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80-614: The Grand Prix of Baltimore presented by SRT was an IndyCar Series and American Le Mans Series race for 3 years held on a street circuit in Baltimore, Maryland . The inaugural race was held September 4, 2011. ESPN said it was the best inaugural street race in North America in the last 30 years. The races were contested on a temporary street circuit around the Inner Harbor area of downtown Baltimore. Baltimore Racing Development signed

160-437: A cognitive link between a brand (sponsor) and an event (sponsoree), leading to the formation of event-linked associations in memory. Consequently, thinking of the brand can evoke these associations, influencing consumer perceptions and behaviors. Cornwell, Weeks and Roy (2005) have published an extensive review of the theories so far used to explain commercial sponsorship effects. One of the most pervasive findings in sponsorship

240-408: A company's business objectives, finding the right contacts at a company, getting buy-in from multiple constituencies and finally negotiating benefits/price. Some sales can take up to a year and sellers report spending anywhere between 1–5 hours researching each company that is viewed as a potential prospect for sponsorship. These are the terms used by many sponsorship professionals, which refer to how

320-414: A consortium of ethanol producers that advocate the increased use of ethanol . EPIC was anxious to address public concerns of that era that ethanol use led to engine damage and poor performance when used in road cars. As a marketing effort, it was believed that sponsoring an IndyCar could be used as a tool to promote education and awareness of ethanol use and to curb the spread of erroneous information. Dana

400-406: A first-ever Dallara DW12 facelift. The kits, while increasing speeds and offering a clear distinction between the two manufacturers, did lead to significant cost increases. Further, Chevrolet's aero kit was the more dominant with Honda only able to mount a competitive charge on ovals due to having slightly better engine power. While Honda was able to make gains in 2016, after two years of development

480-612: A foot protection bulkhead, and cockpit padding. From the 2020 season onwards, the IndyCar Series implemented a cockpit protection system. This consists of a combination of the Halo mandated in Formula One and a reinforced windscreen dubbed the "aeroscreen", provided by Red Bull Advanced Technologies, to lessen the probability of traumatic head injuries from flying debris. All IndyCar Series cars carry an Electronic Control Unit. Live telemetry

560-454: A multi-year contract with IndyCar and the City of Baltimore to organize the race, but the city terminated their contract with BRD at the end of 2011 due to unpaid debts. On February 15, 2012, it was announced that the city of Baltimore had entered into a five-year agreement with Downforce Racing to manage the race. However, Downforce failed to fulfill their obligations to the city. On May 10, 2012, it

640-418: A pair of sweepers, right and then left, that lead to Pratt Street and the 0.5-mile (0.80 km) long main straight. Finally, the cars navigate a temporary chicane placed at the junction between Pratt and Howard Street as they cross train lines. Following the 2011 race , several drivers offered the opinion that the temporary chicane on the main straight was unnecessary, and it was subsequently removed ahead of

720-429: A pneumatic clutch with semi-automatic activation, supplied by Xtrac Limited since the 2008 season. All current IndyCar transmissions use pneumatic actuation for the shifting and clutch, so the clutch is therefore only needed for launching the car from a standstill, and the clutch isn't required for gear shifting. From 1996 to 2007, all IndyCar Series cars used a hand-shifted 6-speed sequential manual transmission with

800-578: A practice crash. Riley & Scott produced IndyCar chassis from 1997 to 2000. Their initial effort, the Mark V, was introduced late in the 1997 season, severely limiting its potential market. It also proved to be uncompetitive. After Riley & Scott was purchased by Reynard, an all-new model, the Mark VII, was introduced for the 2000 season. It won in Phoenix, the second race of the season (driven by Buddy Lazier), but

880-501: A shift stick lever, supplied also by Xtrac since 2000 season until 2007. The clutches of all IndyCar Series cars are carbon with steel housing 3-plate clutch operated by foot-pedal in 1996–2011 later hand-paddle steering wheel clutch in 2012–present and provided by AP Racing . Mechanical limited-slip differentials are also allowed and constant velocity joint tripod driveshafts are also used. All IndyCar Series car drivetrains are currently rear mid-engine with rear-wheel-drive layout . Since

