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134-578: One of the first large-scale international athletics events (outside the Summer Olympics ), it is sometimes referred to as the one-day Olympics . Weltklasse Zürich first took place on 12 August 1928 . In the beginning, the meeting was nicknamed by the public the "Nurmi meeting" after the most admired and celebrated participant at the time, Paavo Nurmi . On 21 June 1960, on the Letzigrund track, Armin Hary became

268-500: A Jeopardy! international tournament , and three weeks of Wheel of Fortune episodes filmed on-location at Atlanta's Fox Theatre . The Games were affected by several instances of ambush marketing —in which companies attempt to use the Games as a means to promote their brand, in competition with the exclusive, category-based sponsorship rights issued by the Atlanta organizing committee and

402-463: A commemorative plaque was unveiled for Centennial Olympic Park to honor the 20th anniversary of the Games. Following the Braves' departure from Turner Field to Truist Park in 2017, Georgia State University acquired the former Olympic Stadium and surrounding parking lots. It reconfigured the stadium for a second time into Center Parc Stadium for its college football team . The 1996 Olympic cauldron

536-592: A leap year , and were instead hosted on a non-leap year . Unlike previous Olympics, these Games took place without spectators due to concerns over COVID-19 and a state of emergency imposed in the host city. Nevertheless, the Tokyo 2020 Olympic Games featured many memorable moments and feats of technical excellence. One star of the Games, U.S. gymnast Simone Biles , gracefully bowed out to focus on her mental health, but later returned to claim an individual bronze medal. Norway's Karsten Warholm smashed his own world record in

670-464: A 51–50 victory. Ultimately the U.S. team refused to accept their silver medals. There was no such tragedy at the 1976 Montreal Games , but bad planning and fraud led to the cost of these Games far exceeding the budget. Costing $ 1.5 billion (equivalent to $ 7.58 billion in 2023), the 1976 Summer Games were the most expensive in Olympic history (until the 2014 Winter Olympics ) and it seemed, for

804-714: A British colony (1842–1997). This meant that for the only time, the colonial flag of Hong Kong was raised to the accompaniment of the British national anthem " God Save the Queen ", as Hong Kong's sovereignty was later transferred to China in 1997. The U.S. women's soccer team won the gold medal in the first-ever women's football event. For the first time, Olympic medals were won by athletes from Armenia , Azerbaijan , Belarus , Burundi , Czech Republic , Ecuador , Georgia , Hong Kong , Kazakhstan , Moldova , Mozambique , Slovakia , Tonga , Ukraine , and Uzbekistan . Another first in Atlanta

938-449: A Summer Olympics, and equaled the inaugural record set by Eric Heiden at the 1980 Winter Olympics . By then the process of choosing a location for the Games had become a commercial concern; there were widespread allegations of corruption potentially affecting the IOC's decision process. At the Atlanta 1996 Summer Olympics , the highlight was 200 meters runner Michael Johnson annihilating

1072-464: A bronze medal, became the most decorated weightlifter of all time with four Olympic medals, three gold and one bronze. Although unfounded reports of potential terrorism drove crowds away from the preliminary competitions at the first weekend of the Olympics (14–15 August 2004), attendance picked up as the Games progressed. A third of the tickets failed to sell, but ticket sales still topped figures from

1206-425: A four-year suspension in 1998 for tampering with a urine sample, though her medals and records were allowed to stand. In track and field, Donovan Bailey of Canada won the men's 100 m, setting a new world record of 9.84 seconds at that time. He also anchored his team's gold in the 4 × 100 m relay . Michael Johnson won gold in both the 200 m and 400 m, setting a new world record of 19.32 seconds in

1340-544: A great success. The Games had the largest international participation of any sporting event to that date. Panathinaiko Stadium , the first big stadium in the modern world, overflowed with the largest crowd ever to watch a sporting event. The highlight for the Greeks was the Marathon victory by their compatriot Spiridon Louis , a water carrier. He won in 2 hours, 58 minutes and 50 seconds, setting off wild celebrations at

1474-594: A historic backflip off the high bar . In the final of the men's basketball , the United States lost to the Soviet Union in what is widely considered as the most controversial game in international basketball history. In a close-fought match, the U.S. team appeared to have won by a score of 50–49. However, the final three seconds of the game were replayed three times by judges until the Soviet team came out on top and claimed

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1608-422: A less publicised and less competitive affair, which was dominated by the host country. According to British journalist Andrew Jennings , a KGB colonel stated that the agency's officers had posed as anti-doping authorities from the IOC to undermine doping tests and that Soviet athletes were "rescued with [these] tremendous efforts". On the topic of the 1980 Summer Olympics , a 1989 Australian study said "There

1742-561: A local cauldron lighting event on the first day of the Games (headlined by a performance by country musician Trisha Yearwood ). In 1994, African-American artist Kevin Cole was commissioned to create the Coca-Cola Centennial Olympic Mural, and the 15-story mural took two years to complete. The ceremony began with a 60-second countdown, which included footage from all of the previous Olympic Games at twenty-two seconds. There

1876-417: A pipe bomb was detonated at Centennial Olympic Park (which had been built to serve as a public focal point for the festivities), killing two and injuring 111. Years later, Eric Rudolph confessed to the bombing and a series of related terrorist attacks, and was sentenced to life in prison. Nonetheless, the 1996 Olympics turned a profit, helped by record revenue from sponsorship deals and broadcast rights, and

2010-479: A protest against a recent tour of apartheid -run South Africa by the New Zealand national rugby union team . Romanian gymnast Nadia Comăneci made history when she won the women's individual all-around gold medal with two of four possible perfect scores. She won two other individual events, with two perfect scores in the balance beam and all perfect scores in the uneven bars. Lasse Virén repeated his double gold in

2144-527: A record for gold medals at a single Games with eight, and tied the record of most gold medals by a single competitor previously held by both Eric Heiden and Vitaly Scherbo. Another notable star of the Games was Jamaican sprinter Usain Bolt , who became the first male athlete ever to set world records in the finals of both the 100 and 200 metres in the same Games. Equestrian events were held in Hong Kong. London held

2278-458: A reliance on private funding, among other factors. There were 8.3 million tickets sold for events at this Olympics, a record broken only in 2024. There was some criticism of the perceived over-commercialization of the Games, with other issues raised by European officials, such as the availability of food and transport. The event had a lasting impact on the city; Centennial Olympic Park led a revitalization of Atlanta's downtown area , and has served as

