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95-462: UIQ was the result of 'Quartz', a user interface for pen PDAs that was one of the three provisional interfaces that were designed by Symbian Ltd. The first three Quartz phones never made it to market, including Psion 's "Odin" in a joint venture with Motorola , which was cancelled in January 2001, causing Psion's shares to deteriorate. Engineers thereafter created a lighter version of the software which

190-419: A CompactFlash slot or a combination of the two. Although designed for memory, Secure Digital Input/Output (SDIO) and CompactFlash cards were made available that provided peripheral accessories like Wi-Fi or digital cameras to devices with software support. Some PDAs also have a USB port, mainly for USB flash drives . Some PDAs use microSD cards, which are electronically compatible with SD cards, but have

285-451: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of

380-529: A calculator , and some sort of memo (or "note") program. PDAs with wireless data connections also typically include an email client and a Web browser, and may or may not include telephony functionality. Many of the original PDAs, such as the Apple Newton and Palm Pilot , featured a touchscreen for user interaction, having only a few buttons—usually reserved for shortcuts to often-used programs. Some touchscreen PDAs, including Windows Mobile devices, had

475-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became

570-526: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and

665-504: A PDA with digital cellphone functionality, the 9000 Communicator . Another early entrant in this market was Palm , with a line of PDA products which began in March 1996. Palm would eventually be the dominant vendor of PDAs until the rising popularity of Pocket PC devices in the early 2000s. By the mid-2000s most PDAs had morphed into smartphones as classic PDAs without cellular radios were increasingly becoming uncommon. A typical PDA has

760-514: A PDA, reducing the number of textbooks students were required to carry. Brighton and SUSSEX Medical School in the UK was the first medical school to provide wide scale use of PDAs to its undergraduate students. The learning opportunities provided by having PDAs complete with a suite of key medical texts were studied with results showing that learning occurred in context with timely access to key facts and through consolidation of knowledge via repetition. The PDA

855-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of

950-415: A boom in the 1990s and 2000s, PDA's were mostly displaced by the widespread adoption of more highly capable smartphones , in particular those based on iOS and Android in the late 2000's, and thus saw a rapid decline. A PDA has an electronic visual display . Most models also have audio capabilities, allowing usage as a portable media player , and also enabling many of them to be used as telephones. By

1045-477: A decade. In the 1990s, Apple lost considerable market share in the personal computer industry to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over

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1140-490: A detachable stylus to facilitate making selections. The user interacts with the device by tapping the screen to select buttons or issue commands, or by dragging a finger (or the stylus) on the screen to make selections or scroll. Typical methods of entering text on touchscreen PDAs include: Despite research and development projects, end-users experienced mixed results with handwriting recognition systems. Some found it frustrating and inaccurate, while others were satisfied with

1235-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of

1330-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled

1425-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by

1520-576: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition

1615-469: A much smaller physical size. While early PDAs connected to a user's personal computer via serial ports and other proprietary connections , later models connect via a USB cable. Older PDAs were unable to connect to each other via USB , as their implementations of USB did not support acting as the "host". Some early PDAs were able to connect to the Internet indirectly by means of an external modem connected via

1710-790: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize

1805-502: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned

1900-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280   million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3   billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as

1995-402: A touchscreen for navigation, a memory card slot for data storage, and IrDA , Bluetooth and/or Wi-Fi . However, some PDAs may not have a touchscreen , using soft keys , a directional pad, and a numeric keypad or a thumb keyboard for input. To have the functions expected of a PDA, a device's software typically includes an appointment calendar , a to-do list , an address book for contacts,

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2090-473: A touchscreen or small-scale keyboard was slower than a full-size keyboard. Transferring data to a PDA via the computer was, therefore, a lot quicker than having to manually input all data on the handheld device. Most PDAs come with the ability to synchronize to a computer. This is done through synchronization software provided with the handheld, or sometimes with the computer's operating system. Examples of synchronization software include: These programs allow

2185-414: Is a list of smartphones that have been announced/confirmed as running the newer UIQ 3.x platform. PDA-style design (similar to a handheld computer) Hybrid PDA/Phone design (Candy-bar phone with Touchscreen Display) Slider design Personal digital assistant A personal digital assistant ( PDA ) is a multi-purpose mobile device which functions as a personal information manager. Following

2280-792: Is a rebadged BenQ P31, and was only released in the Asia-Pacific region. Sony Ericsson bought UIQ Technology in November 2006, and the next year, Motorola bought half of it. After the creation of the Symbian Foundation and its favouring of S60 as their user interface of choice, UIQ's future was uncertain, as it could no longer develop the software for the Symbian operating system. Many Motorola UIQ devices planned for 2009 were cancelled, including Motorola Razr3 , codenamed "Ruby". UIQ Technology filed for bankruptcy in January 2009, which effectively ended

