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74-457: An American comic book is a thin periodical originating in the United States , on average 32 pages, containing comics . While the form originated in 1933, American comic books first gained popularity after the 1938 publication of Action Comics , which included the debut of the superhero Superman . This was followed by a superhero boom that lasted until the end of World War II . After

148-487: A naturalistic style of superheroes with human failings, fears, and inner demons - heroes who squabbled and worried about the likes of paying the rent. In contrast to the super-heroic do-gooder archetypes of established superheroes at the time, this ushered in a revolution. With dynamic artwork by Kirby, Steve Ditko , Don Heck , and others, complementing Lee's colorful, catchy prose, the new style became very popular among teenagers and college students who could identify with

222-487: A script . After the art is prepared, the dialogue and captions are lettered onto the page from the script, and an editor may have the final say (but, once ready for printing, it is difficult and expensive to make any major changes), before the comic is sent to the printer. The creative team, the writer and artist(s), may work for a comic book publisher who handles the marketing, advertising, and other logistics. A wholesale distributor, such as Diamond Comic Distributors ,

296-493: A tabloid -sized, 10-by-15-inch (250 mm × 380 mm), 36-page magazine with a card-stock, non-glossy cover. An anthology , it mixed humor features such as the funny animal comic "Pelion and Ossa" and the college-set "Jigger and Ginger" with such dramatic fare as the Western strip "Jack Woods" and the " yellow-peril " adventure "Barry O'Neill", featuring a Fu Manchu -styled villain, Fang Gow. Issue #6 (Oct. 1935) brought

370-407: A vanity press or self-publishing service, a small press rarely publishes books written by the owner or publisher. Instead, these are small businesses, often with only a few employees, who select books written by other authors. There is now also a distinction made between small presses and micro-presses. A micro-press can be defined as a publisher that produces chapbooks and other small books on

444-772: A '#' is used. The first issue of a periodical is sometimes also called a premiere issue or charter issue. The first issue may be preceded by dummy or zero issues. A last issue is sometimes called the final issue. Periodicals are often characterized by their period (or frequency ) of publication. This information often helps librarians make decisions about whether or not to include certain periodicals in their collection. It also helps scholars decide which journal to submit their paper to. Periodicals are often classified as either popular or scholarly. Popular periodicals are usually magazines (e.g., Ebony and Esquire ). Scholarly journals are most commonly found in libraries and databases. Examples are The Journal of Psychology and

518-453: A 68-page giant selling for 10¢. Distributed to newsstands by the mammoth American News Company , it proved a hit with readers during the cash-strapped Great Depression , selling 90 percent of its 200,000 print, although putting Eastern Color more than $ 4,000 in the red. That quickly changed, with the book turning a $ 30,000 profit each issue starting with #12. Famous Funnies would eventually run 218 issues, inspire imitators, and largely launch

592-490: A Siegel/Shuster creation from the slush pile and used it as the cover feature (but only as a backup story) in Action Comics #1 (June 1938). The duo's alien hero, Superman , was dressed in a cape and colorful tights. The costume, influenced by Flash Gordon 's attire from 1934, evoked circus aerial performers and circus strongmen, and Superman became the archetype of the " superheroes " that would follow. In early 1939,

666-589: A larger business, an independent press is allowed to choose which books to publish, and the business will survive or fail as a result of how well those books sell. Many small presses rely on specialization in genre fiction , poetry , or limited-edition books or magazines , but there are also thousands that focus on niche non-fiction markets. Other terms for small press, sometimes distinguished from each other and sometimes used interchangeably, are small publishers, independent publishers, or indie presses. Independent publishers (as defined above) made up about half of

740-594: A million copies a month each; comics provided very popular cheap entertainment during World War II especially among soldiers, but with erratic quality in stories, art, and printing. In the early 1940s, over 90 percent of girls and boys from seven to seventeen read comic books. In 1941, H. G. Peter and William Moulton Marston , created the female superhero character Wonder Woman , who debuted in All Star Comics #8 (December 1941) and Sensation Comics featuring Wonder Woman in 1942. MLJ 's Pep Comics debuted as

