the blessed", in honour of both Benedict XV and Benedict of Nursia . Benedict   XV was pope during the First World War, during which time he passionately pursued peace between the warring nations. St. Benedict of Nursia was the founder of the Benedictine monasteries (most monasteries of the Middle Ages were of the Benedictine order) and the author of the Rule of Saint Benedict , which

13197-524: The Medieval period. British silversmiths introduced hallmarks for silver in 1300. Some brands still in existence as of 2018 date from the 17th, 18th, and 19th centuries' period of mass-production. Bass Brewery , the British brewery founded in 1777, became a pioneer in international brand marketing. Many years before 1855, Bass applied a red triangle to casks of its pale ale. In 1876, its red-triangle brand became

13356-608: The Rana Plaza Donors Trust Fund. Protests included shutting down Benetton's flagship Oxford Street store in London. In April 2015, Benetton Group announced that it has doubled compensation for Rana Plaza victims recommended by independent assessors (PWC AND WRAP) and applied the principles of the Accord on Fire and Building Safety to global suppliers. Benetton's engagement for Bangladesh is available on their website. According to

13515-624: The announcement of the prior day, Wir Sind Papst ( We are Pope ). At the balcony, Benedict's first words to the crowd, given in Italian before he gave the traditional Urbi et Orbi blessing in Latin, were: Dear brothers and sisters, after the great Pope John Paul   II, the Cardinals have elected me, a simple, humble labourer in the vineyard of the Lord. The fact that the Lord knows how to work and to act even with insufficient instruments comforts me, and above all I entrust myself to your prayers. In

13674-476: The atrium, and bearing labels as follows: Scaurus' fish sauce was known by people across the Mediterranean to be of very high quality, and its reputation traveled as far away as modern France. In both Pompeii and nearby Herculaneum, archaeological evidence also points to evidence of branding and labeling in relatively common use across a broad range of goods. Wine jars, for example, were stamped with names, such as "Lassius" and "L. Eumachius"; probably references to

13833-515: The barrels used, effectively using a corporate trademark as a quasi-brand. Factories established following the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market—that is, to customers previously familiar only with locally produced goods. It became apparent that a generic package of soap had difficulty competing with familiar, local products. Packaged-goods manufacturers needed to convince

13992-713: The beatification of John Henry Newman . Unlike his predecessor, Benedict delegated the beatification liturgical service to a cardinal. On 29 September 2005, the Congregation for the Causes of Saints issued a communiqué announcing that henceforth beatifications would be celebrated by a representative of the pope, usually the prefect of that Congregation. During his pontificate, Benedict   XVI canonized 45 people. He celebrated his first canonizations on 23 October 2005 in St. Peter's Square when he canonized Josef Bilczewski , Alberto Hurtado , Zygmunt Gorazdowski , Gaetano Catanoso , and Felice da Nicosia . The canonizations were part of

14151-579: The beginning, Christianity has understood itself as the religion of the Logos , as the religion according to reason ... It has always defined men, all men without distinction, as creatures and images of God, proclaiming for them ... the same dignity. In this connection, the Enlightenment is of Christian origin and it is no accident that it was born precisely and exclusively in the realm of the Christian faith. ... It

14310-427: The beginnings of brand management. This trend continued to the 1980s, and as of 2018 is quantified by marketers in concepts such as brand value and brand equity . Naomi Klein has described this development as "brand equity mania". In 1988, for example, Philip Morris Companies purchased Kraft Foods Inc. for six times what the company was worth on paper. Business analysts reported that what they really purchased

14469-401: The brand and is termed the consumer's brand experience . The brand is often intended to create an emotional response and recognition, leading to potential loyalty and repeat purchases. The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image , is a symbolic construct created within the minds of people, consisting of all

14628-412: The brand has a much higher chance of creating a positive lasting effect on its customers' senses as well as memory. Another way a brand can ensure that it is utilizing the best communication channel is by focusing on touchpoints that suit particular areas associated with customer experience . As suggested Figure 2, certain touch points link with a specific stage in customer-brand-involvement. For example,

