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40-521: [REDACTED] WCBI-TV (channel 4) is a television station licensed to Columbus, Mississippi , United States, serving the Columbus– Tupelo market as an affiliate of CBS , Fox , and MyNetworkTV . It is owned by Morris Multimedia , which provides certain services to West Point –licensed CW+ affiliate WLOV-TV (channel 27) under a shared services agreement (SSA) with Coastal Television Broadcasting Company. The two stations share studios on 5th Street South in Downtown Columbus; WCBI-TV's transmitter

80-513: A barter in some cases. US 278 U.S. Route 278 ( US 278 ) is a parallel route of US 78 . It currently runs for 1,074 miles (1,728 km) from Hilton Head Island, South Carolina , to Wickes, Arkansas at US 71 / US 59 , passing through five states in the process. Landmarks along its route include the Department of Energy 's Savannah River Site in South Carolina and

120-449: A junction with Highway 275 , the route runs through rural country until Warren , where US 278 almost entirely bypasses the city to the south while US 278B runs downtown, including a brief overlap with US 63B . US 278 has an intersection with US 63 / AR 8 along the southern edge of Warren before serving as the eastern terminus for US 278B. Further east the highway intersects Highway 172 , which gives access to

160-561: A junction with Highway 57 upon entering Ouachita County . In Camden , US 278 intersects Highway 24 before it meets US 278B and US 79B prior to overlapping US 79 . US 278 breaks from US 79 near Harrell Field shortly before entering East Camden . US 278 continues into Calhoun County and Hampton and a junction with US 371 . The east edge of town brings an intersection with Highway 274 as US 278 continues to Harrell and Highway 160 before entering Bradley County . Aside from Banks , where US 278 has

200-469: A local alternative to the national network morning shows. In addition to its main studios, the station operates a Tupelo Bureau on Main Street/ US 278 / MS 6 / MS 178 . On September 16, 2013, both newscasts airing on WCBI-DT2 moved to CW affiliate WCBI-DT3. The station's signal is multiplexed : WCBI-TV shut down its analog signal, over VHF channel 4, on January 24, 2009, due to a transmitter problem. This

240-415: A much shorter wavelength, and thus requires a shorter antenna, but also higher power. North American stations can go up to 5000 kW ERP for video and 500 kW audio, or 1000 kW digital. Low channels travel further than high ones at the same power, but UHF does not suffer from as much electromagnetic interference and background "noise" as VHF, making it much more desirable for TV. Despite this, in

280-419: A pasture off MS 12 just east of Columbus. For the first 23 years of its history, WCBI carried programming from all three major networks—CBS, NBC and ABC . However, it has always been a primary CBS affiliate, except from 1977 to 1979 when it was a primary ABC affiliate; it returned to CBS in anticipation of Meridian station WTOK , which was carried on Columbus cable systems, joining ABC in early 1980. During

320-425: A variety of ways to generate revenue from television commercials . They may be an independent station or part of a broadcasting network , or some other structure. They can produce some or all of their programs or buy some broadcast syndication programming for or all of it from other stations or independent production companies. Many stations have some sort of television studio , which on major-network stations

360-496: Is non-commercial educational (NCE) and considered public broadcasting . To avoid concentration of media ownership of television stations, government regulations in most countries generally limit the ownership of television stations by television networks or other media operators, but these regulations vary considerably. Some countries have set up nationwide television networks, in which individual television stations act as mere repeaters of nationwide programs . In those countries,

400-470: Is broadcast via terrestrial radio waves. A group of television stations with common ownership or affiliation are known as a TV network and an individual station within the network is referred to as O&O or affiliate , respectively. Because television station signals use the electromagnetic spectrum, which in the past has been a common, scarce resource, governments often claim authority to regulate them. Broadcast television systems standards vary around

440-523: Is located in northwestern Clay County . When WCBI signed on-the-air July 13, 1956, it was the first television station in North Mississippi . The station was owned by Birney Imes, Jr., a Columbus businessman and publisher of the Commercial Dispatch newspaper. The station's call letters come from his initials. It had studios in a cement block building surrounded by a group of mobile homes in

