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92-586: Yuki Yuna Is a Hero ( 結城友奈は勇者である , Yūki Yūna wa Yūsha de Aru ) is a Japanese magical girl anime television series created by Takahiro , produced by Studio Gokumi and directed by Seiji Kishi as part of a media project called Takahiro IV Project. The series aired in Japan between October 17 and December 26, 2014, on MBS . The anime has been licensed by Pony Canyon 's North American label Ponycan USA. Multiple light novel and manga series have been published by ASCII Media Works . A PlayStation Vita video game

184-457: A subgenre of primarily Japanese fantasy media (including anime , manga , light novels , and live-action media) centered on young girls who possess magical abilities, which they typically use through an ideal alter ego into which they can transform. The genre emerged in 1962 with the manga Himitsu no Akko-chan , followed by Sally the Witch in 1966. A wave of similar anime produced in

276-601: A "magical boy" character. Cute High Earth Defense Club Love! (2015) features a cast of male characters parodying the magical girl concepts combined with growing interest in bishōnen shows aimed at a fujoshi audience. Other magical boy parodies include Is This a Zombie? (2011) and Magical Girl Ore (2018). Magical girl series use elements associated with female interests, such as accessories associated with traditional femininity, child-rearing, and romance. Magical girl characters are typically 10 to 14 years old, with cute features and an appearance resembling

368-401: A Hero was the 15th-best selling animation BD in Japan of 2015's half yearly sales list, having earned 58,961 copies in total. The first film ranked No. 1 on the mini-theater rankings in Japan. The second film also ranked No. 1 on the mini-theater rankings when it was released, outselling the first film. Magical girl Magical girl ( Japanese : 魔法少女 , Hepburn : mahō shōjo ) is

460-542: A different team of Heroes. A manga adaptation of Washio Sumi wa Yūsha de Aru , illustrated by Mottsun*, began serialization in ASCII Media Works' Dengeki G's Comic from June 30, 2014. A manga titled Yūki Yūna wa Yūsha-bu Shozoku ( 結城友奈は勇者部所属 , lit. Yūki Yūna is a Hero Club Member ) , written by Takahiro and illustrated by Kotamaru, began serialization in Dengeki G's Magazine from July 30, 2014. The first volume of

552-671: A disaster information sharing partnership agreement was signed between FM802 and FM COCOLO operated by the company. Among the TV stations in Osaka, it is located in a busy area, and the front of the head office is also used by commuters on weekdays. In the neighborhood, there are business and commercial facilities such as "Chayamachi Applause" where the Umeda Arts Theater is located , Hankyu Corporation headquarters building, Umeda Loft, NU Chayamachi, etc. The current office building can be seen from inside

644-521: A female counterpart to tokusatsu series aimed at young boys, such as Super Sentai , Kamen Rider , and Ultraman ; however, interest in the genre declined in the early 1990s due to competing toy sales with Sailor Moon and other magical girl anime. Live-action magical girl series were revived with the Girls × Heroine series, beginning with Idol × Warrior Miracle Tunes! in 2017. Magical girl series aimed at young girls were often marketed with

736-487: A jewelry line. In the years that followed, other magical girl franchises released merchandise lines aimed towards adult women, through collaborations with fashion brands such as Earth Music & Ecology  [ ja ] 's Japan Label, Liz Lisa  [ ja ] , Thank You Mart  [ ja ] , SuperGroupies, and Favorite. In China, Balala the Fairies is an ongoing franchise originating as

828-545: A live-action series before transferring to animation, though it was accused of plagiarizing Pretty Cure . Similar to Japan, the transforming heroine concept coined by Sailor Moon saw popularity when the show was broadcast overseas in the 1990s due to the girl power movement taking place in Europe and the United States at the time. The influence of Sailor Moon has led magical girls to be associated with superheroines in

920-542: A merchandise line, with Kumiko Saito saying that magical girl anime is best understood as "twenty-five-minute advertisements for toy merchandise", highlighting the high production costs and the involvement of Bandai in Sailor Moon and Pretty Cure . Reiko Yamashita also mentioned Ojamajo Doremi as an example of a series with mass toy production. Pretty Cure has become Japan's fifth highest grossing franchise as of 2010 in part due to its high merchandise sales. For

1012-426: A princess or an idol singer. Older women are usually portrayed as villains. Professor Bill Ellis noted that in traditional Japanese folklore , powerful women were depicted to be monstrous, similar to Oni . In magical girl series, the main female characters transform into prettier, more mature-looking versions of themselves who have special powers, an idea originating from Princess Knight . Unlike hero shows,

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1104-459: A remake of the original male-oriented science fiction series Cutie Honey (1973) for a young female demographic; and Wedding Peach . In the following years, the magical girl genre became diversified. While Sailor Moon also drew in male fans, Cardcaptor Sakura (1998) was extremely popular among men in spite of its target demographic for including themes such as cosplay , boys' love , otokonoko , and yuri . Cardcaptor Sakura

