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Asia Fashion Exchange

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The Enterprise is a Bermuda rigged sailing dinghy with a double-chined hull and distinctive blue sails. Normally crewed by two, and sometimes carrying a third crew member, it may also be sailed single-handed.

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29-714: The Asia Fashion Exchange ( AFX ) is an annual fashion festival held in Singapore between 2001 and 2015. It began in 2001 as the Singapore Fashion Festival and was conceived by the Singapore Tourism Board (STB) with the goal of positioning Singapore as a fashion capital within Southeast Asia . The festival was eventually relaunched as the Asia Fashion Exchange in 2010 as a joint initiative between

58-418: A broad spectrum of the fashion industry. Asia Fashion Exchange (AFX) 2014 took place from 15 – 18 May 2014. AFX aims to position Singapore as Asia's leading fashion hub and is made up of four pillar events. The four key fashion pillars of AFX includes Audi Fashion Festival Singapore , BLUEPRINT, Audi Star Creation and Asia Fashion Summit. Singapore Tourism Board The Singapore Tourism Board ( STB )

87-427: A focal point for Asian and international fashion professionals across a broad spectrum of the fashion industry to network and exchange ideas in Singapore. Growing from strength to strength, AFX 2012 will offer stronger Asia-centric content with an international appeal. Fashion enthusiasts can look forward to more international big names as well as greater support for emerging designers at Audi Fashion Festival Singapore,

116-809: A joint effort by International Enterprise (IE) Singapore, SPRING Singapore (SPRING), the Singapore Tourism Board (STB) and the private sector. To be held annually, the AFX will help the industry to develop a strong base of local design talent, stimulate demand for local fashion brands locally and internationally, and position Singapore as a gateway to Asian designers and markets. AFX took place from 27 April to 2 May 2010 and showcased events such as Asia Fashion Summit, Audi Fashion Festival, Blueprint and Star Creation. Asia Fashion Exchange (AFX) 2011 took place from 11 to 22 May 2011, comprising consumer, trade and industry events. Following on its successful inaugural run in 2010,

145-572: A major cleanup program and the areas along the river were developed for restaurants and other tourist amenities. On 7 October 1997, the parliament passed the Tourist Promotion Board (Amendment) Bill to rename the STPB to Singapore Tourism Board. On 19 November 1997, STPB was renamed as Singapore Tourism Board. The board now oversees all aspects of tourism, including resource allocation and long-term strategic planning. It establishes offices around

174-655: A national newspaper (followed in due course by the Mirror Dinghy , also designed by Jack Holt). It remains popular in the United Kingdom and a dozen or so other countries, for cruising and racing . Adopted by many sailing schools, the Enterprise's combination of size, weight, and power has widespread appeal. The Enterprise is accredited as an International Class by the International Sailing Federation ,

203-486: A new concept Fashion by the Bay. All four pillars of AFX will be physically integrated into one location at Marina Promenade . With Singapore's famous skyline and Gardens by the Bay in the backdrop, visitors can look forward to more glitz and glamour with notable fashion figures, fashion enthusiasts and industry professionals across the globe networking in one location. AFX aims to position Singapore as Asia's leading fashion hub, and

232-702: A showcase of world-class collections by top and emerging designers and labels, both international and Asian; and Audi Star Creation, a regional fashion design competition to spot budding talent. AFX is a joint private and public sector initiative involving the Textile and Fashion Federation of Singapore (TaFf), Mercury Marketing and Communications and government agencies, International Enterprise (IE) Singapore, SPRING Singapore (SPRING) and Singapore Tourism Board (STB). Asia Fashion Exchange (AFX) celebrates its fourth year in May by consolidating all its key fashion events at one location. For

261-466: A wider variety of brands at BLUEPRINT with the addition of The Brandery Asia, more entries and higher quality of participants at Audi Star Creation and a stronger line-up of speakers and content to engage the Asian fashion consumer for Asia Fashion Summit. Asia Fashion Exchange (AFX) 2013 took place from 13 to 19 May 2013. AFX 2013 has moved one step further towards becoming a comprehensive fashion platform with

