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Universal 2nd Factor

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Universal 2nd Factor ( U2F ) is an open standard that strengthens and simplifies two-factor authentication (2FA) using specialized Universal Serial Bus (USB) or near-field communication (NFC) devices based on similar security technology found in smart cards . It is succeeded by the FIDO2 Project , which includes the W3C Web Authentication ( WebAuthn ) standard and the FIDO Alliance 's Client to Authenticator Protocol 2 (CTAP2).

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79-613: While initially developed by Google and Yubico , with contribution from NXP Semiconductors , the standard is now hosted by the FIDO Alliance. While time-based one-time password (TOTPs) (e.g. 6-digit codes generated on Google Authenticator) were a significant improvement over SMS-based security codes, a number of security vulnerabilities were still possible to exploit, which U2F sought to improve. Specifically: In terms of disadvantages, one significant difference and potential drawback to be considered regarding hardware-based U2F solutions

158-505: A public company via an initial public offering, listing the company on the Nasdaq Global Select Market under the ticker symbol GOOG. At that time Page, Brin and Schmidt agreed to work together at Google for 20 years, until the year 2024. The company offered 19,605,052 shares at a price of $ 85 per share. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse , underwriters for

237-508: A $ 250,000 investment. Google received money from two other angel investors in 1998: Amazon.com founder Jeff Bezos , and entrepreneur Ram Shriram . Page and Brin had first approached Shriram, who was a venture capitalist, for funding and counsel, and Shriram invested $ 250,000 in Google in February 1998. Shriram knew Bezos because Amazon had acquired Junglee, at which Shriram was the president. It

316-575: A WebAuthn-only authenticator . Some authenticators support both U2F and WebAuthn while some WebAuthn clients support keys created via the legacy U2F API. Google Google LLC ( / ˈ ɡ uː ɡ əl / GOO -gəl ) is an American-based multinational corporation and technology company focusing on online advertising , search engine technology, cloud computing , computer software , quantum computing , e-commerce , consumer electronics , and artificial intelligence (AI). It has been referred to as "the most powerful company in

395-497: A chief executive officer, which had been made verbally during investment negotiations. Eric was not initially enthusiastic about joining Google either, as the company's full potential had not yet been widely recognized at the time, and as he was occupied with his responsibilities at Novell where he was CEO. As part of him joining, Eric agreed to buy $ 1 million of Google preferred stocks as a way to show his commitment and to provide funds Google needed. On August 19, 2004, Google became

474-451: A citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine Baidu . Eventually, they changed the name to Google ; the name of the search engine was a misspelling of the word googol , a very large number written 10 (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information. Google

553-673: A community of major web players and publishers to establish a MediaWiki wiki that seeks to document open web standards called the WebPlatform and WebPlatform Docs. In January 2013, Beihang University became the Chinese host. In 2022 the W3C WebFonts Working Group won an Emmy Award from the National Academy of Television Arts and Sciences for standardizing font technology for custom downloadable fonts and typography for web and TV devices. On 1 January 2023, it reformed as

632-461: A larger percentage of control over the company to themselves. Larry and Sergey however insisted on taking investments from both. Both venture companies finally agreed to investing jointly $ 12.5 million each due to their belief in Google's great potential and through the mediation of earlier angel investors Ron Conway and Ram Shriram who had contacts in the venture companies. In March 1999, the company moved its offices to Palo Alto, California , which

711-476: A meeting with Page and Brin and his Granite co-founder Andy Bechtolsheim. The meeting was set for 8 a.m. at the front porch of David's home in Palo Alto and it had to be brief because Andy had another meeting at Cisco, where he now worked after the acquisition, at 9 a.m. Andy briefly tested a demo of the website, liked what he saw, and then went back to his car to grab the check. David Cheriton later also joined in with

790-428: A memo throughout the company that argued bias and " Google's Ideological Echo Chamber " clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions. Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace", and he

