Misplaced Pages

#875124

63-444: Since 1993, the agency has been a unit of Omnicom Group , the world's second largest advertising agency holding company. TBWA was founded in 1970 in Paris , France , by William G. T ragos (Greek-American, Management), Claude B onnange (French, Marketing), Uli W iesendanger (Swiss, Creation), and Paolo A jroldi (Italian, Client Services). The first letter of each founder's name provided

126-473: A pacifist lawyer. Revolutionaries such as Bagha Jatin , Khudiram Bose , Bhagat Singh , Chandrashekar Azad , Surya Sen , Subhas Chandra Bose differed from Gandhi in their use of violence during their campaigns against British rule. The independence movement attained its objective with the independence of Pakistan and India on 14 and 15 August 1947 respectively. Following the Portuguese, English, and Dutch,

189-523: A controversial advertisement for Absolut Vodka depicting a tongue-in-cheek fictional "perfect world" dubbed "absolut world" depicting the larger Mexico as it existed before the 19th century Mexican–American War , which includes areas now part of the United States (including California and Texas ). Some time after the billboard was taken down in Mexico City, a photo of it surfaced on a right-wing blog in

252-517: A judge tacked on US$ 12 million in interest. Taco Bell in turn sued TBWA saying it should have been aware of the conflicts. In 2009 a three-judge federal appeals panel ruled against Taco Bell. In December 2009, TBWA developed the campaign for Häagen-Dazs Ice Cream in India. Several banners were put up that said, "Exclusive Preview for International Travelers - Access restricted only to holders of international passports". Instead of portraying exclusivity, this

315-832: A mixed brand name such as TBWA\Hunt\Lascaris, a highly awarded agency based in South Africa, TBWA\CONCEPT UNIT, West Africa's most awarded creative agency based in Nigeria, TBWA\HAKUHODO, the second largest creative agency in Japan after Dentsu , TBWA\RAAD an emerging operation that spans the Middle East and North Africa. The Asia Pacific regional operations was split into three regions – Asia, Oceania and Greater China – and headquarters moved from Hong Kong to Singapore . Its network also expands throughout Latin America. An example of one of its prominent links

378-589: A patient engagement communications agency. Also in 2018, Omnicom Precision Marketing Group acquired a majority stake in Credera. DDB Worldwide, one of the three initial companies, is a global advertising network. In November 2015, DDB Worldwide acquired Grupo ABC, the largest advertising group in Brazil. In June 2016, DDB Health was launched as a combination of healthcare-focused advertising agencies, which added medical and healthcare brand services to DDB's profile. Some of

441-550: A philosophy called the disruption and Media Arts created by Jean-Marie Dru when he was in BDDP (French advertising agency now called BDDP&Fils) on May 1, 1992. This philosophy is outlined in several books by Jean-Marie Dru , such as " Disruption", "How Disruption Brought Order ", and " Beyond Disruption: Changing the Rules in the Marketplace ." In April 2008, Teran/TBWA of Mexico released

504-470: A three-way merger of BBDO Worldwide , Doyle Dane Bernbach and Needham Harper Worldwide. In 1989, Rosenshine stepped down as chairman of Omnicom to return to his role running BBDO Worldwide and Bruce Crawford (who had preceded Rosenshine as CEO of BBDO before leaving to run the Metropolitan Opera in 1985) was named chairman of Omnicom. In 1997, John Wren, the number two executive at Omnicom, became

567-569: Is BBDO's digitally focused marketing arm. In January 2016, BBDO Worldwide acquired a majority stake in Wednesday Agency Group. At the 2017 Cannes Lions International Festival of Creativity, BBDO Worldwide was awarded Network of the Year for the sixth time. Clemenger BBDO Melbourne was named Agency of the Year. BBDO was the top agency network featured in the 2018 WARC 100, an annual ranking of advertising and media effectiveness. In 2018, several of

630-685: Is Brands&People, a design and advertising agency in Monterrey. Within the Omnicom Group of Companies, TBWA is generally partnered with OMD and PHD for Media solutions, TEQUILA for below the line marketing communications, Ketchum and Gavin Anderson for Public Relations and Investor Relations, and Agency.com for interactive. That said, in specific markets it partners or works with other Diversified Agency Services (DAS) agencies within Omnicom's portfolio. TBWA has

