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136-463: The Worldwide Developers Conference ( WWDC ) is an information technology conference held annually by Apple Inc. The conference is currently held at Apple Park in California. The event is used to showcase new software and technologies in the macOS , iOS , iPadOS , watchOS , tvOS , and visionOS families as well as other Apple software; new hardware products are sometimes announced as well. WWDC

272-451: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of

408-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became

544-643: A $ 1,599 ticket was required to enter the conference. Tickets were obtained through an online lottery. Scholarships are available for students and members of STEM organizations. Attendees must be 13 years or older and must be a member of an Apple Developer program. Until 2007, the number of attendees varied between 2,000 and 4,200; however, during WWDC 2007, Steve Jobs noted that there were more than 5,000 attendees. The WWDC events held from 2008 to 2015 were capped, and sold out at 5,000 attendees (5,200 including special attendees). WWDC 2018 had 6,000 attendees from 77 countries, including 350 scholarship recipients. WWDC

680-526: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and

816-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of

952-687: A US$ 25 iTunes gift card to commemorate the 25th anniversary of WWDC. WWDC 2015 was held from June 8 to 12, 2015 in Moscone Center West in San Francisco. The major announcements were the new features of iOS 9 , the next version of OS X called OS X El Capitan , the first major software update to the Apple Watch, the June 30 debut of Apple Music , and news that the language Swift was becoming open-source software supporting iOS, OS X, and Linux. The Beer Bash

1088-476: A beta release was being made available online that same day. Apple also announced support for third-party development of the then-upcoming iPhone via online web applications running in Safari on the handset. The announcement implied that Apple, at least for the time being, had no plans to release an iPhone software development kit (SDK), meaning that developers must use standard web protocols . Also, Jobs noted during

1224-454: A commitment to higher-resolution screens. The 1987 DevCon was on the first week of April. In the last week of April, in anticipation of the System 6.0 launch, Apple announced several features that would be included in the release. These features included a notification manager that could send data to foreground applications, Macro Maker, a program designed to create keyboard macros , Quickergraf,

1360-477: A decade. In the 1990s, Apple lost considerable market share in the personal computer industry to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over

1496-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of

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1632-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled

1768-467: A graphical interface. In 1984, Jobs introduced the famous Macintosh, the second graphical interface personal computer, to developers. This was also the first year the conference was open to the media. The 1986 Apple World Conference was in San Francisco, featuring over 400 exhibitors and 200 companies showcasing Apple II and Macintosh-related products. Attendees could purchase computer accessories, peripherals, hardware, and software. Apple also introduced

1904-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by

2040-526: A major launchpad for new products. Beginning in 1987, WWDC was held in Santa Clara . After 15 years in nearby San Jose, the conference moved to San Francisco, where it eventually became Apple's primary media event of the year and regularly sold out. WWDC returned to San Jose 13 years later. WWDC 2020 and WWDC 2021 were hosted as online-only conferences due to the COVID-19 pandemic . WWDC 2022 invited developers and

2176-449: A modified dock and improved versions of the developer tools. Developer Preview 4 was released at the show, with the commercial release pushed back to January 2001. Also, WebObjects was dropped in price to a flat fee of US$ 699. Approximately 3,600 developers attended and the band The Rippingtons played at the Apple campus. In 2001, Mac OS X had only recently been released, but WWDC'01 added

2312-576: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition

2448-415: A performance enhancement to Quickdraw, and enhancements to the system's print monitor. For System 7.0, Apple announced additional features, including functions related to interapplication communication, and MultiFinder would become a standard, integrated part of the operating system, replacing Finder . Apple also addressed issues related to 32-bit graphics, including Color Quickdraw. Greater multitasking

2584-742: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize

2720-502: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned

2856-428: A small independent release if the underlying database only contains movies from the major studios. User interface design requires a good understanding of user needs. It mainly focuses on the needs of the platform and its user expectations. There are several phases and processes in the user interface design, some of which are more demanded upon than others, depending on the project. The modern design thinking framework

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2992-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280   million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3   billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as