814-459: A new mass medium . When the supply of available existing comic strips began to dwindle, early comic books began to include a small amount of new, original material in comic-strip format. Inevitably, a comic book of all-original material, with no comic-strip reprints, debuted. Fledgling publisher Malcolm Wheeler-Nicholson founded National Allied Publications, which would evolve into DC Comics , to release New Fun #1 (Feb. 1935). This came out as

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888-439: A periodical are usually organized around a single main subject or theme and include a title, date of publication, author(s), and brief summary of the article. A periodical typically contains an editorial section that comments on subjects of interest to its readers. Other common features are reviews of recently published books and films, columns that express the authors' opinions about various topics, and advertisements. A periodical

962-477: A predetermined number of editions. By contrast, a novel might be published in monthly parts, a method revived after the success of The Pickwick Papers by Charles Dickens . This approach is called part-publication , particularly when each part is from a whole work, or a serial , for example in comic books . It flourished during the nineteenth century, for example with Abraham John Valpy 's Delphin Classics , and

1036-500: A profound impact upon the American comic-book industry. Their popularity, along with mainstream media attention and critical acclaim, combined with changing social tastes, led to a considerably darker tone in comic books during the 1990s nicknamed by fans as the "grim-and-gritty" era. The growing popularity of antiheroes such as Wolverine and the Punisher exemplified this change, as did

1110-417: A separate writer and artist , or there may be separate artists for the characters and backgrounds. Particularly in superhero comic books, the art may be divided between: The process begins with the writer (often in collaboration with one or more others, who may include the editor and/or the penciller) coming up with a story idea or concept, then working it up into a plot and storyline , finalizing it with

1184-454: A small likely market. Many presses are also associated with crowdfunding efforts that help connect authors with readers. Small presses tend to fill the niches that larger publishers neglect. They can focus on regional titles, narrow specializations and niche genres. They can also make up for commercial clout by creating a reputation for academic knowledge, vigorously pursuing prestigious literature prizes and spending more effort nurturing

1258-438: A small number of copies to the author's friends. Small presses should not be confused with printers . Small presses are traditional publishers, which means that they engage in a book selection process, along with editing, marketing and distribution. Small presses also enter into a contract with the author, often paying royalties for being allowed to sell the book. Publishers own the copies they have printed, but usually do not own

1332-601: A spine-bound book. In doing this, small press publishers are eligible for grants from the Ontario Arts Council and the Canada Council . Small presses should not be confused with self-publishing presses (sometimes called " vanity presses "). Self-publishing or subsidy presses usually require payment by authors, or a minimum purchase of copies. By comparison, small presses make their profits by selling books to consumers, rather than selling services to authors or selling

1406-438: A success, and Eastern Color that year produced similar periodicals for Canada Dry soft drinks , Kinney Shoes , Wheatena cereal and others, with print runs of from 100,000 to 250,000. Also in 1933, Gaines and Wildenberg collaborated with Dell to publish the 36-page Famous Funnies: A Carnival of Comics , which historians consider the first true American comic book; Goulart, for example, calls it "the cornerstone for one of

1480-518: A superhero, science-fiction and adventure anthology, but after the title introduced the teen-humor feature "Archie" in 1942, the feature's popularity would soon eclipse all other MLJ properties, leading the publisher to rename itself Archie Comics . Following the end of World War II, the popularity of superheroes greatly diminished, while the comic-book industry itself expanded. A few well-established characters such as Superman , Batman and Wonder Woman continued to sell, but DC canceled series starring

1554-401: A third of all North American sales in the early 1950s. Its 90 titles averaged a circulation of 800,000 copies per title for every issue, with Walt Disney's Comics and Stories peaking at a circulation of three million a month in 1953. Eleven of the top 25 bestselling comic books at the time were Dell titles. Out of 40 publishers active in 1954, Dell, Atlas (i.e. Marvel), DC, and Archie were

