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West Coast Choppers

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A custom motorcycle is a motorcycle with stylistic and/or structural changes to the 'standard' mass-produced machine offered by major manufacturers. Custom motorcycles might be unique, or built in limited quantities. While individual motorcyclists have altered the appearance of their machines since the first days of motorcycling, the first individualized motorcycles specifically labeled 'Custom' appeared in the late 1950s, around the same time as the term was applied to custom cars .

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77-637: West Coast Choppers (WCC) is a brand that began selling screen-printed T-shirts and stickers with the company's Iron cross/Maltese cross logo while founder and "master marketer" Jesse James was finishing high school, packaging the accoutrements of the chopper lifestyle long before any actual West Coast Choppers customs had been ordered or sold. Even after the company did begin building custom choppers, 60% of revenue still came from sales of WCC- branded marketing tie-ins such as clothing, beverages and tools. Yearly sales of approximately 12–15 motorcycles at prices of around US$ 150,000 each actually lost money for

154-655: A cross pattée . When the Quadriga of the Goddess of Peace was retrieved from Paris at Napoleon's fall, it was re-established atop Berlin's Brandenburg Gate . An Iron Cross was inserted into Peace's laurel wreath , making her into a Goddess of Victory . In 1821 Schinkel crowned the top of his design of the National Monument for the Liberation Wars with an Iron Cross, becoming name-giving as Kreuzberg (cross mountain) for

231-431: A plasma arc cutter and other welding torches made by ESAB , designed by and named after Jesse James. Airstream trailers had a deal as well, which included a WCC motorcycle with a sidecar made with a polished aluminum body to simulate the appearance of the iconic camper trailers. Besides Yoo-hoo, another beverage company, Coors Brewing Company , added West Coast Choppers logos and pictures of bikes to their product in

308-540: A platinum frame that he was wearing at the time of his surrender to the allies in 1945. The Star of the Grand Cross of the Iron Cross (also called Iron Cross with Golden Rays) was pinned to the left breast, above the Iron Cross 1st Class. Like the Grand Cross of the Iron Cross, it was for bestowal upon successful general officers. The Star of the Grand Cross was awarded only twice, both to Field Marshals who already held

385-470: A German decoration (rather than Prussian), and continued the tradition of issuing it in various classes. Legally, it is based on the "Enactment for the re-introduction of the Iron Cross" ( Verordnung über die Erneuerung des Eisernen Kreuzes ) of 1 September 1939. The Iron Cross of World War II was divided into three main series of decorations: the Iron Cross (the lowest), the Knight's Cross (intermediate), and

462-409: A German monarch. There was also the "1957" issue, a replacement medal for holders of the 1939 series which substituted an oak-leaf cluster for the banned swastika. When the Iron Cross was reauthorized for World War I in 1914, it was possible for individuals who had previously been awarded one in 1870 to be subsequently granted another. These recipients were recognized with the award of a clasp featuring

539-641: A WWII German-style helmet, representing "things he'd rather not be associated with." A similar ban in Las Vegas, Nevada in 2003 drew protests from students. In 2005 West Coast Choppers agreed to pay $ 35,000 to settle a claim by the Business Software Alliance that unlicensed copyrighted software was used in the design of the company's motorcycles. In 2007 Jesse James was fined over a quarter-million dollars because West Coast Choppers sold more than 50 motorcycles from 1998 to 2005 that failed to comply with

616-674: A black cross pattée with a white or silver outline, was derived from the insignia of the medieval Teutonic Order and borne by its knights from the 13th century. As well as being a military medal, it has also been used as an emblem by the Prussian Army , the Imperial German Army , and the Reichswehr of the Weimar Republic , while the Balkenkreuz (bar cross) variant was used by

