17-434: The Fader is a magazine established in 1999 as an outlet for Cornerstone Agency, a marketing and public relations firm established by Rob Stone and Jon Cohen . The magazine covers music, style and culture. It is owned by The Fader Media group, which also includes its website, thefader.com, as well as Fader films, Fader Label and Fader TV. It was the first print publication to be released on iTunes . The magazine hosts
34-518: A recording studio managed by Converse in Brooklyn, NY. My Drive Thru " My Drive Thru " is a collaborative single by The Strokes lead vocalist Julian Casablancas , American singer-songwriter Santigold (known as "Santogold" by then, she changed her alias in February 2009), and The Neptunes producer and N.E.R.D member Pharrell Williams . The song was created for Converse 's centennial and
51-481: A visual aesthetic. Working together on original music that crossed all of our inspirations was completely refreshing and I love the track. "My Drive Thru" was made available as a free music download from the Converse website. The track received thousands of daily downloads, according to Converse. The Times made "My Drive Thru" their track of the day, calling it "a three-headed Frankenstein monster of coolness" that
68-536: Is a stub . You can help Misplaced Pages by expanding it . See tips for writing articles about magazines . Further suggestions might be found on the article's talk page . Rob Stone (entrepreneur) Rob Stone (July 12, 1968 – June 24, 2024) was an American music, media and branding executive based in New York City . Stone was the founder of the full-service marketing agency Cornerstone and co-founder of music and style publication The Fader . Stone attended
85-468: Is repetitive, even a bit boring at times, but what saves it is the interaction of Santi White and Casablancas." Pitchfork Media felt that "the beat should get your shoes tapping, but it doesn't sound like an example of artists taking the corporate dollar to make something they couldn't profitably do on their own." A music video was created for a two-and-a-half-minute version of "My Drive Thru", directed by Psyop's Marie Hyon and Marco Spier . It builds on
102-760: The University at Albany in 1986 where he studied marketing and finance. Upon graduation in 1990, Stone joined SBK Records and rose to director of promotion. He also served as vice president of promotion at EMI Records . In The Big Payback: The History of the Business of Hip-Hop , author and hip-hop journalist Dan Charnas notes Stone's rise through the ranks at EMI. When label heads Daniel Glass and Fred Davis initially discussed bringing Sean "Puff Daddy" Combs and his label, Bad Boy, to EMI, they brought in Stone - aged 25 - due to his background and knowledge of hip hop. Stone became seen as
119-515: The Fader Fort, an annual invitation-only event at Austin, Texas 's South by Southwest (SXSW). Since its founding in 2001, the four-day party features live performances. Fader Fort NYC is a party produced during the annual CMJ Music Marathon . In 2023, the magazine announced FADER and Friends Vol. 1 , a collection of 44 cover songs from 44 artists, to raise money for trans rights organisations. This music magazine or journal–related article
136-584: The age of 55. In June 1996, Stone founded Cornerstone , a Manhattan-based music promotion firm that worked primarily with record labels to promote their artists. Stone was joined by business partner and co-CEO Jon Cohen in 1997. In his book, Dan Charnas documents Stone's work on the original "Obey Your Thirst" Sprite campaign as Stone spearheaded Sprite's first DJ Summit, an event that brought together American radio jockeys and artists. In turn, this event eventually led to partnerships with hip hop acts such as at Fat Joe, Red Man, Missy Elliot, and Common, and
153-521: The campaign's paper doll chain theme, where people are connected by their Converse shoes. "The artists were filmed on a soundstage using three HD cameras and then animated using CGI. The production took about four months to complete as well as the use of nearly 10,000 paper cutouts of the artists." The video uses stop motion , and creates the illusion that Casablancas, White and Williams are all "unfolding" like paper dolls. The video clip debuted on MySpace and MTV on July 9, 2008. According to reports, it
170-404: The creation of the "Voltron" Sprite Hip Hop commercials. Additional campaigns under Stone's direction at Cornerstone include Nike's “Better Than I've Ever Been” . Commissioned by the sportswear company at the 25th anniversary of Air Force One shoes, Cornerstone executive produced the song, secured Kanye West, Nas, KRS-One and Rakim to collaborate, and oversaw production with Rick Rubin. The track
187-662: The first to offer a full issue's content available on iTunes. Stone was a member of the board of directors for Sweetgreen, a farm-to-table salad chain, co-creating the brand's Sweetlife Festival. Stone also sat on the board for the Children's Cancer Association's music medicine program, MyMusicRx, a digital playground that delivers music medicine to critically ill kids and teens in the United States and Canada. Stone died from lung cancer on June 24, 2024 in Mount Kisco, New York , at
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#1732869236194204-506: The record business counterpart to innovative radio programmers such as Keith Naftaly and Hosh Gureli. In May 1994, Stone joined music executive Clive Davis at Arista Records . Stone worked with artists such as Notorious B.I.G., Usher Raymond, Sean "Puffy" Combs, Outkast and Faith Evans. In 1999, Stone co-founded The Fader with Jon Cohen. The magazine was dubbed by The New York Times as "the new music-and-fashion bible". With its 39th issue, The Fader made publishing history as
221-482: The song as "such a Pharrell track." White continued that she wasn't worried about the song being for a brand. "It's like one of the main ways to get our music heard now, and so it's stupid for artists to shy away from that." Williams, who appears on and produced the song, spoke of the collaboration: I've always wanted to work with Julian and I'm a big fan of The Strokes. Santigold is super-talented and she cares about music so much that it's not just about sound, it's
238-413: Was "a lovely attempt to allow guitar music, beats and R'n'B to come together in one happy bundle." Paste referred to the song as "a pulsating, guitar-driven grab bag of a dance track." Stereogum said the song was "a single-riffed blend that laces up elements of Pharrell, Santi & Julian's day jobs into a perfectly produced summertime pop cocktail." Gigwise.com was less positive, saying "the beat
255-605: Was nominated for the Grammy Award for "Best Rap Performance by a Duo or Group." My Drive Thru was a collaborative single by The Strokes lead vocalist Julian Casablancas, American singer-songwriter Santigold, and The Neptunes producer and N.E.R.D member Pharrell Williams. The song was created for Converse's centennial and was released in June 2008. Among Cornerstone's music related initiatives are Green Label Sound by Mountain Dew and Rubber Tracks,
272-518: Was one of the top ten shared videos in its first day of release, with over 750,000 streams. The music video was shortened into 30-second and 60-second cinema and television advertisements which debuted on July 14, 2008. The Converse '3 Artist 1 Song' initiative has led to a series of other collaborations. In 2010, All Summer was released, written and produced by Vampire Weekend multi-instrumentalist Rostam Batmanglij , featuring Kid Cudi and Bethany Consentino of Best Coast . In 2012, " DoYaThing "
289-642: Was released in June 2008. Various media outlets reported in May 2008 that Casablancas, Santigold (Santi White) and Williams had teamed up to create the song for Converse's centennial "Three Artists, One Song" campaign. White told Gigwise.com that Casablancas and White recorded "My Drive Thru" separately, "so it ends up being just this weird long song with sort of everybody with lots of their own personalities separate." Williams worked with Casablancas and White individually in Miami, New York City and Los Angeles. Santogold described
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