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960-538: A single set of specifications is used, based upon the configuration and speed of the track, as well as having the right rear tire diameter constructed to be slightly larger than the left rear, (also known as stagger) to aid in high speed cornering. The suspension of all IndyCar Series cars is double A-arm, pushrod, with third spring and anti-roll bar configuration multilink. All NTT IndyCar Series cars use carbon-fiber shell driver's seats with 6-point safety restraints. The cars' steering wheels are designed by Cosworth with

1040-420: A sponsor uses the benefits they are allocated under the terms of a sponsorship agreement. Leveraging has been defined by Weeks, Cornwell and Drennan (2008) as "the act of using collateral marketing communications to exploit the commercial potential of the association between a sponsor and sponsee" while activation has been defined as those "communications that promote the engagement, involvement, or participation of

1120-556: A system of buttons that allow the drivers to make adjustments to their cars mid-race. All IndyCar Series cars were equipped with Pi Research Sigma Wheel to Display data display units from 2001–2017 until they were replaced by Cosworth's Configurable Display Unit 4.3 display from 2018 onwards (although in 2018 some smaller low-budget IndyCar Series teams still utilized old Pi Research Sigma Wheel instead of new Cosworth Configurable Display Unit 4.3 due to cost reasons). The cockpits of all IndyCar Series cars are still open but protected by zylon,

1200-568: A universal bodywork kit. Digital renderings for the common bodywork kit, referred to as the 'IR18' car, were released in early May 2017 as a second facelift of Dallara DW12 . The car was officially unveiled in late July, and the universal aero kit became known as the UAK18 bodywork. The bodywork is inspired by CART 's 1990s and 2000s designs, with a more streamlined appearance. The redesigned aero kit reduces both aerodynamic downforce and team and manufacturer design development costs. The universal Aero Kit

1280-458: A well-funded team, was brought on to develop the engine with team owner Eddie Cheever expanding the team to two cars and bringing on his brother Ross Cheever as a test driver. By 2000, the engine had improved markedly and Cheever captured the marque's first win at Pikes Peak International Raceway . However, despite the improved success, few teams made the switch to the Infiniti and the company left

1360-405: Is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in

1440-519: Is projected to be the fastest-growing source of sponsorship dollars outside North America, with a forecast growth rate of 5.6 percent for 2011. Relaxed television industry legislation surrounding product placement has led to a small but increasing rise in TV programming sponsorship in the UK. However, commercial sponsorship of British sports teams and players is a multibillion-pound industry. For example, Adidas became

1520-487: Is run in a clockwise direction, with the start-finish line located on Pratt Street , passing by various Baltimore landmarks, including the Baltimore Convention Center , the Inner Harbor , and Camden Yards . The cars travel east along Pratt Street to Light Street, where they turn right and travel south along the northbound lanes to the intersection between Light and Lee Streets. This forms the slowest corner on

1600-455: Is that the best effects are achieved where there is a logical match between the sponsor and sponsoree, such as a sports brand sponsoring a sports event. Work by Cornwell and colleagues however, has shown that brands that don't have a logical match can still benefit, at least in terms of memory effects, if the sponsor articulates some rationale for the sponsorship to the audience. All sponsorship should be based on contractual obligations between

1680-772: Is used only for television broadcasts, but the data can be recorded from the ECU to the computer if the car is in the garage tents and not on the track. Since 2007 McLaren supplied its Engine Control Unit (ECU) system for few IndyCar Series teams and later promoted to standard Engine Control Unit (ECU) systems from 2010 season onwards. Previously Motorola supplied IndyCar Series ECU in 2003–2009 for Honda -powered cars, also Denso supplied IndyCar Series ECU in 2003–2005 for Toyota -powered cars and also Zytek supplied IndyCar Series ECU in 2002–2005 for Chevrolet -powered cars. Rearview mirrors for all IndyCar Series cars are fully mandated to easily enable viewing opponents behind. At its inception,