693-781: A chopper frame by saying, "We geared this towards the do-it-yourself mother—." Or when he joked with the Los Angeles Times at the high prices of his branded clothing, saying, " Wife beaters for $ 200 bucks, I'm like—sucker. I could get three for 10 bucks" at a swap meet . This image is used mainly to sell clothing, the top moneymaker for the company. Sales in Europe are ten times the US, according to James. At one time, there were five clothing lines, including two sold by West Coast Choppers, two at Wal-Mart , as well as high-end lines available in more expensive department stores, such as T-shirts for "$ 100

770-411: A lot out of this bad boy image, has made a lot out of this connection to the name Jesse James and this sort of Wild West romance," which will remain profitable for years to come so long as it is "authentic." James is compared with entrepreneurs like Martha Stewart and Coco Chanel for his ability to turn an image into multiple lines of profitable fashions. The celebrity clients who order WCC bikes are

847-507: A main avenue of promotion. The motorcycle made for Shaquille O'Neal cost US$ 150,000 and was customized for the athlete's 338 lb (153 kg) weight and 49 in (120 cm) inseam, and enormous hands, resulting in a dramatic 11.5 feet (3.5 m) long bike with footpegs made for size 24 feet. The result was, "priceless publicity". James sometimes displays a little unveiled contempt for his customers, as when he explained to Popular Mechanics how they conceived their US$ 3,000 kit for

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924-559: A measure of quality control." In October 2010, West Coast Choppers closed the shop in Long Beach. James' other Long Beach business, Cisco Burgers, remained, but no other details of the closing were announced, and it was not clear whether James would continue operations from his new home in Texas. Cisco Burgers has since also closed shop. The website westcoastchoppers.com redirected to www.westcoastchoppers-australasia.com, which sells merchandise with

1001-404: A miniaturized 1914 Iron Cross on a metal bar. The award was quite rare, since by this time there were few in service who held the 1870 Iron Cross. In World War II it was also possible for a holder of the 1914 Iron Cross to be awarded a second or higher grade of the 1939 Iron Cross. In such cases, a " 1939 Clasp " ( Spange ) would be worn on the original 1914 Iron Cross. For the 1st Class award,

1078-400: A mutually beneficial brand tie-in. West Coast Choppers motorcycles are described as old school and minimalist . WCC bikes have been called more stripped down when contrasted with decades-long established chopper builders like Arlen Ness , that is, a bike with, "not much there but engine, what the law requires, and something to hold onto." In spite of this characterization, a WCC trademark

1155-467: A pin which exhibited three Iron Crosses with an exaggerated swastika, thereby consolidating the awards. In some cases, Minox miniature cameras were given to people together with an Iron Cross. As modern German law prohibits the production and display of items containing Nazi insignia , the West German government authorized replacement Iron Crosses in 1957 with a trifoliate Oak Leaf Cluster in place of

1232-458: A pop in Nordstrom , Bloomingdale's , and Fred Segal ". Koral Industries of Vernon, California is responsible for the design and manufacture of WCC clothing, as well as supplying the sales force to place the products in stores. Clothing items include hoodies, tank tops, T-shirts and jackets. There is also a line of Jesse James/WCC-branded bib overalls and other workwear. Besides clothing, and

1309-540: A qualified test pilot and development engineer and decorated in August 1943. Other DRK female auxiliaries who received the Iron Cross for acts of bravery are Hanny Weber, Geolinde Münchge, Elfriede Gunia, Ruth Raabe, Ilse Daub, Greta Graffenkamp, Elfriede Muth, Ursula Kogel, Liselotte Schlotterbeck, Rohna von Ceuern, Anna Wohlschütz, and Dr. Elizabeth Potuz. Two non-German female auxiliaries of the German Red Cross were awarded

1386-449: A variety of very crude anti-German propaganda versions of the Iron Cross were created by the Allies, and sold to raise money for the war effort and the relief of Belgian refugees . One was inscribed "FOR KULTUR" in raised letters, another "FOR BRUTALITY." Yet another showed the names of French and Belgian towns attacked or destroyed during the retreat from Mons on the ends of the upper arms of