869-410: A monopoly on the market harming publishers, advertisers, and consumers. In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records. Even with

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948-1093: A multitude of products and services beyond Google Search , many of which hold dominant market positions. These products address a wide range of use cases, including email ( Gmail ), navigation and mapping ( Waze , Maps and Earth ), cloud computing ( Cloud ), web navigation ( Chrome ), video sharing ( YouTube ), productivity ( Workspace ), operating systems ( Android ), cloud storage ( Drive ), language translation ( Translate ), photo storage ( Photos ), videotelephony ( Meet ), smart home ( Nest ), smartphones ( Pixel ), wearable technology ( Pixel Watch and Fitbit ), music streaming ( YouTube Music ), video on demand ( YouTube TV ), AI ( Google Assistant and Gemini ), machine learning APIs ( TensorFlow ), AI chips ( TPU ), and more. Discontinued Google products include gaming ( Stadia ), Glass , Google+ , Reader , Play Music , Nexus , Hangouts , and Inbox by Gmail . Google's other ventures outside of internet services and consumer electronics include quantum computing ( Sycamore ), self-driving cars ( Waymo , formerly

1027-599: A new edition or level of the recommendation. Additionally, the W3C publishes various kinds of informative notes which are to be used as references. Unlike the Internet Society and other international standards bodies, the W3C does not have a certification program. The W3C has decided, for now, that it is not suitable to start such a program, owing to the risk of creating more drawbacks for the community than benefits. In January 2023, after 28 years of being jointly administered by

1106-472: A popular U2F hardware security token. The method required physical access to the key for several hours, several thousand euros-worth of equipment, and was destructive to the plastic case of the key. The attackers concluded that the difficulty of the attack meant that people were still safer to use the keys than not. The attack was possible due to a vulnerability in the A700X microchip made by NXP Semiconductors , which

1185-456: A public-interest 501(c)(3) non-profit organization . W3C develops technical specifications for HTML5 , CSS , SVG , WOFF , the Semantic Web stack , XML , and other technologies. Sometimes, when a specification becomes too large, it is split into independent modules that can mature at their own pace. Subsequent editions of a module or specification are known as levels and are denoted by

1264-474: A research project by Larry Page and Sergey Brin while they were both PhD students at Stanford University in California. The project initially involved an unofficial "third founder", Scott Hassan , the original lead programmer who wrote much of the code for the original Google Search engine, but he left before Google was officially founded as a company; Hassan went on to pursue a career in robotics and founded

1343-574: A service which searches the text found in books in its database and shows limited previews or and the full book where allowed. Google expanded its search services to include shopping (launched originally as Froogle in 2002), finance (launched 2006), and flights (launched 2011). Google generates most of its revenues from advertising. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. Forty-six percent of this profit

1422-576: A set of core principles and components that are chosen by the consortium. It was originally intended that CERN host the European branch of W3C; however, CERN wished to focus on particle physics , not information technology . In April 1995, the French Institute for Research in Computer Science and Automation became the European host of W3C, with Keio University Research Institute at SFC becoming

1501-1005: A third in December affecting the entire suite of Google applications. All three outages were resolved within hours. In 2021, the Alphabet Workers Union was founded, composed mostly of Google employees. In January 2021, the Australian Government proposed legislation that would require Google and Facebook to pay media companies for the right to use their content. In response, Google threatened to close off access to its search engine in Australia. In March 2021, Google reportedly paid $ 20 million for Ubisoft ports on Google Stadia. Google spent "tens of millions of dollars" on getting major publishers such as Ubisoft and Take-Two to bring some of their biggest games to Stadia. In April 2021, The Wall Street Journal reported that Google ran

1580-462: A working draft (WD) for review by the community. A WD document is the first form of a standard that is publicly available. Commentary by virtually anyone is accepted, though no promises are made with regard to action on any particular element commented upon. At this stage, the standard document may have significant differences from its final form. As such, anyone who implements WD standards should be ready to significantly modify their implementations as