1196-596: A sensation in the Japanese television industry. In the same year, the daily average viewership rating was 8.8%, ranking first for the first time. In the same year, MBS's TV division revenue also exceeded Asahi Broadcasting. Mainichi Broadcasting began to strengthen international cooperation in the 1960s. It became an associate member of the European Broadcasting Union in 1969 and signed cooperation agreements with foreign television stations such as WGN-TV in

1288-592: A short anime series titled Yuki Yuna Is a Hero: Churutto! , which aired between April and June 2021. A third anime season aired between October and December 2021. The story takes place on the Japanese island Shikoku in the fictional city of Sanshu , based on the real-life city of Kan'onji in Kagawa Prefecture , in the 300th year of the Era of the Gods ( 神世紀 , Shinseiki ) . Yūna, Mimori, Fū, and Itsuki are all members of

1380-625: A special phone application granted by Taisha, an organization dedicated to the Shinju, Yuna and her friends must transform into "heroes" with magical powers to protect their world from imminent destruction. A prequel light novel titled Washio Sumi wa Yūsha de Aru ( 鷲尾須美は勇者である , lit. Washio Sumi is a Hero ) , written by Takahiro and illustrated by Bunbun, was serialized in ASCII Media Works ' Dengeki G's Magazine between April 30, 2014 and November 29, 2014. The novel takes place two years before

1472-426: A synthesis of elements from tokusatsu hero shows that became a staple for magical girl series that followed. The growth of late-night anime in the early 2000s led to a demographic shift for the genre, where series with more mature themes such as Magical Girl Lyrical Nanoha (2004) were created and marketed towards an older male audience. Despite no presence of magic, the manga series Princess Knight (1953)

1564-404: A third manga, titled Yūki Yūna wa Yūsha de Aru and illustrated by Tōko Kanno, was released on November 27, 2014. Yūki Yūna wa Yūsha de Aru later started serialization in Dengeki G's Comic on December 26, 2014. The first 12-episode anime television series was produced by Studio Gokumi and directed by Seiji Kishi . Planned by Takahiro, the anime's screenplay was written by Makoto Uezu, and

1656-462: Is "Inori no Uta" ( 祈りの歌 , Song of Prayer ) by Tomoyo Kurosawa. The anime was licensed in North America by Pony Canyon 's label for the region, Ponycan USA, which released the series with an English dub on DVD and Blu-ray on April 10, 2015. A second anime season was released in 2017 and consists of two parts; The Washio Sumi Chapter ( 鷲尾須美の章 , Washio Sumi no Shō ) , an adaptation of

1748-503: Is 6 and MBS is 4), and only the Fuji TV system had the same channel number in the Tokyo and Osaka areas. The reason why MBS chose channel 4 was that many TV receivers at that time had only 6-channel tuners, and channel 10, which was the end number, was said to be disadvantageous in terms of sales policy, and that NHK TV had not used it before. Since its opening, MBS has emphasized 4 by introducing

1840-546: Is a Hero: Memories of the Tree Sea ) was released on February 26, 2015, for the PlayStation Vita . A crossover mobile game titled Yuuki Yuuna is a Hero: Bouquet of Brilliance ( 結城友奈は勇者である 花結いのきらめき , Yūki Yūna wa Yūsha de Aru: Hanayui no Kirameki ) , or YuYuYui for short, was released on June 8, 2017, for iOS and Android. It featured characters, including those from manga and light novels, alongside new characters in

1932-411: Is a concept adapted from tokusatsu hero shows (dramas or movies) that was first popularized by Sailor Moon in the early 1990s; it has been a staple of magical girl series since. The transforming heroine features an ordinary schoolgirl who changes into an "adorable" costume with "cute" accessories; she then uses a sceptre (or a similar weapon) to channel magical energy in order to fight against

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2024-405: Is also a major shareholder of TBS Holdings. It distributes G-Guide EPG data, and used to distribute analog G-Guide program data to Tokushima Prefecture, where the only commercial TV station is affiliated to NNN/NNS. During the 16 years and one month from the start of TV broadcasting until the network affair was resolved, it was a key station of NET (now TV Asahi) and was subsequently affiliated to

2116-456: Is because these three companies and the three key stations had nothing to do with each other at the time of their establishment. However, despite being the oldest station in Japan to start radio broadcasting, it was the fourth station in Osaka to start TV broadcasting. It was almost the same time as Asahi (Nippon Educational Television (NET TV) at that time), but it was one month behind. On the other hand, Yomiuri TV and TV Osaka were established with

2208-594: Is overseeing the scripts, and Monaca is composing the series' music. It aired from April 10 to June 26, 2021, on the Super Animeism block on MBS and TBS . A third anime season titled The Great Mankai Chapter ( 大満開の章 , Dai-Mankai no Shō ) was announced, with the main staff and cast members reprising their roles. It consists of adaptations of the Kusunoki Mebuki wa Yūsha de Aru and Nogi Wakaba wa Yūsha de Aru light novels, followed by an expanded retelling of