1463-569: Is a mainstay of biker culture, established by "the biker world's Norman Rockwell," painter David Mann . The biker's cross logo, a version of the Iron Cross or the Maltese Cross , is also typical of a WCC bike, though that symbol is nearly ubiquitous in Kustom Kulture regardless. The old school label of WCC bike designs fits loosely as well, especially in recent years as WCC has moved away from

1540-520: Is crafted to reproduce for mass consumption the "odd, imperfect shapes" of old hand-painted bike art in order to gratify the customer's "keen sense of authenticity." Biker Cross The Iron Cross (German: Eisernes Kreuz , listen , abbreviated EK) was a military decoration in the Kingdom of Prussia , and later in the German Empire (1871–1918) and Nazi Germany (1933–1945). The design,

1617-423: Is the use of 9×19mm and .44 Magnum shell casings as purely non-functional decorations, adorning the fuel or oil filler caps or top of the motorcycle's handlebar risers, or elsewhere. The presence of this 20th-century gun ammunition is intended to evoke Jesse James' distant ancestor, old west outlaw and gunfighter Jesse James . A strong metaphorical tie between the chopper-riding biker and old west outlaws

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1694-576: The Wehrmacht . The Iron Cross is now the emblem of the Bundeswehr , the modern German armed forces. King Frederick William III of Prussia established the Iron Cross award on 17 March 1813 during the Napoleonic Wars (EK 1813). The award was backdated to the birthday (10 March) of his late wife, Queen Louise , who was the first person to receive it (posthumously). The Iron Cross was also awarded during

1771-691: The Discovery Channel in the Motorcycle Mania series and the 2002–2006 series Monster Garage . The Long Beach, California headquarters of West Coast Choppers shut down in 2010, but later reopened in 2013 with a new headquarters in Austin, Texas. Founded in the early 1990s West Coast Choppers gained notice with the 2001 shows Motorcycle Mania I and II, on the Discovery Channel . In 2004 James starred with Kid Rock in Motorcycle Mania III . With

1848-558: The Franco-Prussian War (EK 1870), World War I (EK 1914), and World War II (EK 1939). During World War II, the Nazi regime made their own version by superimposing a swastika on the medal. The Iron Cross was usually a military decoration only, though some were awarded to civilians for performing military roles, including Hanna Reitsch and Melitta Schenk Gräfin von Stauffenberg for being civilian test pilots during World War II. Since

1925-624: The Muslim SS members to receive the award, SS Obersturmführer Imam Halim Malkoč was granted the Iron Cross (2nd Class) in October 1943 for his role in suppressing the Villefranche-de-Rouergue mutiny . He, together with several other Bosnian Muslims, was decorated with the EK II personally by Himmler in the days after the mutiny. Because of his Muslim faith, he wore only the ribbon, and not

2002-575: The Prussian Military Merit Cross ), but is seen as a supplement of existing awards of the Bundeswehr . In the United States, the Iron Cross was adopted by outlaw motorcycle clubs in the 1960s, as a symbol of rebellion and probably for shock value . From biker subculture it spread to rock and heavy metal subcultures, becoming part of heavy metal fashion . Lemmy Kilmister of the influential band Motörhead often wore one. in

2079-731: The Sudetenland and the Memel region ). After post-war German armed forces began seeing active service, first in Kosovo and then in Afghanistan , a campaign began to revive the Iron Cross and other military medals, since Germany had no awards specifically for active military service. In 2007, a petition to the German parliament to revive the Iron Cross decoration was initiated, quickly receiving over 5,000 signatures. On 13 December 2007 parliament decided to let

2156-478: The US Department of Transportation . Factory customs allow the buyer to select from a wide range of options, paint styles, engine sizes and accessories while still having the confidence, support, warranty and finance options that typically are associated with major production manufacturers. Factory customs typically do not offer the total individuality of a home built bike or a "one off custom", but they share much of