14787-413: The brand or on the basis of the reputation of the brand owner. Brand awareness involves a customer's ability to recall and/or recognize brands, logos, and branded advertising. Brands help customers to understand which brands or products belong to which product or service category. Brands assist customers to understand the constellation of benefits offered by individual brands, and how a given brand within

14946-425: The brand". Touch points represent the channel stage in the traditional communication model, where a message travels from the sender to the receiver. Any point where a customer has an interaction with the brand - whether watching a television advertisement, hearing about a brand through word of mouth or even noticing a branded license plate – defines a touchpoint. According to Dahlen et al. (2010), every touchpoint has

15105-400: The brand's intended message through its IMC. Although IMC is a broad strategic concept, the most crucial brand communication elements are pinpointed to how the brand sends a message and what touch points the brand uses to connect with its customers [Chitty 2005]. One can analyze the traditional communication model into several consecutive steps: When a brand communicates a brand identity to

15264-509: The brand, he or she is more likely to try other products offered by the company – such as chocolate-chip cookies, for example. Brand development, often performed by a design team , takes time to produce. A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category. A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers,

15423-455: The brand. In 2012 Riefler stated that if the company communicating a brand is a global organization or has future global aims, that company should look to employ a method of communication that is globally appealing to their consumers, and subsequently choose a method of communication with will be internationally understood. One way a company can do this involves choosing a product or service's brand name, as this name will need to be suitable for

15582-594: The branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realized that the brand provided information about origin as well as about ownership, and could serve as a guide to quality. Branding was adapted by farmers, potters, and traders for use on other types of goods such as pottery and ceramics. Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions. Seals , which acted as quasi-brands, have been found on early Chinese products of

15741-490: The campaign was created to serve as its corporate social responsibility strategy. The UNHATE poster series uses altered images of political and religious leaders, such as then- President of the United States Barack Obama and Hugo Chávez , then President of Venezuela , kissing each other. Following Vatican protests, Benetton removed an ad purportedly showing Pope Benedict XVI kissing Ahmed Mohamed el Tayeb ,

15900-535: The centrality of the papacy. During this time, he distanced himself from the atmosphere of Tübingen and the Marxist leanings of the student movement of the 1960s that quickly radicalized, in the years 1967 and 1968, culminating in a series of disturbances and riots in April and May 1968. Ratzinger came increasingly to see these and associated developments (such as decreasing respect for authority among his students) as connected to

16059-735: The club won 17 Italian titles and 2 European cups. Benetton Group has been also main sponsor of Sisley Volley (1987–2012). In 1991, Edizone Holding International , a Benetton subsidiary, bought Compañía de Tierras del Sud Argentino S. A. and became the largest private landowner in Argentina after taking over the land the company had inherited from the 19th century Conquest of the Desert . Benetton has faced criticism, particularly from Mapuche organizations, over its ownership and management of traditional Mapuche lands in Patagonia . In 1997, Benetton invested in

16218-501: The consumer through branding. Producers began by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality. Not all historians agree that these markings are comparable with modern brands or labels, with some suggesting that the early pictorial brands or simple thumbprints used in pottery should be termed proto-brands while other historians argue that

16377-503: The doors for Christ!", Benedict said: Are we not perhaps all afraid in some way? If we let Christ enter fully into our lives, if we open ourselves totally to Him, are we not afraid that He might take something away from us? ... And once again the Pope said: No! If we let Christ into our lives, we lose nothing, nothing, absolutely nothing of what makes life free, beautiful, and great. No! Only in this friendship do we experience beauty and liberation. ... When we give ourselves to Him, we receive

16536-412: The encyclical, he stated: "If friendship with God becomes for us something ever more important and decisive, then we will begin to love those whom God loves and who are in need of us. God wants us to be friends of His friends and we can be so, if we are interiorly close to them." Thus, he said that prayer is "urgently needed ... It is time to reaffirm the importance of prayer in the face of the activism and

