Baojun ( simplified Chinese : 宝骏 ; traditional Chinese : 寶駿 ; pinyin : Bǎojùn ; lit. 'Treasured Horse') is a Chinese automobile marque owned by a joint venture of General Motors (GM) and SAIC Motor , SAIC-GM-Wuling Automobile . The brand was created as a more affordable alternative to existing GM brands such as Chevrolet and Buick for the Chinese market, while being more upmarket than the Wuling brand.
17-562: Following the success of Wuling , the SAIC-GM-Wuling announced the creation of a second car brand, Baojun in November 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick , which are also on sale in China. The company's products compete with domestic Chinese manufacturers such as Chery , Geely , Changan , Haval and Trumpchi . The first Baojun model introduced to the market
34-566: A 12-month period. However, this growth was not sustained, with annual sales declining by an average of 200,000 units in subsequent years. In April 2016, Baojun began exporting vehicles, with the 630 compact sedan being sold in Egypt and Algeria under the Chevrolet brand as the second generation of the Optra model. In 2018, Baojun further diversified its lineup with the introduction of its first electric vehicle,
51-404: A length of less than 3.4 meters. The Yep is the first SUV with a 300 by 256 mm LCD screen on the rear exterior. The shape is similar to a wristwatch and is used to display messages, emojis, pictures or animations to other drivers on the road. The Yep was created for the dynamically developing electric car market in China in mind, with the start of sales scheduled for May 2023, just after
68-449: A significant decline in demand, leading to the discontinuation of several newly introduced models within just 2-3 years of their debut. This decline was exacerbated by growing concerns over the reliability of earlier models. As a result, the role of an affordable combustion vehicle brand within the SAIC-GM-Wuling portfolio was taken over by the sister brand Wuling. In 2021, Baojun adjusted its naming strategy by adopting proper names, renaming
85-544: A third model (the Baojun 610 ) was announced at Auto China . At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV. And in July 2014, SAIC-GM-Wuling launched the Baojun 730 , a seven-seater MPV. Baojun sold 688,390 vehicles in 2016. In late 2016, Baojun introduced its most successful vehicle, the Baojun 510 small SUV, which went on sale the following year. The model helped increase sales of Baojun to 996,629 in 2017. It
102-482: Is distinguished by its angular silhouette with clearly defined wheel arches, black bumpers, and sill covers, as well as an imitation spare wheel on the trunk lid. The vehicle also uses full LED lighting, with a characteristic arrangement of stripes on the front covers. In addition, despite its small external dimensions, the Yep is a 4-seater car that can accommodate 2 passengers in each row of seats, which has been achieved with
119-566: The Baojun brand. "悦也" literally translates as "joy also" or "happy together", is the homophone of "越野" which means " offroad ". In February 2023, the Chinese joint-venture SAIC-GM-Wuling introduced a new small city car in the form of a combination of a 3-door hatchback with features reminiscent of large off-road vehicles such as the Suzuki Jimny . The result was the Baojun Yep crossover. The Yep
136-598: The Baojun E100 microcar, and the Baojun 530 SUV. The electrically powered Baojun E100, which is only 2.49 meters long, was initially only available in Guangxi from August 2017. Since June 2018, it has been available throughout China with an increased range. The 530 SUV was notably the first Baojun vehicle to be marketed globally under the Chevrolet brand. The model's production was also initiated outside of China, including in India under
153-775: The Baojun RC-6 based on the RS-5 was introduced. In September 2019, the Baojun RM-5 MPV was introduced. Baojun presented the Baojun RS-3 SUV at the end of October 2019. In 2020, the Baojun E300 microcar, the Baojun RS-7 and the Baojun RC-5 sedan were introduced. Despite these efforts, the "New Baojun" strategy did not result in increased market interest. Instead, the brand experienced
170-606: The L100 type Mitsubishi Minicab . This small van was sold as the Liuzhou Wuling LZ110 . The first Wuling vehicles to be exported were sent to Thailand in 1992. Wuling Automobile also manufactures generator sets under the "Longward" brand. Baojun Yep The Baojun Yep ( simplified Chinese : 宝骏悦也 ; traditional Chinese : 寶駿悅也 ; pinyin : Bǎojùn Yuèyě ) is a battery electric crossover city car manufactured by SAIC-GM-Wuling (SGMW) since 2023 under
187-743: The MG brand as the MG Hector and in Indonesia as the Wuling Almaz. The Baojun 360 MPV went on sale in May 2018. Since September 2018, the Baojun E200 , an electric microcar, has been sold in China. In January 2019, Baojun introduced a new model strategy called "New Baojun," which aimed to provide vehicles with more avant-garde styling and expand its lineup with higher-end models featuring enhanced equipment. Alongside this strategy,
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#1732854717878204-570: The RC-5W model as Baojun Valli and the E300/E300 Plus electric hatchback as Baojun KiWi EV. In 2023, Baojun shifted its focus entirely to electrification, phasing out all models from the previous decade except for the city car KiWi EV. The brand renewed its lineup with electric models, starting with the introduction of the small Baojun Yep SUV, followed by the Baojun Yunduo compact hatchback later in
221-476: The company updated its logo, replacing the previous shield with a horse image, with a minimalist diamond-shaped horse profile. Under this new approach, Baojun introduced a new naming convention for its models: passenger cars were given the prefix "RC," SUVs and crossovers "RS," and minivans "RM." The Baojun RS-5 , the brand's fourth SUV, was presented at the Guangzhou Auto Show in November 2018. In June 2019,
238-526: The official presentation to the public at the 2023 Shanghai Auto Show . A 2-door pickup truck version with 4WD is in development. The 5-door Yep was revealed on 15 January 2024 as the Yep Plus . It went on sale in China in April 2024. The Yep is an electric car, which in the basic variant is powered by an electric motor located at the rear axle, which develops 67 hp and 140 Nm of maximum torque. It allows
255-791: The year. In 2024, the lineup was further expanded with a larger, five-door alternative to the Yep, named Yep Plus, and a plug-in hybrid and electric SUV, the Baojun Yunhai . Wuling Motors Wuling Motor Holdings., Ltd, ( doing business as Wuling Motors ; Chinese : 五菱汽车 ; pinyin : Wǔlíng Qìchē ) is a Chinese manufacturer of automobiles , subsidiary of Guangxi Automotive Group . They produce engines, and special purpose vehicles, namely mini electric cars, people movers, trucks and buses, and auto parts. Wuling microvans have been manufactured since 1982. In 1986, Wuling's predecessor company, Liuzhou Automotive Industry Corporation, reached an agreement with Mitsubishi Motors to assemble
272-421: Was the best-selling crossover in China in 2018, and also the best-selling car sold by Baojun. As of June 2019, nearly 800,000 units of 510 had been sold. It is also notable for being the highest-selling new car nameplate in world's history. It recorded 416,883 sales during its first 12 months in market, the highest of any other car in the world. It took the record from the Baojun 560 which was sold 319,536 units in
289-557: Was the four-door compact sedan 630, which debuted at a price point of approximately $ 7,000 USD in November 2010. The development of the Baojun 630 involved significant input from designers at General Motors. Sales started in late 2011 through a dedicated dealer network. The joint venture also offered a localized version of the Daewoo Matiz / Chevrolet Spark, known as the Baojun Lechi. In 2014,
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