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480-792: Is often used for newscasts or other local programming . There is usually a news department , where journalists gather information. There is also a section where electronic news-gathering (ENG) operations are based, receiving remote broadcasts via remote pickup unit or satellite TV . Outside broadcasting vans, production trucks , or SUVs with electronic field production (EFP) equipment are sent out with reporters , who may also bring back news stories on video tape rather than sending them back live . To keep pace with technology United States television stations have been replacing operators with broadcast automation systems to increase profits in recent years. Some stations (known as repeaters or translators ) only simulcast another, usually

520-627: Is paired with US 278, all the way into Thomson . There, US 278 merges with US 78/SR 10 to the South Carolina line. After crossing the Savannah River , US 278 bypasses North Augusta, South Carolina , en route to Beech Island and Johnson Crossroads. It then winds through a corner of the Savannah River Site . The route then continues onward through the towns of Allendale , Fairfax , Hampton , Varnville , Ridgeland , and Hardeeville where it meets I-95 . US 278 shares

560-986: The Charles W. Dean Bridge , which is part of the proposed extension of I-69 . US 82/US 278 goes through Greenville to Leland , where US 278 separates from US 82 at US 61 . US 278 then joins US 61 northward through Cleveland before splitting in Clarksdale . East of Clarksdale, it overlaps Mississippi Highway 6 through Batesville , Oxford , and Pontotoc before reaching Tupelo . At Tupelo, MS 6 separates from US 278 while US 278 overlaps US 45 south to New Wren . From New Wren, US 278 continues east through Amory before entering Alabama . US 278 enters Alabama between Greenwood Springs, Mississippi , and Sulligent, Alabama . As in Georgia, this and all U.S routes are partnered with state routes; however, there are few instances throughout

600-805: The Tennessee-Tombigbee Waterway in eastern Mississippi. There are several universities located along the highway including the Georgia Institute of Technology , the University of Mississippi , Delta State University , and the University of Arkansas at Monticello . US 278 begins at an intersection with US 59 / US 71 in the town of Wickes in southwestern Arkansas. From Wickes, US 278 continues eastward near Gillham Lake to an overlap with US 70 through Dierks . Continuing south, US 278 overlaps Highway 26 for 0.09 miles (0.14 km) at Center Point . Further south

640-405: The broadcast range , or geographic area, that the station is limited to, allocates the broadcast frequency of the radio spectrum for that station's transmissions, sets limits on what types of television programs can be programmed for broadcast and requires a station to broadcast a minimum amount of certain programs types, such as public affairs messages . Another form of television station

680-534: The electricity bill and emergency backup generators . In North America , full-power stations on band I (channels 2 to 6) are generally limited to 100 kW analog video ( VSB ) and 10 kW analog audio ( FM ), or 45 kW digital ( 8VSB ) ERP. Stations on band III (channels 7 to 13) can go up by 5 dB to 316 kW video, 31.6 kW audio, or 160 kW digital. Low-VHF stations are often subject to long-distance reception just as with FM. There are no stations on Channel 1 . UHF , by comparison, has

720-627: The U.S., the Federal Communications Commission (FCC) is taking another large portion of this band (channels 52 to 69) away, in contrast to the rest of the world, which has been taking VHF instead. This means that some stations left on VHF are harder to receive after the analog shutdown . Since at least 1974, there are no stations on channel 37 in North America for radio astronomy purposes. Most television stations are commercial broadcasting enterprises which are structured in

760-688: The Warren Prairie Natural Area just east of the Drew County line. The route continues to Monticello to McGehee , where it meets US 65 . US 278 overlaps US 65 southward for 16 miles (26 km) until they separate in Lake Village . There, US 65 splits off and US 278 overlaps US 82 east to the Mississippi River , where US 82/US 278 crosses into Mississippi. Long-term plans are to move US 278 to

800-498: The completion of Corridor X (Future I-22 ), these two routes also overlapped US 78 between these two towns; eastbound US 78 traveled in the same direction as westbound US 278. In Atlanta, US 278 runs along Donald Lee Hollowell Parkway ( Bankhead Highway ), North Avenue, briefly along Piedmont Road and Ponce de Leon Avenue. Outside the Perimeter , US 278 runs along Covington Highway. In Lithonia, Georgia , at

