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72-818: WPXC-TV (channel 21) is a television station licensed to Brunswick, Georgia , United States, broadcasting the Ion Television network to the Jacksonville, Florida , area. It is the only major commercial station in the Jacksonville market that is licensed in Georgia . The station is owned and operated by the Ion Media subsidiary of the E.   W. Scripps Company , and has studios on Blythe Island Highway/ State Route 303 in southwestern Brunswick; its transmitter

144-623: A barter in some cases. Infomercial An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in

216-765: A call to action , are erroneously called infomercials; when used as an independently produced commercial, they are generally known as DRTV spots or short-form DRTV . Infomercial sponsors often also use shorter spots during regular programming. The products frequently marketed through infomercials at the national level include cleaning products, appliances, food-preparation devices, dietary supplements, alternative health aids, memory improvement courses, books, compilation albums , videos of numerous genres, real estate investment strategies, beauty supplies, baldness remedies, sexual-enhancement supplements, weight-loss programs and products, personal fitness devices, home exercise machines and adult chat lines. Uses for infomercials in

288-488: A " name " adds value in making an introduction. Infomercials particularly exploded in the mid-1990s with motivational and personal development products, and " get-rich-quick scheme "s based on the premise that one could quickly become wealthy by either selling anything through classified ads or through flipping . These were hawked by personalities such as Don Lapre and Carleton H. Sheets , among others. When they first appeared, infomercials were most often scheduled in

360-442: A "closing argument" to his campaign. The combination of these networks reportedly drew a peak audience of over 33 million viewers of the half-hour program, making it the single most watched infomercial broadcast in the history of U.S. television. Aside from blocking viewer choice, reception was not all positive: an NBC reviewer referred to Obama as having a "thin resume". Obama opponent John McCain commented that "No one will delay

432-458: A "paid advertisement for [particular product or service], sponsored by [sponsor]" at the beginning ("following program") and end ("preceding program") of the advertisement and before ordering instructions are displayed. Customer protection advocates recommend buyer beware : study the product and the claims before making a purchase. Many stations and networks normally run their own disclaimers before, during and/or after infomercials. Some mention

504-440: A dialup option. During the financial crisis that lasted from 2007 to 2008, many struggling individual television stations began to devote more of their programming schedules to infomercials, thereby reducing syndication contracts for regular programming. Some stations found that the revenue from infomercial-time sales were higher than those possible through traditional television advertising and syndication sales options. However,

576-490: A form of linear datacasting without the need to interfere with a subscriber's internet bandwidth (or lack thereof if they solely used the machine's dialup connection for updating). The program was listed as Teleworld Paid Program , named for TiVo's corporate name at its founding. Teleworld Paid Program was quietly discontinued at the start of the 2016–17 television season as the company's install base had mostly transitioned to broadband and newer TiVo devices no longer included

648-406: A local level. During the early days of television, many television shows were specifically created by sponsors with the main goal of selling their product, the entertainment angle being a hook to hold audience's attention (this is how soap operas got their name; such shows were sponsored by soap manufacturers). A good example of this is the early children's show The Magic Clown on NBC , which

720-415: A much shorter wavelength, and thus requires a shorter antenna, but also higher power. North American stations can go up to 5000 kW ERP for video and 500 kW audio, or 1000 kW digital. Low channels travel further than high ones at the same power, but UHF does not suffer from as much electromagnetic interference and background "noise" as VHF, making it much more desirable for TV. Despite this, in

792-449: A town hall-like program. Fellow presidential candidate Barack Obama 's 2008 presidential campaign used infomercials extensively, including running a 24-hour channel on Dish Network. One week before the 2008 general election , Obama purchased a 30-minute slot at 8 p.m. Eastern and Pacific Time during primetime on seven major networks ( NBC , CBS , MSNBC , Fox , BET , TV One and Univision (with Spanish subtitles)) to present

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864-425: A variety of ways to generate revenue from television commercials . They may be an independent station or part of a broadcasting network , or some other structure. They can produce some or all of their programs or buy some broadcast syndication programming for or all of it from other stations or independent production companies. Many stations have some sort of television studio , which on major-network stations

936-496: Is non-commercial educational (NCE) and considered public broadcasting . To avoid concentration of media ownership of television stations, government regulations in most countries generally limit the ownership of television stations by television networks or other media operators, but these regulations vary considerably. Some countries have set up nationwide television networks, in which individual television stations act as mere repeaters of nationwide programs . In those countries,