2233-424: The chopper . In the 1990s and early 2000s, expensive customs such as those built by Orange County Choppers , Jesse James 's West Coast Choppers , Roger Goldammer became fashionable status symbols. There are also companies that are bringing back pin striping , such as Kenny Howard (also known as Von Dutch) and Dean Jeffries from the 1950s, with a continued effort to keep pin striping alive. The choppers of

2310-577: The 1870 Iron Cross who were still in service in 1895 were authorized to purchase and wear above the cross a Jubiläumsspange ("Jubilee clip"), a 25-year clasp consisting of the numerals "25" on three oak leaves. William Manley is possibly the only recipient of both the Iron Cross and the Victoria Cross . He was awarded the Iron Cross for service with an ambulance unit in the Franco-Prussian War of 1870–71. Emperor Wilhelm II reauthorized

2387-451: The 1870, 1914 and 1939 series of Iron Crosses have the year "1813" appearing on the lower arm, symbolizing the year the award was created. The 1813 decoration also has the initials "FW" for King Friedrich Wilhelm III , while the next two have a "W" for the respective kaisers, Wilhelm I and Wilhelm II . The final version shows a swastika representing the Nazi Party instead of a letter for

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2464-406: The 1960s and 1970s fit into this category. Some motorcycle manufacturers, such as Harley-Davidson and Honda , include the word "custom" as part of a model name. The factory custom segment has become the most visible in the custom industry in recent years. The original factory custom was the 1971 Harley-Davidson Super Glide , designed by Willie G. Davidson , which, imitating the custom scene of

2541-405: The 1990s, this other use of the Iron Cross had spread from bikers to skateboarders and many extreme sports enthusiasts and became part of the logo of several related clothing companies. The Anti-Defamation League states that the version of the symbol with a swastika has been commonly used by neo-Nazis and other white supremacists as a hate symbol since it was discontinued following World War II, but

2618-678: The 2nd Class version was as a ribbon through one of the button holes in the recipient's tunic. The Grand Cross was intended for senior generals of the Prussian or (later) the German Army. An even higher decoration, the Star of the Grand Cross of the Iron Cross (also called the Blücher Star ), was awarded only twice, to Generalfeldmarschall Gebhard Leberecht von Blücher in 1813 and to Generalfeldmarschall Paul von Hindenburg in 1918. A third award

2695-590: The Black Cross was featured on the Prussian war flag alongside the Black Eagle. It was designed by neoclassical architect Karl Friedrich Schinkel , based on Friedrich Wilhelm III. The design is ultimately derivative of the black cross used by the Teutonic Order . This heraldic cross took various forms throughout the order's history, including a Latin cross , a cross potent , cross fleury , and occasionally also

2772-577: The Eastern Front, Magda Darchniger, decorated in 1942, Marga Droste, who remained at her post in the Wilhelmshaven hospital despite her own wounds during a bombing in 1942, Ilse Schulz and Grete Fock, who served in the African campaign, Liselotte Hensel and Miss Holzmann, who were both decorated in 1943 for bravery during a bombing of Hamburg, and the countess Melitta Schenk Gräfin von Stauffenberg , acting as

2849-527: The German Iron Cross , in reaction to violence between black and white students. Jesse James and a spokesman for No Fear have said the cross is based on the Maltese cross and does not represent white power or Nazism . James said the cross is used by many fire departments, for example. A skateboarding store employee pointed out that West Coast Choppers sells a T-shirt which combines both the cross symbol and

2926-575: The Golden Oak Leaves, Swords, and Diamonds ( Oberst Hans-Ulrich Rudel ). Like the Knight's Cross, the Grand Cross ( Großkreuz ) was worn suspended from the collar. It was reserved for general officers for "the most outstanding strategic decisions affecting the course of the war". The only recipient during the Second World War was Reichsmarschall Hermann Göring , who was awarded