1659-453: A years-long program called "Project Bernanke" that used data from past advertising bids to gain an advantage over competing for ad services. This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December. In September 2021, the Australian government announced plans to curb Google's capability to sell targeted ads, claiming that the company has

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1738-471: Is also used in security tokens made by Feitian and Yubico , meaning that those tokens are also vulnerable. The vulnerability was responsibly disclosed to the affected manufacturers so that it might be fixed in future products. U2F security keys are supported by Google Chrome since version 38, Firefox since version 57 and Opera since version 40. U2F security keys can be used as an additional method of two-step verification on online services that support

1817-403: Is done by external experts in the W3C's various working groups. The Consortium is governed by its membership. The list of members is available to the public. Members include businesses, nonprofit organizations, universities, governmental entities, and individuals. Membership requirements are transparent except for one requirement: An application for membership must be reviewed and approved by

1896-432: Is home to several prominent Silicon Valley technology start-ups. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. In June 2000, it was announced that Google would become the default search engine provider for Yahoo! , one of

1975-555: Is now endorsed by the W3C, indicating its readiness for deployment to the public, and encouraging more widespread support among implementors and authors. Recommendations can sometimes be implemented incorrectly, partially, or not at all, but many standards define two or more levels of conformance that developers must follow if they wish to label their product as W3C-compliant. A recommendation may be updated or extended by separately-published, non-technical errata or editor drafts until sufficient substantial edits accumulate for producing

2054-401: Is that unlike with TOTP shared-secret methods, there is no possibility of "backing up" recovery codes or shared secrets. If a hardware duplicate or alternative hardware key is not kept and the original U2F hardware key is lost, no recovery of the key is possible (because the private key exists only in hardware). Therefore, for services that do not provide any alternative account recovery method,

2133-562: Is the version of a standard that has passed the prior two levels. The users of the standard provide input. At this stage, the document is submitted to the W3C Advisory Council for final approval. While this step is important, it rarely causes any significant changes to a standard as it passes to the next phase. This is the most mature stage of development. At this point, the standard has undergone extensive review and testing, under both theoretical and practical conditions. The standard

2212-570: Is what allowed them to open up their original shop in Menlo Park, California . Craig Silverstein , a fellow PhD student at Stanford, was hired as the first employee. After some additional, small investments through the end of 1998 to early 1999, a new $ 25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital . Both firms were initially reticent about investing jointly in Google, as each wanted to retain

2291-561: The EU Court of Justice , based in Europe, would also find that Google held an illegal monopoly, in this case with regards to its shopping search, and could not avoid paying a €2.4 billion fine. The EU Court of Justice found that Google's treatment of rival shopping searches, which the court referred to as "discriminatory", was in violation of the Digital Markets Act . In October 2024, Google

2370-615: The Google Self-Driving Car Project ), smart cities ( Sidewalk Labs ), and transformer models ( Google DeepMind ). Google Search and YouTube are the two most-visited websites worldwide followed by Facebook and X (formerly known as Twitter). Google is also the largest search engine , mapping and navigation application , email provider , office suite , online video platform , photo and cloud storage provider, mobile operating system , web browser , machine learning framework, and AI virtual assistant provider in

2449-1002: The MIT Computer Science and Artificial Intelligence Laboratory (located in Stata Center ) in the United States, the (in Sophia Antipolis , France), Keio University (in Japan) and Beihang University (in China), the W3C incorporated as a legal entity, becoming a public-interest not-for-profit organization . The W3C has a staff team of 70–80 worldwide as of 2015 . W3C is run by a management team which allocates resources and designs strategy, led by CEO Jeffrey Jaffe (as of March 2010), former CTO of Novell . It also includes an advisory board that supports strategy and legal matters and helps resolve conflicts. The majority of standardization work