1008-421: Is a compelling story about the product offered. The term infomercial , by 2007, had come to refer to the format, even when used in a live presentation. Infomercials are designed to solicit quantifiable immediate direct response (a form of direct response marketing , not to be confused with direct marketing ); they generally feature between two and four internal commercials of 30 to 120 seconds which invite

1080-468: Is allocated free of charge to political parties according to a formula approved by Parliament, and is available only on broadcast television and radio channels. The Communications Act 2003 prohibits political advertising. Television advertising of pharmacy-only and prescription drugs is also prohibited. Some U.S. televangelists such as Robert Tilton and Peter Popoff buy television time from infomercial brokers representing television stations around

1152-470: Is broadcast via terrestrial radio waves. A group of television stations with common ownership or affiliation are known as a TV network and an individual station within the network is referred to as O&O or affiliate , respectively. Because television station signals use the electromagnetic spectrum, which in the past has been a common, scarce resource, governments often claim authority to regulate them. Broadcast television systems standards vary around

1224-583: Is despite both DirecTV and Dish carrying several infomercial-only and leased access networks which have been criticized by their subscribers. As with other advertising, content is supervised by the Advertising Standards Authority (ASA) and regulated by Ofcom . Advertising rules are written and maintained by the Committees of Advertising Practice (CAP), working closely with the ASA and Ofcom. In

1296-556: Is located in unincorporated southwestern Camden County, Georgia (northwest of Kingsland ). The station was granted a construction permit by the Federal Communications Commission (FCC) on December 28, 1987. The station first signed on the air on April 2, 1990, as WBSG-TV. Originally operating as an independent station , the station became a charter affiliate of The WB upon its launch on January 11, 1995. However, WBSG struggled financially, and on August 2, 1996,

1368-792: Is often used for newscasts or other local programming . There is usually a news department , where journalists gather information. There is also a section where electronic news-gathering (ENG) operations are based, receiving remote broadcasts via remote pickup unit or satellite TV . Outside broadcasting vans, production trucks , or SUVs with electronic field production (EFP) equipment are sent out with reporters , who may also bring back news stories on video tape rather than sending them back live . To keep pace with technology United States television stations have been replacing operators with broadcast automation systems to increase profits in recent years. Some stations (known as repeaters or translators ) only simulcast another, usually

1440-657: The Newsweek used the term infomercial to describe a cookbook whose author was described as "hit No. 1 on the New York Times best-seller list". The Los Angeles Times mediated. Other possible putdowns include informercial-like and infomercial type stuff . The infomercial format has been widely parodied: Others have been done too, and these parodies are an ongoing source of amusement and creativity. The Adult Swim late-night block of cable channel Cartoon Network has often broadcast an anthology of comedy shorts in

1512-625: The Better Business Bureau or a state/local customer protection agency. A "paid programming" bug in a corner of the screen during infomercials, particularly for financial products, is to avoid an exploitation of an "as seen on" claim of endorsement. Some, particularly smaller networks, only use a limited number of trusted advertisers. Considerable FTC scrutiny is also given to results claims and testimonials. Rules controlling endorsements are periodically enhanced to increase customer protection and fill loopholes. Industry organizations such as

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1584-457: The Federal Communications Commission (FCC) on the amount of advertising that could appear during an hour of television did away with these programs, forcing sponsors into the background; however, a few infomercials, mainly those for greatest hits record sets (which could get around the restrictions by devoting much of the airtime to snippets of the songs on the records, which did not count as advertising) and Shop Smith power tools, did exist during

1656-640: The Tampa Bay Devil Rays produced by the team's syndication service, the Rays Television Network. The station also aired NBA games from the Orlando Magic during the 2006–07 season . WPXC lost the broadcast rights to both teams after the teams moved all televised games to regional sports network Fox Sports Florida . The station's signal is multiplexed : On June 12, 2009, WPXC-TV terminated its analog signal, on UHF channel 21, as part of

1728-405: The broadcast range , or geographic area, that the station is limited to, allocates the broadcast frequency of the radio spectrum for that station's transmissions, sets limits on what types of television programs can be programmed for broadcast and requires a station to broadcast a minimum amount of certain programs types, such as public affairs messages . Another form of television station