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1760-549: The 2012 Grand Prix of Baltimore . The fastest official race lap records at the Grand Prix of Baltimore are listed as: Along with the closing of the commercial center of downtown Baltimore for track preparation, trees were removed from city streets, spawning a court case. Also, Baltimore Brew identified $ 42,400 in campaign contributions over the preceding four years to Mayor Stephanie Rawlings-Blake and other political officials from investors and businesses that stood to gain from

1840-616: The CART chassis and turbocharged engines that had been the mainstay of the Indianapolis 500 since the late 1970s. Starting with the 2003 season, the series rules were changed to require chassis manufacturers to be approved by the league before they could build cars. Prior to that, any interested party could build a car, provided it met the rules and was made available to customers at the league-mandated price. In total, four manufacturers have built IndyCar chassis. Dallara began producing Indycars for

1920-508: The Champ Car World Series and the history and statistics of both series, as well as those from its predecessors, were unified. The series' premier event is the Indianapolis 500 , which was first held in 1911. Historically, open-wheel racing was the most popular form of U.S. motorsport nationwide. However, an acrimonious schism (often referred to by many as "The Split") in 1994 between the primary series, CART, and Tony George led to

2000-488: The Firestone Indy Lights machines. After the withdrawal of factory support from Panoz Auto Development , they are the only supplier of new chassis. The G Force chassis was introduced in 1997 and won the 1997 and 2000 Indy 500 races. In 2002, Élan Motorsport Technologies bought G Force, and the chassis was renamed "Panoz G Force", and then shortened to "Panoz" in 2005. In 2003 a new model was introduced, and it won

2080-583: The Oldsmobile Aurora label) and Nissan (badged as Infiniti). Per IRL rules, the engines sold for no more than $ 80,000 (with an exception of full-works IndyCar Series teams that usually received free engines due to direct partnership with an each engine manufacturer), and were rev-limited to over 10,000 rpm and weighed up to 280  lb (127  kg ) (excl. headers, clutch, ECU, spark box or filters). They produced around 600–700 hp (450–520 kW). These engines utilized 90° crankshafts , and while

2160-465: The 1997 season. The Dallara and G Force chassis were relatively evenly matched over their first few seasons, but eventually, the Dallara began to win more races. This caused more teams to switch to the Dallara, further increasing their success. As of 2017, a Dallara chassis has been used by 17 Indy 500 winners, although there have not been any competing manufacturers since 2008. Dallara was also tapped to build

2240-507: The 2008 Toyota Grand Prix of Long Beach . In 2010, IndyCar announced that it would officially adopt a single-make chassis formula, beginning in 2012 among a selection of proposals from interested parties, and set up the ICONIC (Innovative, Competitive, Open-Wheel, New, Industry-Relevant, Cost-Effective) Advisory Committee to make a final recommendation. Proposals were submitted and announced by BAT Engineering, Dallara , Lola , Swift , as well as

2320-400: The 2010 full season, cost $ 935,000 U.S. per season, per car. Sponsor (commercial) Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship

2400-416: The 2012 race so as to increase entry speeds into the first corner. However, during the first practice sessions for the 2012 race, several drivers — including Simon Pagenaud and Oriol Servià — became airborne as they crossed the train tracks. IndyCar officials abandoned the practice session and reinstalled the temporary chicane. Other changes for the 2012 race included the re-profiling of the chicane before

2480-659: The EU member states in 2014, followed by North America, the Asia Pacific region. Growth in Central and South America during 2010 did not materialize to the extent projected—3.8 percent versus a forecast of 5.7 percent—despite the FIFA World Cup and Olympic Games in Brazil in 2014 and 2016, respectively. With the 2010 World Cup concluded, sponsorship activity should begin to heat up, thus the region