2412-452: A stand for civil rights by raising their black-gloved fists and wearing black socks in lieu of shoes. The two athletes were subsequently expelled from the Games by the IOC. Věra Čáslavská , in protest against the 1968 Soviet-led invasion of Czechoslovakia , and the controversial decision by the judges on the balance beam and floor , turned her head down and away from the Soviet flag while

2546-588: A statement, saying: "the purpose of the attack on July 27th was to confound, anger and embarrass the Washington government in the eyes of the world for its abominable sanctioning of abortion on demand." He received four life sentences without parole , to be served at USP Florence ADMAX near Florence, Colorado . Preparations for the Olympics lasted more than seven years and had an economic impact of at least US$ 5.14 billion. Over two million visitors came to Atlanta, and approximately 3.5 billion people around

2680-726: A symbol of the legacy of the 1996 Games; the Olympic Village buildings have since been used as residential housing for area universities; and the Centennial Olympic Stadium has since been redeveloped twice, first as the Turner Field baseball stadium, then as the Center Parc American football stadium. Atlanta was selected on September 18, 1990, in Tokyo, Japan , over Athens, Belgrade, Manchester, Melbourne, and Toronto at

2814-556: A team rhythmic gymnastics event. In women's gymnastics, Ukrainian Lilia Podkopayeva became the all-around Olympic champion. Podkopayeva also won a second gold medal in the floor exercise final and a silver on the beam – becoming the only female gymnast since Nadia Comăneci to win an individual event gold after winning the all-around title in the same Olympics. Kerri Strug of the United States women's gymnastics team vaulted with an injured ankle and landed on one foot, winning

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2948-708: A time, that the Olympics might no longer be a viable financial proposition. In retrospect, it is believed that contractors (suspected of being members of the Montreal Mafia) skimmed large sums of money from all levels of contracts while also profiting from the substitution of cheaper building materials of lesser quality, which may have contributed to the delays, poor construction, and excessive costs. In 1988, one such contractor, Giuseppe Zappia "was cleared of fraud charges that resulted from his work on Olympic facilities after two key witnesses died before testifying at his trial". The 1976 Games were boycotted by many African nations as

3082-622: Is hardly a medal winner at the Moscow Games, certainly not a gold medal winner, who is not on one sort of drug or another: usually several kinds. The Moscow Games might as well have been called the Chemists' Games." Documents obtained in 2016 revealed the Soviet Union's plans for a statewide doping system in track and field in preparation for the 1984 Summer Olympics in Los Angeles. Dated prior to

3216-411: The 1912 Games , and hosting the equestrian events at the 1956 Summer Olympics (which they are credited as jointly hosting with Melbourne , Australia). Amsterdam , Netherlands, has also hosted events at two Summer Olympic Games, having been sole host of the 1928 Games and previously hosting two of the sailing races at the 1920 Summer Olympics . At the 2008 Summer Olympics , Hong Kong provided

3350-404: The 1956 Summer Olympics and after Brisbane, Australia 's failed bid for the 1992 games (which were awarded to Barcelona ) and prior to Sydney, Australia 's successful 2000 Summer Olympics bid. This would be Toronto's fourth failed attempt since 1960 (tried in 1960, 1964, and 1976, but was defeated by Rome, Tokyo and Montreal). Greece , the home of the ancient and first modern Olympics ,

3484-454: The 1994 Winter Olympics in Lillehammer ) were: Armenia , Belarus , Czech Republic , Georgia , Kazakhstan , Kyrgyzstan , Moldova , Slovakia , Ukraine and Uzbekistan . The Czech Republic and Slovakia attended the games as independent nations for the first time since the breakup of Czechoslovakia , while the rest of the nations that made their Summer Olympic debut were formerly part of

3618-667: The 1996 Games were held in Atlanta , Georgia . The 2028 Games in Los Angeles will mark the fifth occasion on which the Summer Games have been hosted by the U.S. In 2012 , London hosted its third Summer Olympic Games and became the first city ever to have hosted the Summer Olympic Games three times, which then followed by Paris in 2024 . The cities of Los Angeles, Tokyo and Athens (excluding 1906 ) have each hosted two Summer Olympic Games. In 2028, Los Angeles will in turn become

3752-529: The 2004 Summer Olympics seven years later on September 5, 1997. The total cost of the 1996 Summer Olympics was estimated to be around US$ 1.7 billion. The venues and the Games themselves were funded entirely via private investment, and the only public funding came from the U.S. government for security, and around $ 500 million of public money used on physical public infrastructure including streetscaping, road improvements, Centennial Olympic Park (alongside $ 75 million in private funding), expansion of

3886-519: The 2012 Summer Olympics , becoming the first city to host the Olympic Games three times. In his closing address, Jacques Rogge described the Games as "Happy and glorious". The host nation won 29 gold medals, the best haul for Great Britain since the 1908 Games in London. The United States returned to the top of the medal table after China dominated in 2008. The IOC had removed baseball and softball from

4020-451: The 2016 Summer Olympics in Rio de Janeiro, have caused some to offer more positive reappraisals of the management of the 1996 Summer Games. Former JPMorgan Chase president (and torchbearer) Kabir Sehgal noted that in contrast to many later Olympics, those of 1996 were financially viable, had a positive economic impact on the city, and most of the facilities constructed continued to be used after

4154-475: The 96th IOC Session . The city entered the competition as a dark horse , being up against stiff competition. The US media also criticized Atlanta as a second-tier city and complained of Georgia's Confederate history . However, the IOC Evaluation Commission ranked Atlanta's infrastructure and facilities the highest, while IOC members said that it could guarantee large television revenues similar to

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4288-649: The Games of the XXVI Olympiad , also known as Atlanta 1996 and commonly referred to as the Centennial Olympic Games ) were an international multi-sport event held from July 19 to August 4, 1996, in Atlanta , Georgia , United States . These were the fourth Summer Olympics to be hosted by the United States, making it the first country to have three different cities host the Summer Olympics. It also marked

4422-599: The Golden Slam ; Donovan Bailey , who set a new world record of 9.84 for the men's 100 meters ; Lilia Podkopayeva , who became the second gymnast to win an individual event gold medal after winning the all-around title in the same Olympics; and the Magnificent Seven , who dramatically won the first ever U.S. gold medal in the Women's artistic gymnastics team all-around . The Games were marred by violence on July 27, 1996, when

4556-662: The Letzigrund on a dirt track on 12 August 1928 as the Internationales Leichtathletik-Meeting in Zürich . Since 1935 it also became known as the "American Meeting", similar to the Bislett Games , and this continued into the 1950s. A notable hiatus occurred after the 1952 meeting until the rebuilt Letzigrund Stadium opened in 1958, although a meeting had still been planned for August 1954. The name "Weltklasse Zürich"