2300-472: Is regarded as the first magical girl anime. This anime adaptation introduced the idea of using a compact to transform, a characteristic that is still present in modern series in the genre. Toei Animation produced most of the magical girl series of the 1970s, collectively known as the Majokko Series  [ ja ] . This popularized the term majokko ( 魔女っ子 , lit. "little witch") for

2392-509: Is seen as a prototype for the magical girl genre, as it set forth the appeal of girls who transform to do things they normally cannot perform. Himitsu no Akko-chan (1962), serialized in the shōjo manga magazine Ribon , is credited as the earliest magical girl manga series. Sally the Witch followed in 1966, with a concept inspired by the American sitcom Bewitched . Its 1966 anime television adaptation produced by Toei Animation ,

2484-556: The Girls × Heroine series, Shogakukan project manager Reiko Sasaki stated that she had to create scenarios on how to integrate the toys into the show. Himitsu no Akko-chan was the earliest example of having a merchandise line and was a "huge hit". Toys from the 1980s were commonly in bright colors and were mostly compact cases or sticks, with the character's face sometimes printed on them. From 1990 to 1994, toy sets began including pendants as part of transformation items, along with feminine motifs, such as hearts and stars; most of

2576-505: The All-Nippon News Network (ANN) upon its opening. At the same time, Tokyo Channel 12 (currently TV Tokyo ) was also connected to the station. With the complete transition to digital terrestrial broadcasting on July 24, 2011, the notation of newspapers and TV information magazines on the same date changed from "Mainichi TV" (or "Mainichi"), which has been used since the start of television broadcasting), to "MBS TV" (or "MBS"). In

2668-691: The Japan News Network starting from April 1, 1975. Compared with the ANN period, MBS's broadcasts are broadcast every week during prime time, the duration of the program broadcast nationwide in Japan was reduced from 5 hours and 50 minutes to 3 hours and 50 minutes. National broadcast programs outside prime time were also reduced from 6 hours and 35 minutes to 4 hours and 55 minutes. At the same time, Mainichi Broadcasting will no longer broadcast Tokyo Channel 12 programs. Mainichi Broadcasting and Asahi Broadcasting also conducted large-scale program exchanges. In

2760-733: The Washio Sumi is a Hero light novels, and Hero Chapter ( 勇者の章 , Yūsha no Shō ) , which takes place after the first season. The Washio Sumi Chapter was first released as three theatrical films between March 18 and July 8, 2017, before airing as six television episodes between October 7 and November 11, 2017, followed by a recap of the first season which aired on November 18, 2017. Hero Chapter , which consists of six television episodes, aired between November 25, 2017, and January 6, 2018. Both parts were simulcast in North America by Anime Strike . Three short films produced by W-Toon Studio, based on

2852-586: The digital television transition in most prefectures of Japan. The MBS building expansion was completed on September 4, 2013. Along with the new building being named the "B Building", the main building was named the "M building". The names "M Building" and "B Building" are derived from the initials MBS. At the time of the start of operation of the B Building, there is no actual facility or building officially named "S Building". The B Building had its grand opening on April 4, 2014 at 11:07:09, named after MBS TV's channel number (4) and MBS Radio's frequency (1179). In

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2944-562: The "4 mark". In the April 1975 reorganization when the network affair was dissolved, The Drifters used the catchphrase "Channel 4 from April!". In this way, "Channel 4" was established, and the remote control key ID for digital TV broadcasting became "4" (all other Osaka wide area stations also used the same remote control key ID as analog). In addition to the remote control key ID "4", RKB Mainichi Broadcasting in Fukuoka Prefecture uses "4" for

3036-554: The 1960s is romance that eventually results in marriage. While heterosexual romance was present and received focus in magical girl series, post– Sailor Moon works saw a diminished presence in male characters in favor of focusing on the friendships between the main female characters. Akiko Sugawa suggests that the future of magical girl shows may include rebellion against sexual norms, using Puella Magi Madoka Magica as an example of yuri relationships favored over heterosexual relationships. In 1989, Shotaro Ishinomori produced

3128-489: The 1970s led to majokko ( 魔女っ子 , lit. "little witch") being used as a common term for the genre. In the 1980s, the term was largely replaced by "magical girl", reflecting the new popularity of shows produced by other studios, including Magical Princess Minky Momo and Creamy Mami, the Magic Angel . In the 1990s, Sailor Moon introduced the concept of a "transforming heroine" who fights against forces of evil ,

3220-451: The 1970s, TBS was known as the "hero of private broadcasting" and held a leading position in Japan's private television industry. As a result, MBS's ratings increased after switching networks. From October 1975 to March 1980, the MBS won the triple crown of ratings. High ratings also boosted advertising performance. Mainichi Broadcasting ranked first in prime time ratings for 26 consecutive weeks in

