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Vividh Bharati

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34-539: The Vividh Bharati Service ( VBS ; lit.   ' Diverse Voices ' ) of All India Radio was conceptualized to combat Radio Ceylon in 1967. Due to the Indian Government stopping its short wave relay centers, VBS is only available on the Internet. Vividh Bharati radio channel was launched on 3 October 1957. All the programmes are produced centrally at Vividh Bharati Service, Borivali , Mumbai and up-linked to

68-498: A booster service on the FM band. Some of these transmitters have a power output of 1000 kW (1 MW) or 500 kW. Programs are broadcast to various parts of the world, excluding the Americas, with very good reception quality in the target areas. Each language service includes news, commentary, press reviews, talks on general or cultural topics, feature programs, documentaries, and music from India and

102-482: A network of stations. The News Service Division's Social Media Cell was established on May 20, 2013, and is responsible for delivering AIR news across new media platforms, including websites, Twitter, Facebook, and SMS. Pandit Narendra Sharma Pandit Narendra Sharma (28 February 1913 – 12 February 1989) was an Indian writer, poet and lyricist in Hindi language. He also wrote some songs for Indian Hindi cinema, like

136-827: A new headquarters of the All India Radio in Delhi. The new “Broadcasting House” of AIR at Parliament Street in New Delhi was inaugurated in February 1943. In 1956, All India Radio (AIR) was officially renamed Akashvani , and its headquarters were renamed Akashvani Bhawan . When India became independent in 1947, the All India Radio network consisted of only six stations: Delhi , Bombay , Calcutta , Madras , Lucknow , and Tiruchirappalli . The three radio stations in Lahore , Peshawar , and Dhaka remained in what eventually became Pakistan after

170-754: A phased manner. Advertising on radio is cost effective to advertisers and has the potential to reach rural areas where other mass media is not as prevalent. The service provides entertainment for nearly 15 to 17 hours a day. It presents a mix of film music, skits, short plays and interactive programmes. Some of the popular programmes of Vividh Bharati are 'Sangeet Sarita', 'Bhule Bisre Geet', Hawa Mahal , 'Jaimala', 'Inse Miliye', and 'Chhaya Geet'. New programmes like 'Bioscope Ke Batein', 'Sargam Ke Sitare', 'Celluloid Ke Sitare', 'Sehatnama', ' Hello Farmaish', 'Sakhi Saheli' and 'Aaj Ke Phankaar' were gradually introduced. All India Radio All India Radio ( AIR ), also known as Akashvani ( lit.   ' Voice from

204-464: A small dish receiver unit, which includes a dish antenna installed on the rooftop or a wall facing clear south, with the receiver placed indoors. DTH service is offered on twenty one channels via Insat . Details of the Digital Radio Mondiale (DRM) transmissions and frequencies are as follows: All India Radio launched its news-on-phone service on February 25, 1998, in New Delhi. The service

238-635: Is also referred to as the Commercial Broadcasting Service (CBS). Commercially, it is the most accessible AIR network, particularly popular in Mumbai and other large cities. Vividh Bharati offers a wide range of programs, including news, film music, short plays, music, and comedy. It operates on various mediumwave and FM frequencies in each city. Some programmes broadcast on Vividh Bharati are: The Central Sales Unit (CSU), located in Mumbai, handles

272-574: Is also used to reach neighboring countries. In addition to language-specific broadcasts targeted at particular countries, there is a General Overseas Service that broadcasts in English, offering 8¼ hours of programming daily aimed at a general international audience. The external broadcasts began on October 1, 1939, initiated by the British government to counter Nazi propaganda directed at the Afghan people. Initially,

306-471: Is now Bangladesh , opened in 1939. This station catered to and nurtured the pioneers of Bengali intellectuals. The foremost among them, Natyaguru Nurul Momen , became the trailblazer of the talk show in 1939. He wrote and directed the first modern radio play for this station in 1942. In December 1940, the Standing Finance Committee sanctioned a sum of Rupees 9,30,000 for the establishment of

340-595: Is now available in Chennai, Mumbai, Hyderabad, Indore, Patna, and Bangalore. It can be accessed through subscriber trunk dialing (STD), international direct dialing (ISD), and local calls. Plans are in place to expand the service to 11 additional cities, including Ahmedabad, Bhopal, Guwahati, Gwalior, Jabalpur, Jaipur, Kolkata, Lucknow, Ranchi, and Shimla. The service allows users to listen to live hourly news bulletins in English and Hindi. News in MP3 format can be directly played from

374-1048: Is the Urdu Service to Pakistan, which airs around the clock on DTH ( direct-broadcast satellite ) and on short- and medium-wave for 12¼ hours. The English-language General Overseas Service is broadcast for 8¼ hours daily. During Hajj , special broadcasts in Urdu are beamed to Saudi Arabia. Additionally, AIR is planning to produce programs in the Balochi language. The external services of All India Radio (AIR) are also broadcast to Europe in DRM ( Digital Radio Mondiale ) on 9950 kHz between 17:45 and 22:30 UTC. These transmissions are delivered via high-power transmitters located in Aligarh, Bengaluru, Chennai, Delhi, Gorakhpur, Guwahati, Mumbai, and Panaji on shortwave, and from Jalandhar, Kolkata, Nagpur, Rajkot, and Tuticorin on mediumwave. All India Radio Amritsar plans to launch