16695-516: The environment by associating with the brand. Aside from attributes and benefits, a brand's identity may also involve branding to focus on representing its core set of values . If a company is seen to symbolize specific values, it will, in turn, attract customers who also believe in these values. For example, Nike's brand represents the value of a " just do it " attitude. Thus, this form of brand identification attracts customers who also share this same value. Even more extensive than its perceived values

16854-414: The extended identity. The core identity reflects consistent long-term associations with the brand; whereas the extended identity involves the intricate details of the brand that help generate a constant motif. According to Kotler et al. (2009), a brand's identity may deliver four levels of meaning: A brand's attributes are a set of labels with which the corporation wishes to be associated. For example,

17013-425: The first Australian saint, Mary MacKillop . On 23 October 2011, he canonized three saints: a Spanish nun Bonifacia Rodríguez y Castro , Italian archbishop Guido Maria Conforti , and Italian priest Luigi Guanella . In December 2011, the Pope formally recognized the validity of the miracles necessary to proceed with the canonizations of Kateri Tekakwitha , who would be the first Native American saint; Marianne Cope,

17172-426: The first registered trademark issued by the British government. Guinness World Records recognizes Tate & Lyle (of Lyle's Golden Syrup ) as Britain's, and the world's, oldest branding and packaging, with its green-and-gold packaging having remained almost unchanged since 1885. Twinings tea has used the same logo – capitalized font beneath a lion crest – since 1787, making it

17331-538: The five-year rule for John Paul   II. ) The decision was announced on 13 May 2005, the Feast of Our Lady of Fátima and the 24th anniversary of the attempt on John Paul   II's life. John Paul   II often credited Our Lady of Fátima for preserving him on that day. Cardinal Ruini inaugurated the diocesan phase of the cause for beatification in the Lateran Basilica on 28 June 2005. The first beatification under

17490-454: The four days of talks and presentations which makes up the 88th annual International Wool Textile Organisation (IWTO) congress. Benetton Group entered Formula One as a sponsor of Tyrrell in 1983 , then Alfa Romeo in 1984 ; this arrangement was extended to both Alfa and Toleman in 1985 . Benetton Formula Ltd. was formed at the end of 1985 when the Toleman and Spirit teams were sold to

17649-642: The fourth century BCE. In largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality. David Wengrow has argued that branding became necessary following the urban revolution in ancient Mesopotamia in the 4th century BCE, when large-scale economies started mass-producing commodities such as alcoholic drinks, cosmetics and textiles. These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to

17808-426: The growing secularism of many Christians engaged in charitable work." Continuing what he said in the pre-conclave Mass about what he often referred to as the "central problem of our faith today", on 6 June 2005, Benedict also said: Today, a particularly insidious obstacle to the task of education is the massive presence in our society and culture of that relativism which, recognising nothing as definitive, leaves as

17967-502: The imam of Egypt 's Al Azhar mosque . Benetton won the Press Grand Prix at the 2012 Cannes Ad festival for its Unhate campaign. In November 2017, Benetton launched a campaign in collaboration with Devbhumi, a company owned by rural women from India 's remote Uttarakhand region. The initiative claimed to have empowered more than 6,000 rural women artisans in India. In 2019, Benetton Group announced it would be hosting one of

18126-436: The information and expectations associated with a product, with a service, or with the companies providing them. Marketers or product managers that responsible for branding, seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics, which make it special or unique. A brand can, therefore, become one of

18285-860: The joy of the Risen Lord, confident of his unfailing help, let us move forward. The Lord will help us, and Mary, His Most Holy Mother, will be on our side. Thank you. On 24 April, Benedict celebrated the Papal Inauguration Mass in St. Peter's Square , during which he was invested with the Pallium and the Ring of the Fisherman . On 7 May, he took possession of his cathedral church, the Archbasilica of St. John Lateran . Benedict   XVI chose his papal name , which comes from

