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A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.

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67-423: Amazon Marketplace is an e-commerce platform owned and operated by Amazon that enables third-party sellers to sell new or used products directly to consumers on a fixed-price online marketplace alongside Amazon's regular offerings. Using Amazon Marketplace, third-party sellers gain access to Amazon's customer base, and Amazon expands the offerings on its site without having to invest in additional inventory. This

134-739: A physical retailer . Amazon also distributes a variety of downloadable and streaming content through its Amazon Prime Video , MGM+ , Amazon Music , Twitch, Audible and Wondery units. It publishes books through its publishing arm, Amazon Publishing , film and television content through Amazon MGM Studios , including the Metro-Goldwyn-Mayer studio, which was acquired in March 2022, and owns Brilliance Audio and Audible, which produce and distribute audiobooks, respectively. Amazon also produces consumer electronics —most notably, Kindle e-readers , Echo devices, Fire tablets , and Fire TVs . Amazon has

201-488: A 10-year agreement with Amazon, valued at $ 50 million per year plus a cut of sales, under which Toys "R" Us would be the exclusive supplier of toys and baby products on the service, and the chain's website would redirect to Amazon's Toys & Games category. In 2004, Toys "R" Us sued Amazon, claiming that because of a perceived lack of variety in Toys "R" Us stock, Amazon had knowingly allowed third-party sellers to offer items on

268-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with

335-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In

402-516: A businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from

469-494: A co-branded service. Borders pulled out of the arrangement in 2007, with plans to also launch its own online store. On October 18, 2011, Amazon.com announced a partnership with DC Comics for the exclusive digital rights to many popular comics, including Superman , Batman , Green Lantern , The Sandman , and Watchmen . The partnership has caused well-known bookstores like Barnes & Noble to remove these titles from their shelves. In November 2013, Amazon announced

536-539: A complaint lodged against them with Amazon more than they would an actual lawsuit. Among their specific complaints are that policies are vague and contradictory, that buyers are often taken at their word and thus businesses are forced to admit and correct wrongdoing for perceived or minimal shortcomings rather than contest the complaint since there is no other way to get reinstated. Rules meant to protect sellers have also been weaponized, with many merchants devoting their energies to getting competitors suspended or removed from

603-495: A fixed price. Publishers can sign up as affiliates and receive a commission for referring customers to Amazon by placing links to Amazon on their websites if the referral results in a sale. Worldwide, Amazon has "over 900,000 members" in its affiliate programs. In the middle of 2014, the Amazon Affiliate Program is used by 1.2% of all websites and it is the second most popular advertising network after Google Ads . It

670-579: A global chat on the livestream. In 2019 Amazon launched an integrated platform into the Amazon website and application . In 2023 roughly a billion total viewers watch Amazon Live across the United States and India. The platform has also been integrated into Amazon Freevee and Amazon Prime Video . Amazon Web Services (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on

737-551: A guide of general interest for the customer and not definitive sales information for publishers—we assume you have this information regularly from your distribution sources In November 2015, Amazon opened a physical Amazon Books store in University Village in Seattle . The store was 5,500 square feet and prices for all products matched those on its website. Amazon opened its tenth physical book store in 2017; media speculation at

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804-466: A metered pay-as-you-go basis. These cloud computing web services provide distributed computing processing capacity and software tools via AWS server farms . As of 2021 Q4, AWS has 33% market share for cloud infrastructure while the next two competitors Microsoft Azure and Google Cloud have 21%, and 10% respectively, according to Synergy Group. Audible is a seller and producer of spoken audio entertainment, information, and educational programming on

871-869: A notification if it detects something unusual. In January 2023, Amazon announced the launch of RXPass, a prescription drug delivery service. It allows U.S. Amazon Prime members to pay a $ 5 monthly fee for access to 60 medications. The service was launched immediately after the announcement except in states with specific prescription delivery requirements. Beneficiaries of government healthcare programs such as Medicare and Medicaid will not be able to sign up for RXPass. Amazon owns over 100 subsidiaries, including Amazon Web Services , Audible , Diapers.com, Goodreads , IMDb , Kiva Systems (now Amazon Robotics ), One Medical , Shopbop , Teachstreet, Twitch , Zappos , and Zoox . Bezos separately owns The Washington Post (through Nash Holdings, LLC), Blue Origin , Bezos Expeditions , Altos Labs , and other companies. Amazon Live