2375-525: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and

2470-398: Is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company has a large following and enjoys a high level of brand loyalty . Apple Computer Company

2565-582: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during

2660-500: The Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over

2755-506: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for

2850-527: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler

2945-518: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which

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3040-475: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X

3135-512: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of

3230-628: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set

3325-523: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for

3420-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of

3515-414: The 1990's to 2006, typically had an IrDA ( infrared ) port allowing short-range, line-of-sight wireless communication. Few later models used this technology, as it had been supplanted by Bluetooth and Wi-Fi. IrDA allows communication between two PDAs, or between a PDA and any device with an IrDA port or adapter. Some contemporary printers have IrDA receivers, allowing IrDA-equipped PDAs to print to them, if

3610-547: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple

3705-530: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be

3800-471: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple

3895-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched

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3990-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5   million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after

4085-731: The PDA and Google's servers. RIM sells BlackBerry Enterprise Server to corporations so that corporate BlackBerry users can wirelessly synchronize their PDAs with the company's Microsoft Exchange Server , IBM Lotus Domino , or Novell GroupWise servers. Email, calendar entries, contacts, tasks, and memos kept on the company's server are automatically synchronized with the BlackBerry. The most common operating systems pre-installed on PDAs are: Other, rarely used operating systems: Some PDAs include Global Positioning System (GPS) receivers. Other PDAs are compatible with external GPS-receiver add-ons that use

4180-705: The PDA directly, using a cable, or may use wireless technology such as infrared or Bluetooth to connect to the PDA. Newer PDAs, such as the HTC HD2 , Palm Pre , Pre Plus , Pixi , and Pixi Plus , as well as devices running the Android operating system, include more advanced forms of touchscreen that can register multiple touches simultaneously. These " multi-touch " displays allow for more sophisticated interfaces using various gestures entered with one or more fingers. Although many early PDAs did not have memory card slots, later models had either some form of Secure Digital (SD) slot,

4275-458: The PDA manufacturers (for example, GoldMine and IBM Lotus Notes ). Some PDAs can synchronize some or all of their data using their wireless networking capabilities, rather than having to be directly connected to a personal computer via a cable. Devices running Palm's webOS or Google's Android operating system primarily sync with the cloud . For example, if Gmail is used, information in contacts, email, and calendars can be synchronized between

4370-521: The PDA to be synchronized with a personal information manager, which may be part of the computer's operating system, provided with the PDA, or sold separately by a third party. For example, the RIM BlackBerry came with RIM's Desktop Manager program, which can synchronize to both Microsoft Outlook and ACT!. Other PDAs come only with their own proprietary software. For example, some early Palm OS PDAs came only with Palm Desktop, while later Palm PDAs—such as

4465-432: The PDA's operating system supports it. Universal PDA keyboards designed for these older PDAs use infrared technology, due to cost and a lack of wireless interference. Most PDAs can synchronize their data with applications on a user's computer, allowing the user to update contact, schedule, or other information on their computer, using software such as Microsoft Outlook or ACT! , and have that same data transferred to

4560-648: The PDA's GPS functions can be used for navigation. Underwater divers can use PDAs to plan breathing gas mixtures and decompression schedules using software such as "V-Planner". Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne ,

4655-927: The PDA's processor and screen to display location information. PDAs with GPS functionality can be used for automotive navigation. Integrated PDA's were fitted as standard on new cars throughout the 2000's. PDA-based GPS can also display traffic conditions, perform dynamic routing, and show known locations of roadside mobile radar guns. TomTom , Garmin , and iGO offered GPS navigation software for PDAs. Some businesses and government organizations rely upon rugged PDAs, sometimes known as enterprise digital assistants (EDAs) or mobile computers , for mobile data applications. These PDAs have features that make them more robust and able to handle inclement weather, jolts, and moisture. EDAs often have extra features for data capture, such as barcode readers , radio-frequency identification (RFID) readers, magnetic stripe card readers, or smart card readers. These features are designed to facilitate

4750-615: The PDA's serial port or "sync" connector, or directly by using an expansion card that provided an Ethernet port. Most PDAs use Bluetooth, a popular wireless protocol for mobile devices. Bluetooth can be used to connect keyboards, headsets, GPS receivers , and other nearby accessories. It is also possible to transfer files between PDAs that have Bluetooth. Many PDAs have Wi-Fi wireless network connectivity and can connect to Wi-Fi hotspots. All smartphones, and some other PDAs, can connect to Wireless Wide Area Networks, such as those provided by cellular telecommunications companies. Older PDAs, from