18444-522: The lay faithful and the clergy that Archbishop Pierre Martin Ngô Đình Thục had incurred excommunication latae sententiae for illicit episcopal consecrations without the apostolic mandate. In 1997, when he turned 70, Ratzinger asked Pope John Paul   II for permission to leave the Congregation of the Doctrine of Faith and to become an archivist in the Vatican Secret Archives and a librarian in

18603-707: The list. In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding. In 2017, the group posted a loss of €180 million. Prompted by the heavy losses, Luciano Benetton , who was then 83 years old, returned from retirement as Executive Chairman for the brand. Revival efforts also included appointing French designer Jean-Charles de Castelbajac as artistic director and re-appointing photographer Oliviero Toscani . As of 2020, United Colors of Benetton has 1,500 employees and uses 25,000 workers through subcontractors . In March 2020, Massimo Renon

18762-430: The literature on branding suggests that consumers prefer brands with personalities that are congruent with their own. Consumers may distinguish the psychological aspect (brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand) of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with

18921-419: The logo for go.com . Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall ) is the ability of the customer retrieving the brand correctly from memory. Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to satisfy that need. This level of brand awareness

19080-473: The market that the public could place just as much trust in the non-local product. Gradually, manufacturers began using personal identifiers to differentiate their goods from generic products on the market. Marketers generally began to realize that brands, to which personalities were attached, outsold rival brands. By the 1880s, large manufacturers had learned to imbue their brands' identity with personality traits such as youthfulness, fun, sex appeal, luxury or

19239-540: The marketplace that it aims to enter. It is important that if a company wishes to develop a global market, the company name will also need to be suitable in different cultures and not cause offense or be misunderstood. When communicating a brand, a company needs to be aware that they must not just visually communicate their brand message and should take advantage of portraying their message through multi-sensory information. One article suggests that other senses, apart from vision, need to be targeted when trying to communicate

19398-400: The minds of its consumers. Marketing-mix modeling can help marketing leaders optimize how they spend marketing budgets to maximize the impact on brand awareness or on sales. Managing brands for value creation will often involve applying marketing-mix modeling techniques in conjunction with brand valuation . Brands typically comprise various elements, such as: Although brand identity

19557-433: The most enduring campaigns of the 20th-century. Brand advertisers began to imbue goods and services with a personality, based on the insight that consumers searched for brands with personalities that matched their own. Effective branding, attached to strong brand values, can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts

19716-579: The most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace . This means that building a strong brand helps to distinguish a product from similar ones and differentiate it from competitors. The art of creating and maintaining a brand is called brand management . The orientation of an entire organization towards its brand is called brand orientation . Brand orientation develops in response to market intelligence . Careful brand management seeks to make products or services relevant and meaningful to

19875-419: The mulesing controversy is available on their website. On 24 April 2013, the eight-storey Rana Plaza commercial building collapsed outside Dhaka . It housed one of the factories in which Benetton clothing was made. At least 1,130 people died. Benetton first denied reports linking production of their clothing at the factory, but clothes and documents linked to Benetton were discovered at the disaster site. Of

20034-549: The name of the producer. The use of identity marks on products declined following the fall of the Roman Empire . In the European Middle Ages , heraldry developed a language of visual symbolism which would feed into the evolution of branding, and with the rise of the merchant guilds the use of marks resurfaced and was applied to specific types of goods. By the 13th century, the use of maker's marks had become evident on

20193-420: The new pope was celebrated on 14 May 2005, by José Cardinal Saraiva Martins , Cardinal Prefect of the Congregation for the Causes of Saints . The new Blesseds were Marianne Cope and Ascensión Nicol Goñi . Cardinal Clemens August Graf von Galen was beatified on 9 October 2005. Mariano de la Mata was beatified in November 2006 and Rosa Eluvathingal was beatified on 3 December of that year, and Basil Moreau