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2560-504: The IRL used methanol racing fuel, which had been the de facto standard in American open-wheel racing since the 1964 Indianapolis 500 Eddie Sachs – Dave MacDonald crash. Methanol had long provided a safer alternative to gasoline. It had a higher flash point, was easily extinguishable with water, and burned invisible. With the IRL's introduction of night races in 1997, the burning of methanol fuel

2640-560: The IRL, a major point of contention for CART management, to whom Ford-Cosworth was an official engine supplier. The Ilmor Mercedes V-8 engine, also a mainstay CART powerplant, was permitted, but the only time it was used as a one-off at the 1996 Indy 500 by Galles Racing . Starting in 1997, IRL cars were powered by 4.0-litre V8 , four-stroke piston, Otto cycle methanol -burning, production prototype-based, naturally-aspirated internal combustion engines and electronic indirect multi-point port fuel injection, produced by General Motors (under

2720-832: The Indianapolis 500 and the series title. However, Toyota had just one podium in the last seven races of 2004, and only Penske Racing fielded competitive Toyota-powered cars in 2005, while Honda became the dominant engine manufacturer within the series. In November 2005, Toyota company officials announced the company's withdrawal from American open-wheel racing and the immediate discontinuation of its IRL program, coinciding with its entrance into NASCAR's Craftsman Truck Series in 2004, and its discontinuation of its IMSA program. After Chevrolet and Toyota elected to shut down their IRL involvement after 2005 season ( Chevrolet temporarily hiatus from IndyCar Series for six years while Toyota USA elected to focus on NASCAR involvement), Honda became

2800-546: The Indy 500 in 2003–2004 and finished second in 2005. It fell out of favor starting in 2006, and by then, only one had finished in the top ten at Indy. Little factory support was given to IndyCar teams by Panoz after that point, as they had concentrated on their DP01 chassis for the rival Champ Car World Series. By 2008, only one Panoz saw track time, an aborted second-weekend effort at Indy, that resulted in Phil Giebler being injured in

2880-436: The U.S. government's demand that the alcohol is unfit for human consumption and add visible color in case of fire. However, 2010 São Paulo Indy 300 , held in Brazil –outside of the U.S. regulations– utilized a full E100 mixture, the first instance in the sport. To compensate for the loss of power due to the use of ethanol, the displacement was increased back to 3.5 liters. Since ethanol gets better fuel mileage than methanol,

2960-473: The auspices of various sanctioning bodies since 1920 after two initial attempts in 1905 and 1916. The series is self-sanctioned by its parent company, IndyCar, LLC ., which began in 1996 as the Indy Racing League (IRL) and was created by then Indianapolis Motor Speedway owner Tony George as a competitor to Championship Auto Racing Teams (CART). In 2008, the IndyCar Series merged with CART's successor,

3040-488: The cars were unique, being designed specifically for oval racing; for example, the oil and cooling systems were asymmetrical to account for the pull of liquids to the right side of the cars. Later cars were designed to accommodate the added requirements of road racing. Because of a schedule conflict, the Champ Car World Series spec Panoz DP01 , with a Cosworth engine, was run in an IndyCar Series points event in

3120-590: The circuit, a right-hand hairpin turn that leads the cars back north along Light Street's southbound lanes to Conway Street. The cars turn left here and head west along Conway Street to the Camden Station. They then navigate a chicane designed to slow the cars down before the pit entry — the circuit is unusual in that the pits are not located on the main straight — and turn left again. The cars circle around Oriole Park at Camden Yards stadium to Russell Street, where they turn north once more. This short straight feeds into

3200-516: The city Board of Estimates February 22. The new contract includes provisions such as a $ 3 per ticket surcharge for city services to reduce the risk of unpaid fees to the city. IndyCar Series The IndyCar Series , currently known as the NTT IndyCar Series under sponsorship , is the highest class of American open-wheel car racing in the United States, which has been conducted under