840-464: The early 1990s, Frank Imes (Birney's son) supervised the renovation of the former Egger's Department Store in downtown Columbus. Live broadcasting began at the new facility on October 25, 1993, with News 4 at 6 . WCBI began broadcasting a full-power digital signal in March 2000 on UHF channel 35. By early September 2002, it was broadcasting three digital signals including CBS in high definition on DT1. On DT2

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880-420: The highest point available in the transmission area, such as on a summit , the top of a high skyscraper , or on a tall radio tower . To get a signal from the master control room to the transmitter, a studio/transmitter link (STL) is used. The link can be either by radio or T1 / E1 . A transmitter/studio link (TSL) may also send telemetry back to the station, but this may be embedded in subcarriers of

920-730: The intersection with Turner Hill Road ( SR 124 ), US 278 merges with I-20 for 15 miles (24 km). It leaves I-20 at exit 90, in Covington, Georgia . US 278 is co-signed with a state route for its entire length in Georgia, as are all U.S. Highways in the state. From the Alabama line into Lithia Springs , it is co-signed with SR 6 . From Lithia Springs through Atlanta, it is merged with US 78/ SR 8 . In Atlanta, US 278 merges further with other highways including SR 10 and US 23 before splitting off at Ponce de Leon Ave. and East Lake Road near Decatur . In Avondale Estates , SR 12

960-514: The late-1950s, it was also briefly affiliated with the NTA Film Network . NBC disappeared from the schedule in 1979 after WTVA (channel 9) in Tupelo expanded its city-grade signal to include Columbus. WCBI continued to carry some ABC programs until 1983 when WVSB (channel 27, now sister station WLOV-TV ) began operations. The station remained in its rural location for more than thirty years. In

1000-400: The local television station has no station identification and, from a consumer's point of view, there is no practical distinction between a network and a station, with only small regional changes in programming, such as local television news . To broadcast its programs, a television station requires operators to operate equipment, a transmitter or radio antenna , which is often located at

1040-419: The main broadcast. Stations which retransmit or simulcast another may simply pick-up that station over-the-air , or via STL or satellite. The license usually specifies which other station it is allowed to carry. VHF stations often have very tall antennas due to their long wavelength , but require much less effective radiated power (ERP), and therefore use much less transmitter power output , also saving on

1080-476: The programmes seen on its owner's flagship station, and have no television studio or production facilities of their own. This is common in developing countries . Low-power stations typically also fall into this category worldwide. Most stations which are not simulcast produce their own station identifications . TV stations may also advertise on or provide weather (or news) services to local radio stations , particularly co-owned sister stations . This may be

1120-501: The route between Ridgeland and Hardeeville with US 17 . Upon reaching Hardeeville, the route heads eastward toward the Atlantic with major new developments lining the spine of the road from Hardeeville through Sun City and Bluffton before crossing over the bridge to Hilton Head Island . US 278 ends at US 278 Business on the southern portion of Hilton Head Island, just outside Sea Pines Plantation . In 1954, US 278

1160-828: The route continues into Nashville . The route overlaps US 371 and later Highway 27 upon entering Nashville. Entering Hempstead County , the highway winds through rural areas to Ozan and Washington , before meeting US 278 Business (US 278B) outside Hope . The highway crosses over Interstate 30 (I-30) shortly after entering the city limits and overlaps Highway 29 and Highway 32 . US 278/AR 29/AR 32 intersect US 67 in east Hope. South of this junction AR 29 splits and US 278/AR 32 continues southeast. Further along this route, AR 32 turns southeast to Willisville and US 278 runs toward Camden . The route intersects Highway 53 in rural Nevada County , overlaps US 371 in Rosston , and has

1200-476: The sale closing on January 14 of the next year. It was the last remaining station of Imes' once-sizable smaller- market broadcasting group. The Commercial Dispatch remains under Imes family ownership to this day. On September 5, 2006, the UPN Mississippi subchannel was relaunched as "My Mississippi", affiliating with MyNetworkTV as part of the merger of UPN and The WB . Thirteen days later on September 18,