20352-461: The plan was shelved. Benetton's position on RFID technology is also available on their website. PETA launched a boycott campaign against Benetton for buying wool from farmers who practiced mulesing . Benetton has since agreed to buy nonmulesed wool and has further urged the wool industry to adopt the PETA and Australian Wool Growers Association agreement to end mulesing. Benetton's position statement on

20511-458: The pope was replaced by being greeted by twelve people, including cardinals, clergy, religious, a married couple and their child, and some who were newly confirmed people; the cardinals had formally sworn their obedience upon the election of the new pontiff. He began using an open-topped papal car , saying that he wanted to be closer to the people. Benedict continued the tradition of his predecessor John Paul   II and baptised several infants in

20670-473: The presence of these simple markings does not imply that mature brand management practices operated. Scholarly studies have found evidence of branding, packaging, and labeling in antiquity. Archaeological evidence of potters' stamps has been found across the breadth of the Roman Empire and in ancient Greece . Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. Pottery marking had become commonplace in ancient Greece by

20829-513: The producer's name. Roman glassmakers branded their works, with the name of Ennion appearing most prominently. One merchant that made good use of the titulus pictus was Umbricius Scaurus, a manufacturer of fish sauce (also known as garum ) in Pompeii, c.  35 CE . Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims. The mosaic depicts four different amphora, one at each corner of

20988-431: The product, the consumer lifestyle, and the endorser is important for the effectiveness of brand communication. Pope Benedict XVI Pope Benedict   XVI ( Latin : Benedictus PP. XVI ; Italian : Benedetto XVI ; German : Benedikt XVI ; born Joseph Alois Ratzinger , German: [ˈjoːzɛf ˈʔaːlɔɪ̯s ˈʁat͡sɪŋɐ] ; 16 April 1927 – 31 December 2022) was head of the Catholic Church and sovereign of

21147-401: The same year he canonized Jeanne Jugan , Damien de Veuster , Zygmunt Szczęsny Feliński , Francisco Coll Guitart , and Rafael Arnáiz Barón . On 17 October 2010, Benedict canonized André Bessette , a French-Canadian; Stanisław Sołtys , a 15th-century Polish priest; Italian nuns Giulia Salzano and Camilla Battista da Varano ; Spanish nun Candida Maria de Jesus Cipitria y Barriola ; and

21306-420: The service of reconciliation and harmony between peoples. Additionally, I recall Saint Benedict of Nursia, co- patron of Europe, whose life evokes the Christian roots of Europe. I ask him to help us all to hold firm to the centrality of Christ in our Christian life: May Christ always take first place in our thoughts and actions! During Benedict's inaugural Mass, the previous custom of every cardinal submitting to

21465-544: The students were all sent home. Ratzinger returned to Traunstein. Ratzinger's family, especially his father, bitterly resented the Nazis , and his father's opposition to Nazism resulted in demotions and harassment of the family. Following his 14th birthday in 1941, Ratzinger was conscripted into the Hitler Youth  – as membership was required by law for all 14-year-old German boys after March 1939  – but

21624-419: The subject of a notification . Ratzinger and the congregation viewed many of them, particularly the later works, as having an element of religious indifferentism (in other words, that Christ was "one master alongside others"). In particular, Dominus Iesus , published by the congregation in the jubilee year 2000, reaffirmed many recently "unpopular" ideas, including the Catholic Church's position that "salvation

21783-514: The time of the 2005 conclave , he was one of only fourteen remaining cardinals appointed by Paul   VI, and one of only three of those under the age of 80. Of these, only he and William Wakefield Baum took part in the conclave. On 25 November 1981, Pope John Paul   II, upon the retirement of Franjo Šeper , named Ratzinger as the Prefect of the Sacred Congregation for the Doctrine of

21942-476: The trend. By the early 1900s, trade press publications, advertising agencies , and advertising experts began producing books and pamphlets exhorting manufacturers to bypass retailers and to advertise directly to consumers with strongly branded messages. Around 1900, advertising guru James Walter Thompson published a housing advertisement explaining trademark advertising. This was an early commercial explanation of what scholars now recognize as modern branding and