3280-405: The city terminated their contract with BRD at the end of 2011. This meant the race would only take place again if both the city and IndyCar approved a new organizer. IndyCar officials have expressed hope that a new organizer will be found. The city of Baltimore announced on February 10, 2012, that a five-year deal with race organizer Downforce Racing, LLC was being finalized and would be presented to

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3360-564: The development work associated with them. However, after a series of safety concerns during practice for the 2015 Indianapolis 500 with the Chevrolet aero kit package, this did not come about. The 2017 season was the third and final year contested with the Chevrolet and Honda aero kits outfitted to the Dallara DW12 chassis. Beginning in 2018, all DW12 Safety Cell chassis have been fitted with

3440-492: The engine blocks were to be production-based, they were not "stock blocks" like the Buick or Menard engines of the 1980s and 1990s. They were purpose-built racing engines. The engine formula was changed with the 2000–2004 formula. The displacement was dropped down from 4.0 to 3.5 litres (244 to 214 cubic inches ), and the requirement for the block to be production-based was dropped. The engines also switched to 180° crankshafts , and

3520-443: The engines were moderately de-tuned. The engines proved themselves to be quite durable — there had been no engine failures at Indy from 2006 to 2010, which also lowered the number of crashes. Most of the engines, including those used for the Indy 500, are used for multiple races and were intended to last 1,200 miles (1,931 kilometres ) between rebuilds. The Honda engines were only available via lease arrangement from Honda, which, for

3600-467: The existing engine blocks to curb top speeds (started from the 2004 Indianapolis 500 ). Infiniti's engines, though reliable, were significantly down on power compared to the Auroras in 1997, leading many of the teams that had initially opted for the Infiniti to switch. By the end of the 1998 season, only a handful of low-budget teams were using the Infiniti. However, early in the 1999 season, Cheever Racing ,

3680-451: The first time since 2011. The fuel cell for all current IndyCar Series cars are made of rubber and are covered with a Kevlar-fitted blanket for extra protection in side impacts. Since 2012 the capacity has been 18.5 US gallons (70 litres ). Previous capacities were 22 US gallons (83 litres ) in 2007–2011, 30 US gallons (114 litres ) in 2004–2006, and 35 US gallons (132 litres ) in 1997–2003. The initial 1996 IRL season, as well as

3760-451: The first two races of the 1996–97 season, featured engines with specifications leftover from the rival CART series competition. Those chassis/engine combinations were essentially under the same rules utilized by teams that participated in the 1995 Indianapolis 500 , which was sanctioned by USAC. V-8 powerplants were allowed the typical 45 inHg (1.5 bar; 22.1 psi) of pressure boost. The Menard-Buick V6 engine used in 1996, however,

3840-425: The formation of IndyCar Series in 1996, the brake package for the IndyCar Series was slimmer carbon brake rotors with 4-pot brake calipers and carbon pads on all-oval races until 2011. The thicker steel brake rotors with 6-pot brake calipers and carbon pads were introduced in 2005 for road and street course races for stronger braking while approaching sharper turns even hairpins. From 2012 onwards, IndyCar Series ditched

3920-479: The formation of the Indy Racing League, which launched the rival IndyCar Series in 1996. From that point on, the popularity of open wheel racing in the U.S. declined dramatically. The feud was settled in 2008 with an agreement to merge the two series under the IndyCar banner, but enormous damage had already been done to the sport. Post-merger, IndyCar continues to run with slight viewership gains per year. For 1996–1997,

4000-636: The front and 14 in × 15 in (356 mm × 381 mm) on the rear since 1996; this size will be used until at least the 2022 season. 18-inch wheel rims will be adopted if the Dallara DW12 's successor comes out for the 2023 season onward. Firestone has been a tire supplier for the series since the 1996 season and sole tire supplier since 2000 season. Previously, Goodyear also supplied tires from 1996 to 1999 for several teams before withdrawing their support. The IndyCar Series has run bespoke compounds since 1996 which were re-profiled in 2003. The front tire sizes are 305/45-R15 (10.0/25.8-R15) and