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1628-416: A very small scale (e.g. 50 copies of one book per year). It can also be defined in terms of revenue. Micro-presses are often run as a hobby or part-time job because of their low profits. They may not produce enough profit to support their owners. In Canada , these are considered small press publishers, but the standard small press book run is accepted at 300 copies of a chapbook and 500 or more copies of

1702-476: Is a publisher with annual sales below a certain level or below a certain number of titles published. The terms " indie publisher " and " independent press " and others are sometimes used interchangeably. However, when a distinction is drawn, there are about 100,000 small presses and about one million independent presses. Independent press is generally defined as publishers that are not part of large conglomerates or multinational corporations . Even when owned by

1776-404: Is a serial publication. A book series is also a serial publication, but is not typically called a periodical. An encyclopedia or dictionary is also a book, and might be called a serial publication if it is published in many different editions over time. Periodicals are typically published and referenced by volume and issue (also known as issue number or number). Volume typically refers to

1850-460: Is taken symbolically as the beginning of a new era, although his success was not immediate. It took two years for the Flash to receive his own title, and Showcase itself was only a bimonthly book, though one which was to introduce a large number of enduring characters. By 1959, the slowly building superhero revival had become clear to DC's competitors. Archie jumped on board that year, and Charlton joined

1924-558: The Journal of Social Work . Trade magazines are also examples of periodicals. They are written for an audience of professionals in the world. As of the early 1990s, there were over 6,000 academic, business, scientific, technical, and trade publications in the United States alone. These examples are related to the idea of an indefinitely continuing cycle of production and publication: magazines plan to continue publishing, not to stop after

1998-649: The Flash and Green Lantern and converted All-American Comics and All Star Comics to Western titles, and Star Spangled Comics to a war title. The publisher also launched such science-fiction titles as Strange Adventures and Mystery in Space . Martin Goodman 's Timely Comics , also known as Atlas, canceled its three formerly high-selling superhero titles starring Captain America (created by Joe Simon and Jack Kirby ),

2072-601: The Human Torch , and the Sub-Mariner , briefly reviving the characters in 1954 only to cancel them again shortly thereafter to focus on horror, science fiction, teen humor, romance and Western genres. Romance comics became strongly established, with Prize Comics ' Young Romance and with Young Love , the latter written and drawn by Joe Simon and Jack Kirby; those two titles' popularity led to an explosion of romance comics from many publishers. Dell 's comic books accounted for

2146-615: The Ledger Syndicate , and the Bell-McClure Syndicate . These included such popular strips as cartoonist Al Smith 's Mutt and Jeff , Ham Fisher 's Joe Palooka , and Percy Crosby 's Skippy . Eastern Color neither sold this periodical nor made it available on newsstands , but rather sent it out free as a promotional item to consumers who mailed in coupons clipped from Procter & Gamble soap and toiletries products. The company printed 10,000 copies. The promotion proved

2220-612: The Library of Congress as "a short-lived newspaper tabloid insert" and not to be confused with Dell's 1936 comic-book series of the same name. Historian Ron Goulart describes the 16-page, four-color periodical as "more a Sunday comic section without the rest of the newspaper than a true comic book. But it did offer all original material and was sold on newsstands ". The Funnies ran for 36 issues, published Saturdays through October 16, 1930. In 1933, salesperson Maxwell Gaines , sales manager Harry I. Wildenberg , and owner George Janosik of

2294-732: The Senate Subcommittee on Juvenile Delinquency held hearings on comic book indecency from April to June 1954. In the wake of these troubles, a group of comics publishers, led by National and Archie, founded the Comics Code Authority in 1954 and drafted the Comics Code, intended as "the most stringent code in existence for any communications media". A Comic Code Seal of Approval soon appeared on virtually every comic book carried on newsstands. EC, after experimenting with less controversial comic books, dropped its comics line to focus on