22101-421: The ultimate criterion only the self with its desires. And under the semblance of freedom it becomes a prison for each one, for it separates people from one another, locking each person into his or her own ego. Benedict said that "a dictatorship of relativism" was the core challenge facing the Church and humanity. At the root of this problem, he said, is Immanuel Kant 's "self-limitation of reason". This, he said,

22260-532: The urn and you're looking up at the Last Judgement of Michelangelo . And I still remember vividly the then Cardinal Ratzinger sitting on the edge of his chair." Ratzinger had hoped to retire peacefully and said that "At a certain point, I prayed to God 'please don't do this to me'...Evidently, this time He didn't listen to me." The day following Ratzinger's election, the German newspaper Bild ran what would become one of its most iconic headlines in response to

22419-533: The visiting Cardinal Archbishop of Munich, Michael von Faulhaber , with flowers. Struck by the cardinal's distinctive garb, he announced later that day that he wanted to be a cardinal . He attended the elementary school in Aschau am Inn , which was renamed in his honour in 2009. In 1939, aged 12, he enrolled in a minor seminary in Traunstein . This period lasted until the seminary was closed for military use in 1942, and

22578-400: The way in which consumers had started to develop relationships with their brands in a social/psychological/anthropological sense. Advertisers began to use motivational research and consumer research to gather insights into consumer purchasing. Strong branded campaigns for Chrysler and Exxon /Esso, using insights drawn from research into psychology and cultural anthropology , led to some of

22737-417: The world's oldest in continuous use. A characteristic feature of 19th-century mass-marketing was the widespread use of branding, originating with the advent of packaged goods . Industrialization moved the production of many household items, such as soap , from local communities to centralized factories . When shipping their items, the factories would literally brand their logo or company insignia on

22896-498: Was an unenthusiastic member who refused to attend meetings, according to his brother. In 1941, one of Ratzinger's cousins, a 14-year-old boy with Down syndrome , was taken away by the Nazi regime and murdered during the Aktion T4 campaign of Nazi eugenics . In 1943, while still in seminary, he was drafted into the German anti-aircraft corps as Luftwaffenhelfer . Ratzinger then trained in

23055-419: Was and is the merit of the Enlightenment to have again proposed these original values of Christianity and of having given back to reason its own voice ... Today, this should be precisely [Christianity's] philosophical strength, in so far as the problem is whether the world comes from the irrational, and reason is not other than a 'sub-product,' on occasion even harmful of its development – or whether

23214-492: Was appointed Archbishop of Munich and Freising , and was ordained a bishop on 28 May. He took as his episcopal motto Cooperatores veritatis ( Latin for 'cooperators of the truth'), from the Third Epistle of John , a choice on which he commented in his autobiographical work Milestones . In the consistory of 27 June 1977, he was named Cardinal Priest of Santa Maria Consolatrice al Tiburtino by Pope Paul VI . By

23373-674: Was at the time of Victory in Europe Day , and released on 19 June 1945. Ratzinger and his brother Georg entered Saint Michael Seminary in Traunstein in November 1945, later studying at the Ducal Georgianum ( Herzogliches Georgianum ) of the Ludwig Maximilian University in Munich. They were both ordained in Freising on 29 June 1951 by Cardinal Michael von Faulhaber of Munich – the same man Ratzinger had met as

23532-579: Was beatified in September 2007. In October 2008, the following beatifications took place: Celestine of the Mother of God , Giuseppina Nicoli, Hendrina Stenmanns, Maria Rosa Flesch, Marta Anna Wiecka, Michael Sopocko , Petrus Kibe Kasui and 187 Companions , Susana Paz-Castillo Ramírez , and Maria Isbael Salvat Romero. On 19 September 2010, during his visit to the United Kingdom , Benedict personally proclaimed