1800-534: The electricity bill and emergency backup generators . In North America , full-power stations on band I (channels 2 to 6) are generally limited to 100 kW analog video ( VSB ) and 10 kW analog audio ( FM ), or 45 kW digital ( 8VSB ) ERP. Stations on band III (channels 7 to 13) can go up by 5 dB to 316 kW video, 31.6 kW audio, or 160 kW digital. Low-VHF stations are often subject to long-distance reception just as with FM. There are no stations on Channel 1 . UHF , by comparison, has

1872-477: The federally mandated transition from analog to digital television . The station's digital signal remained on its pre-transition UHF channel 24, using virtual channel 21. Television station The Fernsehsender Paul Nipkow ( TV Station Paul Nipkow ) in Berlin , Germany , was the first regular television service in the world. It was on the air from 22 March 1935, until it was shut down in 1944. The station

1944-541: The 1970s that the hard sell "But wait! There's more!" Ginsu ads were being aired on American late-night TV. The Federal Communications Commission lifted the prohibition on program-length advertisements on radio in 1981. Infomercials proliferated in the United States after 1984 when the Federal Communications Commission eliminated regulations that were established in the 1950s and 1960s to govern

2016-544: The 1989, the Satellite Shop was launched as the first UK shopping channel. Shortly afterwards, infomercials began on satellite television, and they became known as teleshopping . Until 2009, the UK permitted neither paid infomercials nor teleshopping on broadcast television. However, in 2009, Ofcom allowed up to three hours of infomercials per day on any channel. Airtime for political messages, known as party political broadcasts ,

2088-501: The 1990s, federal and state customer protection agencies have criticized several prominent infomercial pitchmen, including Kevin Trudeau , Donald Barrett and, to a lesser extent, Matthew Lesko , and also Don Lapre , a salesman notorious for his get-rich-quick schemes . Some were successfully sued. Programs that collect donations or sell via Premium-rate telephone number (900-number) have additional disclosure requirements. In 1992,

2160-504: The Electronic Retailing Association, which represents infomercial marketers, often try to minimize the impact of these rule changes. FTC enforcement has focused on testimonials for publishing "non-typical" and "completely fabricated" customer testimonials used within infomercials. In 2006, the first third-party testimonial verification company was launched, and it now independently pre-validates many testimonials. Since

2232-561: The FCC. During its years as an independent station and later as a WB affiliate, WBSG-TV operated a news department; its local newscasts, branded as NewsCenter 21 with half-hour evening newscasts at 6, 10 and 11 p.m., were targeted at Brunswick and southeast Georgia. After it switched to ABC in December 1996, the station canceled its 10 p.m. newscast as the network began running regular prime time programming during that hour. The news department

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2304-414: The U.S., and even some widely distributed cable networks that are not averse to carrying religious programming . A block of such programming appears weekdays on BET under the umbrella title BET Inspiration (which fully replaced the direct-response variety of infomercials on the channel in 1997). The vast majority of religious programming in the United States is distributed through paid infomercial time;

2376-552: The U.S., the Federal Communications Commission (FCC) is taking another large portion of this band (channels 52 to 69) away, in contrast to the rest of the world, which has been taking VHF instead. This means that some stations left on VHF are harder to receive after the analog shutdown . Since at least 1974, there are no stations on channel 37 in North America for radio astronomy purposes. Most television stations are commercial broadcasting enterprises which are structured in

2448-446: The UK, "admags" (advertisement magazines) were originally a feature of the regional commercial ITV stations from launch in 1955. While very popular, admags were banned in 1963. The word "teleshopping" was coined in 1979 by Michael Aldrich , who invented real-time transaction processing from a domestic television and subsequently installed many systems throughout the UK in the 1980s. This would now be referred to as online shopping . In

2520-604: The United States and Canada during late-night/early morning hours. As stations have found value in airing them at other times, a large portion of infomercial spending occurs in the early morning, daytime, early prime and even prime time periods. There are also all-infomercial networks (such as cable channels Corner Store TV, OnTV4U , Access Television Network and GRTV ) that yield revenue for cable and satellite providers who carry them or fill local programming voids. Some cable carriage contracts were adjusted in 2006. CNBC , which airs only two hours of infomercials nightly during