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2528-524: The consortium is made up of member organizations that maintain full-time staff working together in the development of standards for the World Wide Web. As of 5 March 2023, W3C had 462 members. W3C also engages in education and outreach, develops software and serves as an open forum for discussion about the Web. The World Wide Web Consortium (W3C) was founded in 1994 by Tim Berners-Lee after he left

2607-410: The exposé , "How Google Protected Andy Rubin , the 'Father of Android'". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. On November 1, 2018, more than 20,000 Google employees and contractors staged a global walk-out to protest the company's handling of sexual harassment complaints. CEO Sundar Pichai was reported to be in support of

2686-590: The AI race, Google's senior management issued a "code red" and a "directive that all of its most important products—those with more than a billion users—must incorporate generative AI within months". In early May 2023, Google announced its plans to build two additional data centers in Ohio. These centers, which will be built in Columbus and Lancaster, will power up the company's tools, including AI technology. The said data hub will add to

2765-665: The Asian host in September 1996. Starting in 1997, W3C created regional offices around the world. As of September 2009, it had eighteen World Offices covering Australia, the Benelux countries (Belgium, Netherlands and Luxembourg), Brazil, China, Finland, Germany, Austria, Greece, Hong Kong, Hungary, India, Israel, Italy, South Korea, Morocco, South Africa, Spain, Sweden, and, as of 2016, the United Kingdom and Ireland. In October 2012, W3C convened

2844-864: The European Organization for Nuclear Research ( CERN ) in October 1994. It was founded at the Massachusetts Institute of Technology (MIT) Laboratory for Computer Science with support from the European Commission , and the Defense Advanced Research Projects Agency , which had pioneered the ARPANET , the most direct predecessor to the modern Internet . It was located in Technology Square until 2004, when it moved, with

2923-408: The Google content network, through a cost-per-click scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. One of the criticisms of this program is the possibility of click fraud , which occurs when a person or automated script clicks on advertisements without being interested in the product, causing

3002-522: The MIT Computer Science and Artificial Intelligence Laboratory, to the Stata Center. The organization tries to foster compatibility and agreement among industry members in the adoption of new standards defined by the W3C. Incompatible versions of HTML are offered by different vendors, causing inconsistency in how web pages are displayed. The consortium tries to get all those vendors to implement

3081-686: The Safari browser on those platforms. The U2F standard has undergone two major revisions: Additional specification documents may be obtained from the FIDO web site. The U2F 1.0 Proposed Standard (October 9, 2014) was the starting point for a short-lived specification known as the FIDO ;2.0 Proposed Standard (September 4, 2015). The latter was formally submitted to the World Wide Web Consortium (W3C) on November 12, 2015. Subsequently,

3160-821: The U2F protocol, including Google, Azure , Dropbox , GitHub , GitLab , Bitbucket , Nextcloud , Facebook , and others. Chrome, Firefox , and Opera were, as of 2015, the only browsers supporting U2F natively. Microsoft has enabled FIDO 2.0 support for Windows 10 's Windows Hello login platform. Microsoft Edge browser gained support for U2F in the October 2018 Windows Update. Microsoft accounts , including Office 365 , OneDrive , and other Microsoft services, do not yet have U2F support. Mozilla has integrated it into Firefox 57, and enabled it by default in Firefox 60 and Thunderbird 60. Microsoft Edge starting from build 17723 support FIDO2. As of iOS and iPadOS 13.3 Apple now supports U2F in

3239-450: The W3C started considering adding DRM -specific Encrypted Media Extensions (EME) to HTML5 , which was criticised as being against the openness, interoperability, and vendor neutrality that distinguished websites built using only W3C standards from those requiring proprietary plug-ins like Flash . On 18 September 2017, the W3C published the EME specification as a recommendation, leading to

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3318-516: The W3C. Many guidelines and requirements are stated in detail, but there is no final guideline about the process or standards by which membership might be finally approved or denied. The cost of membership is given on a sliding scale, depending on the character of the organization applying and the country in which it is located. Countries are categorized by the World Bank 's most recent grouping by gross national income per capita. In 2012 and 2013,