3003-521: The Grand Cross (the highest). The Knight's Cross replaced the Prussian Pour le Mérite or "Blue Max". Hitler did not care for the Pour le Mérite , as it was a Prussian order that could be awarded only to officers. The ribbon of the medal (2nd class and Knight's Cross) was different from the earlier Iron Crosses as the color red was used in addition to the traditional black and white (black and white were

3080-763: The Grand Cross: in 1815 to Gebhard von Blücher for his part in the Battle of Waterloo , and in March 1918 to Paul von Hindenburg for his conduct of the 1918 Spring Offensive on the Western Front . It is often called the Blücher Star ( Blücherstern ) , after its first recipient. A Star of the Grand Cross of the Iron Cross was manufactured in World War II, but never formally instituted or awarded. The only known example, based on

3157-492: The Iron Cross ( Ritterkreuz des Eisernen Kreuzes , often simply Ritterkreuz ) recognized military valour or successful leadership. The Knight's Cross was divided into five degrees: In total, 7,313 awards of the Knight's Cross were made. Only 883 received the Oak Leaves; 160 both the Oak Leaves and Swords (including Japanese Admiral Isoroku Yamamoto (posthumously)); 27 with Oak Leaves, Swords and Diamonds; and one with

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3234-457: The Iron Cross on 5 August 1914, at the start of World War I . During these three periods, the Iron Cross was an award of the Kingdom of Prussia, although—given Prussia's pre-eminent place in the German Empire formed in 1871—it tended to be treated as a generic German decoration. The 1813, 1870, and 1914 Iron Crosses had three grades: Although the obverse of the medals of each class was identical,

3311-406: The Iron Cross were given entitlements and often wore signifying articles, such as an Iron Cross signet ring or cloth Iron Cross which could be affixed to clothing. Also, during the Nazi period, those attaining more than one award, for example, an officer who had attained an Iron Cross 2nd Class, an Iron Cross 1st Class, and the Knight's Cross of the Iron Cross with the Oak Leaves, were entitled to wear

3388-706: The Iron Cross: Norwegian nurse Anne Gunhild Moxnes in April 1944, and an unknown Belgian nurse in 1942. A young member of the female youth organisation of the Third Reich, Ottilie Stephan, was also awarded the Iron Cross in February 1945 under unknown circumstances. At least two Iron Cross, 1st class, recipients were women, test pilot ( Flugkapitän ) Hanna Reitsch and in January 1945 German Red Cross sister Else Grossmann. One of

3465-478: The Iron Crosses 1st Class were stitched in ribbon to the left uniform breast. By order of 1 June 1813, the 2nd form was created in cast iron with silver borders, and 8 loops on the reverse, to be fixed to the left uniform breast. In 1817 a total of 670 chevaliers had received the Iron Cross 1st Class. King Wilhelm I of Prussia authorized further awards on 19 July 1870, during the Franco-Prussian War . Recipients of

3542-523: The Ministry of Defence decide the matter. On 6 March 2008, President Horst Köhler approved a proposal by Minister of Defense Franz Josef Jung to institute a new award for bravery. The Ehrenzeichen der Bundeswehr (Badge of Honor of the German Armed Forces) series was instituted on 10 October 2008. However, it does not have the traditional form of the Iron Cross (instead more closely resembling

3619-620: The Prussian military archives were destroyed during World War II. The multitude of awards reduced the status and reputation of the decoration. Among the holders of the 1914 Iron Cross, 2nd class, and 1st Class was Adolf Hitler , who served as an Austrian citizen in the Bavarian Army with the rank of Gefreiter (lance-corporal), he received these medals for showing bravery on the field of battle. Most photographs of Hitler show him wearing his EKI in standard fashion on his left breast. In 1914,

3696-469: The Spange appears as an eagle with the date "1939". This was pinned to the uniform above the original medal. Although they were two separate awards in some cases the holders soldered them together. A cross has been the symbol of Germany's armed forces (now the Bundeswehr ) since 1871. On 17 March 1813 King Frederick William III of Prussia, who had fled to non-occupied Breslau (today Wrocław ), established