693-435: Is composed of five major agency networks that oversee 1500+ agencies as parent companies. The networks are BBDO Worldwide , Diversified Agency Services (DAS), DDB Worldwide , Omnicom Media Group (OMG) and TBWA Worldwide . BBDO Worldwide, one of the companies present from the initial merger, is a creative agency which has been recognized as one of the most creative networks in the world. Founded in 2000, Proximity Worldwide

SECTION 10

#1732879907876

756-573: Is written in Arabic and contains pieces of information about the resistance put up by the navy of Kunjali Marakkar alongside the Zamorin of Calicut from 1498 to 1583 against Portuguese attempts to colonise Malabar coast . In 1571, the Portuguese were defeated by the Zamorin forces in the battle at Chaliyam Fort . Though Portugal 's presence in India initially started in 1498, their colonial rule lasted from 1505 until 1961. The Portuguese Empire established

819-644: The Dutch East Indies (now Indonesia ). At the end of the 16th century, England and the United Netherlands began to challenge Portugal's monopoly of trade with Asia, forming private joint-stock companies to finance the voyages: the English (later British) East India Company , and the Dutch East India Company, were chartered in 1600 and 1602 respectively. These companies were intended to carry on

882-677: The Glorious Revolution of 1688, when the Dutch prince William of Orange ascended the English throne, bringing peace between the Netherlands and England. A deal between the two nations left the more valuable spice trade of the Indonesian archipelago to the Netherlands and the textiles industry of India to England, but textiles overtook spices in terms of profitability, so that by 1720, in terms of sales,

945-548: The Kingdom of Tanur , who was a vassal to the Zamorin of Calicut , sided with the Portuguese, against his overlord at Calicut. As a result, the Kingdom of Tanur ( Vettathunadu ) became one of the earliest Portuguese allies in India. The ruler of Tanur also sided with Cochin . Many of the members of the royal family of Cochin in 16th and 17th members were selected from Vettom . However,

1008-896: The Malabar southwest coast ( Pallipuram , Cochin , Cochin de Baixo/ Santa Cruz , Quilon (Coylan), Cannanore , Kundapura , Kayamkulam , Ponnani ) and the Coromandel southeastern coast ( Golkonda , Bhimunipatnam , Pulicat , Parangippettai , Negapatnam ) and Surat (1616–1795). They conquered Ceylon from the Portuguese. The Dutch also established trading stations in Travancore and coastal Tamil Nadu as well as at Rajshahi in present-day Bangladesh , Hugli-Chinsura , and Murshidabad in present-day West Bengal , Balasore (Baleshwar or Bellasoor) in Odisha , and Ava , Arakan , and Syriam in present-day Myanmar (Burma). However, their expansion into India

1071-671: The Nicobar Islands (1750s). At one time, the main Danish and Swedish East Asia companies together imported more tea to Europe than the British did. Their outposts lost economic and strategic importance, and Tranquebar, the last Dano-Norwegian outpost, was sold to the British on 16 October 1868. The Swedish East India Company (1731-1813) very briefly possessed a factory in Parangipettai for about one month of 1733. The Austrian colonisation of

1134-683: The Portuguese Constitution of 1822 was adopted, two native Goans Bernardo Peres da Silva and Constâncio Roque da Costa were elected to the first parliament in Portugal, a practice that continued till the Annexation of Goa in 1961 An account of this was done by the Portuguese civil servant Joaquim Heliodoro da Cunha Rivara which is one of the major accounts of the Pinto Revolt and subsequently translated into English by Dr. Charles Borges. Goa

1197-560: The Raj , in which commissions were set up after each famine to investigate the causes and implement new policies, which took until the early 1900s to take an effect. The slow but momentous reform movement developed gradually into the Indian independence movement . During the First World War , the hitherto bourgeois "home-rule" movement was transformed into a popular mass movement by Mahatma Gandhi ,

1260-507: The Republic of India in 1954. Denmark–Norway held several factories in India for more than 200 years, but the Danish presence in India was of little significance to the major European powers as they presented neither a military nor a mercantile threat. Denmark–Norway established trading outposts in Tranquebar , Tamil Nadu (1620); Serampore , West Bengal (1755); Calicut , Kerala (1752) and