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2368-941: The Stella Prize , the Prime Minister's Literary Award for Fiction and the Miles Franklin Literary Award . There was a strong upward trend in the number of titles published by small press and shortlisted for the Miles Franklin and the PM's Fiction Awards in the two years preceding 2017. The Small Press Network (SPN), located at the Wheeler Centre in Melbourne , represents small and independent publishers in Australia, which promotes independent publishing and supports diversity within

2442-535: The Waterbury, Connecticut , company Eastern Color Printing —which printed, among other things, Sunday-paper comic-strip sections – produced Funnies on Parade as a way to keep their presses running. Like The Funnies , but only eight pages, this appeared as a newsprint magazine. Rather than using original material, however, it reprinted in color several comic strips licensed from the McNaught Syndicate ,

2516-432: The market share of the book publishing industry in the United States in 2007. The majority of small presses are independent or indie publishers, meaning that they are separate from the handful of major publishing house conglomerates, such as Random House or Hachette . Since the profit margins for small presses can be narrow, many are driven by other motives, including the desire to help disseminate literature with only

2590-519: The 1960s, DC, and then Marvel, began to include writer and artist credits on the comics that they published. Other notable companies publishing comics during the Silver Age included the American Comics Group (ACG), Charlton , Dell , Gold Key , Harvey Comics , and Tower . Sex, drugs and rock 'n' roll were featured, as the anti-authoritarian underground comix made waves in 1968, following

2664-457: The 1970s coincided with the appearance of comic-book specialty stores across North America. These specialty stores were a haven for more distinct voices and stories, but they also marginalized comics in the public eye. Serialized comic stories became longer and more complex, requiring readers to buy more issues to finish a story. In the mid-to-late 1980s, two series published by DC Comics , Batman: The Dark Knight Returns and Watchmen , had

2738-671: The CCA) stopped publishing crime and horror titles, which was their entire business, and were forced out of the market altogether, turning to magazine publishing instead. By 1960, output had stabilized at about 1,500 releases per year (representing a greater than fifty percent decline since 1952). The dominant comic book genres of the post-CCA 1950s were funny animals, humor, romance , television properties, and Westerns . Detective, fantasy , teen, and war comics were also popular, but adventure, superheroes, and comic strip reprints were in decline, with Famous Funnies seeing its last issue in 1955. In

2812-586: The Modern Horror age. But as of 2009 historians and fans use " Bronze Age " to describe the period of American mainstream comics history that began with the period of concentrated changes to comic books in 1970. Unlike the Golden/Silver Age transition, the Silver/Bronze transition involves many continuing books, making the transition less sharp. The development of the " direct market " distribution system in

2886-479: The USA. The unprecedented proliferation of small and independent publishers at the time was a result of the so-called ' Mimeo Revolution ' and the proliferation of DIY and affordable reproduction technologies. A recent burgeoning of small presses has been caused by the introduction of digital printing , especially print on demand technology. Combined with Internet based marketing, digital typesetting, design tools with

2960-405: The angsty and irreverent nature of characters like Spider-Man , Hulk , X-Men and Fantastic Four . This was a time of social upheaval, giving birth to a new generation of hip and more counter-cultural youngsters, who found a voice in these books. Because Marvel's books were distributed by its rival, National, from 1957 until 1968 Marvel were restricted to publishing only eight titles a month. This

3034-469: The back cover. Despite the publication of a series of related Hearst comics soon afterward, the first monthly proto-comic book, Embee Distributing Company's Comic Monthly , did not appear until 1922. Produced in an 8 + 1 ⁄ 2 -by-9-inch (220 mm × 230 mm) format, it reprinted black-and-white newspaper comic strips and lasted a year. In 1929, Dell Publishing (founded by George T. Delacorte, Jr. ) published The Funnies , described by

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3108-470: The bandwagon in 1960. In 1961, at the demand of publisher Martin Goodman (who was reacting to a surge in sales of National's newest superhero title The Justice League of America ), writer/editor Stan Lee and artist/co-plotter Jack Kirby created the Fantastic Four for Atlas, which now re-named itself Marvel Comics . With an innovation that changed the comic-book industry, Fantastic Four #1 initiated

