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Warner Bros. Pictures Animation

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An animation studio is a company producing animated media. The broadest such companies conceive of products to produce, own the physical equipment for production, employ operators for that equipment, and hold a major stake in the sales or rentals of the media produced. They also own rights over merchandising and creative rights for characters created/held by the company, much like authors holding copyrights . In some early cases, they also held patent rights over methods of animation used in certain studios that were used for boosting productivity. Overall, they are business concerns and can function as such in legal terms.

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104-479: Warner Bros. Pictures Animation ( WBPA ), formerly known as Warner Animation Group ( WAG ), is an American animation studio that serves as the animated feature film label of Warner Bros. ' theatrical film production and distribution division, Warner Bros. Pictures . Established on January 7, 2013, by Jeff Robinov, the studio is the successor to the dissolved 2D traditional hand-drawn animation studio Warner Bros. Feature Animation , which shut down in 2004, and

208-667: A nutritional supplement company. WBD officially unveiled Max on April 12: the new service would first launch in the United States on May 23, and in other regions throughout 2023 and 2024. While the new service maintains similar price points to HBO Max, support for 4K resolution video and Dolby Atmos became exclusive to the new "Ultimate" tier, and the ad-free plan was also reduced from four concurrent streams to two. In addition to all Warner Bros. Pictures releases from 2023 onward, WBD plans to have more library films and television series available on Max in 4K. Perrette explained that

312-504: A box office success. In October 2019, Locksmith Animation formed a multi-year production deal with Warner Bros. Pictures and Warner Animation Group, which will distribute Locksmith's films. An animated reboot of the Scooby-Doo film series titled Scoob! was initially set for a theatrical release on May 15, 2020, but then it was delayed due to the COVID-19 pandemic . On April 21, 2020, it

416-428: A combined total of 69.4 million paying subscribers globally on June 30, 2021, including 43.5 million HBO Max subscribers in the U.S., 3.5 million HBO-only U.S. subscribers (primarily commercial customers like hotels), and 20.5 million subscribers to either HBO Max or HBO by itself in other countries. By the end of 2021, HBO and HBO Max had a combined total of 73.8 million paying global subscribers. At

520-552: A deal to amend the pre-existing contract HBO had with 20th Century Studios to allow Disney+ or Hulu and HBO Max to share the streaming rights to half of 20th Century Studios' and Searchlight Pictures ' 2022 theatrical slate in the United States during the pay-one window, with Ron's Gone Wrong being the first film under the deal, becoming available on both Disney+ and HBO Max on December 15, 2021. Disney will still have full streaming rights to any 20th Century Studios and Searchlight Pictures films produced for Disney+ or Hulu, while

624-598: A longer running manga or animated series. As the OAV market is not adapted to the rigors that are faced by television shows or feature films, they have been known to show gratuitous amounts of violence and/or pornography. Some OAV's have registered such strong acclaim that they have been remade as anime television series as well as theatrical releases. Since most new OVA's are derived from other animated media, many animation studios that have previously worked on animated series or movies, and adaptations of Japanese manga, have now entered

728-525: A month after the season finale airs on television (streaming rights to existing series remains with Netflix under an existing deal). Although the All American spin-off, All American: Homecoming , which premiered on the CW in 2022, was placed on Netflix with its parent show. On July 9, 2019, HBO Max acquired the U.S. streaming rights to Friends in a $ 425 million deal, and on September 17, 2019, acquired

832-506: A new animation studio, Studio Ghibli , which would be used for the personal works of Miyazaki and his close friend, Isao Takahata . Many of Ghibli's works have become Japan's top-grossing theatrical films, whether in live-action or animated form. The market for 'OAV's or ' Original Anime Video ' later the acronym would be better known as 'OVA' meaning 'Original video animation' as the term 'OAV' could often be misunderstood for 'Original Adult Video', began in 1984. These are often tended towards

936-515: A new introduction by Turner Classic Movies host Jacqueline Stewart discussing the film's treatments of the American Civil War , the Reconstruction era , and American slavery of African people . On June 27, 2020, it was revealed that DC Universe original Harley Quinn would stream its first two seasons on HBO Max. On June 29, 2020, HBO Max secured the exclusive streaming rights of

1040-521: A pilot. On October 2, 2024, WBD renewed its contract with professional wrestling promotion All Elite Wrestling (AEW), which adds digital rights for Max in the United States. As part of the agreement, Max will hold the rights to simulcast AEW's weekly programs beginning in January 2025. Later in the year, AEW pay-per-view events will become available for purchase and streaming on Max; while PPVs will continue to be sold through other platforms, they will have

1144-508: A profitable enterprise and many have entered the made for television market since, with Joseph Barbera and William Hanna refining the production process for television animation on their show Ruff and Reddy . It was in 1958 that The Huckleberry Hound Show claimed the title of being the first all-new half-hour cartoon show. This, along with their previous success with the series Tom and Jerry , elevated their animation studio, H.B. Enterprises (later Hanna-Barbera Productions ), to dominate

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1248-478: A reboot of The Boondocks produced by Sony Pictures Animation ) for both network sections were also announced for HBO Max, and the service beat out competitors to acquire exclusive domestic streaming rights to South Park and its next three seasons for $ 500 million–with first-run episodes being added 24 hours after their premiere on Comedy Central . Fellow Otter Media company Rooster Teeth also contributes content, with season two of Gen:Lock to be