23691-500: Was bought by Renault for US$ 120 million in 2000 and was rebranded Renault F1 in 2002. In 1979, Benetton first sponsored their (then amateur) local rugby team, A.S. Rugby Treviso. Benetton Rugby has since become a major force in Italian rugby, with 11 league titles and supplying many players to the national team. Benetton Group was the main sponsor and majority owner of basketball club Pallacanestro Treviso (then known as Benetton Basket) during its golden era from 1982 to 2012, when

23850-536: Was last seen being evicted by the Argentine National Gendarmerie from the disputed area in August 2017. His body was found two months later. Benetton aroused suspicion when they considered using RFID tracking chips on clothes to monitor inventory. A boycott site alleges the tracking chips "can be read from a distance and used to monitor the people wearing them." Issues of consumer privacy were raised, and

24009-508: Was named CEO of the company. On May 25, 2024, Luciano Benetton announced that the group had a loss of 100 million and accused Massimo Renon and other executives of mismanagement. Following the departure of Massimo Renon, in 2024 Claudio Sforza was appointed CEO of Benetton Group while Christian Coco became President. Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director , which led to

24168-449: Was originally a liberal theologian but adopted conservative views after 1968. During his papacy, Benedict advocated a return to fundamental Christian values to counter the increased secularisation of many Western countries . He viewed relativism 's denial of objective truth , and the denial of moral truths in particular, as the central problem of the 21st century. Benedict also revived several traditions and permitted greater use of

24327-669: Was restored to its separate status again with its own president. In June 2010, Benedict created the Pontifical Council for the Promotion of the New Evangelization , appointing Archbishop Rino Fisichella its first president. On 16 January 2013, the Pope transferred responsibility for catechesis from the Congregation for the Clergy to the Pontifical Council for Promoting the New Evangelization. As pope, one of Benedict's main roles

24486-420: Was substantially criticised by public health officials, anti-AIDS activists, and victim's rights organizations. On 11 February 2013, Benedict announced his (effective 28 February 2013) resignation, citing a "lack of strength of mind and body" due to his advanced age. His resignation was the first by a pope since Gregory XII in 1415, and the first on a pope's initiative since Celestine V in 1294. He

24645-511: Was succeeded by Francis on 13 March 2013 and moved into the newly renovated Mater Ecclesiae Monastery in Vatican City for his retirement. In addition to his native German language, Benedict had some level of proficiency in French, Italian, English, and Spanish. He also knew Portuguese , Latin, Biblical Hebrew , and Biblical Greek . He was a member of several social science academies, such as

24804-540: Was the German priest-politician Georg Ratzinger . His mother's family was originally from South Tyrol (now in Italy). Benedict's elder brother, Georg , became a Catholic priest and was the former director of the Regensburger Domspatzen choir. His sister, Maria, who never married, managed her brother Joseph's household until she died in 1991. At the age of five, Ratzinger was in a group of children who welcomed

24963-435: Was the brand name. With the rise of mass media in the early 20th century, companies adopted techniques that allowed their messages to stand out. Slogans , mascots , and jingles began to appear on radio in the 1920s and in early television in the 1930s . Soap manufacturers sponsored many of the earliest radio drama series, and the genre became known as soap opera . By the 1940s, manufacturers began to recognize

25122-561: Was to teach about the Catholic faith and the solutions to the problems of discerning and living the faith, a role that he could play well as a former head of the Church's Congregation for the Doctrine of the Faith. (The main points of emphasis of his teachings are stated in more detail in Theology of Pope Benedict XVI .) After his first homily as pope, Benedict referred to both Jesus Christ and John Paul   II. Citing John Paul   II's well-known words, "Do not be afraid! Open wide

25281-505: Was unfulfilled on account of her illness. They were canonized on 21 October 2012. On 7 October 2012, Benedict named Hildegard of Bingen and John of Ávila as Doctors of the Church , the 34th and 35th individuals so recognized in the history of Christianity. Benedict made only modest changes to the structure of the Roman Curia. In March 2006, he placed both the Pontifical Council for Pastoral Care of Migrants and Itinerant Peoples and

#504495