1323-694: The "juring" clerics in the Revolutionaries' brutal persecution of the Catholic Church in France and elsewhere. Two Pinto brothers Lt. Col Francisco and Jose Antonio joined the army of the Maratha Empire under Baji Rao II and fought against the British in the Second Anglo-Maratha War and Third Anglo-Maratha War . While the revolt failed, Goans did achieve stronger forms of Government and when

SECTION 20

#1732879907876

1386-763: The BBDO agencies were ranked in the top 10 awarded individual agencies in the world by The Gunn Report. The DAS Group of Companies comprises more than 200 companies focused on public relations, CRM, healthcare, events, promotional marketing, vehicle testing, branding and research. In 2016 and 2017, Omnicom formed two separate holding groups for healthcare and PR agencies: Omnicom Health Group and Omnicom Precision Marketing Group. Later in 2016, Omnicom Health Group acquired majority stakes in Biopharm Communications and Rabin Martin. In 2018, Omnicom Health Group acquired Snow Companies

1449-537: The English company had overtaken the Dutch. The English East India Company shifted its focus from Surat—a hub of the spice trade network—to Fort St. George . In 1757, Mir Jafar , the commander-in-chief of the army of the Nawab of Bengal , along with Jagat Seth and some others secretly working with the British, asked for their support to overthrow the Nawab in return for trade grants. The British forces, whose sole duty until then

1512-689: The French also established trading bases in India. Their first establishment was in Pondicherry on the Coromandel Coast in southeastern India in 1674. Subsequent French settlements were Chandernagore in Bengal, northeastern India in 1688, Yanam in Andhra Pradesh in 1723, Mahe in 1725, and Karaikal in 1739. The French were constantly in conflict with the Dutch and later on mainly with the British in India. At

1575-630: The French in Bengal in the Battle of Plassey in 1757 and in the southeast in 1761 in the Battle of Wandiwash , after which the British East India Company was the supreme military and political power in southern India as well as in Bengal. In the following decades, it gradually increased the size of the territories under its control. The enclaves of Pondichéry , Karaikal, Yanam, Mahé, and Chandernagore were returned to France in 1816 and were integrated with

1638-780: The Nicobar Islands (German: Nikobaren , renamed to the Theresia Islands [ Theresia-Inseln ]) involved a series of three separate attempts to colonize and settle the Nicobar Islands by the Habsburg monarchy , and later the Austrian Empire , between 1778 and 1886. During the period of Austrian colonisation, the Nicobar Islands were previously colonized by the Danish in 1756 , but were abandoned due to multiple outbreaks of malaria . The Andaman and Nicobar Islands were briefly occupied by

1701-709: The Tanur forces under the king fought for the Zamorin of Calicut in the Battle of Cochin (1504) . However, the allegiance of the Mappila merchants in Tanur region still stayed under the Zamorin of Calicut. Francisco de Almeida was appointed Viceroy of India in 1505. During his reign, the Portuguese dominated Kochi and established a few fortresses on the Malabar Coast. The Portuguese suffered setbacks from attacks by Zamorin forces in South Malabar ; especially from naval attacks under

1764-600: The US, sparking a short uproar among elements of the media. Pincha la Rueda de Hamilton ( Burst Hamilton's tires ), a Spanish website run by TBWA, was set up in October 2008. It hosted a game where users could leave objects on a race track to stop the then Formula One leader, Lewis Hamilton , from winning the last grand prix of the year in Brazil . It became controversial when users began to leave racist comments (such as "half-breed") aimed at

1827-802: The Vicars Apostolic of the Propaganda party, Goans being of the Padroado party. The incident was used to represent the Goans to the British government and to the Christians in British India as untrustworthy, rebellious and willing to compromise with their own enemies (Tipu Sultan). This became Goa's black legend . Abbé Faria teamed up with the revolutionaries of the French Revolution and participated along with