1352-555: A result, Greenblatt and Reilly both left the company. WarnerMedia Entertainment was dissolved, with programming operations combined with Warner Bros. in a new Studios and Networks group under that studio's CEO Ann Sarnoff. Bloys was given complete programming oversight of HBO and HBO Max, as well as Reilly's other previous responsibilities, reporting to Sarnoff. Forssell became the head of a new HBO Max operating business unit, reporting directly to Kilar. On April 23, 2021, Adult Swim and HBO Max's adult animation development teams merged under

1456-497: A six-month period, with their shares falling 19% as a result. In May 2024, WBD announced a partnership with Disney to offer a bundle of Max with its competitors Disney+ and Hulu in the United States, It was launched on July 25, 2024, at a price of $ 16.99 per-month for ad-supported, and $ 29.99 per-month for ad-free. Existing HBO Max subscribers were grandfathered under their current plan features for least six months, following that period all legacy ad free customers were moved to

1560-553: A subsidiary of Sony , purchased Crunchyroll from AT&T for $ 1.175 billion, with the intent to create a combined service that caters to anime entertainment. On January 1, 2022, HBO Max removed the Crunchyroll hub, instead redirecting subscribers to a "global animation" page that combines selected anime with other international animated films. Since then, the service has slowly started to remove anime from Crunchyroll's line up. On November 22, 2021, Disney and WarnerMedia reached

1664-464: A television series adaptation of Harry Potter planned to premiere in the 2025–26 season and run for ten years, and It: Welcome to Derry —a prequel series to Andy Muschietti 's film adaptation of It . It also announced the animated series Gremlins: Secrets of the Mogwai and Tiny Toons Looniversity , with the former premiering alongside the rebrand on May 23, 2023. In June 2023, Max picked up

1768-582: A timed exclusive for HBO Max. All eight films in the Harry Potter series were available to stream on the service on launch day, despite earlier reports indicating that the films, although produced by Warner Bros., would not be available due to a prior broadcast rights agreement with NBCUniversal . It was later announced that the films would be removed on August 25 and made available on NBCUniversal's streaming service Peacock . However, it officially brought them back on September 1, 2021, after an adjustment in

1872-550: A very small core group. After being bought out or sold to other companies, they eventually consolidated with other studios and became larger. The drawback of this setup was that there was now a major thrust towards profitability with the management acting as a damper towards creativity of these studios, continuing even in today's scenario. Currently, the independent animation studios are looking to ensure artistic integrity by signing up with big animation studios on contracts that allow them to license out movies, without being directed by

1976-527: Is also a sister to the regular Warner Bros. Animation studio. The studio has currently produced 10 feature films , the first one being The Lego Movie , which was released on February 7, 2014, and the most recent being DC League of Super-Pets , which was released on July 29, 2022; their upcoming slate of films includes The Cat in the Hat on March 6, 2026, Thing One and Thing Two in 2026, Bad Fairies on July 23, 2027, Margie Claus on November 5, 2027, Oh,

2080-460: Is an American subscription video on-demand over-the-top streaming service. It is a proprietary unit of Warner Bros. Discovery Global Streaming & Games , which is itself a division of Warner Bros. Discovery (WBD). The platform offers content from the libraries of Warner Bros. , Discovery , HBO , CNN , Cartoon Network , Adult Swim , Animal Planet , TBS , TNT , Eurosport , and their related brands. Max first launched (as HBO Max) in

2184-520: Is dated around 1917, but it would take until 1956 for the Japanese animation industry to successfully adopt the studio format as used in the United States. In 1961, these productions began to be aired in the US. Toei Animation , formed in 1948, was the first Japanese animation studio of importance and saw the reduction of animators as independent anime artists. After the formation of Toei Animation Co. Ltd. in 1948,

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2288-404: Is done in-house and also outsourced from Company 3 Animation, and Tonic DNA. The budgets for their films tend to range from $ 60–80 million. Their most expensive films to date are The Lego Movie 2: The Second Part ($ 99 million), Scoob! ($ 90 million), Space Jam: A New Legacy ($ 150 million), and DC League of Super-Pets ($ 90 million). The screenplay department

2392-702: Is released weekly, eschewing the " binge " format made popular by Netflix . Kevin Reilly stated this was to ensure that originals would remain in the spotlight for extended periods, by letting said shows "breathe" as opposed to "fading quickly after a binge and burn". He also noted that the weekly schedule helped to drive the success of past HBO shows like Succession and Chernobyl which they co-produced with Sky UK , and became hits precisely due to their staying power. A slate of 31 original series were planned for its first year, with plans to expand to 50 for its next year, but production timelines may have been interrupted by

2496-453: Is reportedly somewhat similar to Pixar Animation Studios ' "brain trust" in terms of how its members consult with one another and give feedback on each other's projects. The group is nicknamed the "think tank". The studio was developing a live-action/animation hybrid film titled Coyote vs. Acme , directed by Dave Green and produced by Chris DeFaria and James Gunn , which was due to be released on July 21, 2023. However, that release date