938-605: A partnership with the United States Postal Service to begin delivering orders on Sundays. The service, included in Amazon's standard shipping rates, initiated in metropolitan areas of Los Angeles and New York because of the high-volume and inability to deliver in a timely way, with plans to expand into Dallas , Houston , New Orleans and Phoenix by 2014. In June 2017, Nike agreed to sell products through Amazon in exchange for better policing of counterfeit goods. This proved unsuccessful and Nike withdrew from

1005-949: A plan was adopted for Jeff Bezos to sell approximately 50 million shares of the company over the next year (the deadline for the entire sales plan is January 31, 2025). The first step was the sale of 12 million shares for about $ 2 billion. On February 26, 2024, Amazon became a component of the Dow Jones Industrial Average . Amazon.com is an e-commerce platform that sells many product lines, including media ( books , movies, music, and software), apparel, baby products, consumer electronics , beauty products , gourmet food, groceries, health and personal care products, industrial & scientific supplies, kitchen items, jewelry , watches, lawn and garden items, musical instruments, sporting goods , tools, automotive items, toys and games, and farm supplies and consulting services . Amazon websites are country-specific (for example, amazon.com for

1072-401: A range of Booths branded products for home delivery in selected areas. In November 2018, Amazon reached an agreement with Apple Inc. to sell selected products through the service, via the company and selected Apple Authorized Resellers. As a result of this partnership, only Apple Authorized Resellers may sell Apple products on Amazon effective January 4, 2019. On November 7, 2024 Amazon

1139-458: A registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of

1206-429: A reputation as a disruptor of industries through technological innovation and aggressive reinvestment of profits into capital expenditures. As of 2023 , it is the world's largest online retailer and marketplace , smart speaker provider, cloud computing service through AWS, live-streaming service through Twitch, and Internet company as measured by revenue and market share . In 2021, it surpassed Walmart as

1273-402: A trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between

1340-556: Is Lehigh Valley region's third-largest employer. In August 2019, Amazon applied to have a liquor store in San Francisco , as a means to ship beer and alcohol within the city. In 2020, Amazon Fresh opened several physical stores in the U.S. and the United Kingdom . Amazon has a number of products and services available, including its digital assistant Alexa , Amazon Music , and Prime Video for music and videos respectively,

1407-570: Is a " social cataloging " website founded in December 2006 and launched in January 2007 by Otis Chandler, a software engineer, and entrepreneur, and Elizabeth Khuri. The website allows individuals to freely search Goodreads' extensive user-populated database of books, annotations, and reviews. Users can sign up and register books to generate library catalogs and reading lists. They can also create their groups of book suggestions and discussions. In December 2007,

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1474-484: Is an American multinational technology company engaged in e-commerce , cloud computing , online advertising , digital streaming , and artificial intelligence . Founded in 1994 by Jeff Bezos in Bellevue, Washington , the company originally started as an online marketplace for books but gradually expanded its offerings to include a wide range of product categories, referred to as "The Everything Store". Today, Amazon

1541-438: Is an American video e-commerce live-streaming service created by Amazon Inc. to compete with live-streaming services. The service allows users to stream live videos promoting or sponsoring products. Users (mainly celebrities or Internet influencers ) have the option to livestream on Amazon and add tags to additionally add context to the products they're selling or promoting. Other users can join in and type in messages to send to

1608-705: Is considered one of the Big Five American technology companies, the other four being Alphabet , Apple , Meta , and Microsoft . The company has multiple subsidiaries , including Amazon Web Services , providing cloud computing; Zoox , a self-driving car division; Kuiper Systems , a satellite Internet provider; and Amazon Lab126 , a computer hardware R&D provider. Other subsidiaries include Ring , Twitch , IMDb , and Whole Foods Market . Its acquisition of Whole Foods in August 2017 for US$ 13.4 billion substantially increased its market share and presence as

1675-483: Is frequently used by websites and non-profits to provide a way for supporters to earn them a commission. Associates can access the Amazon catalog directly on their websites by using the Amazon Web Services (AWS) XML service. A new affiliate product, aStore, allows Associates to embed a subset of Amazon products within another website, or linked to another website. In June 2010, Amazon Seller Product Suggestions