4690-618: The Russo–Japanese War and the difficulty of getting to St. Louis may have contributed to the fact that very few top-ranked athletes from outside the US and Canada took part in the 1904 Games , the first Games held outside Europe. The " Second International Olympic Games in Athens ", as they were called at the time, were held in 1906. The IOC does not currently recognise these games as being official Olympic Games, although many historians do and credit

4824-517: The Soviet Union . 10,339 athletes from 197 NOCs participated in the 1996 Summer Olympics. The 1996 Olympics were marred by the Centennial Olympic Park bombing , which occurred on July 27. Security guard Richard Jewell discovered the pipe bomb and immediately notified law enforcement, helping to evacuate as many people as possible from the area before it exploded. Although Jewell's quick actions are credited for saving many lives,

4958-945: The United States ( 1904 , 1932 , 1984 , and 1996 ), three times in Great Britain ( 1908 , 1948 , and 2012 ) and in France ( 1900 , 1924 , and 2024 ), twice each in Greece ( 1896 and 2004 ), Germany ( 1936 and 1972 ), Australia ( 1956 and 2000 ), and Japan ( 1964 and 2020 ), and once each in Sweden ( 1912 ), Belgium ( 1920 ), the Netherlands ( 1928 ), Finland ( 1952 ), Italy ( 1960 ), Mexico ( 1968 ), Canada ( 1976 ), Russia ( 1980 ), South Korea ( 1988 ), Spain ( 1992 ), China ( 2008 ), and Brazil ( 2016 ). London and Paris have hosted three times, Los Angeles , Athens, and Tokyo have each hosted twice; Los Angeles will host

5092-479: The closing ceremony , IOC President Juan Antonio Samaranch said in his closing speech, "Well done, Atlanta" and simply called the Games "most exceptional." This broke precedent for Samaranch, who had traditionally labeled each Games "the best Olympics ever" at each closing ceremony, a practice he resumed at the subsequent Winter Games in Nagano in 1998 . A report prepared after the Games by European Olympic officials

5226-745: The national anthem was played during the medal ceremony. She returned home as a heroine of the Czechoslovak people but was made an outcast by the Soviet-dominated government. Politics again intervened at the 1972 Games in Munich, but this time with lethal consequences . A Palestinian terrorist group named Black September invaded the Olympic village and broke into the apartment of the Israeli delegation . They killed two Israelis and held nine others as hostages, demanding that Israel release numerous prisoners. When

5360-469: The steeplechase for the first time. The fencing programme was expanded to include all six events for both men and women; previously, women had not been able to compete in team foil or sabre events, although women's team épée and men's team foil were dropped for these Games. Marathon swimming events were added, over the distance of 10 km (6.2 mi). Also, the doubles events in table tennis were replaced by team events. American swimmer Michael Phelps set

5494-476: The 10 from Greece. Ancient Greece was the birthplace of the Olympic Games, consequently Athens was perceived to be an appropriate choice to stage the inaugural modern Games. It was unanimously chosen as the host city during a congress organised by Pierre de Coubertin in Paris, on 23 June 1894. The IOC was also established during this congress. Despite many obstacles and setbacks, the 1896 Olympics were regarded as

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5628-475: The 10,000- and 5,000-meter races, he also entered the marathon, despite having never previously raced at that distance. Pacing himself by chatting with the other race leaders, Zátopek led from about halfway, slowly dropping the remaining contenders to win by two and a half minutes, and completed a trio of wins. The 1956 Melbourne Games , the first in the Southern Hemisphere , were largely successful, with

5762-513: The 100th anniversary of the 1896 Summer Olympics in Athens, the inaugural edition of the modern Olympic Games . These were also the first Summer Olympics to be held in a different year than the Winter Olympics since the Winter Olympics commenced in 1924, as part of a new IOC practice implemented in 1994 to hold the Summer and Winter Games in alternating, even-numbered years. The 1996 Games were

5896-430: The 1906 games with preventing the demise of the Olympics. The 1906 Athens games were the first of an alternating series of games to be held in Athens in even non-Olympic years, but the series failed to materialise. The games were more successful than the 1900 and 1904 games, with over 850 athletes competing, and contributed positively to the success of future games. The 1908 London Games saw numbers rise again, as well as

6030-439: The 1992 Summer Games Afghanistan and Cambodia returned to send delegations to Atlanta. The 14 countries making their Olympic debut were: Azerbaijan , Burundi , Cape Verde , Comoros , Dominica , Guinea-Bissau , Macedonia , Nauru , Palestinian Authority , Saint Kitts and Nevis , Saint Lucia , São Tomé and Príncipe , Tajikistan and Turkmenistan . The ten countries making their Summer Olympic debut (after competing at

6164-461: The 200 m. Marie-José Pérec equaled Johnson's performance, although without a world record, by winning the rare 200 m/400 m double. Carl Lewis won his 4th long jump gold medal at the age of 35. In tennis, Andre Agassi won the gold medal, which would eventually make him the first man and second singles player overall (after his eventual wife, Steffi Graf ) to win the career Golden Slam , which consists of an Olympic gold medal and victories in

6298-508: The 2012 programme. The London Games were successful on a commercial level because they were the first in history to completely sell out every ticket, with as many as 1 million applications for 40,000 tickets for both the Opening Ceremony and the 100m Men's Sprint Final. Such was the demand for tickets to all levels of each event that there was controversy over seats being set aside for sponsors and National Delegations which went unused in

6432-524: The 2016 Summer Olympics. In 1984, the Soviet Union and 13 Soviet allies retaliated by boycotting the 1984 Summer Olympics in Los Angeles. Romania and Yugoslavia , notably are the only two countries from the Eastern Bloc that did attend the 1984 Olympics. These games were perhaps the first games of a new era to make a profit. Although a boycott led by the Soviet Union depleted the field in certain sports, 140 National Olympic Committees took part, which

6566-549: The 29 "Internationales" and Weltklasse meetings organized from 1928 til 1977. Over the course of its history, numerous world records have been set at Weltklasse Zürich. Summer Olympics The Summer Olympic Games , also known as the Summer Olympics or the Games of the Olympiad , is a major international multi-sport event normally held once every four years. The inaugural Games took place in 1896 in Athens , Greece , and