2600-601: Is subject to local intellectual property rights. The animators must also be aware of the contracts laws and labour laws prevalent in the jurisdiction to which the animation studio is subject to. There have been numerous legal battles fought over the copyright of famous franchises, such as Kung Fu Panda and SpongeBob SquarePants . This has come about as a result of the clause in Copyright contracts that states that an idea cannot be protected, only an actual piece of work can be said to be infringed upon. This means that though

2704-417: Is the first film from the company to have met so. Space Jam: A New Legacy , starring LeBron James , was released on July 16, 2021, and was the first film from Warner Animation Group to incorporate traditional animation. It also received generally negative reviews from critics and is the second film from the company to have met so after Tom & Jerry , due to the film being heavy on product placement of

2808-523: The Animal Planet series Meerkat Manor was announced to be in development in April 2024, with Seth Green and Tracy Falco set to produce the film, and series creator Caroline Hawkins and Clare Birks from Oxford Scientific Films to serve as executive producers. A Christmas film titled Margie Claus is scheduled to be released on November 5, 2027, with Melissa McCarthy starring and producing under her On

2912-515: The COVID-19 pandemic . Max also has podcasts about the films and TV series on the service. It also produces original podcasts exclusively for the service, with Batman: The Audio Adventures being the first. New Warner Bros. -produced television series that have premiered on The CW since the 2019–20 season beginning with Batwoman , Nancy Drew and Katy Keene (which was cancelled in July 2020) will have their past seasons placed on Max about

3016-498: The Oprah Winfrey Network series David Makes Man . On September 18, 2020, it was announced that all DC Universe content would be migrating to HBO Max, including original shows like Titans and Young Justice , which will have their newest seasons air exclusively on the service. In addition, both Doom Patrol and Harley Quinn have been renewed for third seasons exclusively for the service. On October 28, 2020, it

3120-512: The Warner Animation Group . The group includes John Requa , Glenn Ficarra , Nicholas Stoller , Jared Stern , Phil Lord and Christopher Miller . Warner Bros. created the group with the hope that the box office reception of their films will be competitive with other animation studios' releases. On February 7, 2014, Warner Animation Group released their first film, The Lego Movie , a film animated by Animal Logic , which also provided

3224-679: The Caribbean outside of Brazil. In February 2022, Sony Pictures and WarnerMedia announced that they will extend their agreement to carry films from its subsidiary companies in its Central and Eastern Europe pay television window rights window along with the library of television series produced by its sister company Sony Pictures Television Studios , the deal will also include the rights to its releases beginning in 2022 for broadcasting on its channels and will be streaming it on HBO Max throughout Central and Eastern Europe. The service also features many hubs for animated programming, drawing largely from

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3328-515: The Day Productions company alongside Ben Falcone and Pilar Flynn, and Falcone and Damon Jones writing the script. The project was previously set up as a live-action feature at New Line Cinema . A full-length animated feature based on Emily the Strange is in development with Pamela Ribon set to write the screenplay. Bad Robot will co-produce the film, with Rob Reger , the creator of Emily

3432-450: The Disney deal with WarnerMedia for streaming 20th Century Studios and Searchlight Pictures films on HBO Max ended in 2022, with Disney+ and Hulu assuming the full pay-one rights to those films in the future. On February 15, 2022, it was announced that first-run episodes of South Park would move to Paramount+ beginning with season 27 in 2024, and the series library would move from HBO Max to

3536-536: The End of This Story . On March 8, 2022, WarnerMedia and Sesame Workshop announced they will plan new shows for Cartoon Network for the new original series run and a second run acquisition rights HBO Max, including Charlotte's Web , and Bea's Block as well as the animation special Sesame Street: The Nutcracker . In addition, new episodes to start of the 53rd season of Sesame Street and spin-offs will be available to stream on HBO Max in selecting Asian territories while holding

3640-540: The HBO and Warner Bros. logos, including a center-dotted "a" resembling the center-dotted "O" from the HBO logo, and the "m" and "x" letters containing curves based on Warner Bros.' long-time shield logo. The service also changed its corporate color from purple to blue, in homage to Warner Bros.' historical use of blue-colored logos. The rebrand was promoted with the tagline "The one to watch". Pato Spagnoletto, chief marketing officer of Warner Bros. Discovery Streaming, identified

3744-512: The HBO branding had been dropped from the service's name so that it could be associated with its original programming as a flagship brand on Max, rather than having to be associated with the entirety of its library—which included children's and family programming at odds with HBO having traditionally been associated with premium and adult-oriented programming. The Max logo was designed by the British agency DixonBaxi, and incorporates elements of both

3848-651: The Hat with the focus on Thing One and Thing Two , with collaboration with J. J. Abrams ' production company Bad Robot Productions . There are also plans to develop a DC League of Super-Pets franchise following the film's critical and commercial success. The second Hanna-Barbera based film titled Meet the Flintstones , an origin movie based on The Flintstones is in early development. It will be written by Aaron Horvath and Michael Jelenic , who both previously directed Illumination 's The Super Mario Bros. Movie . A photorealistic animated feature film adaptation of