3182-404: The careers of new authors. At its most minimal, small press production consists of chapbooks . This role can now be taken on by desktop publishing and web sites . This still leaves a continuum of small press publishing: from specialist periodicals, short runs or print-to-order of low-demand books, to fine art books and limited editions of collectors' items printed to high standards. Unlike

3256-528: The comic-book debut of Jerry Siegel and Joe Shuster , the future creators of Superman . The two began their careers with the musketeer swashbuckler "Henri Duval", doing the first two installments before turning it over to others and, under the pseudonyms "Leger and Reuths", they created the supernatural -crimefighter adventure Doctor Occult . In 1938, after Wheeler-Nicholson's partner Harry Donenfeld had ousted him, National Allied editor Vin Sullivan pulled

3330-585: The copyright to the book itself. In contrast, printers merely print a book, and sometimes offer limited distribution if they are a POD printing press. Printers have a very low selectivity. They will accept nearly anyone who can pay the cost of printing. They rarely offer editing or marketing. Printers do not own the copies that are printed, and they do not pay royalties. Book packagers combine aspects of small presses and printers, but they are technically neither small presses nor printers. Small presses became distinguishable from jobbing printers at some time towards

3404-475: The countercultural era. Legal issues and paper shortages led to a decline in underground comix output from its 1972 peak. In 1974 the passage of anti-paraphernalia laws in the US led to the closing of most head shops, which throttled underground comix distribution. Its readership also dried up as the hippie movement itself petered out in the mid-1970s. Wizard originally used the phrase "Bronze Age", in 1995, to denote

3478-458: The country. Some cities passed laws banning comic books entirely. In 1954, psychiatrist Fredric Wertham published his book Seduction of the Innocent , where he discussed what he perceived as sadistic and homosexual undertones in horror comics and superhero comics respectively, and singled out EC Comics due to its success as a publisher of these genres. In response to growing public anxiety,

3552-564: The darker tone of some independent publishers such as First Comics , Dark Horse Comics , and (founded in the 1990s) Image Comics . This tendency towards darkness and nihilism was manifested in DC's production of heavily promoted comic book stories such as " A Death in the Family " in the Batman series (in which The Joker brutally murdered Batman's sidekick Robin ), while at Marvel the continuing popularity of

3626-471: The early days of comic books, this practice had all but vanished during the 1940s and 1950s. Comic books were produced by comic book companies rather than by individual creators (EC being a notable exception, a company that not only credited its creative teams but also featured creators' biographies). Even comic books by revered and collectible artists like Carl Barks were not known by their creator's name— Disney comics by Barks were signed " Walt Disney ". In

3700-510: The end of the nineteenth century. The roots lie with the Arts and Crafts movement , particularly the Kelmscott Press . The use of small letterpress machines by amateur printers increased proportionately to the mechanization of commercial printing. Later, the advance of practical lithography made small press publication much easier. The 1960s and 1970s are considered the small press's golden age in

3774-734: The first known proto-comic-book magazine in the US, The Yellow Kid in McFadden's Flats , in 1897. A hardcover book, it reprinted material—primarily the October 18, 1896, to January 10, 1897, sequence titled "McFadden's Row of Flats"—from cartoonist Richard F. Outcault 's newspaper comic strip Hogan's Alley , starring the Yellow Kid . The 196-page, square-bound, black-and-white publication, which also includes introductory text by E. W. Townsend , measured 5 by 7 inches (130 mm × 180 mm) and sold for 50 cents. The neologism "comic book" appears on

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3848-481: The introduction of the Comics Code Authority in the wake of Senate hearings on juvenile delinquency , which, ignoring the social problems caused by the wars of 1939–45 and 1950–52, sought to blame those problems solely on comics. While there was only a 9% drop in the number of releases between 1952 and 1953, circulation plummeted by an estimated 30–40%. The cause of the decrease is not entirely clear. Television had begun to provide competition with comic books, but there