2592-473: The United States, the strategy of buying prime-time programming slots on major networks has been utilized by political candidates for both presidential and state office to present infomercial-like programs to sell a candidate's merits to the public. Fringe presidential candidate Lyndon LaRouche regularly bought time on CBS and local stations in the 1980s. In the 1990s, Ross Perot also bought network time in 1992 and 1996 to present his presidential policies to

2664-412: The United States, where infomercials were typically shown overnight and early morning (usually 1:00 a.m. to 9:00 a.m.), outside peak prime time hours for commercial broadcasters . Some television stations chose to air infomercials as an alternative to the former practice of signing off , while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during

2736-552: The block. Some refused Weekend Marketplace outright. In September 2014, Weekend Marketplace was replaced in some markets by the E/I-focused Xploration Station . In the United States, the Federal Trade Commission (FTC) requires that any infomercial 15 minutes or longer must disclose to viewers that it is a paid advertisement. An infomercial is required to be "clearly and conspicuously" marked as

2808-505: The business week, sometimes airs nearly 30 hours of infomercials on weekends; from the September–October 2008 financial crisis to early 2017, CNBC had inserted a "paid programming" bug at the top right corner of the screen during all airings of infomercials. In contrast, sister network CNBC World airs international programming rather than any paid programming. When a conventional prime-time two-minute advertising pod has no ads,

2880-550: The commercial content of television. Kevin Harrington , nicknamed the "infomercial godfather", had his first infomercial air in 1985. By 1994, an estimated 91% of all stations had or were airing infomercials. One relatively early question was whether or not infomercials should feature celebrities. Although "how much will it cost" was part of the equation, so was a "highly demonstrable item with obvious features and benefits." Even when experts are used for their endorsement value,

2952-415: The daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $ 200 billion. Washington, D.C. –based National Infomercial Marketing Association

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3024-441: The early 1990s included offering free trials of personal care products such as enhanced plaque removers; an 800-number was used to collect basic marketing information. Major brands (such as Apple , Microsoft and Thermos-Grill2Go ) have used infomercials for their ability to communicate more complicated and in-depth product stories. This practice started in the early 1990s and has increased since. Such advertisers generally eschew

3096-609: The early-morning hours, concealed in program schedules under the title " Infomercials " to provide a false impression that legitimate paid programming had been scheduled in that time slot. Some of these shorts have parodied the cliches of real infomercials, such as Paid Programming (a parody infomercial which begins as one for the fictitious supplement Icelandic UltraBlue, but seamlessly segues into segments promoting other loosely related products and businesses), For-Profit Online University , and Live Forever as You Are Now with Alan Resnick (which parodies self-help programs). In

3168-468: The fees that televangelists pay for coverage on most religious stations are a major revenue stream for those stations, in addition to programming the networks produce themselves. TiVo formerly used paid programming time weekly on the Discovery Channel on early Thursday mornings and Ion Television on early Wednesday mornings to record interactive and video content to be presented to subscribers in

3240-420: The highest point available in the transmission area, such as on a summit , the top of a high skyscraper , or on a tall radio tower . To get a signal from the master control room to the transmitter, a studio/transmitter link (STL) is used. The link can be either by radio or T1 / E1 . A transmitter/studio link (TSL) may also send telemetry back to the station, but this may be embedded in subcarriers of

3312-413: The less reputable trappings of the traditional infomercial business in order to create communication they believe creates a better image of their products, brands and customers. Apple's use of the infomercial medium was immediately discontinued with Steve Jobs ' 1997 return to the helm of the company. Automobile dealerships, attorneys and jewelers are among the types of businesses that air infomercials on

3384-400: The local television station has no station identification and, from a consumer's point of view, there is no practical distinction between a network and a station, with only small regional changes in programming, such as local television news . To broadcast its programs, a television station requires operators to operate equipment, a transmitter or radio antenna , which is often located at

3456-419: The main broadcast. Stations which retransmit or simulcast another may simply pick-up that station over-the-air , or via STL or satellite. The license usually specifies which other station it is allowed to carry. VHF stations often have very tall antennas due to their long wavelength , but require much less effective radiated power (ERP), and therefore use much less transmitter power output , also saving on