3952-708: The Japanese studios churned out minor works of animation. But with the release of Toei's first theatrical feature, The Tale of the White Serpent released in October 1958, the animation industry in Japan came into the eye of the general public. The success of Alakazam the Great led to the finding of the artist Osamu Tezuka , who would go on to become the father of Japanese manga with his brand of modern, fast-paced fantasy storylines. He became influenced by Hanna-Barbera productions of

4056-837: The North American and European markets, direct-to-video animation has seen a rise, as a concept, in the Western markets. With many comic characters receiving their versions of OVA 's, original video animations , under the Westernized title of direct-to-video animations, the OVA market has spread to American animation houses. Their popularity has resulted in animated adaptations of comic characters ranging from Hellboy , Green Lantern and Avengers . Television shows such as Family Guy and Futurama also released direct-to-video animations. DC Comics have continually released their own animated movies for

4160-406: The North American television animation market during the latter half of the 20th century. In 2002, Shrek , produced by DreamWorks and Pacific Data Images won the first Academy Award for Best Animated Feature . Since then, Disney / Pixar have produced the most number of movies either to win or be nominated for the award. Though the term "direct-to-video" carries negative connotations in

4264-413: The OVA market, looking to capitalize on the popularity of their flagship shows. Studios participating in such circumstances include Production I.G and Studio Deen . Although there are permanent/full-time positions in studios, most animators work on a contract basis. There are some animators that are considered to be in the core group of the studio, which can either be as a result of being there since

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4368-479: The Places You'll Go! in 2027, Dynamic Duo in 2028 and Toto and Meet the Flintstones , both on an unspecified release date. Films produced by WBPA have grossed a total of $ 2 billion at the box-office. On January 7, 2013, Jeff Robinov (then head of the studio's motion picture division) founded a screenplay development department, nicknamed a "think tank" for developing theatrical animated films, known as

4472-547: The Seven Dwarfs , which laid the foundation for other studios to try to make full-length movies. In 1932 Flowers and Trees , a production by Walt Disney Productions and United Artists , won the first Academy Award for Best Animated Short Film . This period, from the 1920s to the 1950s or sometimes considered from 1911 to the death of Walt Disney in 1966, is commonly known as the Golden Age of American Animation as it included

4576-412: The Strange , serving as executive producer alongside Trevor Duke-Moretz. Animation studio The idea of a studio dedicated to animating cartoons was spearheaded by Raoul Barré and his studio, Barré Studio , co-founded with Bill Nolan , beating out the studio created by J.R. Bray , Bray Productions , to the honor of the first studio dedicated to animation. Though beaten to the post of being

4680-423: The U.S. streaming rights to The Big Bang Theory , as part of a deal that also extends TBS's off-network rights to the series through 2028. Outside of Warner Bros. Discovery, the service also offers titles from The Criterion Collection , and has a long-term partnership with BBC Studios (which HBO had previously partnered with to create His Dark Materials ). Over 700 episodes of BBC content were available on

4784-407: The United States on May 27, 2020. The service also carries first-run original programming under the " Max Originals " banner, programming from the HBO pay television service, and content acquired via either third-party library deals (such as those with film studios for pay television rights) or co-production agreements (including, among others, those with BBC Studios and Sesame Workshop ). When

4888-525: The United States via Cartoon Network and HBO Max later in the year, with a slate of 50 series by 2023. In June 2021, HBO Max ordered a pilot from John Wells and Animal Kingdom writer Matt Kester for Ke Nui Road, an action drama following a team of lifeguards in the North Shore of O'ahu , Hawaii . HBO Max would not go forward with the series, and it would instead be given a series order by Fox as Rescue: HI-Surf . In August 2021, Funimation ,

4992-509: The ad free tier (existing ad supported were moved to the ad lite tier). HBO Max was formed under WarnerMedia's Entertainment division, then headed by Robert Greenblatt . Kevin Reilly , president of WarnerMedia Entertainment Networks, which includes most of the company's ad-supported entertainment channels such as TBS , TNT , and TruTV , was also given the role of as chief content officer of HBO Max with responsibility for HBO Max-exclusive original programming and library content. Andy Forssell

5096-601: The agreement. On May 29, 2020, HBO Max acquired the exclusive streaming rights to The Big Bang Theory spin-off Young Sheldon . On June 9, 2020, Gone with the Wind was temporarily removed from HBO Max's library amid the George Floyd protests , following an op-ed in the Los Angeles Times by 12 Years a Slave screenwriter John Ridley . On June 25, the film returned in its original form with, as suggested by Ridley,

5200-513: The animation for both spin-offs. It was met with critical praise and proved to be a box-office success. Due to the movie's success, a media franchise was created, with two spin-offs, The Lego Batman Movie and The Lego Ninjago Movie (both 2017), and a sequel, The Lego Movie 2: The Second Part (2019). While The Lego Batman Movie proved to be successful at the box office, The Lego Ninjago Movie and The Lego Movie 2: The Second Part were both unable to recoup its budget, with Ninjago being

5304-477: The animators may have forwarded ideas to the animation studios about certain characters and plots, these ideas alone cannot be protected and can lead to studios profiting on individual animator's ideas. However, this has not stopped many independent artists from filing claims to characters produced by different studios. Due to the wide range of animation techniques and styles, many animation studios typically specialize in certain types. Traditional animation employs