3397-521: The advertiser to pay money to Google unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid. Google Search Console (rebranded from Google Webmaster Tools in May 2015) allows webmasters to check the sitemap, crawl rate, and for security issues of their websites, as well as optimize their website's visibility. Google had previously used virtual assistants and chatbots , such as Google Bard, prior to

3476-460: The already operational center near Columbus, bringing Google's total investment in Ohio to over $ 2 billion. In August 2024, Google would lose a lawsuit which started in 2020 in lower court, as it was found that the company had an illegal monopoly over Internet search. D.C. Circuit Court Judge Amit Mehta held that this monopoly was in violation of Section 2 of the Sherman Act . In September 2024,

3555-592: The announcement of Gemini in March 2024. None of them, however, had been seen as legitimate competitors to ChatGPT , unlike Gemini. An artificial intelligence training program for Google employees was also introduced in April 2024. World Wide Web Consortium The World Wide Web Consortium ( W3C ) is the main international standards organization for the World Wide Web . Founded in 1994 and led by Tim Berners-Lee ,

3634-497: The code to implement Page's ideas. Page and Brin would also use their friend Susan Wojcicki 's garage as their office when the search engine was set up in 1998. Page and Brin originally nicknamed the new search engine "BackRub", because the system checked backlinks to estimate the importance of a site. Hassan as well as Alan Steremberg were cited by Page and Brin as being critical to the development of Google. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin

3713-466: The company Willow Garage in 2006. While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. They called this algorithm PageRank ; it determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site. Page told his ideas to Hassan, who began writing

3792-455: The company was purchased for $ 400 million, yet the source of the information was not disclosed. A Google spokesperson declined to comment on the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community. In 2015, DeepMind's AlphaGo became the first computer program to defeat a top human pro at the game of Go. According to Interbrand's annual Best Global Brands report, Google has been

3871-530: The deal. The sale of $ 1.67 billion gave Google a market capitalization of more than $ 23 billion. On November 13, 2006, Google acquired YouTube for $ 1.65 billion in Google stock, On July 20, 2007, Google bids $ 4.6 billion for the wireless-spectrum auction by the FCC. On March 11, 2008, Google acquired DoubleClick for $ 3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. By 2011, Google

3950-419: The development of micro-optics, monolithic integration, and system integration. In December 2022, Google debuted OSV-Scanner, a Go tool for finding security holes in open source software , which pulls from the largest open source vulnerability database of its kind to defend against supply chain attacks. In early 2023, following the success of ChatGPT and concerns that Google was falling behind in

4029-406: The device. Once communication is established, the application exercises a challenge–response authentication with the device using public-key cryptography methods and a secret unique device key manufactured into the device. The device key is vulnerable to malicious manufacturer duplication . In 2020, independent security researchers found a method to extract private keys from Google Titan Key,

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4108-564: The first Working Draft of the W3C Web Authentication ( WebAuthn ) standard was published on May 31, 2016. The WebAuthn standard has been revised numerous times since then, becoming a W3C Recommendation on March 4, 2019. Meanwhile the U2F ;1.2 Proposed Standard (April 11, 2017) became the starting point for the Client to Authenticator Protocol (CTAP) Proposed Standard, which

4187-455: The first integer in the title (e.g. CSS3 = Level 3). Subsequent revisions on each level are denoted by an integer following a decimal point (for example, CSS2.1 = Revision 1). The W3C standard formation process is defined within the W3C process document, outlining four maturity levels through which each new standard or recommendation must progress. After enough content has been gathered from 'editor drafts' and discussion, it may be published as

4266-448: The first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. Héctor García-Molina and Jeffrey Ullman were also cited as contributors to the project. PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex , developed by Robin Li in 1996, with Larry Page's PageRank patent including