3922-486: The largest in the US, distributes the printed product to retailers. Another aspect of the process involved in successful comics is the interaction between the readers/fans and the creator(s). Fan art and letters to the editor were commonly printed in the back of the book, until, in the early 21st century, various Internet forums started to replace this tradition. The growth of comic specialty stores helped permit several waves of independently-produced comics, beginning in

3996-622: The late 1940s and early 1950s horror and true-crime comics flourished, many containing graphic violence and gore. Due to such content, moral crusaders became concerned with the impact of comics on the youth, and were blaming comic books for everything from poor grades to juvenile delinquency to drug abuse. This perceived indecency resulted in the collection and public burning of comic books in Spencer, West Virginia and Binghamton, New York in 1948, which received national attention and triggered other public burnings by schools and parent groups across

4070-445: The late 20th century into the 21st century. Some fans collect comic books, helping drive up their value. Some have sold for more than US$ 1 million. Comic shops cater to fans, selling comic books, plastic sleeves ("bags") and cardboard backing ("boards") to protect the comic books. An American comic book is also known as a floppy comic . It is typically thin and stapled, unlike traditional books . American comic books are one of

4144-417: The latest edition of this style, a work with volume number 17 and issue number 3 may be written as follows: Sometimes, periodicals are numbered in absolute numbers instead of volume-relative numbers, typically since the start of the publication. In rare cases, periodicals even provide both: a relative issue number and an absolute number. There is no universal standard for indicating absolute numbers, but often

4218-451: The limited quantity of comics printed in each press-run) continued to grow and diversify, with a number of small publishers in the 1990s changing the format and distribution of their comic books to more closely resemble non-comics publishing. The " minicomics " form, an extremely informal version of self-publishing , arose in the 1980s and became increasingly popular among artists in the 1990s, despite reaching an even more limited audience than

4292-430: The major players in volume of sales. By this point, former big-time players Fawcett and Fiction House had ceased publishing. Circulation peaked in 1952 when 3,161 issues of various comics were published with a total circulation of about one billion copies. After 1952, the number of individual releases dropped every year for the rest of the decade, with the biggest falls occurring in 1955–56. The rapid decline followed

4366-509: The market was seen as a tough one in 1999, despite about 80 per cent of the Australian Publishers Association being small book publishers (defined as those with less than AU$ 2m), nearly all Australian-owned. In recent years, though, the small publishers have especially made gains as big publishers have backed away from publishing literary works. Small press publications have won some of the greatest literary prizes, including

4440-451: The mid-1970s. Some early examples of these – generally referred to as "independent" or "alternative" comics – such as Big Apple Comix , continued somewhat in the tradition of the earlier underground comics , while others, such as Star Reach , resembled the output of mainstream publishers in format and genre but were published by smaller artist-owned ventures or by a single artist. This so-called " small press " scene (a term derived from

4514-567: The most lucrative branches of magazine publishing". Distribution took place through the Woolworth's department-store chain, though it remains unclear whether it was sold or given away; the cover displays no price, but Goulart refers, either metaphorically or literally, to "sticking a ten-cent pricetag [ sic ] on the comic books". When Delacorte declined to continue with Famous Funnies: A Carnival of Comics , Eastern Color on its own published Famous Funnies #1 (cover-dated July 1934),

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4588-509: The number of years the publication has been circulated, and issue refers to how many times that periodical has been published during that year. For example, the April 2011 publication of a monthly magazine first published in 2002 would be listed as, "volume 10, issue 4". Roman numerals are sometimes used in reference to the volume number. When citing a work in a periodical, there are standardized formats such as The Chicago Manual of Style . In

4662-528: The page count had to be some multiple of 4. In recent decades, standard comics have been trimmed at about 6.625 x 10.25 inches. The format of the American comic book has been adapted periodically outside the United States, especially in Canada and the United Kingdom . While comics can be the work of a single creator, the labor of creating them is frequently divided between a number of specialists. There may be