3312-439: The 2010s with the advent of Puella Magi Madoka Magica (2011), whose mature themes and darker approach earned acclaim from viewers and critics outside the conventional audience group. Other examples of late-night magical girl anime include Day Break Illusion (2013) and Fate/Kaleid Liner Prisma Illya (2013). Though transforming heroine shows remain popular, traditional magical girl series featuring witches demonstrating

3404-479: The B building, there are two studios for TV programs, offices, heliport, height of about 36m (about 117m above ground), radio towers, etc. In addition, the relay truck depot in Senrioka was also consolidated, and the conventional office building (named "M Building" after the completion of the "B Building") is replaced by connecting corridors on the 2nd, 12th and 13th floors. On April 20, 2015, the main control room (master)

3496-750: The Bonn branch, JNN's 11th overseas branch. In 1986, Mainichi Broadcasting opened its second overseas branch, the Manila branch. In terms of technological innovation, Mainichi Broadcasting began broadcasting stereo TV in 1982, and began broadcasting data information in 1986. In 1989, MBS introduced the Satellite News Relay (SNG) System. In 1986, Mainichi Broadcasting regained the top position in advertising revenue among Osaka stations. In 1987, Mainichi Broadcasting's turnover reached 53.518 billion yen and profit reached 6.233 billion yen, both setting high records at

3588-485: The MBS TV broadcast was officially launched. In the early days of Mainichi Broadcasting, most of the entertainment programs came from NET stations, while most of the self-produced programs were educational programs. In 1963, the daily ratings of Mainichi Broadcasting were 7.5%, second only to NHK and Asahi Broadcasting's 8.1%. The average ratings in the evening period are 14.6%, second only to Asahi Broadcasting's 15.9%. In

3680-628: The MBS entity now being a sole television broadcaster. The split was completed by April 1st of the following year and as a result, the TV callsign was changed to JOOY-DTV . VHF channel 4 of analog television broadcasting in the Osaka area was originally used by the NHK General station in Osaka. Osaka Television Broadcasting (OTV) (currently Asahi Broadcasting Television, channel 6), which had already been established, and Daikansai Television Broadcasting (currently Kansai Television Broadcasting, channel 8), which had already been established, followed followed

3772-498: The Mainichi Shimbun and Nihon Keizai Shimbun's decision to rebuild Tokyo Channel 12, this idea could not be realized. However, Mainichi Broadcasting still has a cooperative relationship with Tokyo Channel 12 and broadcasts its own programs on Tokyo Channel 12. In 1967, the MBS TV license was changed from a quasi-educational station to a general comprehensive station, which could broadcast more entertainment programs. On April 1 of

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3864-884: The Mainichi Shimbun; the Asahi and the Mainichi Shimbun handed over their shares in Nippon Television to the Yomiuri; the Nikkei. The equity of NET TV was transferred to the Asahi Shimbun. The Asahi Shimbun also requested ABC to join the NET/ ANN network. After TBS learned of this news, it invited Mainichi Broadcasting to join TBS's network in the summer of 1974, and obtained Mainichi Broadcasting's consent. On November 19, 1974, TBS and Mainichi Broadcasting jointly announced that Mainichi Broadcasting would join

3956-547: The NHK station between 1956 and 1958. Over channel 4, New Osaka Television Broadcasting (NOTV) of Osaka Yomiuri Newspaper (renamed to Yomiuri Television Broadcasting (YTV) just before the opening of the station), Kinki Educational Culture Television and Kansai Educational Culture Broadcasting competed and the situation deteriorated. When it got stiff, NOTV suggested bringing channel 2, which had been assigned to NHK in Himeji, Hyogo Prefecture, to

4048-419: The Osaka area. As a result of this, channel 2 was assigned to NHK Osaka (analog General Television), and in the Osaka area, 2 frequencies, channel 4 and channel 10 were licensed as a quasi-educational station. However, regarding the treatment of the two educational bureaus, Kakuei Tanaka, then Minister of Posts and Telecommunications, suggested that MBS and NOTV merge, respectively, but NOTV firmly refused. Next,

4140-571: The Sanshu Middle School Hero Club ( 讃州中学勇者部 , Sanshū Chūgaku Yūsha-bu ) , dedicating themselves to helping those in need. One day in their regular daily lives, the Hero Club members are suddenly caught in an explosion of light and transported to a strange forest, where they encounter mysterious monsters known as Vertex which seek to destroy the Shinju ( 神樹 , "Divine Tree") , the guardian deity which protects and blesses humanity. Using

4232-866: The United States, CBLT-DT in Canada, Czechoslovak Television , ZDF in West Germany and TF1 in France. In 1962, Mainichi Broadcasting opened a North American branch in New York, becoming the third Japanese television station to open a base in there. Mainichi Broadcasting attaches great importance to international cultural cooperation and hosted the Kansai Performance of the Vienna Boys' Choir in 1964. When Mainichi Broadcasting withdrew from Osaka Television in 1958, Osaka Television's successor, Asahi Broadcasting, inherited