3128-475: A user can complete a task without error, highlighting areas for design improvement. The dynamic characteristics of a system are described in terms of the dialogue requirements contained in seven principles of part 10 of the ergonomics standard, the ISO 9241 . This standard establishes a framework of ergonomic "principles" for the dialogue techniques with high-level definitions and illustrative applications and examples of

3264-407: Is a common practice in the design thinking process; successful solutions often require testing and tweaking to ensure that the product fulfills user needs. Common areas of interest include: The Nielsen Norman Group , co-founded by Jakob Nielsen and Don Norman in 1998, promotes user experience and interface design education. Jakob Nielsen pioneered the interface usability movement and created

3400-411: Is also an event hosted for third-party software developers that work on apps for iPhones , iPads , Macs , and other Apple devices . Attendees can participate in hands-on labs with Apple engineers and attend in-depth sessions covering a wide variety of topics. The first ever WWDC was held in 1983, with the introduction of Apple Basic, but it was not until 2002 that Apple started using the conference as

3536-525: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and

3672-450: Is described in Part 12 of the ISO 9241 standard for the organization of information (arrangement, alignment, grouping, labels, location), for the display of graphical objects, and for the coding of information (abbreviation, colour, size, shape, visual cues) by seven attributes. The "attributes of presented information" represent the static aspects of the interface and can be generally regarded as

3808-409: Is held annually from Monday to Friday on one week in June. The conference consists primarily of a keynote address, presentation sessions, one-on-one "lab" consultations, and special get-togethers and events. The conference begins with a Monday morning keynote address by Tim Cook and other Apple executives. (From 1998 until his resignation and death in 2011, Steve Jobs gave the keynote address, which

3944-406: Is more about the surface and overall look of a design. User interface design is a craft in which designers perform an important function in creating the user experience. UI design should keep users informed about what is happening, giving appropriate feedback in a timely manner. The visual look and feel of UI design sets the tone for the user experience. On the other hand, the term UX design refers to

4080-398: Is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty . Apple Computer Company

4216-666: The Copland project, which by this time was able to be demonstrated to some degree. Gil Amelio stated that the system was on-schedule to ship in beta form in later summer with an initial commercial release in the very late fall. However, very few live demos were offered, and no beta of the operating system was offered. In 1996, WWDC'96's primary emphasis was a new software component technology called OpenDoc , which allowed end users to compile an application from components offering features they desired most. The OpenDoc consortium included Adobe, Lotus, others, and Apple. Apple touted OpenDoc as

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4352-487: The App Store for iPhone and iPod Touch , the stable version of the iPhone SDK , a subsidized 3G version of the iPhone for Worldwide markets, version 2.0 of iPhone OS , Mac OS X Snow Leopard (10.6), and the replacement/rebranding of .Mac as MobileMe . Seven years later, Yahoo News would describe 2008 as "perhaps the peak year for WWDC product intros", which however was marred by problems with MobileMe that caused "one of

4488-511: The Apple Developer website in the conference's iOS and tvOS applications. Lunchtime sessions are given by a variety of guest speakers who are industry experts in technology and science; these sessions are not streamed or recorded. In the past, some sessions included question-and-answer time, and a popular Stump the Experts session featured interaction between Apple employees and attendees. At

4624-582: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during

4760-500: The Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over

4896-572: The Macintosh SE and Macintosh II , which was the first Macintosh to support A/UX , Apple's implementation of Unix. In addition, Apple announced its collaboration with 3Com to develop EtherTalk, an Ethernet-compatible version of the AppleTalk protocol. During the opening session, Apple COO Del Yocam , Steve Wozniak , and CEO John Sculley spoke about Apple's history, philosophy, and goals, respectively. Sculley hinted at Apple's future plans, including

5032-506: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for

5168-527: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler

5304-518: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which

5440-475: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X

5576-512: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of

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5712-628: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set