6700-401: The 400m hurdles. The 2024 Summer Olympics were held in Paris, France, making it the second city after London to host the Summer Olympics three times (the other times being 1900 and 1924 , marking a centenary since the latter). This is the first of any Olympic Games after the pandemic to allow spectators to attend. In a first, the opening ceremonies were staged outside the main stadium with

6834-462: The 5,000 and 10,000 meters, making him the first athlete to ever win the distance double twice. Following the Soviet Union's 1979 invasion of Afghanistan , 66 nations, including the United States, Canada, West Germany, and Japan, boycotted the 1980 Games held in Moscow. Eighty nations were represented at the Moscow Games – the smallest number since 1956. The boycott contributed to the 1980 Games being

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6968-535: The American Meter Company and electroplated by Erie Plating Company . Each torch weighed about 3.5 pounds (1.6 kg) and was made primarily of aluminum, with a Georgia pecan wood handle and gold ornamentation. The 1996 Summer Olympic program featured 271 events in 26 sports. Softball , beach volleyball and mountain biking debuted on the Olympic program, together with women's football , lightweight rowing , women's swimming , women's fencing , and

7102-629: The American youth and a typical Saturday college football game in the South, including the wave commonly produced by spectators in sporting events around the world. There was another showcase entitled "Summertime" which focused on Atlanta and the Old South , emphasizing its beauty, spirit, music, history, culture, and rebirth after the American Civil War . The ceremony also featured a memorable dance tribute to

7236-504: The Athens bid was described as "arrogant and poorly prepared," being regarded as "not being up to the task of coping with the modern and risk-prone extravaganza" of the current Games. Athens faced numerous obstacles, including "political instability, potential security problems, air pollution, traffic congestion and the fact that it would have to spend about US$ 3 billion to improve its infrastructure of airports, roads, rail lines and other amenities." Athens would later be selected to host

7370-616: The Athletes' Village, which distributed Nike-branded flags to visitors (presumably to be used at events). IOC marketing director Michael Payne expressed concern for the campaign, believing that athletes could perceive them as being an insult to their accomplishments. Payne and the United States Olympic Committee 's marketing director, John Krimsky, met with Howard Slusher, a subordinate of Nike co-founder Phil Knight . The meeting quickly turned aggressive, with Payne warning that

7504-714: The Dream ", accompanied by Foster on the piano, the Atlanta Symphony Orchestra and the Centennial Choir (comprising Morehouse College Glee Club , Spelman College Glee Club and the Atlanta Symphony Orchestra Chorus). Gladys Knight sang Georgia's official state song , " Georgia on My Mind ". There was a showcase entitled "Welcome To The World", featuring cheerleaders , Chevrolet pick-up trucks , marching bands , and steppers , which highlighted

7638-399: The Games for the third time in 2028 . Only five countries have participated in every Summer Olympic Games: Australia, France, Great Britain, Greece, and Switzerland. Australia, France, and Great Britain have won at least a medal at every edition of the Games, with Great Britain as the only one that never failed to win at least a gold medal. The United States leads the all-time medal count for

7772-405: The Games in 1964 ; it is also the largest city ever to have hosted, having grown considerably since 1964 . The other countries to have hosted the Summer Olympics are Belgium , Brazil , Canada , China , Finland , Italy , Mexico , Netherlands , South Korea , Soviet Union , Spain , and Sweden , with each of these countries having hosted the Summer Games on one occasion. Asia has hosted

7906-543: The Games started in 1896, all five inhabited continents were represented with athletes competing in the same stadium. The scheduled 1916 Summer Olympics were to be held in Berlin , cancelled following the onset of World War I . The 1920 Antwerp Games in war-ravaged Belgium were a subdued affair, but again drew a record number of competitors. This record only stood until 1924, when the Paris Games involved 3,000 competitors,

8040-563: The Games were held in Atlanta. The 1996 Summer Olympics relied heavily on commercial sponsorship. The Atlanta-based Coca-Cola Company was the exclusive provider of soft drinks at Olympics venues, and built an attraction known as Coca-Cola Olympic City for the Games. As part of a sponsorship agreement with Columbia TriStar Television , the syndicated game shows Jeopardy! and Wheel of Fortune both produced episodes with Olympics tie-ins (including branded memorabilia and contests) for broadcast between April and July 1996. These included

8174-465: The Games. Sehgal contrasted the 1996 Games' "grassroots" effort backed almost entirely by private funding, with the only significant public spending coming from infrastructure associated with the Games, to modern "top-down" bids, instigated by local governments and reliant on taxpayer funding, making them unpopular among citizens who may not necessarily be interested. The 2028 Summer Olympics in Los Angeles will rely almost entirely on private funding, with

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8308-454: The German government as a golden opportunity to promote their ideology. The ruling Nazi Party commissioned film-maker Leni Riefenstahl to film the games. The result, Olympia , was widely considered to be a masterpiece, despite the infusion of Adolf Hitler 's theories of Aryan racial superiority. Individually, African-American sprinter and long jumper Jesse Owens won four gold medals, while

8442-547: The IOC (which grants the rights to use Olympics-related terms and emblems in marketing). The Atlanta organizing committee threatened legal actions against advertisers whose marketing implied an official association with the Games. Several non-sponsors set up marketing activities in areas near venues, such as Samsung (competing with Motorola ), which ambushed the Games with its "96 Expo". The city of Atlanta had also licensed street vendors to sell products from competitors to Olympic sponsors. The most controversial ambush campaign

8576-485: The IOC could pull accreditation for Nike employees and ban the display of its logos on equipment; he also threatened to organize a press conference where silver medallists from the Games, as well as prominent Nike-sponsored athlete Michael Johnson (who attracted attention during the Games for wearing custom, gold-colored Nike shoes), would denounce the company. Faced with these threats, Nike agreed to retract most of its negative advertising and public relations stunts. At

8710-527: The IOC officials. Coca-Cola , a long-standing partner of the Olympics, was also a strong advocate to bring the Games to its hometown. The Atlanta Committee for the Olympic Games (ACOG) also proposed a substantial revenue-sharing with the IOC, USOC, and other NOCs. Atlanta's main rivals were Toronto, whose front-running bid that began in 1986 had chances to succeed after Canada had held a successful 1988 Winter Olympics in Calgary, and Melbourne, Australia, who hosted

8844-481: The Israeli government refused the terrorists' demands, the situation developed into a tense stand-off while negotiations continued. Eventually, the captors, still holding their hostages, were offered safe passage and taken to an airport, where they were ambushed by German security forces. In the ensuing firefight, 15 people were killed, including the nine captive Israeli athletes and five of the terrorists. After much debate,

8978-433: The Olympiad, was an international multi-sport event which was celebrated in Athens , Greece, from 6 to 15 April 1896. It was the first Olympic Games held in the modern era . About 100,000 people attended for the opening of the games. The athletes came from 14 nations, with most coming from Greece. Although Greece had the most athletes, the U.S. finished with the most champions. 11 Americans placed first in their events vs.