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408-499: Is the largest radio network in the world in terms of the number of languages broadcast, the socioeconomic diversity it serves, and the scale of its broadcasting organisation. AIR's domestic service includes 420 stations nationwide, covering nearly 92% of India's geographic area and 99.19% of its population, with programming available in 23 languages and 179 dialects. When the Indian State Broadcasting Service (ISBS)

442-550: The Bombay Presidency Radio Club and other radio clubs. According to an agreement on 23 July 1927, the private Indian Broadcasting Company Ltd (IBC) was authorised to operate two radio stations: the Mumbai station, which began on 23 July 1927, and the Kolkata station, which followed suit on 26 August 1927. The organisation went into liquidation on 1 March 1930. The government took over broadcasting facilities and launched

476-550: The 1960s, the unit has produced over 1,500 plays and maintains a repository of old scripts and productions. The National Programme of Plays, aired by the CDU, is broadcast on the fourth Thursday of each month at 9:30 pm. Each play in this program is produced in 22 Indian languages and broadcast simultaneously by all regional and national network stations. Additionally, the CDU produces Chain Plays, which are half-hour dramas broadcast in succession by

510-705: The Indian State Broadcasting Service (ISBS) on April 1, 1930, initially on an experimental basis for two years. It became a permanent service in May 1932 and was later renamed All India Radio on June 8, 1936. The building was contracted by Sir Sobha Singh . On 1 October 1939, the External Service began with a broadcast in Pashto . It was intended to counter radio propaganda from Germany directed at Afghanistan , Iran , and Arab nations. The Dhaka station in Eastern India, in what

544-553: The Indian population. Over the years, a number prominent people from Hindi cinema have lent their voice to the channel, including, Lata Mangeshkar and actors Raaj Kumar and Amitabh Bachchan (who worked as a radio broadcaster in his early career). Celebrities take part in the popular show "Vishesh Jaimala" to encourage the Indian Army and the BSF soldiers. Today its archives which started

578-547: The Indian way of life through its programs. QSL cards , which are highly sought after by international radio hobbyists, are issued by AIR in New Delhi in response to reception reports of their broadcasts. Direct-to-home (DTH) service is a satellite broadcast service where a large number of radio channels are digitally transmitted over a territory from a high-power satellite. All India Radio broadcasts various national and regional stations, which can be accessed on DD Free Dish . The DTH signals can be received directly at homes using

612-655: The broadcasts were in Pashto , targeting Afghanistan and the North-West Frontier Province . Over time, broadcasts expanded to include languages such as Dari , Persian , Arabic , English, Burmese, Japanese, Chinese, Malay, and French. Currently, the external services broadcast in 16 foreign languages and 11 Indian languages, with a total program output of 70¼ hours per day on medium and shortwave frequencies. Two high-powered FM stations of All India Radio are being installed in Amritsar and Fazilka, Punjab, to complement

646-589: The commercial affairs of AIR. The headquarters of the Regional Deputy Directors General are located in Delhi and Chandigarh (NR), Lucknow and Bhopal (CR), Guwahati (NER), Kolkata (ER), Mumbai and Ahmedabad (WR), and Chennai and Bangalore (SR) All frequencies are in kHz, unless otherwise specified. Most of the channels are also available online. The external services of All India Radio are broadcast in 27 languages to countries outside India via high-power shortwave radio transmissions. Mediumwave

680-598: The current All India Radio station in Mysore . In 1956, Akashvani was adopted as All India Radio's on-air name. With its literal meaning in Sanskrit as "voice from the sky," the name was considered highly fitting for a broadcaster. The suggestion to use Akashvani came from the poet Pandit Narendra Sharma . Broadcasting commenced in June 1923 during the British Raj with programmes by

714-561: The partition. At that time, there were approximately 250,000 radio sets in India. In August 1947, All India Radio hired its first female newsreader, Saeeda Bano , who read the news in Urdu . On October 3, 1957, the Vividh Bharati service was launched by All India Radio to compete with Radio Ceylon . Television broadcasting commenced in Delhi in 1959 under the aegis of AIR, but was split off from

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748-960: The programs broadcast from transmitters in Jalandhar, New Delhi, Chandigarh, and Mumbai. These stations aim to improve broadcast services, particularly during unfavorable weather conditions, in the border regions of Punjab. Today, the External Services Division of All India Radio broadcasts 57 transmissions daily, offering nearly 72 hours of programming that reaches over 108 countries in 27 languages. Of these, 15 are foreign languages and 12 are Indian. The foreign languages include Arabic, Baluchi, Burmese, Chinese, Dari, French, Indonesian, Persian, Pushtu, Russian, Sinhala, Swahili, Thai, Tibetan, and English (General Overseas Service). The Indian languages are Bengali, Gujarati, Marathi, Konkani, Kashmiri, Hindi, Kannada, Malayalam, Nepali, Punjabi, Saraiki, Sindhi, Tamil, Telugu, and Urdu. The longest daily broadcast