1890-687: The beginning of the imperial or colonial era in South Asia. British policy in Asia during the 19th century was chiefly concerned with expanding and protecting its hold on India, viewed as its most important colony and the key to the rest of Asia. The East India Company drove the expansion of the British Empire in Asia. The company's army had first joined forces with the Royal Navy during the Seven Years' War , and

1953-601: The businesses included in the DDB Worldwide unit are Tribal Worldwide , TracyLocke, adam&eveDDB, Roberts + Langer, Spike DDB, Rodgers Townsend, ONC Worldwide, Alma and Uproar!@DDB. Omnicom Media Group is the media division of the Omnicom Group Inc. In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which

TBWA Worldwide - Misplaced Pages Continue

2016-467: The city. The navigator was received with traditional hospitality, but an interview with the Saamoothiri (Zamorin) failed to produce any definitive results. Vasco da Gama requested permission to leave a factor behind in charge of the merchandise he could not sell; his request was refused, and the king insisted that Gama should pay customs duty like any other trader, which strained their relations. The ruler of

2079-469: The company finances were in shambles, and the company's effectiveness in India was examined by the British crown after 1858. As a result, the East India Company lost its powers of government and British India formally came under direct Crown control , with an appointed Governor-General of India . The East India Company was dissolved the following year in 1858. A few years later, Queen Victoria took

2142-462: The company's chief executive officer, while Crawford remained as chairman. In July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen. By 2014, Omnicom was the second largest agency holding company and had revenue of over $ 15 billion. Omnicom launched Omniwomen in April 2014 with

2205-431: The early 18th century, and then as the Maratha Empire became weakened after the third battle of Panipat , many relatively weak and unstable Indian states which emerged were increasingly open to manipulation by the Europeans, through dependent Indian rulers. In the later 18th century, Great Britain and France struggled for dominance, partly through proxy Indian rulers but also by direct military intervention. The defeat of

2268-421: The first European to re-establish direct trade links with India by being the first to arrive by circumnavigating Africa ( c.  1497–1499 ). Having arrived in Calicut , which by then was one of the major trading ports of the eastern world, he obtained permission to trade in the city from the Saamoothiri Rajah . The next to arrive were the Dutch , with their main base in Ceylon . Their expansion into India

2331-456: The first European trading centre at Quilon (Kollam) in 1502. It is believed that the colonial era in India started with the establishment of this Portuguese trading centre at Quilon. In 1505, King Manuel I of Portugal appointed Dom Francisco de Almeida as the first Portuguese viceroy in India , followed in 1509 by Dom Afonso de Albuquerque . In 1510, Albuquerque conquered the city of Goa , which had been controlled by Muslims . He inaugurated

2394-437: The formidable Indian ruler Tipu Sultan in 1799 marginalised the French influence. This was followed by a rapid expansion of British power through the greater part of the Indian subcontinent in the early 19th century. By the middle of the century, the British had already gained direct or indirect control over almost all parts of India. British India , consisting of the directly ruled British presidencies and provinces , contained

2457-455: The goal of increasing the number and influence of female leaders within the organization. Omniwomen has more than 10 branches in the US, UK, Canada, France , Germany, China and the UAE. In July 2017, Omnicom announced that Gracia Martore , former President and CEO of TEGNA Inc. , had joined its Board as an independent director. Her appointment brings the total to 13 directors, 11 of which are independent. In February 2018, Ronnie S. Hawkins

2520-415: The height of French power in the mid-18th century, the French established several outposts in southern India and the area lying in today's northern Andhra Pradesh and Odisha . Between 1744 and 1761, the British and the French repeatedly attacked and conquered each other's forts and towns in southeastern India and in Bengal in the northeast. After some initial French successes, the British decisively defeated

2583-429: The initials for the new organization. They were purchased by the Omnicom Group in 1993. In the mid-1990s TBWA began expanding globally spreading rapidly. It began acquiring global accounts such as Master Foods that helped strengthen the breadth and depth of its offering, so much so that in 2004 it was named by Advertising Age as Global Agency Network of the Year. In 2010, it was named by Advertising Agency as one of

TBWA Worldwide - Misplaced Pages Continue

2646-408: The leadership of Calicut admirals known as Kunjali Marakkars , which compelled them to seek a treaty. The Kunjali Marakkars were credited with organizing the first naval defence of the Indian coast. Tuhfat Ul Mujahideen written by Zainuddin Makhdoom II (born around 1532) of Ponnani in 16th-century CE is the first-ever known book fully based on the history of Kerala, written by a Keralite. It