9112-462: The Olympic swimming pool, the first American woman to win four titles in a single Olympiad. Penny Heyns , swimmer of South Africa, won the gold medals in both the 100-meter and 200-meter breaststroke events. Michelle Smith of Ireland won three gold medals and a bronze in swimming. She remains her nation's most decorated Olympian. However, her victories were overshadowed by doping allegations even though she did not test positive in 1996. She received

9246-771: The Olympic Village, which became the first residential housing for Georgia State University (Georgia State Village), are now used by the Georgia Institute of Technology (North Avenue Apartments). As designed, the Centennial Olympic Stadium was converted into Turner Field after the Paralympics, which became the home of the Atlanta Braves Major League Baseball team from 1997 to 2016. The Braves' former home, Atlanta–Fulton County Stadium ,

9380-457: The Olympic rings while the youth of Atlanta formed the number 100. Famed film score composer John Williams wrote the official overture for the 1996 Olympics, called " Summon the Heroes "; this was his second overture for Olympic games, the first being " Olympic Fanfare and Theme " written for the 1984 Summer Olympics . Céline Dion performed David Foster 's official 1996 Olympics song " The Power of

9514-595: The Seoul and Barcelona Olympics ( 1988 and 1992 ). IOC President Jacques Rogge characterised Greece's organisation as outstanding and its security precautions as flawless. All 202 NOCs participated at the Athens Games with over 11,000 participants. The 2008 Summer Olympics was held in Beijing, People's Republic of China. Several new events were held, including the new discipline of BMX for both men and women. Women competed in

9648-472: The Southeast. The Olympiad's official theme, "Summon the Heroes", was written by John Williams , making it the third Olympiad at that point for which he had composed (official composer in 1984, NBC's coverage composer in 1988). The opening ceremony featured Céline Dion singing " The Power of the Dream ", the theme song of the 1996 Olympics. The closing ceremony featured Gloria Estefan singing " Reach ",

9782-564: The Summer Games since 1960 is $ 5.2 billion. Unlike Atlanta 1996, Beijing and Sochi were primarily funded by their respective governments. Events of the 1996 Games were held in a variety of areas. A number were held within the Olympic Ring, a 3 mi (4.8 km) circle from the center of Atlanta. Others were held at Stone Mountain , about 20 miles (32 km) outside of the city. To broaden ticket sales, other events, such as Association football (soccer), were staged in various cities in

9916-553: The Summer Olympics , and has topped the medal table on 19 separate occasions—followed by the USSR (seven times, including the 1992 'Unified Team'), and France, Great Britain, Germany and China (once each). The United States hosted the Summer Olympic Games four times: the 1904 Games were held in St. Louis , Missouri ; the 1932 and 1984 Games were both held in Los Angeles , California , and

10050-697: The Summer Olympics four times: in Tokyo ( 1964 and 2020 ), Seoul ( 1988 ), and Beijing ( 2008 ). The 2016 Games in Rio de Janeiro , Brazil, were the first Summer Olympics to be held in South America and the first that was held completely during the local " winter " season. The only two countries in the Southern Hemisphere to have hosted the Summer Olympics have been Australia ( 1956 , 2000 , and upcoming 2032 ) and Brazil ( 2016 ), with Africa having yet to host any Summer Olympics. Stockholm , Sweden, has hosted events at two Summer Olympics, having been sole host of

10184-519: The Women's Artistic Gymnastics when the vaulting horse was set to the wrong height during the All-Around Competition. In 2004 , the Olympic Games returned to their birthplace in Athens, Greece. At least $ 7.2 billion was spent on the 2004 Games, including $ 1.5 billion on security. Michael Phelps won his first Olympic medals, tallying six gold and two bronze medals. Pyrros Dimas , winning

10318-473: The advent of the state-sponsored "full-time amateur athlete". The USSR entered teams of athletes who were all nominally students, soldiers, or working in a profession, but many of whom were in reality paid by the state to train on a full-time basis, hence violating amateur rules. Finland made a legend of an amiable Czechoslovak Army lieutenant named Emil Zátopek , who was intent on improving on his single gold and silver medals from 1948. Having first won both

10452-567: The airport, improvements in public transportation, and redevelopment of public housing projects. $ 420 million worth of tickets were sold, sale of sponsorship rights accounted for $ 540 million, and sale of the domestic broadcast rights to NBC accounted for $ 456 million. In total, the Games turned a profit of $ 19 million. The cost for Atlanta 1996 compares with costs of $ 4.6 billion for Rio 2016, $ 40–44 billion for Beijing 2008, and $ 51 billion for Sochi 2014 (the most expensive Olympics in history). The average cost for

10586-463: The athletes and to the goddesses of victory of the ancient Greek Olympics, using silhouette imagery. The accompanying music, "The Tradition of the Games", was composed by Basil Poledouris . Muhammad Ali lit the Olympic cauldron and later received a replacement gold medal for his boxing victory in the 1960 Summer Olympics . For the torch ceremony, more than 10,000 Olympic torches were manufactured by

10720-560: The athletes parading down boats along the Seine River . Following this, the open water swimming competitions also occurred in the River. The 2028 Summer Olympics will be held in Los Angeles, California, United States, making it the third city to host the Games three times (the other times being 1932 and 1984 ), with the U.S. hosting the Summer Olympics for the fifth time. 1996 Summer Olympics The 1996 Summer Olympics (officially

10854-634: The bombing killed spectator Alice Hawthorne, wounded 111 others, and caused the death of Melih Uzunyol by a heart attack. Jewell was later considered a suspect in the bombing but was never charged, and he was cleared in October 1996. Fugitive Eric Rudolph was arrested in May 2003 and charged with the Olympic Park bombing as well as the bombings of two abortion clinics and a gay nightclub . At his trial two years later, he confessed to all charges and afterwards released

10988-537: The country's decision to boycott the Games, the document detailed the existing steroids operations of the programme, along with suggestions for further enhancements. The communication, directed to the Soviet Union's head of track and field, was prepared by Dr. Sergei Portugalov of the Institute for Physical Culture. Portugalov was also one of the main figures involved in the implementation of the Russian doping programme prior to