5848-523: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for

5984-462: The monochrome laser printer LaserWriter Plus at the conference. Notable industry experts, such as Stewart Alsop II, David Bunnell , Esther Dyson , Adam Green, and Guy Kawasaki led several conferences. The AppleWorld Conference 1987 was a two-day event held in Los Angeles on March 2–3, 1987, to celebrate Apple's tenth anniversary and introduce new products. At the keynote event, Apple introduced

6120-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of

6256-518: The "10 Usability Heuristics for User Interface Design." Usability is aimed at defining an interface’s quality when considering ease of use; an interface with low usability will burden a user and hinder them from achieving their goals, resulting in the dismissal of the interface. To enhance usability, user experience researchers may conduct usability testing —a process that evaluates how users interact with an interface. Usability testing can provide insight into user pain points by illustrating how efficiently

6392-434: The "look" of the interface. The attributes are detailed in the recommendations given in the standard. Each of the recommendations supports one or more of the seven attributes. The user guidance in Part 13 of the ISO 9241 standard describes that the user guidance information should be readily distinguishable from other displayed information and should be specific for the current context of use. User guidance can be given by

6528-547: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple

6664-411: The 5,000 tickets being placed on sale on March 28, 2011. The ticket price also remained the same from the 2010 WWDC, selling at US$ 1,599, however, after-market pricing for tickets ranged from US$ 2,500 to US$ 3,500. At the keynote, Apple unveiled its next generation software: Mac OS X Lion , the eighth major release of Mac OS X; iOS 5, the next version of Apple's advanced mobile operating system which powers

6800-530: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be

6936-471: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple

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7072-475: The Beer Bash) at a nearby park features live music, food, and drinks for all attendees 21 years or older. In 1983, the first WWDC was held. During this time, the event was called The Apple Independent Software Developers Conference. Participants of the event had to sign an NDA , so not much is known about the event, but what is known is that people got a first look at Lisa , the world's first personal computer with

7208-579: The Bill Graham Civic Auditorium. Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne , the company

7344-563: The Intel platform. The conference consisted of 110 lab sessions and 95 presentation sessions, while more than 500 Apple engineers were on site alongside 3,800 attendees from 45 countries. The band The Wallflowers played at the Apple campus. In 2006, Jobs once again delivered the keynote presentation at the WWDC, which was held from August 7 to 11 in Moscone Center West, San Francisco. The Mac Pro

7480-577: The Mac OS X Server product was announced. New features to the Server included: a simplified set-up process, iCal Server (based on the CalDAV standard), Apple Teams (a set of web-based collaborative services), Spotlight Server, and Podcast Producer. The 2006 WWDC attracted 4,200 developers from 48 countries, while there were 140 sessions and 100 hands-on labs for developers. More than 1,000 Apple engineers were present at

7616-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched

7752-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5   million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after

7888-637: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in

8024-561: The aftermath of the conference (" Antennagate "). Also at WWDC 2010, the renaming of iPhone OS to iOS was announced. The FaceTime and iMovie app for iPhone applications were also announced. The band OK Go played at the Yerba Buena Gardens. Attendees received a black track jacket with the letters "WWDC" across the vest and the number "10" stitched on the back. WWDC 2011 was held in Moscone Center West from June 6 to 10, 2011. The event reportedly sold out within just 12 hours of

8160-579: The award. Despite the change, Beer Bash attendees were still required to be 18 years old, and 21 years old to consume alcohol, in accord with local and federal laws. Neon Trees performed at the WWDC Bash. In 2013, WWDC 2013 was held from June 10 to 14, 2013 in Moscone Center West. Tickets went on sale at 10 am PDT on April 25, 2013, selling out within 71 seconds (1 minute and 11 seconds). Apple also announced that it would award 150 free WWDC 2013 Student Scholarship tickets for young attendees to benefit from

8296-528: The back, a backpack able to hold a 17-inch PowerBook, and a copy of Apple Remote Desktop 2.0. The band Jimmy Eat World played at the Apple campus after attendees were taken there by bus from Moscone Center West. WWDC 2005 was held from June 6 to 10. After a basic market update, Jobs announced that Apple would transition the Mac to Intel processors . The keynote featured developers from Wolfram Research , who discussed their experience porting Mathematica to Mac OS X on