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5408-547: The bigger studios. Examples of such co-operation are the joint ventures between DreamWorks and Paramount Pictures and that of Blue Sky Studios and 20th Century Studios . On August 22, 2016, Comcast's NBCUniversal acquired DreamWorks Animation , appointing Meledandri oversee Comcast's Universal Animation/DreamWorks/Illumination, Disney's Disney Animation/Pixar/20th Century Animation, & Warner Bros. Warner Bros. Animation/Warner Bros. Pictures Animation. The first known example of Japanese animation, also called anime ,

5512-427: The campaign as the largest marketing spend in company history. WBD's stock fell by nearly six percent after Max's announcement. Within the first 3 months of Max's rebrand, WBD lost 1.8 million subscribers across their streaming platforms, but attributed it to an overlap of subscribers of Max and Discovery+, as well as expected churn. In November 2023, it was reported that WBD lost 2.5 million subscribers over

5616-514: The company planned to pursue an eventual merger of HBO Max with its own streaming service Discovery+ . Wiedenfels stated that this process would most likely begin with a bundle of the two services as a short-term option, with a long-term goal to eventually merge the services into one platform. During an earnings call in August 2022, WBD head of Global Streaming and Interactive JB Perrette revealed that Discovery+ and HBO Max would merge "next Summer", with

5720-482: The company reversed their decisions, allowing the filmmakers to shop the film to interested distributors. However, in February 2024, due to being unable to find a distributor, Warner Bros. Discovery was reportedly considering canceling and deleting the film for good, though discussions to release it were reportedly still ongoing. On March 10, 2024, writer of the film, Samy Burch has said that conversations ongoing to release

5824-628: The company ultimately chose to retain Discovery+. As part of the decision, WBD migrated some Discovery+ shows to Max whilst also leaving them on Discovery+. WBD went on to replace HBO Max with a newly rebranded service, shortening the service's name to "Max", which launched in the United States on May 23, 2023, in Latin America on February 27, 2024, and in Europe on May 21, 2024, introducing a redesigned user interface, and adding more Discovery content. The rebrand

5928-583: The creative lead of Abdy and De Luca. Similar to Paramount Animation and Sony Pictures Animation , Warner Bros. Pictures Animation outsources their computer-animated films' production to other studios such as Animal Logic ( The Lego Movie franchise , DC League of Super-Pets and Toto ), Sony Pictures Imageworks ( Storks and Smallfoot ), Reel FX Creative Studios ( Scoob! ), Framestore ( Tom & Jerry ) and Industrial Light & Magic ( Space Jam: A New Legacy ). However, Space Jam: A New Legacy did also include hand-drawn animation, which

6032-458: The deal covers over 2,000 hours of library programming, some of which being shows that had been pulled from HBO Max. During its third-quarter earnings report in November 2022, WBD stated that the merged service was now targeting a "Spring 2023" launch in the U.S., ahead of the original schedule. Perrette also stated of a potential price increase for HBO Max's ad-free tier in 2023, explaining that it

6136-502: The end of Q1 2022, HBO and HBO Max had 76.8 million global subscribers. Since the April 2022 merger of WarnerMedia with Discovery, Inc. to form Warner Bros. Discovery, Max is one of the combined company's two flagship streaming services, the other being Discovery+ (which primarily focuses on factual and reality programming from the Discovery brands). WBD initially announced plans for HBO Max and Discovery+ to merge in 2023, but

6240-407: The film. A musical feature adaptation of Michael Morpurgo 's children's book Toto: The Dog-Gone Amazing Story Of The Wizard Of Oz began animation production in February 2021. It is being directed by Alex Timbers , from a screenplay by John August , and produced by Derek Frey . It was originally scheduled to be theatrically released in the United States on February 2, 2024. On April 5, 2023, it

6344-502: The first film from the Warner Animation Group to be a box-office flop. WAG's second film, Storks , was released September 23, 2016. It received mixed reviews from critics. On December 14, 2017, Warner Bros. announced Allison Abbate had been named Executive Vice President, and Chris Leahy has been named Senior Vice President. Smallfoot , released September 28, 2018, received mostly positive reviews from critics and became

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6448-452: The first forays of animation designed for the smaller screen and was to be followed by the first animated series specifically made for television, Crusader Rabbit , in 1948. Its creator, Alex Anderson , had to create the studio 'Television Arts Productions' specifically for the purpose of creating this series as his old studio, Terrytoons , refused to make a series for television. Since Crusader Rabbit, however, many studios have seen this as

6552-480: The first studio, Bray's studio employee, Earl Hurd , came up with patents designed for mass-producing the output for the studio. As Hurd did not file for these patents under his own name but handed them to Bray, they would go on to form the Bray-Hurd Patent Company and sold these techniques for royalties to other animation studios of the time. The biggest name in animation studios during this early time

6656-462: The front of the Max brand. Select episodes from all fifty seasons of Sesame Street (dating back to 1969) are available to stream on the service for the first time ever. Additionally, future seasons of Sesame Street will stream exclusively on Max, alongside Esme & Roy , and several new spin-offs starting with The Not-Too-Late Show with Elmo , Sesame Street: Mecha Builders , and The Monster at