4080-453: The fuel tanks in the car were decreased. Compared to methanol, human contact with the current ICS fuel is much less harsh, and the fumes much less irritating. The fumes are often compared with the sweet smell of apple cider or apple cobbler. Unlike methanol, ethanol is not caustic and does not cause chemical burns when it comes in contact with the skin. It also is less polluting when spilled compared to methanol. In May 2010, Sunoco became

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4160-469: The kits were frozen for 2017, and starting in 2018 all cars ran the same aero package again. To further help reduce costs, IndyCar allowed teams to shop for competitively priced non-safety-related parts such as brakes instead of mandating parts from specific suppliers. IndyCar had hoped to set a new speed record at the Indianapolis Motor Speedway by 2016 with the introduction of aero kits and

4240-534: The marketing mix. A sponsorship program can include all other marketing elements including advertising, promotions, merchandise, hospitality, PR and social media. This allows sponsorship to be used to address a much wider range of business objectives. For example, a sponsor buying the rights to a sports team or competition could achieve increased brand awareness through high profile signage, but might also use hospitality tickets for staff motivation programs or to host key trade customers. On-pack promotions could be linked to

4320-518: The official fuel of the series starting in mid-2010 with an immediate effect, running through 2018. For the 2012 season, the ethanol fuel blend rate was reduced to 85% blend in a reference of road car relevance. Speedway LLC took over as series official fuel supplier beginning from 2019 season onwards, but the E85 formula still retained until at 2022. From 2023 onwards Shell USA (North American division of Shell plc ) will supply 100% Ethanol-sourced fuel for

4400-477: The only standard spec-engine manufacturer in the IndyCar Series starting in 2006 and continued in that capacity through 2011 as it was announced by Indy Racing League president & chief operating officer Brian Barnhart and Honda Performance Development president Robert Clarke on December 15, 2005. The IndyCar Series carried on with only one engine manufacturer in spite of the television agreement required at least two or three engine manufacturers to participate in

4480-467: The partial enclosure around the rear wheels, which acts to prevent cars ramping up over another vehicle's back end. This chassis was intended to support multiple aerodynamic kits, but introduction of these was delayed until 2015, with teams citing costs. After the events of the 2011 IZOD IndyCar World Championships the chassis was nicknamed DW12 in honor of Dan Wheldon . In 2015, teams began running aero kits developed by their engine manufacturers as

4560-414: The pit entry. In 2011, the circuit had been narrowed down to a single lane with several tight corners to force the cars to slow down. This was simplified for 2012 and widened, slowing the cars down, but preventing the field from being forced through a bottleneck. The unofficial all-time outright track record set during a race weekend is 1:17.5921, set by Will Power in a Dallara DW12 during qualifying for

4640-475: The public its "Gen IV" motor, a rebadged Cosworth motor for competition. At the time, Cosworth was owned by Ford. On November 4, 2004, Chevrolet stated that it would be ending its IRL engine program effective with the end of the 2005 season, citing costs that exceeded value, according to then GM Racing Director Doug Duchardt, "The investment did not meet our objectives." Toyota won its first race in Miami, as well as

4720-432: The race being held. After its inaugural run, it was reported that the race failed to bring as much economic activity to Baltimore as had been promised and that Baltimore Racing Development has had difficulties paying monies owed to local businesses and the state, the latter resulting in a $ 567,000 tax lien being filed. With Baltimore Racing Development $ 3 million in debt, including nearly $ 1.2 million owed to Baltimore City,

4800-479: The radical DeltaWing design that was penned by Ben Bowlby and financed by Chip Ganassi . In July 2010, IndyCar announced that Dallara had won the contract to remain as the series' single chassis supplier. In 2012 the series adopted the Dallara IR-12 chassis as a cost control method, and IndyCar negotiated a price of $ 349,000 per chassis. The new specification also improved safety, the most obvious feature being