4324-875: The West. Notable examples include W.I.T.C.H. (2001) and Winx Club (2004) in Italy; and Totally Spies! (2001), LoliRock (2014), and Miraculous: Tales of Ladybug & Cat Noir (2015) in France. Animated series from the United States, including The Powerpuff Girls (1998), Bee and PuppyCat (2013), Steven Universe (2013), Star vs. the Forces of Evil (2015), and Magical Girl Friendship Squad (2020), have been influenced by magical girl themes and reference them. Characters in My Little Pony: Equestria Girls are described as "full-time students and part-time magical pony girls". The influence of

4416-401: The anime's time frame, and follows the previous Hero team before Yūna's. Another light novel series, titled Nogi Wakaba wa Yūsha de Aru ( 乃木若葉は勇者である , lit. Nogi Wakaba is a Hero ) , written by Aoi Akashiro and illustrated by Bunbun, began serialization in Dengeki G's Magazine on July 30, 2015. Nogi Wakaba takes place 300 years before the anime's time frame during the first Vertex attack on

4508-480: The character design was provided by Takahiro Sakai. The series aired in Japan on MBS from October 17 to December 26, 2014, and was simulcast by Crunchyroll . The opening theme is "Hoshi to Hana" ( ホシトハナ , Star and Flower ) and the ending theme is "Aurora Days"; both are performed by Sanshū Chūgaku Yūsha-bu ( Haruka Terui , Suzuko Mimori , Yumi Uchiyama , Tomoyo Kurosawa , and Juri Nagatsuma ). The ending theme for episode four (acoustic version) and episode nine

4600-924: The characters' use of magic only exacerbated social conflict. A key attribute of the transformations in Sailor Moon is that they focused on exaggerating the characters' beauty through make-up and fashion, negating the link between cuteness and weakness traditionally seen in women. In addition, unlike previous magical girl series, Sailor Moon featured a team of magical girls as the main characters, with male characters supporting them in battle. The format of using fighting, transforming heroines became popular and were used in other magical girl series following Sailor Moon . Series that attempted to capitalize on Sailor Moon 's success include Akazukin Chacha , whose anime adaptation created an original arc featuring "transforming heroine" characteristics; Cutie Honey Flash (1997),

4692-486: The company announced that it would construct a new building with a base isolation structure of 15 floors above ground and 1 floor below ground on the north side of the head office . Osaka City applied the "Business/University Location Promotion Subsidy Program", and construction began in April 2011. On July 24, 2011, at noon, MBS, along with other television stations in the Kansai region, turned off its analog broadcast, as part of

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4784-538: The company name to Mainichi Broadcasting. At the same time, Mainichi Broadcasting set up a television studio on the 8th and 9th floors of the south building of the Mainichi Osaka Kaikan under construction, and built a signal transmitting station on the top of Ikoma Mountain. "Kansai Education and Culture Broadcasting", which applied for an educational television license, also merged with MBS. Osaka Television Broadcasting has 88 employees participating at MBS. At

4876-428: The early 2000s, magical girl shows aimed at an older male demographic were produced, a notable one being Magical Girl Lyrical Nanoha (2004), a spin-off originating from the adult game series Triangle Heart . As the series were targeted towards older audiences, this allowed for dark and mature themes to be explored, including death and the price of magical power. The magical girl genre earned renewed popularity in

4968-560: The ending of Hero Chapter with new scenes and a new epilogue. It aired from October 2 to December 18, 2021, on MBS, TBS, and their affiliates. The opening theme is "Ashita no Hanatachi" ( アシタノハナタチ , "Tomorrow's Flowers" ) , while the ending theme is "Chiheisen no Mukō e" ( 地平線の向こうへ , "Beyond the Horizon" ) , both performed by Sanshū Chūgaku Yūsha-bu. Two visual novels for Windows , developed by Minato Soft and featuring scenarios written by Takahiro and Osamu Murata, are bundled with

5060-601: The establishment of SVN (Space Vision Network) company and began to establish their own satellite TV channels. In 1993, SVN changed its name to GAORA and became a sports-oriented satellite TV channel. The current company building was completed on September 1, 1990 on the site of the Hankyu Department Store Distribution Center in Chayamachi, Kita-ku, Osaka. Headquarter functions such as sales and accounting at Mainichi Osaka Kaikan, departments such as

5152-423: The first and sixth DVD and Blu-ray Disc volumes of the anime series released on December 17, 2014, and May 20, 2015, respectively. Each visual novel features ten different scenarios original to the game and is fully voiced by the original cast. The graphics are handled by Studio Gokumi . An action video game developed by FuRyu titled Yūki Yūna wa Yūsha de Aru: Jukai no Kioku ( 結城友奈は勇者である 樹海の記憶 , lit. Yūna Yūki