6760-561: The growth of Disney, as well as the rise of Warner Bros. Cartoons and the Metro-Goldwyn-Mayer cartoon studio as prominent animation studios. Disney continued to lead in technical prowess among studios for a long time afterwards, as can be seen with their achievements . In 1941, Otto Messmer created the first animated television commercials for Botany Tie ads/weather reports. They were shown on NBC-TV in New York until 1949. This marked

6864-414: The home video market, while not tending to the television or theatrical audience as such. They refer to those movies that are launched as direct-to-video releases and not meant to be released in theatres. Video productions can run from half an hour productions to well over two hours. They require that premise or story be original in order to be counted as an OVA, though sometimes, the story can be derived from

6968-421: The inception of the company or being talented recruits from other animation studios. These are the more secure positions in an animation studio, though the studio might have policies concerning the possible tenure of animators. Since studios can hire animators on a work for hire basis nowadays, many artists do not retain rights over their creations, unlike some of the early animators. The extent of these copyrights

7072-575: The late 1950s and made Japan's first made for television animation studio, Mushi Productions . The success of the studios' first show in 1963, Astro Boy , was so immense that there were 3 other television animation studios by the end of the year and Toei had opened their own made for television division. The greatest difference between Japanese studios and North American studios was the difference in adult-themed material to make way in Japan. Tezuka's thought that animation should not be restricted to kids alone has brought about many studios that are employed in

7176-962: The leadership of Suzanna Makkos. On August 15, 2022, HBO was reorganized by Warner Bros. Discovery, resulting in layoffs within HBO Max's non-scripted originals, live-action family originals, international originals, and casting units (HBO itself never had an in-house casting department). Makkos also began reporting to HBO's head of comedy Amy Gravitt. Max features first-run and library content from HBO and other Warner Bros. film and television studios and brands. The service also includes films available through HBO's existing pay television rights that are sourced from Warner Bros. Pictures only. As with HBO's other streaming platforms, HBO Go and HBO Now (but as opposed to its platforms on Apple TV Channels and Amazon Video Channels ), Max does not include feeds of HBO's linear cable channels, nor any content from Cinemax . Though Cinemax shares its film content with

7280-575: The libraries of Warner Bros. Animation (including the Looney Tunes franchise and Hanna-Barbera productions, such as Scooby-Doo , Tom and Jerry and Tex Avery 's cartoons as well) and Cartoon Network , along with Adult Swim . Original animated series (including the Adventure Time epilogue specials Adventure Time: Distant Lands , Jellystone! , Looney Tunes Cartoons , continuations of Infinity Train , and Summer Camp Island , and

7384-484: The linear HBO channel, and therefore the majority of films in the combined library will be on both services in different windows, these films will not necessarily be available on both Max and Cinemax at the same time. First and third-party content providers for Max. Asterisk (*) denotes third parties while cross (†) denotes former providers. Original content produced will be under the banner Max Originals , including series, films, and specials . Original episodic content

7488-611: The main WB logo, which was debuted that year with Locked Down , it is made by Devastudios, using Terragen for the sky and clouds, along with the studio's blueprints from the Warner Bros. Studio Facilities and the available photography and videography from the Warner Bros. Studio Tour Hollywood and Google Maps , all to reconstruct it in CGI . It received generally negative reviews from critics, and

7592-468: The next day, WBD CEO David Zaslav stated that the company would cut children's programming and emphasize theatrical films over direct-to-streaming releases. Later that month, more programs were pulled from the streaming service, including animated and unscripted series such as The Not-Too-Late Show with Elmo , Final Space , Summer Camp Island , Infinity Train , Close Enough , and nearly 200 episodes of Sesame Street , among others, which

7696-482: The platform worldwide. It was reported that France and Spain had been largely excluded from these cuts, due to French regulations requiring streaming services to produce domestic content, and Spanish-language content appealing to a wide range of markets served by HBO Max. With the cancellation of Gordita Chronicles later that month, it was reported that the service was also abandoning development of live-action children's and family programming. On August 3, 2022, it

7800-466: The product offering". One day before the scheduled announcement, The New York Times confirmed that the service would be called "Max", and that it would retain HBO Max's existing pricing and be available in multiple price tiers for six months (on December 5 its legacy ad-free tier will be removed with former users in this tier downgrading to the ad-free tier after this date). WBD acquired the max.com domain name earlier that year from Max International,

7904-501: The production of adult-themed adaptations of classic stories such as Heidi ( Heidi, Girl of the Alps ), One Thousand and One Nights and The Diary of a Young Girl and many more. In the 1980s, animation studios were led back to their theatrical roots due to the success of Hayao Miyazaki 's film Nausicaä of the Valley of the Wind , which led publishing house Tokuma Shoten to finance

8008-602: The resulting frames are played back. Notable studios specializing in this style of animation include Aardman Animations , Laika and ShadowMachine . 3D animation is the newest of the animation techniques, using the assistance of computers and software, such as Houdini , to create 3D models that are then manipulated and rendered to create movement. Notable studios include Pixar Animation Studios , Sony Pictures Imageworks , Blue Sky Studios , Illumination , DNEG and Marza Animation Planet . HBO Max Max , formerly (and in some regions still) known as HBO Max ,