4880-543: The rear tire sizes are 415/40-R15 (14.5/28.0-R15). The compounds and construction of IndyCar Series tires unique to each mounting position on the race car. For road/street events, there are unique primary and alternative specifications for dry conditions, along with specially designed full-rain tires for all rain conditions but, unlike in Formula One which has intermediate rain tires for light rain conditions only, no intermediate rain tires due to additional costs. For oval racing,

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4960-422: The rev limits were adjusted from time to time. These engines made 675 hp (503 kW), ran on 109- octane methanol racing fuel, and revved to 10,300 rpm, all while weighing only 280 lb (130 kg). This formula was used through 2003. In 2004, in the wake of several crashes including the fatal crash of Tony Renna and the severe crash of Kenny Bräck , the displacement was reduced to 3.0-liters using

5040-444: The same chassis. Currently, Dallara provides a specification chassis to all teams, with Honda and Chevrolet providing teams different engines. In the series' first season ( 1996 ), 1992 to 1995 model year CART chassis built by Lola and Reynard were used. The first new Indycar came into being in 1997. Tony George specified new technical rules for less expensive cars and production-based engines. The move effectively outlawed

5120-540: The series after the 2002 season to focus on powering the league's new Infiniti Pro Series (now Firestone Indy Lights). As part of General Motors' discontinuance of the Oldsmobile name, the Olds engine was rebadged as the Chevrolet starting with the 2002 season. However, the effort would lack in competitiveness against Toyota and Honda, which came to the IRL in 2003 from the rival CART series. In August 2003, Chevrolet announced to

5200-512: The series to ensure future continuity. The Honda Indy V8 engine was partnered and co-developed by Ilmor , which is part owned by Roger Penske for tune-up, engine maintenance, arrangement and trackside support. The engine displacement was reverted from 3.0 to 3.5 litres (183 to 214 cubic inches ) beginning from 2007 season. During that time, since the IndyCar Series had only one engine manufacturer, Honda focused on minimizing engine failure and minimizing costs instead of defeating rivals. As such,

5280-422: The series was now legally entitled to use it due to the expiration of a 1996 legal settlement with Championship Auto Racing Teams (CART). The series began to progressively downplay the former IRL name, changing its name to simply IndyCar for the 2008 season. The company was similarly renamed in 2011. Izod signed a six-year deal to become the series title sponsor beginning on November 5, 2009, through 2014, but

5360-613: The series was simply referred to as the Indy Racing League. For 1998–1999, the series garnered its first title sponsor, and was advertised as the Pep Boys Indy Racing League . In 2000, the series sold its naming rights to Internet search engine Northern Light , and the series was named the Indy Racing Northern Light Series . The name IndyCar Series was officially adopted beginning in 2003, as

5440-441: The specific rights being sold and confirmation that these are available for sponsorship from the rights holder. Sponsored parties should have the absolute right to decide on the value of the sponsorship rights that they are offering and the appropriateness of the sponsor with whom they contract. The sales cycle for selling sponsors is often a lengthy process that consists of researching prospects, creating tailored proposals based on

5520-425: The sponsor and the sponsored party. Sponsors and sponsored parties should set out clear terms and conditions with all other partners involved, to define their expectations regarding all aspects of the sponsorship deal. Sponsorship should be recognisable as such. The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship. There should be clarity regarding

5600-482: The sponsorship audience with the sponsor." Money spent on activation is over and above the rights fee paid to the sponsored property and is often far greater than the cost of the rights fee." IEG projects spending on sponsorship globally to grow 4.5 percent in 2018 to $ 65.8 billion, including $ 24.2 billion in North America alone (a 4.5% increase from $ 24.1 billion in 2017). Europe is the largest source of sponsorship spending, with €26.44 million (US$ 29 million) in just

5680-515: The sponsorship was terminated at the end of the 2013 season. In 2014, Verizon Communications became title sponsor of the series through 2018. In January 2019, it was announced that Japanese communications company NTT would become title sponsor and official technology partner of the IndyCar Series. In 2023, IndyCar announced that NTT had extended their title sponsorship, for an unreported length. The IndyCar Series allows manufacturers to develop different types of engines, while every team uses