3528-526: The market. Allbritton had also signed an agreement to switch the affiliations of its television stations not already affiliated with the network to ABC . WJXX signed on the air on February 9, 1997, taking the ABC affiliation from WJKS (channel 17, now CW affiliate WCWJ ). On that same day, WBSG dropped the WB affiliation and began carrying most of WJXX's schedule with deviations for channel 21's own local newscasts. The switch

3600-474: The market. In addition to the early sign-on, the two stations' combined signal footprint was not nearly as large as those of CBS affiliate WJXT (channel 4, now an independent station) and NBC affiliate WTLV (channel 12). After the FCC legalized television station duopolies on November 15, 1999, Allbritton announced the following day that it would sell WJXX to the Gannett Company , owner of WTLV. WBSG

3672-441: The more common hours infomercials are broadcast (such as the overnight hours). Infomercials were previously a near-permanent staple of Ion Television 's daytime and overnight schedules, but the channel now only carries infomercials in the traditional 3:00-8:00 a.m. ET/PT timeslot emulated by most cable networks. Multichannel providers such as DirecTV had objected to carrying Ion feeds consisting largely of paid programming. This

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3744-533: The move was not licensed until 1996; a few months later, the station was renamed WDVL-LP. WDVL was silent by December 1997, when Paxson Communications purchased the station from original owner Jacksonville Translator, Inc. It returned to the air in April 1998 as WPXJ-LP, temporarily carrying programming from Paxson's infomercial network, the Infomall TV Network (inTV) until the launch of Pax TV on August 31. WPXJ

3816-484: The networks will run a two-minute mini-infomercial at a much lower rate, charging "as little as 5 percent of what a general advertiser would" pay. The New York Times suggested that "the commercial became the show as infomercials ruled the night." A comparison of television listings from 2007 with 1987 verifies that many North American broadcasters began to air infomercials in lieu of syndicated television series reruns and movies, which were formerly staples during

3888-432: The party making the communication or political speech is exaggerating truths or hiding important facts. The New York Times cited a professional in the field as saying that "infomercial companies tend to do well during recessions." The word "infomercial" is a portmanteau of the words " information " and " commercial ". As in any other form of advertisement , the content is a commercial message designed to represent

3960-501: The period when commercial time was restricted. During the 1970s, XETV-TDT  – a Mexican TV station based in Tijuana but serving the San Diego market – ran a one-hour English-language program on Sundays showcasing San Diego-area homes for sale. As a non-USA station, the FCC's maximum number of commercial minutes per hour did not apply to XETV. It was also during

4032-476: The programmes seen on its owner's flagship station, and have no television studio or production facilities of their own. This is common in developing countries . Low-power stations typically also fall into this category worldwide. Most stations which are not simulcast produce their own station identifications . TV stations may also advertise on or provide weather (or news) services to local radio stations , particularly co-owned sister stations . This may be

4104-581: The public. The National Rifle Association (NRA) has aired programs via paid programming time to present their views on issues such as gun control and other issues while appealing to the public to join their organization. Hillary Clinton bought an hour of primetime programming on the Hallmark Channel in 2008 before the Super Tuesday primary elections, and on Texas -based regional sports network FSN Southwest before that state's primary to present

4176-444: The reduced ratings from airing infomercials can have a chain reaction and harm ratings for other programming on the station. A feature-length documentary that chronicles the history of the infomercial is Pitch People . In 2008, Tribune Content Agency and Gemstar-TV Guide / Rovi began to relax the guidelines for listing infomercials within their electronic program guide listings. Previously all infomercials were listed under

4248-489: The station's owner, Coastal Com Inc., entered into a local marketing agreement with the Allbritton Communications Company , set to take effect on September 1; Coastal Com had earlier planned to sell WBSG to Allbritton outright for $ 10 million. Allbritton was planning to sign on Orange Park –licensed WJXX (channel 25), and intended for WBSG to serve as a semi-satellite of WJXX for the northern part of

4320-504: The title Weekend Marketplace . Some local stations utilize Saturday morning slots to air local paid programming that typically sells used cars or real estate, and in other ways rejected infomercials, which were disdained by viewers and Fox affiliates alike: revenue was not shared with affiliates, and no local time for commercials between programs was offered. Some stations used Saturday morning for Educational/Informational (E/I) programming, with infomercials relegated to before or after