5244-480: The first half of 1978. In the same year, MBS's revenue reached 30.15 billion yen, and the profit reached 5.12 billion yen. The revenue of both the television division and the radio division ranked first among Osaka stations. Beginning in the late 1970s, Mainichi Broadcasting took the lead in introducing electronic news gathering (ENG) among private stations in Osaka, which greatly improved its news gathering and editing capabilities. In 1978, Mainichi Broadcasting opened

5336-518: The first instance of the term " mahō shōjo (magical girl)" being used. In the following years, other studios besides Toei began producing magical girl anime series, such as Magical Princess Minky Momo (1982) and Creamy Mami, the Magic Angel (1983), the latter of which was the first installment of Studio Pierrot 's Magic Girl Series  [ ja ] . A characteristic of Minky Momo and Creamy Mami showed girls transforming into grown-up images of themselves, which has been linked to

5428-544: The first live-action magical girl series, Mahō Shōjo Chūka na Pai Pai!  [ ja ] , as part of the Toei Fushigi Comedy Series . The popularity of the show led to five more installments produced, including La Belle Fille Masquée Poitrine and Yūgen Jikkō Sisters Shushutrian  [ ja ] , with all of them categorized as the Bishōjo Series ( 美少女シリーズ ) . The shows were viewed as

5520-588: The forces of evil. This format has allowed magical girls to be viewed as superheroines , especially in the West during the girl power movement of the 1990s. Comparisons have been drawn to Western superheroines like Buffy the Vampire Slayer and Wonder Woman , but unlike the former, "transforming heroine" series use femininity to weaponize and also features young girls instead of women, while older women are typically portrayed as villains in magical girl series. A common goal for magical girl characters since

5612-501: The genre has also been seen in Western comics and graphic novels, such as Agents of the Realm (2014), Zodiac Starforce (2015), and Sleepless Domain (2015). Magical girl series have been linked to female empowerment since the 1970s, from exploring female sexuality to weaponizing femininity. Aside from feminine gender norms from the genre's defiance against female gender roles,

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5704-470: The genre, especially with Mahōtsukai Chappy (1972) and Majokko Megu-chan (1974). Megu-chan has been noted in particular for its portrayal of multiple magical girls and the friendship between girls. Coinciding with the influence of the women's liberation movement in Japan , magical girls began displaying a "certain coquettishness" in the 1970s. In 1980, Toei released Lalabel, the Magical Girl ,

5796-401: The grand opening on the same day, most of the first floor has been used as an "atrium" (open space) for live broadcasting and recording of TV and radio programs and various events. "MBS Goods Shop" (former name was "Mzono Shop" → "Nebula") and a branch of Tully's Coffee (when it opened in 1990, it was a restaurant called "Starship") were also occupied. On the second floor, when it first opened, it

5888-399: The importance of hopes and dreams, such as Tweeny Witches (2004) and Little Witch Academia (2013) were still produced. In addition to late-night magical girl series, media exploring the idea of male characters as magical girls (colloquially known as "magical boys" ) were introduced, most of them as comedic parodies. Kimagure Orange Road (1985) introduced audiences to the idea of

5980-607: The increasing prominence of women at this time including politician Takako Doi , the all-female band Princess Princess , and pop idol Seiko Matsuda , as well as the passage of the Equal Employment Opportunity Act in 1985. Yuji Nunokawa , the producer of both Minky Momo and Creamy Mami , noted that male fans of the magical girl genre increased after Creamy Mami due to the shows' use of transformations and they enjoyed watching girls using magic to solve their problems in ways men traditionally could not. Due to

6072-458: The intention of their respective key stations, so they opened later than the key stations. It has a strong connection with RKB Mainichi Broadcasting , co-produced and co-sold radio programs, and on television, even during the pre-1975 affair era, Kyushu Asahi Broadcasting (KBC) sold in-house programs that were not organized or sponsored net, and jointly established a health insurance union, and are presenting aspects of sister companies. In addition,

6164-419: The items used to initiate transformation are often "cute" accessories associated with femininity and beauty. The first example of an item used to aid the transformation is the anime adaptation of Himitsu no Akko-chan , in which Akko uses a compact to transform; since the broadcast of the series, compacts are commonly used as a transformation item. The "transforming heroine" ( 変身ヒロイン , henshin hiroin )

6256-498: The magical girl genre has also influenced a shift in male gender norms as the stigma between traditional femininity and weakness were removed. Akiko Shimada's 2011 dissertation Representations of Girls in Japanese Magical Girl TV Animation Programmes from 1966 to 2003 and Japanese Female Audiences' Understanding of Them references Yokokawa (1991) and Murase (2000) who state that in Japanese language,