782-509: The radio network as Doordarshan on 1 April 1976. FM broadcasting began on 23 July 1977 in Chennai , and expanded during the 1990s. Deccan Radio (Nizam Radio 1932) , the first radio station in the princely Hyderabad State (now Hyderabad ), went live on 3 February 1935. It was launched by Mir Osman Ali Khan , the seventh Nizam of Hyderabad, boasting of a transmitting power of 200 Watts . On 1 April 1950, after Operation Polo , Deccan Radio

816-521: The record of film, Yehudi Ki Beti in 1933, has 22,000 ghazals , geets and Hindi film songs . The station celebrated its fiftieth anniversary on 2 October 2007. Commercials were introduced initially in the Vividh Bharati Service in 1957 on an experimental basis. Realising the role of advertising in accelerating the social and material progress of the country, commercials were extended to primary channels including FM and local radio stations in

850-481: The satellite. 40 Vividh Bharati stations across the country down-link these programmes through captive earth stations provided at each of these AIR stations. Some local programme windows are also provided at these stations to give regional flavour to the listeners. Vividh Bharati is also broadcast on DD Direct Plus, the state owned DTH platform. The 40 Vividh Bharati stations are known as Commercial Broadcasting Service Stations and are located at major cities covering 97% of

884-414: The singer used to address him as her father while she was addressed as his daughter. In a documentary on Lata Mangeshkar produced and directed by Nasreen Munni Kabir for Britain's Channel 4 the singer has confessed that she learned a lot from pandithji and could negotiate many difficulties of life based on his advice. He published Abyudhay newspaper in 1934. His first Hindi film was Hamari Baat (1943). He

918-472: The site, with filenames time-stamped for easy reference. All India Radio's news bulletins are available in nine regional languages: Tamil, Kannada, Gujarati, Bengali, Marathi, North East languages, Punjabi, Telugu, and Urdu. All India Radio (AIR) has a long tradition of broadcasting documentary features, which have garnered significant interest, particularly in countries like India, Iran, South Korea, and Malaysia. The most prominent broadcaster of English features

952-607: The sky ' or ' Oracle ' ), is India's state-owned public radio broadcaster . Founded in 1936 , it operates under the Ministry of Information and Broadcasting and is one of the two divisions of Prasar Bharati . Headquartered at the Akashvani Bhavan in New Delhi, it houses the Drama Section, FM Section, and National Service. It also serves as the home of the Indian television station Doordarshan Kendra. All India Radio

986-519: The target region. Most of these programs originate from New Broadcasting House on Parliament Street in New Delhi, with some originating from SPT Bengaluru, Chennai, Hyderabad, Jalandhar, Kolkata, HPT Malad Mumbai, Thiruvananthapuram, and Tuticorin. The External Services Division of All India Radio (AIR) serves as a vital link between India and the rest of the world, particularly in countries with significant Indian diaspora . It broadcasts India's perspective on national and international matters and showcases

1020-614: The title song for Satyam Shivam Sundaram (1979), for which he also received a Filmfare Award nomination for Best Lyricist . Pandit Narendra Sharma was born in Jahangirpur near Proposed International Airport Jewer, Greater Noida , District Gautam Buddh Nagar Uttar Pradesh in the National Capital Region . He did his undergraduate program and M.A in English Literature at Allahabad University . Lata Mangeshkar

1054-450: Was Melville de Mellow , while Shiv Sagar Mishra was renowned for his Hindi features. This format has been revived by AIR producers across India due to its flexibility, relatively low production cost, messaging potential, and creative possibilities. All India Radio's Central Drama Unit (CDU) is responsible for the national broadcast of plays. The plays produced by the CDU are translated and produced by regional stations. Since its inception in

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1088-440: Was founder of Vividh Bharati Seva of All India Radio. He is best known for composing the title track to Raj Kapoor 's Satyam Shivam Sundaram. The philosophical lyrics weave a message about beauty, truth, and their divinity. He received his first Filmfare Award nomination for the popularity and complexity of this song. Sharma wrote for more than hundred films and worked with almost all major music directors and singers. He

1122-405: Was renamed to All India Radio, Rabindranath Tagore rechristened it Akashvani, the voice that comes over from the skies , in a poem penned for the inauguration of Kolkata 's shortwave service. The term Akashvani was also used in the context of radio by M. V. Gopalaswami in 1936 when he established India’s first private radio station at his residence, "Vittal Vihar," located about 200 yards from

1156-402: Was taken over by the Indian Government, and in 1956, it was merged with All India Radio. Thereafter, it has been known as AIR-Hyderabad (100 kW). AIR offers a variety of services in multiple languages, each catering to different regions across India. Vividh Bharati , launched in 1957, is one of the most well-known services of All India Radio. Its name roughly translates to "Diverse Indian" and

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