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8432-490: The biggest PR disasters in Apple history". For the bash held June 12, the band Barenaked Ladies played at the Yerba Buena Gardens. In 2009, WWDC 2009 took place from June 8 to 12 in Moscone Center West, and Apple reported that the 2009 conference sold out in late April. Announcements at the keynote included the release of the iPhone OS 3.0 software announced to developers in March, a demonstration of Mac OS X Snow Leopard (10.6),

8568-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which

8704-513: The classic Mac OS, (called the Blue Box) and have no access to the new Mac OS X features. To receive new features, such as protected memory and preemptive multitasking, developers had to rewrite applications using the Yellow Box API. Developer complaints about the major porting effort to what was then a shrinking market and warnings that they might simply abandon the platform, led Apple to reconsider

8840-451: The classic OS, and (as later learned) Java2D . Supporting QuickDraw directly in the graphics model also led to a related announcement, that the Blue Box would now be invisible , integrated into the extant desktop, instead of a separate window. In 1999, WWDC'99 was essentially a progress report as the plans outlined in WWDC'98 came to fruition. Three major announcements were the opening of

8976-413: The company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. User interface design User interfaces are the points of interaction between users and designs. Interface design is involved in a wide range of projects, from computer systems, to cars, to commercial planes; all of these projects involve much of

9112-499: The conference's many workshops. In the keynote, Apple unveiled redesigned models of the Mac Pro , AirPort Time Capsule , AirPort Extreme , and MacBook Air, and showcased OS X Mavericks , iOS 7 , iWork for iCloud , and a new music streaming service named iTunes Radio . Vampire Weekend performed at the Bash on June 13 at the Yerba Buena Gardens. Attendees received a black wind breaker with

9248-671: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on

9384-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named

9520-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of

9656-500: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as

9792-434: The development of the international standard ISO 9241 describing the interface design requirements for usability. The desire to understand application-specific UI issues early in software development, even as an application was being developed, led to research on GUI rapid prototyping tools that might offer convincing simulations of how an actual application might behave in production use. Some of this research has shown that

9928-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing

10064-460: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,

10200-503: The entire process of creating a user experience. Don Norman and Jakob Nielsen said: It's important to distinguish the total user experience from the user interface (UI), even though the UI is obviously an extremely important part of the design. As an example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about

10336-581: The event, and the DJ BT performed at the Apple Campus in Cupertino. WWDC 2007 was held from June 11 to 15 in Moscone Center West, and started with a keynote presentation from Jobs. Apple presented a feature-complete beta of Mac OS X Leopard , even though its release date was pushed back to October. Jobs announced that a version of Safari , Apple's proprietary web browser , had been created for Windows , and that

10472-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,

10608-470: The first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he was unaware of the coincidental mark of the beast in

10744-422: The first release of Mac OS X Server and WebObjects 5. Over 4,000 developers attended, and leather jackets with a large blue "X" embroidered on the back were distributed to attendees. In 2002, Mac OS X v.10.2, QuickTime 6 and Rendezvous (now named Bonjour ) were presented. Apple also said farewell to Mac OS 9 with a mock funeral, and told the developers that no more Mac OS 9 development would occur, reinforcing that

10880-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered

11016-462: The following five means: User interface design has been a topic of considerable research, including on its aesthetics . Standards have been developed as far back as the 1980s for defining the usability of software products. One of the structural bases has become the IFIP user interface reference model. The model proposes four dimensions to structure the user interface: This model has greatly influenced

11152-458: The future foundation for application structure under Mac OS. As proof of concept, Apple demonstrated a new end-user product called Cyberdog , a comprehensive Internet application component suite offering users an integrated browser, email, FTP, telnet, finger and other services built fully of user-exchangeable OpenDoc components. ClarisWorks (later renamed AppleWorks ), a principal product in Apple's wholly owned subsidiary Claris Corporation ,