6348-549: The mid-1960s, Mainichi Broadcasting participated in the establishment of Tokyo Channel 12 by the Japan Science and Technology Foundation. As Tokyo Channel 12 quickly fell into operating difficulties after its launch, Mainichi Broadcasting began to broadcast some self-produced programs on Tokyo Channel 12 in 1967, but the situation has not improved. Therefore, the financial circle once had the idea of merging Tokyo Channel 12 with Mainichi Broadcasting. However, due to opposition from

6440-608: The mobile game. It also included various non-canon stories, such as stories of Yuki Yuna, Washio Sumi, Nogi Wakaba, Kusunoki Mebuki, Fuyo Yuna, Akamine Yuna; collaborations with Release the Spyce: Secret Fragrance , Katana Maidens: Toji No Miko , one of Studio Gokumi's shows, A Certain Scientific Railgun T and Symphogear . The game ended service on iOS and Android devices on October 28, 2022. On October 8, 2022, Entergram announced that Bouquet of Brilliance

6532-560: The network relationship between Osaka Television and TBS . This resulted in the fact that the Kansai region TBS affiliate is the channel 6 controlled by the Asahi Shinbun. There is a reversal in the relationship between Tokyo and Osaka TV station networks. In the early 1970s, Japan's four national newspapers conducted an exchange of shares in television stations. The Asahi Shimbun and the Yomiuri Shimbun handed over their shares in TBS to

6624-405: The news department at Senrioka Broadcasting Center, and some television and radio programs produced at Senrioka were moved to the new company building in Chayamachi. From the same day, a special program was produced and broadcast for two days on television and five days on radio to commemorate the 40th anniversary of the opening of the station and the start of broadcasting in the new building. Since

6716-513: The popularity of Minky Momo and Studio Pierrot's shows, the term " majokko " had largely fallen out of use in favor of "magical girl". Sailor Moon (1991), whose anime adaptation was broadcast from 1992 to 1997, revolutionized the magical girl genre by combining "transforming hero" elements from live-action tokusatsu hero shows like Super Sentai and Kamen Rider with traditionally feminine interests, such as romance and fashion. Up until then, magical girl series were comedic and

6808-484: The remote control key ID for analog master stations and digital broadcasting is also "4". It has a close relationship with Mitsubishi UFJ Bank and Resona Bank. MBS was involved in the establishment of FM802 as a major shareholder along with Nippon Broadcasting System. At the time of its establishment, it was organized by Nippon Broadcasting System, and the person in charge of sales was seconded from Mainichi Broadcasting System. Even now, we often co-host events. In July 2019,

6900-449: The same time, due to the decision of Radio Tokyo TV to maintain the network relationship with Osaka Television Broadcasting, Mainichi Broadcasting was faced with the dilemma of insufficient broadcast programs and had to change the broadcast date from December 1, 1958 to March 1959. On March 1, it established a network relationship with Nippon Educational Television (later renamed NET Television, now TV Asahi ). At 10 a.m. on March 1, 1959,

6992-407: The same year, MBS began to broadcast color programs. In October 1970, all in-house MBS programs were in color. During the 1970 World Expo, Mainichi Broadcasting broadcast "Good Morning Expo" every day and produced and broadcast a series of special programs. In 1971, Mainichi Broadcasting Corporation stopped airing NET TV's "23rd Show" on the grounds that the program content was too vulgar, causing

7084-422: The space including Studio C (Galaxy Studio) into an "Information Floor" linked to live information programs, it was operated from January 28, 2019. In addition, the "Chapla Stage" on the 1st floor of the M Building was also renovated on the premise of incorporating it into the "Live Center". On May 28, 2020, MBS announced that it would spin off its radio division, under a separate company known as MBS Radio with

7176-460: The spin-off manga, Yūki Yūna wa Yūsha-bu Shozoku , were screened alongside each The Washio Sumi Chapter film. A short anime based on the Yūki Yūna wa Yūsha de Aru Hanayui no Kirameki smartphone game, titled Yuki Yuna Is a Hero: Churutto! , was announced on May 26, 2020. The series is directed by Seiya Miyajima at DMM.futureworks and W-Toon Studio. Miyajima is designing the characters, while Haruka

7268-524: The terrestrial digital TV G-Guide, it is written as "MBS Mainichi Broadcasting". Until July 23, 2011, the general name was Mainichi Broadcasting Television , and when it was simply called MBS, in the analog era, it was written as Mainichi TV in the radio and television columns of newspapers. On April 1, 2017, the trade name was changed to "MBS Media Holdings", and both TV and radio broadcasting businesses were taken over by "(New) Mainichi Broadcasting". After that, on April 1, 2021, "MBS Radio Co., Ltd.", which

7360-493: The time. Relying on the good times of Japan's bubble economy, Mainichi Broadcasting's revenue increased to 64.949 billion yen in 1990, with profits reaching 9.489 billion yen. Taking advantage of the introduction of satellite and cable TV in Japan, Mainichi Broadcasting participated in investing in Japan Satellite Broadcasting in 1983. In 1989, Mainichi Broadcasting joined with Sumitomo Corporation to invest in