5760-405: The sports property to create a much more compelling consumer proposition and to associate the brand directly with a sports property which has much greater image attributes than the sponsoring brand. Various psychological and communication theories have been employed to elucidate the mechanisms by which commercial sponsorship influences consumer audiences. Many theories posit that sponsorship creates

5840-737: The steel brake discs in favor of carbon brake rotors on all types of tracks but the caliper configuration remained the same as 1996–2011. PFC currently supplying brake packages for all IndyCar Series cars since 2017 season (disc only) and later increased their involvement from the 2018 season (supplying the calipers and rest of other brake packages). Previously Brembo supplied the brake packages in 2012–2016 (full brake package), 2017 (caliper only), and Alcon in 2003–2011. BBS and O.Z. Racing have been supplying forged wheels since 1996. The wheel rims for all IndyCar Series cars are made of aluminum alloy. The size of IndyCar Series wheel rims have been 10 in × 15 in (254 mm × 381 mm) on

5920-478: The track and expenses from repairs. The "aeroscreen" cockpit protection was added in time for the 2020 season, and some minor modifications were eventually conducted to reduce the intense heat caused by stagnant air on the drivers. For the transmission gearboxes, all IndyCar Series cars currently use an electronically actuated AGS ( Assisted Gearchange System ) 6-speed semi-automatic sequential gearbox with an electro-pneumatically operated paddle-shift system and

6000-604: Was an updated powerplant from the 1995 version. In addition, the V-6 stock block engines (Buick-Menard) were allowed 55 inHg (1.9 bar; 27.0 psi) of boost at all races, instead of just at Indianapolis. During the CART era, V-6 stock blocks were only allowed 45 inHg (1.5 bar; 22.1 psi) at all races outside of Indy, which was a decided disadvantage and left the engine out of favor. Ford-Cosworth reluctantly provided support to teams wishing to run their older-spec engines in

6080-415: Was announced that Race On LLC. and Andretti Sports Marketing, led by racing legend Michael Andretti would take over the organization and promotion of the event. Race On LLC is owned by Gregory O'Neill and J.P. Grant III. On September 13, 2013, it was announced that the race would not be held in 2014 or 2015 due to scheduling conflicts. The circuit is a 2.04-mile (3.28 km) temporary street circuit that

6160-466: Was designed without the wheel guards of the DW12 chassis, which were deemed ineffective and proved prone to breaking. The IR-18 also lacks an air inlet above the cockpit, a first for an IndyCar Series chassis (most Champ Car chassis had been designed that way). The new Aero Kit also has fewer small aerodynamic pieces that can become broken or dislodged, with the intent to reduce the amount of debris that ends up on

6240-431: Was killed in a crash in 2006, but the IRL had already begun a transition to ethanol fuel . For the 2006 season the fuel was a 90%/10% mixture of methanol and ethanol . Starting in 2007, the league advertised " 100% Fuel Grade Ethanol ," the first competitive series to utilize renewable fuel. The mixture was actually 98% ethanol and 2% gasoline, provided by Lifeline Foods of Saint Joseph, Missouri . The additives satisfy

6320-495: Was off the pace at Indy and was quickly dropped by its teams. Falcon Cars were founded by Michael Kranefuss and Ken Anderson in 2002 as the third approved chassis supplier for the 2003 season. One rolling chassis was completed and shown, but it was never fitted with a working engine and never ran. No orders were ever filled. Superficially, IndyCar machines closely resemble those of other open-wheeled formula racing cars, with front and rear wings and prominent airboxes . Originally,

6400-460: Was visible for the first time, seen with a light blue haze. With this in mind, in an effort to make it more visible in case of fire during daylight hours, additional mixtures were placed in the fuel. As a safety feature, the methanol would burn with color. In 2005, the driver Paul Dana brought the sponsorship of the Ethanol Promotion and Information Council (EPIC) to his IndyCar team. EPIC is

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