4736-504: The publication of Robert Crumb 's irregularly published Zap Comix . Frank Stack had published The Adventures of Jesus as far back as 1962, and there had been a trickle of such publications until Crumb's success. What had started as a self-publishing scene soon grew into a minor industry, with Print Mint , Kitchen Sink , Last Gasp and Apex Novelties among the more well-known publishers. These comix were often extremely graphic, and largely distributed in head shops that flourished in

4810-483: The rise of eBooks , the new printing technologies have lowered the economic barriers to entry, allowing many new niches to be served, and many new publishers to enter the industry. A notable boom of small press publishing has been observed since the 2008 economic crisis. Small presses have played a significant part historically in recognising new voices and publishing notable works of literary fiction in Australia , but

4884-618: The satirical Mad —a former comic book which was now converted to a magazine format in order to circumvent the Code. DC started a revival in superhero comics in 1956 with the October 1956 revival of its former golden age top-seller The Flash in Showcase #4. Many comics historians peg this as the beginning of the Silver Age of American comic books, although Marvel (at this point still known variously as both Timely and Atlas ) had started reviving some of its old superheroes as early as 1954. The new Flash

4958-459: The small presses. The development of the modern American comic book happened in stages. Publishers had collected comic strips in hardcover book form as early as 1842, with The Adventures of Obadiah Oldbuck , a collection of English-language newspaper inserts originally published in Europe as the 1837 book Histoire de Mr. Vieux Bois by Rodolphe Töpffer . The G. W. Dillingham Company published

5032-728: The success of Superman in Action Comics prompted editors at National Comics Publications (the future DC Comics) to request more superheroes for its titles. In response, Bob Kane and Bill Finger created Batman , who debuted in Detective Comics #27 (May 1939). The period from the late 1930s through roughly the end of the 1940s is referred to by comic book experts as the Golden Age of comic books . It featured extremely large print-runs, with Action Comics and Captain Marvel selling over half

5106-577: The three major comic book industries globally, along with Japanese manga and the Franco-Belgian comic books . The typical size and page count of comics have varied over the decades, generally tending toward smaller formats and fewer pages. Historically, the size was derived from folding one sheet of Quarter Imperial paper (15 in × 11 in or 380 mm × 280 mm), to print 4 pages which were each 7 + 1 ⁄ 2 by 11 inches (190 mm × 280 mm). This also meant that

5180-459: The various X-Men books led to storylines involving the genocide of superpowered "mutants" in allegorical stories about religious and ethnic persecution. In addition, published formats like the graphic novel and the related trade paperback enabled the comic book to gain some respectability as literature. As a result, these formats are now common in book retail and the collections of US public libraries . Periodical Articles within

5254-431: The war, while superheroes were marginalized, the comic book industry rapidly expanded and genres such as horror, crime, science fiction and romance became popular. The 1950s saw a gradual decline, due to a shift away from print media in the wake of television and the impact of the Comics Code Authority . The late 1950s and the 1960s saw a superhero revival and superheroes remained the dominant character archetype throughout

5328-408: Was a cloud with a silver lining, and proved the making of Marvel, allowing the company to concentrate its brightest and best talent on a small number of titles, at a time when its rivals were spreading their creative talents very thin across a huge number of monthly titles. The quality of Marvel's product soared in consequence, and sales soared with it. While the creators of comics were given credit in

5402-463: Was also a rise in conservative values with the election in 1952 of Dwight Eisenhower . The Comics Code Authority, a self-censoring body founded to curb the juvenile delinquency alleged to be due to the crime and horror comics, has often been targeted as the culprit, but sales had begun to drop the year before it was founded. The major publishers were not seriously harmed by the drop in sales, but smaller publishers were killed off: EC (the prime target of

5476-531: Was not restricted to fiction . The International Standard Serial Number (ISSN) is to serial publications (and by extension, periodicals) what the International Standard Book Number (ISBN) is to books: a standardized reference number. Postal services often carry periodicals at a preferential rate; for example, Second Class Mail in the United States only applies to publications issued at least quarterly. Small press A small press

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