8112-482: The second run acquisition rights to replace PBS, more than a new first run for Cartoon Network. Max has acquired the streaming rights to several Comedy Central series, including South Park , Awkwafina Is Nora from Queens , South Side , and The Other Two ; with the latter two becoming Max Original series. In November 2021, HBO Max acquired the rights to Globo 's telenovelas and series for Latin America and

8216-456: The service at launch, including the first 11 seasons of the 2005 Doctor Who revival, as well as future seasons twelve through fourteen, and a variety of other shows including The Honourable Woman , Luther , Top Gear , and the original British version of The Office . Additionally, future shows by BBC Studios will be co-produced with Max. HBO also extended their existing partnership with Sesame Workshop , while moving said content to

8320-400: The service called for three tiers with a late 2019 launch. Randall L. Stephenson , chairman and CEO of WarnerMedia's parent, AT&T indicated in mid-May 2019 that it would use the HBO brand and would tie into cable operators as HBO cable subscribers would have access to the streaming service. A beta was expected in the fourth quarter of 2019 and a full launch in the first quarter of 2020 at

8424-531: The service in the United States in 2025. On August 4, 2022, it was announced that selected Magnolia Network programs would become available on HBO Max in September 2022. Discovery+ will remain the main streaming home of its programming. On October 7, 2022, HBO Max announced Harley Quinn : A Very Problematic Valentine's Day Special , which premiered on February 23, 2023. With the announced rebrand of HBO Max as Max, WBD announced several new projects, including

8528-699: The service was first launched as HBO Max, it succeeded both HBO Now , a previous HBO SVOD service; and HBO Go , the TV Everywhere streaming platform for HBO pay television subscribers. In the United States, HBO Now subscribers and HBO pay television subscribers were migrated to HBO Max at no additional charge, subject to availability and device support. HBO Max also supplanted the streaming component of DC Entertainment 's DC Universe service, with its original series being migrated to HBO Max as Max Originals. The HBO Max service began to expand into international markets in 2021. According to AT&T , HBO and HBO Max had

8632-437: The service would be known as HBO Max and that it would launch in spring 2020, while Reese Witherspoon 's Hello Sunshine and Greg Berlanti were signed to production deals for the service. (The "Max" moniker is shared with HBO's sister linear pay television service Cinemax , which has alternately identified by its suffix name since the mid-1980s and used it prominently in its branding from 2008 to 2011.) On October 29, 2019, it

8736-417: The sole purpose of sale in the direct-to-video market. With growing worries about piracy, direct to video animation might become more popular in the near future. With the growth of animation as an industry, the trends of ownership of studios have gradually changed with time. Current studios such as Warner Bros. and early ones such as Fleischer Studios , started life as small, independent studios, being run by

8840-518: The streaming service starting in 2020. On April 20, 2020, WarnerMedia announced HBO Max's launch date as May 27. Later that year on October 23, it was announced that WarnerMedia decided to consolidate the Warner Max label into the Warner Bros. Pictures Group after its chairman, Toby Emmerich , and his development and production team led by Courtenay Valenti of Warner Bros. Pictures, Richard Brener of New Line and Walter Hamada (who oversees DC-based films),

8944-474: The studio's intellectual properties . An animated film based on the Legion of Super-Pets titled DC League of Super-Pets was released on July 29, 2022. It received generally positive reviews from critics. A Christmas-themed spin-off prequel titled Scoob! Holiday Haunt , taking place in the gang's youth, with the actors who portrayed their younger selves reprising, was set for release in 2022 on HBO Max , but

9048-582: The time. Otter Media was transferred in May 2019 to WarnerMedia Entertainment from Warner Bros. to take over the streaming service as Brad Bentley, executive vice president and general manager of direct-to-consumer development, exited the post after six months. Andy Forssell transferred from being the chief operating officer of Otter to replace Bentley as executive vice president and general manager while still reporting to Otter CEO Tony Goncalves, who would lead development. On July 9, 2019, WarnerMedia announced that

9152-438: The unified service launching first in the United States, and rolled out to other markets beginning in late-2023. When announcing the merged service, Zaslav did not immediately indicate whether it would continue to carry the HBO brand. He stated that HBO was one of the "great crown jewels of the company" and would "always be the beacon and the ultimate brand that stands for the best of television quality". In early-December 2022, it

9256-513: The use of hand-drawn frames, and is used in the world of cartoons, movies and anime. Notable studios that specialize in this style include Studio Ghibli , Cartoon Saloon , Nickelodeon Animation Studio , Disney Television Animation , 20th Television Animation , Warner Bros. Animation , Cartoon Network Studios , Titmouse , Ufotable , Studio Chizu and CoMix Wave Films . Stop-motion animation uses objects that are incrementally moved and photographed in order to create an illusion of movement when

9360-504: Was "an opportunity, particularly in this environment". A price hike for the ad-free tier in the U.S. was later announced on January 12, 2023, which saw the price raised by $ 1 to $ 15.99 a month (the yearly plan would be unaffected by this move), effective immediately for new subscribers, while current subscribers would see the price hike starting on February 11, 2023. On March 14, 2022, after Discovery shareholders approved its merger with WarnerMedia, Discovery CFO Gunnar Wiedenfels stated that