11288-522: The future of the Mac was now entirely on Mac OS X, thus shutting down the Classic Mac OS operating system. In 2003, WWDC 2003 demonstrated the Power Mac G5 , previewed Mac OS X Panther (10.3), announced the launch of Safari 1.0 (concluding its beta phase), and introduced the iApps : iPhoto , iMovie , iDVD , etc. Attendees received Apple's first model of the iSight web camera (to coincide with

11424-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,

11560-508: The iPad, iPhone and iPod Touch; and iCloud, Apple's upcoming cloud services offering. Michael Franti and Spearhead played at the Bash in Yerba Buena Gardens on June 9. Attendees received a black track jacket similar to that of the prior year, but with a smaller "WWDC" across the front and the number "11" stitched on the back. This was the final Apple event hosted by Jobs during his lifetime, before his death four months later. WWDC 2012

11696-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed

11832-506: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that

11968-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118   million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,

12104-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in

12240-403: The keynote that more than 5,000 attendees were present at WWDC 2007, breaking the prior year's record. The band Ozomatli played at the Yerba Buena Gardens . In 2008, WWDC 2008 took place from June 9 to 13 in Moscone Center West. Apple reported that, for the first time, the conference had sold out. There were three tracks for developers, iPhone, Mac, and IT. Announcements at the keynote included

12376-461: The labs, which run throughout the week, Apple engineers are available for one-on-one consultations with developers in attendance. Experts in user interface design and accessibility are also available for consultations by appointment. Apple organizes social get-togethers during the conference for various groups, such as women in technology or developers interested in internationalization or machine learning . The Thursday evening Bash (previously

12512-471: The largest ever for developers; this became the reality when they allowed third-party developers to extend the functionality in Messages , Apple Maps , and Siri . Cisco Systems and Apple announced a partnership at the 2016 WWDC. Cisco APIs, accessed through Cisco DevNet , were to have greater interoperability with Apple iOS and APIs. The keynote was more about software updates and features, as no new hardware

12648-536: The launch of Apple Maps , and also announced new models of the MacBook Air, and MacBook Pro including one with Retina Display . Apple also showcased OS X Mountain Lion and iOS 6 . In prior years, attendees were required to be at least 18 years old. In 2012, Apple changed this requirement to at least 13 years after a minor who was "accidentally" awarded a student scholarship in 2011 successfully petitioned Tim Cook to retain

12784-553: The launch of iChat AV), pre-releases of Mac OS X 10.3 and Mac OS X 10.3 Server, the O'Reilly book Cocoa in a Nutshell , and a 17-inch notebook carry bag. Apple also screened the Pixar film Finding Nemo for attendees, ahead of its premiere in cinemas. Formerly scheduled for May 19 to 23 in San Jose, California , WWDC 2003 was rescheduled for June 23 to 27 at San Francisco's Moscone Center. Approximately 3,000 developers attended. In 2004, WWDC

12920-550: The letters "WWDC" across the front and the number "13" stitched on the back. WWDC 2014 was held from June 2 to 6, 2014 in Moscone Center West. For the first time, the opportunity to buy tickets was given at random to developers who were members of an Apple developer program at the time of the conference announcement, and who registered at Apple's developer web site. Apple also gave 200 free Student Scholarship tickets. The keynote began on June 2 and Apple unveiled several new software items, including iOS 8 —the largest update to iOS since

13056-481: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in

13192-574: The media often called the Stevenote .) It is attended by both conference attendees and the media, since Apple regularly makes product announcements at the event. Hardware announced during the address is sometimes exhibited in the conference hall afterwards. The keynote address is followed in the afternoon by a Platforms State of the Union address, which highlights and demonstrates changes in Apple's software developer platforms that are detailed in sessions later in

13328-456: The most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 , is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 ,

13464-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He

13600-468: The new 13" MacBook Pro , updates to the 15" and 17" MacBook Pros, and the new iPhone 3GS . Phil Schiller , Apple's SVP for Product Marketing, presented the WWDC keynote this year, instead of Jobs, who had taken medical leave of absence since the start of the year. Attendees received a neoprene messenger bag and the band Cake played at the Yerba Buena Gardens. This was the first year plastic badges were used instead of printed paper badges. WWDC 2010

