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33-562: Baileys Irish Cream is an Irish cream liqueur made of cream , cocoa and Irish whiskey emulsified together with vegetable oil . Baileys is made by Diageo at Nangor Road, in Dublin , Ireland and in Mallusk , Northern Ireland . It is the original Irish cream, invented by a team headed by Tom Jago in 1971 for Gilbeys of Ireland ; Diageo currently owns the trademark. It has a declared alcohol content of 17% by volume . Baileys Irish Cream

66-588: A new premium variety, Baileys Gold, at several European airports in 2009. The Gold version also was marketed towards the Japanese consumer. 2011, Baileys launched a Biscotti flavour, and a sub-brand premium product Baileys Chocolat Luxe, which combined Belgian chocolate with Baileys, in 2013. The company released a Vanilla-Cinnamon variety in the US market in 2013, with further flavours, Pumpkin Spice, Espresso and Salted Caramel launching

99-425: A weak acid. Milk and cream contain casein , which coagulates when mixed with weak acids such as lemon, tonic water , or traces of wine . While this outcome is undesirable in most situations, some cocktails (such as the cement mixer , which consists of a shot of Baileys mixed with the squeezed juice from a slice of lime) specifically encourage coagulation. In 2003, Bailey & Co. launched Baileys Glide, aimed at

132-417: Is Diageo . Irish cream is served straight, on the rocks or in mixed drinks , often layered in a shot glass with Kahlúa and Grand Marnier to make a B-52 shot or mixed with coffee or hot chocolate . It is also a common addition to White Russians . Some use Irish cream to flavour desserts and other sweet treats. Alcopop The term alcopop (a portmanteau of the words alcohol and pop )

165-568: Is a cream liqueur based on Irish whiskey , cream and other flavourings. It typically has an alcohol by volume (ABV) level of 15 to 20% and is served on its own or in mixed drinks, most commonly mixed with coffee or in shots such as the B-52 . Its largest markets are the United Kingdom , Canada and the United States . It is not a traditional Irish product, as the first version of it, Baileys ,

198-664: Is a fermented beverage similar to wine or beer . There are a variety of beverages produced and marketed around the world as well as within each market which are described as coolers or alcopops. They tend to be sweet and served in small bottles (typically 355 ml (the normal size of a soda pop can) in the US, 275 ml in South Africa and Germany, 330 ml in Canada and Europe), and between 4% and 7% ABV . In Europe, Canada, and South Africa coolers tend to be pre-mixed spirits, including vodka (e.g. Smirnoff Ice ) or rum (e.g. Bacardi Breezer ). In

231-413: Is an exclusively American term for the malt-based alcopops. "Spirit cooler" is used in South Africa for distilled alcohol versions. Hard seltzer is a related category of alcoholic drinks based on flavored seltzer water . Hard soda , meanwhile, is specifically related to soft drinks . Hard lemonade , which could be considered an alcopop, has been around for some time. Hard cider , on the other hand,

264-491: Is available. Wine coolers gained popularity in the US market in the 1980s when Bartles and Jaymes began advertising their brand of wine coolers, which were followed by other brands, including when Bacardi introduced the Breezer . A growth in popularity occurred around 1993 with Two Dogs , DNA Alcoholic Spring Water, Hooper's Hooch and Zima , which was marketed under the title of "malternative beverage." Wine coolers were on

297-529: Is not known, but they include herbs , sugar , vanilla and caramel . According to the manufacturer, no preservatives are required as the alcohol content preserves the cream. The cream used in the drink comes from Tirlán , an Irish dairy company. Tirlán's Virginia facility in County Cavan produces a range of fat-filled milk powders and fresh cream. It has been the principal cream supplier to Baileys Irish Cream Liqueurs for more than 30 years. At busier times of

330-476: Is used commonly in the United Kingdom and Ireland to describe these drinks. In English-speaking Canada, "cooler" is more common but "alcopop" may also be used. Other terms include flavored alcoholic beverage ( FAB ), flavored malt beverage ( FMB ), "pre-packaged" or "premium packaged" spirit ( PPS ). In Australia and New Zealand "premix" and ready to drink ( RTD ) are both commonly used terms. "Malternative"

363-488: The alcopop market. It was discontinued in 2006. In 2005, Baileys launched mint chocolate and crème caramel variants at 17% ABV. They were originally released in UK airports and were subsequently released in the mass markets of the UK, US, Australia and Canada in 2006. In 2008, Baileys, after the success of previous flavour variants, released a coffee variant, followed by a hazelnut-flavoured variant in 2010. The company trialled