1742-436: Is in contrast to first-party sellers (1P sellers) who act as wholesale suppliers that sell goods directly to Amazon. Amazon calls these sellers "vendors" and they operate using Amazon's Vendor Central. Items purchased on Amazon from third-party sellers are either fulfilled by the merchant (FBM) or fulfilled by Amazon (FBA). FBM goods are kept in the third-party seller's inventory, and shipping and customer service are handled by

1809-580: Is reportedly discussing a second multi-billion dollar investment in AI startup Anthropic, following its initial $ 4 billion investment. Amazon sells many products under its own brand names , including phone chargers, batteries, and diaper wipes. The AmazonBasics brand was introduced in 2009, and now features hundreds of product lines, including smartphone cases, computer mice, batteries, dumbbells, and dog crates. Amazon owned 34 private-label brands as of 2019. These brands account for 0.15% of Amazon's global sales, whereas

1876-527: The Amazon Appstore for Android apps, the Kindle line of eink e-readers, Fire and Fire HD color LCD tablets. Audible provides audiobooks for purchase and listening. In September 2021, Amazon announced the launch of Astro , its first household robot, powered by its Alexa smart home technology. This can be remote-controlled when not at home, to check on pets, people, or home security. It will send owners

1943-528: The Nielsen BookScan service to verified authors. While the ASR has been the source of much speculation by publishers, manufacturers, and marketers, Amazon itself does not release the details of its sales rank calculation algorithm. Some companies have analyzed Amazon sales data to generate sales estimates based on the ASR, though Amazon states: Please keep in mind that our sales rank figures are simply meant to be

2010-403: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use

2077-512: The Whole Foods Market supermarket chain in 2017. It is the leading e-retailer in the United States with approximately US$ 178 billion net sales in 2017. It has over 300 million active customer accounts globally. Amazon saw large growth during the COVID-19 pandemic , hiring more than 100,000 staff in the United States and Canada. Some Amazon workers in the U.S., France, and Italy protested

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2144-618: The Alexa Web Information Service. AWS later shifted toward providing enterprise services with Simple Storage Service (S3) in 2006, and Elastic Compute Cloud (EC2) in 2008, allowing companies to rent data storage and computing power from Amazon. In 2006, Amazon also launched the Fulfillment by Amazon program, which allowed individuals and small companies (called "third-party sellers") to sell products through Amazon's warehouses and fulfillment infrastructure. Amazon purchased

2211-447: The Amazon website and this may lead to an increase in sales. In particular, products that experience large jumps (up or down) in their sales ranks may be included within Amazon's lists of "movers and shakers"; such a listing provides additional exposure that might lead to an increase in sales. For competitive reasons, Amazon does not release actual sales figures to the public. However, Amazon has now begun to release point of sale data via

2278-480: The Internet. Audible sells digital audiobooks , radio and television programs, and audio versions of magazines and newspapers. Through its production arm, Audible Studios, Audible has also become the world's largest producer of downloadable audiobooks. On January 31, 2008, Amazon announced it would buy Audible for about $ 300 million. The deal closed in March 2008 and Audible became a subsidiary of Amazon. Goodreads

2345-553: The Seattle area for its abundance of technical talent from Microsoft and the University of Washington , as well as its smaller population for sales tax purposes and the proximity to a major book distribution warehouse in Roseburg, Oregon . Bezos also considered several other options, including Portland, Oregon , and Boulder, Colorado . The company, originally named Cadabra, was founded in

2412-502: The U.S. and amazon.co.uk for UK) though some offer international shipping. Visits to amazon.com grew from 615 million annual visitors in 2008, to more than 2 billion per month in 2022. The e-commerce platform is the 12th most visited website in the world. In February, 2024, Amazon announced its first chatbot was first “Rufus” in the US and in July, it was widely available to all customers in

2479-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,

2546-562: The US. “Rufus” is now available in the US, India and the UK which helps the shoppers get product recommendations, get shopping list advice, compare products and see what other customers have responded to their specific questions. Results generated by Amazon's search engine are partly determined by promotional fees. The company's localized storefronts, which differ in selection and prices, are differentiated by top-level domain and country code : In 2000, US toy retailer Toys "R" Us entered into