13736-474: The next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as the iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he

13872-464: The next iteration, Mac OS X Leopard (10.5), including: full 64-bit app support, Time Machine , Boot Camp , Front Row , Photo Booth , Spaces (Virtual Desktops), Spotlight enhancements, Core Animation , Universal Access enhancements, Mail enhancements, and Dashboard enhancements (including Dashcode , and iChat enhancements). Along with the Leopard features that were announced, a major revision to

14008-486: The number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during

14144-478: The operating system underlying the new OS as Darwin , improvements to the Macintosh Finder , and the replacement of QuickDraw 3D with OpenGL as the primary 3D API. The system formerly named OpenStep , and during development termed Yellow Box , was formally renamed Cocoa . 2,563 developers attended. WWDC 2000 was another "progress report" before the upcoming release of Mac OS X . Recent changes included

14280-475: The original plan. Carbon addressed the problem by dramatically reducing the effort needed, while exposing some of the new functions of the underlying OS. Another major introduction at WWDC'98 was the Quartz imaging model, which replaced Display PostScript with something akin to display PDF . Although the reasons for this switch remain unclear, Quartz also included better support for the extant QuickDraw model from

14416-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,

14552-402: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had

14688-464: The press back to Apple Park for the first time in about three years despite the COVID-19 pandemic. Customers and consumers watched the event via online live streams. All of these events were hosted at Apple Park in Cupertino, California . WWDC 2023 was held both online and in-person; the most recent conference, WWDC 2024, was also held both online and in-person from June 10 and June 14, 2024. Until 2020,

14824-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at

14960-563: The principles. The principles of the dialogue represent the dynamic aspects of the interface and can be mostly regarded as the "feel" of the interface. The concept of usability is defined of the ISO 9241 standard by effectiveness, efficiency, and satisfaction of the user. Part 11 gives the following definition of usability: Effectiveness, efficiency, and satisfaction can be seen as quality factors of usability. To evaluate these factors, they need to be decomposed into sub-factors, and finally, into usability measures. The information presented

15096-472: The release of the App Store—and OS X Yosemite , which features a redesigned interface inspired by iOS. Announcements included the new programming language Swift , many developer kits and tools for iOS 8, but no new hardware. Bastille performed at the Yerba Buena Gardens, and attendees received a black windbreaker with the letters "WWDC" across the front and the number "14" stitched on the back, along with

15232-494: The same basic human interactions yet also require some unique skills and knowledge. As a result, designers tend to specialize in certain types of projects and have skills centered on their expertise, whether it is software design , user research, web design , or industrial design . Good user interface design facilitates finishing the task at hand without drawing unnecessary attention to itself. Graphic design and typography are utilized to support its usability , influencing how

15368-439: The system were also demonstrated, including tabbed and outline views, and a new object-based graphics layer (NSBezier). In 1998, in response to developer comments about the new operating system, the big announcement at WWDC'98 was the introduction of Carbon , effectively a version of the classic Mac OS API implemented on OpenStep . Under the original Rhapsody plans, classic applications would run in sandboxed installation of

15504-435: The user performs certain interactions and improving the aesthetic appeal of the design; design aesthetics may enhance or detract from the ability of users to use the functions of the interface. The design process must balance technical functionality and visual elements (e.g., mental model ) to create a system that is not only operational but also usable and adaptable to changing user needs. Compared to UX design , UI design

15640-428: The week. The Apple Design Awards are also announced on the first day of the conference. Several session tracks run simultaneously from Tuesday through Friday. The presentations cover programming, design, and other topics and range from introductory to advanced. Almost all regularly scheduled presentations are delivered by Apple employees. These presentations are streamed live , and recordings can be viewed on demand on

15776-460: Was also emphasized, in the form of interprocess communications. In addition to these updates, Bill Atkinson introduced Version 1.2 of HyperCard , which provided support for CD-ROM and other write-protected media. In the second week of September, Apple announced AppleTalk support for VMS and DECnet . In 1989, System 7 was announced. In 1991, WWDC saw the first public demonstration of QuickTime . In 1995, WWDC'95 focused almost fully on