3773-519: The West Coast Choppers brand and logo, operated by Rev Head Apparel under a license agreement with Jesse James. However, Jesse James, decided to open the company back up in 2013. In 2019, it launched the KIMI by West Coast Choppers range of merchandise, in partnership with Kimi Raikkonen, 2007 F1 World Champion. The star personality of the company's founder and president Jesse James is a key asset in

3850-592: The World War I version but with the 1939 Iron Cross centerpiece, was found by Allied forces at the end of the war, and it is now in the museum at West Point . It is likely that Reichsmarschall Göring was the intended eventual recipient. He was the only holder of the World War II Iron Cross Grand Cross, and both the previous recipients of the Star had already received the Grand Cross. Officers awarded

3927-695: The air pollution limits of the California Air Resources Board (CARB). James explained that he was unaware of rule changes that required small-volume manufactures to comply with regulations. James said the CARB refused his offer to recall and modify the uncompliant choppers. Since 2005 West Coast Choppers has built emissions-compliant choppers. James said the fines were excessive and intended to make an example of him due to his company's fame and his celebrity marriage to actress Sandra Bullock , but CARB spokesmen stated their enforcement efforts were aimed at

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4004-407: The award was presented. It was worn with a 57 mm (2.2 in) wide ribbon bearing the same colors as the Knight's Cross and 2nd Class ribbons. The award case was in red leather with the eagle and the swastika outlined in gold. The original Grand Cross presented to Göring (personally by Hitler) was destroyed during an air raid on his Berlin home. Göring had extra copies made, one of them with

4081-428: The black and white colors on the ribbon were reversed. The ribbon color for the 1939 EKII was black/white/red/white/black. Since the Iron Cross was issued over several different periods of German history, it was annotated with the year indicating the era in which it was issued. For example, an Iron Cross from World War I bears the year "1914", while the same decoration from World War II is annotated "1939". The reverse of

4158-430: The city's long range planning projects. The City of Long Beach renamed part of a street as "West Coast Choppers Place" in 2009 to honor the company. In 2009 West Coast Choppers stopped selling motorcycle customizing parts, offering only complete bikes, or clothing and other non-bike merchandise. Jesse James was reported to be trying to exercise more personal control over production, and to "battle knockoffs and establish

4235-471: The colors of Prussia, while black, white, and red were the colors of Nazi Germany). Hitler also created the War Merit Cross as a replacement for the non-combatant version of the Iron Cross. It also appeared on certain Nazi flags in the upper left corner. The sides of the cross were curved, like most original iron crosses. The standard 1939 Iron Cross was issued in the following two grades: The Iron Cross

4312-541: The company, but attracted positive attention. Publicizing the names of celebrity clients, including Shaquille O'Neal , Kid Rock , Keanu Reeves , Ty Law of the Denver Broncos , wrestling star Bill Goldberg , actor Tyson Beckford , and NFL running back Jamal Anderson , was a central feature of the WCC marketing strategy. The other key to this strategy was the star power of Jesse James, presented mainly through television on

4389-780: The cross. Three Finnish Jews were awarded the Iron Cross: Major Leo Skurnik and Captain Salomon Klass of the Finnish Army and nurse Dina Poljakoff from the Lotta Svärd organization. All three refused the award. The Spanish double-agent Juan Pujol García , known to the Germans as Arabel and the British as Garbo received the 2nd Class Iron Cross, and an MBE from King George VI four months later. The Knight's Cross of

4466-406: The cross; these included Rheims , Louvain and Amiens on one side, and Antwerp , Dinant and Ghent on the other, with the date 1914 on the lower arm, and a central W for Kaiser Wilhelm as on the original. Another commemorated the raid on Scarborough, Hartlepool and Whitby , showing the names of these "war atrocities" on the arms of the cross. Adolf Hitler restored the Iron Cross in 1939 as