4845-513: The PDA—or transfer updated information from the PDA back to the computer, eliminating the need for the user to update their data in two places. Synchronization also prevents the loss of information stored on the device if it is lost, stolen, or destroyed. When the PDA is repaired or replaced, it can be "re-synced" with the computer, restoring the user's data. Some users found that data input was quicker on their computer than on their PDA since text input via

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4940-637: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in

5035-490: The Symbian/UIQ SDK . All UIQ-based phones (2.x and 3.x) also support Java applications. UIQ phones employ touch screens with a resolution of 208×320 pixels (UIQ 1.x & 2.x) and 240×320 (UIQ 3.x). Depending on the phone, the color depth is 12-bit (4096 colors), 16-bit (65536 colors), 18-bit (262144 colors), and 24-bit (16,777,216 colors) on some newer phones. For developers, the significant items are: The following

5130-495: The Treo 650—have the ability to sync to Palm Desktop or Microsoft Outlook. Microsoft's ActiveSync and Windows Mobile Device Center only synchronized with Microsoft Outlook or a Microsoft Exchange server. Third-party synchronization software was also available for some PDAs from companies like CommonTime and CompanionLink . Third-party software can be used to synchronize PDAs to other personal information managers that are not supported by

5225-615: The UIQ platform. Sony Ericsson moved on to Windows Mobile and the open source Symbian from the Symbian Foundation, whilst Motorola adopted Google's Android software. UIQ 3.3 was the last version of the platform, based upon Symbian OS v9.3. Developers that developed on the UIQ 3.x platform had a much better story than with previous releases, since all UIQ 3.x phones were served by a single, core SDK . Native applications can be written in C++ using

5320-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which

5415-456: The company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04   billion in FY 2024. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer,

5510-671: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on

5605-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named

5700-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of

5795-450: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as

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5890-451: The early 2000s, nearly all PDA models had the ability to access the Internet, intranets or extranets via Wi-Fi or Wireless WANs , and since then generally included a web browser . Sometimes, instead of buttons, later PDAs employ touchscreen technology. The first PDA, the Organiser , was released in 1984 by Psion , followed by Psion's Series 3 , in 1991. The latter began to resemble

5985-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing

6080-509: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,

6175-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,

6270-470: The first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he was unaware of the coincidental mark of the beast in

6365-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered

6460-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,

6555-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed

6650-557: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that

6745-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118   million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,

6840-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in

6935-481: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in

7030-589: The more familiar PDA style, including a full keyboard. The term PDA was first used on 7 January 1992 by Apple Inc. CEO John Sculley at the Consumer Electronics Show in Las Vegas , Nevada , referring to the Apple Newton . In 1994, IBM introduced the first PDA with analog cellular phone functionality, the IBM Simon , which can also be considered the first smartphone. Then in 1996, Nokia introduced

7125-456: The most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 , is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 ,

7220-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He

7315-474: The next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as the iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he

7410-486: The number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during

7505-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,

7600-448: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had

7695-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at

7790-535: The quality of the recognition. Touchscreen PDAs intended for business use, such as the BlackBerry and Palm Treo , usually also offer full keyboards and scroll wheels or thumbwheels to facilitate data entry and navigation. Many touchscreen PDAs support some form of external keyboard as well. Specialized folding keyboards, which offer a full-sized keyboard but collapse into a compact size for transport, were made available for many models. External keyboards may attach to

7885-432: The use of these devices to scan product or item codes. Typical applications include: PDAs and handheld devices were allowed in many classrooms for digital note-taking. Students could spell-check, modify, and amend their class notes on a PDA. Some educators distributed course material through the Internet or infrared file-sharing functions of the PDA. Textbook publishers released e-books , which can be uploaded directly to

7980-559: Was an important addition to the learning ecology rather than a replacement. Software companies also developed PDA programs to meet the instructional needs of educational institutions, such as dictionaries, thesauri , word processing software, encyclopedias, webinars and digital lesson planners. PDAs were used by music enthusiasts to play a variety of music file formats. Many PDAs include the functionality of an MP3 player. Road rally enthusiasts can use PDAs to calculate distance, speed, and time. This information may be used for navigation, or

8075-473: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley

8170-454: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to

8265-475: Was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received the full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted

8360-587: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased

8455-576: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at

8550-493: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;

8645-588: Was presented in 2002, and first shipped that year with Sony Ericsson P800 . Sony Ericsson was the main OEM using the UIQ platform in its products. Motorola also developed some products using UIQ, but abandoned the platform in 2004 in favour of Linux , along with its stake in Symbian Ltd. In 2007, Motorola returned to UIQ with the launch of Motorola RIZR Z8 . Nokia , which was using the competing Series 60 (later S60) platform, created one UIQ device called Nokia 6708, which

8740-577: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed

8835-590: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced

8930-416: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple

9025-509: Was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as the iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for

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