15912-543: Was announced as a replacement to the Power Mac G5 , which was Apple's prior pro desktop computer and the last remaining PowerPC -based Mac. The standard Mac Pro featured two 2.66 GHz dual core Xeon (Woodcrest) processors, 1 GB RAM, 250 GB hard drive, and a 256 MB video card. An Xserve update, based on the dual core Xeons, was also announced. Redundant power and Lights Out Management were further product improvements to Apple's server lineup. While certain key Mac OS X improvements were undisclosed, there were 10 improvements in

16048-466: Was announced on April 28, 2010 and held at Moscone Center West from June 7 to 11. Apple reported that the conference was sold out within 8 days of tickets being made available, even though tickets were only available at the full price of US$ 1599 (2009 and prior, tickets could be bought with an early-bird discount of US$ 300). On June 7, 2010, Jobs announced the iPhone 4 , whose technical problems, combined with Jobs blaming phone owners for them, would dominate

16184-547: Was created in 2004 by David M. Kelley , the founder of Stanford’s d.school, formally known as the Hasso Plattner Institute of Design . EDIPT is a common acronym used to describe Kelley’s design thinking framework—it stands for empathize, define, ideate, prototype, and test. Notably, the EDIPT framework is non-linear, therefore a UI designer may jump from one stage to another when developing a user-centric solution. Iteration

16320-473: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley

16456-428: Was demonstrated as an example of a pre-OpenDoc component architecture application modified to be able to contain functional OpenDoc components . In 1997, WWDC marked the return of Steve Jobs as a consultant, and his famous reaction to an insult by a developer. WWDC'97 was the first show after the purchase of NeXT , and focused on the efforts to use OPENSTEP as the foundation of the next Mac OS. The plan at that time

16592-454: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to

16728-475: Was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received the full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted

16864-531: Was held at the Yerba Buena Gardens on June 11. Walk the Moon performed there. WWDC 2016 was held from June 13 to 17, 2016, at the Bill Graham Civic Auditorium and Moscone Center West in San Francisco. The announcements at the event included renaming OS X to macOS, the new version named macOS Sierra , as well as updates to iOS 10 , watchOS 3 , and tvOS 10 . Apple proclaimed that the keynote would be

17000-406: Was held from June 28 to July 2. Jobs noted that 3,500 developers attended, a 17% increase from 2003. New displays were introduced in 23- and 30-inch widescreen. Mac OS X Tiger (10.4) was previewed and iTunes 4.9, the first version with integrated podcast support, was demoed by Jobs. All attendees received a developer preview of Tiger, a grey T-shirt with the Apple logo on the front and "WWDC 2004" on

17136-424: Was held in Moscone Center West from June 11 to 15. The ticket price remained the same as the 2010 WWDC, selling at US$ 1,599. Apple changed the purchasing process by requiring purchases to be made using an Apple ID associated with a paid Apple developer account. Tickets went on sale shortly after 8:30 am Eastern Time on Wednesday April 25, 2012, and were sold out within 1 hour and 43 minutes. The keynote highlighted

17272-444: Was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04   billion in FY 2024. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer,

17408-456: Was introduced. Apple released the Home App that works with HomeKit as a control center for all third-party applications which provide functions for the home. Also, Swift Playgrounds was announced as an iPad exclusive app that helps younger people learn to code with Apple's programming language Swift. APFS , Apple's new file system , was introduced. The Bash was performed by Good Charlotte at

17544-587: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased

17680-576: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at

17816-493: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;

17952-528: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed

18088-590: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced

18224-467: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple

18360-509: Was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as the iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for

18496-493: Was to introduce a new system then named Rhapsody , which would consist of a version of OPENSTEP modified with a more Mac-like look and feel , the Yellow Box , along with a Blue Box that allowed extant Mac applications to run under OS emulation. The show focused mainly on the work in progress, including a short history of development efforts since the two development teams had been merged on February 4. Several new additions to

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