4543-427: The decoration on 19 July 1940 for his command of the Luftwaffe , after the Battle of France in 1940. The medal is a larger version of the Knight's Cross, measuring 63 mm (2.5 in) wide as opposed to about 44 mm (1.7 in) for the Iron Cross and 48.5 mm (1.9 in) for the Knight's Cross. It was originally intended to have outer edges lined in gold, but this was changed to silver before

4620-404: The entire custom industry, and further that they were aware of no offer by West Coast Choppers to recall the motorcycles in question. In 2008 West Coast Choppers worked with the City of Long Beach to design steel artwork that will be placed in concrete planters between two city streets. West Coast Choppers also designed the "Long Beach 2030 Plan Van," a mobile classroom that will be used to promote

4697-446: The hill it stands on and, 100 years later, for the homonymous quarter adjacent to it. The Black Cross was used on the naval and combat flags of the German Empire . The Black Cross was used as the German Army symbol until 1915 when a simpler Balkenkreuz replaced it. The Reichswehr of the Weimar Republic (1921–35), the Wehrmacht of Nazi Germany (1935–45), and the Bundeswehr (1 October 1956 to present) also inherited

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4774-473: The late 20th century, the symbol has also been adopted into the outlaw motorcycle subculture and heavy metal fashion . The Black Cross ( Schwarzes Kreuz ) is the emblem used by the Prussian Army and Germany's army from 1871 to the present. It was designed on the occasion of the German Campaign of 1813 , when Friedrich Wilhelm III of Prussia commissioned the Iron Cross as the first military decoration open to all ranks, including enlisted men. From this time,

4851-408: The manner in which each was worn differed. The Iron Cross, 1st class, employed a pin or screw posts on the back of the medal, and was worn on the left side of the recipient's uniform, like the original 1813 version. The Iron Cross 2nd Class, and the larger Grand Cross, were suspended from different ribbons: the Grand Cross from a neck ribbon, the 2nd Class from a ribbon on the chest. The usual display of

4928-399: The marketing of the West Coast Choppers image. Monster Garage producer Thom Beers describes him as, "the perfect Gen-X antihero. He doesn't want to be worshiped ... he really believes in what he does, and he has a great sense of style." Advertising Age Editor-in-Chief Scott Donaton says James is a, "relatable bad boy with blue-collar appeal" adding that West Coast Choppers, "has made

5005-418: The military decoration of the Iron Cross, backdated to 10 March (the late Queen Louise 's birthday). The Iron Cross was awarded to soldiers during the Wars of Liberation against Napoleon. Before a soldier could be awarded with the Iron Cross 1st Class, he needed to have been decorated with the Iron Cross 2nd Class. It was first awarded to Karl August Ferdinand von Borcke on 21 April 1813. The first form of

5082-662: The rank of the recipient. For example, Bavarian officers received various grades of that Kingdom's Military Merit Order ( Militär-Verdienstorden ), while enlisted men received various grades of the Military Merit Cross ( Militär-Verdienstkreuz ). Prussia did have other orders and medals which it awarded on the basis of rank, and even though the Iron Cross was intended to be awarded without regard to rank, officers and NCOs were more likely to receive it than junior enlisted soldiers. During World War I, approximately 218,000 EKIs, 5,196,000 EKIIs and 13,000 non-combatant EKIIs were awarded. Exact numbers of awards are not known, since

5159-450: The release of these shows interest in Jesse James and the West Coast Choppers allowed the firm to expand knowledge of its brand and to expand its following. Jesse James also narrated a 2006 Discovery show called History of the Chopper , where he makes his own motorcycle to commemorate the 1960s. In 2004, the company's merchandise, along with the No Fear brand, was banned from the Simi Valley Unified School District in California for using