1240-672: The same time, South Carolina rerouted the highway in Ridgeland over US 17 and SC 88 . Mississippi and Arkansas extended US 278 westward in 1997 from US 45 in Nettleton, Mississippi , to US 71 in Wickes, Arkansas . The following year, the highway was relocated on Hilton Head Island, South Carolina ; the former routing because US 278 Bus. Alabama relocated US 278 in Gadsden in 2000. Until early 2005, US 278

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1280-465: The state where the state route number is posted. From the Mississippi state line to Guin , US 278 is paired with State Route 118 . From Hamilton to the Georgia state line, US 278 is paired with State Route 74 . US 278 junctions with US 431 at Gadsden . The two routes overlap until they split at Attalla . US 278 overlaps US 43 between Hamilton and Guin . Prior to

1320-549: The subchannel has been broadcast in 4:3 SD . On September 8, 2008, WCBI began producing the area's second prime time newscast on this station called WCBI News at 9 on My MS . It only airs on weeknights for thirty minutes and competes with another prime time show seen for a half-hour on Fox affiliate WLOV-TV (produced Sunday through Friday nights by NBC affiliate WTVA). At some point in time, WCBI added an hour-long extension of its weekday morning show to WCBI-DT2 titled WCBI News Sunrise on My MS , which airs from 7 until 8 and offers

1360-461: The weather subchannel on DT3 was converted to a CW affiliate as "North Mississippi CW". On February 1, 2024, it was announced that the Fox affiliation would move from WLOV to WCBI-DT2 the next day. WLOV would assume WCBI-DT3's CW Plus affiliation. The MyNetworkTV affiliation moved to digital subchannel 4.3 to replace its CW affiliation, and 4.2 was upgraded to Fox's recommended 720p format. Prior to 2024,

1400-455: The world. Television stations broadcasting over an analog system were typically limited to one television channel , but digital television enables broadcasting via subchannels as well. Television stations usually require a broadcast license from a government agency which sets the requirements and limitations on the station. In the United States, for example, a television license defines

1440-485: Was a standard definition UPN channel known on air as "UPN Mississippi" that was the first digital affiliate of the network in the country; the UPN affiliation was previously held by both WLOV and W22BS. A 24-hour local weather station was located on DT3 known on-air as "WCBI WeatherCheck" and provided as part of The Local AccuWeather Channel . In November 2003, Imes Communications sold WCBI to current owner Morris Multimedia with

1480-408: Was extended from Guin, Alabama , to Augusta, Georgia . The extension was routed along US 43 from Guin to Hamilton, Alabama , then over SR 74 to the Georgia state line. In Georgia, US 278 was routed over SR 6 to Atlanta and SR 12 to Augusta. A further extension from Augusta to Jacksonboro, South Carolina , in 1955 was denied by AASHO in 1955. In 1989, US 278

1520-513: Was rerouted through Dallas, Georgia ; the former route through town was redesignated US 278 Byp. AASHTO approved another relocation through Rockmart, Georgia , in 1990; the former route through town became US 278 Bus. A third relocation the following year in Cedartown, Georgia , was also approved. Alabama rerouted a section of US 278 in Guin over a section of SR 118 in 1995. At

1560-674: Was the first regular television service in the world. It was on the air from 22 March 1935, until it was shut down in 1944. The station was named after Paul Gottlieb Nipkow , the inventor of the Nipkow disk . Most often the term "television station" refers to a station which broadcasts structured content to an audience or it refers to the organization that operates the station. A terrestrial television transmission can occur via analog television signals or, more recently, via digital television signals. Television stations are differentiated from cable television or other video providers as their content

1600-479: Was under a month before the original date of the federally-mandated transition from analog broadcasting to digital broadcasting (the original date was February 17; it would later get pushed back to June 12). The station's digital signal remained on its pre-transition UHF channel 35, using virtual channel 4. Television station The Fernsehsender Paul Nipkow ( TV Station Paul Nipkow ) in Berlin , Germany ,

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