2613-532: The United States. Amazon is also the global leader in research and development spending, with R&D expenditure of US$ 73 billion in 2022. Amazon has been criticized on various grounds, including but not limited to customer data collection practices, a toxic work culture , censorship , tax avoidance , and anti-competitive practices . Amazon was founded on July 5, 1994, by Jeff Bezos after he relocated from New York City to Bellevue, Washington , near Seattle , to operate an online bookstore. Bezos chose

2680-857: The attention of some of the largest e-commerce roll-up businesses – known as Amazon Aggregators. These aggregators operate a buy-and-build model, deploying capital to acquire attractive brands and leverage in-house operational expertise to increase growth and maximize margin. A variety of strategies are used to achieve this, including listing optimization, spending on marketing & advertising, inventory & supply chain management, and expansion geographically or into other direct-to-consumer channels. As of October 2021, there are 79 aggregators with $ 10.9bn in disclosed funding. There are three major paths third-party sellers can take on Amazon: wholesale, private label, and retail arbitrage. If an Amazon Seller has an active registered trademark for their brand that appears on their products or packaging and can verify themselves as

2747-595: The average for other large retailers is 18%. Other Amazon retail brands include Presto!, Mama Bear, and Amazon Essentials. Amazon derives many of its sales (around 40% in 2008) from third-party sellers who sell products on Amazon. Some other large e-commerce sellers use Amazon to sell their products in addition to selling them through their websites. The sales are processed through Amazon.com and end up at individual sellers for processing and order fulfillment and Amazon leases space for these retailers. Small sellers of used and new goods go to Amazon Marketplace to offer goods at

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2814-481: The comments feature on customer reviews was rarely used ." The remaining review response options are to indicate whether the reader finds the review helpful or to report that it violates Amazon policies (abuse). If a review is given enough "helpful" hits, it appears on the front page of the product. In 2010, Amazon was reported as being the largest single source of Internet consumer reviews. When publishers asked Bezos why Amazon would publish negative reviews, he defended

2881-653: The company's decision to "run normal shifts" due to COVID-19's ease of spread in warehouses. In Spain, the company faced legal complaints over its policies, while a group of US Senators wrote an open letter to Bezos expressing concerns about workplace safety. On February 2, 2021, Bezos announced that he would step down as CEO to become executive chair of Amazon's board. The transition officially took place on July 5, 2021, with former CEO of AWS Andy Jassy replacing him as CEO. In January 2023, Amazon cut over 18,000 jobs, primarily in consumer retail and its human resources division in an attempt to cut costs. On November 8, 2023,

2948-585: The converted garage of Bezos's house for symbolic reasons and was renamed to Amazon in November 1994. The Amazon website launched for public sales on July 16, 1995, and initially sourced its books directly from wholesalers and publishers. Amazon went public in May 1997. It began selling music and videos in 1998, and began international operations by acquiring online sellers of books in the United Kingdom and Germany. In

3015-484: The corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when

3082-522: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where

3149-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business

3216-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of

3283-484: The partnership in November 2019. Companies including IKEA and Birkenstock also stopped selling through Amazon around the same time, citing similar frustrations over business practices and counterfeit goods. In September 2017, Amazon ventured with one of its sellers JV Appario Retail owned by Patni Group which has recorded a total income of US$  104.44 million ( ₹ 759 crore ) in financial year 2017–2018. As of October 11, 2017 , AmazonFresh sold

3350-502: The phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as " is also sometimes used. A company typically uses

3417-423: The popularity of a product sold on any Amazon locale. It is a relative indicator of popularity that is updated hourly. Effectively, it is a "best sellers list" for the millions of products stocked by Amazon. While the ASR has no direct effect on the sales of a product, it is used by Amazon to determine which products to include in its bestsellers lists. Products that appear in these lists enjoy additional exposure on

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3484-432: The practice by claiming that Amazon.com was "taking a different approach ... we want to make every book available—the good, the bad and the ugly ... to let truth loose". There have been cases of positive reviews being written and posted by public relations companies on behalf of their clients and instances of writers using pseudonyms to leave negative reviews of their rivals' works. The Amazon sales rank (ASR) indicates

3551-410: The question of whether, under Pennsylvania law, an e-commerce business like Amazon is strictly liable for a defective product that was purchased on its platform from a third-party vendor, which product was neither possessed nor owned by the e-commerce business. The Pennsylvania Supreme Court accepted the question for consideration; however, the case settled via stipulated dismissal between the parties and

3618-411: The real name of the reviewer (based on confirmation of a credit card account) or which indicates that the reviewer is one of the top reviewers by popularity. As of December 16, 2020, Amazon removed the ability of sellers and customers to comment on product reviews and purged their websites of all posted product review comments. In an email to sellers Amazon gave its rationale for removing this feature: "...