7452-508: The toys were pink at the time. From 1995 to 1999, the toys became more colorful. For Sailor Moon 's 20th anniversary, in 2013, Bandai , the producer of their toy line, released a cosmetics line based on transformation items seen in the series, aimed at adult women who grew up with the show. This was followed by a life-sized replica of Sailor Moon's Moon Stick, which Bandai produced as part of their Proplica  [ ja ] merchandise line aimed at adult collectors, as well as

7544-514: The trains running between stations and between Osaka Station and Shin-Osaka Station on the JR Kyoto Line. The upper part is shaped like the letter "M". There are some documents that say that the building was modeled on the image of "Mainichi", but at the time NTT's radio frequencies were being transmitted in this airspace, and there were restrictions on the height of the building, this design was chosen. On June 1, 1958, New Japan Broadcasting changed

7636-467: The two education companies merged and merged with either MBS or NOTV) (Kanto wide area including Tokyo area ), instead of abandoning the same channel 4, chose the path of independent opening. This caused the channel numbers of the NTV and NET series to be reversed on a series basis in the Tokyo and Osaka areas until the network affair was resolved. After that, the TBS affiliate also had different channel numbers (TBS

7728-416: The word "shojo" is always used in third person. Young girls do not refer to themselves as "shojo". This reflects on how narratives about shojo are crafted from a third-party, often male lens . Mainichi Broadcasting System MBS is a core station of the Japan News Network (JNN), with TBS TV as its key station. MBS is a member of the "Five Company Federation" (comprising it, TBS, HBC, CBC and RKB) and

7820-428: The world. It follows Sonoko Nogi's ancestor, Wakaba Nogi as its protagonist and the first Shikoku hero team consisting of her, Hinata Uesato, Yūna Takashima, Chikage Kōri, Tamako Doi and Anzu Iyojima. Another light novel written by Akashiro, Kusunoki Mebuki wa Yūsha de Aru , began serialization in Dengeki G's Magazine on June 30, 2017. It takes place after the anime's first season and before Hero Chapter , and follows

7912-397: Was also one of the series that influenced the idea of moe , which was integrated into later magical girl series aimed at an adult male audience. Likewise, Cutie Honey Flash also drew in a male audience who were fans of the original Cutie Honey series. After the end of Ojamajo Doremi (1999), Toei Animation's first original magical girl anime series since 1985, Pretty Cure

8004-494: Was broadcast in 2004, with new installments broadcast yearly. Similar to Sailor Moon , Pretty Cure drew influences from tokusatsu hero shows, but unlike the former, it was heavily focused on action and used the same talents who worked on Kamen Rider and Super Sentai . This helped the series achieve widespread demographic appeal outside of young girls. At the same time, the target demographic of magical girl shows expanded. With more late-night anime being produced in

8096-455: Was given the function of a concert hall under the name "Galaxy Hall". Later, it was diverted to "Galaxy Studio". It was used for live TV programs, public recordings, and events. On March 31, 2001 a broadcasting studio called "MBS Studio in USJ" was opened at Universal Studios Japan . On December 1, 2003, MBS alongside ABC, KTV , YTV and TVO started their digital broadcasts signals. In July 2010,

8188-463: Was in the process of being ported to consoles. The first Japanese Blu-ray volume opened as the week's eight best selling animation Blu-ray, with 4,781 copies, and remained on the sales charts for an additional four weeks, selling 10,373 copies in total. Each volume of the series has charted highly on Oricon list. Volume five charted at No. 1 on sales list, with 6,422 copies, whereas the sixth and final volume placed second, with 7,626 copies. Yuki Yuna Is

8280-476: Was newly established as a wholly-owned subsidiary of MBS Media Holdings, took over the radio broadcasting license and business that Mainichi Broadcasting had held, and moved exclusively to television (JOOR-DTV changed to JOOY-DTV). Among the broadcasting stations in Osaka, the company, Asahi Broadcasting Television, and Kansai Television are three companies that opened earlier than their respective key stations in Tokyo (TBS Television, TV Asahi, Fuji Television). This

8372-558: Was released in Japan in February 2015. A visual novel for Windows was released in December 2014 with the first DVD and Blu-ray Disc volume for the anime, with a second released with the sixth volume in May 2015. A second anime season project, consisting of an adaptation of a prequel light novel and a sequel series, ran between March 2017 and January 2018. A smartphone game launched in 2017 and received

8464-501: Was updated to the new master in the B Building. In 2017, the television and radio operations of MBS were taken over by the second incarnation of Mainichi Broadcasting after the company restructured into MBS Media Holdings. From 2018, with the 60th anniversary of MBS TV, the second floor of the M Building was renovated as a "live center" for the purpose of responding to live broadcasting and strengthening cooperation between news and production stations . Start construction. After remodeling

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