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396-632: The tabloid press associated alcopops with under-age drinking which damaged sales and led to British liquor stores withdrawing them from their shelves. In response to a complaint from the Center for Science in the Public Interest (CSPI), the Federal Trade Commission (FTC) conducted an extensive investigation in 2001. The agency "found no evidence of intent to target minors with FMB products, packaging, or advertising. Furthermore, after reviewing

429-641: The FMBs as substitutes for beer, ... This research also concludes that consumers are not likely to consume more than two or three FMBs on any occasion because of the products' sweetness. In March 2018, Coca-Cola announced it would be launching an alcopop product for the first time, a chūhai beverage in Japan . Brands of coolers are numerous and their alcoholic base vary greatly. Some notable brands include: VK , Smirnoff Ice , Mike's Hard Lemonade , Bacardi Breezer , Palm Bay , Skyy Blue , Jack Daniel's Hard Cola and, in

462-727: The House and Senate Appropriations Committees. "The Commission's investigation found no evidence of targeting underage consumers in the marketing of FMBs. Adults 21 to 29 appear to be the intended target of FMB marketing" and found that "the majority of FMB drinkers are over the age of 27." In December 2003, Ireland raised the tax on flavored malt beverages to equal that of spirits, the second-highest in Europe . Germany has imposed an extra duty of 0.80 to 0.90 euro per bottle effective August 1, 2004. To circumvent higher taxation, some German producers have switched to wine coolers , which are being marketed

495-462: The UK, WKD Original Vodka . Garage is an alcopop produced by the Finnish brewery Sinebrychoff . Alcohol-based sugar-sweetened beverages like alcopop, are closely linked to episodic drinking in adolescents. The Australian government increased the tax on these drinks under the 2008 budget to the same rate as spirits, volumetrically, in an effort to stop binge drinking . The tax was criticized by

528-417: The UK, Smirnoff Ice is marketed by Diageo as a PPS.) Through its Alcopop-Free Zone® campaign, " Alcohol Justice has sought to ban alcopop sales entirely since the sweet and brightly colored alcoholic drinks may appeal to children. Many cooler advertising campaigns have been criticized as trying to make alcopops appeal to young drinkers. In the United Kingdom, a media outcry during the mid-1990s arose as

561-706: The United States, on the other hand, alcopops often start out as un-hopped beers , depending on the state in which they are sold. Much of the malt (and alcohol) is removed (leaving mostly water), with subsequent addition of alcohol (usually vodka or grain alcohol), sugar , coloring and flavoring. Such drinks are legally classified as beers in virtually all states and can therefore be sold in outlets that do not or cannot carry spirit-based drinks. There are, however, stronger ones that are simply pre-mixed spirits (e.g. Bacardi Rum Island Iced Tea), often containing about 12.5% alcohol by volume, that can be sold only where hard liquor

594-457: The chocolate milk-based drink powder Nesquik produced by Nestle ; the initial formulation process took approximately 45 minutes. Baileys was introduced in 1974 as the first Irish cream on the market. The name is that of a restaurant owned by John Chesterman, who granted W&A Gilbey permission to use it. The fictional R.A. Bailey signature was inspired by The Bailey's Hotel in London, though

627-461: The consumer survey evidence submitted by CSPI in support of the proposition that FMBs were predominantly popular with minors, the FTC concluded that flaws in the survey's methodology limited the ability to draw conclusions from the survey data." The Federal Trade Commission again in 2003 investigated FMB ads, product placement , and internal company marketing documents after a directive from the conferees of

660-537: The decline due to the increase in the US federal wine tax, and using a malt-beverage base became the new industry standard. Later, Mike's Hard Lemonade was released in the United States, with humorous commercials depicting what they called "violence against lemons". Smirnoff also came out with another citrus - flavored malt beverage in the United States in the late 1990s called Smirnoff Ice , which promoted itself with flashy commercials, usually involving trendy young people dancing in unlikely situations and places. (In

693-408: The drinks themselves, possibly resulting in drinks with a higher alcohol concentration than the premixed alternatives. This tax was revoked during March 2009 meaning the government had to pay back the 290 million collected on the tax. The Federal Trade Commission report states, "Further, industry-conducted research on consumers over the age of 21 who use FMBs shows that these consumers generally view

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726-636: The following year. From 2016 to 2018, Baileys Coffee Mocha and Latte was available in cans across the UK and Europe. In 2017, Baileys launched their Pumpkin Spice flavoured liqueur, as well as their vegan-friendly Baileys Almande, described as a blend of "sweet almond oil, cane sugar and a touch of real vanilla". Baileys have continued to release new varieties, including Strawberries & Cream (2018), Red Velvet Cupcake (2019), Apple Pie (2020), Pina Colada (2021 & 2023) S'more (2022) and Vanilla Mint Shake (2023). Irish cream Irish cream ( Irish : uachtar na hÉireann, uachtar Éireannach )