290-608: Is a statutory board under the Ministry of Trade and Industry of the Government of Singapore , tasked to promote the country's tourism industry. The board was first established on 1 January 1964 and was called the Singapore Tourist Promotion Board ( Abbreviation : STPB ). In that year, there were 91,000 visitors. The primary task of STPB was to coordinate the efforts of hotels, airlines and travel agents to develop

319-432: Is a joint private and public sector initiative involving the Textile and Fashion Federation of Singapore (TaFf), Mercury Marketing and Communications and government agencies, International Enterprise (IE) Singapore, SPRING Singapore (SPRING) and the Singapore Tourism Board (STB). Asia Fashion Exchange 2012 takes place from 14 to 20 May 2012, comprising consumer, trade and industry events. Riding on its successful run in

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348-407: Is made up of four pillar events. These are BLUEPRINT, a trade show that positions itself as the fashion trade gateway to Asia which creates business opportunities between international buyers and promising design players; Asia Fashion Summit, a premier business conference that generates thought leadership content and insights on fashion topics for industry professionals; Audi Fashion Festival Singapore,

377-562: The Singapore Grand Prix and the inaugural Youth Olympic Games . New developments such as the International Cruise Terminal, Gardens by the Bay and Changi Motor Sports Hub are expected to be unveiled in the coming years. International Enterprise The Enterprise was designed by Jack Holt in 1956 for The News Chronicle during the post-war sailing boom, becoming the first UK sailing dinghy to be sponsored by

406-449: The Asia Fashion Exchange (AFX) will once again make its mark on Singapore's fashion calendar in May. Comprising a comprehensive and holistic programme of events for trade and consumer, as well as networking and talent development, AFX aimed to develop the long-term sustainability of Singapore's fashion industry by building capability and profiling Asian talent on an international platform and to position Singapore as Asia's Fashion Capital. AFX

435-525: The ISAF. The Enterprise is most often sailed with no spinnaker . However the international class rules allow the decision of whether to allow spinnakers to be made by the national authority. In the U.K. and Canada, no spinnakers were allowed until 2002 when a new PY handicap was introduced in the UK to allow spinnakers to be used in multi class racing in clubs, although spinnakers may still not be used in "Class" racing; in

464-709: The United States they are allowed. Early boats, wooden and GRP, used buoyancy bags fixed under the benches and thwarts for internal buoyancy but nowadays foam reinforced plastic boats have built in buoyancy tanks improving stiffness and removing much of the maintenance associated with air-filled bags. Wooden boats still tend to have buoyancy bags to the rear and a forward bulkhead. They are also relatively unstable in comparison with other dinghies of similar performance, they have handling characteristics which would generally be associated with much faster designs. The first two Enterprises built were sailed from Dover to Calais both as

493-550: The building of hotels and tourist attractions such as the Jurong Bird Park and Sentosa which is now a popular resort island for both tourists and local visitors. The board also markets the city as a convention venue and organises events to attract visitors. Throughout the 1960s to 70s, the tourism board ran multiple advertising campaigns aimed at drawing visitors from different countries and published monthly newsletters to promote multiple attractions in Singapore. The Merlion

522-518: The contract to organize the Singapore Fashion Festival. The first Singapore Fashion Festival in 2001 hoped to present high fashion in a “fun and entertaining way” to consumers. It saw big names in high fashion such as Kenzo and Christian Dior presenting their collections. Zouk ’s carpark was converted into a fashion catwalk for labels like Armani Exchange , Blackjack and Island Shop to showcase their collections. The 2006 Festival

551-491: The event. In addition to the catwalks, MTV 's Fashionably Loud, performed at Ngee Ann City . Featured in the performance was UK's rock favorites Placebo who performed a mixture of old hits and new tracks from their upcoming new album Meds . They were also accompanied by a variety of fashion labels showcasing designs inspired by "Rock Resurrection" portraying themes of destruction, renewal, grief, and joy. In January 2010, government enterprise body SPRING Singapore announced