3685-722: The rights owner or the authorized agent for the trademark, they can apply for Amazon Brand Registry. Amazon has an internal search algorithm (A9) that works almost in the same way as those of Google or Bing . The algorithm analyzes search queries that users enter in a search bar and selects the most relevant offers from brands with a good track record. As of March 2021, Amazon Marketplace operates worldwide in 20 countries; chronologically: Additionally, Amazon maintains limited operations in China . Amazon's dispute resolution policies and practices for Marketplace have drawn criticism from many sellers. The Verge has reported that many fear

3752-405: The service in categories that Toys "R" Us had been granted exclusivity. In 2006, a court ruled in favor of Toys "R" Us, giving it the right to unwind its agreement with Amazon and establish its independent e-commerce website. The company was later awarded $ 51 million in damages. In 2001, Amazon entered into a similar agreement with Borders Group , under which Amazon would comanage Borders.com as

3819-480: The site entirely. On July 3, 2019, the 3rd U.S. Circuit Court of Appeals ruled against Amazon.com Inc., stating that the online retailer can be held liable under state law for third-party sales on its portal. After granting Amazon's petition for rehearing en banc , in a decision issued on June 2, 2020, the 3rd Circuit subsequently vacated the prior order and certified to the Pennsylvania Supreme Court

3886-408: The site had over 650,000 members, and over a million books had been added. Amazon bought the company in March 2013. Ring is a home automation company founded by Jamie Siminoff in 2013. It is primarily known for its WiFi powered smart doorbells , but manufactures other devices such as security cameras. Amazon bought Ring for US$ 1 billion in 2018. Trade name In a number of countries,

3953-454: The subsequent year, it initiated the sale of a diverse range of products, including music, video games, consumer electronics, home improvement items, software, games, and toys. In 2002, it launched Amazon Web Services (AWS), which initially focused on providing APIs for web developers to build web applications on top of Amazon's ecommerce platform. In 2004, AWS was expanded to provide website popularity statistics and web crawler data from

4020-454: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who

4087-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file

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4154-679: The third-party merchant. FBA goods are stored in Amazon's fulfillment centers, and shipping and customer service are handled by Amazon. Amazon charges its third-party merchants a referral fee for each sale which is a percentage of the sales price. Additionally fulfillment by Amazon (FBA) fees, referral fees, subscription fee and storage fees. and also the advertising on Amazon which is optional. As of 2020, third-party sales on Amazon accounted for 54% of paid units. In 2016, more than 10,000 third-party sellers generated more than $ 1 billion of annual sales. Over 1,000,000 third-party sellers joined in 2017. The growing success of these Amazon sellers has garnered

4221-540: The time suggested that Amazon planned to eventually roll out 300 to 400 bookstores around the country. All of its locations were closed in 2022 along with other retail locations under the "Amazon 4-Star" brand. In July 2016, the company announced that it was opening a 1,100,000 ft (335,280.0 m) square foot facility in Palmer Township in the Lehigh Valley region of eastern Pennsylvania . As of 2024, Amazon

4288-486: The world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime , which has close to 200 million subscribers worldwide. It is the second-largest private employer in the United States and the second-largest company in the World and in the U.S. by revenue as of 2024. As of October 2024, Amazon is the 12th-most visited website in the world and 84% of its traffic comes from

4355-402: Was discontinued by the court before such hearing could occur. The company has faced numerous complaints since its inception related to its customer support. As of January 2024 the company has a BBB rating of B. Amazon (company) Amazon.com, Inc. , doing business as Amazon ( / ˈ æ m ə z ɒ n / , AM -ə-zon ; UK also / ˈ æ m ə z ə n / , AM -ə-zən ),

4422-545: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In

4489-402: Was launched to provide more transparency to sellers by recommending specific products to third-party sellers to sell on Amazon. Products suggested are based on customers' browsing history. Amazon allows users to submit reviews to the web page of each product. Reviewers must rate the product on a rating scale from one to five stars. Amazon provides a badging option for reviewers which indicates

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