11122-459: The decision was taken to continue the Games, but the proceedings were understandably dominated by these events. Some memorable athletic achievements did occur during these Games, notably the winning of a then-record seven gold medals by United States swimmer Mark Spitz , Finland's Lasse Virén taking back-to-back gold medals in the 5,000 meters and 10,000 meters, and the winning of three gold medals by Soviet gymnastic star Olga Korbut , who achieved

11256-421: The display of advertising within venues, and that "you have to look to the private sector for at least a portion of the funding, and unless you're looking for handouts, you're dealing with people who are investing business assets, and they have to get a return." In 1997, Athens was awarded the 2004 Summer Olympics . Along with addressing the shortcomings of its 1996 bid, it was lauded for its efforts to promote

11390-660: The early days. A system of reallocation was put in place so the empty seats were filled throughout the Games. Rio de Janeiro in Brazil hosted the 2016 Summer Olympics , becoming the first South American city to host the Olympics, the second Olympic host city in Latin America, after Mexico City in 1968 , as well as the third city in the Southern Hemisphere to host the Olympics after Melbourne, Australia, in 1956 and Sydney , Australia, in 2000 . The preparation for these Games

11524-558: The exception of a water polo match between Hungary and the Soviet Union, which ended in a pitched battle between the teams on account of the Soviet invasion of Hungary . The equestrian events were held in Stockholm due to a foot-and-mouth disease outbreak in Britain at the time and the strict quarantine laws of Australia. At the 1960 Rome Games , a young light-heavyweight boxer named Cassius Clay, later known as Muhammad Ali , arrived on

11658-474: The first games in 1896, but was subsequently varied by up to 2 km (1.2 mi) due to local conditions such as street and stadium layout. At the six Olympic games between 1900 and 1920, the marathon was raced over six distances. The Games saw Great Britain winning 146 medals, 99 more than second-placed Americans , its best result to this day. At the end of the 1908 marathon, the Italian runner Dorando Pietri

11792-533: The first human to run the 100 m dash in 10.0 seconds. UBS has supported Weltklasse Zürich as its main sponsor since 1981. Other sponsors are Vaudoise Assurances, Migros , Le Gruyère Switzerland, Medica, Omega , Swiss , Lexus , Erdgas and Puma . The meeting was conceived in 1924 by the athletic section of the FC Zürich which became the Leichtathletik Club Zürich in 1934, and was first held at

11926-589: The first of the two consecutive Summer Olympics to be held in a predominantly English-speaking country , preceding the 2000 Summer Olympics in Sydney, Australia. These were also the last Summer Olympics to be held in North America until 2028 , when Los Angeles will host the games for the third time. 10,318 athletes from 197 National Olympic Committees competed in 26 sports, including the Olympic debuts of beach volleyball , mountain biking and softball , as well as

12060-404: The first running of the marathon over its now-standard distance of 42.195  km (26 miles 385 yards). The first Olympic Marathon in 1896 (a male-only race) was raced at a distance of 40  km (24 miles 85 yards). The new marathon distance was chosen to ensure that the race finished in front of the box occupied by the British royal family. Thus the marathon had been 40 km (24.9 mi) for

12194-472: The first time since 1984 (and for the first time since 1968 in a non-boycotted Summer Olympics), also winning the most gold (44) and silver (32) medals out of all the participating nations. Notable performances during the competition included those of Andre Agassi , whose gold medal in these Games would be followed up with the French Open title in 1999, making him the first men's singles tennis player to complete

12328-448: The first to be held in Asia and to be broadcast worldwide on television, enabled by the recent advent of communication satellites. These Games marked a turning point in the global visibility and popularity of the Olympics and are credited for heralding the modern age of telecommunications. Judo debuted as an official sport, and Dutch judoka Anton Geesink caused a stir when he won the final of

12462-492: The first women's team gold medal for the US. Shannon Miller won the gold medal on the balance beam event, the first time an American gymnast had won an individual gold medal in non-boycotted Olympic games. The Spanish team won the first gold medal in the new competition of women's rhythmic group all-around . The team was formed by Estela Giménez , Marta Baldó , Nuria Cabanillas , Lorena Guréndez , Estíbaliz Martínez and Tania Lamarca . Amy Van Dyken won four gold medals in

12596-470: The former Olympic Stadium and surrounding lots, there has been proposals and growing calls to move the Olympic cauldron to Centennial Olympic Park . The Olympic cauldron was re-lit in February 2020 for the 2020 U.S. Olympic Marathon Trials. The 1996 Olympics are the most recent edition of the Summer Olympics to be held in the United States. Los Angeles will host the 2028 Summer Olympics , 32 years after

12730-548: The games, from the Coca-Cola Company . The 1928 games saw the introduction of a standard medal design with the IOC, choosing Giuseppe Cassioli 's depiction of Greek goddess Nike with a winner being carried by a crowd of people. This design was used up until 1972. The 1932 Los Angeles Games were affected by the Great Depression , which contributed to the low number of competitors. The 1936 Berlin Games were seen by

12864-561: The games. The 1992 Barcelona Games featured the admittance of players from one of the North American top leagues, the NBA , exemplified by but not limited to US basketball's " Dream Team ". The 1992 games also saw the reintroduction to the Games of several smaller European states which had been annexed into the Soviet Union during World War II. At these games, gymnast Vitaly Scherbo set an inaugural medal record of five individual gold medals at

12998-410: The great all-rounder Jim Thorpe , who won both the decathlon and pentathlon. Thorpe had previously played a few games of baseball for a fee, and saw his medals stripped for this 'breach' of amateurism after complaints from Avery Brundage . They were reinstated in 1983, 30 years after his death. The Games at Stockholm were the first to fulfil Pierre de Coubertin's original idea. For the first time since

13132-427: The greatest of whom was Finnish runner Paavo Nurmi . The " Flying Finn " won three team gold medals and the individual 1,500 and 5,000 meter runs, the latter two on the same day. The 1928 Amsterdam Games was notable for being the first games which allowed females to compete at track & field athletics, and benefited greatly from the general prosperity of the times alongside the first appearance of sponsorship of

13266-405: The heat as both his opponents had been disqualified for false starts. His female compatriot Paula Barila Bolopa also received media attention for her record-slow and struggling but courageous performance. The Sydney Games also saw the first appearance of a joint North and South Korean contingent at the opening ceremonies, though they competed in all events as different teams. Controversy occurred in

13400-457: The host nation won the most gold and overall medals. The 1936 Berlin Games also saw the introduction of the Torch Relay. Due to World War II, the 1940 Games (due to be held in Tokyo and temporarily relocated to Helsinki upon the outbreak of the war ) were cancelled. The 1944 Games were due to be held in London but were also cancelled; instead, London hosted the first games after the end of