2709-406: The lucrative spice trade, and they focused their efforts on the areas of production, especially the Indonesian archipelago the " Spice Islands ", and on India as an important market for the trade. The close proximity of London and Amsterdam across the North Sea , and the intense rivalry between England and the Netherlands, inevitably led to conflict between the two companies, with the Dutch gaining

2772-432: The middle of the 19th century. In 1857, a local rebellion by a group of sepoys escalated into the Indian Rebellion of 1857 , which took six months to suppress with heavy loss of life on both sides; with British casualties numbering in the thousands and Indian casualties numbering in the hundreds of thousands. The trigger for the rebellion has been a subject of dispute among historians. The rebellion, although short-lived,

2835-423: The mixed-race Hamilton and was shut down in November. The FIA , the sport's governing body, and Hamilton's team, McLaren , condemned the comments as "abusive and hateful". In 1997 TBWA developed the Chihuahua campaign for Taco Bell . Two Michigan men, represented by Warner Norcross & Judd LLP , who had earlier pitched the concept to Taco Bell sued and in 2003 a jury awarded them US$ 30 million in damages and

2898-418: The most populous and valuable parts of the British Empire and thus became known as "the jewel in the British crown". India, during its colonial era, was a founding member of the League of Nations , a participating nation in the Summer Olympics in 1900 , 1920 , 1928 , 1932 , and 1936 , and a founding member of the United Nations in San Francisco in 1945 . In 1947, India gained its independence and

2961-423: The policy of marrying Portuguese men with native women who had converted to Catholicism, the consequence of which was a great miscegenation in Goa and other Portuguese territories in Asia. The first revolt against the Portuguese was the Conspiracy of the Pintos in 1787. For decades after, the Conspiracy was used as a stick to defame and denigrate Goan missionaries and priests in British India by their opponents,

3024-406: The title of Empress of India . India suffered a series of crop failures in the late 19th century, leading to widespread famines that caused tens of millions of deaths in India. Responding to earlier famines as threats to the stability of their control, the East India Company had already begun to concern itself with famine prevention during the early colonial period. This greatly expanded during

3087-420: The top ten agencies of the Decade. TBWA\Worldwide has been named Adweek's Global Agency of the Year for 2018, 2018, 2021, and 2022. TBWA\Worldwide was added to Fast Company's list of the World's Most Innovative Companies in 2019. In the United States, TBWA operates through TBWA\Chiat\Day , with offices in Los Angeles , New York City and Nashville . In other parts of the world the company also operates under

3150-491: The trade imbalances resulting from British imports of tea, which saw large outflows of silver from Britain to China. The Chinese authorities banned the importation of opium, and in 1839, 20,000 chests of opium were confiscated and destroyed in Canton by Lin Zexu . This led to the First Opium War , which was concluded in the Treaty of Nanjing , re-legalizing the importation of opium into China. The British had direct or indirect control over all parts of present-day India before

3213-428: The two continued to cooperate in arenas outside India: against the French campaign in Egypt and Syria , the capture of Java from the Netherlands in 1811, the acquisition of Singapore in 1819 and Malacca in 1824, and the First Anglo-Burmese War in 1826. From its base in India, the company was also engaged in an increasingly profitable opium trade to China , which had begun in the 1730s. This trade helped reverse

SECTION 50

#1732879907876

3276-418: The upper hand in the Moluccas (previously a Portuguese stronghold) after the withdrawal of the English in 1622, but with the English enjoying more success in India, at Surat , after the establishment of a factory in 1613. The Netherlands' more advanced financial system and the three Anglo-Dutch Wars of the 17th century left the Dutch as the dominant naval and trading power in Asia. Hostilities ceased after

3339-414: Was annexed by India on 19 December 1961. Another feature of the Portuguese presence in India was their promotion of Catholicism by sponsoring missionaries from various orders, such as the Jesuit missionary Saint Francis Xavier , who is revered among the Catholics of India. The Dutch East India Company established trading posts along different parts of the Indian coast. For some time, they controlled