4345-471: The grounds the company had abused a monopoly position in the search and search advertising markets. In December 2019, former PayPal chief operating officer Bill Ready became Google's new commerce chief. Ready's role will not be directly involved with Google Pay . In April 2020, due to the COVID-19 pandemic , Google announced several cost-cutting measures. Such measures included slowing down hiring for

4424-671: The information they desire through the use of keywords and operators . According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos. Google launched its Google News service in 2002, an automated service which summarizes news articles from various websites. Google also hosts Google Books ,

4503-481: The launch of a new company, called Calico , on September 19, 2013, to be led by Apple Inc. chairman Arthur Levinson . In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases". On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies , a privately held artificial intelligence company from London . Technology news website Recode reported that

4582-560: The most popular websites at the time, replacing Inktomi . In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics , at 1600 Amphitheatre Parkway in Mountain View, California . The complex became known as the Googleplex , a play on the word googolplex , the number one followed by a googol of zeroes. Three years later, Google bought the property from SGI for $ 319 million. By that time,

4661-684: The name "Google" had found its way into everyday language, causing the verb " google " to be added to the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary , denoted as: "to use the Google search engine to obtain information on the Internet". The first use of the verb on television appeared in an October 2002 episode of Buffy the Vampire Slayer . Additionally, in 2001 Google's investors felt

4740-538: The need to have a strong internal management, and they agreed to hire Eric Schmidt as the chairman and CEO of Google. Eric was proposed by John Doerr from Kleiner Perkins. He had been trying to find a CEO that Sergey and Larry would accept for several months, but they rejected several candidates because they wanted to retain control over the company. Michael Moritz from Sequoia Capital at one point even menaced requesting Google to immediately pay back Sequoia's $ 12.5m investment if they did not fulfill their promise to hire

4819-429: The new policy, Google may remove information from only certain but not all search queries. It would not remove content that is "broadly useful", such as news articles, or already part of the public record. In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up Raxium. Raxium is set to join Google's Devices and Services team to aid in

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4898-513: The protests. Later in 2019, some workers accused the company of retaliating against internal activists. On March 19, 2019, Google announced that it would enter the video game market, launching a cloud gaming platform called Google Stadia . On June 3, 2019, the United States Department of Justice reported that it would investigate Google for antitrust violations. This led to the filing of an antitrust lawsuit in October 2020, on

4977-599: The region's specific needs and training local talent. The partnership between Google and Saudi Arabia includes collaboration with key stakeholders, such as the Public Investment Fund (PIF), to develop AI applications that will benefit sectors like healthcare, finance, oil and gas, and logistics. The initiative focuses on creating localized AI technologies, with an emphasis on integrating Arabic language capabilities and enabling widespread cloud adoption. Google indexes billions of web pages to allow users to search for

5056-680: The remainder of 2020, except for a small number of strategic areas, recalibrating the focus and pace of investments in areas like data centers and machines, and non-business essential marketing and travel. Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home The 2020 Google services outages disrupted Google services: one in August that affected Google Drive among others, another in November affecting YouTube , and

5135-461: The search context and the user history. In 2007, Google launched " AdSense for Mobile ", taking advantage of the emerging mobile advertising market. Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google Ads allows advertisers to display their advertisements in

5214-565: The second most valuable brand in the world (behind Apple Inc.) in 2013, 2014, 2015, and 2016, with a valuation of $ 133 billion. On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. Google became Alphabet's largest subsidiary and the umbrella company for Alphabet's Internet interests. Upon completion of the restructuring, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of Alphabet. On August 8, 2017, Google fired employee James Damore after he distributed

5293-616: The standard matures. A candidate recommendation is a version of a more mature standard than the WD. At this point, the group responsible for the standard is satisfied that the standard meets its goal. The purpose of the CR is to elicit aid from the development community on how implementable the standard is. The standard document may change further, but significant features are mostly decided at this point. The design of those features can still change due to feedback from implementors. A proposed recommendation