13534-403: The marathon course on her own, saying, "If the committee doesn't let me compete, I will go after them regardless". Women first participated officially in the 1900 Paris Games, with 22 women competing in five sports. Female participation has increased dramatically since then, with nearly half of the athletes in recent Games being women. The 1896 Summer Olympics , officially known as the Games of

13668-568: The most recent was held in 2024 in Paris , France . This was the first international multi-sport event of its kind, organized by the International Olympic Committee (IOC) founded by Pierre de Coubertin . The tradition of awarding medals began in 1904 ; in each Olympic event, gold medals are awarded for first place, silver medals for second place, and bronze medals for third place. The Winter Olympic Games were created out of

13802-435: The new disciplines of lightweight rowing , women's swimming 4 x 200 freestyle relay , women's fencing , team rhythmic gymnastics , and women's association football . A total of 24 countries made their Summer Olympic debuts in Atlanta, including 11 former Soviet republics participating for the first time as independent nations. With a total of 101 medals, the United States topped both the gold and overall medal count for

13936-496: The official theme song of the 1996 Olympics. The mascot for the Olympiad was an abstract, animated character named Izzy . In contrast to the standing tradition of mascots of national or regional significance in the city hosting the Olympiad, Izzy was an amorphous, fantasy figure. A video game featuring the Games' mascot, Izzy's Quest for the Olympic Rings , was also released. Atlanta's Olympic slogan "Come Celebrate Our Dream"

14070-492: The one he had discarded in 1960. The latter event took place in the basketball arena. The atmosphere at the Games was marred, however, when a bomb exploded during the celebration in Centennial Olympic Park. In June 2003, the principal suspect in this bombing, Eric Robert Rudolph , was arrested. The 2000 Summer Olympics , held in Sydney, Australia, showcased individual performances by locals favorites Ian Thorpe in

14204-529: The open weight division, defeating Akio Kaminaga in front of his home crowd. Performances at the 1968 Games in Mexico City were affected by the altitude of the host city. These Games introduced the now-universal Fosbury flop , a technique which won American high jumper Dick Fosbury the gold medal. In the medal award ceremony for the men's 200-meter race, black American athletes Tommie Smith (gold medal winner) and John Carlos (bronze medal winner) took

14338-473: The pool and Cathy Freeman , an Indigenous Australian whose triumph in the 400 meters united a packed stadium., Briton Steve Redgrave who won a rowing gold medal in an unprecedented fifth consecutive Olympics, and Eric "the Eel" Moussambani , a swimmer from Equatorial Guinea, received wide media coverage when he completed the 100 meter freestyle swim in by far the slowest time in Olympic history. He nevertheless won

14472-435: The scene. Ali would later throw his gold medal away in disgust after being refused service in a whites-only restaurant in his home town of Louisville, Kentucky . He was awarded a new medal 36 years later at the 1996 Olympics in Atlanta. Other notable performers in 1960 included Wilma Rudolph , a gold medallist in the 100 meters, 200 meters, and 4 × 100 meters relay events. The 1964 Tokyo Games were

14606-491: The singles tournaments held at professional tennis' four major events ( Australian Open , French Open , Wimbledon , and US Open ). There were a series of national firsts realized during the Games. Deon Hemmings became the first woman to win an Olympic gold medal for Jamaica and the English-speaking West Indies . Lee Lai Shan won a gold medal in sailing, the only Olympic medal that Hong Kong ever won as

14740-421: The stadium. The most successful competitor was German wrestler and gymnast Carl Schuhmann , who won four gold medals. Greek officials and the public were enthusiastic about the experience of hosting an Olympic Games. This feeling was shared by many of the athletes, who even demanded that Athens be the permanent Olympic host city. The IOC intended for subsequent Games to be rotated to various host cities around

14874-451: The success of the 1984 Summer Olympics in Los Angeles , the most recent Olympics in the United States. Additionally, former US ambassador to the UN and Atlanta mayor Andrew Young touted Atlanta's civil rights history and reputation for racial harmony. Young also wanted to showcase a reformed American South . The strong economy of Atlanta and improved race relations in the South helped to impress

15008-467: The success of the Summer Olympic Games, which are regarded as the largest and most prestigious multi-sport international event in the world. The Summer Olympics have increased in scope from a 42-event competition programme in 1896 with fewer than 250 male competitors from 14 nations, to 339 events in 2021 with 11,420 competitors (almost half of whom were women) from 206 nations. The Games have been held in nineteen countries over five continents: four times in

15142-416: The third city ever to have hosted the Games three times. Australia , Germany , Greece and Japan all hosted the Summer Olympic Games twice (with Australia planned to host in 2032, therefore taking it to three). Tokyo , Japan, hosted the 2020 Games and became the first city outside the predominantly English-speaking and European nations to have hosted the Summer Olympics twice, having already hosted

15276-512: The traditional values of the Olympic Games, which some IOC observers felt had been lost due to the over-commercialization of the 1996 Games. However, the 2004 Games heavily relied on public funding and eventually failed to make a profit, which some have claimed contributed to the financial crisis in Greece . The financial struggles faced by many later Games, such as the 2006 Winter Olympics in Turin and

15410-687: The venues for the equestrian events , which took place in Sha Tin and Kwu Tung . The International Olympic Committee (IOC) was founded in 1894 when Pierre de Coubertin , a French pedagogue and historian, sought to promote international understanding through sporting competition. The first edition of The Olympic Games was held in Athens in 1896 and attracted just 245 competitors, of whom more than 200 were Greek, and only 14 countries were represented. Nevertheless, no international events of this magnitude had been organised before. Female athletes were not allowed to compete, though one woman, Stamata Revithi , ran

15544-559: The war, in 1948 . The first post-war Games were held in 1948 in London, with both Germany and Japan excluded. Dutch sprinter Fanny Blankers-Koen won four gold medals on the track, emulating Owens' achievement in Berlin. At the 1952 Helsinki Games , the USSR team competed for the first time and quickly emerged as one of the dominant teams, finishing second in the number of gold and overall medals won. Their immediate success might be explained by

15678-405: The world record in front of a home crowd. Canadians savoured Donovan Bailey 's recording gold medal run in the 100-meter dash. This was popularly felt to be an appropriate recompense for the previous national disgrace involving Ben Johnson. There were also emotional scenes, such as when Muhammad Ali, clearly affected by Parkinson's disease , lit the Olympic torch and received a replacement medal for