3402-505: Was partitioned into the Dominion of India and the Dominion of Pakistan , the latter of which was created as a homeland for colonial India's Muslims . The Portuguese, first arriving by ship in May 1498, began establishing trading outposts in India. The first successful voyage to India was by Vasco da Gama in 1498, when after sailing around the Cape of Good Hope he arrived in Calicut , now in Kerala . Having arrived there, he obtained permission from Saamoothiri Rajah to trade in

3465-531: Was appointed to the company's board as an independent director, bringing the total to 14 members, 12 of which are independent. In May 2018, Omnicom Group brought its language strategy agency, maslansky + partners, to Australia . In November 2021, Daryl Simm was promoted to president and COO. That next month, Florian Adamski was announced as the next CEO of Omnicom Media Group, after previously working as CEO at OMD Worldwide . In October 2023, Omnicom agreed to acquire Flywheel Digital for $ 835 million. Omnicom

3528-481: Was guarding Company property, were numerically inferior to the Bengali armed forces. At the Battle of Plassey on 23 June 1757, fought between the British under the command of Robert Clive and the Nawab, Mir Jafar's forces betrayed the Nawab and helped them to defeat him. Jafar was installed on the throne as a British subservient ruler. The battle transformed British perspective as they realised their strength and potential to conquer smaller Indian kingdoms and marked

3591-414: Was halted after their defeat in the Battle of Colachel to the Kingdom of Travancore , during the Travancore–Dutch War . Trading rivalries among the seafaring European powers brought other coastal powers from the empires of Europe to India. The Dutch Republic , England , France, and Denmark–Norway all established trading posts in India in the early 17th century. As the Mughal Empire disintegrated in

3654-458: Was halted, after their defeat in the Battle of Colachel to the Kingdom of Travancore, during the Travancore-Dutch War . The Dutch never recovered from the defeat and no longer posed a large colonial threat to India. Ceylon was lost at the Congress of Vienna in the aftermath of the Napoleonic Wars , where the Dutch having fallen subject to France, saw their colonies captured by Britain. The Dutch later became less involved in India, as they had

3717-522: Was named Media Network of the Year. TBWA is a global agency network, normally billed as 'The Disruption Company'. It was purchased in 1993 and then merged with the Chiat Day firm in 1995. In the United States, some of the company's offices still retain the TBWA\Chiat\Day name. Companies operating under the TBWA network include, Media Arts Lab, Digital Arts Network (DAN), The Integer Group, Lucky Generals, Designory, NEBOKO, and other TBWA branded regional agencies. Colonial India Colonial India

3780-811: Was perceived negatively due to India's long history of colonialism where access to certain areas was restricted to the white colonizers from Britain. Häagen-Dazs cut ties with TBWA after the negative publicity generated due to that incident. Omnicom Group Omnicom Group Inc. is an American global media, marketing and corporate communications holding company , headquartered in New York City . Omnicom's branded networks and specialty firms provide services in four disciplines: advertising , customer relationship management (CRM), public relations and specialty services . The services included in these disciplines are media planning and buying, digital and interactive marketing , sports and events marketing, field marketing and brand consultancy . Omnicom Group

3843-420: Was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002. In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal . The company employs more than 77,000 employees in over 100 countries worldwide. In 1986, Allen Rosenshine , Keith Reinhard and John Bernbach (son of William Bernbach ) co-created Omnicom in

SECTION 60

#1732879907876

3906-447: Was the part of the Indian subcontinent that was occupied by European colonial powers during the Age of Discovery . European power was exerted both by conquest and trade, especially in spices . The search for the wealth and prosperity of India led to the colonisation of the Americas after Christopher Columbus went to the Americas in 1492. Only a few years later, near the end of the 15th century, Portuguese sailor Vasco da Gama became

3969-466: Was triggered by attempts from the East India Company to expand its control in India. According to Olson, several reasons may have triggered the rebellion. For example, Olson concludes that the East India Company's attempt to annex and expand its direct control of India, by arbitrary laws such as Doctrine of Lapse , combined with discrimination in employment against Indians, contributed to the 1857 Rebellion. The East India Company officers lived lavish lives,

#875124