580-418: The first time, all four pillars of AFX will be physically unified at the dazzling Marina Promenade, in the heart of the city, which forms part of the circuit of the world's only Formula One night race. The new integrated fashion lifestyle concept, called Fashion by the Bay, allows for a more comprehensive networking platform and easier exchange of ideas between Asian and international fashion professionals, across

609-469: The fledgling tourism industry of the country. Later, STPB began to initiate new marketing ideas to promote Singapore's image abroad. The board created the Merlion , a symbol based on a Singapore mythical legend, that became an icon of the Singapore destination. The board has also been providing travel agent licensing and tourist guide training. STPB actively promoted the development of infrastructure, including

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638-433: The globe to actively market the Singapore destination. In the short term, the Singapore government has allocated S$ 905 million to STB for tourism developments until 2017. A third of this amount will be used to assist the industry to build manpower competencies through education and skills-upgrading initiatives, particularly in key areas such as conference management . Singapore tourism industry has grown rapidly since STPB

667-474: The launch of Asia Fashion Exchange (AFX) to be held in April 2010. The event consisted of four pillars, a trade show Blueprint, a fashion business conference Asia Fashion Summit, and a fashion designer competition Audi Star Creation and the week-long Audi Fashion Festival . Asia Fashion Exchange (AFX) launched in April 2010 as to position Singapore as a fashion center on the international stage. AFX launched as part of

696-468: The past two years, the Asia Fashion Exchange (AFX) celebrates its third year in May with a stellar line-up of events. A unified platform that brings together Singapore's four key fashion events – Audi Fashion Festival Singapore, BLUEPRINT , Audi Star Creation and Asia Fashion Summit – AFX covers all aspects of the fashion industry, from consumer events and trade shows to business conferences and talent development programmes. In doing so, AFX aims to provide

725-547: The private and public sector, and features a variety of fashion-related events. The flagship event of the Asia Fashion Exchange is the Audi Fashion Festival Singapore . In 2015, Audi Fashion Festival Singapore was rebranded as Singapore Fashion Week and it was the last year that the Asia Fashion Exchange was marketed as its parent event. AFX began as Singapore Fashion Festival, an annual two-week long consumer-driven event that took place between 2001 and 2008. It

754-531: Was a ten-day event held from 24 March to 2 April 2006. It was considered the best fashion festival for both international and local designers in Singapore. The most anticipated model taking the catwalk at this year's festival was British supermodel, Lily Cole . The festival was located in a tent at Ngee Ann City , on Orchard Road . More than 30 brands signed up, with most of them displaying their spring-summer designs, and with some displaying their autumn-winter designs. The collections on display were also sold at

783-561: Was also created as the Singapore Tourism Board's logo in 1964 and was used in promotional materials. The Merlion eventually became a well-known Singaporean icon and in 1972, a Merlion statue was erected in the Merlion Park . In the 1980s, several historic and culturally significant areas such as Chinatown , Little India and Kampong Glam were earmarked for preservation. These places express Singapore's cultural diversity and became popular tourist destinations. The Singapore River underwent

812-524: Was set up. In 2004, there were 8 million visitors. On 11 January 2005, Minister for Trade and Industry unveiled the Singapore Tourism Board’s (STB) targets to doubling visitor arrivals to 17 million by 2015. In March 2010, the STB projected a 20–30% increase in visitor arrivals for the year due to the opening of Marina Bay Sands and Resorts World Sentosa . This coincided with other key events such as

841-444: Was supported by the Singapore Tourism Board (STB), which aimed to position Singapore as a fashion capital within Southeast Asia . The event consisted of showcases by international and local designers, exhibitions and fashion-related fringe events. The event was organized by MS Twilight , an events management company, from 2001 to 2003. In 2004, Mercury Marketing and Communications , now a fully integrated communications agency, won

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