4392-593: The title "Paid Programming" (except for exceptions listed below), but now infomercial producers are allowed to submit a title and limited descriptive synopsis (though phone numbers or website addresses remain disallowed) to the listings providers. In January 2009, Fox became the first major broadcast network to carry a regularly scheduled block of paid programming when it discontinued its Saturday morning children's programming after disputes with provider 4Kids Entertainment . Fox gave back three early hours to its affiliates, while retaining two hours for infomercials under

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4464-490: The viewer to call or take other direct action. Many viewers respond with a delayed response, by purchases made at retail outlets. These retail purchases are often the largest response. Using "not sold in stores" is a choice by advertisers who dislike sharing profit with retailers, or who lack the immense resources needed to get into retail channels. In the latter case, direct sales enables later retail distribution. Standalone shorter commercials, 30 to 120 seconds in length with

4536-424: The viewpoints and to serve the interest of the sponsor . Infomercials are often made to closely resemble standard television programs . Some imitate talk shows and try to downplay the fact that the program is a commercial message. A few are developed around storylines and have been called "storymercials". However, most do not have specific TV formats but craft different elements to tell what their creators hope

4608-399: The world. Television stations broadcasting over an analog system were typically limited to one television channel , but digital television enables broadcasting via subchannels as well. Television stations usually require a broadcast license from a government agency which sets the requirements and limitations on the station. In the United States, for example, a television license defines

4680-435: Was created essentially as an advertisement for Bonomo's Turkish Taffy . The first infomercials for a commercial product (a Vitamix blender) were filmed by Cinécraft Productions , a Cleveland , Ohio–based motion picture studio in 1949. The filmed infomercials began appearing on television in 1950. The Hagley Museum and Library has posted online a number of the early Vitamix infomercials. Eventually, limits imposed by

4752-444: Was formed in late 1990; by 1993 "it had more than 200" members committed to standards "with teeth". While the term "infomercial" was originally applied only to television advertising, it is now sometimes used to refer to any presentation (often on video) which presents a significant amount of information in an actual, or perceived, attempt to promote a point of view. When used this way, the term may be meant to carry an implication that

4824-535: Was named after Paul Gottlieb Nipkow , the inventor of the Nipkow disk . Most often the term "television station" refers to a station which broadcasts structured content to an audience or it refers to the organization that operates the station. A terrestrial television transmission can occur via analog television signals or, more recently, via digital television signals. Television stations are differentiated from cable television or other video providers as their content

4896-464: Was not included in the sale. When the sale of WJXX to Gannett was finalized in March 2000, Allbritton made WBSG an affiliate of Pax (a forerunner to Ion Television). The network's parent company, Paxson Communications (now Ion Media Networks), bought the station that September, and changed its call letters to WPXC-TV the following year, to reflect the station's new affiliation. Until September 6, 2013, WPXC-TV

4968-430: Was relayed on a low power fill-in analog translator station , WPXJ-LP (channel 41) in Jacksonville. This station was granted a construction permit to operate on UHF channel 59 on November 12, 1986, under the callsign W59BC. A license to cover was issued on July 29, 1988. The station applied to move to UHF channel 41 and became W41BM in 1992. Although the FCC regarded the station as having immediately changed callsigns,

5040-405: Was shut down in December 1997, when WJXX launched its own news operation and Allbritton transferred most of WBSG's news staff to WJXX (during the stations' first months as an ABC affiliate, the two stations split their simulcast at 6 and 11 p.m., with WBSG continuing its local newscasts while WJXX aired M*A*S*H reruns). During the 2008 season , WPXC aired Major League Baseball games from

5112-539: Was supposed to occur in April 1997. However, when WJKS announced that it would drop the ABC affiliation in February and join The WB, under the callsign WJWB, ABC asked Allbritton to sign on WJXX two months earlier than originally planned. Allbritton heavily invested in the two stations, including building studio facilities on A. C. Skinner Parkway in Jacksonville. However, WBSG and WJXX failed to gain significant ratings traction in

5184-413: Was the only Pax station in the market until WBSG-TV's switch to the network and its subsequent acquisition by Paxson in 2000. The station had a construction permit to flash-cut a digital signal into operation on UHF channel 41, which was never constructed. WPXJ-LP left the air on September 6, 2013, due to the expiration of the lease for its transmitter site; on September 9, 2014, its license was canceled by

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