5372-447: The use of U2F should be carefully considered. The USB devices communicate with the host computer using the human interface device (HID) protocol, essentially mimicking a keyboard. This avoids the need for the user to install special hardware driver software in the host computer and permits application software (such as a browser) to directly access the security features of the device without user effort other than possessing and inserting

5451-535: The world as measured by market share. On the list of most valuable brands, Google is ranked second by Forbes and fourth by Interbrand. It has received significant criticism involving issues such as privacy concerns , tax avoidance , censorship , search neutrality , antitrust and abuse of its monopoly position. On August 5, 2024, D.C. Circuit Court Judge Amit P. Mehta ruled that Google held an illegal monopoly over Internet search. Google began in January 1996 as

5530-753: The world" and is one of the world's most valuable brands due to its market dominance , data collection , and technological advantages in the field of AI. Google's parent company, Alphabet Inc. , is one of the five Big Tech companies, alongside Amazon , Apple , Meta , and Microsoft . Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin while they were PhD students at Stanford University in California . Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock . The company went public via an initial public offering (IPO) in 2004. In 2015, Google

5609-538: Was Shriram who told Bezos about Google. Bezos asked Shriram to meet Google's founders and they met six months after Shriram had made his investment when Bezos and his wife were on a vacation trip to the Bay Area. Google's initial funding round had already formally closed but Bezos' status as CEO of Amazon was enough to persuade Page and Brin to extend the round and accept his investment. Between these initial investors, friends, and family Google raised around $ 1,000,000, which

5688-558: Was fined by Russia with 2.5 decillion dollars for allegedly blocking pro-Kremlin propaganda. In November 2024, Google announced the establishment of a new artificial intelligence (AI) hub in Saudi Arabia, aiming to support the Kingdom's economic growth and technological development as part of its Vision 2030 initiative. This AI hub is projected to contribute up to $ 71 billion to Saudi Arabia's economy by advancing AI-driven solutions tailored to

5767-422: Was fired on the same day. Between 2018 and 2019, tensions between the company's leadership and its workers escalated as staff protested company decisions on internal sexual harassment, Dragonfly , a censored Chinese search engine, and Project Maven , a military drone artificial intelligence, which had been seen as areas of revenue growth for the company. On October 25, 2018, The New York Times published

5846-409: Was from clicks (cost per clicks), amounting to US$ 109,652 million in 2017. This includes three principal methods, namely AdMob , AdSense (such as AdSense for Content, AdSense for Search, etc.) and DoubleClick AdExchange. In addition to its own algorithms for understanding search requests, Google uses technology from its acquisition of DoubleClick , to project user interest and target advertising to

5925-489: Was handling approximately 3 billion searches per day. To handle this workload, Google built 11 data centers around the world with several thousand servers in each. These data centers allowed Google to handle the ever-changing workload more efficiently. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time. In May 2012, Google acquired Motorola Mobility for $ 12.5 billion, in its largest acquisition to date. This purchase

6004-535: Was initially funded by an August 1998 investment of $ 100,000 from Andy Bechtolsheim , co-founder of Sun Microsystems . This initial investment served as a motivation to incorporate the company to be able to use the funds. Page and Brin initially approached David Cheriton for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to Cisco for $ 220 million. David arranged

6083-624: Was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly Apple and Microsoft , and to allow it to continue to freely offer Android. In June 2013, Google acquired Waze for $ 966 million. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps , Google's own mapping service. Google announced

6162-561: Was published on September 27, 2017. FIDO CTAP complements W3C WebAuthn, both of which are in scope for the FIDO2 Project . WebAuthn and CTAP provide a complete replacement for U2F, which has been renamed "CTAP1" in the latest version of the FIDO2 standard. The WebAuthn protocol is backward-compatible (via the AppID extension) with U2F-only security keys but the U2F protocol is not compatible with

6241-456: Was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet's largest subsidiary and is a holding company for Alphabet's internet properties and interests. Sundar Pichai was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of Alphabet. The company has since rapidly grown to offer

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