WQBS-FM (107.7 FM ), branded on-air as Mix 107 , is a radio station broadcasting an Urban Adult Contemporary format. Licensed to Carolina, Puerto Rico , it serves the Puerto Rico area. The station is currently owned by International Broadcasting Corporation.
8-501: WQBS-FM is widely credited as having pioneered the Hurban (short for "Hispanic Urban") radio format. This format mixes English-language rap and R&B with Latin rap, Latin pop and reggaeton. Personalities such as the announcer Luis J. Ortiz "El Coyote" are recognized for their great contribution to this platform since its inception, positioning urban music in Puerto Rico and countries where
16-510: A Spanish Contemporary format. Most of the original personalities have been let go since and the station is no longer bilingual. The only original on-air personality that still remains to this day is Liz Arreola, or Liz de Mega as she is known. Most of the current personalities have been ordered to cease the "Spanglish" act on the air and stick with Spanish. The format has grown to many other cities, including New York WXNY , Los Angeles KXOL , Denver, Miami, and Albuquerque, NM. But more recently,
24-461: A mixture of English and Spanish. The word hurban is a portmanteau of the terms "Hispanic" and "urban." Core artists of the hurban format include Daddy Yankee , Don Omar , Julio Voltio and Tego Calderón . KLOL in Houston, Texas debut LATINO & PROUD as the first Hurban formatted radio station in continental U.S. in late 2004. By 2007, Clear Channel dropped the hurban format and picked up
32-539: A multimedia content hub across the globe. This article about a radio station in Puerto Rico is a stub . You can help Misplaced Pages by expanding it . Hurban Hurban is a radio programming format from radio chain giant iHeartMedia and Senior VP Alfredo Alonso . Hurban radio stations target young Hispanics in the United States, primarily consisting of reggaeton , Latin trap , Latin rap , and Latin dance . Advertisements and DJs are usually presented in
40-540: The format has been replaced in several cities. The list includes Miami, Denver, Albuquerque, Dallas ( KZZA ), and Las Vegas. The new radio format dubbed "hurban" may seem like it is merely another attempt to profit off of the tastes of a particular ethnic group that has a preference for a given type of music, but this is not the case. These pan-Latin radio stations are embracing reggaeton , hip hop and dancehall music, which largely comprise and explicate hurban thoughts and ideas through their lyrics and styles. Nevertheless,
48-437: The scope of this music can be comprehended more thoroughly when we understand the movement as a grassroots attempt that will perhaps bring together the pan-Latino movement in the music industry. In relation to the hurban music movement, there are other means by which Hispanic urbans are being encouraged to represent their ethnic background. Clear Channel Communications , a major broadcasting company, announced in fall 2004 that it
56-449: The signal of this radio arrived. In addition, recently recognized new communicators outside of radio have been added to renew the radio, one of them is Danya Santana, Maiky Backstage and Richie in the House. On June 20, 2024, International Broadcasting Corporation announced a sale of WQBS-FM and other stations to SMD Media Group, a new conglomerate that unite three radio networks converting into
64-452: Was transforming 20 to 25 of its 1,200 stations to Hispanic formats over the subsequent 18 months. Some individuals may have felt disappointed when they realized that one of their favorite radio stations was changed in an effort to accommodate the needs of the hurban audience. Tension between musical genres may also exist in subtle commercial competitions such as these with the potential to affect an individual's prejudices that tend to develop in
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