9464-400: Was Disney Brothers Animation Studio (now known as Walt Disney Animation Studios ), co-founded by Walt and Roy O. Disney . Started on October 16, 1923, the studio went on to make its first animated short, Steamboat Willie in 1928, to much critical success, though the real breakthrough was in 1937, when the studio was able to produce a full-length animated feature film i.e. Snow White and

9568-608: Was also applied to Netherlands, Poland, France, Monaco and several other regions in 2024. In Germany, Italy and the United Kingdom, the rebrand will be applied in 2025, and in Belgium and the Netherlands the name "HBO Max" was retained with a new Max logo. On October 10, 2018, WarnerMedia announced that it would launch an over-the-top streaming service in late 2019, featuring content from its entertainment brands. The original plan for

9672-536: Was announced that HBO Max would officially launch in May 2020. On January 8, 2020, AT&T announced that Audience , a channel exclusive to subscribers of AT&T-owned television providers such as DirecTV with some original programming, would be sunset on May 22, eventually transitioning to a barker channel for HBO Max. Warner Bros. and HBO Max announced the Warner Max film label on February 5, 2020, which would produce eight to ten mid-budget movies per year for

9776-465: Was announced that it would instead go to video on demand in response to the pandemic. It received mixed reviews from critics. A live-action/animated film based on Tom & Jerry was released internationally on February 11, 2021, and on February 26 in the United States in theaters and HBO Max simultaneously and also debuted the company's new logo to match with the design of the new shield logo that Warner Bros. debuted back in November 2019, and like

9880-405: Was announced that the 1990s series Tiny Toon Adventures would be rebooted for Cartoon Network and HBO Max as Tiny Toons Looniversity , featuring older versions of the characters. Steven Spielberg is expected to return as executive producer. The show was given a two-season order. In February 2021, it was announced that WarnerMedia's international preschool brand Cartoonito would launch in

9984-480: Was cancelled following the merger of WarnerMedia and Discovery, Inc. to form Warner Bros. Discovery in April 2022 by CEO David Zaslav on August 2, 2022, citing cost-cutting measures and a refocus on theatrical films rather than creating projects for streaming. Following the merger, it was announced in August that Allison Abbate would be leaving the studio. On February 9, 2023, it was reported that former DreamWorks Animation chief creative officer Bill Damaschke

10088-428: Was in talks to lead the studio. On May 5, 2023, it was confirmed in a Warner Bros. Discovery earnings call by Zaslav that Damaschke had been hired, and was hard at work with Warner Bros. Pictures Group co-CEOs Michael De Luca and Pamela Abdy on developing a new slate of films. On June 9, 2023, Damaschke announced the rebranding of the division into Warner Bros. Pictures Animation and stated that they planned to follow

10192-441: Was met with heavy backlash from fans, critics, actors, and creators alike. On August 24, 2022, the HBO Max original films House Party (which was pulled from its slate just 17 days before its release) and Evil Dead Rise were both shifted to theatrical releases. WBD later reached licensing deals with the free ad-supported streaming television (FAST) services The Roku Channel and Tubi (owned by Fox Corporation ) in 2023;

10296-511: Was named the service's executive vice president and general manager while still reporting to Otter Media CEO Tony Goncalves, who leads development. Casey Bloys, programming president of HBO, retained oversight of the core HBO service but was not initially involved with Max-exclusive programming. On August 7, 2020, WarnerMedia announced a significant restructuring under new president Jason Kilar , which he described as "leaning into this great moment of change" towards direct-to-consumer services. As

10400-505: Was put to manage the company's entire film output, both theatrical and streaming releases. In July 2022, as a part of a cost-cutting and strategic move following the merger of Discovery, Inc. with WarnerMedia to form Warner Bros. Discovery (WBD), it was reported that HBO Max had ceased new original series development in Central Europe , Nordic Europe , the Netherlands, and Turkey, as well as removed selected international series from

10504-428: Was reported by CNBC via inside sources that multiple names were being considered—including simply "Max". In February 2023, Zaslav revealed during an earnings call that WBD would officially announce the service on April 12. He also announced that WBD would continue operating Discovery+ in conjunction with the service rather than shut it down, stating that it was profitable, and that its subscribers were "very happy with

10608-538: Was reported that multiple Max Original films and HBO series had been quietly removed from the service without prior notice as part of cuts to direct-to-streaming films. The service then wrote off films and series that had underperformed. It was also thought that avoiding payment for residuals played a part. This followed news that had broken the previous day that then-upcoming Max Original films Batgirl and Scoob! Holiday Haunt had been both abruptly cancelled, despite being nearly complete. During an earnings call

10712-503: Was taken by Barbie , with Coyote vs. Acme remaining undated. However, the film was cancelled on November 9, 2023, the studio citing a tax write-off; a similar fate befell the Scoob! prequel Scoob! Holiday Haunt the previous year. This decision, which was not known to the crew until it was completed, was met with backlash, citing that the film had received positive test screenings and interested buyers. However, following extensive backlash,

10816-422: Was taken off the release schedule with Alto Knights taking over its original release date. Warner Bros. Pictures Animation is also collaborating with Dr. Seuss Enterprises to produce musical films based on a series of children's books of Dr. Seuss properties, including film adaptations of both The Cat in the Hat and Oh, the Places You'll Go! . The firm is also developing a spin-off film of The Cat in

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