759-424: The idea of naming it "Baileys". The formulation of Baileys was motivated partly by the availability of alcohol from a money-losing distillery (part of International Distillers & Vintners, and probably W&A Gilbey) and a desire to use surplus cream from another business, Express Dairies , owned by Grand Metropolitan , resulting from the increased popularity of semi-skimmed milk. It included alcohol, cream and

792-542: The market due to "deceptive packaging that resembles fruit juices usually bought by young consumers". Alcopops also have seven percent alcohol content, which is slightly lower than that of local beer brand Red Horse Beer . Systembolaget blocked the sale of alcoholic soft drinks in Sweden until mid-1996, when Alkoholsortimentsnämnden decided, with reference to Treaty of Rome Article 30, that Systembolaget could not refuse to sell certain products. This led to great debate, where

825-471: The market, while other manufacturers changed the recipes of their drinks to replace spirit alcohols with wine or beer, but with the same ABV , enabling these mixed drinks (which are not "alcopops" under German law) to be sold legally to minors 16 and 17 years of age. In 2019, some senators including Pia Cayetano and former Special Assistant to the President Bong Go called for pullout of alcopops from

858-413: The marketing of the alcoholic soft drink was considered to be aimed above all at young people. After initially great sales successes, the popularity has now declined, and many of the alcoholic drinks' market shares have been taken over by sweeter varieties of cider that share many characteristics with the soft drink but have been fermented to their alcoholic strength. In June 1997, Co-op Food became

891-497: The opposition as a tax grab, and voted down in the Senate on March 18, 2009. Before its rejection, the tax had already raised at least A$ 290 million after April 2008. In April 2009, some Labor party MPs planned to resubmit the tax to the Senate, and it was finally approved in August 2009, increasing the tax on the drinks from $ 39.36 to $ 66.67 per litre of alcohol. A 2013 study concluded that

924-415: The registered trademark omits the apostrophe. Cream and Irish whiskey from various distilleries are homogenised to form an emulsion with the aid of an emulsifier containing refined vegetable oil. The process prevents the separation of alcohol and cream during storage. Baileys contains a proprietary cocoa extract recipe giving Baileys its chocolate character and essence. The number of other ingredients

957-518: The same way. Some bottles now carry a warning stating that they are not for consumption by people under the legal drinking age (under 18 in the UK and 21 in the United States). On May 11, 2008, the Australian Government increased the excise tax on alcopops by 70%, to bring it in line with the tax on spirits. There is the concern this tax will encourage consumers to buy straight spirits and mix

990-515: The tax had no impact on binge drinking of the drinks by teenagers. On 1 July 2004 the German government increased the tax on mixed drinks based on spirits (e.g. vodka, rum) by roughly one Euro per 275-ml-bottle in order to discourage teenagers drinking excessively, although those drinks were already prohibited for those under the age of 18. This had two implications: The most common alcopops, such as Smirnoff Ice or Bacardi Breezer , were nearly taken off

1023-626: The year, Tirlán also supplies cream from its Ballyragget facility in Kilkenny. Baileys bottles are manufactured solely at Encirc Glass Plant in Derrylin, County Fermanagh. The manufacturer claims Baileys Irish Cream has a shelf life of 24 months and guarantees its taste for two years from the day it was made—opened or unopened, refrigerated or not—when stored away from direct sunlight at temperatures between 0 and 25 °C (32 and 77 °F). As with milk, cream will curdle whenever it comes into contact with

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1056-566: Was created in London by advertising executive Tom Jago , working from a marketing brief issued by Gilbeys of Ireland , a division of International Distillers & Vintners . Gilbeys was searching for something to introduce to the international market. The process of finding a product began in 1971, and production research began in earnest after consultants David Gluckman, Hugh Seymour-Davies and Mac Macpherson came up with an alcoholic drink made of Irish whiskey and cream that, they remarked, "didn't taste punishing". David Gluckman also came up with

1089-544: Was invented in 1973 by Englishman Tom Jago in London, in response to a marketing brief from Gilbeys of Ireland (a division of International Distillers & Vintners ). Nevertheless, within the European Union, Irish cream is a protected geographical indicator product that must be produced in Ireland . Top brands of Irish cream include Baileys , Kerrygold , Merrys, Carolans and Saint Brendan's . The largest manufacturer

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