15812-488: The world watched at least some of the events on television. Although marred by the tragedy of the Centennial Olympic Park bombing , the Games were a financial success, due in part to TV rights contracts and sponsorships at record levels. Atlanta also set a new record for the most tickets sold at a single Games (8.3 million), and held it until 2024. Beyond international recognition, the Games resulted in many modern infrastructure improvements. The mid-rise dormitories built for

15946-614: The world. The second Olympics was held in Paris. Four years later the 1900 Summer Olympics in Paris attracted more than four times as many athletes, including 20 women, who were allowed to officially compete for the first time, in croquet , golf , sailing , and tennis . The Games were integrated with the Paris World's Fair and lasted over five months. It has been disputed which exact events were Olympic , as some events were for professionals, some had restricted eligibility, and others lacked international competitors. Tensions caused by

16080-450: Was a record at the time. The Games were also the first time mainland China (People's Republic) participated. The 1988 Games , in Seoul, was very well planned but the games were tainted when many of the athletes, most notably men's 100 metres winner Ben Johnson , failed mandatory drug tests. Despite splendid drug-free performances by many individuals, the number of people who failed screenings for performance-enhancing chemicals overshadowed

16214-648: Was about 10,318. Twenty-four countries made their Olympic debut this year, including eleven of the ex-Soviet countries that competed as part of the Unified Team in 1992 . Russia participated in the Summer Olympics separately from the other countries of the former Soviet Union for the first time since 1912 (when it was the Russian Empire ). Russia had been a member of the Unified Team at the 1992 Summer Olympics together with 11 post-Soviet states. The Federal Republic of Yugoslavia competed as Yugoslavia . After missing

16348-584: Was adopted in 1959. The meet would not be held regularly on an annual basis until 1973, and the Weltklasse introduced electronic timing the following year. During 2020 the COVID-19 pandemic prevented Weltklasse Zürich from taking place, instead an event called Inspiration Games was held. The first surface was made of dirt in 1928, and the first synthetic track surface in Europe was installed in 1968. The number of lanes

16482-529: Was considered by many observers the "natural choice" for the Centennial Games, due to its "divine right" in history. Athens bid chairman Spyros Metaxas gave repeated warnings to the IOC and demanded to give them the games to mark the centennial, saying "You don't hold a 100th birthday in someone else's home. The Centenary Games should be held in Athens." He also warned that "if we don't get the Olympics in 1996 we will never bid again to host them." However,

16616-409: Was critical of Atlanta's performance in several key areas, including the level of crowding in the Olympic Village, the quality of available food, the accessibility and convenience of transportation, and the Games' general atmosphere of commercialism. IOC vice-president Dick Pound responded to criticism of the commercialization of these Games, stating that they still adhered to a historic policy barring

16750-482: Was demolished in 1997 and the site became a parking lot for Turner Field; the Omni Coliseum was demolished the same year to make way for State Farm Arena . The city's permanent memorial to the 1996 Olympics is Centennial Olympic Park , which was built as a focal point for the Games. The park initiated a revitalization of the surrounding area and now serves as the hub for Atlanta's tourism district. In November 2016,

16884-541: Was first to enter the stadium, but he was clearly in distress and collapsed of exhaustion before he could complete the event. He was helped over the finish line by concerned race officials and later disqualified for that. As compensation for the missing medal, Queen Alexandra gave Pietri a gilded silver cup. Arthur Conan Doyle wrote a special report about the race in the Daily Mail . The Games continued to grow, attracting 2,504 competitors, to Stockholm in 1912 , including

17018-613: Was increased to eight in the early 1970s which forced the Weltklasse to be put on hold for two years for the construction to take place. The current surface at the Letzigrund Stadium was developed in 2014 by the Swiss company CONICA. The new surface was installed in June 2014 at a cost of 800,000 CHF and was paid for by the city of Zurich, which owns Letzigrund Stadium. Some of the earliest editions were bilateral matches that are not counted among

17152-409: Was originally built and placed at the intersection of Fulton Street and Capitol Avenue, near the Centennial Olympic Stadium. After the Paralympics, in order to make room for the stadium conversion, the Olympic cauldron was moved (except its ramp, which was demolished) to the intersection of Capitol Avenue and Fulton Street in 1997, where it has stayed since. Since Georgia State University's acquisition of

17286-733: Was overshadowed by controversies , including political instability and an economic crisis in the host country, health and safety concerns surrounding the Zika virus , and significant pollution in the Guanabara Bay . However, these concerns were superseded by a state-sponsored doping scandal involving Russian athletes at the Winter Olympics held two years earlier , which affected the participation of its athletes in these Games. The 2020 Summer Olympics were originally scheduled to take place from 24 July to 9 August 2020 in Tokyo, Japan. The city

17420-414: Was that this was the first Summer Olympics ever that not a single nation swept all three medals in a single event. These are the top ten nations that won medals at the 1996 Games.   *    Host nation ( United States ) A total of 197 nations, all of the then-existing and recognized National Olympic Committees, were represented at the 1996 Games, and the combined total of athletes

17554-479: Was the fifth in history to host the Games twice and the first Asian city to have this title. Due to the COVID-19 pandemic , the then-Japanese Prime Minister Shinzo Abe , the IOC and the Tokyo Organising Committee announced that the 2020 Games were to be delayed until 2021, marking the first time that the Olympic Games have been postponed. This was the first time since 1900 that the games were not held in

17688-455: Was then a flashback to the closing ceremony of the 1992 Olympics in Barcelona , showing the then president of the IOC , Juan Antonio Samaranch , inviting the athletes to compete in Atlanta in 1996. Then, spirits ascended in the northwest corner of the stadium, each representing one of the colors in the Olympic rings. The spirits called the tribes of the world which, after mixed percussion, formed

17822-463: Was undertaken by Nike, Inc. , which had begun an advertising campaign with aggressive slogans that mocked the Games' values, such as "Faster, Higher, Stronger, Badder", "If you're not here to win, you're a tourist", and "You don't win silver, you lose gold." The slogans were featured on magazine ads and billboards it purchased in Atlanta. Nike also opened a pop-up store known as the Nike Center near

17956-477: Was written by Jack Arogeti, a managing director at McCann-Erickson in Atlanta at the time. The slogan was selected from more than 5,000 submitted by the public to the Atlanta Convention and Visitors Bureau. Billy Payne noted that Jack "captured the spirit and our true motivation for the Olympic games." The city of Savannah, Georgia , host of the yachting events, held its own local festivities, including

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