5236-495: The small scale production of choppers made to order, tie-ins with other companies were a major part of West Coast Choppers. One such tie-in was a 2004 contest to win a motorcycle, with entries contained in bottles of chocolate Yoo-hoo , which helped to promote the launch of a new flavor, Dyna-Mocha, which is Yoo-hoo and coffee. West Coast Choppers also signed a multi-year agreement with Huffy in which West Coast Choppers will design Huffy choppers, to be sold at Wal-Mart. The objective

5313-419: The swastika, similar to the Iron Crosses of 1813, 1870, and 1914, which could be worn by World War II Iron Cross recipients. The 1957 law also authorized de-Nazified versions of most other World War II-era decorations (except those specifically associated with Nazi Party organizations, such as SS Long Service medals, or with the expansion of the German Reich , such as the medals for the annexation of Austria,

5390-490: The time, combined the fork from a Sportster with the frame and engine of a big twin Electra Glide , thereby founding a style imitated by many other manufactures ever since. Harley-Davidson VRSC has often been completely customised by enthusiasts and independent workshops from bodykits to custom wheels and tire lettering . Higher volume producers like American IronHorse, Bourget, Big Dog and BMC build custom motorcycles that also must meet basic safety requirements set by

5467-482: The traditional Harley-Davidson chopper, seen by James as too mainstream, and stretched the style in search of originality. Specific influences include Lambretta scooters , Honda 305 Scramblers , and Schwinn Black Phantom bicycles. Logo and insignia designs used by West Coast Choppers have been farmed to professional design firm Akins Parker Creative, who carefully researched the colors and motifs dear to "old school bikers," such as Vietnam war squadron patches. This

5544-415: The use of the emblem in various forms. The traditional design in black is used on armored vehicles and aircraft, while after German reunification , a new creation in blue and silver was introduced for use in other contexts. The ribbon for the 1813, 1870 and 1914 Iron Cross (2nd Class) was black with two thin white bands, the colors of Prussia. The non-combatant version of this award had the same medal, but

5621-400: The wider use of the Iron Cross in various subcultures means determining its use as a hate symbol relies on context: "an Iron Cross in isolation (i.e., without a superimposed swastika or without other accompanying hate symbols) cannot be determined to be a hate symbol". Custom motorcycle In the 1960s, custom artisans like Arlen Ness and Ben Hardy created new styles of custom bikes,

5698-431: Was a progressive award, with the second class having to be earned before the first class and so on for the higher degrees. It is estimated that some four and a half million 2nd Class Iron Crosses were awarded during World War II, and 300,000 of the 1st Class. Thirty-nine women, chiefly female nurses from the German Red Cross were granted the Iron Cross 2nd Class. Example of such women are Elfriede Wnuk, wounded in 1942 on

5775-469: Was awarded for bravery in battle as well as other military contributions in a battlefield environment. The Iron Cross, 2nd class, came with a ribbon and the cross itself was worn in one of two different ways: Note that for everyday wear, only the ribbon was worn from the second buttonhole in the tunic. The Iron Cross, 1st class, was a pin-on medal with no ribbon and was worn centered on a uniform breast pocket, either on dress uniforms or everyday outfit. It

5852-544: Was planned for the most successful German general during World War II, but was not made after the defeat of Germany in 1945. The Iron Cross, 1st class, and the Iron Cross, 2nd class, were awarded without regard to rank. One had to possess the 2nd Class already in order to receive the 1st Class (though in some cases both could be awarded simultaneously). The egalitarian nature of this award contrasted with those of most other German states (and indeed of many other European monarchies), where military decorations were awarded based on

5929-499: Was to duplicate success of Pacific Cycles ' Schwinn Sting-Ray model designed by rival Orange County Choppers (OCC). While the OCC and WCC branded bikes had some success, the kids' bikes' sales at Wal-Mart and K-Mart was a fraction of bikes branded with children's characters such as Barbie , Disney Princess , Dora the Explorer , Power Rangers and Spider-Man . Other brand tie-ins are

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